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Home My WebLink AboutMINUTES Community Development Committee 1992-02-13BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS /community Development Committee February 13, 1992 Committee: Attending: Also Attending; Absent; Chairman Barker, Trustees Garrett and Hix All Mayor Dannels, Trustee Dickinson, Town Administrator Klaphake, Community Development Director Stamey, Advertising Manager Marsh, Clerk O'Connor None Chairman Barker called the Committee meeting to order at 3:30 P.M. ADVERTISING PROGRAM: 19_91 Year-End Report. Director Stamey reported that the Department has developed a slide program which graphically demonstrates the Advertising Program, and it was viewed by all in attendance. This program should prove to be a valuable tool in assisting the Department on speaking engagements. The Committee commended staff for their preparation of the Slide Program. :91.sert Pi^ogram reached 175,000 northern front-range homes four (4) times during the year which relates to 680,000 impressions Estes Park as the place to go for activities and events. 2,303 hours were spent dispensing information to 51,513 people; coverage would fill 18.5 full-size newspaper pages for an advertising value of $52,267; demand for Estes Park brochures ^aCk d;Lstr:Lbut:Lon has grown from 55,000 pieces in 1989 to 112,000 in 1992; 1990 requests for information packets exceed 1989 requests by 28,000; the cost to generate each magazine response was ??rst n?aceeSS.PMna 1cf92 thfn i"0; in 1991^ the Department won ?he f 2CMA SavvY Award for Marketing Campaigns for Economic velopment in communities with population under 50,000. 4-col P.roqram• ?Pring advertising consists of 1/3 page, Lnt A r. , tfn .maga?lnes. Fall advertising consists of 1/3 page, 4-color ads in six magazines. A % page, 4-color ad in National Geographic Traveler will be tested; dul to deterioratiiS performance, the Southern Living and Better Homes and Gardens?2I?2inteheaduns1c1ai /e .dele5:edi 0Utside Ma^azine Sf added ?o test the upscale/active/outdoor market. The Town's 7 6i-h Sn21Veriary 9elebrati°n will be advertised as well as X Lofton Rodeo, Scottish Highland Festival, and Christmas L?Le R00ft0p CeL»DrPLtI”^J?t concentrates on advertising the Conference g LeS SS - ~d SoSlr?"Cb ™?A,tLeiidayfienn,nrspeCne?,odL, ande|tan?ey Hotel IS being produced and will be placed in the Denver Vis??nn^ is aVTnTbtl1e0n+-BUreaU'S 1992 Meeting Planners Guide. SpoLorLip 0onv:nt\on mrttuT^sJl!l!on}! Paying I"e”bership in tbe Denve? FORWARD ESTES PARK FOUNDATION - REPORT, BlfcJburst/Forward Estes Park Foundation, presented Housina Study Findings and Recommendations: ^ Findings: 1.The housing shortage will continue to increase as Estes Park grows and begins to expand its season. In the short BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - February 13, 1992 - Page 2 5. term, year-round employees will occupy sub-standard housing traditionally filled by seasonal employees, thus increasing the difficulty for seasonal employees to find summer housing. Lack of affordable housing for employees in the Estes Park area is beginning to affect the quality of life for our year-round residents as well as the tourist population. A shortage of housing for skilled and professional people desiring to live and work in Estes Park is beginning to occur. This shortage is affecting people in the mid-income range. The private sector cannot profitably build housing which can be rented to the average worker due to current development costs. This fact is based upon 30% of gross income devoted to housing which is the standard commonly accepted by agencies involved with housing affordability. There is strong community support for involvement of both the public and private sector to deal with issues surrounding the housing shortage. However, this support apparently desires a cooperative effort between business and government rather than a government run/owned operation. Community recommendations are diverse, ranging from increasing the number of RV spaces devoted to seasonal employee housing, to building a housing village to accommodate a large number of employees in one location. Recommendations: 1‘ J°wi1fovernpent should: (A) take a leadership position h°usl^g situation. This leadership should look at methods for forming a public/private partnership with the business community to address the lack of adequate asUdinlWwnd^-(B) 5eview impediments to development such deusity, tap fees and development costs and provide d^S^?o1VeS+-t0 ^he p.rivate sector which would encourage development and capitalization of projects. 2’ tSrinne9edds6VofOPtmh?t shoul?,be and responsive to une needs of the community. All options should be onsidered and those which meet the needs and standards of the community be explored in depth. 3‘ SlliJoVv-^teh shouid l0°k for creative methods of anH th -th nlssue of providing housing for employeesand professionals. Cooperative efforts shoniH kI Sedtobetf7ndn and businesses and the pubiil sector to find creative solutions throuahout the community to address the ongoing problem. ECONOMIC STUDY GROUP — APPOINTMENTS; t0 coimnunity concern relating to the enhancement of the off-season economy, the following have been appointed to one-vear terms: Jean Austin, Dick Barlow, Frank Bassist, Warren cTinton, BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - February 13, 1992 - Page 3 Jack Holmquist, Connie Phipps, and Nelson Thomas. Chairman Barker noted that pending confirmation, an additional individual would be appointed. Trustee Barker will serve as Chairman of the Study Group. Terms will become effective following Town Board approval on February 25, 1992. The study group will report to the Community Development Committee on a regular basis. HOUSING STUDY GROUP - APPOINTMENT OF CHAIRMAN. Chairman Barker announced that Trustee Hix has been appointed to serve as Chairman of the Housing Study Group. This study group will review various housing alternatives, including, not limited to, a housing authority. Study group committee members will be appointed in the near future. As with the Economic Study Group, the Housing Study Group will report to the Community Development Committee. The Committee extended their congratulations to Lauren Dannels on her re-appointment as Vice Chairman of the Larimer County Public Housing Authority Advisory Committee. MUSEUM - REPORT. Director Swain reviewed various Museum activities approved by the Museum Advisory Board: Long-range plan for collections management and care, rotating exhibits schedule 1992-1995, and hours of operation. Betty Kilsdonk, Curator, was introduced. Terms, effective January 1, 1992, for the Museum Advisory Board are as follows: Lennie Bemiss .......................................... 1 Year Duke Sumonia and Sybil Barnes ........................................ 2 Years Bill Koch and Susan Harris ........................................ 3 Years Frank Hix and Roger Thorp .......................................... 4 Years Director Swain also briefed the Committee on recent activities, including the purchase of a 1874 painting of Griff Evans Ranch in honor of Betty Hedlund. The Committee recommends approval of the terms of office for the Advisory Board, as presented. REPORTS. Pursuant to comments made by Trustee Hix, staff will investigate the possibility of a sign located at the conference center which would be used to identify conference center activities. There being no further business. Chairman Barker adjourned the meeting at 4:30 P.M. Ik I-" P.^% i: .“■* S' I s 2 5 1992 I ! r ■ :! hjl'cS OF TiVJ^'TcES /J A.. (O Vickie O'Connor, CMC, Town Clerk