HomeMy WebLinkAboutPACKET Community Development Community Services 2016-08-25Thursday, August 25, 2016
Community Development & 8:00 a.m.
Community Services Committee Town Hall Board Room
1. PUBLIC COMMENT
2. CULTURAL SERVICES
a) RECOMMENDATIONS TO THE TOWN BOARD
i.None.
b) REPORTS
i. Verbal Updates and Committee Questions.
3. COMMUNITY SERVICES
a) RECOMMENDATIONS TO THE TOWN BOARD
i. Resolution for Surprise Sidewalk Sale.Hinkle
b) REPORTS
i.Event Update Johnson/Benes
ii. Sales & Marketing Lynch
iii. Shuttle Update Wells
iv. Verbal Updates and Committee Questions.
4. COMMUNITY DEVELOPMENT
a) RECOMMENDATIONS TO THE TOWN BOARD
i. Sign Code Amendment for Shuttle Buses.Hunt
b) REPORTS
i. Verbal Updates and Committee Questions.
5. ADJOURN
AGENDA
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To: Honorable Mayor Jirsa
Board of Trustees
Town Administrator Lancaster
From: Rob Hinkle, Community Services Director
Date: August 25, 2016
RE: Resolution for Surprise Sidewalk Sale
Objective:
Approve a variance of Ordinance 15-91 and Municipal Code 17.66.170 to allow the
Surprise Sidewalk Sale to operate October 8 - 9, 2016.
Present Situation:
Ordinance 15-91
Due to Ordinance 15-91 pertaining to "containment" within the CD District, and
subsequent adoption of the Estes Valley Development Code (Chapter 4, Zoning
Districts, Section 4, specifically Paragraph D.1.a. Outdoor Sales, Use, Storage and
Activity in the CD Zoning District, Number (3) Exceptions), it is necessary for the Town
Board to approve a variance to allow this sale to occur.
Proposal:
The Surprise Sidewalk Sale has become a much-anticipated shoulder season event in
Estes Park. The Fall Surprise Sidewalk Sale is October 8 - 9, 2016. The sale is open to
all Estes Park businesses. Businesses that are located out of the downtown area may
reserve a space in Bond Park.
Due to Ordinance 15-91 pertaining to "containment" within the CD District, and
subsequent adoption of the Estes Valley Development Code (Chapter 4, Zoning
Districts, Section 4, specifically Paragraph D.1.a. Outdoor Sales, Use, Storage and
Activity in the CD Zoning District, Number (3) Exceptions), it is necessary for the Town
Board to approve a variance to allow this sale to occur.
Sandwich boards are prohibited in the Estes Park Municipal Code (17.66.170
Community special events signs and Stanley Park special events signs). Staff
recommends allowing these signs as long as they don't encroach in the required four-
foot clearance.
Attached is Ordinance 15-91, Municipal Code 17.66.170 and the proposed resolution.
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Action Recommended:
Approval of the variance to allow the Surprise Sidewalk Sale.
Budget:
It is expected to cost approximately $200 in printing fees for posters. This is a budgeted
expense for the Events Department in account 101-5500-455.26-03.
Attachments:
Ordinance 15-91
Municipal Code 17.66.170
Proposed Resolution
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17.66.170 - Large-scale community special events signs and Town-sponsored special events signs.
(a) Purpose. The purpose of this Section is to provide for adequate temporary
signage for large-scale community special events where the primary purpose of
the event is to raise funds for local charitable purposes, or to provide for adequate
signage for Town-sponsored special events. Both of these event categories are
characterized by their large-scale production, large attendance and their
prominence as reoccurring annual events of community-wide interest. Events
such as the Longs Peak Scottish- Irish Highland Festival and the Estes Park Duck
Race are examples of large-scale special events.
(b} Application for permit.
(1) Nonprofit associations or organizations or any organization conducting a Town-
sponsored special event may submit an application for temporary on-site and
temporary off-premises signage for an event.
(2) The applicant shall submit a master sign plan. The permit shall be valid for re-
use for an unlimited period of time, provided that there are no significant
changes to the sign copy, size, location and extent of the approved signs.
(c) Standards for review. The Community Development and Special Events
Departments shall review the application for compliance with the standards below
prior to permit issuance:
(1) Zoning Restrictions. Special event signs are allowed within all zoning districts.
(2) Design. Fluorescent colors and reflective surfaces are prohibited on signs.
