HomeMy WebLinkAboutPACKET Community Development 2009-05-07A LE- , Preparation date: 04/29/09 * Revision date: AGENDA TOWN OF ESTES PARK COMMUNITY DEVELOPMENT COMMITTEE May 7,2009 8:00 a.m. Board Room, Town Hall 1) PUBLIC COMMENT 2) CONVENTION & VISITORS BUREAU a) RECOMMENDATIONS TO TOWN BOARD: i) Old Mexico Days - New Event in Bond Park - Mgr. Winslow ii) Visitors Guide Print Bid Approval - Coordinator Blackhurst b) REPORTS: i) Marketing Committee - Dir. Marsh ii) Media Relations - Coordinator Blackhurst 3) MUSEUM/SENIOR CENTER SERVICES DEPARTMENT a) REPORTS: i) Museum Monthly Report - Dir. Kilsdonk ii) Senior Center Monthly Report - Mgr. Mitchell 4) COMMUNITY DEVELOPMENT DEPARTMENT a) REPORTS: i) Community Development Financial Report - Dir. Joseph ii) Monthly Building Permit Summary - Dir. Joseph NOTE: The Community Development Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared.
Cynthia Deats From: EP Administration [ir3045@estes.org] Sent: Monday, May 04, 2009 10:28 AM To: Cynthia Deats Subject: Job Done Notice(Send) ***************************** *** Job Done Notice(Send) *** ***************************** JOB NO. 1487 ST. TIME 05/04 10:23 PGS. 1 SEND DOCUMENT NAME TX/RX INCOMPLETE ----- TRANSACTION OK 5869561 KEPL 5869532 Trail Gazette 5861691 Channel 8 6353677 Reporter Herald 5771590 EP News ERROR -- 1
Estes Park Convention & Visitors Bureau Memo To: Community Development Committee From: Bo Winslow - Fairgrounds, Events & Facilities CC: Jacqueline Halbumt, Lowell Richardson and Tom Pickering Date: May 7,2008 Re: Old Mexico Days - New Event in Bond Park BACKGROUND: The following is a proposal for a new event in Bond Park held July 9,2009: The Purpose of Old Mexico Days Lifelong Learning of Estes Valley will team with Teresa and Sergio Conejo to organize the Spanish - speaking families of Estes Park to present a traditional Mexican "kermes" or outdoor party with music and food. LLEV will be the single vendor using the proceeds for tuition assistance. About the School The purpose of this corporation is to operate a non-denominational Christian-based educational program for children of preschool and kindergarten ages in Estes Valley. Also to provide scholarships and tuition assistance programs to enable families of all income levels, races, colors, national origin, or ethnic origin to participate. This year there are fifteen Spanish - speaking families enrolled at LLEV preschool out of the total enrollment of 54 preschoolers. Fourteen of those families are on tuition assistance. The school's mission is to prepare these preschoolers for a successful entry into public kindergarten. Food Authentic Mexican dishes will be donated by local restaurants and sold by the families of LLEV. There will be Spanish speaking and English speaking people selling the food under one tent. The food will include pozole, fried tacos, enchiladas, gorditas, burritos, com on the cob and cakes. Drinks will include sodas and water. The food will comply with the health department guidelines. 1
'' Entertainment Separate booths will include a dunk booth (mayor?), jumpy air castle, and a "Civil Registry" booth. This is a quick marriage and divorce booth. It is a traditional booth at Mexican celebrations. These booths will be run by LLEV parents and will be sponsored by the same vendor, LLEV. Children dressed in traditional costumes will dance and sing Mexican and Western songs on a stage. A sound system will play Mexican music throughout the afternoon. Noise levels will be monitored and kept within the required levels. Thursday Night at the Rodeo The dancers and singers will perform in the midway dressed in traditional costumes, dancing to traditional Mexican music. We are looking for a Mariachi band for the traditional music. Their cost is prohibitive at the moment. Rodeo Parade LLEV will have a Mexican - themed float in the parade. BUDGET/COST: There will be $220.00 in revenues received for rental of Bond Park. Expenses will be $50.00 for staff time. Recommendation to Town Board: Approve event • Page 2
Estes Park Convention & Visitors Bureau Memo To: Community Development Committee - Trustees Levine, Eisenlauer, Miller CC: Peter Marsh, Tom Pickering, Lowell Richardson, Jacquie Halburnt From: Suzy Blackhurst, Communications Officer Date: April 30,2009 Re: Printing of the 2010 Official Estes Park Visitors Guide Background: The CVB is producing the 2010 Official Estes Park Visitors Guide. To assist in adherence to the publication budget there is a need to select a printer for the project which does not go to press until December. Specifications for the job include printing 165,000 guides containing 56 pages on a web press. Bids: Bids for printing services were requested from five printers; another two responded to the posting on estesnet.com. The lowest three bids received were: Pri nter Cost Publication Printers $46,368 Johnson Publishing, Boulder $47,776 Gateway Press $48,019 The highest bid received was $51,658 Cost for printing is subject to the change with a 30-day paper mill notice. Budget/Cost: $58,000 has been budgeted for printing (Account #222-2700-427-26-03). All publication costs, including printing are paid through advertising revenues, and because project, and printing costs are based solely on advertising sales and revenue collections, there is no potential ramification on the Town's Advertising Budget or General Fund. Any savings, or paper cost increases also are budgeted (internally) in a contingency fund; any cost saving in publishing the magazine is considered project profit. Recommendation: Accept the bid from Publication Printers, the same company that prints the Denver Metro Convention & Visitor Bureau Guide. The bid from the printer used in 2009 was the fourth highest received. Action: Accept the bid from Publication Printers for printing the 2010 Official Visitors Guide at a cost of $46,368, plus any paper price increase received with a 30-day mill notice.
