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PACKET Joint Town Board and County Commissioners 2008-06-05
Prepared 6/2/08 *Revised LARIMER COUNTY ESTES PARK COLORADO BOARD OF TRUSTEES - TOWN OF ESTES PARK COUNTY COMMISSIONERS - LARIMER COUNTY Tuesday, June 5,2008 3:00 p.m. AGENDA 1. ESTES PARK LOCAL MARKETING DISTRICT. 1. LOCAL MARKETING DISTRICT PETITION CERTIFICATION. Town Clerk Williamson and Town Attorney White. 2. FORMATION AND OPERATION OF THE LOCAL MARKETING DISTRICT. Town Administrator Halburnt and Director Pickering. 3 PUBLIC COMMENT. 4. BOARD OF TRUSTEE AND COUNTY COMMISSIONER COMMENTS. 5. ADJOURN. NOTE: The Town Board and County Commission reserves the right to consider other appropriate items not available at the time the agenda was prepared. COMMITTED TO EXCELLENCE 06/03/2008 TUE 09:33 FAX 9705862816 EP Administration 0001 *************************** *** FAX MULTI TX REPORT *** *************************** JOB NO. 0372 PGS. 1 TX/RX INCOMPLETE ----- TRANSACTION OK 6672527 Greg White 5869561 KEPL 5869532 Trail Gazette 5861691 Channel 8 6353677 Reporter Herald 2247899 Coloradoan 5771590 EP News ERROR 5866336 Chamber of Commerce Prepared 6/2/08 *Revised i IARIMER 1EU ESTES PARK COLORADO BOARD OF TRUSTEES - TOWN OF ESTES PARK COUNTY COMMISSIONERS - LARIMER COUNTY Tuesday, June 5,2008 3:00 p.m. AGENDA 1. ESTES PARK LOCAL MARKETING DISTRICT. 1. LOCAL MARKETING DISTRICT PETITION CERTIFICAMON. Town Clerk Williamson and Town Attorney White. 2. FORMATION AND OPERATION OF THE LOCAL MARKETING DISTRICT. Town Administrator Halbumt and Director Pickering. 3. PUBLIC COMMENT. 4. BOARD OF TRUSTEE AND COUNTY COMMISSIONER COMMENTS. 5. ADJOURN. COMMITTED TO EXCELLENCE 06/03/2008 TUE 09:33 iR3045 ®001 ***************** *** TX REPORT *** ***************** JOB NO. 0372 ST. TIME 06/03 09:25 PGS. 1 SEND DOCUMENT NAME TX/RX INCOMPLETE ----- TRANSACTION OK 6672527 Greg White 5869561 KEPL 5869532 Trail Gazette 5861691 Channel 8 6353677 Reporter Herald 2247899 Coloradoan 5771590 EP News ERROR 5866336 Chamber of Commerce Prepared 6/2/08 *Revised LARIMER ESTES PARK COLORADO BOARD OF TRUSTEES - TOWN OF ESTES PARK COUNTY COMMISSIONERS - LARIMER COUNTY Tuesday, June 5,2008 3:00 p.m. AGENDA 1. ESTES PARK LOCAL MARKETING DISTRICT. 1. LOCAL MARKETING DISTRICT PETITION CERTIFICATION. Town Clerk Williamson and Town Attorney White. 2. FORMATION AND OPERATION OF THE LOCAL MARKETING DISTRICT. Town Administrator Halburnt and Director Pickering. 3. PUBLIC COMMENT. 4. BOARD OF TRUSTEE AND COUNTY COMMISSIONER COMMENTS. 5. ADJOURN. COMMITTED TO EXCELLENCE 06/03/2008 TUE 11:04 FAX 9705862816 EP Administration @001 *************************** *** FAX MULTI TX REPORT *** *************************** JOB NO. 0373 PGS. 1 TX/RX INCOMPLETE ----- TRANSACTION OK 6672527 Greg White 5869561 KEPL 5869532 Trail Gazette 5861691 Channel 8 6353677 Reporter Herald 2247899 Coloradoan 5771590 EP News ERROR 5866336 Chamber of Commerce Prepared 6/2/08 *Revised LARIMER COUNTY ® ESTES PARK COLORADO BOARD OF TRUSTEES - TOWN OF ESTES PARK COUNTY COMMISSIONERS - LARIMER COUNTY Thursday, June 5,2008 3:00 p.m. AGENDA 1. ESTES PARK LOCAL MARKETING DISTRICT. 1. LOCAL MARKETING DISTRICT PETITION CERTIFICATION. Town Clerk Williamson and Town Attorney White. 