HomeMy WebLinkAboutPACKET Community Development Community Services 2016-10-27Thursday, October 27, 2016
Community Development & 8:00 a.m.
Community Services Committee Town Hall Board Room
1.PUBLIC COMMENT
2.CULTURAL SERVICES
a)RECOMMENDATIONS TO THE TOWN BOARD
i.None.
b)REPORTS
i.Museum Report.Fortini
1.Quarterly Report.
2. Collections and Research Facility Presentation.
3. New Museum Logo Presentation.
ii.Centennial Celebration Verbal Update.Johnson/Benes
iii.Verbal Updates and Committee Questions.
3.COMMUNITY SERVICES
a)RECOMMENDATIONS TO THE TOWN BOARD
i. None.
b)REPORTS
i. Shuttle Update.Wells
ii. Visitor Center Update.Salerno
iii. Events Report. Johnson/Benes
iv. Sales Report.Lynch
v. Verbal Updates and Committee Questions.
4.COMMUNITY DEVELOPMENT
a)RECOMMENDATIONS TO THE TOWN BOARD
i.The Harmony Foundation, Inc. Fee Waiver Request.Gonzalez
b)REPORTS
i.Verbal Updates and Committee Questions.
5.ADJOURN
AGENDA
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Cultural Services Memo
To:Community Development/Community Services Committee
Town Administrator Lancaster
From:Derek Fortini, Museum Director
Date:October 27, 2016
RE:Museum Quarterly Report
Background:
Attendance Highlights
Attendance to the Historic Fall River Hydroplant was increased by hosting four
"Mr. Stanley at the Hydroplant" programs in 2016. The July 10 program attracted
71 participants. Some of the expenses for hosting this series were offset by a
Rotary Club of Estes Park Foundation Community Grant.
The Museum partnered with local cultural and science-based learning
organizations to host the "Whole Child Camp" which offered area youth with
exposure to different learning environments. The Museum facilitated camp for
two groups in June and August. As a result, 34 children from Estes Park had
fun, were exposure to the Museum, and learned about local history through
games and activities.
The Historic Home Tour, which has been on hiatus since 2013 and is usually
hosted by the Estes Park Museum Friends & Foundation, Inc., was revived by
Museum staff in 2016. It was a success with a sold-out participation of 60
partakers (earning a $2,000 profit) and encouraged seven new Museum
memberships. It will be pursued again in 2017.
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Collection Highlights
Deaccessioning (ethically transferring or disposing of artifacts that no longer
meet the Museum mission)
337 items have been removed from the permanent collection this year,
with a remainder of roughly 3,200 more proposed deaccessions
The Museum has completed the transfer of artifacts (and supplies) from the
Estes Valley Library District. Transferred materials included:
Postcard cabinet and other shelving units to house the collection
Postcard collection
Oral history collection (audiocassettes and transcripts) as well as various
VHS tapes
Vertical files (Biographical and subject based)
Archival collections on Service clubs in town (League of Women Voters,
Women’s Club, Lions Club, Sunshine Rotary, etc.)
Bound newspaper collection, including duplicate set that will be in storage
until the Museum and Library can digitize this resource
Photographs
Reference books
Shelving (with the newspaper collection) and a cabinet donated by the Library.
Some donation highlights for the third quarter include:
A set of letters dated to the early 1920s between Dwight S. McDaniel and
his wife. McDaniel was an early ranger with Rocky Mountain National
Park
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Photographs and letters related to the Rocky Mountain Transportation
Company
Two Lyman Byxbe prints
Donation of etchings by local artist Lyman Byxbe.
Letters to and from Dwight McDaniels.
PastPerfect (Museum Database) Online:
There has been continued work with volunteers on refining the metadata
attached to the online catalog so as to yield better, more precis e search
results
In the third quarter, a total of 787 searches have been conducted on the
online catalog
Exhibits
Ongoing Temporary Exhibit
Drawn to Black Canyon: The Beauty and History of MacGregor Ranch opened
on April 8 and will be on display through October 30, 2016. This is a
collaboration with MacGregor Ranch exploring art inspired by the rugged and
enchanting environment of the Ranch, while interpreted through the inspirational
history of this local landmark.
