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Home My WebLink AboutPACKET Community Development 2004-08-05. 4$ AGENDA - Town of Estes Park COMMUNITY DEVELOPMENT COMMITTEE ESTES PARK CONVENTION & VISITORS BUREAU Thursday, August 5,2004 10:00 a.m. - Please note time change Revised: 8-02-04 1. SPECIAL EVENTS A Reports 1. Event Evaluations 11. COMMUNICATIONS A Reports 1. Advertising Report 2. Community/Media Relations Report 111. VISITOR'S CENTER A Reports IV. GROUP SALES & MARKETING A. Report 1. Meeting Professionals International (MPI) V. ECONOMIC DEVELOPMENT A. Report -U-VUL,UL VI. COMMUNITY DEVELOPMENT A. Action Items 1. Site Construction Drawings and Release of Development Sites for Building Permits 2. Revisions to the Short Term Rental Ordinance in the Munidpal Code -- The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared. L J. SPECIAL EVENTS EVALUATION 2004 WOOL MARKET DATE: June 10-13 NO. OF YEARS: 14 NO. OF DAYS: 4 MANAGEMENT: Special Events Department & Wool Market Committee PURPOSE: 1) To be an educational and entertaining event for those interested in fiber and fiber animals 2) A family event 3) Attract an audience from outside the Estes Park area, staying several days during the shoulder season 4) Selling opportunities for fiber artists and the showing and marketing of animals 5) Provide for the general public a hands-on educational experience plus a market for the purchasing of yarns, fleeces, equipment and garments. ACTIVITIES: Workshops, animal shows, spinning contests, spinning and weaving demonstrations, fashion show, fleece contests, skein contest, children's hands-on tent, sheep dog and sheep shearing demonstrations. ADVERTISING: Local newspaper, six front-range newspapers, five trade magazines. SPECTATORS/PARTICIPANTS: 10% Local 60% Colorado 30% Out-of-State 1992 1993 1994 1995 1996 199 1998 1999 2000 2001 2002 2003 2004 NO: SPECTATORS 6,000 7,500 8,500 8,500 9,500 8,800 8,800 9,500 9,000 9,500 9,500 9.5 8.5 No. EXHIBITORS 319 574 613 628 613 630 620 650 685 716 776 670 720 NO. ANIMALS 401 573 628 656 i740 767 854 1,012 970 1,044 1,182 980 STALL RENTAL 5.9 8.7 11.2 13.8 10.09 12.2 12.3 13.7 10.7. 27.1 36.4 12.4 12.0 REGISTER FEES 13.3 15.6 20.8 21.3 27.0 32.1 33.9 34.8 37.4 39.6 52.6 47.7 46.6 TOWN EXPENSES 36.8 50.9 53.3 63.5 69.5 76.0 85.0 103.0 104.9 116.1 137.5 138.0 TOWN REVENUE 27.3 40.6 49.5 54.2 59.0 65.7 72.3 77.7 82.7 93.5 118.3 79.2 GROWTH POTENTIAL: There is a great need for fiber education and a place for breeders to promote their animals in our area. There still is a large group interested in fiber education. Most of the 28 workshops were full. A majority of these workshop attendees stay in EP for the full four days. Weather was good for Saturday and Sunday, but was horrible the two days prior. We lost the sheep tent on Thursday e,ening to wind. We were host to the Lincoln Sheep Association National Show. COMMENTS: The Estes Park Wool Market is still considered one of the top three fiber festivals in the United States. Goat numbers continue to increase, sheep and alpacas remain the same and 11amas gained this year. r t .1 SPECIAL EVENTS EVALUATION 2004 MINIATURE HORSE SHOW DATE: June 16-20 NO. OF YEARS: 20 NO. OF DAYS: 6 on grounds MANAGEMENT: Rocky Mountain Miniature Horse Association PURPOSE: Education and promotion of miniature horses ACTIVITIES: Halter and performance classes ADVERTISING: Local newspaper, Estes Park event calendar and trade magazines EXHIBITORS: 0% Local 40 % Colorado 60% Out-of-State 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 NO. ATTENDEES 800 600 600 500 400 400 500 400 400 400 400 400 NO. EXHIBITORS 600 450 400 380 220 230 280 230 210 230 230 220 NO. ANIMALS 200 192 152 136 76 105 138 106 93 166 180 168 RENTAL INC. /ARENAS 750 750 750 750 750 750 600 940 975 1,010 875 1,010 /STALLS 4,674 4,406 4,107 4,872 2,444 3,103 4,424 4,650 3,760 9,301 9,165 9,066 TOWN EXPENSES 9,230 8,873 12,026 13,602 14,072 18.8 18.3 23.4 17.3 22.5 22.4 TOWN REVENUE 8,016 7,151 6,871 8,326 4,872 5,446 6,756 7,703 5,938 13,069 12,600 12,694 GROWTH POTENTIAL: Don't expect that the number of exhibitors and animals will change much over the next couple of years. COMMENTS: Effortless show to have on the grounds for staff. We could have another horse show on the grounds at the same time and we will be looking for a show which is approximately the same size (maybe POA). 6- - 1 I I SPECIAL EVENTS EVALUATION 2004 JUNE RODEO SERIES DATE: June 21, 22, 23, 28, 29, 30 NO. OF YEARS: 3 NO. OF DAYS: 6 MANAGEMENT: Special Events Department PURPOSE: Provide western entertainment for tourists and bring in additional visitors to Estes Park. ACTIVITIES: Rodeo ADVERTISING: Local newspapers, posters, rack cards SPECTATORS: 10% Local 20% Colorado 70% Out-of-State 2002 2003 2004 RODEO SPECTATORS 3,150 2,758 1,623 TOWN EXPENSES (direct costs) 78,226 77,614 37,028 TOWN REVENUE - 31,848 24,778 16,510 (expenses do not include advertising) GROWTH POTENTIAL: Attendance was fair. We had hoped for a larger attendance. Weather was cold and it rained the hour prior for at least 2 ofthe 6 rodeos. We added advertising to the front range area - but it did not seem to increase attendance. Those who attended