Estes Park Convention & Visitors Bureau Memo To: Community Development Committee - Trustees Eisenlauer, Levine, and Miller From: Peter Marsh CC: Tom Pickering, Jacquie Halburnt Date: April 30,2009 Re: CVB Marketing Committee - April Reports: as of March 31, 2009 1. 2009 Visitors Guide Requests - Again, our ad effectiveness on Colorado.com is leading our response levels. This source plus our own web site combine for an increase of 10.5% over the same period last year. 2. Visitors Guide Downloads - The volume of visitors guide downloads from the CVB web site is down compared to the same period last year by 21%. 3. National Media - Once again, due to Colorado.com, our national media response levels are over 44% ahead of this period last year. 4. Internet Advertising - Our Google and Yahoo keyword search campaigns are running between $1 and $1.50 cost per click, while our Colorado.com click through rate is 1.4% compared to their advertiser average of 0.02%. Results from the April E-Newsletter ad have yet to come in. 5. Program Planning - Fall national magazine ads will go into production this month with most material deadlines closing in early June. We will also begin production on Wool Market ads and other newspaper advertising. 6. Inserts - The spring/summer newspaper insert ran May 3rd in the Boulder Camera, Longmont Times- Call, Loveland Reporter-Herald, Greeley Tribune, Fort Collins Coloradoan, and Cheyenne Eagle- Tribune. 7. Other - Rodeo poster is complete. Jazz Fest on-line ads are running on the web sites of Channel 9, Channel 4, and the Denver Post. ACTION ITEM: None BUDGET/COST: None BACKGROUND: None RECOMMENDATION: None 1
Estes Park Convention & Visitors Bureau Memo To: Community Development Committee: Trustees Levine, Eisenlauer, Miller From: Suzy Blackhurst, Communications Officer CC: Jacqueline Halbumt, Lowell Richardson, Tom Pickering, Peter Marsh Date: April 29,2009 Re: Media Relations Report The Stats: Print coverage has begun showing the severe stress of space available in Colorado newspapers for out-of-town event and activity coverage Print Coverage Placements - 1St Quarter 2008:207 2009:178 # of Inches - 1St Quarter 2008: 723.75 2009: 501.5 Web Coverage continues to increase Web Coverage -Program placements through April 22,2009 2008:45 2009:65 Web Blogs - 1St Quarter Total Blog Mentions: 167 Web Blog Tenor Excellent: 26 Positive: 42 Neutral: 83 Below Desirable 9 Disparaging 7 E Newsletter January 09 April 09 Total E-Newsletters sent 4,958 5,180 Unique Open Rate 41.6% 33.6% Unique Click Through Rate: 15.4% 12.4% Industry Standards: Unique Open Rate: above 30% = Excellent Unqiue Click Through Rate: 5-15% = Average All rates drop over time
Upcoming FAMs: June 3: Colorado Adventure Tour here for Lunch, Rocky Mountain National Park Tour & Wine & Cheese on the Riverwalk. Writers: Dallas Morning News (family travel.com, gfoodhousekeepign.com, travelmuse.com); Phoenix Magazine, Arizona Republic; sunset; Planet Boston, Cape Cod Times, Woodall's Magazine, AM Horizons Tentative: Sometime between June 4 - June 8: London Lite - Ben Flelsenburg Twitter: Number of Followers: 226 Travel Spike: Since February 3rd, Travel Spike has promoted 12 different press releases to 5 e-zines, Digital PR sites, News websites, magazines and bloggers as well as social networks, social bookmarks and microblogging sites. A total of 6,392 Web 2.0 Hits were calculated. Of these 526 were PR pickup and 5,855 Social Media Marketing Points. E-zines (electronic magazines) E-zine A picked up all 12 stories E-zine B picked up 8 stories E-zine C picked up 6 stories E-zine D picked up 5 stories E-zine E picked up 4 stories Travel Spike has spent the majority of its time distributing Estes Park press releases to 6 Big DigitaIPR sites which have then been further distributed to a larger audience/media (this data is at home) The Jazz Fest Release was picked up by the largest Digital PR site (scope/reach to be provided) Digital PR Site A picked up 8 stories Digital PR Site B picked up 6 stories Digital PR Site C picked up 4 stories Digital PR Site D picked up 3 stories Digital PR Site E picked up 3 stories As an additional bonus Travel Spike created: • 2 blog posts with your website information • 4 tweets within Estes Park's account, 5 tweets within the jP account (over 850 followers) • Added EstesParkCVB.com to 2 of Travel Spike's Social Bookmarking pages; Created a Plurk account and added 10 friends plus 1 status update(competition to Twitter). The largest Travel Spike activity is currently within the facebook page that we created for Estes Park. So far we have 72 friends interested in traveling to Estes Park, are part of 18 groups, and have left comments on 7 different groups about Estes Park, updated page 10 times with new status and created a note about Estes Park. Significant Upcoming Press Coverage The Colorado Guide Peaks and Plains Encompass Magazine Mens Journal Womens Running Bridal Guide magazine Wild Blue Yonder (Frontier Airlines inflight magazine)
Museum/Senior Center Services Memo To: Community Development Committee - Trustees Pinkham, Levine & Eisenlauer From: Betty Kilsdonk, Director, Museum/Senior Center Services Department CC: Jacquie Halbumt Lowell Richardson Date. May 7,2009 Re: Estes Park Museum Monthly Report Rotary Bench The Estes Park Museum is installing a bench courtesy of Estes Valley Sunrise Rotary. We will hold a dedication ceremony in a few weeks. Estes Park DVD The new Town DVD, Estes Park: A Great Place to Visit, A Great Place to Live, is finished. We are now in process of adding the artwork and producing copies. We hope to show the video in the Board Room by the end of May. May Programs May 1 Museum begins summer hours: open daily 10-5, Sunday 1-5 May 7 - 10 CWAM Conference The Colorado-Wyoming Association of Museums annual meeting starts today (Thursday) with pre-conference workshops in Rooms 201-203. Tonight is an opening reception at the Hydroplant, Gateway Restaurant, and Fall River Visitor Center, with transportation furnished by the Estes Park Car Club. Friday's events include sessions at the Conference Center, a tour of the Knoll-Willows property, a cocktail party at the Museum, and a barbecue at the Elk Meadow Lodge. On Saturday, attendees will have sessions at the conference center, tours of our local museums, and a banquet and silent auction at the Holiday Inn. Sunday is a post-conference tour of Rocky Mountain National Park's historic sites. Mayor Pinkham will greet the attendees at Friday noon. We have been fortunate to secure generous sponsorships and donations from Estes Valley Sunrise Rotary, Merrill Lynch, the Pru Grant family, the Estes Park Community Thrift Shop, the Estes Park Museum Friends & Foundation, H W Stewart, Poppy's, and many others May 16 Staking Her Claim with author Marcia Hensley. Join us for a 2:00 p.m. program and book signing by author Marcia Hensley. Instead of talking about women's rights, these frontier women grabbed the opportunity to become landowners by homesteading in the wild west of the early 1900s. Staking Her Claim is a valuable historical reference and compilation of first-person accounts which include the select memoirs of Katherine Garetson, who homesteaded near Estes Park beginning in 1914. Doors open at 1:30 p.m. Free and open to the public. May 16-17 Parade of Years Our part of this event is on Sunday, when we provide breakfast to participants and the free car show is held in the Senior Center/Museum lots from 8:30 to noon.
