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PACKET Community Development 2005-02-03
. 1 3 AGENDA TOWN OF ESTES PARK COMMUNITY DEVELOPMENT COMMITTEE February 3,2005 8:00 a.m. Preparation date: 1/28/05 *Revision date: 2/2/05 1 CONVENTION & VISITORS BUREAU A. Communications 1. Advertising Program - Year End Reports 2. Community/Media Relations Reports a) 2005 Media Relations Plan b) Web Site Content Update B. Group Sales & Marketing 1. Conference Center Year End Report 2. Group Sales Report - January C. Visitors Services 1. Reports D. Special Events 1. Action Items a) Approval of Rocky Mountain Horse Club Contract - June 22-26 b) Approval of Colorado Arabian Horse Club Contract - July 1 -4 c) *Preliminary Review Stanley Park Master Plan d) Request to Purchase Used Water Truck e) Policy Manual Revisions on Banner Regulations & Specifications 1 11. ECONOMIC DEVELOPMENT 1. Reports NOTE: The Community Development Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared. AGENDA TOWN OF ESTES PARK COMMUNITY DEVELOPMENT COMMITTEE February 3,2005 8:00 a.m. Preparation date: 1/28/05 *Revision date: 1/31/05 f 1 CONVENTION & VISITORS BUREAU A. Communications 1. Advertising Program - Year End Reports 2. Community/Media Relations Reports a) 2005 Media Relations Plan b) Web Site Content Update B. Group Sales & Marketing 1. Conference Center Year End Report 2. Group Sales Report - January C. Visitors Services 1. Reports D. Special Events 1. Action Items a) Approval of Rocky Mountain Horse Club Contract - June 22-26 b) Approval of Colorado Arabian Horse Club Contract - July 1 -4 c) Approval of Stanley Park Master Plan d) Request to Proceed - Phase I of Stanley Park Master Plan e) Request to Purchase Used Water Truck f) *Policy Manual Revisions on Banner Regulations & Specifications 11 ECONOMIC DEVELOPMENT 1. Reports NOTE: The Community Development Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared. Community Development Committee Advertising Department Report February 3,2005 I. Requests for Information as of December 31, 2004 A. Total requests for information were up 1,967, or 3.68% year-to-date. B. Advertising generated requests were up 4,605, or 12.31% year to date. C. E-mailed requests for planners were down 12.67% compared to the same period last year. D. 800 calls are down 6,355 calls or 24.34% year to date. II. Work in Progress A. CVB Website - 1/24/05, instituted a pay per click campaign on Google to keep our website ranking at or near the top. This is intended to run 3 months, at which time our natural optimization should be functioning. B. Lure Piece arrived Tuesday. C. First spring flight of magazine ads publish in three weeks. D. Investigating new Internet promotional opportunities including Internet CO-ops. E. First Quarter Media Schedule attached. Estes ParkY-T-D Planner Requests 69,610 70,651 : 70,000 .- - 64,778 64,395 : 61,287 ZTEEET 60,000 -~ -' -TF- 55,495 57,82.9 ' 55,459 : :HM:: 53,492 50,000 --i ---Akv . : -.:: .:-· :- -:,:.:~:1 -0'::~i~:~:'''~:ii~:::~-2 - 40,000 --4 - 30,000 - - -32*-Afji-il - 20,000 - - -EN*73*Ki-#BRNE- ~ ' »-i - - 10,000 -E - -: 2329§2¥ A 0 1 lilli 1996 1997 1998 1999 2000 2001 2002 2003 2004 December 31 Estes Park E-Mailed Requests for Information 25000 20,155 20000 tamt>nm3:R:: 17,614 15,603 15000 .U*.-,--- 13,722 . "91 8~,1:41*4559 11,180 2%%359 ism:>ir090&081 , 10000 80:*>9*333@ZE .. .. 00*<«·-- .' **5>:.»»»>*> ..0, ="Mi .*22,3,2....fel . li 222*38*2./ 7,105 .'*Elm= .2*, 05" ' 0 5,347 *33*m&* 2*%@ :.. A 5000 0*@*A ¢3**Ek:§%165* .*IM 02#. 2&1118 te*'00*9 02««€44*6 2,799 : 41 M'Vij/3181/M I .- I. > · ./5/72§-·Moxa BX©*»WZ€·*52 93**r r .-34 , 1 7 *Pfl 63:2888382888:38s ......B*:8*32*se::5 ·08....a ~ ;:.:?A/* j 1 1 j 1997 1998 1999 2000 2001 2002 2003 2004 Year-to-Date December 31 Volume Estes Park Wats Line Calls 80,000 74,528 70,000 ~:RO 65,975 0:ki@02 *33 ~ 62,475 :838§* i?>i?}iR*Mi ~ 58,595 60,000 -*i myfi:2% api:Nj{ 3*i*i{ : 8%:;:i:*% 44Eyak 50,000 9:W: : 5/ 40 000 * 36,824 I. 31,405 30.ooof:k m :dix*~~: 26,114 ...............t .................... 28% 98% 2%51 *05% RE@ 0%23 ........... ........... ----------- =:~~E~~E~~~~~~E~EN ~~~i~i~i~~~i~~~i~~j~- *Iqff~~~~~~~~~~~~2 3*?3~~~~~~~~R-IN EE~#Rijj~~j~~;EN =ME?E~EfE~Ei?iE 1 6% 19,759 20,000 2 4*ii ~.-A:~ 9{~ /~~~~~~~~~t~ 4:i *- :1 k *miN *Ea r»75 ........... >xexoxo> 10,000 -i=- i~%2.:- 2/-1- 4%* 4* *46 *i *: A:*~~E~~~~22~~~& 2*ki&~E®~~k~ :~jitiHENHEM@ BEE~E~ERE~igiE~E~A 5::::::::::55:: I /: 12* *41 ReE *Nl 0 *m>:3%.4- 2543%*4::2 " 1 1996 1997 1998 1999 2000 2001 2002 2003 2004 Y-T-D December 31 - W t. 2 b 1 - 1- M Oh Sun Mon Tue H/ed Thu Fri Sat Holiday 11 12 14 15 ZZ IZ Or 6I 81 9I 6Z 83 Lt 93 53 +Z ft 9006 5 spots Channel 4 3x 10" Snowshoe ad 4 spots Channel 4 5 spots Channel 4 6 IOUUell 0 siods g 6 Iouumo §,ods 5 6 Iouueq o §,ods g 6 IouumI o Glods g spots Channel 4 3 x 10" Snowshoe Ad News, Post News and Post - January XEP'loH If Of B :, Ce 2 S *A g -11'f .t 0. 0. 1311 5 0 0 i i%9 - 2 2 00 . 10 i - 10 - 10 M M 0, . m -r 1 CP 5 Fe 39 3 Anu 0 0 M t, .U~ 5 00/9 1 = 4%11 S r- % 1 . 4 M - 10 N M ES@!cz < &6 g < 2 60 4 A -1 E ie « *< © A-, *14< 5< 6 9 ch< < r 1 5 & .g de gi © UO @M@ME 2.99 =o =s ~N A .-1 el .£4 E--1>=2 M 5# 2 6 02 13 DZE BE *.O Z Em ar U = 2 uf %14.i .2 5 a /1 002 t 00 2 2 5 1223 0 'Eb -2 W M CM a M RE 5,4 ¤ 0 4 -C - BOQUE- - 6 uglg 2% g w 4 m 30 di 2 nter Trails 9006 pABil puole SUOI10 4 spots Channel 4 page Tab Insert ley Tribune, Ft. 4 spots Channel 4 3 x 10" Snowshoe ad News and Post 'WUIAI sexo,L 'losuns radoan, February A4on Tue XEPHOH 82 LZ porter-Her d 4 0 r- 6-4 0 .