HomeMy WebLinkAboutMINUTES Community Development Committee 1993-02-04BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
^ Community Development Committee
February 4, 1993
Committee:
Attending:
Also Attending:
Chaiirman Barker, Trustees Hix and Dekker
Chairman Barker, Trustee Hix
Absent:
Town Administrator Klaphake, Community
Development Director Stamey, Sales &
Marketing Director Pickering, Advertising
Manager Marsh, Museum Director Swain,
Clerk O'Connor
Trustee Dekker
Chairman Barker called the meeting to order at 10:00 A.M.
1992 ADVERTISING PROGRAM - YET^-END REVIEW.
Director Stamey previewed a slide presentation on the 1992
Advertising Program which identified national, regional, and front-
range advertising, the press release program, conference center
promotion, and materials. Annual comparisons between 1991 and 1992
are as follows:
Year Media $'s Fulfillment $'s # Packets # Calls C.P.I.
1992
1991
%Change
$299,000
293,975
2% Increase
$ 117,774
122,916
4% Reduction
76,778
71,611
7.22%
61,599
51,513
19.58%
$3.17
3.16
Nominal
The Advertising Department received the 3CMA's 1992 Savvy Silver
Circle Award for the production of the Conference Center Brochure.
This represents a second place finish in a nationwide competition
in the category of Special Publications in communities under
50,000. The category winner was West Hollywood, California who
produced a 24-page annual report as a glossy insert to the August
issue of L. A. Style Magazine.
Advertising Policy committee - Reappointment. With the exception
of Bob Van Horn, current members of the Advertising Policy
Committee desire to be re-appointed. The Committee recommends the
following be re-appointed to a 2-year term expiring January 1,
1995:
Chamber of Commerce Director (Boschen)
Terry Licence
Jerry Souers
Steve Stamey (Staff)
Scott Webermeier
CONFERENCE CENTER - 1992 YEAR END REPORT.
Sales fie Marketing Director Pickering presented the 1992 Year End
Report that addressed conference use, including use by local
groups, future bookings, the Browne, Bortz & Coddington (BBC)
Economic Impact Model, statistical data, and financials. Year two
of operation indicates that the Estes Park Center far exceeds
projections made by BBC. The Committee commended Director
Pickering on his job performance.
MUSEUM - REPORT.
Director Swain reviewed the 1992 Annual Report addressing
visitation and outreach statistics, total volunteer hours expended
by 197 volunteers, non-cash contributions, grant request. History
Camp funding, and the upcoming Chansonetta Stanley Emmons
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - February 4, 1993 - Page 2
Photograph Exhibit. The Committee expressed their appreciation to
Director Swain for the report.
PASSENGER TRANSPORTATION SERVICES - REQUEST APPROVAL OF CONTRACT.
The Committee reviewed a Contract with the Estes Park Trolley
Corporation to provide transportation services from approximately
June 1, 1993 through September 6, 1993. Three (3) trolley vehicles
will provide service to the Estes Valley, including the YMCA and
travel parks to the west of the central business district (based
upon the needs of the tourist community), as mutually determined by
the Town and Company. Toll-free trolley service for the Rally*n
the Rockies August 24-28 and Longs Peak Scottish Highland Festival
September 9-12 are included in the Contract. The contract amount
for the aforementioned services is $20,000. The Committee
recommends approval of the Contract in the zunount of $20,000 with
Estes Park Trolley Corporation.
STATE OF COLORADO H.U.D. HOUSING VOUCHERS.
The Colorado Department of Institutions (Public Housing Agency)
will, periodically during 1993, be applying to H.U.D. for Section
8 housing vouchers and certificates which will be dispersed
throughout Colorado. The vouchers will allow the Public Housing
Agency to provide a rent subsidy to low income, mentally disabled
persons which will allow these persons to rent housing from private
landlords. The Agency has been providing such affordable housing
in Estes Park for 15 years. The Committee recommends the Mayor be
authorized to sign a letter of support for this effort.
REPORTS.
Director Stamey supplied a letter from CACEP President Tim Phillips
expressing his appreciation to the Town for funding in the amount
of $7,500.
Staff reported that the Committee will be discussing a draft
Housing Authority Ordinance, receive a report from the Economic
Study Group, and begin discussion of alternate uses for the
Conference Center in March.
There being no further business. Chairman Barker adjourned the
meeting at 10:41 A.M.
Vickie O'Connor, CMC, Town Clerk
FE8 9 1993
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