HomeMy WebLinkAboutPACKET Town Board Study Session 2015-07-14
Tuesday, July 14, 2015
TOWN BOARD 4:30 p.m. – 6:40 p.m.
STUDY SESSION Rooms 202/203
4:30 p.m. Trustee Comments & Questions.
1. Representation on the LMD Destination Leadership Team
2. Possible Change of Liaisons for LMD
3. Make Up of Audit Committee
4:45 p.m. Future Study Session Agenda Items.
(Board Discussion)
5:00 p.m. Dinner Served.
5:15 p.m. EVRPD Update on Community Center.
6:00 p.m. RFP for Downtown Neighborhood Plan.
(Director Chilcott)
6:40 p.m. Adjourn for Town Board Meeting.
“Informal discussion among Trustees concerning agenda items or other Town matters may occur before this
meeting at approximately 4:15 p.m.”
AGENDA
July 28, 2015
See Items for Consideration
August 11, 2015
Session on Zoning Basics
Update on the Town of Estes Park
Financial Policies
October 19, 2015
Final Avalanche Economic
Development Strategy Report
Items Approved – Unscheduled:
(Items are not in order of priority)
International Property Maintenance
Code (Dangerous Buildings Code) and
Adoption of New International Building
Code Draft Reviews
Discussion of Noise Ordinance
Fish Hatchery Property Discussion
Local Preference Purchasing Policy
Briefing on Storm Drainage and Flood
Management Issues and Management
Options
Update on Environmental Assessment
NEPA Process Draft Concerning the
Loop
Study Session Items for Board
Consideration:
2016 Budget Discussion – July 28th
Final Draft of NeoFiber Broadband
Strategy Report – July 28th
Special Study Session – Final
Avalanche Economic Development
Strategy Report – October 19th
Future Town Board Study Session Agenda Items
July 14, 2015
COMMUNITY DEVELOPMENT Memo
To: Honorable Mayor Pinkham
Board of Trustees
Town Administrator Lancaster
From: Alison Chilcott, Director
Philip Kleisler, Planner II
Date: July 14, 2015
RE: RFP for Downtown Neighborhood Plan
Objective:
Town Board review and input on the draft Downtown Plan Request for Proposals (RPF)
to determine if the Scope of Work and timeframe for Plan completion is acceptable. If
acceptable, the RRP will be advertised and proposals will be solicited. If not, revisions
will be made for further consideration.
Review advantages and disadvantages of included the Stanley Village and/or
Virginia/Big Horn Drive neighborhood in the plan. Obtain direction from the Board on
the plan boundary, or postpone decision on plan boundary to a later date and obtain
technical expertise of the selected consultant on the plan boundary.
Present Situation:
Planning Process and Plan Purpose
Neighborhood planning is the process whereby members of the community take part in
a visioning process to guide future growth and development in their neighborhood. In
addition to providing sound, community-informed guidance to a neighborhood’s growth,
neighborhood planning also plays a vital role in1:
• Further developing relationships among Town staff, neighborhood residents and
other stakeholders;
• Improving Town services in a neighborhood in concert with residents and other
stakeholders;
• Increasing the Town’s knowledge of neighborhood issues and opportunities; and
• Highlighting issues that cut across multiple focus areas and agencies to address
systematic barriers.
1 The items cited below are the general goals of the City of Madison’s Neighborhood Resource Teams. These
teams, comprised of City staff from multiple disciplines, play a vital role in coordinating and improving local
government services throughout their roughly 120 neighborhoods (many of which have neighborhood plans).
This Plan will create an overall vision for the commercial core of Estes Park, developed
by the community as a whole, for downtown development over the next 20 years.
Throughout the planning process business owners and residents will examine key
issues in the downtown such as:
• Economic competitiveness;
• Flood mitigation;
• Stormwater management;
• Environmental resiliency;,
• Commercial mix;
• Housing options;
• Redevelopment and building height;
• Transit and shuttles;
• Congestion;
• Parking;
• Pedestrian and bicycle connections;
• Public amenities;
• Infrastructure needs; and
• Zoning regulations.
The Plan will guide decisions about how the Town allocates resources in Downtown
Estes Park over the next 20 years. The Plan will provide specific strategies, through a
detailed action plan, to achieve the goals and vision created through this planning
process.
Timeline of Events
January 13, 2015 During a study session, the Board heard a presentation from
Community Development staff a grant opportunity for a Downtown
Neighborhood Plan.
January 20, 2015 The Estes Valley Planning Commission held a special study
session to discuss this grant opportunity. The Commission came to
a consensus to move forward with the grant submittal
January 27, 2015
During a regularly scheduled meeting, the Board received an
overview of the grant application process, general project scope
and public outreach. The Board voted unanimously to authorize
staff to submit the grant application for the Downtown
Neighborhood Plan.