-1 .11 -1 N A 0© r-- el 0- g Z Sun A4on Tue H/ed Fri Sat 11 12 14 15 16 18 19 93 St 9006 4 spots Channel 4 5 spots Channel 4 5 spots Channel 4 3 x10" Snowshoe ad 5 spots Channel 9 5 spots Channel 9 6 IouumIC) sjods g 6 IouumID gods g spots Channel 4 3 x 10" Snowshoe ad News and Post ft £3 33 It If Of 63 St News and Post March Kgpuns 121§12[ CVB Media Relations Plan - 2005 ESTES PARK COLORADO CONVENTION & VISITOI*. B[.JI~AU 1. Produce and provide appropriate visitor collateral material. Strategy: • With assistance from staff and ambassadors identify and produce products that meet visitors needs (i.e. Maps, Lodging Grid, Events brochure, What to Do with Children in Estes Park) 2. Establish, build and strengthen relationships with travel editors, writers, and producers for general and related media outlets who can generate print or electronic media coverage and motivate their readers/viewers/listeners to travel to and/or lengthen their stay in Estes Park. Strategies: • Proactively seek and secure ongoing coverage from regional and national travel media. • Maintain an editorial calendar for reaching print and electronic media (attached) • Correspond via email, phone and letter to target media contacts • Distribute timely and informational media releases and media alerts • Produce seasonal media kits and feature articles • Maintain a media-friendly multi-purpose media room on EstesParkCVB.com • Fulfill media requests and inquiries • Conduct media familiarization tours 3. Strengthen web-related presence Strategy • Update EstesParkCVB.com web site in an effort to increase visits o Maintain Website "Press Room" to include media releases, digital images - high and low resolution, story ideas, contact information, events, attractions, sample itineraries o Develop downloadable vacation planner 4. Strengthen communications with CVB stakeholders, members and community members Strategies: • Develop and distribute informational e-mails and material for the community and tourism industry partners. • Disseminate information at meetings with community. 5. Plan and execute media relations elements relating to capital projects and major initiatives impacting visitor services Strategies: • Coordinate Visitors Center construction information and events from groundbreaking ceremonies through final occupation of the new building (see attachment) • Develop and execute media plan for Stanley Park refurbishment and development • Coordinate with appropriate Town staff and departments to develop and implement a media plan for potential visitors transportation system 111 g -2 2 -23 0 L <F LO & e it 1 9 4 r. CNN <*a=g i f S IFS ~ f 06 U 0 0 a 0 2 0 CO A C C C -0- £* m U) CIO C (D O 0 L -0 -0- ~ * 2 -0' f@ a a §~ -4 0 5 a % (3 2,A CM E (/) t 0 6 0 i i 4 ·M E & 3 9 1 # 8 1 ·E Ja ·2 2 65 16 @2_g<IL ~WTE f~~L'.1 -O.5 m >, 11.1 ® 2 -E 5 £--3 COM >,co'*2 *2 0 * (1) C) g 586~~ ~ ¤~25 06 -3 (0 -0 - 0 0 (0 ~ E~bE@3~%%%€ ~ ~4~0~-~ gm 99- af ©00 g 90 (0 (u < a 80 0 (0 J J COCO C-Ebli a.5 .5 2 M[20>iELL<H-U.1$00-~U-O- <<-,UJU)20*~-un CDCOAL-LL-L-A AA AA A >,00 cccc 0CE Co M N cO (1) r -S (0 (0 n a M (0 (0 (0 (0 co Co (N JJJJ 9 0 0 CO l~tgur?RE<F 1 0):Em~~~REDia r- r r-- * 77770 O 91 (0 0 o z W :E im 6, 0 -2 2 -3 -a A ~ a 6' 2 a) 16 0 Wtfiff it O<mOOLLILL Distribution Date Distribution Di~~~1~on Distribution Dist tion Distribution Date B Date D Date F 5-Jan 5-Jan qe:1- L Siepuel Jel/\1- L LA 'Ueld e,pew 9001 Z Jo J @5ed uer'-9 L qe=1-8 L Xel/\1-02 XeIAI-OZ le)'JeW looM unr-8 L qed- L geri- L ~1 =1- L qed- L Jdv-g L -9 L CIa:1-0 L qed-L ll.lell]Ul =Calendar f Eve ntsin Regional Newspapers, Newspaper Columnists (Generally 2-3 weeks in advance) 17-Jan 7-Jan 29-Mar 10-Jan XeIN-Z L Xew-01 AelAI-ZZ 0 (Xe Siel.Iled) 91./9 2005 MEDIA INFORMATION PLAN epaTUKYJE°LTzvae~~%02:nlrea~i~r~l~yeekl~nk~~%227'ar news features & materials 19-Jan (aoueApe u! 941UOW 9 AllefeueE)) 9381!JAA leAe Jdv-9 L Jdv-6Z Jdv-6Z (Xe iepolueIN) kelAI-£ L XeIN-08 4 months in advance) Uolljele~Al MJed Sal 0!uold Jeeg Appe istribution Groups 500 f 4 4 4* 99 000 7 11- 1„ g N r gr.g r- 2a .C m 0 6- 2 & 2 2 , 1 CO i O R m. C 90)099 10 6 CO R * R 5 5 > 265 N 11:< ifF #101 f EmAA 4 ev oval) WWW m rr-r- (<'RE 92 N 2# =f N" CCOCC "CCC 6 -3 -9 ·33 7 :f ~ f J 2 QL 92 > 5 5 0 >> 8 8 1/JOD: a.~02 622%6 A 00ktkd~ 0k 4%0044 2.3 CD E 2 2 0.0 C 21 4 4 = 0 32 - b 0 0 N - 1.L Z -¤ m 0, 2 00 0% 2 .c m .9 4 0.2 E & .. u, .9 2 u o > 4-, 18 0 -0 ·9 2 ~1+Mm/a~~~di1St ~~~ ~2~~3~tg-~am#*- -62 2 m J~ g C~ * 2 ~1 ~ g Wei 22 33 2@22<1 0§6 U) LL LL O < (O ZLLI LL >11_OI Q 11_ n IL _ 2 6 0 - * 6 0 JO U) < r (0 (0 0 (0 0 c c -5-5 -5-3 -3 -5 ==a-a.·*® a)(DEL® :6 2222#22® 0 000 00 CIO J 9 7 3##%1 2 9 N 1.0 r- ~ DJJ . E> 00 =1 cou) 2 002:@ ZE: js23333Eff~~eSS~@9 -coL.14(41(04©*Mo6(v~wr~~ m M 4 6 (O 6 2 I tA 0 0 0 0 0- a a.- a M>>>>>> 0 (0(00 00 O 000000 EN CNI CO O -reN r r CN N 4*354 3 CO 85 Distribution Date Dis bution Distrib on Distribution Distribution Dist tion · r ·Ueld elpeK 9001 Z Jo Z amd Event Date Release Topic Date D Date E 25-Feb 25-Jan 4-Feb 14-Mar 10-Jan JeIN--VE XeIN-VE 6ng-gz 4-May 3-May unr-L des- I 48 100 unf-0£ 100-€ ABIN-EL Inr-Z L PO-EL suo!}eu! Xevy-92 inf-9~ 100-92 ook Sale 15-Jul sjepuaie eu!ze6evy 90, 40JeIAI Mag~azine Calendars Calendars ==== 18-Jun Teddy Bear Picnic IOJeO (SUGM 19-Jun Estes Park Mar aJa Jel.ULUnS vorite Des Inations u!ze6 100 100- L Sie Ueleo au!ze6eIAI ludv 2-Jun Minia 3-May 2-Mar -Dec Home rage 1 01 z Suzy Blackhurst From: Tim Brittain [tbrittain@lighthousecapitalmtg.corn] Sent: Tuesday, January 11, 2005 5:01 PM To: CV Bureau Subject: RE: EP CVB Deadlines for 2005 services 01.11.2005 Mrs. Blackhurst, The name of our business has changed effective 01.04.2005. Formerly known as Lighthouse Capital Mortgage, we amended the articles of incorporation with the State of Colorado, and our new name is HIGHLANDER MORTGAGE, INC. All address and telephone information remains unchanged. The business is now solely owned by Timothy W. Brittain. We will update the e-mail information when the new website is completed. The town has been notified and is updating the records for the business license, but I was uncertain if this information would also be distributed to your office. I appreciate your assistance with updating the 'business directory" records. Also, thank you for the work you have done through the CVB for the benefit of the local business owners. During the year that I have been in Estes Park full time, it has been evident that your efforts have not been fully