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HomeMy WebLinkAboutMINUTES Community Development Committee 1995-04-06BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS /Community Development Committee April 6, 1995 Committee: Attending: Also Attending: Absent: Chairman Doylen, Members Dekker and Marshall All Assistant Town Administrator Widmer, Directors Stamey, Kilsdonk and Hinze, Advertising Manager Marsh, Sales and Marketing Director Pickering, Deputy Clerk Kuehl None Chairman Doylen called the meeting to order at 8:00 a.m. COMMUNITY DEVELOPMENT 1995 Advertising Report. Manager Marsh reported that articles on the Rocky Mountain National Park appeared in FamilY_Camping Guide, Kansas City Star. Audubon. and Birders World. A distribution of 400,000 copies of the Colorado State Vacation_Guide will be made available to welcome centers, fulfillment centers, and DIA. As of March 31, 1995, Town packet requests are 7% over the same period in 1994, and as of February 28, 1995, the 800-line incoming calls increased 31% over the same period in 1994. A high number of residual calls, people responding to ads from previous years, are being received. The Chamber is active in the referral loop, meaning that motels, when full and unable to help the caller, are referring the caller back to the Chamber for further assistance. Calls requesting state-wide information are decreasing. Betterment Fund/James Frank Photography Co-op. Manager Marsh reported on an opportunity to position a full-page, 4 color ad in Rpst Weddings at no cost to the Town as this publisher desired a family-oriented resort. The magazine distribution is 290, copies, four times per year. Film from an existing ad will be used to avoid production costs. As an example of public/private partnerships, James Frank agreed to discount the original user fee by 1/2, with the Betterment Fund agreeing to pay the other 1/2 of the user fee. Peak to Peak Scenic Byway Update. Manager Marsh reported that a Memorandum of Understanding between the governmental jurisdictions along the Peak to Peak Highway to develop a Corridor Management Plan was approved in June 1993. Two ISTEA grants (G.I.S. Resources and Services Inventory, $21,000; Interpretive Overlook Wayside Exhibit Development, $65,000) were approved in September 1993 for work during 1994 and 1995. It is anticipated that a new overlook can be established northwest of the current overlook near Allenspark, which will be abandoned. A Tourism Business Study was conducted in 1993. A Leadership Attitude^ Survey, a Resident Attitude Survey, and public input meetings will be conducted with expected completion of the Corridor Management Plan by the end of 1995. Manager Marsh added that CDOT has become an active participant in the planning process. May 5th Insert. This insert is in production for Front Range daily newspapers. Internet Research/Virtual Visitors Guide. Manager Marsh is conducting testing and evaluation on various internet programs. The Domain Name of "rockymtntrav.com" has been approved for internet communications. The visitors guide will be entered on the internet with changes made to facilitate use. BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS community Development Committee, April 6, 1995 - Page 2 Conference Center Report. Sales and Marketing Director Pickering reported that the internet is being used by conference planners and plans are to include the Conference Center in the future. Director Pickering reviewed 1995 bookings. Although the Conference Center focuses on Colorado groups, three planned conferences will provide national exposure: the National Wildlife Conference, Snow and Ice Conference, and the Society of Government Meeting Plannep. Director Pickering reported that each year menu changes instituted by the Holiday Inn are reviewed for the purpose of market positioning. A menu comparison was distributed which included Steamboat Springs, Beaver Run, Vail, Keystone, and Southeast ■Denver. The room upgrading is continuing and a schedule will be presented when available. Reports: Assistant Widmer reported that a Watchable Wildlife video is in production and should be available in early summer. MUSEUM Landscaping Update. Director Kilsdonk commended the Parks crew for their excellent job landscaping the Museum grounds. This task includes terracing by the sign, placing trees along the sidewalk, expanding the irrigation system, and planting wildflowers, prairie grass, sod and bluegrass. The projected completion date is May 1. Programs. The Museum's March 23 program, "Women, World War II, and the Estes Park Homefront", attracted 35 participants. On April 24, Tracv Brady will present "The Colorado Mountain Club and Environmentalism in Colorado" at 7:00 p.m. in the Municipa Building, Room 203. Deacoessions. Pursuant to the Museum's Collections policy Town Board approval is required for the deacoession^^^^^ Museum1s rovax xt3 LtiLjuxj-cLx --------— _ _ collection. The Advisory Board recommends the following two donations for deaccessioning: • 1950's Forest Service uniform, donated in 1987 by Ralph Read. Mr. Read has asked that it be transferred to the Grand County Museum. Mr. Read will donate a similar uniform in its place. . 1940's rebuilt wagon, presented by Lon Havens in 1979. It lacks historical significance to the Estes Valley and is deteriorating from the elements. It is reguested its status be changed from the permanent to the education collection. The Rooftop Rodeo Committee is interested in its use in exchange for providing shelter. The Committee recommends the deaccessions of the 1950 s Forest service uniform and the 1940»s rebuilt wagon. SPECIAL EVENTS Contracts: Director Hinze presented the following contracts for approval: Colorful Colorado Quarter Horse Show, June 15-18, Westernaires, August 11-12; Western Heritage Days, July 12-15- Sild Seaits Band; Lance Grabowski; and Sonny Tuttle. The contract with Bob Purcell has not been finalized and will be presented for approval at the next meeting. The Western Heritage Days contracts have been reviewed by Attorney White. The Committee recommends approval of the contracts as described and presented. BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Conununity Development Committee, April 6, 1995 - Page 3 Director Hinze reported the Rooftop Rodeo parade is scheduled for July 12 at 10:00 a.m. The route includes a starting point on West Elkhorn (Elkhorn Lodge area), proceeding on Elkhorn to Highway 36, and right on 4th Street into the Fairgrounds west entrance. Approximately 70 entries are scheduled. The Committee recommends approval of the Western Heritage Days parade route. Rooftop Rodeo Committee Report: Gary O'Connor, Rooftop Rodeo Committee President, announced the Mustache Contest. Production and printing costs of the advertising posters were donated by Master Graphics. A cutting horse demonstration has been added to Western Heritage Days activities, which will be funded and conducted by a local citizen. The Committee is receiving positive feedback on Western Heritage Days activities. Reports: A reguest was received by the Police Department regarding the placement of two telephone call boxes on the Stanley Park grounds. Following additional research, more information will be provided. Director Hinze announced the addition of Meribeth Wheatley who will provide part-time office help, converting to full time in the summer months. The Stanley Park maintenance staff will return to the grounds April 17, after working in the Street Department during the winter months. Director Hinze believes the exchange of department employees with Public Works is beneficial because of the equipment operation experience and the positive interdepartmental working relationships established. Reservations for the Wool Market are surpassing last year. Several calls have been received from prospective participants who discovered this event on the internet, although no official advertising was placed. There being no further business. Chairman Doylen adjourned the meeting at 9:13 a.m. TZ Tina Kuehl, Deputy Town Clerk ^ iA,5i il B s APR 1 1 ^995 Of I soARD or ?