Reflective colored materials that give the appearance of changing color are
also prohibited. A matte or flat finish is required for all surfaces.
(3) Illumination . Illumination is prohibited.
(4) Town-sponsored special event banners. Town-sponsored special event
banners shall comply with Section 17.66.180 below.
(5) Temporary off-premises signs.
a.Any individual business may publicly display special event posters in
the window of that business without a sign permit, provided that
individual posters do not exceed two (2) square feet in size. Special
event posters, including off-site posters , that do not exceed two (2)
square feet in size are exempt from any regulation and may be freely
displayed without prior Town approval. The sign shall be displayed no
more than six (6) weeks prior to the spec ial event and shall be removed
no later than three (3) days after the event.
b.Staff may approve four (4) additional off-premises signs or banners not to exceed thirty-
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(36) square feet each upon finding that the signs contribute to the overall
festival atmosphere or theme of the event and that any commercial
advertising message is subordinate to the event message . The signs
shall be displayed no more than s ix (6) weeks prior to the special event
and shall be removed no later than three (3) days after the event.
(6) Temporary on-premises signs.
a.Limit on cumulative sign area. A maximum of one hundred fifty (150)
square feet of total cumulative sign or banner area is allowed.
(Ord. 24-10 §1, 2010; Ord. 18-11 §1, 2011)
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RESOLUTION NO. XX-16
WHEREAS, on July 23, 1991, the Board of Trustees adopted Ordinance 15-91 pertaining
to "containment" within the CD District, and subsequent adoption of the Estes Valley
Development Code (Chapter 4, Zoning Districts, Section 4, specifically paragraph D.1.a Outdoor
Sales, Use, Storage and Activity in the CD Zoning District, Number (3) Exceptions).
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF TRUSTEES OF THE
TOWN OF ESTES PARK, COLORADO:
That the following guidelines shall be adopted for the "Surprise Sidewalk Sale Days"
being sponsored by the Community Services Department, Events Division scheduled for
October 8 - 9, 2016:
1. Hours of operation shall be from 9:00 a.m. - 9:00 p.m.
2. The Sale Weekend is available to all Estes Park businesses.
3. The Sale Weekend will be held rain or shine.
4. Business will be allowed to sell merchandise in front of their stores only during
the hours specified above.
5. Sidewalk displays, including signage, shall provide a minimum clearance of four
feet for pedestrian walkways and handicapped accessibility. Displays and/or
merchandise will not be allowed in any street.
6. Sandwich board signs and other temporary signage are allowed.
7. Those merchants without sidewalk frontage may contact the Events Division at
577-3901 to reserve a space in Bond Park (10x10 space only).
8. Advertising posters will be provided.
9. Each participating business must possess a current Town Business license.
BE IT FURTHER RESOLVED, that every business is urged to participate in this
Surprise Sidewalk Sale Days annual event.
DATED this ______day of______, 2016.
TOWN OF ESTES PARK
Mayor
ATTEST:
Town Clerk
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To: Community Development/ Community Services Committee
Town Administrator Lancaster
From: Kevin Benes & Barbara Johnson, Event Coordinators
Date: August 25, 2016
RE: Event Division – August Event Update
CDCS Report
Elk Fest October 1 & 2
● New logo for 2016
● More vendors applied than any previous year at 42
● EPnews has come on as the presenting sponsor
● Formal sponsorship program being introduced in 2016
● Merchandise quote requests are being reviewed
Wine Festival August 13 & 14
● 2,000 attendees, up from 1,500 in 2015
● 25 participating wineries up from 11 in 2015
● 54 total vendors with a vendor waiting list
Winter Festival January 14 & 15
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● This will be the kickoff event for the Estes Park Centennial.
● The focus will be on celebrating our past and looking forward to the future.
● There will be a chili cookoff, mac & cheese challenge, great music, beer and
wine tastings, children’s activities, vendors, Joel Estes will greet our guests, and
historic properties like the MacGregor Ranch will share their stories through
photos and memorabilia.
Estes Park Wool Market June 10 11, 2017
● 2017 Estes Park Wool Market Logo Contest launched August 1 November 1
● Vendor applications will be distributed on September 1.