January 30, 2015
The Town submits grant application for Downtown Neighborhood
Plan.
April 3, 2015
The Town is awarded $190,000 to fund the Downtown
Neighborhood Plan
June 23, 2015 The Board holds a brief discussion about the boundary of the
Downtown Plan, specifically if the multi-family area to the north or
Stanley Village should be included. The Board requests this
discussion be continued at a study session.
July 7, 2015
Town seeks public input on the draft Request for Proposals.
July 14, 2015
Town Board reviews the draft Request for Proposals.
TBD
Request for proposals released for bidding.
TBD
Consultant interviews with community stakeholder group.
TBD
Town Board selects consultant.
TBD
Citizen and Technical Advisory Committees form.
Public Outreach
Prior to the Planning Commission study session noted above, the Town published a
press release, created a project webpage (www.estes.org/downtownplan) and mailed
notice to approximately 880 affected property and business owners. Approximately a
dozen members of the public attended that study session.
A brief article on the Downtown Neighborhood Plan is included within this summer’s
Town Bugle mailing.
Staff reached out to numerous stakeholders requesting comments on the draft RFP.
Stakeholders included, but were not limited to:
• Association for Responsible
Development
• Board of Realtors
• Colorado Department of Local
Affairs
• Downtown business owners
• Estes Park Economic
Development Corporation
• Estes Park Sanitation District
• Estes Valley Planning
Commission
• Town Departments
• Upper Thompson Sanitation
District
• Visit Estes Park
Most comments received were supportive of the overall information conveyed in the
RPF. While there were varying and in some cases conflicting opinions, the key areas of
improvement identified included:
• The need to ensure background information was presented accurately and
concisely with equal "time" given to the all issues downtown.
• That the scope of work led one to believe that traffic improvements downtown
were a "done deal."
• That the public process and end product needed to be more clearly described.
Staff has revised the draft RFP to address these comments.
Proposal:
Town staff is providing the draft the RFP for review and comment to the Board prior to
posting for proposals. Staff has identified the following key issues in an attempt to help
guide Board discussion:
Should the area to the north of downtown, predominantly zoned Multi-family be
included in the Downtown Neighborhood Plan?
As currently written, the RFP requests that the consultant recommend whether this area
should be included within the Plan boundary and the reasons for that recommendation.
If it were to be included, the consultant would need to include how an analysis and
recommendations about this area would be included in the Plan, along with any
associated cost adjustments to include this area.
Staff offers the following comments for the Board to consider during this discussion:
• There are advantages and disadvantages to including this area within the Plan
boundary. Including this area will allow for the development of a clear vision for a
unique area of Town. However, including it would be straying from a strict focus
on the downtown core.
• Staff does not anticipate commercial zoning extending into this area. The area is
included in the Fall River Neighborhood of the Comprehensive Plan, which
recommends that the Town “provide zoning standards and districts that
encourage redevelopment of the area between downtown and the By-Pass. In
some cases, this area should redevelop as high-intensity housing- small lot
single family and high density multi-family.” This section of the Comprehensive
Plan also states that there is “potential for the downtown commercial district to
expand to the west”, which would likely not impact this area.
• There is no clear vision for this unique area. For example, should this area be
planned to promote workforce housing, vacation rentals or a mix of both? Should
existing connectivity to downtown be expanded through trails and updated
infrastructure? What is the appropriate density for this area and what are the
barriers to redevelopment? These are a few of the questions that could be
addressed if included in the Plan boundary.
Should Stanley Village be included in the Downtown Neighborhood Plan?
During the June 23, 2015 meeting, the Board briefly discussed including Stanley Village
into the Plan boundary. This area is currently included in the Downtown Neighborhood
of the Comprehensive Plan.
Staff offers the following comments for the Board to consider during this discussion:
• Similar to the note above, including this area would be straying from an approach
strictly focused on the downtown core.
• Should the Board opt to include this area in the project boundary, staff suggests
additional discussion about desired outcomes of including this area in the plan.
For example, with Stanley Village being generally built out, should there be a
lesser focus on redevelopment and greater attention on connectivity and
compatibility with the Commercial Downtown district? Stanley Village is currently
zoned CO Commercial Outlying, which significantly differs from the CD
Commercial Downtown district (e.g. setback, parking, Floor Area Ratio, etc.).
Is the timeline and general approach to the project acceptable?
Advantages:
• The concepts and objectives have been vetted through multiple agencies and
community stakeholders, as noted above.