were very excited and complimentary. Most ofthe attendees had never been to a rodeo. This was the third year for the event. In 2004 we reduced the number of rodeos from 12 to 6, thinking that the last two weeks in June since tourism is higher. However, the number of attendees compared to the last two weeks the two previous years was down by 200. We need to review this event at budge time for continuing any further. COMMENTS: This was a very good amateur rodeo. We attracted the participants by ads in area rodeo magazines and the word spread by word of mouth until the last couple weeks we had most of the events full and even turned down some entries. We are in a good market area for up-coming riders and they all were appreciative of having a riding opportunity close to home. Most ofthe riders were from Northern Colorado and Wyoming. Many are college age, trying to earn their way into the PRCA. The Rooftop Rodeo Committee and the Police Volunteers did a great job in manning gates, security, selling tickets and running the chutes. Our sponsors were very supportive and we thank them. JUNE RODEO ATTENDANCE 2002 2003 2004 3 rd Week Monday 284 243 145 Tuesday 261 187 326 Wednesday 265 346 359 TOTAL 810 776 830 48 Week ' 1 Monday 255 308 242 Tuesday 344 336 348 Wednesday 458 392 203 TOTAL 1,057 1,036 793 2 Week Year Total 1,867 1,812 1,623 . R 't SPECIAL EVENTS EVALUATION 2004 ARABIAN HORSE SHOW 9DATES: July 2-4 NO. OF YEARS: 56 NO. OF DAYS: 3 MANAGEMENT: Colorado Arabian Horse Association Purpose: Education and promotion of Arabian horses ACTIVITIES: Halter and performance classes ADVERTISING: Local newspaper and Estes Park Events Calendar. SPECTATORS: 0% Local 70% Colorado 30% Out-of-State 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 NO. SPECTATORS 3,000 2,000 1,500 1,200 1,400 1,100 900 700 500 500 400 NO. EXHIBITORS 1,100 600 420 450 450 350 270 320 260 400 380 NO. ANIMALS 220 220 140 230 230 170 135 194 135 300 218 RENTAL - ARENAS 1,075 1,075 1,000 1,085 710 1,155 1,615 1,675 1,840 2,400 1,800 STALLS 5,952 5,923 3,814 7,569 5,711 7,290 6,937 8,701 6,926 10,154 7.769 TOWN EXPENSES - 17.8 18.1 17.3 24.5 28.0 28.5 32.4 31.21 31.6 32.0 TOWN REVENUE - 11.4 12.0 8.5 14.9 14.0 14.9 11.5 16.4 12.9 20.3 13.9 GROWTH POTENTIAL: Animal numbers were down this year as the Arabian Cutting Show was not held prior to the Arabian Show as last year. Income and number of days on the grounds reflect this. The Arabian Show combined with a Regional Arabian Sport Horse & Dressage Show. Comments: The show was under new management this year and it went well. They changed their timing which resulted in finishing earlier each day (good for our staff). - 0 't , SPECIAL EVENTS EVALUATION 2004 ROOFTOP RODEO DATE: July 13-18 NO. OF YEARS: 78 NO. OF DAYS: 6 MANAGEMENT: Rooftop Rodeo Committee & Special Events Department PURPOSE: Provide western entertainment for tourists and bring in additional visitors to Estes Park. ACTIVITIES: Rodeos, parade, dance. ADVERTISING: Local newspapers, front range newspapers, local and two front range radio stations, posters, rack cards SPECTATORS: 17% Local 33% Colorado 50% Out-of-State 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 RODEO SPECTATORS 6.9 7.0 6.7 7.6 7.5 7.9 7.8 7.3 7.1 7.6 TOWN EXPENSES - 120.5 98.0 110.5 126.9 132.3 152.6 74.6 152.9 146.8 TOWN REVENUE - 89.1 75.9 76.1 91.9 94.7 106.1 125.9 118.7 117 GROWTH POTENTIAL: Attendance was up from 2003 by 489 tickets over the six performances. Considering the number of tourists in our area during rodeo week, we feel good about the numbers. This year (7585) was third highest attendance since 1990. Highest was 7907. COMMENTS: Rodeo was excellent. The sponsorships of U.S. Smokeless Tobacco and Dodge are very important and add a lot of clout to the Rooftop in the eyes of contestants and also avid rodeo attendees. We also have some very loyal Estes Park sponsors who support us each year. The Rooftop Rodeo Committee works extremely hard all year and in particular, rodeo week to put this event on successfully. (0/ 4 Community Development Committee Communications Department Report August 5,2004 1. Advertising Program Report: A. Requests for Information as of June 30,2004 i. Total Requests for Information are up by 22.47% or 7,317 requests over the same period last year. Graph attached. ii. Advertising generated Requests for Information were up 30.47% over the same period last year. iii. E-Mailed requests are up 1.65% over the same period last year. Graph attached. iv. Incoming WATS line calls were down 18.6% compared to the same period last year. Graph attached. B. Work In Progress i. August Insert for Scotsfest and fall events. ii. Fall event posters and fall ads are in development. iii. 2005 Lure Piece approval. iv. Integration of the new logo in development. v. New Advertising Landing Zone prototype demonstration. 2. Community/Media Relations Program Repon: A. First Customer Relations Activity Update - example attached. B. Anything else Suzy would like to put in here. Estes ParkY-T-D Planner Requests 50,000 45,279 45,000 42,313 41,947 41,028 - 39,882 38,161 %*31 40,000 - ....... 222*13 %*%1 37,496 -:Â·:Â·:Â·xÂ·:<Â·:Â·:Â·Â·Â·:Â·:Â·: : -- 35,950 =7 %9 *{23*3 *:592 2:-i F I, , .:.:1:.::.:1:.:.:.:.:.:.: 35,000 ---~ - * . -, , -. -.']