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Upcoming Programs
October 29 from 3:00 – 4:00 p.m. – The Story of Culturally Modified Trees in
Rocky Mountain National Park: Can you imagine being so hungry you would eat
the bark off of a tree? Presented by Archeologist Marilyn Martorano.
November 7 from 1:30 - 2:30 p.m. - Meet Me @ The Museum with the Curator of
Collections
December 1, 2, and 3 from 10:30 – 11:15 a.m. – Train Storytime (a collaboration
with the Estes Valley Library celebrating the 40th anniversary of the Estes Valley
Model Railroaders Club).
December 5 from 1:30 - 2:30 p.m. - Meet Me @ The Museum with the Curator of
Education
January 12 from 2:00 – 4:00 p.m. – Searching the Estes Park Museum Collection
Online (workshop at the Estes Valley Library)
Other Highlights:
Centennial Planning Committee:
The word is spreading about the Town Centennial! The Centennial Planning
Committee is comprised of volunteers including Estes Park Historian Laureate
Dr. Jim Pickering and Town of Estes Park and Visit Estes Park staff. The work is
coordinated by Alicia Rochambeau, Curator of Education at the Estes Park
Museum. Considerable effort was made by the planning committee during the
spring and summer months of 2016 to create applications for the use of the
Centennial Logo which was professionally designed and sponsored by Visit
Estes Park. Applications are now available for use of the logo on merchandise,
advertising, and promotion of events that are officially recognized as Centennial
Events and Activities. Approved products range from ornaments, glasses,
posters, magnets, and handicrafts.
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It was evident through a public survey, listening session, and research on other
community centennial events, that making a gift of some kind for future Estes
Park residents and guests was a cornerstone of anniversary planning. Re-
naming the Knoll-Willows Open Space to "Centennial Open Space at the Knoll-
Willows" was chosen as the focus of the Legacy Project. All proceeds from sales
of the Logo and collection of donations will finance enhancements to the Knoll -
Willows property.
Through collaboration and communication with the Estes Valley Land Trust, the
Town Parks Department, and the Museum, a prioritized list was made to reflect
the most pertinent improvements that are within the 2003 Knoll-Willows Open
Space Masterplan and are achievable goals for the committee to meet.
The Committee is conducting public outreach through printed media, social
media, and public presentations. A website, EstesPark100.com, is live and is the
place to find Logo use applications, events, and other interesting features, such
as a history section composed by Dr. Pickering and historical photographs from
the Museum collection.
Town departments are busy making preparations for the Centennial: The Special
Events Division is at work planning the Kick-Off event which will be the theme of
Winter Festival January 14-15, 2017. A community-centered event is being
organized in concert with the April Mountain Festival, and all other Town
Signature Events will have the Centennial theme worked into them. In addition to
those big events, programs and classes will highlight the Centennial at the
Museum throughout 2017. The Administrative Services Department is selecting
a few items for Town Staff to wear/display throughout the year and temporary
decals with the Centennial Logo are being ordered to put on the most visible
vehicles in the fleet.
At this time, processing Logo and event applications, publicity, and fundraising
for the Legacy Project are the current priorities of the Planning Committee.
Outreach completed by staff:
The Curator of Education presented on the history of skiing in Estes Park
at the Baldpate Inn “Summer Enchanted Series” on September 21, 2016 .
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The Curator of Education presented on behalf of the Centennial Planning
Committee to the Estes Valley Partners for Commerce on September 20,
2016.
The Curator of Collections skyped with a museum studies class at CSU to
talk about what it is like to work in a small local history museum on
October 4, 2016.
In October, Rocky Mountain PBS premiered two films, one focused on the
Stanley Hotel and the other on the Big Thompson Flood of 1976. The
Curator of Collections worked closely with them providing a number of
historic images for their project.
The Museum Director presented a program about the general history of
Estes Park to the Summer Residents Association on July 11, 2016.
The Museum Director assisted Parks Maintenance Supervisor Brian Berg
on a Conservation Tour of the Knoll-Willows Open Space for an open
space conference hosted by Larimer County on September 13, 2016.