Disadvantages:
• Physical Plan Boundary is not yet confirmed. However, staff has presented initial
language in the draft RFP for Board consideration.
• Care will need to be taken to distinguish this process from “downtown loop”
NEPA process.
Action Recommended:
N/A
Budget:
The plan is to be fully funded through a $190,000 State Energy and Mineral Assistance
Fund grant awarded by the Colorado Department of Local Affairs to prepare a
Downtown Plan.
If Town Board decides to include Stanley Village and/or the Virginia Drive/Big Horn
Drive neighborhoods in the plan, separate costs will be requested for these
components. If costs exceed the grant funding, staff will return to the Town Board and
request for a decision whether to scale back the scope of work or allocate Town funds
to the project.
The Downtown Plan will include an action plan for specific objectives and possible
funding sources. The Plan will aid in securing future during the implementation phase.
Level of Public Interest:
High.
Downtown business and property owners and other stakeholders such as Visit Estes
Park, the Economic Development Corporation, Estes Valley Partners for Commerce
Downtown Business Partners have reviewed the draft RFP and will continue to be
heavily engaged throughout the planning process.
Attachments:
1. Draft Request for Proposals
2. Possible area maps
Downtown Plan: Draft Scope of Work, Background and Key Issues
Page 1 of 13
SOLICITATION OVERVIEW
The Town of Estes Park, Colorado (the “Town”) is soliciting written Proposals from firms for Consulting
Services for a DOWNTOWN PLAN. This project will be financed with State Energy and Mineral Impact
Assistance Funds managed through the Colorado Department of Local Affairs. The Town received a grant
award of $190,000 to prepare the downtown plan. The proposal and resulting plan will need to be
coordinated with the Department of Local Affairs to ensure compliance with the terms of the grant.
SUMMARY OF OPPORTUNITY
Purpose
The purpose of this Solicitation is to establish a contract with a Third Party Contractor/Applicant
(“Consultant”) for the development of a Downtown Plan.
Expected Result
The Town of Estes Park seeks to acquire consultant services and expertize that best meet the Town of
Estes Park’s needs and offers the best value.
Award
Only one successful Consultant will be identified via this procurement and only one Contract will be
awarded.
PROJECT DESCRIPTION – SCOPE OF WORK REQUIRED
This Scope of Work is intended to be a general outline of the work and not an all‐inclusive description of
the professional and technical services that may be required to undertake the project.
General
Through a public planning process, a Downtown Plan will be developed that will:
Be a long‐range, conceptual plan that defines a vision of the downtown in 2035, describes what the
downtown will look like socially, economically and physically, and identifies a clear set of strategies
to achieve the 2035 vision.
Serve as a blueprint for future development and infrastructure improvements downtown.
Integrate hazard and climate change, land use (including housing), transportation, parking,
infrastructure, urban design, and economic competitiveness into a unified conceptual plan.
Be developed with extensive and regular communication with, and input from, the public and the
technical expertise of the consulting team and Town staff.
Become a portion of the Estes Valley Comprehensive Plan and will update and replace the existing
and outdated 1996 downtown subarea plan currently in the Comprehensive Plan.
This plan for the future is necessary for the community to:
Sustain a thriving economy;
Sustain and improve the high‐quality of life for residents;
Improve the capacity of the Town to remain a competitive guest destination;
Downtown Plan: Draft Scope of Work, Background and Key Issues
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Quickly recover from catastrophic events whether natural or economic.
Process
At a minimum the public planning process and final plan shall include the following:
Identification of the Plan Boundary
The plan will cover the downtown core, entry nodes to downtown such as Piccadilly Square, and may also
include:
The residential area zoned R‐M, Multi‐Family Residential north of the commercial core of downtown;
and/or
Stanley Village Shopping Center.
The proposal should recommend:
Whether the RM zone and the Stanley Village Shopping Center should be included in the downtown
plan
Reasons for that recommendation; and
If included, how those areas should be considered in the downtown planning process.
A location map showing the preliminary boundary of the possible Downtown Plan area is attached as
Attachment A.
Public Outreach and Engagement
The process of developing the Downtown Plan is as important as the document that is produced. The
Town of Estes Park desires a plan that is developed with public and stakeholder input.
Public outreach and engagement will reach all sectors of the community, including downtown property
and business owners, downtown workers, residents and minority communities.
The Public Engagement Strategy will include, but not be limited to:
1. A kick‐off meeting to explain the Downtown Plan process and invite participation in the process.
2. Include tools to engage community interest and input.
3. Public meetings and workshops, online participation, meetings with a Town appointed Ad Hoc
Task Force Opportunities for all sectors of the community to be involved in and comment on the
Downtown Plan.