-"j'hj. 32,363 ~{i:'.Â§.N}- 30,000 4 E *381 =*R L ,.. -1 2%@i,i F-ji~i~i~~~C~*~:ii %46#J @.EE.~E:EEEiEiEi,1 2%?:38:=?Ej:ji.- : 25,000 4 - *91-Eff-M Â»Â· ~:~ 4J8MA-'uj<24-Â·j~~FA~.4 , "p bi - 112 94~- #8% *%4% 1%*,2 ERÂ« i. AP*.4 20,000 - M AR:~Â§ i#:IÂ·i:iÂ·'iÂ·if:iÂ·i: M: Â· Iii:SP - El: 3:IE :AND:=E:E=~:3=E:E==Â·:= E=Di::.E:~Â·:=E=~:-:â‚¬:i.i: E=EiE:Â·--15El.:la=:Â·? 2.El ./ 15,000 - - -~mAMMI- *43,-,#E -â‚¬E.:Â·:.:~Â·~. . . ~Â·~Â·- E -EE:E~E:EB32~3323EEEÂ£EEEs-EE:id=.4:- 14:hip&-*i~;41~;~=~~~i@jit# -kl- - 33% 3~~LiN#~ Irnit;iE~~ ~~....: E-Â· t.: 6-.-E~ 2=9~~~~~~;~iIi~~EB~~~M 0.,.iz".':=i@NENE./.EEREFEEBEEHEEFEÂ·..Â·*E 10,000 -: :18***:p:i Â§"<~48% *,2/:I:**582 01"?EE A. r?Â·?. : E Â¥:Â»r 1 5,000 - - LE#*iij.fii~3 F#490-i~i]*~i ]~---~---~:Â·=--~~;~:~J %1%-4 ~*~I~% 5{1~914@ :qi ;~%1Â¢3 ~:~:~~~; =i>.:...:. ...:~iL:. ....... 0 smt:*W 82*2:4 skw~ms::;:90Â·42 ~*ExsÂ·:.k; ax'41Â·f...: E 1 1996 1997 1998 1999 2000 2001 2002 2003 2004 June 30 L Â», Estes Park E-Mailed Requests for Information 12000 11,336 11.152 F..WBR.7 : i Vid p}2%2%1 9,930 10000 Â§%% ....>:4 7&49% y 1 &1 3%%*30 = 5- 1-1 9%94 I Mm#- 45: ti 8,535 :E - 14 imi- 3 f 8000 22=07 4#2#~22//44* 1:,9.=':- . %.5. 051.ts/,2 % 6,321 <-412 _ 4/* 82,6*92% 6000 *0 Â«%#<04 S 2 //01 fi *tilt. 4,220 *0**i :2::82:=.ssi:j 6 6 ff=*9 9 4000 . , W 4- .' .: I 0 Â· =22=82 2 3,291 Â· 5: :y .02:_, 6 ' 4/:*24 : laaÂ¥<R- E:35ML -.- ' . I .......... I. IT . . W.vm'm-m ,-. ...$%0**32%Â§2 - 524â€ž. Es'i*{ 3 24 4 % 0*y : m .- I . : " *ME#. Â·55:Â·;$50 j5555$55 W $.1 4: 1 0% 290=0 0*30*1 I .6 9. S:$$ I: 2000 , 1,320 - 24 283383**8'* Ni<'715 22, :7 m *Emamm -- - --* *1~21 ~ 11-9, 0 + --m:rriL ~. & 6583&33 88 122*im- 1 1 1 1 1997 1998 1999 2000 2001 2002 2003 2004 Year-to-Date June 30 O Â£ r-} ~ '~ FS- ui' P luilitili:.~*~ 1 Volume MI 1 Estes Park Wats Line Calls 45,000 40,000 7*.Atl 34,992 35,000 -t~i,:lt{ 29,644 30,000 ~~91#4 RM.%0 7Illy 9%*8:>2- . 0%697 : 2%~@@8 ERR*ERRO- = ENREEE:EEEEE*EEEB ... 25,000 -Â§2~- ~-#***- ~'. 4. 23,387 : a: 4::: E *XÂ·:0>.... I - fat ::.j J 20,000 -%%3- - ...... 19,381 ~ *@0 0%% 17,196 ;$%':Ifc .....MÂ«&? *52 -I./& I. 'i:R:M 21 15,000 1Â§*at- -IMER-0:2154- Â·Â·Â· ' ' Unt %~:f'i 12,344 - xka#* ".......' U I.Â·'Â·Â·,Jf % *Â§%*j :{0:%}91. 10,115 ./.um. 111 111 .- Ne'll'. 10,000 -*4**t -:3Â·>upx-:13:- Ef432#F* . NE %44 - - 5,000 -95#Jal- . 4*~>-5559? :11; 1,11:18 1.1<f IXÂ·XÂ«p.â€¢ : Em;55>SSS :91,1 1 .1.:- #sm *4*1 R#*i %**i 52*iERM< XÂ«Â·XÂ«Â·Â·Â·Â·Â· i. ..~ Â·~â€¢~Â·~ ~â€¢Â· â€¢~ NBEEEPEEPEE?223* : Â· Â· 4*Â·:Â·: I. ' 6Â·Â·; %32131 I %24 :im Le i:*:ss:~>::;: 1 4%%% Â«%*iÂ»320 ; =:4Â»244 . 6.:.;0:Â¥:29%4 . ..:.:0>X.:.> 1996 1997 1998 1999 2000 2001 2002 2003 2004 Y-T-D June 30 -9 0 - .....>S ... Community Development Committee Visitors Center Repon August 5,2004 1. Work In Progress A. Staff Position - Visitors Center Coordinator i. Interviews are complete ii. Selection to take place B. Communications Department move C. Telephone Installation Plan - -- -- --------- I- I -g--- - - - -1 1 - --- - IfiFI Es TES lt&* PARK CVB Update Welcome to the Estes Park Convention and Visitors Bureau Update, a periodic (we plan for no less than monthly) report about activities, developments and other information pertinent to our resort industry. The update will focus on the following key areas: â€¢ CVB Operations - information relating to the bureau's operation â€¢ Traditional Advertising - continuing the town's 15-year history placing and paying for advertising in newspapers, magazines, televisions, radio and now, on-line. â€¢ Group Sales & Marketing- updates about Estes Park Conference Center activity, weddings and reunions â€¢ Special Events - such as the Rooftop Rodeo, Elkfest and Come Catch the Glow parade â€¢ Media Relations - including public relations, media information and event press releases, travel writer familiarization tours We're accumulating email addresses for town-based businesses, but if you know someone who should be on our list, let us know by emailing epcvbinfo@estes.ora. Please include the business's operating name. Operations After 15 years developing a comprehensive marketing plan that balances national with state and regional advertising purchases, and development of a visitor public relations program, the town officially adopted a CVB format (replacing that of its Marketing Department). This format, used by more than 1,200 communities nationwide, will enable the town to effectively create the greatest return on investment as it models, tracks and compares the local program to similar national tourism programs. Since last fall, working citizen committees have diligently developed a CVB framework. The information and technology (IT) sub-team of the CVB Marketing Board has been extremely busy. A two-day workshop held in May led to tight specifications for the development and hosting of a CVB website. The IT committee's recommendation to select Resort Technology Partners, a web development and hosting corporation based in Vail, was approved by the Board of Trustees on July 13. Work to provide creative images and content for that new site has begun in earnest. In other CVB news, Suzy Blackhurst, a