May 20 Historic Tour Volunteer Tea May 26 Hydroplant opens for the season: Tuesday-Sunday lai PM. Current Exhibits Permanent Exhibit Upgrades. Just in time for the museum conference, we are completing upgrades to the permanent exhibit Tracks in Time. We have updated the text and photographs in many sections, added some interactive elements, and have rotated many objects off display in favor of others from the collection and loans from other institutions. Altered Landscapes. The formation of the local landscape and its alteration by humans and natural processes. Through September 20,2009. Patchwork Storytellers. A selection of quilts from the Museum's collection. Through January 3, 2010. ACTION ITEMS: None BUDGET/COST: N/A RECOMMENDATIONS: None • Page 2
2 Estes Park Museum March, 2009 March 2009 Attendance Gallery Visitors 290 Hydroplant Visitors 0 Total March Attendance Programs and Tours 323 Estes Park Museumand Hydroplant Group Meetings and Rentals 275 Total Attendance and Programs 888 900-= -Ill--I-liii,Mi Programs and Tours Capacity 285 800- -- Programs and Tours Percentage Utilization 113 mm~q. ... 700- . ~ 600- Museum Programs and Tours: e .•- 3-6 Ice Age Peopling of Northern Colorado 118 500- --~2! 1-1 3-13 Altered Landscapes Exhibit Opening 60 400- -~ 3-28 Mary Todd Lincoln program 145 300- i Meetings and Rentals - Museum: 200- ~ 3-2 Car Club 35 100- - 3-4 Fire Services meeting 20 O. 3-6 Foundation meeting 5 2005 2006 2007 2008 2009 3-8 Ranch Meadows HOA rental 35 3-16 EPPD 8 3-17 EPPD 8 3-18 Citizens Information Academy 32 3-19 Rooftop Rodeo 30 3-24 Newcomers Club Rental 34 3-26 Friends Board 20 3-28 Rooftop Rodeo 40 3-31 EPPD 8 Year-to-Date: 2008 2584 2009 2870
Estes Park Senior Center MenD To: Community Development Committee -Trustees Levine, Eisenlauer and Miller Fmrn: Lori Mitchell, Senior Center Director CC: Jacquie Halbumt Lowell Richardson, Betty Kilsdonk Date: May 7,2009 Re: ESTES PARK SENIOR CENTER - General Report MAY SENIOR CENTER PROGRAMS / EVENTS May 5 "Wilderness Medicine" - by Emergency Medical Technician, Vern Miller May 6 "Coffee with the Mayor" - 8:00 a.m. - Mayor Bill Pinkham hosts his monthly coffee chat May 6 "International Travels: Health and Safety Advice" -by JeanMight,RN, BSN,Ladmer County Health Department May 5-19 "Folklore in America: Urban Legends" -by Kay Kirkman May 7-28 "The Music of Tchaikovsky" -by Dr.Derald DeYoung May 14 Day *4:"Rockies vs. Houston baseball" - sold out May 12 '1Wother's Day Luncheon" - musical entertainment by Lynette Johnson and Phyllis Eggers May 19 "Musical Fun with Scott Bussen" - Music and juggling - sponsored by the Aspen Club of the Poudre Valley Health System May 20 Monthly Medicare counseling sessions May 31 Day trip: "Boulder Dinner Theatre - Annie" - sold out The Senior Center offers a wide variety of drop-in events such as mahjongg, art and craft studios, Tri Fit and Tai Chi fitness classes, bridge, pinochle, pool, a wellness blood pressure clinic and more. The Senior Center continues with development of a collaborative relationship with the Park School District Outreach Program with more classes slated for summer and fall. The next offering is a two- part computer class featuring Microsoft Ofice - Word 2007. 1n Apdl wefeaturedatwo-part serks on Microsoft Office - Publisher 2007 wluch filled to capacity and was well received by participants. June and July day trip destinations include the Denver Botanic Gardens in Denver, the Gold Hill Inn above Left Hand Canyon and the Vintage Aero Flying Museum in Fort Lupton. STATISTICS Year to date 3.31.09 Senior Center statistics attached ACTION ITEMS: None RECOMMENDATIONS: None BUDGET/COST: N/A 1
Estes Park Senior Center - Meal Programs Report 3.31.09 page 1 Meals on Wheels, Dining Room and Take-Out Meals Meals on Wheels Current Month March = 411 2005 Total = 4,876 2006 Total = 4,651 2007 Total = 4,056 2008 Total = 4,736 2009 YTD = 1,301 - 600 - 500 -(6 )__ f. -/IX7.• -48 - 300 - 200 - 100 IIIIIIIIIIII0 JFMAMJJASOND - 2005 --- 2009 -- 2006 • 2007 - 2008 Dining Room Meals Previous Month = February = 577 = 60% capacity Current Month = March = 587 = 58% capacity Includes take-out meals (5), member (553) and non-member meals(29) - 1400 2005 Total = 9,854 2006 Total = 9,275 - 1200 2007 Total = 9,588 2008 Total = 8,265 2009 YTD = 1,752 - 1000 - 800 - 600 1 -400 - 200 1 1 1 1 1 1 1 1 1 1 1 1 0 JFMAMJJASOND -0- 2005 ----2009 -•- 2006 YTD -1- 2007 -+-2008
Senior Center Meal Programs Report 3.31.09 page 2 Meals on Wheels, Dining Room and Take-Out Meals Combined Meal Programs - Monthly Comparisons 1800 - 2009 1600 998 1400 1200 *4 -- ~x - 2005 1265 1000 \4 1 b --2006 800 ~~k 1187 600 - 2007 1059 400 - 2008 200 974 Current Month 0 ' March = 998 40#444<-4#44*# J. Combined Meal Programs - Yearly Comparisons 16000 - 2003 11,356 14000 - 2004 13,937 12000 - 2005 14,730 10000 . 28,29 8000 - 2007 13,644 - 2008 6000 13,001 - 2009 4000 2009 2000 YTD 0 3,053
Senior Center Programs / Activity Attendance Report 3.31.09 page 3 Attendance at Activities and Programs Current month March = 1,090 (in number of visits drop-in and planned programs combined) - 2000 2005 Total = 10,411 2006 Total = 12,411 - 1800 2007 Total = 14,089 - 1600 2008 Total = 14,441 2009 YTD = 3,318 - 1400 - 1200 - 1000 - 800 - 600 - 400 - 200 111111111111 0 JFMAMJJASOND --- 2009 YTD -0- 2005 Total -+- 2006 Total -i- 2007 total -•- 2008 Previous month - February 2009 "Planned Programs" Potential or Ideal Capacity 492 "Planned Programs /% Utilization .* 472 or 96 % capacity *programs as a % of ideal capacity /actual "Drop-In" Programs utilization 769 Current month - March 2009 "Planned Programs" Potential or Ideal Capacity 317 "Planned Programs /% Utilization .* 343 or 108% capacity *programs as a % of ideal capacity /actual "Drop-In" Programs utilization 747
Senior Center / Facility Overall Attendance 3.31.09 page 4 2500 -*- 2009 YTD 3,732 2000 /1-1 * 2005 Year Total 1500 17,857 0-1 A 2006 1000 t Year Total 17,471 500 -I- 2007 Year Total 18,510 0 0 40 4,- , ..0 .ses, ..bi& .P 'f cP / y -*- 2008 "byr Year total 17,562 2009 Senior Center Rentals 2009 Senior Center Non-Rental Users January (0) January TOEP meetings (5) February (0) Rider Advisory (7) March (0) NARFE (7) April February CIA (25) Sister Cities (6) 2009 Year to date: 0 NARFE (16) March CIA (50) NARFE (15) 2005 rental users = 393 Sister Cities (5) 2006 rental users = 426 TOEP (11) 2007 rental users = 721 April 2008 rental users = 599 2009 Year to date: 147 2005 non-rental users = 1295 2006 non-rental users = 286 2007non-rental users = 249 2008 non-rental users = 270
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, Town Clerk's Office Memo To: Honorable Mayor Pinkham Board of Trustees Town Administrator Halburnt Media From: Jackie Williamson, Town Clerk Date: May 27,2009 Subject: Meeting Cancellation - Community Development The Community Development Committee meeting scheduled for Thursday, June 4,2009, has been cancelled.