4. Methods for regular communication about the project, maintaining contact lists and tracking
public comments and responses to comments.
5. The public process will follow the Town Protocol working with the Town Public Information Officer.
6. Continually engage and work with Town staff, stakeholders, decision‐makers, citizens and
government agencies.
7. Organize, facilitate, and participate in meetings with the Downtown Plan Ad Hoc Task Force (to
be appointed by Town Board), a Technical Advisory Committee (TAC), Planning Commission and
Town Board as well as Community Development Department and Public Works staff.
8. Provide presentations on the Downtown Plan for input from stakeholders, including but not
limited to, Visit Estes Park, the Estes Park Economic Development Corporation, Estes Park
Downtown Plan: Draft Scope of Work, Background and Key Issues
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Housing Authority, Estes Valley Watershed Coalition, and Estes Valley Partners for Commerce
Downtown Business Partners.
9. Coordinate and incorporate technical data from ongoing related planning efforts into the
downtown plan.
Downtown Plan Contents
A Downtown Plan will be provided to the Town of Estes Park for its use and shall include the following
elements:
Vision
Existing Conditions and Key Issues
o Market and Housing Analysis
Economic Competiveness
Resiliency to Natural Hazards and Climate Change
Land Use Alternatives
Public Amenities
Downtown Character/Design
Transportation (Pedestrian, Transit, Vehicular)
Infrastructure
Implementation and Monitoring
Public Outreach Engagement
Order is not intended to convey that one element is a higher priority than another. All elements will be
integrated into a unified, multi‐objective plan.
Each element is anticipated to include an:
Introduction
Analysis of facts
Key issues
Vision
Policies
Goals
Objectives
Action/Implementation Steps
Illustrative designs, photos, images, and maps
Vision
A vision for Downtown Estes Park will be created that integrates all elements of downtown.
Existing Conditions and Key Issues
Inventory of existing conditions will be limited given that the Town has numerous studies and plans
that inventory existing conditions. To the maximum extent feasible, the consultant shall re‐use the
information in these studies and plans to compile an inventory existing conditions.
Regulatory Analysis
An analysis of existing Town regulations will be prepared to identify regulatory barriers to private
development in downtown and changes necessary to achieve the vision for downtown developed
Downtown Plan: Draft Scope of Work, Background and Key Issues
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through this planning process. This review will recommend zoning code changes that will remove
regulatory barriers and guide both private and public sector improvements to support downtown goals.
Mapping
A series of downtown plan maps will be prepared to support downtown plan and how elements are
integrated in a unified multi‐objective plan. Maps will be prepared used existing Town GIS layers to the
maximum extent feasible.
Market Analysis
A market analysis specific to downtown will be prepared that addresses current market conditions,
challenges in renewal or re‐positioning of existing land uses, issues with the commercial building stock
and potential for land assembly, public infrastructure needs and funding, and identify a market position
and market area for the downtown, and identify opportunities for commercial development downtown.
Housing Analysis
The housing analysis will address housing conditions in the downtown plan area including availability of
work force housing, with special attention will paid to the opportunity to encourage 2nd story work force
housing.
Housing affordability, condition and type of existing housing stock and opportunities, constraints for new
housing in the downtown and an analysis of existing and anticipated demand for downtown housing will
be completed. The analysis will complement, not replicate, the Housing Needs Study currently being
developed by the Estes Park Housing Authority.
The roles, both public and private sector, and implementation steps needed to increase the supply of
housing in the downtown is to be identified.
Economic Competitiveness
Recommendations for economic competitiveness will be identified. Such strategies will be informed by
best practices across a broad range of resort communities and in concert with local stakeholders such as
the Estes Park Economic Development Corporation.
Resiliency to Natural Hazards and Climate Change Element
Recommendations for flood mitigation specific to enhancing the downtown attractiveness, public spaces,
business growth and housing options will be identified.
Mitigation techniques such as, but not limited to, managing flood water flows on Elkhorn Ave or selective
channel widening with riverwalk improvements are to be evaluated.
Illustrative designs for recommended flood mitigation techniques will be included. Optimal flood
mitigation solutions will be identified.
Land Use Alternatives
Three (3) illustrated alternative land uses plans for downtown will be developed. Some examples of
topics include opportunities for development, areas for infill development, changes in building height and
floor area ratio, options for housing (attainable, workforce, and market), pedestrian and bicycle flow
through downtown, connectivity to downtown, transit and shuttle stops and hubs, parking, opportunities
Downtown Plan: Draft Scope of Work, Background and Key Issues
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for infrastructure improvements and public spaces and amenities for downtown will be depicted in each
scenario.