resident and former local communications company owner, has begun work as communications coordinator. Interviews leading to the selection of a Visitors Center Coordinator will begin soon following a three-week posting of the position. Traditional Advertising Internet and banner advertising has not proven effective for the tourism industry according to industry expert Peter Yesawich who is urging resorts to concentrate on traditional advertising vehicles: newspapers, magazines and public relations. Coincidently with Yesawich's advice, four-color advertisements promoting seasonal activities using autumn hiking and rock climbing photographs will begin appearing in August. The fall regional newspaper insert, a publication produced by the town for 20 years, will feature activities occurring between Labor Day and early November. The insert will also be delivered to 200,000 high income households of Denver Post and Rocky Mountain News subscribers. On-line advertising testing commenced with Rooftop Rodeo, and will continue though October event promotions. Conference Services Late this month 2,200 meeting planners (primarily in Colorado) will receive a postcard mailing promoting Estes Park as an ideal location for fall conferences. Estes Park is one of the familiarization tour stops for those attending the Meeting Professional International conference in Denver. In a post-conference trip on July 28, about a dozen planners will see what Estes Park has to offer through three different events. Special Events The Special Events office continues to fill performance schedules for Performance Park, Bond Park and Riverside Plaza. For a complete performance schedule, go to www.estesnet.com to see the calendar of events. Estes Park Statistics* Occupancy rate for June '03: 63.4% May YTD Sales Tax Collections: +10.2% '04 Sales Tax Collections: +17.29% over May'03 Occupancy rate for June '04: 65.9% 'Occupancy rates reported by the Rocky Mountain Lodging Report compiled by Ehrhardt Keefe Steiner & Hottman, PC in cooperation with the Colorado Hotel and Lodging Assn. Sales Tax collection information as reported by the Town of Estes Park Finance Dept. 1V ESTES L.6. PARK Estes Park Convention & Visitors Bureau Julie Nikolai, Director of Group Sales Voice: 970.577.3724 Email: jnikolai@estes.org Additional MPI information: www.mpiweb.com FOR IMMEDIATE RELEASE - July 28,2(KM Meeting Planners Tour Estes Park following International Conference in Denver Ten guests from the Meeting Professionals International convention meeting in Denver extended their stay in Colorado to visit Estes Park on Wednesday, July 28. As the first day ofthis three-day post-meeting familiarization tour, the Estes Park Convention & Visitors Bureau was given this unique opportunity to showcase Estes Park as a meeting destination. Julie Nikolai, Estes Park CVB group sales director, accompanied the group throughout the day for Estes Park. She was accompanied by DeeDee Schmidt of the Ft Collins CVB. A full day of activities, attractions, facility tours and social events was planned. Numerous local businesses offered services and facilities to host the group on a complimentary basis. The full schedule began with a tour of the Estes Park Conference Center and the Holiday Inn. The group then headed to downtown Estes Park for a ride to the top of Prospect Mountain on the Aerial Tramway. Mary's Lake Lodge sponsored a luncheon for the group, after which they were whisked away on a tour ofRocky Mountain National Park provided by the Estes Park Shuttle Company. Upon returning to Estes Park, they were treated to a reception and historic tour at The Stanley Hotel. The day was not over as Estes Park Limousines met the group with their party bus for a drive out the Peak to Peak highway for a barbecue dinner and hayride at Aspen Lodge. "We had an exceptional group ofmeeting professionals join us in Estes Park today," Julie Nikolai, CVB group sales director, reported. "Our local businesses put their best foot forward, giving these planners a look at the variety of venues and services available for meetings and conferences. We look forward to seeing them return in the future to schedule group events in Estes Park." The Estes Park tour followed the town's representation at the convention's opening gala held at Red Rocks Amphitheater. Nikolai and Paula Rozyla, Director of Sales for the Holiday Inn-Rocky Mountain Park, were among the invited guests to the July 25 gathering. An estimated 3,000 attendees were present for "Rhythm on the Rocks", which included a buffet dinner and a concert by guest entertainer Michael McI)onald. The Denver Metro Convention & Visitors Bureau sponsored this gala event -MORE- I. I Page 2-Meeting Planers Tour Estes Park Denver was the host city for the MPI convention of 2,900 meeting professionals. The 2004 World Education Congress was held at the Colorado Convention Center in downtown Denver. Following the convention, participants were given the option to stay for a few days and enjoy the hospitality of several Colorado communities. The Estes Park Convention & Visitors Bureau teamed up with the Ft Collins and Cheyenne Convention & Visitors Bureaus to offer a post-convention