HomeMy WebLinkAboutMINUTES Community Development Committee 1995-02-07BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee
February 7, 1995
Committee:
Attending:
Also Attending:
Chairman Doylen, Trustees Dekker and
Marshall
Chairman Doylen, Trustee Marshall
Ass't. Town Administrator Widmer,
Directors Stamey, Kilsdonk and Hinze,
Advertising Manager Marsh, Sales and
Marketing Director Pickering, Clerk
01 Connor
Absent:None
Chairman Doylen called the meeting to order at 10:00 A.M.
COMMUNITY DEVELOPMENT:
1994 Year-End Advertising Report. Manager Marsh reviewed the
Mission Statement, Position Statements, Goals and
and the following year-end statistics (as compared to 1993).
Visitors Guide Requests ................ Increased
Total 800 Calls for Info................" 25.54-s
The Top Ten States for Information Requests are: Texas,
S?ino?s, Michigan, Missouri, Colorado, Ohio, Calrfornxa,
Iowa, Kansas and Indiana.
Based upon the 1993 Conversion Study, visitation resulting
from the 1994 National Magazine Advertising Program were
22,940 vacationing families who spent an estimated
$10 804 164; for an estimated sales tax revenue of $ , /
at a net m4dia cost of $122,134; representing a return of
$3.54 for every dollar spent in said Program.
Efficiency in the National Magazine nPro5r5r,aw^ch
a1n9a9«Pe
of ads placed).
Press Release Program: Return on Investment in 1993 was
$4.53; the return in 1994 was $9.33.
The First Quarter test of three "Open All Year" ads in the
Denver Post and Rocky Mountain News rmnP
following indications of off-season ?rowth Potent;^t1 * .
fi^SiiL up 18.4%; In-Btfte
wiiningathee3CMA First piace Savvy Award for the second time
in three years.
of^Commerce!" The fee will help offset t«"sP°/tats1t0anfrSri
nre-olanning service, and marketing expenses.
meeting with affected ?cco“°dations a"’ifth®^1a1rereport on a
involved with marketing plans. Staff will P
quarterly basis on this project.
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - February 1, 1995 - Page 2
MUSEUM;
Staff and representatives from the Museum Advisory Board and
Friends Board are meeting to develop a revised mission
statement and goals for the Museum which are consistent with
the Town's Strategic Plan.
The Museum hosted a genealogy workshop in January, with 23
persons in attendance. Due to participant interest, the
Museum is considering hosting a more comprehensive genealogy
course.
The Museum is participating in the Cultural Arts Council
activity "Imagine Thisl", and the World War II Homefront
Poster Exhibit is opening March 4. Work is proceeding on
developing a panel of women who lived in the Estes Park area
during the war.
With funds ($1,885) donated by the Friends of the Museum,
staff purchased a Canon copier.
The Director will attend a board meeting February 11 of the
Colorado-Wyoming Association of Museums in Cheyenne to present
Estes Park as a site for the group's 1997 Annual Meeting.
SPECIAL EVENTS;
Staff presented standard agreements for the Rocky Mountain
Miniature Horse Club for June 21-25, 1995 and the Colorado
Arabian Horse Club for June 30-1 and July 2-4, 1995. The
Committee recommends approval of both agreements.
Parade Permits; The Rotary Club is requesting a permit for
the Duck Fest Parade scheduled May 6, 1995. The parade route
is from West Park Center east to the Chamber of Commerce and
will begin at 10;00 A.M.
The Chamber of Commerce is requesting a permit for the Hippey
Dippey Do Wop Parade scheduled June 3, 1995. The route is
from Spruce Street east to the Transit Center and it will
begin at 10;00 A.M. A question arose concerning insurance,
and Assistant Administrator Widmer reported that staff is
currently working on risk management issues as they relate to
CIRSA. Therefore, the Committee recommends approval of both
parade permits contingent upon staff's clarification with
CIRSA. If clarification is confirmed in a timely manner,
these two items will be included on the February 14 Town Board
agenda.
In celebration of Valentine's Weekend, Romance of the Rockies
has scheduled carriage rides on February 11 and 12. Marianne
Pool, event representative is requesting a variance from the
formerly-approved route. The approved route is from the
Transit Center, north on MacGregor, along the Bypass and west
on Elkhorn, returning to the Transit Center—all of which
contain right-hand-only turns. Representatives desire a stop
at The Stanley Hotel for renewal of vows and a route that
encompasses the Bypass, MacGregor Ave., and Devils Gulch, and
involves left-hand turns. Pursuant to public safety concerns.
Chief Racine is recommending approval of the standard
(adopted) route rather than the alternate as proposed. Citing
public safety concerns for potential conflicts of the horse
and vehicles, based upon the impending date of this event, the
Committee denied the alternate route.
The Committee reviewed a Sales Tax Collection Policy for
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - February 7, 1995 - Page 3
special event functions. The policy was initiated to ensure
sales tax funds are collected and remitted for all affected
special event functions held inside Town limits. Proof of
remittance will be considered prior to inclusion in the
following year's event. The Committee recommends approval of
the policy, authorizing staff to revise the policy at it
relates to form names and numbers.
Gary O'Connor, President/Rooftop Rodeo Committee, reported
that Rodeo Week will begin with a Parade on July 12, and
scheduled are; 6 Professional Rodeo Cowboy Association (PRCA)
Rodeos with a total purse of $10,500, Western Heritage Days
which includes "Calamity Jane and the Whole Shebang"—an act
in the tradition of Will Rogers, the First Annual Festival of
Indian Arts which includes the professional dance team Red
Nations Dancers, the Wild Hearts Band from Loveland, Hayrides
provided by MacGregor Ranch and Aspen Lodge, a Media Day on
July 12, and a Long-Handled Mustache Contest. It is
anticipated that all the events planned will be fun for all.
The Committee is very appreciative of community support and
they are hopeful that this new concept will attract more
people to the facilities at Stanley Park.
Reports. The EVRPD recently sponsored the Frost Giant Race
with 230 participants where two previous records were broken.
The Valentines Weekend celebration is scheduled February 11
and 12 and activities include a bed race, antique car rides,
and renewal of vows.
A Crop Walk for Hunger is scheduled February 12.
The Chamber of Commerce is sponsoring Presidents Weekend
February 18 and 19 which will include costumed-characters
downtown. The International Dog Pull is scheduled this same
weekend. The "Imagine This!" event, sponsored by the School
is scheduled February 18.
There being no further business. Chairman Doylen adjourned the
meeting at 11:06 A.M.
y
Vickie O'Connor, CMC, Town Clerk
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FEB 1 4 1995
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