appreciated or supported by some in our business community. You made a very positive impression on me several months back during your presentation at a Board of Realtors breakfast meeting. I was impressed by your positive attitude and the professional way you responded to some in the audience who seemed more interested in making negative personal comments than discussing the issues. Thank you for your assistance. Respectfully, Timothy W. Brittain Highlander Mo,tgage, Inc. 970-586-5420 -----Original Message----- From: CV Bureau [mailto:CVBinfo@estes.org] Sent: Thursday, January 06,2005 2:53 PM To: undisclosed-recipients: Subject: EP CVB Deadlines for 2005 services The time is approaching when service fees will become effective for Convention & Visitors Bureau services. Within the next few days information and order forms will accompany business license renewal forms to businesses located within the city limits. To help you see the differences between free basic listings and enhanced listings, staff has begun enabling the enhanced feature providing preferred listing status for all who have entered the "enhanced" information which includes a thumbnail photo. On Feb. 1, only those businesses that have requested additional services (enhanced listings, brochure rack space) will receive the services that require payments. Please note: if the first half or full payment is not received by Feb. 15, additional services will be discontinued until payment in full is received. If electing the 2-payment option, businesses will lose the 2- payment option in 2006 if payment for service is not received by 6/15/2005. If payment in full is not received by 6/15/05, services will be denied until full payment is received. Rates shown in this email pertain only to those businesses located within the city limits of The Town ofEstes Park. All others wishing to participate must contact Tom Pickering, Estes Park CVB Executive Director at 970.577.9900. Specific deadlines are: • Contract for service due by Feb. 1, 2005 • First half or full payment due Feb. 15, 2005 • Final Half Payment due June 15, 2005 Fees for all services are listed on the business log4n page at www.EstesParkCVB.com. If you'd like to receive an electronic copy of the material being enclosed with business license renewal forms issued by the 1/12/2005 --J-~-4<21- *$$#21 Mes=*%* MIKE WAID A ASSOCIATES i NG December 20,2004 Suzy Blackhurst Communications Coordinator Estes Park Convention & Visitors Bureau P.O. Box 1200 ~ Estes Park, CO 80517 Suzy: I would like to personally thank you for your assistance in our Destination Co/orado: Estes Park article. We immensely enjoyed our visit and hope to convince many of our 40,000 circulation base to visit Estes Park. Enclosed you will find several copies of our Parker magazine. It was published several weeks ago. Our Castle Rock version publishes first week of January and I will forward you copies of it when available. If you should require anything else from us, please let me know right away. Again, thanks for all of your help. Happy Holidays! My best, CL f,3 - Mike Waid President, Mike Waid & Associate Publisher, Search Parker & Search Castle Rock Magazines Mike Waid & Associates 11479 S Pine Drive, Ste 19 Parker, CO 80134 USA 303.805.9455 www.mikewaid.com , Page 1 of 1 Suzy Blackhurst From: melanie humphrey [bigdogli@earthlink.net] Sent: Wednesday, December 01, 2004 2:56 PM To: CV Bureau Subject: Re: CVB is looking for... I am so happy with you (all of you) I will bring my brochures by soon. Thanks Melanie Humphey www.theperfectportrait.net ----- Original Message ----- From: CV Bureau Sent: Wednesday, December 01, 2004 12:18 PM Subject: CVB is looking for... Brochures, menus, visitor information handouts Those dropping by the Information Center continue to ask about where to stay, eat and shop and we're not exaggerating when we say they love seeing your brochures, rack cards and menus. The former tenant removed all materials from the Visitors Center when vacating the building, so unless you've brought some by in the last month, we don't have your brochures. You can drop them off any time we're open: 9 a.m. to 5 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays. Information about what's happening around town The CVB gladly accepts information about your event or exhibit for inclusion in the calendar postings on EstesParkCVB.com and for distribution locally and to the media. We do have a few basic guidelines that we follow: • The event must be of community importance (bake sales and other similar fundraisers don't qualify, but a League of Women Voters seminar would) or visitor importance (event must be of professional caliber), • The event must be of short duration (one day, one week or, as in theater performances specific dates). • Event info must include a commercial or professional level phone contact (home phone numbers cannot be used for posting), a contact name (someone we can contact for clarification or more details), time of the event and where it occurs, including a specific street address (i.e.: Estes Park Visitors Center, 500 Big Thompson Ave.), and of course, a description of what the event is all about. How soon do we need the info? As soon as you have it. A communications calendar for 2005 will be distributed before the end of December, but remember that national print media have up to a six-month lead time (Suzy's already fielding calls about special activities for Mothers Day); regional magazines generally need info between 3-4 months in advance, and newspapers often require about events three weeks advance notice. If you have photos of past annual events, we'd like to consider including those on EstesParkCVB.com. Questions about any of this should be directed to Communications Coordinator Suzy Blackhurst at 970-577-9900. New web page photos We are developing a new section for the website where we will list ongoing art and museum exhibits. While that information continues to be included in press releases, it has become apparent that some