familiarization tour for the MPI members. This partnership gave meeting planners the opportunity to look at these Front Range communities for future conferences and group events. -END- -79 - . I MPI Fam Tour Agenda Wednesday, July 28,2004 The Estes Park CVB, in conjunction with the Ft. Collins CVB is hosting MPI (Meeting Professionals International) for a post-convention familiarization tour. This is our tentative schedule for the post-convention fam on July 28th. Details will be fine tuned a little over the next several days. Currently we expect to be at a total count of up to 12 people, including drivers, spouses etc. Wednesday, July 28th 10:30 AM Arrival to Estes Park from Denver via Ft. Collins CVB shuttles 10:30-11:15 AM Refreshments and Tour of EPCC & Holiday Inn (Ft. Collins CVB van and Estes Park CV]3 van will transport group) 11:15-Noon AM Tram ride & tour ofDowntown Estes Park Noon-1:30 PM Lunch and Tour of Mary's Lake Lodge 1:30 - 4:30 PM Tour in Rocky Mountain National Park with Estes Valley Tours (Group will be picked up at MLL by Estes Park Shuttle & dropped off at Stanley Hotel. CVB vans will be left at MLL) 4:30-6:00 PM Cocktail Reception and Tour at Stanley Hotel (Group will be picked up by Estes Park Limo with Party Bus) 6:15-7:45 PM Hayride and Dinner at Aspen Lodge (Party Bus will transport group back to MLL) 7:45 PM Depart for Overnight in Ft. Collins via Ft. Collins CVB Shuttle For further information, please contact: Julie Nikolai, Estes Park CVB - 970-577-3724 inikolai@estes.org Here is a list of current meeting planners that plan to attend. Rebecca Allen -Nationwide Insurance Kay Sanders - USG Corp. Laura Scott - Kohler Hotels + Spouse Una Cote -The Source Mike Lang - ProStage Cynthia Jansen - Lutheran Social Services + Spouse & Son j - i. 4 . Community Development June 29,2004 Revised 8-03-04 8. 11 Ft,*iu L -3 Policy Statement: No permits to begin construction on Multi-family or Commercial projects shall be issued until detailed site construction drawings have been submitted and approved by all affected utility providers and reviewing agencies. The Chief Building Official shall determine the level of detail required to adequately describe the proposed improvements in order to assure compliance with all applicable codes and regulations. The required scale shall be 1 inch = 10 feet with proposed grading shown at a one foot contour interval, unless the building official specifically approves an alternate scale and interval as appropriate to the size and complexity of the project. Site construction drawings may be presented in phases for any site provided each phase stands alone as adequate documentation of the construction proposed for that phase ofthe project. Policy Statement: The ChiefBuilding Official shall be authorized to withhold issuance ofpermits for construction ofbuildings until such time as the underground utilities and vehicular access are substantially complete and adequate to serve the building site. Policy Statement: The Community Development shall be authorized to require an improvement guarantee and Letter o f Credit to secure performance o f the Developer's implementation of storm drainage as designed by a Professional Engineer. Release of the security will be contingent upon a post construction site inspection by a Professional Engineer verifying As-built compliance with the approved drainage design and verifying no adverse downstream impacts to adjacent properties. -13- .. MEMORANDUM Community Development To: Community Development Committee From: Bob Joseph 12:lal Date: 6-29-04 Subject: Site Construction Drawings and Release of Development Sites for Building Construction Background: (please see policy statements attached) It has been the past practice of the Town and the Building Official to issue permits for large multi-family developments without requiring detailed site construction drawings. It has also been the past practice to issue permits for construction of single family homes prior to completion of streets and underground utilities. The result ofthis past practice is that staff spends more time in the field tracking as built construction for all aspects of code compliance (e.g. grading and drainage, setbacks, underground utility placement). Also, allowing building construction to begin prior to completion of street and driveway improvements presents problems for safe access to perform inspections and in some cases hinders emergency access if needed. We are proposing to end this practice and begin requiring detailed site construction drawings for multi-family and commercial sites. Also, we will withhold permits for building construction on all sites until roads and underground utilities are substantially complete. Budget Impact: Implementation ofthis policy willlead to more efficient use of Town staff time. Recommendation: Approval ----- MEMORANDUM Community Development To: Community Development Committee From: Bob Joseph .0,41 Date: 8-03-04 Subject: Revisions to Short-term Rental Ordinance Background: (please see Draft Revisions attached) Staff is recommending revisions to clari fy the limitations to the intensity of use allowed with short term vacation rentals. The proposed