2. FORMATION AND OPERATION OF THE LOCAL MARKETING DISTRICT. Town Administrator Halburnt and Director Pickering. 3. PUBLIC COMMENT. 4. BOARD OF TRUSTEE AND COUNTY COMMISSIONER COMMENTS. 5. ADJOURN. COMMITTED TO EXCELLENCE 06/03/2008 TUE 11:04 iR3045 @001 ***************** *** TX REPORT *** ***************** JOB NO. 0373 ST. TIME 06/03 10:56 . PGS. 1 SEND DOCUMENT NAME TX/RX INCOMPLETE ----- TRANSACTION OK 6672527 Greg White 5869561 KEPL 5869532 Trail Gazette 5861691 Channel 8 6353677 Reporter Herald 2247899 Coloradoan 5771590 EP News ERROR 5866336 Chamber of Commerce Prepared 6/2/08 *Revised LARIMER 0COUNTY ESTES PARK COLORADO BOARD OF TRUSTEES - TOWN OF ESTES PARK COUNTY COMMISSIONERS - LARIMER COUNTY Thursday, June 5,2008 3:00 p.m. AGENDA 1. ESTES PARK LOCAL MARKETING DISTRICT. 1. LOCAL MARKETING DISTRICT PETITION CERTIFICAION. Town Clerk Williamson and Town Attorney White. 2. FORMATION AND OPERATION OF THE LOCAL MARKETING DISTRICT. Town Administrator Halbumt and Director Pickering. 3. PUBLIC COMMENT. 4. BOARD OF TRUSTEE AND COUNTY COMMISSIONER COMMENTS. 5. ADJOURN. COMMITTED TO EXCELLENCE e°- %*==1% 'i·<amjle' = - 111 « rbus 318 N 02FR .4 C 4 - J .. . ·: f.7 -1 e 2. . Att..'.1.· latj- e 4*1 .1,-4 4 . A 64»1 - .im Estes Pa r < Loca Mar<eting District BupeaH 0!Iqnd 800Z 'Saunf C (D ro AIA J -J v, 0, /9 L M C O AIJ % E t10 -2 L O 0 n 2% a.) 'in 3 2 • Responsi Bu!leal) O -5 Wiat is an LMD • Estes Park is a statutory town perates under state statutes, not its own • Governor Ritter signed SB 07-111 in 4/07 su/\Aol AJolmels s/\Aolle 'leAoidde JaloA 41!AA • AHeoupads xelsales leuo!1!Ppe ue loalloo 01 a rte r suo#a Bu!13>liew JOJ pa>lieullea (%*) 566 9 le padde) Alsno!Aaid • Lodging Tax • Lodging tax is not uncommon in home rule • Valuable to communities with influx of U.103:[ 1!Jauaq 19 sa!14!oe; !unu~ Bu!sn sispnol municipalities • 30 - 40 in Colorado sao !AJ as • Alamosa County - 4% • Breckenridge 2.4% • Broomfield 1.6% • Colorado Springs 2% %Z Poomal3u3 • %9 Z svuuds poo/v\Ualg . • Arvada 2% • Avon 4% • Cortez 2% %Z 03uelna . %£ sulllOO '13 • %£ uollounf pueig . XE Aafa39 . cY) cD 0 0 (L) 2 215 ... • Greenwood Village 3% • Gunnison County - 4% • Mt. Crested Butte $10 per pillow per year 143!U Jad U.looJ Jed -[$ Ae/V\Bp %Z aUJ04133Al %I SBuids leoquleals • • Lone Tre • Montrose . %£'17 0'cland • %* I 1!eA • CD o 0 ~ 0% CL U U- ... LMD Procedures tition signed by 50% of n% istrecstst46~4/8~NI) • Hold two joint public hearings BU!P!Se.I SJoloala Pa.lals!333 JO MOA JaqU.I sapepunoq 10!Jisip 041 sauepunog 10!dis!(1 uoileai)ekl 041 se alues • 'UaAeH ualg 'UMol All.InOD JaU]!Jel U!41!AA Japinog 01 L WAAH u/V\OP dEI Bu!punoJJ ns Alunoo mmercial property withi LMD via IGA 323232 9 09 h h h 91- Al r.0 Al 0 1-fi #O Current Taxes · Estes Park sales tax - • Colorado state sales tax - • Larimer County sales tax - Total current sales tax -xelsaies Bu!3polpasodold Bu!3pol Joixel sales pasodold lelo SUU.Ill UAACU ap'sln O 2 4 .. Lodging Tax Money • The Lodging Tax Money could only be used for marking efforts such as: ganize, promote, market and manage blic events 'luaU.11!niON SSal.qsnq Jolloddns u! sa!1!A!10 lualudolaAap pue