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HomeMy WebLinkAboutMINUTES Community Development Committee 2006-09-07RECORD OF PROCEEDINGS Town of Estes Park, Larimer County, Colorado, September 7, 2006 Minutes of a Regular meeting of the COMMUNITY DEVELOPMENT COMMITTEE of the Town of Estes Park, Larimer County, Colorado. Meeting held in Town Hall in said Town of Estes Park on the 7th day of September 2006. Committee: Attending: Also Attending: Absent: Chairman Pinkham Trustees Eisenlauer and Levine All Administrator Repola, Directors Pickering, Joseph, Kilsdonk, and Mitchell, Manager Wright and Clerk Williamson None Chairman Pinkham called the meeting to order at 8:00 a.m. PUBLIC COMMENT None. CONVENTION & VISITORS BUREAU Rocky Mountain Transit - Report. Al Johnson/Rocky Mountain Transit reported 18,764 rode the shopper shuttle and 9,323 rode the hiker shuttle during the period of July through the Labor Day weekend. Several days during this period, the shuttle saw an excess of 400 to 500 riders per day and have exceeded everyone’s expectations. The shuttles also ran during special events such as the 4th of July fireworks display and performances at Performance Park. Administrator Repola stated a post-season meeting would be held with Rocky Mountain Transit, RMNP and the Town to discuss changes for the 2007 season. Trustee Levine commended and thanked the Rocky Mountain Transit staff for the exceptional service provided to the visitors, including having staff available in the Visitor Center to answer questions. Trustees Eisnelauer and Pinkham concurred. Dir. Pickering stated comments from businesses on Hwy 34 have been positive and they have requested the shuttle start earlier in the season and run through October. The shuttle will run during the Scottish Festival along a predetermined route from Dr. Durward (fairgrounds, convention center, downtown). The Committee requested the shuttle service be added to the CVB website. Administrator Repola suggested the shuttle run during the Christmas parade to relieve congestion downtown after the parade so long as the current transportation budget is not exceeded. The Committee recommended approval to provide shuttle transportation through Rocky Mountain Transit for the Christmas parade if the current budget allows. 2007 Convention & Visitor Bureau Fees - Request Approval. The CVB Policy Advisory Committee has reviewed the fee structure for 2007 and recommends the following service fees be increased or eliminated; Book Now Button - $100; Additional Brochure Rack 4” x 9” - $150; Additional Brochure Rack 8 x 11" - $300; Dining 4" x 9” Brochure Rack and Menu Space - Not Offered; Dining Menu Space - $150; Additional Group Listings - $75. The fees established in 2006 for Out-of- Town member would remain unchanged for 2007 and only apply to businesses within a 12.5-mile radius of Estes Park. Membership fees for Out-of-Town businesses are capped at $10,000. Dir. Pickering stated the Town’s fee are reasonable and well below other resort communities in order to be inclusive and provide services to a majority of businesses in the valley. He complimented Peggy Campbell for her efforts in making the program a success. In 2005, 15 businesses located outside town joined the CVB and in 2006, over 40 Out-of-Town businesses joined. After further discussion, the RECORD OF PROCEEDINGS Community Development - September 7, 2006 - Page 2 Committee recommended approval of the 2007 Convention & Visitor Bureau Fee schedule as presented. 2006-2007 Rooftop Rodeo Committee Appointments — Request Approval. The Membership Roster is proposing 39 members (31 Active, 7 Senior and 2 Interns): Art Mutschler as President, Steve Wilson as Vice President, and Debbie Holgorsen as Secretary. An Intern is anyone serving as a member for one year and has worked one week of rodeo. A Senior Member is an Active member with 10 years of service that is not required to attend ail meetings; however, they hoid fuii voting priviieges. The Committee recommends approval of the 2006-2007 Roster as presented. Sidewalk Sale Resolution - Request Approval. Mgr. Wright requests approvai of the resoiution for the 15th Annual “Surprise Saie Days" to be held on October 7th and 8th between 9:00 a.m. to 6:00 p.m. each day. The event is open to all Estes Park businesses holding a current Town Business license. Merchants without sidewalk frontage may reserve a space in Bond Park. The Committee recommends approval of the Resolution. Reports. Reports provided for informational purposes and made a part of the proceedings. • Advertising & Communications • Public/Media Relations • Events & Fairgrounds • Visitor Services Distribution of the Visitor Guide is being closely monitored to insure there are Guides available to meet the demand through the end of October or later. The 2007 Guide should be available by December. The Guide is also available in the State Visitor Centers. The Auto Extravaganza was down this year due to the weather and an error in the mailing list; however, many people have asked to be placed on the mailing list for next year. The Hunter Jumper Association would like a 5-year contract; however, the Town would like a one-year contract due to the ongoing renovations at the fairgrounds. The renovations may increase the costs to events through an increase in fees such as stall rentals. MUSEUM/SENIOR CENTER. Reports. Reports provided for informational purposes and made a part of the proceedings. • Museum Monthly • Senior Center Monthly • Disposition of Old