... Cynthia Deats From: EP Administration [ir3045@estes.org] Sent: Wednesday, May 27, 2009 12:49 PM To: Cynthia Deats Subject: Job Done Notice(Send) ***************************** *** Job Done Notice(Send) *** ***************************** JOB NO. 1564 ST. TIME 05/27 12:45 PGS. 1 SEND DOCUMENT NAME TX/RX INCOMPLETE ----- TRANSACTION OK 5869561 KEPL 5869532 Trail Gazette 5861691 Channel 8 6353677 Reporter Herald 5771590 EP News ERROR ----- 1
X Town Clerk's Office Memo To: Honorable Mayor Pinkham Board of Trustees Town Administrator Halburnt Media From: Jackie Williamson, Town Clerk Date: June 26,2009 Subject: Meeting Cancellation - Community Development The Community Development Committee meeting scheduled for Thursday, July 2, 2009, has been cancelled because there are no action items to bring forward.
42 1 Cynthia Deats From: EP Administration [ir3045@estes.org] Sent: Friday, June 26, 2009 11:43 AM To: Cynthia Deats Subject: Job Done Notice(Send) ***************************** *** Job Done Notice(Send) *** ***************************** JOB NO. 1675 ST. TIME 06/26 11:38 PGS. 1 SEND DOCUMENT NAME TX/RX INCOMPLETE ----- TRANSACTION OK 5869561 KEPL 5869532 Trail Gazette 5861691 Channel 8 6353677 Reporter Herald 5771590 EP News ERROR ----- 1
Estes Park 1 Convention & Visitors Bureau Memo To: Community Development Committee - Trustees Eisenlauer, Levine, and Miller From: Peter Marsh CC: Tom Pickering, Jacquie Halburnt, Lowell Richardson Date: June 26,2009 Re: CVB Marketing Committee - June Reports: as of May 31 1. 2009 Visitors Guide Requests - the volume is 44% higher than this period in 2008. There are a number of factors involved in this increase, some of which we control, some of which we don't control. First, we shifted a number of fall national magazine ads into a second or third spring issue; second, Colorado.com continues to perform exceptionally well; third we negotiated extra ad insertions with a major national magazine to compensate for mistakes made in 2008. 2. Visitors Guide Downloads - this volume is improving, having been 21% behind 2008 as of the end of April to only 14% behind 2008 as of the end of May. 3. National Media - volume of ad responses is up an incredible 73.5% for the same reasons mentioned in paragraph #1 above. 4. Internet Advertising - Google and Yahoo keyword search campaigns have cost per clicks of $0.96 and $1.25 respectively. Colorado.com click through rate is a very high 1.56% while our regional Wool Market advertising on the web sites for the Denver Post, and Channels 4&9 generated click through rates of .04% to 0.15%. The two TV web sites click through rates were double the norm. 5. Program Planning - work on 2010 programs is underway working with the LMD consultant. 6. Inserts - the Scotsfest and fall event newspaper insert is in the copywriting stage. This will run in the daily papers in Boulder, Longmont, Loveland, Greeley, Ft. Collins, and Cheyenne on August 30. 7. Other - various event posters, event radio commercials, and regional web campaigns are in various stages of production at this time. ACTION ITEM: None BUDGET/COST: None BACKGROUND: None RECOMMENDATION: None 1
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, Estes Park Convention & Visitors Bureau Memo TO: Community Development Committee: Trustees Levine, Eisenlauer, Miller From: Suzy Blackhurst, Communications Officer CC: Jacqueline Halbumt, Lowell Richardson, Tom Pickering, Peter Marsh Date: June 24,2009 Re: Media Relations Report The Stats: Print coverage is showing the stress of reduced space available in Colorado newspapers for out-of-town event and activity coverage Print Coverage Placements - Through May 31, 2009 2008: 468 2009: 369 # of Inches - Through May 31, 2009 2008: 1,317.75 2009: 1,167.25 Web Coverage continues to increase Web Coverage -Program placements through May 31, 2009 2008: 69 2009: 108 Web Blogs through May 31, 2009 Total Blog Mentions: 218 Web Blog Tenor through May 31, 2009 Excellent: 39 Positive: 53 Neutral: 85 Below Desirable 9 Disparaging 8 E Newsletter January 09 April 09 May 09 June 09 Total E-Newsletters sent 4,958 5,180 5,369 5,475 Unique Open Rate 41.6% 33.6% 35.9% 31.8% Unique Click Through Rate: 15.4% 12.4% 10.8% 10.2% Industry Standards: Unique Open Rate: above 30% = Excellent Unique Click Through Rate: 5-15% = Average NOTE: All rates drop over time Familiarization Tours and Travel Writer Visits: May: Colorado Tourism Organization: Canadian Travel Host (radio) May: Fodor's Travel Guide July 9: Kathryn Brockman: E-zine writer (travelwriters.com; the writingworks.net)
¢ Page 2 - Media Relations Report 6-24-09 (FAMs/Travel Writer Visits, continued) July 20-23: Aaron Dalton, E-zine writer, Jewish Exponent, Metro New York Newspaper August 28-29: Japanese group tour Special Activities Norwegian Tour-Estes Park Visit Coordination Significant Press Coverage Received or Anticipated The Colorado Guide Peaks and Plains Encompass Magazine Men's Journal Women's Running Bridal Guide magazine Rachael Ray Magazine Ingrams Magazine, Kansas City Wild Blue Yonder (Frontier Airlines in-flight magazine) Delta In-Flight Magazine ABC-Channel 7 news (on-camera interview forecasting summer season traffic) Colorado Parent Magazine Grace Hood, KUNC interview WeSentBrent.com travel radio interview Travel Spike: The social media consultant experiment with Travel Spike has ended. Results of the coverage received are impressive, but quite expensive. The need for assistance with social media outlets can be covered should a PR Agency be used in 2010. Statistical Results from Travel Spike 19 Press Releases pitched PR (E-zines): 2,933 Social Media Marketing Points: 13,028 Total number of Web 2.0 hits: 15,961 Number stories picked up: 45 E-zine stories pitched: 15 Number of E-zine stories run: 50 Approximate Value of each story run:$2,000 Total value all E-zine stories $100,000 Submission Sites included: PR.com; i-newswire (PressRadar.com, Yahoo, Google): PR Log (Google News, search engines, javascript, html & RSS feeds Blogging, Microblogging & News websites • Blog established on wordpress (info from our website) • Twitter • Plurk • Google News Mom Bloggers: • Travelingmamas.com • Waanderlustandlipstick.com • Deliciousbaby.com • Travelsawymom.com • Blondemomblog.com Special Requests fulfilled YTD: 86
