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Home My WebLink AboutMINUTES Community Development Committee 1998-06-25BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee June 25, 1998 Committee: Chairman Barker, Trustees Doylen and Marshall Attending: Chairman Barker, Trustee Doylen Also Attending: Ass't. Administrator Widmer, Directors Hinze and Pickering, Advertising Manager Marsh, Museiam Curator Goetze, Clerk O'Connor Absent:Trustee Marshall, Directors Kilsdonk and Stamey Chairman Barker called the meeting to order at 8:00 a.m. COMMUNITY DEVELOPMENT. 1. a. Community Profile. The Committee received the updated Edition of the Community Profile, dated May 1998. Concern has been raised that the Profile does not include a listing for Channel 8 under the Media Section. This will be addressed by adding stickers to the supply on hand. MAtU^TING. 2. a. 1998 Advertising Report: Manager Marsh presented the following data and reviewed associated graphs: May 31, 1998 1997 % Change Requests for Information Wats Line Calls Magazine Ad Responses 35,614 20,677 36,187 25,093 -1.5% -17.6% +3% Staff also reviewed Television Advertising and the Virtual Visitors Guide. Conversion Study. The Committee received the 1998 Conversion Study as prepared by RRC Associates. Staff highlighted various statistics, and noted that certain data from this study has already been incorporated into the Marketing Advisory Council's Marketing Strategy. Focus Group Research. Three focus group sessions were completed in April, and survey data is being processing this week. Preliminary information derived from this study is being incorporated into the 1998 regional advertising (includes television), and the 1999 out- of-state advertising. Manager Marsh will give the Committee a final update in the near future. 2.b. Conference Center Report. Director Pickering distributed copies of the April, 1998 Edition of "The New Colorado", a Destination Update for the Association of Meeting Professionals. Estes Park was featured in the publication, and it is distributed to 30,000 executives throughout the country. A cooperative partnership with 4 area accommodations shared the advertising expense. This publication generated 50 direct leads to Estes Park, and this is the second year the Town participated in this advertisement. BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - June 25, 1998 - Page 2 The "Destination Colorado" for corporate meeting planners has 60 members, and Estes Park recently became a member. The distribution for this publication is 150,000. Estes Park was featured in this booklet, with a resultant 200 leads. All conference attendees receive a merchant guide (with various discounts) and a restaurant guide/map—both are presented to conferees. The goal of these flyers is to encourage attendees to get into the community. The merchant guide was the largest ever with 65 local businesses included this year. Conference Coordinator Larsen received commendation for her work on these guides. Two conferee user surveys were reviewed. American Hiking Society and the American Legion; the surveys provide valuable information. Director Pickering recently attended the State Firefighters Conference in Alamosa. Estes Park will be hosting this conference in 1999. Staff encouraged the community to attend the various competitions next year. A Conference Committee has been established by MAC; this group is reviewing trade magazines, and are exploring community ads. The cost for such ads would be shared by all properties. MUSEUM. 3.a. Monthly Report. Activities include: June 28th is the last for the Lyman Byxbe Exhibit in the Museum's main gallery. During Rooftop Rodeo Week July 7 — 12, the Museum is offering fTBB admission to anyone in western attire. The "Behind the Chutes Rooftop Rodeo tour with Gary O'Connor on July 9t is free, however, participants must call the Museum for reservations. On July 10th, in the main museum gallery, the "Rocky Ridge Music Center, Then and Now" Exhibit will open. The exhibit tells the story of the Hewes Kirkwood Inn, its evolution into the Rocky Ridge Music Center, and current efforts to restore original _ i1;111 structures with the help of the State Historical Fund. The exhibit is being sponsored by the Friends of the Museum and members of the Hewes Family. The day's activities were highlighted. Created through the Lazy Easel Children's Workshop, &hfree show of children's western art is being presented July 19 . A public reception is from 2:00-4:00 p.m. Dr. James Pickering is lecturing on July_ 24th on the "Evolution of a Mountain ^ ^ Inn (the story of the Hewes Kirkwood Inn) in the Municipal Building, Room 203 at 7:00 p.m. The 7th Annual Riverside Dance is scheduled July 25t1^ at the Conference Center. This fund-raiser $15.00/single, and $30.00/couple. for the Friends is The History Camp (at MacGregor Ranch), Session I is scheduled July 27-31. Attendance data for April and May was reviewed. The American Association for State and Local History announced that the Estes Park Area Historical Museiim is the recipient of a Certificate of Commendation for the Exhibit "Tracks in Time. The Annual Awards Program is the most prestigious recognition for achievement in the preservation and interpretation of local, state. BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Coininunity Development Committee - June 25, 1998 - Page 3 and regional history. Awards for 1998 represent 71 organizations and individuals from the U.S. Chairman Barker commended staff for their successful Outreach Program, noting that the Museum recently hosted a Chamber After- hours event. SPECIAL EVENTS. 4.a. Event Evaluations. The following events were critiqued: • Wool Market, June 4-7. 1998 marked the 8th year for this event. Exhibit quality is the major objective. Attendance was lower somewhat due to television reports of several inches of snow (6/4) . In 1999, due to the school year being extended to June 11th, the event will move to the third week in June. The Estes Park Wool Market has become one of the top three fiber festivals in the U.S. • Colorful Colorado Quarter Horse Show, June 18-21. Since 1990, this show has grown from a 2-day show to a 4-day show. Weather was good this year, and participants were up due to a change in dates with the Miniature Horse Show. Big Horn Challenge, June 20th. This second-year event is a benefit run/walk for United Cerebral Palsy of Colorado. The Police Dept, gave the organizers a good rating. Participants were up this year. Denver Post Ride the Rockies, June 21-22. This event includes Estes Park on their route on an irregular basis. Staff suggests this event be held either before or after the Tourist Season, with no direct expenses to the Town. Approximately 2,000 racers participated, and staff has received favorable comments from restaurants. The Sunrise Rotary Club was commended for their participation in hosting a dinner and special event in Bond Park. Staff requested community feedback, specifically from merchants. Upcoming events include the Miniature Horse Show that will present shows this weekend; next week the Arabians will be arriving for their 50th year—the Town is hosting an Ice Cream Social for them next Friday. The Rooftop Rodeo is scheduled July 7th through the 12th, with the Parade on July 7 th There being no further business. Chairman Barker adjourned the meeting at 8:55 a.m. Vickie O'Connor, CMC/AAE, Town Clerk v:t:A . '^ f'JUL ^ 4 I w'Vi 0? 60.V.iD Of T.:......... %