HomeMy WebLinkAboutMINUTES Community Development Committee 1995-06-01BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee
June 1, 1995
Committee:
Attending:
Also Attending:
Absent:
Chairman Doylen, Trustees Dekker and Marshall
Chairman Doylen and Trustee Dekker
Town Administrator Klaphake, Directors Stamey,
Kilsdonk and Hinze, Advertising Manager Marsh,
Sales and Marketing Director Pickering, Deputy
Clerk Kuehl
Trustee Marshall
Chairman Doylen called the meeting to order at 8:00 a.m.
COMMUNITY DEVELOPMENT
1995 Advertising Report. Manager Marsh reported that as of May 31,
1995, telephone inquiries have increased 6.4% over the same period
in 1994; packet request numbers were unavailable.
1995 Media Relations Program. Manager Marsh reported the May 1995
issue of Travel Holiday included a full-page photograph of The
Stanley Hotel, at an advertising value of $27,093. Sprague Lake is
pictured with copy in the June/July 1995 issue of Country Magazine,
value unknown as the magazine does not accept advertising.
Chairman Doylen commended Manager Marsh for the ad which appeared
in The Denver Post on May 21.
Internet Update. Staff reported the Virtual Visitors Guide is
complete and accessible to anyone in the world. The locator
address is included in all advertising. The first five days on
line accumulated 258 inquiries and included 13 requests for more
information. The questionnaire offers an 800 number for further
information and an e-mail address to obtain a Visitor's Guide.
Manager Marsh is establishing other links to increase exposure and
expand presentation. Manager Marsh credited Lee Lasson of On-Line
Consulting with the success of the Internet program.
Conference Center Report. Sales and Marketing Director Pickering
commented that the advertising program is projecting a quality
image to the meeting planning community. Director Pickering
presented sales tax figures from the last 10 years demonstrating
the importance of accommodations to the community, particularly
during the shoulder and off-season months. The ski areas will
generate competition in the future due to their expanded year-round
marketing approach.
MUSEUM
Director Kilsdonk reported that, in cooperation with the Special
Events Department, the Wool Market Fiber Arts exhibit will open
June 8 with a public reception. The Friends of the Museum Annual
Picnic will be held June 17 at the Anna Wolfrom Wigwam Tea Room
site. The Friends of the Museum will host a reception for board
members of the Kenneth Kendal King Foundation on June 17 at the
MacGregor Ranch. Evelyn Kaye will present a program on her
biography of Isabella Bird on June 15. The Parade of the Years
antique auto show was canceled due to inclement weather. Total
Museum attendance through April was 439 on-site visitors and 780
participants in off-site programs. Director Kilsdonk was elected
to the Board of Directors of the Colorado-Wyoming Association of
Museums, and she will perform an operations survey of a small Texas
museum as part of the American Association of Museums Assessment
Program.
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee, June 1, 1995 - Page 2
SPECIAL EVENTS
1995 Christmas Parade Agreement: The Agreement for the 1995
Christmas Parade between Connie Boschen and the Town was presented.
Director Hinze reported no changes from the previous year. The
coordinator's service fee is $10,000 and a budget of $2,500 was
included for construction and presentation of floats and
characters. The Committee recommends approval of the Agreement.
Rooftop Rodeo Committee Report: No report.
Report: Director Hinze reported a decrease in attendance at both
the Kite Fly and Artwalk/Jazz Fest due to the weather, and
commended Max Wagner and the sponsors of the Jazz Fest for their
assistance. Registration for the Wool Market confirms that Estes
Park will be the largest llama/alpaca showing for 1995. The
Special Events tent is being constructed at the fairgrounds. The
Hippy-Dippy Doo Wap Parade is scheduled for June 3.
Volunteer Insurance Coverage: Town Administrator Klaphake
announced that Worker Compensation Insurance will be available
through CIRSA for individuals providing volunteer work for the
Town. Coverage will be offered on a selective basis, pending
evaluation of each volunteer position.
Director Stamey announced the 1995 Community Profile and the
updated Town zoning map will be completed and ready for
distribution next week. Both projects are accomplished through
cooperation with the Chamber of Commerce and Board of Realtors.
Chairman Doylen commended the volunteers in Estes Park and believes
the success of all programs are realized through the efforts of
volunteers.
There being no further business. Chairman Doylen adjourned the
meeting at 8:34 a.m.
Tina Kuehl, Deputy Town Clerk
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