Street Signs • Colorado State Coin Sales - Museum Gift Shop and CVB Staff and Dr. James Pickering produced a book on the Scottish and Irish in Estes Park that is currently available. A number of Senior Centers from across Colorado have visited the Estes Park Senior Center this year for lunches, museum tours, summer breakfasts and general tourist activities. The Senior Center breakfast fundraiser increased the number of breakfasts served in 2005 by over 200 and netted over $5,000. COMMUNITY DEVELOPMENT. Reports. Reports provided for informational purposes and made a part of the proceedings. • Activity and Budget Summaries Dir. Joseph reported that revenues will likely exceed the projected budget and would cover the outsourcing of plan reviews and inspections. The Police Department is providing code enforcement to help alleviate the workload in the Building Department. Interviews are being held to fill the building inspector/code enforcement officer position. ADMINISTRATION. Stanley Park Theatre Advisory Group Appointments - Request Approval. Since the Town Board approved the Stanley Park Theatre Concept at their June 27, 2006 meeting, the area arts organizations have meet several times to identify the steps necessary to organize and run a capital campaign. This unofficial group has taken on the name. Supporters of the Performing Arts (SOPA). SOPA would like to have a Town appointed committee in order to achieve the visibility and credibility necessary to support a multi-million dollar fundraising effort. The proposed committee members are: Julie Phares, Nancy Stevens, Bennett Penn, Chris Wood, Jim Cope and Greg Steiner. The Town Administrator would work closely with the committee to provide assistance and input on the Town’s position as needed. This group would likely create a private, non-profit corporation and would recommend that SOPA be an advisory body for the operations of the theater, if built. The committee would submit a budget to the Community Development Committee for use of the POSH funds in pursuit of the $3.2 million needed for construction. Appointments will expire March 31, 2008. After further discussion, the Committee recommended approval of the Supporters of the Performing Arts (SOPA) Appointments as presented. Trustee Pinkham request the titles of the subcommittees and members of each be sent to the Committee. Stanley Park Theatre Naming Rights - Request Approval. As part of the current effort to raise funds for the construction of the Stanley Park Theatre, staff and the “unofficial SOPA” committee has looked into the possibility of selling naming rights to the theatre. An initial meeting with a naming rights consultant brought to light that in order to generate the necessary value to sell naming rights on a public facility a larger product would need to be offered. Therefore, it has been discussed to include the entire Stanley Park Fairgrounds in the naming rights effort. The Town would determine the terms and conditions under which and to whom the naming rights may be sold. Any naming rights would include Stanley Park in the final name. There is the potential that several businesses might be interested in the naming rights for specific pieces of the park, e.g. arena, grandstand, theatre. Staff will meet with an additional consultant and determine the parameters for the naming rights prior to an agreement. The Committee recommends staff move forward with researching naming right options for the Stanley Park Theatre and present an agreement to the entire Board prior to final approval. Scope of Services. Each department head has drafted a scope of services intended to provide a brief overview of the primary services provided by each department. Most departments provide additional services; however, they are incidental to a primary service, or so infrequent that the impact on operating costs or service levels in nonexistent. In addition, the measures of efficiency and effectiveness are “dashboard” indicators of the performance of each department and provide quarter-to-quarter or year over year comparison of trends or department performance. The objective is to evaluate operations annually. It is anticipated the scope detail and “dashboard” metrics will be modified over time as the tool is utilized to evaluate operations. The scope documents should be useful when evaluating expansion or reduction of services or existing service levels from an operational or budget perspective. The Committee approved of the format and stated the workload should relate back to the budget and the mission of the Town. Trustee Pinkham stated staff might want to RECORD OF PROCEEDINGS Community Development - September 7, 2006 - Page 4 consider value analysis to determine what functions are being performed currently that are not providing added value. MISCELLANEOUS. Trustee Pinkham questioned how the goals identified at the Board Retreat would be reflected in the budget. Administrator Repola will provide a one-sheet summary to the Board. Trustee Levine requested a separate password protected page on the Town website for Trustees for updates on projects and goals. Administrator Repola will look into the options currently available. Trustee Pinkham requested the CIA graduates, 2017 Committee and the Chamber of Commerce be notified of the upcoming budget study sessions. There being no further business, Chairman Pinkham adjourned the meeting at 10:04 a.m. , ftrf V^l I-S Q 0 »- r« ickie Williamson, Town Clerk APPROVED SEP 1 2 2006 TOWN OF ESTES PARK BOARD OF TRUSTEES