● Reached out to the EP High School Ag Program to be involved with the market
Upcoming and Ongoing Events:
Bond Park
● Farmers Market Every Thursday through September 29
● Cool Nights Cruz In August 26
● Handmade in Colorado August 27 – 28
● Labor Day Arts & Crafts Fair September 3 – 4
● EP Car Club Meet & Greet September 7
● Fine Arts Guild Arts & Crafts September 17 – 18
● Autumn Gold September 24 – 25
Event Center & Fairgrounds
● Dressage August 19 21
● Sr. Pro Rodeo August 27 – 28
● Alpaca Market September 3 4
● Long’s Peak ScottishIrish Fest September 9 11
● Dressage September 14 – 18
● Mercedes Benz September 22
● Gear Expo September 23 – 25
● Vintage Market Days September 30 – October 2
Performance Park
● Summer Music Series August 20
● Night of the Local Performers Every Tuesday night through August 23
● Wednesday Night Live Every Wednesday night through August 24
● Thursday Night Live Every Thursday night through August 25
● Summer Music Series September 17
George Hix Plaza
● Artisan Market Every Monday through September 26
● Plein Air Rockies August 27
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Community Services Memo
To: Community Development/ Community Services Committee
Town Administrator Lancaster
From: Karen Lynch, Sales & Marketing Manager
Date: August 25, 2016
RE: Community Services – Sales and Marketing Update
Report:
Sales Update:
Two contracts were signed over the last 30 days generating $24,400 in rental revenue.
One contract is for two events in 2017 Events Complex, six days total
One contract, one event in 2016 at Conference Center, one day total
Year to date Rental Revenue signed in 2016 breakdown by venue location:
23 contracts, $64,830 rental revenue in Event Center, Silo and Pavilion
4 contracts, $3,450 rental revenue in Grandstands/Arena 1
7 contracts $7,850 rental revenue in Conference Center
Please note that as I speak with event clients hosting a public event, we discuss giving
back to our community through our local nonprofit resource center.
Potential Bookings of Interest:
USA Gymnastics, Level 8, Regional Championships – April 21-23, 2017
Ram Katha, Spiritual Retreat, June 24 – July 2, 2017
Marketing Update:
Booyah Advertising of Denver will begin a four month online paid search campaign.
Booyah was selected because of their success with clientele with both national brands
and Colorado Tourism Mountain Destinations, such as the clients listed below:
Winter Park
Town of Vail
Keystone
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Breckenridge
Beaver Creek
Aspen
Limelight and Little Nell in Beaver Creek (prestigious hotels with meeting space)
Booyah has been chosen by both Google and Bing to promote their technologies. They
have aired Super Bowl commercials and launched a Rocketfuel media campaign which
was promoted at conferences, on sides of buses and across ad tech media around the
nation.
Display advertising campaigns deliver measureable results with proof that ads are being
viewed and delivered to those seeking and searching for specific venues, for example
searching for Expos or Event Space, converting business to the Events Complex
website, following through to completing a Request for Information Form. If a guest
leaves the website without completing the Request for Information Form, they are
“redirected” to return to the site, being served banner ads on relevant pages.
Goals are being set and targets outlined for campaign performance. There will be
detailed tracking and reporting. Media focus includes Google AdWords, Bing Ads, and
Display retargeting on the Google Display Network.
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To:Community Development/Community Services Committee
Town Administrator Lancaster, Asst. Town Admin. Machalek
From:Brian Wells, Shuttle Coordinator
Date:August 25, 2016
RE:2016 Estes Park FREE Shuttles Update
Current shuttle information is always available at: estes.org/shuttles
Update:
2016 Shuttle Ridership Update:
In 55 days (of 79), shuttle ridership is already 84.4% of summer 2015 totals.
Community Services Memo
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Note: July 4th shows about a 3,000 passenger increase over the normal daily average.
2016 ridership as of Aug 18
Daily (regular) operation of the
Elkhorn Express trolley boosts
ridership! The Brown Route is
growing again.
The Gold Route trolley was out of
service for 53 of the 79 days of
service in 2015 due to engine failure.
The engine was replaced last fall.
We had terrific ridership before and after the fireworks show. The Brown Route set
another daily record. Gold Route was very close to its record. Our post-fireworks
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service is proving to be very popular and results in far fewer cars on the road. 2013
was the first year we offered the service.
