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Home My WebLink AboutMINUTES Community Development Committee 1994-02-03BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee February 3, 1994 Committee: Attending: Also Attending: Absent: Chairman Dekker, Trustees Doylen and Hix All Town Administrator Klaphake, Community Development Director Stamey, Advertising Manager Marsh, Sales and Marketing Director Pickering, Museum Director Kilsdonk, Deputy Clerk Kuehl None Chairman Dekker called the meeting to order at 10:00 a.m. CONFERENCE CENTER - RRPOP'r Reio^a?h;,I?aa1?^ting ?iJeC?0r Pickering presented the 1993 Year End th t ad(Jr®ssed Conference Center operation, including use by EconiTTi?^0TPS' lbookings/ the Brown Bortz & Coddington (BBC)Y 19?? ?PaCt statlstical data, and financials. During1993, the users of the Conference Center totaled 30,551 people5 with an extended economic impact of $3,813,249, using a multiplier Vor,1^93 Confer;e.nce Center Conferees were up 814 over 1992 tDerthte BBcerI?t?Se?flngf^generated $127,108 in sales tax, compe^Jd ADVERTISING - REPORT AdvIrtislnaapreoar»mdp»^rrtlSing Mana9“ Marsh reviewed the 1993 ^uvercising Program Performance Summary which id«an+--5 ’ ^regional and front-range advertisina identified national, program. National ads^were placed Vn • pffss release flights, spring and fan publlcations in two17,592,000 housiholds. 9 „a .total circulation of tab-size inserts runnina i e *- l^ver^lsln9 included quarterlyCheyenne, anla newserie" of SpS I??9"!!.11/,1;3 t^ Denver Post and Rockv Mount-ein wSf,? "11.Year ads that ran in the The press release pr^ram gene?a?ld covI^?l Septemb,er and October, page newspaper ads with a value of $67 964 tT- t0 27 fUl1' or $33,473 specifically concerned the arts'- coverage, ReLrn?7rctoirLBtre0r2“;;eWraiSaldeusee^0?ri^°3r:?irheethe ;raCS °ard"' M?eSarprodSctXn SaA magazine program Indicates the follow'ffi'g "rTsuTts6? °n the natlonal • 1993®v®ry 100 inquiries, 41 parties did visit in • parties .wil1 visit in late 1993 or 1994 • m2?^1P^rity..spends 3ust under $500/average. and $l9,llo,°3r8o!XPen<JitUreS! BetWeen S10-«8,W4 BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee, February 2, 1994 - Page 2 Annual comparisons are as follows; Year Media Serv $Fulfillment$# Packets # Calls C.P.I. 1991 $265,632 $122,917 71,611 51,513 $3.16 1992 $272,279 $117,774 76,778 61,599 $3.17 1993 $276,325 $127,466 73,882 60,653 $3.14 93 vs 92 1% up 8% up 4% down 2% down nominal The 1994 Advertising Program, its goals and objectives, will be directed toward the national, regional, and conference market, with a particular draw toward new residents, using demographic information of location, age, and income. National ads will be placed in 11 magazines in the spring flight, repeating 7 titles for the fall flight. Circulation for 1994 will be increased by 36% over 1993, with a decrease in cost of 6%. Regional advertising will be expanded to include advertising in 11 months of the year, with newly developed Open All Year ads running 6 of those months. The press release program, conducted by Market Reach on a contract basis, is reviewed monthly by the Advertising Manager. The program operates under a priority system including pre-determined event press releases, travel writer support, and special requests. The collateral distribution program provided by Certified Folder Display has been expanded for 1994, and will distribute 175,000 "Adventure Brochures" this year. MUSEUM - REPORT Director Kilsdonk presented the Museum Report for December, including monthly statistics identifying visitation, membership, volunteers and research requests. A $22,000 general operating support grant application was submitted to the Institute of Museum Services on January 21. A $4,500 grant application to the State Historical Fund will be resubmitted on March 1. Director Kilsdonk introduced the Museum Curator John Carr who began work February 1, 1994. PASSENGER TRANSPORTATION SERVICES - CONTRACT The 1994 contract for passenger transportation services with the Estes Park Trolley Corporation was presented. These services will be available from May 31, 1994 through September 5, 1994, at a cost to the Town of $20,000. An addition in 1994 includes service to Mary's Lake Lodge, the employee housing project. As before, service for Rally 'n the Rockies and Longs Peak Scottish Festival will be provided at no additional cost. The Committee recommends approval of the Contract for Passenger Transportation Services in the zunount of $20,000 with the condition that the Trolley Corporation provide a Certificate of insurance to the Town, prior to beginning operation. BETTER EARTH COMMITTEE - REQUEST FOR FUNDING Administrator Klaphake explained that the Better Earth Committee was established to determine the purpose and intent of the establishment of the recycling program. LeeAnn Wehr, a member of BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee, February 3, 1994 - Page 3 the Committee, presented a request for funding of a plan to encourage community-wide participation designed to promote environmentally sound living practices, and in so doing, establish Estes Park as a nationally recognized center for Eco-Tourism. This program may be the first of its kind in the state. Private donations totalling $1,000 have been collected along with in-kind offerings. A contest is planned that will involve the entire community, ending with an Earth Day celebration. A grant is currently being written to obtain funding from the state. The Committee approved a $750 donation from the Platte River economic development fund to the Better Earth Committee to help establish this process in the Estes Park area, with the Town having no administrative responsibilities. There being no further business. Chairman Dekker adjourned the meeting at 11:20 a.m. / V Tina Kuehl, Deputy Town Clerk V fj3 ^ FEB 81994 TGWH Or liSTES PARK BOARD Of TRUSTEES