Public Amenities
Concepts for expanding and improving the riverwalk, creating a sense of discovery in the pedestrian
experience and directional signage, including opportunity for history and points of interest walking tours
through signage or art are to be included.
An assessment of public amenities downtown will be developed, such as public restrooms, seating and
rest areas, parks, art, cultural and gathering places.
Include recommendations for enhancement of existing amenities, key new public features to be
developed, improvements to informational signage including information advertising public events, free
public Wi‐Fi, how to improve connections between public spaces and utilize natural features, such as Fall
River, as public amenities.
Concepts for introducing interactive public amenities, such as a kayak course along Fall River, interactive
water fountains, interactive art, or recreational features such as climbing boulders are to be explored.
Downtown Character/Design
Create a vision for the character, form, and activities that defines the downtown as a unique destination
and downtown area for guests and residents.
A character study detailing building and public space attributes will be prepared. Key architectural
features, building design and public space amenities that are important to maintaining the unique
character of downtown will be developed.
Concepts for key opportunity sites will be developed.
Form base code and/or urban design guidelines for new and infill development may be considered along
with design themes that will unify public infrastructure improvements, such as materials, color, features
and style.
Transportation (Pedestrian, Transit, Vehicular)
This element will identify and recommend:
Congestion management techniques to address traffic flow in downtown and access to and from
RMNP.
Evaluate the relationship of vehicular, bicycle, transit, shuttle systems, tour bus operations, tourist
rides (i.e., horse carriage rides) and emergency vehicle access in downtown.
Methods to incorporate alternative modes of transportation into downtown (e.g. bicycles and
associated bicycle routes, pedestrians and pedestrian routes, transit and shuttle stops).
Identify ways to reduce conflicts between alternative modes of transportation (e.g. vehicular and
pedestrian conflicts.
Recommendations for vehicular directional signage in keeping with the downtown character and Visit
Estes Park Branding.
Downtown Plan: Draft Scope of Work, Background and Key Issues
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Parking
Recommendations for parking regulations and management of public parking are to be included, and
downtown employee parking are to be included as is connectivity of parking to downtown destinations
and relationship to shuttle and transit systems.
Streetscape
The plan will recommend strategic streetscape options, recognizing that streets are places where people
engage in various activities, including but not limited to motor vehicle travel. Visual elements of a street,
including the road, adjoining buildings, sidewalks, street furniture, trees, and interactive amenities all
combine to form the downtown character. Consideration will also be given to creating characteristics
that visibly distinguish residential streets from the downtown corridor via decorative medians, landscape
or circular planters to uniquely signify the neighborhood entry.
Pedestrian Way Finding and Connectivity
Identify key pedestrian connections including connectivity to parking, downtown destinations, nearby
trails, and adjacent neighborhoods. Evaluate riverwalk and alley “makeover” projects to enhance
pedestrian connectivity. Identify necessary way finding improvements, including but not limited to
signage improvements.
Infrastructure
Identify public infrastructure improvements (e.g., water, sewer, and communication system
improvements) necessary to support infill development and business growth in the downtown.
Implementation and Monitoring
The downtown plan will include an implementation and monitoring element. This will include:
Recommend priority projects
Timeframes for implementation.
Coordination of public and private sector improvements.
Identify the entity responsible for implementation.
Provide generalized cost estimates
Potential funding mechanisms and sources.
And a regularly process for evaluating plan implementation progress.
Public Outreach and Engagement
Include a summary of the public outreach and engagement process, summary of public comment and
explanation of how the comment was incorporated.
Downtown Plan: Draft Scope of Work, Background and Key Issues
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BACKGROUND AND KEY ISSUES
The Estes Valley is home to about 8,600 residents per the 2010 Census. Estes Park is a classic Colorado
mountain resort community adjacent to Rocky Mountain National Park (RMNP), the fifth most visited
national park in the county, with approximately 3.4 million annual visitors.
The Town, in particular downtown, serves as the economic hub of this unique mountain area. The Town’s
economy is fueled by guests visiting Rocky Mountain National Park, the vast majority of who also visit
Estes Park. In addition, downtown Estes Park’s unique mountain setting, wildlife, and growing arts and
culture scene makes it a popular destination in its own right.
