HomeMy WebLinkAboutMINUTES Town Board Joint Study Session 2021-06-18RECORD OF PROCEEDINGS
Town of Estes Park,Larimer County,Colorado June 18,2021
Minutes of a Joint Study Session meeting of the ESTES PARK TOWN
BOARD,LARIMER COUNTY COMMISSION,AND VISIT ESTES PARK
(VEP)BOARD of the Town of Estes Park,Larimer County,Colorado.
Meeting held at Town Hall in the Board Room and Virtually in said Town of
Estes Park on the 18th day of June 2021.
Town Board:Mayor Koenig,Mayor Pro Tern Martchink,Trustees Bangs,
Cenac,MacAlpine,Youngland and Webermeier
County Commission:Chair Kefalas,Commissioners Shadduck-McNally and
Stephens
Visit Estes Park Board:Chairperson Gibson,Vice Chairperson Jurgens,Members
Blackhurst,Murphy,and Walker
Also Attending:Town Administrator Machalek,County Manager Hoffman,
County Assistant Manager Volker and VEP CEO Franker
and Deputy Town Clerk Beers
Absent:VEP Members Murphy and Walker.
CEO Franker was introduced and provided a presentation highlighting outcome
reporting and the 2021 Operating Plan Goal #3 —Promote Stakeholder and Community
Engagement.Chair Kefalas requested information on how the interviews for the VEP
CEO position involved public participation and requested more information related to
business community engagement regarding the services provided from VEP.CEO
Franker stated VEP has increased communication with stakeholders and the
community,hired a Director of Stakeholder Services and Sales,and recommend the
formation of committees to advise the VEP Board on advertising objectives.VEP staff
met with Destination Analyst,a business which reviews geographical data to capitalize
on digital marketing and trends.CEO Franker stated it has become an industry standard
to incorporate letters in the annual Operating Plan from the Mayor and County and
requested interest.Board and County Commissioner conversation ensued regarding
quarterly meetings,where both were in agreement to receive quarterly reports.It was
determined the 2022 Operating Plan would be reviewed in September 2021.
There being no further business,Mayor Koenig adjourned the meeting at 4:07 p.m.
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BurrVictoria Beers,Deputy Town Clerk