revisions will reinforce two main points: 1) that the use shall not be out of character with single family neighborhoods and 2) that the "playing field is leveled" by requiring a business license and commercial utility rates. Otherwise, the basic approach to vacation rentals remains the same as originally adopted. Budget Impact: none Recommendation: Approval -/8------ --- ---- -- ---- -~-- ---- --------- -- ------ ----- 1 - I ~ Amendments to Short-Term Nightly ~ Rental Regulations ~ Estes Park Community Development Department ~Ii=* Municipal Building, 170 MacGregor Avenue '""'=""'~ PO Box 1200 Estes Park, CO 80517 Phone: 970-577-3721 Fax: 970-586-0249 www.estesnet.com DATE: July 30,2004 STAFF CONTACT: Bob Joseph, Community Development Director PROJECT DESCRIPTION/BACKGROUND: ORGANIZATION: 1. Text to be replaced delineated with strikethrough (The quick brown fox jumped eveF=the-fenee) 2. New text delineated with underline (The quick brown fox jumped over the fence). 3. Revisions have been organized sequentially by chapter and section. Page 1 Estes Park Municipal Code Section 5.20.010 Business License Fee (1). There is imposed a business license fee on the privilege of canying on or engaging in any business, profession or occupation within the Town, which business, profession or occupation consists of the selling of goods, wares, merchandise or service; the performing or rendering of service, for charge, the leasing, renting or j furnishing of accommodation units and/or short-term nightly rentals; and the carrying on or engaging in any nonresident business or community special event. Each business, profession or occupation conducted at a separate physical location, regardless of ownership, shall pay a business license fee. (2). Each individual short-term nightly rental unit including. but not limited to. a condominium unit. which is separately owned. shall pay a business license fee for the individual unit. An entity or company managing one or more short-term nightly rental units. including but not limited to, condominium units. shall also pay a business license fee for the management business separate from the business license fee paid by the owner ofthe individual unit. Estes Park Municipal Code Section 5.20.020 Definitions In this Chapter, the following words and phrases shall have the following meanings: (1) Accommodation means the leasing, rental or furnishing of any room, mobile home site, recreational vehicle site, camp site or other area in any hotel, motel, guest house, bed and breakfast, apartment, dormitory, mobile home park, recreational vehicle park or campground, any single-family dwelling, duplex, multiple family dwelling, condominium unit or any such similar place to any person who, for a consideration, uses, possesses or has the right to use or possess such dwelling, room, single-family dwelling, duplex unit, multiple-family unit, condominium unit. site or other accommodation for a total continuous duration of less than thirty (30) days. (2) Accommodation unit means each individual room, set of rooms, site, single- family dwelling, duplex unit, multiple-family unit or divided area rented, leased or occupied on a unit basis in an accommodation. Short-tenn nightly rental unit means a residential dwelling unit that contains one or more guest units/rooms that is are leased for compensation, to provide temporary lodging for visitors and guests with stays of less than thirty (30) days. Guest unit or guest room shall mean a room or suite of rooms leased on a unit basis in a short-term nightly rental unit that contains sleeping and sanitary facilities. Page 2 .. . Estes Park Municipal Code Section 5.20.060 Payment of License Fee The following sub-paragraph shall be added: (3). In the event any existing business license is not renewed in the subsequent calendar war on or before July 1. the business license shall be deemed to have lapsed. A new business license fee in full must be paid by the business ownere There shall be no proration ofthis business license fee. Estes Park Municipal Code Chapter 5.35 Short-Term Rentals 5.35.010 Applicability. This Chapter shall apply to any aeeemmedatien-short-term nightly rental unit existing in the RE 1, RE, E, R, R 1, R 2, and R M, Zoning Districts of the Town. (Ord. 20-98 Â§2, 1998; Ord. 11-01 Â§1,2001) 5.35.020 Application. The application for a business license for any aeeemmedatien short-term nightly rental unit shall designate a local resident or property manager of the Estes Valley who can be contacted by the Town with regard to any violation of the provisions of this Chapter. The person set forth on the application shall be the agent of the owner for all purposes with regard to the issuance of the business license, the operation of the aeeemmedatien short- term nightly rental unit and revocation of the business license pursuant to the terms and conditions ofthis Chapter. (Ord. 20-98 Â§2, 1998) 5.35.030 Restrictions on rentals. Each aeeemmedatien short-term nightly rental unit subject to this Chapter shall be restricted in the leasing, rental or furnishing of any aeeemmedatien-unit guest unit/room as follows: (1) Renters. The number of renters using each accommodation