Estes Park Convention & Visitors Bureau Memo To: Community Development Committee - Trustees Eisenlauer, Levine, and Miller From: Teri Weldin Salerno, Visitor Services Manager CC: Tom Pickering, Jacqueline Halbumt and Lowell Richardson Date: June 26,2009 Re: Second Quarter Visitor Services Report 1. Second Quarter Visitors Center Traffic The center experienced an increase of approximately 18.5% in traffic in April, May and June over the second quarter last year. In 2008, we saw 64,642 people come through our doors, for an average of 718 people per day. This year, we had 76,709 visitors during our second quarter, an average of 852 people each day. April saw a slight decrease in traffic over April last year, while May and June both showed significant increases over the same months last year. For the first half of 2009, we are seeing an increase of approximately 20% in visitation at the Visitors Center over the same time period last year. The most current stats available from RMNP reflect nearly a 10% increase in visitation through May in 2009, compared to the first five months in 2008. 2. Second Quarter Telephone Calls Visitor Services staff fielded 15% more telephone calls during the second quarter of 2009 over the same time period in 2008. The CVB received 6,615 calls Apr - June in 2008, an average of 73.5 calls per day, and in 2009 we fielded 7,616, for an average for 85 calls per day. PLEASE NOTE: Estimates for calls and visitors were used for the last five days in June in order to complete this report by the deadline. 3. Seasonal Staff on board The CVB has hired five seasonal staff to help us with the upcoming busy season. We hired two full-time and three part-time seasonal staff. We are quite fortunate to once again have four returning staff from previous years, and the fifth is new as a seasonal worker. All are doing a great job and we look forward to our work with them through this season. 4. Volunteer Ambassadors Currently the number of volunteer Ambassadors totals 71, with a several others in various stages of training. We are always looking for new volunteers and will continue to seek new members to add to our ranks. This is a solid number with which to begin the season, as we like to have at least 70 volunteers going into summer. 5. Volunteer Ambassadors: Second Annual Training held on May 12 in the Town Board Room. For the second year, we organized a comprehensive training session for the Ambassadors and seasonal staff to help prepare them for the upcoming, busy season. Presentations were made by Kyle Paterson, Public Information Officer with RMNP; Stan Gengler, Executive Director with the Estes Valley Recreation and Park District; Forrest McVicar, Volunteer Ambassador and RMNP volunteer (he covered National Forest Service issues) and EP town employees: Greg Filsinger, Bo Winslow, Julie Nikolai, Peggy Campbell and me covering the Free Visitor Shuttle The training lasted for three hours in the morning, and was followed in the afternoon by the Ambassadofs regular monthly meeting and luncheon, held upstairs at Town Hall. Evaluations of the 1
training were completed by approximately half of those in attendance and the general consensus was the , training had been a success for the second year. All of the respondents (except one) gave the overall training the highest or second highest rating. 6. Lodging and Retail Tours Volunteer Ambassadors and CVB staff visited nearly 40 lodging properties over the course of four days in May. For the first time this year, we hired a shuttle bus to take everyone to the various properties and the bus was a huge success! We had more participation than ever on the lodging tours and based on feedback from staff and volunteers, the bus was the major reason for this increase. During the first week of June, the Ambassadors and staff participated in a retail tour, and visited 26 businesses. One day was organized as a walking tour of the properties downtown, and the second day was a driving tour. For the second year, we have organized our retail tour as we do the lodging tour, by invitation and scheduling time at the store so that they can make a brief presentation to the group about their business. We have found this to be a better way to learn about the various retail businesses in Estes Park. 7. Bond Park Cabin The Bond Park Cabin opened for visitors on Thursday, June 18. We are fortunate that the cabin is being staffed again by returning seasonal staff, Chris Baisley. It will be Chris's fourth year. The cabin hours are: Thursday - Saturday: Noon - 5P and Sundays: 11A - 4P. The cabin will remain open with the above schedule through Scotfest, Sept. 13. After Scotfest, the cabin will be open on Saturdays and Sundays into the first weekend of October, which is Elkfest weekend. After Elkfest, the cabin will close. 8. Estes Park 2009 Visitor Guide: Distribution from the Visitors Center During the first half of 2009, we have distributed approximately 20,000 Visitor Guides through the Visitors Center. This distribution includes walk-in visitors, other town departments, area businesses, and conferences attended by Julie Nikolai. • Page 2
Museum/Senior Center Services Memo To: Community Development Committee - Trustees Pinkham, Levine & Eisenlauer From: Betty Kilsdonk, Director, Museum/Senior Center Services Department CC: Jacquie Halburnt, Lowell Richardson Date: July 2,2009 Re: Estes Park Museum Monthly Report July Programs To September 6: Historic Fall River Hydroplant open Tuesday -Sunday 1 PM - 4 PM. July 1, 8, 15, 22, 29: Hands-On Heritage Series for Kids, sponsored by the Rotary Club Foundation of Estes Park. Registration is full and there is a waiting list. Series themes are: Arapaho Dwellings, Mountain Men, Fun & Games in the Wild West, Native American Arts, and Handkerchief Dolls. July 4: Coolest Car Show at Bond Park; Friends of the Museum fundraiser. July 7: Rooftop Rodeo Parade. Staff is helping the Estes family participate in the parade in recognition of the Estes Sesquicentennial. July 21, 10 AM to noon: Cheley Camp Tour. Facilitated by the Estes Park Museum and guided by Cheley Camp staff. July 23-25: Estes Family Reunion. The museum is the headquarters for the Estes Family Reunion registration, a program by Dr. Jim Pickering, and a banquet. July 31, 7 PM: Care & Collection of Antique Jewelry. Local expert Bob Fixter discusses wise practices for old jewelry. Current Exhibits Altered Landscapes. The formation of the local landscape and its alteration by humans and natural processes. Through September 20,2009. Patchwork Storytellers. A selection of quilts from the Museum's collection. Through January 3, 2010. Estes Park Museum Friends & Foundation, Inc. Kudos to the hardworking Friends of the Museum. During the past month alone they released a new publication (on historic sites in the National Park) and held a book signing on June 13; held a volunteer recognition wine and cheese on June 11; sponsored a barbecue at the Hydroplant for the Steam Tour on June 16; and conducted a major fundraiser, a historic tour based at the YMCA, on June 27. Staff is pleased to assist the Friends in these efforts, which raise both funds to support the Museum, and awareness of the value of Estes Park's unique history. ACTION ITEMS: None BUDGET/COST: N/A RECOMMENDATIONS: None
