HomeMy WebLinkAboutPACKET Advertising Committee 2005-08-17Agenda
Advertising Committee
Administration Conference Room
Wednesday, August 17, 2005
9:00 a.m.
Purpose: To evaluate current program performance and recommend future program changes
Agenda
1. Request for Information — Reports as of 7/31/05
A. Overall Totals
1. State -by -State Report — Vacation Planner, Individual Hardcopy
Requests mailed: Down 6.6% (2,765) from the 5-year average.
Note: State -by -State Report includes 5,000 rented names,
graph does not.
2. Individual Download Planner Requests — Up by 80,016. New
combined graph attached.
3. Source Report.
B. Components of Overall Totals
1. CPI Advertising Response Report — Up 2.13% (637)
2. Ad web response and forma fill out report.
3. Web Site Download Reports (Totals — Categories)
4. E-Mailed Requests — up by 3.09% — Graph attached.
5. Google Report- July
6. WATS line calls — Down 23.43% (3,105 calls) - Graph
attached.
7. Planner & Phone monthly activity report.
2. Media Relations Update
3. June Sales Tax down 1.43% (-2.72% YTD) and June Park Traffic up .45%
(-.98% YTD). Comments.
4. Media Schedule — 2006 budget adjustments — bridging to 2007 media plan.
A. On -Line - Google/Overture/MSN/Yahoo: 05 plan, 06 plan —
Conversion question - Discussion
B. Calendar campaign in Post & News — outlying dailies? — Discussion
C. Any other desired media shifts?
5. Other
Limit: 2.5 hours. Adjourn 11:30 a.m. Next meeting: Wednesday, September 21
Room 201/202 ??