The Museum Director lead the public kick-off fundraising event for the new
Collections and Research Facility on September 18, 2016 at the Stanley
Concert Hall. There was a brief presentation by History Laureate Dr. Jim
Pickering, an auction by auctioneer O.J. Pratt from Pacific Auction House
in Longmont, a short violin concert by Director of the Estes Park Mountain
Music Makers Dennis Neff (performance of original F. O. Stanley
compositions on an F. O. Stanley Violin), and a presentation of the new
Facility by the Museum Director. The event was attended by nearly 100
people and raised roughly $60,000.
Professional Development completed by staff:
Curator of Collections: “Management 101: Getting a Grip on Collections
Management” four-part webinar through Connecting to Collections Care
Community.
Curator of Education attended “Museum Membership: How to Build, Grow,
and Maintain Your Program” hosted by the Association of Northern Front
Range Museums in Louisville on September 19, 2016. The information
will be shared with the Estes Park Museum Friends & Foundation, Inc. as
they continue to develop their membership program.
Presenting the new Museum Logo:
For some time now, the Museum has sought a way to create a unique identity for
itself in order to become more easily identifiable and enhance branding efforts.
The use of the Town logo is limiting in that many people do not associate the
Museum with the Town and that it does not engage the sought-after audience of
the Museum in indicating anything about local history. Museum staff has often
heard the question of “What type of museum is this?” from visitors, not knowing if
our organization is natural history or local history or something entirely different.
As the Museum plans to embark on more aggressive marketing in the near
future, the first step was to hire a professional designer to come up with a brand
story, logo, and tagline. That step (which took several months) has been
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completed with Amy Lane, Branding Principal, Basis Architecture and Branding.
Museum staff worked with Assistant Town Administrator Travis Machalek and
Public Information Officer Kate Rusch, along with gaining feedback from a
number of Museum volunteers and Estes Park Museum Friends & Foundation,
Inc. Board members to develop a brand story, logo standards, and tagline.
Administration has approved the use of the following logo in all three versions
(note: the Town logo will continue to be used in conjunction with the Museum
logo on all official documents and signage).
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Estes Park Museum
Collections and
Research Facility
Museum Director Derek Fortini
How did we get here?
•Museum Formed in 1962
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How did we get here?
•Museum Formed in 1962
•First Building in 1964
How did we get here?
•Museum Formed in 1962
•First Building in 1964
•Town Department in 1992
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How did we get here?
•Museum Formed in 1962
•First Building in 1964
•Town Department in 1992
–Moved into off‐site warehouse
Issues…
1. Climate control (light,
temperature, humidity)
2. Pest Management
3. Access
4. Growth on‐site
5. Research Area
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Benefits
1. Purpose Built
2. Provide Proper Protection
from Theft, Fire, and Pests
3. Ample Space for Growth
4. Area to Conduct Research
5. Lead towards Accreditation
1. Credibility and Accountability
2. Clearer Sense of Purpose
3. Leverage and Support
4. Sustainability and a Stronger
Institution
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A Quick Tour…
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To: Community Development/Community Services Committee
Town Administrator Lancaster, Asst. Town Admin. Machalek
From: Brian Wells, Shuttle Coordinator
Date: October 27, 2016
RE: 2016 Estes Park FREE Shuttles Update
Current shuttle information is always available at: estes.org/shuttles
Update:
2016 Shuttle Ridership Update:
Two Events Remaining
Community Services Memo
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Note: July 4th shows about a 3,000 passenger increase over the normal daily average.
2016 Summer Ridership
Daily (regular) operation of the
Elkhorn Express trolley boosted
ridership! The Brown & Red Routes
had record growth again.
The Gold Route trolley was out of
service for 53 of the 79 days of
service in 2015 due to engine failure.
The engine was replaced fall of 2015.
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2016 summer service
2016 summer service
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Ridership History (summer plus special events)
Additional Ridership Comparisons:
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With the cancellation of service for Santa’s Workshop and Tinsel Tavern Tour,
we reallocated the money to test using two trolleys on the Gold Route. This was
particularly helpful in negotiating the traffic approaching the EVFPD boot-block at
Bond Park.