Location Map
Downtown Plan: Draft Scope of Work, Background and Key Issues
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Town officials, business owners and residents recognize that Downtown Estes Park is at a critical juncture
with many pressing issues requiring action converging at the same time. All of which are important issues
behind the desire to prepare a Downtown Plan. These include, but are not limited to:
Increased awareness of flood risk
Increased awareness of climate change
Ongoing traffic congestion and parking issues
Shifting lifestyle values
Changing demographics
Changing guest demands and increasing competition for guest dollars
All of these issues have an impact on the unique character, vitality and economic competitiveness of
downtown Estes Park. Downtown has an eclectic mountain atmosphere that reflects its historic
development pattern. The attributes that make downtown special to locals and unique to guests may be
in jeopardy as new outside economic pressures draw revenues, workers and private investment away
from Estes Park.
Vision for the Future
Many residents and business owners have expressed concern that there is not a comprehensive vision for
downtown. No one document integrates all the policies, goals, programs and projects that affect
downtown Estes Park. A clearly articulated vision for downtown is needed along with implementation
actions for downtown to achieve the vision.
The now almost twenty‐year old Estes Valley Comprehensive Plan is an adopted guiding document
developed through a public process that establishes a vision and goals for downtown. However, the
vision, goals, and policies need to be revisited and updated through this downtown planning effort
given the issues currently facing downtown.
The comprehensive plan contains several vision/policy statements related to downtown:
Serve as a key economic engine for the Town of Estes Park and the Valley.
Maintain the downtown’s function as the Estes Valley’s focal point of guest shopping and
entertainment activity.
Develop as an exciting, mixed‐use, urban core with open space along the rivers and an intimate
pedestrian scale.
Develop in ways that integrate and even enhance the qualities of the streams, rivers, topography
and other natural assets of the area.
Have a predominance of compact and pedestrian‐scale retail, service and office uses.
Provide a wide variety and relatively high intensity of retail and commercial services for both
residents and visitors.
Provide alternative housing choices for the Valley’s workforce, especially employee housing and
housing mixed with commercial or retail uses.
Economic Competiveness
Several factors undermine the Town’s future ability to remain competitive and economically vibrant
Downtown Plan: Draft Scope of Work, Background and Key Issues
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destination. These include, but are not limited to:
High risk of recurrent flood damage;
Increased cost to businesses of purchasing flood insurance if flood risk is not mitigated and
properties are placed in FEMA regulatory Special Flood Hazard Areas;
Increasing traffic congestion downtown;
Insufficient downtown parking to accommodate peak visitation;
Inadequate directional signage for vehicles;
Limited way finding for pedestrians;
Insufficient and outdated public infrastructure;
Aging infrastructure;
An aging building stock;
Broadband opportunities; and
Destination products are not evolving as quickly to keep up with the market.
Destination products and attractions that successfully draw guests to mountain towns are quickly
evolving. The products and services in Estes Park must compete with other mountain destinations, which
are aggressively making investments in infrastructure to attract guests away from Estes Park on a year‐
round basis.
The character of downtown is an important asset that needs to be integrated with the Visit Estes Park
marketing strategy for the Estes Valley. The current marketing strategy and vision for the Estes Valley is
deeply compromised due to the current constraints of downtown detailed within this report.
Hazard Mitigation and Climate Change
Flood Risk
Mountain communities, such as Estes Park, live side‐by‐side with nature. Downtown Estes Park is a
located at the confluence of Fall and Big Thompson Rivers. The confluence of Black Canyon Creek with
the Big Thompson River also occurs downtown, approximately 1,500 feet downstream from the Fall
River/Big Thompson River confluence.
Estimated/Draft Floodplain Map Based on Best Available Data
Downtown Plan: Draft Scope of Work, Background and Key Issues
Page 10 of 13
Floods are a part of the environmental history of Estes Park. The impacts of climate change may result in
intense and frequent storm events, increased winter precipitation, and increased spring temperatures
resulting in rapid snowmelt, and ultimately a faster spring runoff causing additional flooding.
Downtown is intensively developed close to these rivers with approximately half the buildings in the
commercial downtown corridor located less than fifty feet from the river channel and many
approximately fifteen ‐ twenty feet from the river banks. This development pattern, combined with highly
constrained river channels and undersized bridges, puts downtown at a high risk for future flooding and
associated repetitive property damages and losses.
Flood models show flood waters being conveyed on Elkhorn Avenue, the main street through the heart
of downtown. Loss of road access creates increased emergency response times, creating safety and
welfare issues for residents and guests in the surrounding area.
Town Hall, a critical facility, which houses 911 emergency dispatch, police, and internet, phone and cell
services to the Estes Valley and outlying areas, is located downtown and is at risk of flooding that could
result in loss damage to Town Hall and loss of critical services during a time of greatest need.