lual.UaBeueul sa!1!Ailoe uoUouloid lusprlol Buueu!PJOOD • 2 00 M O @< UJ Ul U Marketing District Need Dedicated funds to promote and market tourism under any conditions. spue4 041 u! uo!S!0 Bu!la>~Jelll 1nd • pieoq ssau!sn Al!Unll.Ill.IO) e Jo Eliminate in- town / out- of- town sula~qoid Jo AJ ols! 4 Bulpunjol 40eolddepaoueieq aiouu v . Bu!la>Peuu pue ainlinilsel:[u! OLORAD Al L 0 -53 +J u (D 2 2 ... Who leads a Marketing District? or appointed Board of Required by state statutes: Estes Park LMD Board will be appointed by County Commissioners and Town Board with input from the vaquue40 041 pue \11¥3 JO SaA!1eluasaidaJ oq JOJ Aidde suosiad palse.lalul auls!133Ape 3UiAAOHOJ UO!100~as -BU!la>pel.U l.laAaS pay!lenb lso 10!Jls!P 041 U! spu'lll ssau!S ors. ESTES P COLORAD m ... 2% Lodging Tax collected on nightly Collected by the State of Colorado Funding rentals in District anua/\abl JO luauupedacl le)01 041 01 Ape]!p luas AauoIN 'pie09 10!Jls!0 Bu!la>pei/\I c SOTLEO RA DO MO 05 0 << Funding, continued If voters approve, tax collections will begin January 1, 2009. u! Siellop U0!Il'll.I I$ JaAO :SUO!©alloo uo alelll!1sa luadino 1noqe) saoIA]as EIA) U.IOJJ pal.Uea sanuaAakl UeaA ls] Bu!10>pelAI le]01 041 41!AA uleulal il!MCLOOZ u! 000'OSES District 1-W -1- Lfl r00 0 0 Mig -r,3 li *ST -0 N E O O 0 6 % 0 Z G.) CL 0 0 -11 0 U How money will be spent of Estes Park funds the CVB marketing through 2009 30 800Z elel paleaS 'SJO©33!P JO dopAap :Apep1333 laaul Aq leAO.Idde Joi ueld Bune.lado pue U.le330.1 Aq pieog u/\Aol pue SiaUO!ss!Ull.UOD Alunoo 600Z '02 Jaql.Ualdas pauueid uo!1!sueil ssailueas t ESTES LD CD C > 0 Ed-g C t10 E O 05 0 < ...J=" -0 0 1.61 -1 M O 1.61 U Funding Changes • Anticipated tax collection $1 million replaces curre contribution to market advertising (about $800,0 lel!deo ol pale)!paP 000 008$ se su.~al! 4ons JoisluaulaAoidull! yied Aaluels le spunoiqe:I 03Oll,1 19 sallin4S h M 0 loci 05 0 @< 1- U- Funding That Stays the Same e Town still will be involved ding the Fairgrounds, Events, Conference Center, Performance gAI) 041 Jouo!1]od e pue >lied LW 00 1£ 0 1.61 U History of CVB • Established in 2003 by committee of local community & business leaders. Jo uolle!)oss¥ leuo!1eu.lalul :pasn lapol~~ suouez!Ue330 BU!13>pelAI uoueuusacl saolloeid isaq vu!3013!lu OLORAD 03 ro ESTES PARK Future Action • Intergovernmental Agreement between Larimer C Town of Estes Park establishes sd!4suouelai Jo spelap COLORADO f 0 @ :0 m. C, CO LU U 0I Future Role of CVB • Transition marketing, advertising & promotional programs and staff to Marketing District early 2009 Ua4M SP03!P Pieog 10!.Ils!(I Bu!10>pei/\I . 19 Bu!S!133/\pe '3U!10>pel.U U! JJels Slue]Boid leuo!1oluoid @< r--1 i f: v H £3ii: 1 @ ZI Lodging Chart to Come ESTE COLO RADO 11, I~"'l-I j T 1 1 1 4 4 y t lar - l -ir- i 2. 46- b 4' l ,L ¢0 4%=***im"*i-"..I-A z "It 0 0 4, '-'7 a, 0 '2 Ul 5- ~ N * 1- e 0 0 0 4' 5 1 o e 1- 44 1 11 11 11 11 : 4 X \1 M O F I. I -0.4- 6. :M 0 Ul U i EI Zooz 900Z 9001 Zooz LOOZ OLORAD Accommodations Sales Tax Revenue 1,600,000.00-« fP 13:P 49' 2,000,000.00 - 1,800,000.00 - 1,400,000.00-/ 4094 1,200,000.00-*: 4 '4!'~ 4~ -00.000boo' L -00.000'008 -00000'009 -00100'004 :-00.0.00'OOZ -00.0 6