additional forum for these longer-term events is needed. In order to post the information on EstesParkcvb.com we need photos to illustrate the page. Some ideas: exhibits, artists at work, people viewing exhibits, people watching the artists. As soon as we have illustrative photos, the posting will occur. Please send your photos to CVBinfo@estes.org for consideration. Suzy Blackhurst Communications Coordinator Estes Park Convention & Visitors Bureau P.O. Box 1200 Estes Park, CO 80517 Voice: 970.577.9900 www.EstesParkCVB.com 12/1/2004 Page 1 of.2 Peter Marsh From: Lynda Vogel [cacep@earthlink.net] Sent: Wednesday, December 01,2004 12:31 PM To: Peter Marsh Subject: Re: CVB Website Importance: High Peter: Thanks for your quick response and solution to the ongoing calendar listings. The Cultural Arts Council appreciates all of the Town's, CVB's and your personal efforts and support of our programs. If there is anything more that we can do to asset in the flow of information to and from Estes Park, please let us know. Sincerely, Lynda S. Vogel Executive Director Cultural Arts Council of Estes Park - www.EstesArts.com ---- Original Message ---- From: Peter Marsh To: Lvnda Vogel Cc: Suzv Blackhurst ; Teri Weldin ; Tom Pickering Sent: Friday, November 26, 2004 10:04 AM Subject: RE: CVB Website Lynda, We have been struggling with the format and technical aspect of our new database driven calendar. Unlike the old HTML calendar on the Town site where we could list things going on for a week, a month, or longer at the top of every month as "All Month", we can't do that with the database driven calendar. We are left with either entering the exhibit on the first of the month and note in the description that it goes on all month, or, we would have to list it every day of the month. The first option isn't fair to the sponsor, and the second looks terrible. So, Suzy and I think we have arrived at a solution. I f you look at the events page, http:Uestesparkcvb.com/events.cfm and the drop down listing of "Type" we are going to add a category of"Ongoing Exhibits" where we will write a page of descriptors and dates of all long term exhibits. This would include the Museum, some CACEP items, Art Center items, etc. We will add the same category "Ongoing Exhibits" to the "Arts and Culture" drop down menu of All Types at http:Vestesparkcvb.com/arts.cfm. That way, we catch both the people looking for events as well as the people looking for Arts and Culture. I think that will give you more exposure than if it were just listed as a single day event which it isn't in this case. It also gives us a tool to address all "ongoing" presentations. Thanks, Peter Peter Marsh Director of Communications Town of Estes Park Convention & Visitors Bureau P.O. Box 1200 170 Mac Gregor Ave. Estes Park, CO 80517 Voice: 970-577-9900 ext. 225 Fax: 970-586-0249 E-mail: pwm@estes.org 12/1/2004 Suzy Blackhurst From: James Frank [photos@jamesfrank.com] Sent: Wednesday, November 24, 200412:11 PM To: CV Bureau Subject: Hello from JJ Hi Suzy, Peter and Julie, Congratulations on making it into the new digs. Don't forget to take a few deep breaths and (momentarily) relax. It's only going to get better. Suzy, thank you for the consistent updates. Thanks to all for the current ads being run and aired. Ashton and I are compiling a CD of my latest and best photographs of the area for reference at the CVB. We're planning to have it ready by the week of December 6th. I'll call next week to get any input. Wishing you all a Happy Thanksgiving. Best regards, JJ and Ashton James Frank Photography, Inc. 586-3418 photos@jamesfrank.com ncp@jamesfrank.com 1 Suzy Blackhurst From: SESpooner@aol.com ')Sent: Friday, November 19, 2004 2:36 PM To: CV Bureau Subject: Re: CVB Update Dear Suzy, How nice to get the update, and learn what's happening at the Visitor center, and how the promotions are going for next week and the early winter season. As an Ambassador, I am excited about the proress.- It will be fun to watch it all develop! Thanks! Sue Sue Spooner 527 Hondius Circle Estes Park, CO 80517 970 586-0386 1 Page 1 of 1 Suzy Blackhurst From: Mamaosam@aol.com ~Sent: Thursday, November 18, 2004 5:13 PM To: CV Bureau Subject: Re: CVB Update Keep up the great work!! We appreciate all you do! Dad's Laundry 11/24/2004 Page 1 of i Suzy Blackhurst „~ From: Brownfieldsestes@cs.com ~Sent: Thursday, November 18, 2004 5:43 PM To: CV Bureau Subject: Re: CVB Update Suzy and the entire staff of CVB. My best wishes for a successful program on behalf of the merchants and others who have wondered for years if their chamber dues were doing them any good. Here's to a great Thanksgiving and Christmas season. Sincerely, Jerry Brownfield 11/24/2004 ESTES PARK CONFERENCE CENTER 2004 YEAR END REPORT The Estes Park Conference Center has completed its fourteenth year of operation; promoting conferences to the Estes Valley during the off peak or "value season". The Colorado economy has begun to see the effects of an economic turnaround since 2001 with the effects of 9/11. While the recovery continues to progress slowly, group travel continues to be affected. The EPCC hosted a total of 144 groups in 2004. Of this total 78 were conferences, equating to 8,297 conference attendees. This was an increase of 9 groups and 299 attendees. The community continues to use the EPCC with 45 groups in 2004, up five groups from last year. The 10,552 local attendees is down from last year, due primarily to smaller group events. Group travel, while on the rise, is still affected by an economy that is slow to rebound in our region. Some ofthe factors of concern include: - organizations are planning shorter conferences and lower attendance is evident - corporate group travel has decreased in the number of overnight out of town events planned - group event planners are looking at venues closer to home for events - for those meetings that still include overnight stays, current airfare wars are allowing planners to look at some cost effective meetings on short notice in other parts ofthe country, getting more "bang for their buck" The Holiday Inn began renovations on the lobby, lounge and restaurant in November. This has decreased available meeting space by two meeting rooms, currently being used for the front desk office and the restaurant. While this may have affected 1-2 groups that chose another location due to construction in progress, I feel there's been minimal effect based on the fact that we were short conference space. 