The 2013 flood caused significant economic damage to the Town, the region and state. While Fish Creek
experienced closer to a 500 year (0.2% annual event), the Big Thompson River was estimated to be
approximately a 40‐year event and Fall River was estimated to be approximately a 50‐year event (2%
annual event). The inability of the river channel and bridges in the downtown area to convey even these
floodwaters resulted in widespread flooding throughout the downtown corridor. Downtown businesses
sustained significant property damage and economic losses. Based on Town analysis, the estimated loss
of income for downtown businesses post‐flood in September through December 2013 is $7 million.
Structure and content damages are estimated at $3.2 million.
DRAFT
Based on Best
Available Data
Downtown Plan: Draft Scope of Work, Background and Key Issues
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Post‐flood analysis, which so far has not accounted for impacts of climate change, has revealed that
downtown is expected to flood with more frequency and severity than previously predicted. Initial
estimates for the cost of improvements needed to mitigate flood risk and avoid the vast majority of
downtown being placed in a FEMA Special Flood Hazard Area are roughly estimated at $20 million.
Hazard mitigation improvements that protect business and infrastructure investments, protect water
quality, increase economic diversity and provide interaction with the natural environment, are central to
keeping Estes Park an attractive and economically successful mountain community.
Fire
Many of the commercial buildings in the downtown were constructed in the 1950s and do not meet
current building and fire codes, and some are not handicapped accessible. The threat of widespread
fire damage is a concern in downtown because of this. The Park Theater Mall fire in 2009 could have
spread and caused significant fire damage if wind and environmental conditions had been different.
Many commercial buildings downtown pre‐date current building and fire codes. Modernizing the
commercial building infrastructure in the downtown is important for fire risk management.
Transportation
Transit
There is no year‐round public transit system at this time. The Town does offer free shuttle service
primarily during the peak summer season, a twelve week period from late‐June to mid‐September each
year, with additional services for special events. Current and projected transit needs for downtown will
critical, particularly given the seasonal traffic congestion, shortage of parking, and goal to increase in
attainable housing downtown over the coming years.
Vehicular Traffic and Parking
With primary access to the Town and its neighbor RMNP being by vehicle; traffic circulation, congestion,
and parking are concerns to residents, guests and business owners alike. Traffic and traffic delays have
increased as visitation to Estes Park and Rocky Mountain National Park has burgeoned making this a key
issue.
The Town of Estes Park was awarded $17.2 in state and federal funding to improve access through
downtown Estes Park to RMNP. A NEPA Environmental Assessment is currently underway and includes
evaluating the impact of design options. Moving traffic through downtown is an extremely high profile
issue with strong public opinion. A decision on the selected alternative will be documented in the
decision document in the Fall/Winter of 2015/2016. Alternatives include, but are not limited to a one‐
way couplet or returning the awarded funding. The downtown plan project will be informed by decisions
regarding this project. However, the downtown plan is a separate project and will not be used to inform
decisions about the awarded funds.
A key issue is how and where to move people through the Town of Estes Park to and from RMNP.
Parking downtown is frequently at capacity in the summer months, creating additional traffic delays as
guests search for parking in the heart of downtown. The Town is in the process of development a parking
structure south of the Visitors Center. While this will alleviate some of the parking issues downtown,
additional parking improvements are needed.
Pedestrian Flow
Lack of way finding signage directing guests to nearby amenities, including those along the rivers such as
the riverwalk, diminishes the “village” or “old town” experience of guests and residents alike.
Downtown Plan: Draft Scope of Work, Background and Key Issues
Page 12 of 13
Public Amenities/Placemaking
The Town does not have a conceptual plan that coordinates public space downtown, how that space is
used and managed or what amenities are needed.
While there is great opportunity to create wonderful pedestrian experiences along the rivers, the
combination of flooding, storm water control and historic development patterns make it difficult for
downtown to take full advantage of the river amenities.
In order for people to linger downtown there needs to be convenient and appealing public amenities,
such as benches and seating, scenic rest areas, parks, interactive art and music, cultural centers, public
restrooms etc. Current public spaces and amenities may no longer be appealing or work as gathering
spots.
Estes Park Urban Renewal Authority (EPURA), which was dissolved in 2009, served as the catalyst to
transform downtown following the Lawn Lake Flood of 1982. EPURA developed, implemented, and
financed placemaking and public amenity improvements. Public amenity/placemaking improvements
downtown are now primarily the responsibility of the Town. The Town has made bench, public art, and
park improvements since EPURA was dissolved; however, the guiding visions for these improvements is
lacking and funding mechanisms are more limited.
Public Infrastructure
The population of Larimer County has more than doubled, and annual visitation to RMNP has increased
by over 500,000 visitors in the past 25 to 30 years. The number of guests visiting Estes Park throughout
the year has also increased significantly.