As of Aug. 18
As of Aug. 18
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Additional Ridership Comparison:
July Service Records:
Ridership in July broke five records from previous years:
Ridership Increase
Monthly service total = 44,908 13.2% (over July 2013)
Brown Route July 4 = 1,327 15.9% (over July 2015)
Brown Route month = 14,827 21.4% (over July 2014)
Red Route month = 6,459 9.5% (over July 2015)
Average riders per day = 1,448.6 13.2% (over July 2013)
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Remaining 2016 Service Schedule:
Summer:Continues through September 11 (five routes, daily service)
The free trolley special service days include:
Sat-Sun September 17-18 Fine Arts & Crafts
Sat-Sun September 24-25 Autumn Gold
Sat-Sun October 1-2 Elk Fest
Saturday November 5 Fall Back Beer Festival
Friday November 25 Catch-the-Glow Parade
Saturday November 26 Santa’s Workshop
Saturday December 10 Tinsel & Taverns
Elkhorn Express trolley repair:
Installation of a new starter as the season began. Repaired broken hose feeding the
power steering system in Aug.
Bike Racks:
We estimate a cost of approximately $4,500 to purchase and install bike racks on
the Blue, Brown, and Red Route buses. (The Gold Route already has a bicycle
rack.) We do not recommend placing a bike rack on the Davey Coach rented bus
which serves the Silver Route due to removal and repair costs to the bus.
Dollars per Rider:
The 2016 figure will continue to fall as the shuttle season progresses.
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Additional Weekend Service Estimates (Spring/Fall):
In response to the questions about adding additional service to the 12 -week shuttle
season, here are four options with estimated costs. Weekend service should show
the best use of the service in non-summer months. The first example shows the cost
of running the service in the same manner to what we currently offer, for one
weekend only (there are 40 weekends available for expansion):
Continued….
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The next table shows the cost to run service during the peak service hours of the
weekend, using all five routes, for one weekend only:
The next option uses five routes on Fri/Sat and the Gold Route (trolley) only on
Sunday.
Continued…
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The last option reflects the proposed year-round transit service option (combined
routes using one bus each = one-hour route each) plus the Brown Route because
campgrounds typically open in May and remain open through the busy fall
weekends.
Existing trolley service in June (Jazz Fest/Art Walk and Wool Market) and Sept/Oct
(Fine Arts & Crafts, Autumn Gold, and Elk Fest) with the Town’s trolley averages
$810.00 cost per weekend. Ridership is good and growing for the special service
weekends in June and Sept/Oct. Traffic congestion and use is heavier in Sept/Oct.
2017 Revenue Opportunities
Sponsor opportunities in 2017 include a larger size format for the annual shuttle
schedule & map with display recognition spaces as well as signage space inside the
shuttles. Exterior options are pending a sign code revision.
Background:
N/A
Shuttle Committee Recommendation:
N/A
Recommended Motion:
N/A
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To: Community Development/Community Services Committee
Town Administrator Lancaster
From: Randy Hunt, AICP, Community Development Director
Date: August 25, 2016
RE: Sign Code Amendment for Shuttle Buses
Objective:
Determine whether and how the Committee would recommend an amendment to the
Town’s Sign Code (Estes Park Colorado Municipal Code Chapter 17.66 Signs), in order
to allow the possibility for shuttle bus operators in the Town to display advertising on
buses.
Present Situation:
Interest has been expressed at several points recently in the possibility of allowing
advertising to appear on the sides of Town shuttle buses. Paid advertising could provide
an opportunity to recoup operating costs for the shuttles.
The Town of Estes Park currently allows certain types of public transit vehicles to
display advertising. The Code does this by defining the term “Motor vehicle providing
public transportation”, and then exempting signs on them from the regulations.
However, the Code defines such a vehicle as one that requires and possesses “a
certificate of public convenience and necessity… issued by the [Colorado] Public
Utilities Commission…” The Town’s Shuttle Coordinator, Brian Wells, has looked into
the matter and it appears the shuttle buses would not qualify for the Certificate, as they
are not “for hire.”
Proposal:
A proposed amendment to the Sign Code Definitions (§17.66.040) would allow any public
transportation vehicle operated by the Town of Estes Park to display advertising – see
attached draft ordinance.
The definition is broad in once sense and narrow in two other senses. “Broad” includes
all public transit vehicles – which could include pedicabs, taxis, multi-passenger vans,
and even regular cars and trucks – provided they pick up and drop off the general public.
Leaving it at that could allow for a lot of advertising on vehicles. This may or may not be
okay, but it is a debate for a different day.