2001-2004 Attendance Figures: CATEGORY/YEAR 2001 2002 2003 2004 Number of conferences 75 79 69 78 Number of Conferees 10,098 10,044 7,998 8,297 Number of Civic Users 14,753 14,585 12,045 10,552 Conferees Spending $4,725,000 $4,670,460 $3,761,059 $3,373,565 The Holiday Inn has done a good job of maintaining the facility. While in relatively good condition, new carpet for the ballroom is greatly needed. Furniture replacement was put on hold last year so coincide this year with the carpet replacement. The pre-function space requires new chairs, a table and a few lamps. A complete list ofthe compiled information, with breakdowns on spending is available in the group sales office. ESTES PARK CONFERENCE CENTER 2004 Group Bookings January May Kathy Kochevar Mamography Society EP Medical Center Oriental Rug Show Windsor Servere CACEP Metro State College Hewlett Packard EP Gun Club Mothers Day Brunch CCAE NAHRO Sanders/Hein Wedding Derrick Group Message ofLife E.S.A. Colorado Telecommunications February Colorado Ag. Stats Model Railroaders CNRG Rotaly Club Libertarian Party CCHE TRS Orientation Sweet Adelines EP CVB Web Team Cily of Lakewood Piano Recital CSAE National Park Service Community Hearing EP Graduation Villagers March June Colorado Festivals & Events Community Hearing August/Chanos Wedding Hennip/Costav Wedding CO Women's History Group Colo. Police Chiefs National Park Service Brooks/Thurstad Wedding Life Bridge Church Colorado Quilters Career Day Motorcycle Touring Association National Safety Officers April P.E.P July Rocky Mountain National Park Rachel Siddel Function Community Easter Service Weiss/Tingue Wedding Norlarco University of Houston EP Chamber Trade Show Rotary Club EP Volunteer Luncheon Scott McClain Colo. Veterinarian Assoc. Centex EP Police Dept. EP Rodeo Dance Taste ofEstes Colo. Telecom Colo. Women's Ministries Summer Residents Assn. MENU EP Womens Golf Turning Point Rocky Mtn. National Park Colo. Radiology Techs. People to People July (Cont'd) October (Cont'd) Forever Living Resorts Caring Pregnancy Trail Ridge Store Seifeldt/Mammo Brunch Dobson/Mann Wedding PPIAC Forever Living Resorts Reparion Assoc. Olson/Brawley Wedding August Colo. Municipal League BTX Chemistry RM Evangelical Ministries Lancaster Reunion Military Comptrollers Assn. PEO Luncheon Optimists Conference EP Book Sales Fountain of Life Summer Residents Assn. Centex . November Ft. Lupton Colorado Division of Wildlife Community Hearing Family Life Wil Banks Resources Rky Mtn Evangelical Free Church Sweet Adelines Conference Family Life CSU Colo. Wheat Growers Assoc. Lonmont Teachers EP Wedding Show Syngenta Seeds CDOT Leann Rosbel Function Holiday Inn - University Park RMNP Retirement Party Annual Holiday House Timberline Church TRS CACEP First National Bank September December NAFTO Fantasy Ball Lucky Joes Town of Estes Park Scottish-Irish Fest Estes Park Ambassadors BP America Ft. Collins Police Loveland Police Chaplains CACEP RMDial EP Women's Club NAPA Auto RMNP Dept. of the Interior Colorado Propane Delbert Snookers Malasson/Kiv=ven Bob Kem EcoPlast EP Library Dinner Parry's Timberline Church Dr. Durward Community Hearing Christmas Eve Community Celebration Windcliff October Men's Fellowship Colorado Audiology Wessley Group Colorado Water Quality Harmony Foundation Colorado Advanced Life ESTES PARK CONFERENCE CENTER 2004 Local Group Usage -- 45 Groups Estes Park Gun Club Rotary Club Windcliff Rentals Kathy Kochevar Estes Park Trade Fair Easter Celebration Estes Park Medical Ctr. Community Hearing Scottish/Irish Highland Fest. Harmony I)inner Dr. Durward Party Alpine Music Festival. Estes Park Police Dept. Estes Park Bridal Show Estes Park Women's Club Holiday House Christmas Eve Celebration CSAE Dinner/Tour H. S. Career Day RMNP Retirement Party Estes Park Ambassadors Fantasy Ball Career Day Estes Park Library Dinner Taste of Estes Villagers Estes Park Volunteers Reception Rotary Club CACEP Reception Estes Park CVB Web Team Forever Living Resorts Town of Estes Park Summer Residents Association Rodeo Dance Estes Park Book Sale Estes Park Women's Golf Community Hearing Community Hearing Summer Residents Association First National Bank CVB Group Sales Activity January 2005 Market Segment Calls Leads Distributed Weddings 26 17 Meetings/Retreats 11 7 Reunions 17 13 Motorcoach Tours 0 0 Estes Park Hotel Occupancies 1999-2004 Month 1999 2000 2001 2002 2003 2004 January 20% 21% 17% 16% 18.0% 17.1% February 30% 28% 31% 28% 19.2% 23.2% March 21% 29% 36% 31% 23.4% 25.4% April 37% 23% 26% 25% 21.7% 22.0% May 42% 46% 37% 47% 37.9% 41.5% June 76% 78% 72% 67% 63.4% 65.9% July 90% 95% 85% 82% 81.0% 81.1% August 87% 84% 78% 72% 72.2% 71.8% September 80% 79% 70% 68% 64.3% 67.8% October 53% 49% 42% 43% 46.3% 44.1% November 26% 28% 31% 24% 24.1% 25.6% December 18% 25% 23% 19% 19.1% 23.9% Total 48.3% 49.3% 47.1% 44.5% 46.2% 44.2% Estes Park Average Hotel Rate 1999-2004 Month 1999 2000 2001 2002 2003 2004 January $84.72 $97.17 $88.08 $86.44 $84.69 $ 93.31 February $93.89 $93.99 $98.26 $82.69 $107.30 $ 93.52 March $85.96 $97.71 $88.99 $79.73 $81.76 $ 81.84 April $90.72 $94.25 $81.55 $90.56 $86.75 $ 89.83 May $84.17 $100.84 $97.06 $135.40 $102.44 $103.74 June $125.71 $124.20 $131.00 $132.39 $135.62 $133.16 July $147.57 $143.73 $152.93 $149.34 $152.53 $157.28 August $126.27 $125.51 $145.47 $143.80 $140.06 $145.66 September $111.12 $121.18 $114.64 $113.15 $129.99 $129.26 October $94.52 $99.79 $113.95 $104.87 $112.46 $128.47 November $96.11 $95.91 $103.08 $91.14 $87.03 $115.39 December $109.55 $89.50 $111.33 $96.84 $94.00 $102.24 Total $104.19 $106.98 $112.89 $122.64 $125.72 $127.31 Statistics provided by Rocky Mountain Lodging Report, reprinted by the Town of Estes Park's Group Sales & Marketing Department. Community Development Committee Visitors Center Report February 3,2005 The CVB staff has occupied the Visitors Center since November 23,2004. We have come a long way since moving into our new "home". All of the work and repairs that needed to be done have been completed, so things are looking good. The museum even loaned us some vintage photos of Estes Park to hang in our lobby, and this has added a nice touch to the center. The CVB is in the process of purchasing two large maps for the Visitors Center. These items will greatly improve our space and bring an excellent focal point to the now empty walls behind our customer counter. One map will be of the entire state, the other of Estes Park. These maps are being created by the same outfit that designed the beautiful, very large wall map of Colorado found in the Ft. Collins Visitor Center. Our Colorado map will be approximately 6' x 8', and we expect it to be ready to hang soon. The Estes Park map will take a while longer to create, but we plan to have it by May and in time for the summer season. This map will also be printable in a smaller version so that people will be able to carry a copy away with them to use during their adventure in Estes Park. The center recently began testing the retail market by selling post cards and calendars. To date, our sales have not been high, but we anticipate that this income will increase as the busier months draw near. We will also consider selling other items, but may wait to take on more until we have more space in our new building. As I mentioned in my last report, the Chamber took almost everything with them when they left the building, so we have been working to fill our space with information for our visitors. Currently, we have a total o f over 80 brochures from lodging facilities, various activities, retail shops, restaurants and other miscellaneous groups. Every day, the list grows and we are pleased with the response so far, but look forward to providing more information for our visitors as businesses choose to purchase services from the CVB. Businesses have been able to place their information in the center free of charge, as well as sample other CVB services without cost, but with the new year, the CVB fees are taking effect. When the 2005 Business License renewal forms were mailed to businesses in January, the CVB included an order form for services, along with a letter explaining what the CVB has to offer. February 15 is the deadline for businesses to make a full or partial payment toward the total cost of the services they purchase; however, we are doing our best to work with businesses and can be flexible with our deadlines when necessary and appropriate. The CVB staff is committed to providing excellent service to our stakeholders and our goal is to talk to all of them! We have added a temporary staff person, to help the CVB with the current task before us. Peggy Campbell is contacting businesses who have not yet purchased services, to answer any questions they may have, with the goal ofbringing them on board. Peggy worked with the CVB during the development and launch of our new website, so we are pleased to have her back with us. We have created and put into place procedures and processes to handle the income now flowing into the CVB for our new services. To date, we have received an order form from 70 stakeholders. It is still early and the order forms are rolling in daily! This time of year, the Visitors Center is receiving an average o f about 20 - 25 calls each day. f AGREEMENT THIS AGREEMENT, made this -~_ day 06/Va 0101.j , 202SE by and between the TOWN OF ESTES PARK, COLORADO, (the "Town") a Municipal Corporation, as party of the second part, EJ31Citu~ 11~uNTAIdDllf\,liAnle, 1-6Fas party of the second part, 6(Ma 02mmM© WITNESSETH: WHEREAS, die second party desires to hold a horse show or shows at the Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado and make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party ill connection with the use of said facilities, NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on the following date or dates: 2005 -=btuvg wa 1 20:~r- .Le *c inos- --UF- 3-3, Sbor JA€_ 34 i '73Co V 2. First party agrees to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish any feed or straw for any of the animals and no cleaning of the stalls except as herein provided. 1. First party shall receive and be entitled to keep all receipts from the sale of box seats, whether sold on a seasonal basis or for the above horse show or shows. AGREEMENT THIS AGREEMENT, made this J& day of ~£027+46€ , 200 4, by and between the TOWN OF ESTES PARK, COLORADO, (the "Town") a Municipal Corporation, as party of the second part, and 0980 8755 fA#UL ,**Tao /ktof ail~ty of the second part, WITNESSETH: WHEREAS, the second party desires to hold a horse show or shows at the Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado and make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party in connection with the use of sid facilities, NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on the following date or dates: 2005 JUL7 1 (702981 j JULY 4 3All,4049 , UbLY A SUAR:Ay; @,t £9 3 2. First party agrees to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish any feed or su-aw for any of the animals and no cleaning of the stalls except as herein provided. 