HomeMy WebLinkAboutMINUTES Town Board Joint Study Session 2021-10-05Town of Estes Park,Larimer County,Colorado October 5,2021
Minutes of a Joint Study Session meeting of the ESTES PARK TOWN
BOARD,LARIMER COUNTY COMMISSION,AND VISIT ESTES PARK
BOARD of the Town of Estes Park,Larimer County,Colorado.Meeting
held Virtually in said Town of Estes Park on the day of October 2021.
Town Board:Mayor Koenig,Mayor Pro Tern Martchink,Trustees Bangs,
Cenac,MacAlpine,Youngland and Webermeier
County Commission:Chair Kefalas,Commissioners Shadduck-McNally and
Stephens
Visit Estes Park Board:Chairperson Gibson,Vice Chairperson Jurgens,Members
Blackhurst,Murphy,and Walker
Also Attending:Town Administrator Machalek,County Manager Hoffman,
County Assistant Manager Volker and VEP CEO Franker
and Deputy Town Clerk Beers
Absent:VEP Member Murphey
2022 VISIT ESTES PARK (VEP)OPERATING PLAN.Introductions were conducted for
both elected bodies,the VEP Board and staff.CEO Franker reviewed a summary of the
Visit Estes Park 2022 Operating Plan.Highlights included:Important dates required for
reviewing the plan;VEP organization and staffing changes;post-pandemic recovery
initiatives;investment into data collection and analysis;post pandemic messaging key
points;marketing and communication efforts including target audiences,campaign
efforts,content development and the use of social media to boost engagement,sales
and stakeholder services to improve community relations,demographics and paid
media;finance,administration and executive compliance with all financial and
budgetary requirements;budget revenue and expenses,and key performance
indicators and public relations.Questions from both elected bodies have been
summarized:VEP’s efforts on diversity and inclusion strategies for inclusive marketing;
it was suggested VEP staff consider incorporating land acknowledgements or
recognitions for traditional territories of indigenous peoples into marketing,and
marketing for specialized groups and individuals with disabilities.CEO Franker stated a
request for proposals has been issued for a creative agency to look into a marketing
audit to gain input on the creative piece of marketing which would be a top priority
toward incorporating equity and inclusion in marketing efforts.
There being no further business,Mayor Koenig adjourned the meeting at 5:07 p.m.
Bunny \/oria Beers,Depj Town Clerk