Community Development
Memo
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The definition is appropriately narrowed by two other elements: (a) the vehicle needs to
be operated by the Town, and (b) it needs to run on a schedule. This essentially restricts
advertising signage to Town shuttle buses.
[As a side note: It is not recommended practice to include regulatory matters in a Code’s
Definitions. This is confusing to the public and leads to misinterpretation for staff and
decision-makers. However, that was done in the Sign Code on this and a lot of other
elements. Rather than approach rectifications piecemeal, staff will be recommending a
comprehensive redraft of the Sign Code that will repair this and other unfortunate code-
drafting matters.]
Action Recommendation:
Staff recommends approval of the amendment as drafted. This amendment requires
approval by the Town Board to become effective. No County action is required, as the
Sign Code applies only within Town limits.
Budget:
It is difficult to estimate projected revenue at this time, since no formal market study has
been done. Anecdotally, advertisers seem interested in the concept.
Advertising rates would need to be determined and set by the Town. This task could be
done following amendment approval.
Frames and other hardware would need to be ordered and installed. This is not expected
to be a difficult or expensive process.
Level of Public Interest:
Low.
Recommended Motion:
I move to recommend approval/denial of the proposed amendment to the Sign Code to
the Town Board.
Attachments:
Draft ordinance
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ESTES PARK MUNICIPAL CODE
TEXT AMENDMENT
SIGNAGE ON VEHICLES
§ 17.66.040 Definitions.
Motor vehicle providing public transportation is a motor vehicle operated
pursuant to a certificate of public convenience and necessity to operate as a common
carrier for hire for the transportation of passengers and their baggage, on schedule,
issued by the Public Utilities Commission of the State. Vehicles which are exempt from
regulation as a public utilities pursuant to Section 40-15-101, et seq., C.R.S., are not
eligible for an exemption from the sign code pursuant to this Section.
Motor vehicle providing public transportation is a motor vehicle operated by the
Town of Estes Park, pursuant to a certificate of public convenience and necessity to
operate as a common carrier for hire for the public transportation of passengers and
their baggage on a schedule. Issued by the Public Utilities Commission of the State.
Vehicles which are exempt from regulation as a public utilities pursuant to Section 40-
15-101, et seq., C.R.S., are not eligible for an exemption from the sign code pursuant to
this Section.
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ORDINANCE NO. XX-16
AN ORDINANCE AMENDING THE TOWN OF ESTES PARK MUNICIPAL CODE,
SECTION 17.66.040 - DEFINITIONS
TO ALLOW ADVERTISING SIGNAGE ON TOWN-OPERATED SHUTTLE BUS
VEHICLES
WHEREAS, the Town of Estes Park Community Development / Community
Services Committee has recommended an amendment to the Town of Estes Park
Municipal Code; and
WHEREAS, said amendment to the Town of Estes Park Municipal Code is set
forth on Exhibit “A” attached hereto and incorporated herein by this reference; and
WHEREAS, the Board of Trustees of the Town of Estes Park has determined
that it is in the best interest of the Town that the amendment to the Town of Estes Park
Municipal Code, set forth on Exhibit “A” and recommended for approval by the
Community Development / Community Services Committee be approved.
NOW, THEREFORE, BE IT ORDAINED BY THE BOARD OF TRUSTEES OF
THE TOWN OF ESTES PARK, COLORADO:
Section 1: The Town of Estes Park Municipal Code Section 17.66.040 –
Definitions: “Motor vehicle providing public transportation” shall be amended by
substitution, as more fully set forth on Exhibit “A.”
Section 2: This Ordinance shall take effect and be enforced thirty (30) days
after its adoption and publication.
PASSED AND ADOPTED BY THE BOARD OF TRUSTEES OF THE TOWN OF
ESTES PARK, COLORADO, THIS DAY OF , 2016.
TOWN OF ESTES PARK, COLORADO
By:
Mayor
ATTEST:
Town Clerk
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I hereby certify that the above Ordinance was introduced and read at a regular
meeting of the Board of Trustees on the day of , 2016
and published in a newspaper of general circulation in the Town of Estes Park,
Colorado, on the ________ day of , 2016, all as
required by the Statutes of the State of Colorado.
Jackie Williamson, Town Clerk
EXHIBIT A
§ 17.66.040 Definitions.
Motor vehicle providing public transportation is a motor vehicle operated by the
Town of Estes Park for public transportation of passengers on a schedule.
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