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Remaining 2016 Service Schedule:
The free trolley special service days include:
Saturday November 5 Fall Back Beer Festival
Friday November 25 Catch-the-Glow Parade
2016 Dollars per Rider:
Two events remaining
2017 Revenue Opportunities
Sponsor opportunities in 2017 include a larger size format for the annual shuttle
schedule & map with display recognition spaces as well as signage space inside the
shuttles. Full details to be announced soon (www.estes.org/sponsorshuttles)
Thank you for the revision of the sign code to allow for exterior sponsor recognition
on the Town’s trolley.
Background:
N/A
Shuttle Committee Recommendation:
N/A
Recommended Motion:
N/A
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To: Community Development/Community Services Committee
Town Administrator Lancaster
From: Teri Salerno, Visitor Services Manager
Date: October 27, 2016
RE: Visitor Services Quarterly Report: July - September 2016
Third Quarter Visitor Center Traffic:
•July - September visitor counts increased by 19.05% over last year; this increase
represents 41,500 more people, for a total of 259,349 visitors in the third quarter
of 2016.
•This total represents the most people ever seen in the third quarter.
•The third quarter daily visitation average in 2015 was 2,368 people per day; the
daily average in 2016 was 2,819 per day, an increase of 451 people each day.
•July was up by 25,747 people, with August and September up by 8,029 and
7,724 people respectively.
•In spite of a slower first quarter due to the public restroom construction, visitor
counts increased 15.4% YTD over last year through September; this equals
53,793 more people.
•YTD through September 2015 totaled 349,382 people; YTD in 2016 = 403,175.
EPVC Lobby August 1, 2016 EPVC Lobby September 22, 2016
Community Services Memo
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• Rocky Mountain National Park’s visitation is up 8.28% through September over
the busiest year ever in 2015; this percentage represents a YTD increase of
296,500 visitors.
• The significant increase in visitation to RMNP is being experienced at the EP
Visitor Center; RMNP estimates that approximately 80% of all visitors to RMNP
enter on the east side of the park, in or near Estes Park.
Visitor Center foot traffic: 2010 – 2016
1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. Total
2016 24,331 119,495 259,349 403,175
2015 36,622 95,565 217,849 64,405 414,441
2014 27,953 95,887 210,509 57,018 391,367
2013 27,030 102,142 174,146 33,356 336,674
2012 31,464 101,192 184,459 47,275 364,390
2011 32,960 100,558 212,458 55,716 401,692
2010 19,877 76,080 179,627 49,394 324,978
Third Quarter Telephone Calls:
• During the third quarter, 5,441 calls were answered, 381 less than the same time
period in 2015, representing a decrease of 6.54%.
• YTD equals a total of 480 less calls over 2015, a decrease of 4.1%.
• The trend of decreasing calls has been relatively steady over the past several
years (with the exception of 4th quarter 2013 and 1st quarter 2014 due to flood
inquiries).
• This trend could be leveling out, but more time is needed to determine if it is true.
Visitor Center telephone calls: 2010 - 2016
1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. Total
2016 2,144 3,619 5,441 11,204
2015 2,018 3,844 5,822 2,244 13,928
2014 2,090 3,866 5,532 2,057 13,601
2013 2,055 4,087 6,313 3,045 15,500
2012 2,357 5,112 6,368 2,341 16,178
2011 3,119 5,946 8,779 2,855 20,699
2010 3,934 7,162 9,772 3,224 24,092
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Retail Sales
•Retail sales through the end of September totaled $38,867; last year at that time,
sales totaled $37,079. This is an increase of 4.82%, equaling $1,788.
•Last year produced the highest retail sales revenue ever, and coincided with the
busiest year in the Visitor Center.
•If visitation continues to increase over that of last year, retail sales could surpass
the total for 2015.
•Third quarter sales are always the highest of the year and are the best indicator
of how sales will end for the year.
Total Retail Sales Revenue by year
2016 through Sept $38,867
2015 $46,741
2014 $39,533
2013 $29,296
2012 $34,499
2011 $39,192
2010 $40,175
Yearly totals include miscellaneous revenue (ATM & soda commissions) and collected sales tax
Volunteer Ambassadors:
•As of September 30, the number of volunteer Ambassadors totaled 59; last year
at this time, there were 66 Ambassadors on the roster.