3. First party shall receive and be entitled to keep all receipts from the sale of box seats, whether sold oil a seasonal basis or for the above horse show or shows. MEMORANDUM TO: Mayor Baudek and Board of Trustees FROM: Goal #6 Team DATE: February 2,2005 SUBJECT: Approval of the Stanley Park Master Plan Background: The Town Board's 2002-2004 goals included a review of the Stanley Park Master Plan and in July 2003, the Town Board approved the development o f a Stanley Park Master Plan. Last February the Community Development Committee was presented a "schematic" which was produced by Goal Team #6. At the meeting the Goal Team was directed to take the "schematic" to a higher level. In 2004 the Town Board's Goal #6 was the Stanley Park Implementation Plan. The new Goal Team has been meeting since last summer. Designs Studio West and Roger Thorpe were chosen as the design team and will present the preliminary plan at the February 3rd Community Development Meeting to insure that the Team is going in the right direction on the master plan. All Trustees and the Mayor were invited to attend this meeting. With the approval o f the Community Development Committee the request to approval the final Master Plan will be made at the Trustee Meeting February 8,2005. Goal Team Members are: Tom Pickering, Randy Repola, Bob Jospeh, Wayne Newsom Peter Marsh, David Habecker, Betty Kilsdonk, and Linda Hinze. Budget/Cost: The 2005 and 2006 Community Reinvestment fund has $600,000 allocated each year to the Stanley Park Revitalization. Recommendation: Goal Team #6 requests approval o f the Stanley Park Master Plan. MEMORANDUM TO: Mayor John Baudek and Board of Trustees FROM: Goal Team #6 DATE: February 2,2005 SUBJECT: Request to Proceed - Phase I of Stanley Park Master Plan Background: One of the Town Board's Goals for 2002 thru 2006 was the Stanley Park Implementation Plan. After the completion and approval of the Master Plan by the Town Board, it is hoped that implementation can begin this Spring. The work on this project is proposed to be completed in phases. Phase I to include: drainage, arenas, and remodel of grandstand (if funds allow). Budget/Cost: The 2005 Community Reinvestment fund has $600,000 allocated for Stanley Park Revitalization. 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P'....> 1.,01.<1 .....,Am:.'.,p./.P[/.I) / <11/ ON' ' NC)ISEK] :3:~9;_sggyej!9Ayl NCI QACK 2·*12 vAINT BJILDING _A-OJT OF IC- 1- i EN™•*CE go/go/zo idaouoD UBId IgisE-IN bile XO[UU:J~ 11 'Navd §31§3 30 Naol Oan!0103 TOWN of ESTES PARK Inter-Office Memorandum January 3, 2005 TO: Board of Trustees FROM: Linda Hinze and Dave Mahany SUBJECT: Purchase of Water Truck for CVB - Special Events Department Background: As discussed in 2005 - 2006 budget sessions the CVB - Special Events Department is in need of a dependable Water Truck for events at Stanley Park, the present Truck G-104 (29 year old - 1976 Ford F-600) has become undependable as the primary truck (vehicle performance as well as tank rusting issues), this truck could still be used as a backup truck during shows saving the $2,500 - $3,000 /year rental of a dependable water truck. Estimated cost to repldce this vehicle with a new truck is $80,000, we have however been offered for a limited time the opportunity to purchase the water truck that we have rented the past two summers during the Hunter Jumper event for $48,600 as a used water truck. I have inspected this truck, it has approximately 3,500 miles and appears to be in very good shape, I feel this used vehicle will perform the needs of ~ Stanley Park and give us 15 - 20 years of service with a cost saving of $32,000 over a new purchase. Cost/Budget: Cost: • MacDonald Equipment Company (Commerce City, Co.) 2000 Ford F-650 w/2000 Gallon water tank (Used-Vehicle) $48,600.00 • New Water Truck Estimates (NO BID - QUOTE ONLY) 2005 Ford F-700 or 2005 Freightliner M-2 w/2000 Gallon water tank ................................................................................................$80,000.00 Budget: $CVB - Special Events Funding Plan (Explained by Tom Pickering) Costs: $48,600.00 Action: Staff recommends: Purchase of the used Water Truck from MacDonald Equipment Company for a cost of $48,600.00, ) keeping G-104 as a backup water truck, disposing of it at the Larimer County auction in the future when ' it becomes not feasible to maintain or the water tank becomes totally rusted out. ¥ I 3 CVB Vehicle and equipment replacement 5-year plan Year 2 2006 Source of funds: Fund balance - Budgeted 20,000 VRF loan 42,950 Total sources 62,950 Uses of funds Truck 1-ton 40,000 VRF contribution 11,267 VRF loan repayment 11,683 Total uses 62,950 Outstanding amount due VRF at year end: 54,633 I 't . I MEMORANDUM TO: Community Development Committee Trustees DATE: January 12, 2005 RE: Water Truck Purchase vs Rental Comparison FROM: Special Events Department, Linda Hinze The fairgrounds requires one water truck for a minimum of four months each summer. During the Hunter-Jumper Show an additional truck in needed which we have been renting from McDonald' s Machinery of Commerce City. They want to sell the truck that we have been renting for the past two years and have offered it to us for $48,000. Once sold, they will no longer have a water truck to rent. Rental fees are per month. Below are the 15 year figures to rent one truck: 2005 $3,500 X4 months $14,000 2006 3,500 14,000 2007 3,750 15,000 2008 3,750 15,000 2009 4,000 16,000 2010 4,000 16,000 2011 4,250 17,000 2012 4,250 17,000 2013 4,500 18,000 2014 4,500 18,000 2015 4,750 19,000 2016 4,750 19,000 2017 5,000 20,000 2018 5,000 20,000 2019 5,250 21,000 Total Rental Fees for 15 Years $259,000 Purchase Price - 2000 Used Ford $ 48,000 Purchase Price - 2005 Truck $ 80,000 (Information provided by Dave Mahany) TOWN of ESTES PARK- --- Inter-Office Memorandum January 17, 2005 TO: Linda Hinze FROM: Dave Mahany SUBJECT: Special Events Water Truck Info Background: G104 Costs: Annual costs for the current water truck including fuel, maintenance, and repairs. 