As population and visitation increase, more demands are placed on downtown Estes Park’s
infrastructure. This infrastructure is aging and is comprised of, in some cases, clay sewer mains that may
be undersized and insufficient to accommodate business growth in downtown as are water mains serving
those businesses. The undersized water mains also compromise the ability to fight fires downtown.
Aging infrastructure is a barrier to development downtown.
Land Use and Housing Choices
The downtown core is zoned CD, Downtown Commercial, which promotes downtown as the main focal
point of guest shopping, dining and entertainment activity for the Estes Valley. It is intended to
encourage predominance of compact and pedestrian‐scale retail, service and office uses in the
downtown core. Residential uses, especially employee housing are encouraged to provide alternative
housing choices for the workforce.
The post office is considering moving out of its downtown location. If this occurs, future use of this land is
a key issue. There are also significant opportunities for redevelopment downtown and development of
underutilized public and private land.
However, downtown zoning regulations have not been re‐examined since adoption in 2000 to assess if
they are achieving the goals for downtown. Almost no workforce housing has been developed during this
time period. The height and floor area ratio (FAR) requirements in this zone district may be constraining
redevelopment. These zoning constraints also impact the ability to provide housing choices in the
Downtown Plan: Draft Scope of Work, Background and Key Issues
Page 13 of 13
downtown for workers and residents alike. Lack of attainable and workforce housing negatively affects
the ability of businesses to grow and offer services to residents and guests.
Demographics are changing. There is a continual increase in the retired population and the housing
preferences of retired baby boomers and the workforce millennials differ greatly. The Estes Park
Economic Development Corporation preliminary market assessment identifies both affordable housing
and an aging and more temporary population as critical concerns for the area.
Elkhorn Lodge
StanleyVillageShoppingCenter
TheKnoll
Visitor Center
Town Hall &Library
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[0 ½¼Miles
Commercial Outlying (CO)Commercial Downtown (CD)Commercial Heavy (CH)Office (O)
Commercial
Multi-Family ResidentalTwo Family: 27,000 sqft min. (R-2)Multi-Family: 3-8 du/acre (RM)
Residential: 1/4 acre min. (R)Residential: 5000 sqft min. (R-1)
Single Family ResidentalRural Estate: 10 acre min. (RE-1)Rural Estate: 2 1/2 acre min. (RE)Estate: 1 acre min. (E-1)Estate: 1/2 acre min. (E)
Accomodations
IndustrialRestricted Industrial (I-1)
Accomodations (A)Accomodations (A-1)
Downtown Plan: Excludes Multi-Family Area North of Downtown
Elkhorn Lodge
StanleyVillageShoppingCenter
TheKnoll
Visitor Center
Town Hall &LibraryFall RiverBig T h o m p s o n R iverBlackCanyonCreek
BigThompsonRiverFallRiver
Bi gThompsonRiver
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[0 ½¼Miles
Commercial Outlying (CO)Commercial Downtown (CD)Commercial Heavy (CH)Office (O)
Commercial
Multi-Family ResidentalTwo Family: 27,000 sqft min. (R-2)Multi-Family: 3-8 du/acre (RM)
Residential: 1/4 acre min. (R)Residential: 5000 sqft min. (R-1)
Single Family ResidentalRural Estate: 10 acre min. (RE-1)Rural Estate: 2 1/2 acre min. (RE)Estate: 1 acre min. (E-1)Estate: 1/2 acre min. (E)
Accomodations
IndustrialRestricted Industrial (I-1)
ROCKY MOUNTAINNATIONAL PARK
Accomodations (A)Accomodations (A-1)
Downtown Plan: Possible Plan Boundary
Multi-Family Residential Area
North of Downtown
RFP Attachment A
Elkhorn Lodge
Stanley VillageShoppingCenter
TheKnoll
Visitor Center
Town Hall &Library
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M O R A I N E AVE
[0 ½¼Miles
Commercial Outlying (CO)Commercial Downtown (CD)Commercial Heavy (CH)Office (O)
Commercial
Multi-Family ResidentalTwo Family: 27,000 sqft min. (R-2)Multi-Family: 3-8 du/acre (RM)
Residential: 1/4 acre min. (R)Residential: 5000 sqft min. (R-1)
Single Family ResidentalRural Estate: 10 acre min. (RE-1)Rural Estate: 2 1/2 acre min. (RE)Estate: 1 acre min. (E-1)Estate: 1/2 acre min. (E)
Accomodations
IndustrialRestricted Industrial (I-1)
Accomodations (A)Accomodations (A-1)
Downtown Neighborhood Plan
*Includes Stanley Village