•Six new Ambassadors completed training this year, and joined the Visitor
Services team.
•To date, eleven Ambassadors have retired from the group for various reasons:
four have moved away from Estes Park, two due to illness, and five for other
commitments.
•Training for new Ambassadors has ended for the season. If new applications are
received, potential Ambassadors may be trained for the winter season if needed;
otherwise, the team will wait until the spring of 2017 to bring on new volunteers.
Ambassador Thank You Breakfast September 13, 2016 at the EP Museum
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•The Ambassador annual Thank You Breakfast was held on September 13 at the
Estes Park Museum. Forty-seven volunteers attended this event, along with four
Town staff and other guests.
•The Egg & I catered the breakfast and it was enjoyed by all!
Ambassadors participate in the Town’s event on August 31 to honor 2015 Town volunteers
Visitor Center Hours of Operation
•On Monday, September 26, the hours changed; the VC is now open Monday –
Saturday, 9:00 a.m. – 5:00 p.m. and Sunday, 10:00 a.m. – 4:00 p.m.
•These hours will extend into mid-May, 2017.
Budget: N/A
Recommendations: None
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MEMO
To: Community Development/ Community Services Committee
Town Administrator Lancaster
From: Kevin Benes & Barbara Johnson, Event Coordinators
Date: October 26, 2016
RE: Event Division – October Event Update
CDCS Report
Elk Fest
● October 1st and 2nd, 2016 - 18th year
● 15,000 attendees over 2 days
● Event underwent a full rebranding of logo, merchandise and marketing campaign
● 54 vendors and educational booths - largest in Elk Fest history
● Elk made a special appearance Saturday in Knoll Willows
● Post event survey - 17 vendors responded, all with “very satisfied and “would return”
● 2016 Revenue - $18,100 2015 Revenue $13,875
● 2016 Expense - $12,900 2015 Expense $13,195
● 2016 Profit - $5,200 2015 Profit $680
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Vintage Market Days
●September 30 - October 2 in the Event Center, 5000 guests, 80 vendors, their next
bookings are May 19-21 and October 13 - 15, 2017
●The event organizers feature a non-profit organization at each event to increase
awareness and raise funds for the group.
Mercedes-Benz Showcase
●Mercedes rented the Event Center for a special customer showcase
●Test drive and sales event for select clients
●Great feedback on the space for a higher end event and clientele
Bond Park Events
●Handmade in Colorado - August 27-28
●Labor Day Arts & Crafts Show (Rotary) - September 3-5, The Alpaca Market was held
in Barn W at the fairgrounds this weekend.
●Fine Arts Guild Fine Art & Crafts Show - September 17-18
●Autumn Gold (Rotary) - September 24-25
●Pumpkins & Pilsners (Families for Estes) - October 8
●Families for Estes and Rotary donate proceeds from their events back into the Estes
Park community through scholarships. Handmade in Colorado donates 10% of their
proceeds to the Imagine! Foundation which provides services to individuals and families
with cognitive and physical challenges. The Fine Arts Guild raises funds for education
and outreach.
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Catch the Glow
●12-4pm Photos with Santa in Bond Park
●5:30pm Parade begins
Tree Lighting Ceremony - November 19 - George Hix Plaza
●4 - 6:30 pm Enjoy hot chocolate, cookies, and Santa
●5 - 6 pm Cowboy Brad Fitch Concert
●6 pm Mayor Jirsa “Flips the Switch”
●6:05 pm Estes Park Elementary Mountain Echoes Concert
Winter Festival - January 14 & 15
●This is the kick-off event for the Town of Estes Park’s Centennial celebration
●F. O. Stanley and Joel Estes will share historical information at a mini museum
where aspects of the town’s past 100 years will be displayed.