shall be no more than twice the number of bedrooms located within each accommodation plus two (2) pefGenS- (2) Renter vehicles. Renter motor vehicles allowed on the premises shall be no more than one (1) vehicle per each bedroom of the accommodation or three (3) vehicles, whichever is less. Aua Â»00 1. No more than eight (8) individuals shall occupy a short-term nightly rental unit. 2. In residential zoning districts. short-term nightlv rental units shall not be operated in manner that is out of character from residential uses. This Page 3 Â«F includes vehicular traffic and noise levels that are out of character with a residential use. Short-term nightly rental units shall be designed to be compatible. in terms of building scale. mass and character. with a predominantly low-intensity and low-scale residential setting. Guest rooms/units shall be integrated within the short-term nightly rental unit. 3. No changes in the exterior appearance to accommodate the short-term nightly rental use shall be allowed. except that one (1) wall-mounted identification sign no larger than four (4) square feet in area shall be permitted. 4. Recreational vehicles and tents. No recreational vehicle, as the same is defined in Chapter 13 of the Estes Valley Development Code, tent, temporary shelter, canopy. ef teepee. or yun shall be used by any FenteF individual on the accommodation premises for living or sleeping purposes. (Ord. 20-98 Â§2, 1998; Ord. 11-01 Â§1,2001) 5.( Guest Vehicles allowed.on-the-premises shall be no more than one (1) vehicle Medroom or thre~hiclesbyhichever is less. 6. On-site preparation and provision of food for guests shall be permitted. 7. Onlv one kitchen is permitted per dwelling unit. Additional kitchens and ~0P limited kitchen facilities shall be prohibited in r.esidential dwelling units which operate as short-term nightly rentals. Kitchen. limited kitchen facility and dwelling unit are defined in Chapter 13 of the Estes Valley Development Code. 8. Short-term nightly rental units shall be subject to commercial utility rates. + ~ 5.35.040 Violation. It is a violation of this Chapter for any owner, agent and/or occupant to be convicted, including a plea of no contest, of a violation of Section 9.08.010 (Disturbing the Peace) of this Code; to fail to pay all required sales tax to the State due and owing for the leasing, rental or furnishing of an aeeemmedatien-unit short-term nightly rental guest unit or room. to violate any provisions of this Chapter; and/or to fail to acquire and pay for a business license. For the purpose of this Section, only violations of Section 9~08.010 of this Code which occur on the premises of the aeeemmedatien short=term nightly rental unit and while an accommodation unit a guest unit or room is being occupied as an aeeemmedatien--unit guest unit or room shall be a violation of this Section. (Ord. 20-98 Â§2, 1998) 5-10 Supp 7 Business Regulations and Licenses Section 5.35.050 5.35.050 Revocation of license. The Town may revoke the business license of any aeeemmedatien short-term nightly rental unit for violation of any ofthe provisions of this Chapter as follows: Page 4 . (1) The Town Clerk upon the receipt and verification of any violation of this chapter shall give written notice to the owner or agent that a violation has occurred. (2) Upon the receipt and verification of any subsequent violation of the terms and conditions of this Chapter, within two (2) years of the date of the written warning set forth in Subsection (1) above, the Town Clerk shall revoke the business license by giving written notice to the owner or agent of the revocation of the license. Said revocation shall be for one (1) year from the date of the notice. (3) Upon the receipt and verification of any subsequent violation of the terms and conditions of this Chapter within two (2) years after reinstatement, the Town Clerk shall revoke the business license by giving written notice to the owner or agent of the revocation of the business license. Said revocation shall be for two (2) years from the date ofthe notice. Upon revocation ofthe business license, the owner's right to operate an-aeeemmedatien_a short-term nightly rental unit on the property shall terminate. (Ord. 20-98 Â§2, 1998) 5.35.060 Appeal. Any owner or agent who wishes to contest the written warning or the revocation of a business license shall be entitled to request a hearing before the Town Clerk by written notice delivered in person or by cenified mail, return receipt requested, to the Town Clerk within fifteen (15) days of the date of the warning or revocation. The Town Clerk shall hold a hearing on the appeal and determine whether or not a violation of the provisions of this Chapter has occurred. The owner shall be entitled to present any evidence of compliance with the terms and conditions ofthis Chapter at said hearing. The decision of the Town Clerk as to whether or not the violation occurred shall be final and not subject to funher appeal. (Ord. 20-98 Â§2,1998) Page 5 A Estes Valley Development Code Revisions to be Reviewed by Planning Commission Not to be included Community Development Packets. Section 4.3 Residential Zoning Districts B. Table 4-1: Permitted Uses: Residential Zoning Districts. Table 4-1 Permitted Uses: Residential Zoning Districts Additional Regulations Use Classification Specific Use "S" = Permitted by Special Review (Apply in All Districts Unless "-"= Prohibited Otherwise Stated) RE-1 RE E-1 E R R-1 R-2 RM ACCOMMODATION USES Bed and Breakfast ------SP 45-44 Low-Intensity Short-Term Accommodations Nightlv Rentals Nightlv Rentals 22222Â£P - - shall comply with 65.1.B Nonresidential Zoning District "Yes" = Permitted "No" = Not Permitted Accessory Use A A-1 CD CO O CH I-1 Additional Conditions Nightly Rentals No Yes Yes No No No No â€¢As accessory to a principal residential use only. Â·The short term nightly renml ef*-dwe#inglinites-an accessory use in the A l and â‚¬]Nistriets-shall--11*be subject to the requirements of Â§6:2*4-g-abeve- Â·See also Table 4-4 which permits short-term nightly rentals as a principal use of a dwelling unit in the A-1 and CD zoning districts. Section 5.1 SPECIFIC USE STANDARDS B. Bed and Breakfast Inn. All bed and breakfast inn uses shall bc subject to the feliewingÂ·-standafdes Page 6 I ., 1. Structures shall not be altered in a way that changes their general residential appeafanee- 2. If four (1) or more off street parking spaces arc provided pursuant to Â§7.11, visual screening from adjacent residential uses shall be required. 3. Other than registered guests, no meals shall be served to the general public. No cooking or kitchen facilities shall be allowed in the guest rooms. B. Short-Term Nightly Rentals. All short-term nightly rental units shall be subject to the following standards: 1. Compliance with all the conditions and requirements as set forth in the Town ofEstes Park Municipal Code. Chapters 5.20 and 5.35 is required. 2. Registration with the Town is required for short-term nightly rental units within unincorporated Larimer Countv. 2. Accommodations, Low-Intensity. a. General Definition: Visitor-serving facilities that provide temporary lodging for compensation, and with an average length of stay of less than thirty (30) days (except for permitted leng=term nightly rentals--see 2.b(3) below). Such facility shall be designed to be compatible, in terms of building scale, mass and character, with a predominantly low-intensity and low-scale residential and/or rural setting. b. Examples: This classification includes the following types of specific uses: (1) Bed and Breakfast Inn: An establishment operated in an owner occupied, single family detached dwelling unit, or portion thereof (excluding accessory buildings), that provides lodging, with or without the service of a morning meal only, and where the operator lives on the premises. No more than eight (8) guests may be accommodated at any one (1) time. Accessory buildings shall not be used for guest quarters or amenities beyond a gazebo or similar outdoor room. (Ord. 2 -02 #10; Ord. 11 02 Â§1). Bed and Breakfast Inn shall mean a short-term nightly rental where the operator lives on the premises. (2) Hotel, Small: An establishment containing no more than eight (8) guest rooms that provides temporary lodging with eating and drinking service and a dining room where meals are served. (3) Nightly Rentals (Short-Term and Long Term): In the A 1 or CD 2ening--distfiets; a single family, duplex or multi family dwelling. A residential dwelling unit that contains one or more guest units/rooms that is are leased for compensation, to provide temporary lodging for visitors and guests. The term of lease in this pefmitted-pfineipal nightly rental use may be either short-term (less than thirty [30] days) or long-term (thirty [30] days or more). Sce Â§5.2.B for nightly rentals Page 7 allowed as an accessory use in the residential zoning districts. See 45.1.B for specific use standards for short-term nightly rentals. (4) Resort Lodges/Cabins, Low-Intensity: A tract of land under single ownership and management with no more than a total of twenty (20) guest rooms or guest units available for temporary rental. The guest rooms may be contained in a main "lodge" building and/or contained in detached, freestanding "cabin" structures (the latter freestanding structures shall not include recreational vehicles or mobile homes). A single structure shall contain no more than four (4) guest rooms or units. Guest rooms/units in a resort lodge/cabin use may contain full kitchen facilities in lieu of"limited kitchen facilities," but only if such guest rooms comply with all conditions set forth in Â§5.1.P of this Code. Section 13.3 Definitions of Words, Terms and Phrases 118. Guest Unit or Guest Room shall mean: a. A room or suite of rooms leased on a unit basis in an accommodations use , that contains sleeping and sanitary facilities and that may include limited kitchen facilities. except as restricted by Estes Park Municipal Code Section 5.35 Short-Term Rentals. b. For purposes of this definition, "limited kitchen facilities" shall mean a kitchen that is not contained in a separate room and that may have a sink and only the following appliances: (a) a refrigerator no larger than three , and one-half (392) cubic feet; (b) a stove/oven no wider than twenty (20) inches; and/or (c) a microwave oven. Page 8