2000 - Usage 160 Hrs / $27.69 Hr / Total Cost = $4,431.00 yr 2001 - Usage 78 Hrs / $12.29 Hr / Total Cost = $959.00 yr 2002 - Usage 112 Hr / $30.39 Hr / Total CosE= $3,404.00 yr 2003 - Usage 96 Hr / $5.76 Hr / Total Cost = $553.00 yr 2004 - Usage 75 Hr / $19.33 Hr / Total Cost = $1,450.00 yr 5 year Average: Total Average Cost/Hr = $11.15/hr Total Cost for 5 years = $11,257.00 The issue is not only the operation costs but also the dependably of the equipment when needed, the tank is rusting and the flaking rust is plugging the nozzles regularly, the tanks life is limited as mentioned in my request memo. We have to remember the truck is 29 years old and we are not going to be able to keep it running forever. ................................................................m...................1 It would be very difficult to estimate the costs/hr on a used truck that we have no real history. Knowing the mileage, use and type of proposed water truck, I would estimate that the cost/hr would probably be somewhere around $5.00 - $6.00/hr. I have researched used water trucks, I did not find any that are a exact comparison to the proposed water truck - just got as close as possible, also I did not find much in the Denver area so pricing varies due to were they are located and the demand there. 3.310/. . USED WATER TRUCKS: 1999 Freightliner FL70 24,897 miles = $35,000 (Denver / located in New Mexico) 1993 GMC ?? /miles = $18,000 (Texas) 1998 International 4700 ?? / miles = $29,500 (Illinois) 1999 International 4700 31,185 / miles = $29,500 (Illinois) 1998 Ford F800 3,560 / PIrs = $24,000 (Calif.) 1999 Sterling 75,000 / miles = $74,979 (Canada) 2002 GMC 20,421 / miles = $45,000 (?) 2000 GMC 26,349 / miles = $50,000 (?) 2002 GMC 4,031 / Hrs = $45,000 (?) Cost/Budget: Action: 4 MEMORANDUM TO: Mayor John Baudek and Board of Trustees FROM: Special Events Department DATE: February 1, 2005 SUBJECT: Amend Banner Request, Regulations & Specifications for Policy Manual Background: The Banner Regulations & Specifications and Request Application were approved March 26, 1997 and amended on October 14, 1997 and May 25, 1999. The proposed changes at this time are: Banner size from 30' to 28' long Grommet size from 5/8" to %" Location of grommets Wind-slots to be recommended Location from Chamber Building to Convention & Visitors Bureau Recommendation: The Special Events Department requests the approval of the changes, TOWN OF ESTES PARK BANNER REGULATIONS & SPECIFICATIONS New: 3/26/97 Amended 10/14/97; 5/25/99; 1/28/05 The Town of Estes Park has two approved banner sites: Banner Location #1 - In the Right-of-way area west of Hwy. 34/36 Intersection (30' 28' x 3'). Banner Location #2 - On-the- north side of the Chamber Resort Building Convention & Visitors Bureau (8' x 3'). The Special Events Dept. will sanction banners for approved Estes Valley events. REGULATIONS. 1. Banners will be installed, free-of-charge, by the Special Events Department, with the Dept. furnishing sufficient rope and fasteners. 2. The request to display banners must be submitted to the Town's Special Events Director at least 30 days prior to the proposed event. 3. Banners for Town-sponsored events will be given first priority. 4. Established, annual events will be given first priority of their choice of banner location. If event sponsors desire to advertise the event at two locations, and the other banner site is available, they may do so. 5. Banners may be "double-sided" at the discretion of the event organizer. 6. Banners may not be installed more than 14 days prior to the scheduled event, and will be removed thereafter. 7. The Special Events Director may refuse the use of a banner, and/or may attach any conditions deemed necessary regarding the use of banners. 8. Event sponsor names are acceptable. 9. Should the banner become damaged during display, it will be immediately removed by the Special Events Department. 10. Banners with campaign or commercial advertising will not be accepted. 25 " r. 11. The applicant hereby indemnifies and holds the Town of Estes Park, its employees, officers and agents harmless from all claims, demands and damages the Town, its employees, officers and agents incur as the result of the display of the banners set forth in this application. Said indemnity shall include, but not be limited to, all costs of defense, including reasonable attorney's fees, expert witness fees, and court costs incurred by the Town as a result of any such claim. SPECIFICATIONS. 1. For Banner Location #1, banners shall be 30' 28' x 3% or be at the discretion of the Special Events Director. 2. For Banner Location #2, banners shall be 8' x 3'. 3. For Banner Location #1, grommets shall be "heavy duty", a minimum of W8" %" ID, no more than 12" apart along the top edge, and no more than 24" apart along the bottom edge. Reinforced 5%" %" ID grommets shall also be installed in the four corner edges. 4. For Banner Location #2, reinforced 6%8" %" ID grommets shall be installed in the four corner edges:, and at top and bottom at 3' and 6'. 5. To preclude standard lettering on a solid background, all banners shall include an artistic expression(s). 6. Solid banners arc preferred, however, Wind-slotted banners will-be-aGGepted are recommended. 7. Event sponsors should consult banner suppliers to ascertain materials best-suited for their banner application. 8. The Town of Estes Park will not be held responsible for any damages due to wind and/or other causes, including installation, and the like. 26 I r / TOWN OF ESTES PARK SPECIAL EVENTS DEPARTMENT P. 0. BOX 1967 Estes Park, Colorado 80517 970-586-6104 BANNER REQUEST APPLICATION FORM Amended 5/25/99 Amended 1/29/05 Date Submitted: Name of Event: Dates of Event: Sponsoring Organization: Contact Name: Address: Phone: Choice of Locations: #1 - Right-of-way area west of Hwy. 34/36 Intersection #2 - North side of Chamber Resort Bldg. Convention & Visitors Bureau (CVB) Use Dates: to The applicant hereby indemnifies and holds the Town of Estes Park, its employees, officers and agents harmless from all claims, demands and damages the Town, its employees, officers and agents may incur as the result of the display of the banners set forth in this application. Said indemnity shall include, but not be limited to, all costs of defense, including reasonable attorney's fees, expert witness fees and court costs incurred by the Town as a result of any such claim. Applicant Signature 24 ..