●The event features 2 chili cook-offs, 4 bands, an obstacle course, climbing wall,
bungee run, wine, beer & whisky tastings, free family photos, fat tire bikes & outdoor
obstacle course, rock climbing tower, food vendors, merchandise vendors, frozen
bounce house, kid’s crafts, hot drinks, RMNP, Rocky Mountain Conservancy, The
Stanley Hotel, MacGregor Ranch, Mountain Men
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Town of Estes Park Centennial Events
● Guidelines for Centennial Event Designation: Special events, programs and
activities should in some way celebrate or increase awareness of the history,
heritage and uniqueness of Estes Park. For event recognition, an activity must
represent some aspect of the cultural or natural history in the Estes Valley.
● Benefits of participation: Official Centennial Celebration includes the use of the
100th Anniversary logo, listing on the Centennial website and promotion through
monthly news releases listing upcoming events from the Centennial Celebration
Team partners.
● Centennial Open Space - Knoll Willows area renovations being done with funds
raised from logo usage and donations. Projects include:
○ Expanded and improved parking area
○ Additional hiking areas
○ Adding benches along the trails
○ Restoration of existing trails
○ Information kiosk area added at trailhead
○ Improvements to historic cabin
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Community Services
Memo
To: Community Development/ Community Services Committee
Town Administrator Lancaster
From: Karen Lynch, Sales & Marketing Manager
Date: October 27, 2016
RE: Community Services – Sales and Marketing Update
Report:
Sales Update:
Over the last 60 days, seven contracts have been generating producing $11,300 in
rental revenue, plus two Estes Park School Trade Agreement contracts, with $1,200
rental value, totaling $12,500 contracted.
• Five contracts in Event Center, $8,950
• One Contract in Pavilion $1,800
• One contract at Conference Center, $1,750
Group of interest:
Rails in the Rockies will be moving from the Conference Center to the Pavilion in 2017.
Marketing Update:
I will be attending IMEX America trade show with Destination Colorado October 17-21th
amongst thousands of meeting planners.
The Event Center was highlighted in Colorado Meetings and Events Fall, 2016 edition.
The topic, “Highly Unusual” meeting locations. The editor contacted two past clients
and requested feedback about their experience at the Event Center. One client utilized
the Silo Meeting Room, the other the VIP View Meeting Room. Copy of editorial
attached.
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Page 1
To: Community Development/Community Services Committee
Town Administrator Lancaster
From: Audem Gonzales, Planner II
Date: October 27, 2016
RE: Harmony Foundation Fee Waiver Request for Variance and Annexation
Applications
Objective:
Determine if the application complies with adopted fee waiver policy, and move to
recommend approval/denial of the fee waiver request.
Present Situation:
The Harmony Foundation provides addiction rehabilitation services to the community of
Estes Park. Currently, Lot 10 of the Mount View Subdivision partially contains the
Harmony Foundation Rehabilitation Center. The western section of the building is
currently located within the unincorporated Estes Valley. Two jurisdictions preside over
the building.
Proposal:
The applicant is requesting to annex three parcels of land into the Town of Estes Park
boundary limits. These three parcels are owned by the Foundation. Two of the three
parcels contain the western portion of the Foundation Building. The Annexation and
Variance requests are necessary to bring non-conforming lots, improvements, and
structures closer into conformance with the EVDC. These two applications will run
concurrently with a Re-Subdivision Plat, which involves another property owner. The end
result for Harmony will be two legally created lots, each wholly containing a building.
The Harmony Foundation is requesting a waiver of $3,225 in development application
fees associated with review of the Annexation and Variance applications. Staff finds that
the proposal complies with the Community Development Fee Waiver Policy because the
Harmony Foundation is an “Organization providing low-income health and human
services or low-income housing”. (see the attached fee waiver policy for private non-profit
project qualifications).
Annexation Application $2,500
Variance Application $725
Total $3,225
Community Development
Memo
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Page 2
The attached letter from VanHorn Engineering further describes the request. The fee
waiver policy adopted by Town Board is also attached.
Budget:
Approval of the request would decrease Community Development Department fee
revenue. Overall there will not be a significant impact to the General Fund.
Level of Public Interest:
Low for both the fee waiver request and project in general.
Recommended Motion:
I move to recommend approval/denial of the Harmony Foundation fee waiver request to
the Town Board.
Attachments:
1. Written request from the applicant’s representative
2. Community Development Fee Waiver Policy.
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