HomeMy WebLinkAboutMINUTES Community Development Committee 2003-03-06RECORD OF PROCEEDINGS
/Town of Estes Park, Larimer County, Colorado, March 6, 2003
Minutes of a Regular meeting of the COMMUNITY DEVELOPMENT
COMMITTEE of the Town of Estes Park, Larimer County, Colorado.
Meeting held in the Municipal Building in said Town of Estes Park on the 6th
day of March, 2003.
Committee:
Attending:
Chairman Doylen, Trustees Barker and Habecker
Chairman Doylen and Trustees Barker (delayed arrival),
Habecker
Also Attending:
Absent:
Assistant Town Administrator Repola, Marketing Director
Pickering, Museum/Sr. Ctr. Director Kilsdonk, Advertising
Mgr. Marsh, Sr. Ctr. Director Thompson, Conference
Services Coordinator Larsen, Clerk O’Connor.
Special Events Director Hinze
Chairman Doylen called the meeting to order at 8:00 a.m.
ADVERTISING.
Mgr. Marsh reviewed distributed sample spring magazine ads and reviewed the
following:
■ Requests for Information - 2002 Year End Report. Requests were up
11.35% from 2002; e-mailed requests for up 3%; WATS calls were down
15.43%, and advertising responses were up 5.47%.
■ Media Relations - Advertising value of newspaper clips and other stories was
$314,937.00 for a program cost of $25,000.
■ Accomplishments for 2002.
(Trustee Barker arrived at 8:14 a.m.)
■ Plan for 2003.
Discussion followed on the affect of rising gasoline prices, economy, jobs, uncertainty of
impending war, consumer confidence, travel tendencies, and media response.
CONFERENCE CENTER.
Dir. Pickering presented the Conference Center Year-end Report:
Attendance Usage from 1991 (10,985) as compared to 24,629 for 2002
(conference attendees is declining and local, civic and non-profits are
increasing). The goal is to have 50% economic development conference use
and 50% local use.
Average Occupancies (inside Town limits) from 1999 (48.3%) as compared to
44.8% for 2002.
2002 Resort Communities 2002 Occupancies.
-/ 2002 Visitor Counts.
^ 1989-2002 Accommodations Sales Tax Revenues.
Trustee Barker suggested special recognition be planned in support of National Guard
Conference attendees.
The Holiday Inn “color boards” were displayed for the major renovation of all sleeping
rooms (150) currently underway. Phase II (public areas) is scheduled for completion in
2004. The sample colors for the fabric, furniture, light fixtures, carpet, etc. were well
received.
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Community Development Committee - March 6, 2003 - Page 2
Discussion followed on the number of rooms relative to the annexation of lodging
properties, and partnering with RMNP to increase the Town’s market share.
SPECIAL EVENTS.
The Committee reviewed Standard Agreements (Items 1-3) and Parade Permits
(Items 4-6) for the following events:
1. Rocky Mountain Miniature Horse Show, June 18-22, 2003
2. Cutting Horse Show, June 27-July 1,2003
3. Copper Penny Hunter-Jumper Horse Show, July 18-20, 2003
4. Rooftop Rodeo, July 8, 2003
5. Scottish Festival, September 6, 2003
6. Catch the Glow (Christmas), November 28, 2003.
The Committee recommends approval of the agreements and permits as
identified above.
Director Pickering introduced John and Winnie Spahnie and gave an overview on a
request submitted by John and Winnie Spahnie to rent Stanley Park for a two-day
music festival. The proposed date is August 23 and 24, 2003 from noon until 10:00
p.m. both days, with “Classic Rock” groups being featured. Anticipated attendance is
10,000/day. Staff is suggesting the stage be placed in the lower RV area with the stage
facing east, using the balance of the fairgrounds for parking. The Police Department
has been notified and they will cooperate with the organizers on traffic control and on
site needs at a cost to be determined.
Mr. and Mrs. Spahnie (former business owners/residents) addressed the Committee:
the event is a music festival, not a concert; the proposed date should provide a stimulus
to economy during a typically sluggish time of year; and statistics indicate there is
significant success in the festival industry. The operation plan proposes:
Performances at 1, 3, 5, and 7:00 p.m. with >2-hr.± intervals for stage setup
Initiate this first festival with Classic Rock, featuring bands from the 60’s, 70’s
and 80’s
Expected market age is the 40-50 yr. + category
v' 4-5 acts/day with no repetition and possibly a “headliner” on the second day
Advertising budget of $50-75,000
An individual day ticket or 2-day pass will be offered.
Mr. Spahnie’s primary concern lies with satisfactory grounds preparation pursuant to
livestock usage. Director Pickering reported that Special Event Dir. Hinze is confident
staff can provide a safe and odorless facility on the lower RV area for this venue.
Discussion followed concerning parking, economic impact, noise, and harmonious use
of the area with the scheduled Car Show.
The Committee recommends staff proceed to contract, returning to the
Committee when details have been finalized.
Mountain Living Magazine Article. The Rooftop Rodeo has been included in the list
of the Best of High Country Rodeos.
SENIOR CENTER.
The Committee reviewed a memorandum submitted by Sr. Ctr. Director Thompson and
Museum/Sr. Ctr. Services Director Kilsdonk reporting on a Task Force who has been
meeting for six months to review Senior Center Food Service Operations in order to
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Community Development Committee - March 6, 2003 - Page 3
reduce total costs. The current cost/meal had risen from $8.45 in 2000, to $10.59 in
2001, largely due to personnel costs. Exploring possibilities and pitfalls of privatization,
the Task Force has developed an RFP to privatize meal service at the Senior Center,
and is requesting approval to proceed. The 2003 Town transfer for meal service
support is $83,620, and staff intends to remain within this established funding. Don
Tebow, Board Member/Sr. Ctr., Inc. was present and confirmed seniors are aware of
this proposal. Attorney White has not yet reviewed the RFP, however, staff will submit
same prior to distribution.
Although the kitchen operation may be privatized, the priority will remain on senior
activities. Discussion followed, with the Committee recommending staff be
authorized to proceed with the RFP as proposed/amended above, returning to the
Committee for further consideration once the proposals have been received.
MISCELLANEOUS.
Trustee Barker expressed concern with: (1) recent Town Board approval of a liquor
license manager registration, requesting Town Attorney White review the liquor
authority responsibilities for the Town Board specifically pertaining to denial of a liquor
license application and consequences thereof; (2) suggested the Town research the
possibility of exempting School Book Fairs from the collection of sales tax; and (3) the
Town should convey to community service funding recipients that their clients are held
to the same standards as other residents in the community, and as such, they have a
responsibility to act accordingly, particularly with the youth.
There being no further business. Chairman Doylen adjourned the meeting at 9:36 a.m.
Vickie O’Connor, CMC, Town Clerk
APPROVED
MAR 1 1 2003
TOWN OF ESTES PARK
BOARD OF TRUSTEES