2 Estes Park Museum May, 2009 May 2009 Attendance Gallery Visitors 618 Hydroplant Visitors 89 Programs and Tours 554 Group Meetings and Rentals 238 Total Attendance and Programs 1499 Total May Attendance Programs and Tours Capacity 800 Estes Park Museumand Hydroplant Programs and Tours Percentage Utilization 69 1800- ~1747) 116621 Museum Programs and Tours: 1600-·- . 5-7 Tchaikovsky Class 40 0 , 149~ 1400 - * " 6 IWD.1, 5-8 CWAM Reception 100 [1318' I1309j 5-10 CWAM RMNP Tour 10 1200- 5-14 Tchaikovsky Class 42 4 1000. 5-16 Staking Her Claim 33 5-17 Parade of Years breakfast 80 800- - 5-19 Estes Park Schools Third Grade Tour 25 600- 5-20 Friends Historic Tour Tea 20 5-21 Tchaikovsky Class 42 400- 5-27 Estes Park Schools Third,Grade Tour 27 200- 5-28 Estes Park Schools Third Grade Tour 23 . : '1 5-28 Tchaikovsky Class 42 0-, i , 1 1 2005 2006 2007 2008 2009 5-28 Tchaikovsky Class Buffet 42 5-29 Private Tour 3 5-29 Private Tour 2 5-29 Private Tour 4 5-29 Estes Park Schools Third Grade Tour 19 Meetings and Rentals - Museum: 5-4 EPPD 8 5-4 Car Club 35 5-6 Fire Services Initiative Committee 20 5-13 Car Club 35 5-15 EPPD 17 5-18 County Commissioners 12 5-19 Aspen Club program 26 5-20 Fire Services 20 5-21 Rooftop Rodeo 30 5-23 Lynn Thomas Rental 35 Year-to-Date: 2008 5214 2009 5072 Hydroplant Season Totals: 2008 1679 2009 98
Estes Park Senior Center Menv To: Community Development Committee -Trustees Levine, Eisenlauer and Miller From: Lori Mitchell, Senior Center Director CC: Jacquie Halbumt, Lowell Richardson, Betty Kilsdonk Date: July 2,2009 Re: ESTES PARK SENIOR CENTER - General Report United Way Grant After a competitive application and interview process, the Estes Park Senior Center was awarded a continued contract with the United Way of Larimer County for the 2009-2012 budget seasons totaling $27,000, the full amount requested in the application. The Senior Center will receive $9,000 for the 2009-2010 United Way fiscal year. Actual allocations to the Senior Center for the remaining two years of the award, fiscal years 2011 and 2012, are subject to the outcome of annual United Way fundraising campaigns. The Senior Center has applied for and received annual operating grants from the United Way from 1998 to the present with cumulative grant awards totaling over $77,790. These funds are used as operating support for Senior Center Meals on Wheels and Dining Room meal programs. Estes Park Senior Citizens Center Inc. (EPSCC, Inc.) The fundraising season is offto a good start for EPSCC, Inc. The first of four summer breakfast buffets was held on June 13 with 286 in attendance. This is the largest June attendance in the 12-year history ofthe event. There are three more buffets: July 11, August 8 and September 5,2009. All are encouraged to attend. The breakfast revenues support Senior Center projects. EPSCC, Inc. membership is 524 year-to-date, with 137 of those being new members. Last year, their total membership was 548. Low-Vision Services In September 2009, the Low Vision Support group will resume monthly meetings at the Estes Park Senior Center. This group sponsored by Disabled Resource Services (DRS) of Loveland/Fort Collins. The Senior Center will be assisting DRS local coordinator Penn Bowden to host a "Low-Vision Fair" highlighting services for Estes Park residents with visual impairments. This is a free service open to the community. Healthy Hearts Club The Senior Center is the host site for a Healthy Hearts Club clinic on Tuesday, September 22,2009 from 7:00 a.m. to 10:00 a.m. In observance ofNational Cholesterol Month 2009, the Healthy Hearts Club, the Aspen Club of the Poudre Valley Health System and the Heart Center of the Rockies will collaborate to provide community heart health screenings to adults in Estes Park and across Northern Colorado. The event provides a blood test for cholesterol analysis, a blood pressure check, stroke risk appraisal, and an individualized discussion about the results. Registration information will be provided in the local media. Visiting Senior Centers: Each spring, staff contacts Front Range senior groups inviting them to Estes Park for Senior Center lunches, Museum and Hydro Plant tours, Senior Center breakfasts and tourism activities. Thus far, we hosted Johnstown, Platteville, Englewood, Fort Collins and Wheat Ridge. The groups range in size from 6 to 30 people. 1
. 7.2.09 Community Development Committee - Estes Park Senior Center - general report Alzheimer's Association program: The Senior Center, Good Samaritan Village, the Alzheimer's Association and the Estes Park Medical Center are collaboratively hosting a public program on Tuesday, August 25,2009 at 6:30 p.m. at the Senior Center. The presentation will be by Dr. Paul Bell, Colorado State University. He will speak on Alzheimer' s disease and helpful resources. JULY SENIOR CENTER PROGRAMS / EVENTS July 3 Senior Center closed July 4 EPSCC, Inc. holiday potluck; cards and fireworks July 7 Cowboy luncheon and entertainment by "Cowboy Singer Ron Ball" July 11 Breakfast Buffet Fundraiser - community event July 15 Medicare Counseling - by appointment July 21 "Wellness with Music" - Marion Haase, Music Therapist, featuring the healing effects of music, therapeutic drumming and more - sponsored by the Aspen Club of the Poudre Valley Health System July 30 EPSCC, Inc. members-only annual picnic The Senior Center offers a wide variety of drop-in events such as mahjongg, art and craft studios, Tri Fit and Tai Chi fitness classes, bridge, pinochle, pool, a wellness blood pressure clinic and more. Other events: The Senior Center and the Estes Park Museum are jointly offering "First Fridays: Drawingfrom the Collection with Pat Greenberg." The three-part series features historic objects from the Museum collection along with individual drawing instruction. The dates are August 7, September 4 and October 2,2009. Registration is now open by contacting the Senior Center. The Senior Center continues with the development of a collaborative relationship with the Park School District Outreach offering two classes this summer: Microsoft Word 2007 with Paulette Ring and a four-part Creative Writing series in August with local instructor and author, John Fridrich. Registration for Creative Writing is now open at the Senior Center. Dav trips: July 20 Members Only: "Edible Mountains - Rocky Mountain National Park" - by Austin Condon July 29 Vintage. Aero Museum - Platte Valley Airpark, Hudson, Colorado . August 13 Rockies vs. Pittsburgh baseball - Coors Field August 24 Mystery Trip: All-day fun in a historic location September 3 Rockies vs. Mets baseball - Coors Field September 21 Blackhawk/Central City STATISTICS Year to date 5.31.09 Senior Center statistics attached ACTION ITEMS: None RECOMMENDATIONS: None BUDGET/COST: N/A 2
Estes Park Senior Center - Meal Programs Report 5.31.09 page 1 Meals on Wheels, Dining Room and Take-Out Meals Meals on Wheels Current Month May = 310 2005 Total = 4,876 2006 Total = 4,651 2007 Total = 4,056 2008 Total = 4,736 2009 YTD = 2,001 - 600 - 500 . - 400 - 300 - 200 - 100 111111111111 0 JFMAMJJASOND -•- 2005 --- 2009 --1,- 2006 -11- 2007 -0-- 2008 Dining Room Meals Previous Month = April = 586 = 55% capacity Current Month = May = 604 = 63% capacity Includes take-out meals ( 4 ), member ( 562) and non-member meals( 38 ) - 1400 2005 Total = 9,854 2006 Total = 9,275 - 1200 2007 Total = 9,588 2008 Total = 8,265 2009 YTD = 2,942 - 1000 - 800 - 600 1 -400 - 200 111111111111 0 JFMAMJJASOND - 2005 -,-2009 -*- 2006 YTD -1-- 2007 -*-2008
Senior Center Meal Programs Report 5.31.09 page 2 Meals on Wheels, Dining Room and Take-Out Meals Combined Meal Programs - Monthly Comparisons 1800 1600 - 2009 -- A-»\ 1400 1200 1135 - 2005 ya«v 1000 - 2006 800 1223 600 - 2007 1256 400 - 2008 2OO 1021 Current Month May = 914 044#44494#44#4/ Combined Meal Programs - Yearly Comparisons 16000 02003 14000 11,356 - 2004 13,937 12000 -2005 14,730 10000 . 2860 8000 - 2007 13,644 6000 - 2008 13,001 I 2009 4000 2009 2000 YTD 0 4,943
Senior Center Programs / Activity Attendance Report 5.31.09 page 3 Attendance at Activities and Programs Current month May = 1,228 (in number of visits drop-in and planned programs combined) - 2000 2005 Total = 10,411 2006 Total = 12,411 - 1800 2007 Total = 14,089 - 1600 2008 Total = 14,441 2009 YTD = 5,592 - 1400 - 1200 - 1000 - 800 - 600 - 400 - 200 111111111111 0 JFMAMJJASOND -1-- 2009 YTD -0- 2005 Total -*- 2006 Total -4- 2007 total -0- 2008 Previous month - April 2009 "Planned Programs" Potential or Ideal Capacity 281 "Planned Programs /% Utilization "* 200 or 71 % capacity *programs as a % of ideal capacity /actual "Drop-In" Programs utilization 796 Current month - Mav 2009 "Planned Programs" Potential or Ideal Capacity 389 "Planned Programs /% Utilization" * 366 or 94% capacity *programs as a % of ideal capacity /actual "Drop-in" Programs utilization 862
Senior Center / Facility Overall Attendance 5.31.09 page 4 2500 --8- 2009 YTD 6,318 2000 • 2005 Year Total 1500 17,857 U A 2006 1000 Year Total 17,471 500 -4- 2007 Year Total 18,510 0 1 1 0 1 1 1 1 1 1 1 1 ,+ 1?' *19- ~9- 4, ss"ts> *P#f' 04+04 46' -I- 2008 Year total 17,562 2009 Senior Center Rentals 2009 Senior Center Non-Rental Users January (0) January TOEP meetings (5) February (0) Rider Advisory (7) March (0) NARFE (7) April (0) February CIA (25) May Ranch Meadows HOA meeting (35) Sister Cities (6) NARFE (16) March CIA (50) NARFE (15) 2009 Year to date: 35 Sister Cities (5) 2005 rental users = 393 TOEP(11) 2006 rental users = 426 April TOEP (20) 2007 rental users = 721 NARFE (18) 2008 rental users = 599 Sister Cities (6) May TOEP (28) Sister Cities (11) Rider Advisory (10) NARFE (19) Parade of Years (77) 2009 Year to date: 321 2005 non-rental users = 1295 2006 non-rental users = 286 2007non-rental users = 249 2008 non-rental users = 270
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Be ~%-0 5~3 0 9 g 1- 2 g 2 4 .i -O &%E 9 4 + e 1 > 1 Egg g g Eg @ E y 1 4 EZ 2 2 ? .C 05*E 4.to-> g 3 ~ OO E- N -C c 2 2 O (001(6 6 5<5 rpTAL.P A $ oF U )1409 Change %Change % Change Valuation previous Total Valuation r ious Valuation ious Total Valuation otal Valuation revious January $4,450,815 377% $2,030,683 -54% $3,487,495 72% $1,858,095 $936,504 February $2,782,210 367% $3,458,209 24% $1,471,444 $2,585,466 76% $3,026,716 17% $3,399,901 62% $7,080,592 108% $1,529,733 -78% $6,030,855 294% $626,124 $2,100,174 26% $1,457,427 -31% $3,196,672 119% $1,890,680 -41% $739,589 -61 % $3,439,128 -28% $2,995,104 -13% $3,045,601 $1,440,763 -53% $1,633,694 13% 56 Ll- 808't,8 L'1$ %89- 814/988' UD %9 L ZOS'917 L '8$ %£9- 890'OZZ'8$ %£68 €'Eze'9$ eunr 969+- 988'9*L'9$ 56* 1 88£'Ezt/98 $ %98- 089'990'Le$ 908 L99'802'3*$ %EL *6*'982'68$ O-1-A 906'ZES'2$ %8£- 6*9'EU'2$ 56£98 88Z'8*9'EL$ 0/OEL- 388'LEE' L$ Anr EL' :63'*$ 5698 *LE'899'*$ %98 L LS€'09*'8$ 961 L- 869'99*' 1$ 1sn6nv LLB'890'2$ %/2 8*9'Eze' LE %99- *Et'*LS' 1$ %LE L 89*Ezvt,$ JeqUIeldes 68Z 226'886'8$ %8£8 96 L'ZOE'3$ %88- 89*'809$ % LE **9'096'3$ JeqojOO %*9- *69'8607$ %9 L 99t'968'2$ %0*- 96 L'9902$ %ZO L OLO'et*'8$ .lequ.leAON %89- 0*6'9 Lt,$ %0- 998'963' /$ %92- 998'998'2$ 56£8 990' L LO'€$ dequlaoea TOWN OF ESTES PARK Monthly Building Permit Summary 2005 - 2009 6002 a..IA 1!U.lied 5u!Plir.18\60-£008 SlbIOdEH\SlyOdEJU 31¥0-01-El¥3*\SlbIOd)U\83\6u!Pl!nE\AGp-Ull,ll00\EJeA.les\\ % Change from Year
g E 82 00 a)„000„ 09,9 000002 . 0 mE- u 10 "/ M 92- E M 44 9 cr 0 1/1 3 18 0% R N aN 00 0 0 CO O 0 0 r.- 0 h O O 00 09 0 0 co O O 0 N M N J h S E c 2 ca} c a- ,.., 18 [DE™@ 6 m c R.9 (D )- B %6~582 00>BEGi 0 & 4- 0% .3 - 00 g ~co I N E .9- 2-~ c.:266!29:em 8292*08 82 s 0% 2 000 9 00 LO ~ CD 0) g h RI g O 0 0 0 Or LO ~- 3 0 4. 4 0 C\' O N NO - - CU - IfM Cd d e 8% N „ O 00 - ° O - 2 C\1 - 9/ 44 - 5 3 0 0) midi==u -ii = 2 5 2 5 8 E 2 2 £ 2 7 0 0 (lf'J C I - 9 2 ch i € 3 LE g jifig$%3 1% z Qz z 2% M C AZ -z mz : .% a , 23 0. 1110·= a %206 g -5 J-7* 0% Hilinal 2-1 2% /5 2% 132 25% 1% fi em H iz< 2 0 -1 *22* B O m X E-SCOLLE Z 2% 8&533322 2 2 04 /4 111< (5> 0> U.> $ 00 5 January February Marcli April May June July August Seplembel October November December TOTAI-S 00-009' ,£$ 00-000'OMB 00'009'LS 00-000'69£' 1$ 98' UB 00 000'9$ 6£t788'9t7 L'8$ De'ZOE'*8 &4$ 06-889'6£Z¢ 06£Z L'919$ 0~69'EC97$ 10'9 LZ'920'£$ DZ £09'9£6$ otage 1,972 1,553 8,639 $817,426.74 $ 1,55 , ,114.40 $534,072.90 $681,020.53 $1,165,263.84 $6,019,409.20 siluued os!Ul 'Slal)0Ule.I 'SUO!1!Ppe = AUOOA'V/PPV :eloN I :Su!'~S/MOpU!.M :eoeldej L :euiqini pu!M 6008 JeeuS JeeA\60-ZOOE SlyOd313\9.1.BOd38 31Va-01.-ldV3*\SlbIOd)B\80\5ulpl!118\Aep Ulll,00\BleAJes\\ 1. eBed 2009 BUILDING PERMIT SUMMARY 'Wric 3 AS Z96'9 OEL'SK 001+6'91$ ZE 899'89$ 00* '26$ 00 089'*98$ -902'on$ 00'ZEZ'oot$ : s)Buumliv L :wewn=Wel!08 JeleeH/GOBU]Il:I/Jel!08 :suu,Jed os!.MI Bu!.Mollo; 041 apniou!. osie silulied~(zee~~~ornuu,oo :sullued os!2 Bu!.Molio# all; apnlou! osie suuued alA 6£ Sl!lu.led OSIIN lelojautuloo le; al.A 09 sliul.led os'VI le!;uepisabl lejol L :Joldeojejul Remodel/Add Square Footage 1,492 6,983 00 09£'Et$ RESIDENTIAL PERMITS 01) New Single Family Detached Sll~Iblad -AE!(1 N 91 )0 charge for FPDPs suuued juipee epnio D qUInld/eu!.1 OASK M 03) Ne~ pytlily e :auedold/eu!-1 SeD 9 JewaH JeWM
., Public Information Office Memo To: Community Development Committee - Trustees Levine, Eisenlauer and Miller From: Kate Rusch, Public Information Officer Date: July 2,2009 Re: Public Information - General Report Initial Meetings with Town Departments and Media After beginning work on May 26, 2009, PIO Rusch held meetings with each Town Department to review public information adivities and to identify needs for assistance. The PIO will be the conduit for information from all departments, with the exception of the CVB (events) and Museum/Senior Center Services Departments, which have staff dedicated to public information. Regular meetings are planned with staff and Department Heads to facilitate the public information program. PIO Rusch also met with local radio staff and editors of the Estes Park News and the Estes Park Trail Gazette to discuss current coverage and identify the goals and needs of both the Town and the media staff. Public Information Team The Public Information Team met on June 17 to discuss the role of the team in relation to that of the PIO. The group will serve as an information network and a production team for the Town newsletters, the Bugle and Spotlight. Bugle story ideas were compiled by the team, along with assignments and a schedule that will result in the Bugle mailing in late July. Web Team The next meeting of the web team will take place July 22. This will be the first meeting conducted by the PIO with agenda items will include training needs for departmental web managers and the redistribution of high-importance information to top-level web pages. News Releases Produced Date Title/Topic 5.19.09 Kate Rusch will serve as Public Information Officer 5.21.09 Municipal offices closed for Memorial Day 5.27.09 Visit the Safety Fair this Saturday 6.3.09 Bond Park resodding 1
.. 6.3.09 Firefighters annual appreciation night 6.4.09 Sladh drob-off closed 6.5.09 Prospect Aventle reconstruction public forum 6.9.09 International Codes adoption process 6.9.09 Town water is safe 6.9.09 Safeway fueling station applications under review 6.10.09 Free parking at more than 30 locations across town 6.10.09 Triangle meeting 6.11.09 Fire Department supports Fire District 6.16.09 Be safe around swift water 6.23.09 Planning Commission evening meetings 6.23.09 Municipal offices closed July 3 6.23.09 Safety Fair recap 6.24.09 Town Board and LMD meet June 30 6.25.09 Join Mayor Pinkham to chat over coffee 6.25.09 Estes Park Fire Station 2 recognized by the Insurance Services Office 6.25.09 MacGregBr Avenue closure 6/26-6/28 (PBIP distribution) 6.26.09 Town distributes the 2008 Water Quality Report Other Media Contacts • Supplied information to 9News on an elk calving behind Town Hall on June 8 Estes Park DVD Of 1,000 copies produced, 125 copies have been reserved for future CIA participants and 245 have been distributed to film participants, Town employees, Trustees, the media, the LMD Board, the Park School District R-3, the general public and Rocky Mountain Transit. Further distribution of DVDs will be managed by PIO Rusch. The www.estes.org News Desk contains a link to request a free DVD, through which several requests have been received. The PIO is actively working to make the film viewable on www.estes.orq once adequate space is available to house the film on the web server. Website Website work has included general content revision and removal of outdated materials on general information pages. The News Desk at www.estes.orq/pressreleases has been updated in format and content: • Museum and Senior Center news releases relocated to each facility's website. • DVD information/request link. • Website visitors can now subscribe to receive all Town news releases and meeting agendas by e-mail. A news release will be sent to encourage the public to take advantage of this new service. The PIO is evaluating current web content and organization for opportunities to make the site more navigable and user-friendly with new content including short films. Development of the New Desk pages will continue to streamline access for the public and the media. The PIO will make suggestions for updates to departmental pages with individual department web managers. • Page 2
Training and Education • PIO Rusch is actively seeking opportunities for training, particularly in the area of emergency communications. The PIO will complete a three-part online course by the National Incident Management System on emergency preparedness, management and communications. • The PIO has joined the Northem Co/orado Pub#c Communicators, a group of public information officers from Northern Colorado communities which meets bi-monthly in Fort Collins for training on current issues in public information. • The PIO will continue to attend all committee meetings, board meetings and study sessions as necessary to become familiar with all general government operations and projects. Upcoming Projects • Serve as an information conduit between the Bond Park Master Plan consultants and the community, issuing news releases and managing the Town's project web page for public access during the process. • Develop an administrative policy defining the proper components, style and methods of distribution for Town news releases for use by all departments. • Complete a communications audit detailing all departmental public communications to serve as a component of an eventual comprehensive Town of Estes Park Communication Plan. • Produce fact sheets for high-profile projects and issues as directed by the Town Administrator. • Organize and market a Town of Estes Park Speakers Bureau which includes experts on Town programs and issues. Action Items: None Recommendations: None BudgeVCost: NA • Page 3