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PACKET Community Development 2004-04-01
' Revised: March 29,2004 AGENDA Town of Estes Park - Community Development Committee Thursday, April 1, 2004 8:00 a.m. 1. Advertising Policy Committee A. Repons 1. Performance Update 2. 2003 Media Relations Summary 3. Current Projects 11. Group Sales A. Reports 1. 2004 Conferences at Conference Center 111. SPECIAL EVENTS A. Action Items 1. 2004 Parade Permit Requests a. Rooftop Rodeo Parade, July 13 b. Long's Peak Scottish Parade, September 11 c. Come Catch the Glow Christmas Parade, November 26 2. Contract Approval a. Rocky Mountain Team Penning Association - September 17,18,19 3. Street Closure a. Scottish Festival - September 10,11,12 - Community Drive from Hwy. 36 to Manford Ave. IV. COMMUNITY DEVELOPMENT DEPARTMENT A. Action Items 1. Development Application Fee Waiver - Ravit & Monte Michener The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared. I , Community Development Committee Advertising Policy Committee RepOIt April 1, 2004 1. Requests for Information - February 29,2004 A. Total Requests for Information as of 2/29/04 were up 27.5%, or 945 requests. Graph attached. B. Advertising generated requests were up 125.9%, or 708 requests, over the first two months of last year. C. E-mailed requests are up 72.58%, or 1,737 requests, compared to the same period last year. Graph attached. D. WATS line calls were down 18.8% or 555 calls. Graph attached. 2. 2003 Media Relations Summary A. Results by Publication B. Results by Event 3. Current Projects A. Jazz Fest collateral materials and advertising, B. June Rodeo collateral materials C. May & June newspaper ad development D. May Insert - 1- Estes ParkY-T-D Planner Requests 8,000 7,115 7,000 -- 6,710 6,000 - 5,000 -E 4783 : , 4,660 4,568 4,438 : '11 ~ 1.111 :i:X:..4:m I.:4 . 1 - 4,000 - -' -,I©*A- ., 3,686 *UE :d %49 3,493 2* 3,216 **~~~ 4 %,d IT~1 filt 3,000 - -~tit#*NE- : ' ~,- ·· 5--:: -~7-1.1,#i;2 -~:~::?fl,j·..·1~%: :.:ir:<.·L«%4'5:i; - % " 1 %8*Ii:im:-:·N ~.:.:.7 :·.44·Mi £%5.,1 PSE141 .*&=4. ", 3: ·* ·' ~~~~Bf·:21' : I' 1,9 ~%42 I #**2 f.:.1 --f "rammm3: 23*:m }*10%4 @3:EE?M":i=EHE §53%::-1~-.: - ;~-J:Ik-j{~I~Fp· i ~~~~~~.:..". :l:-. 3 i :-0 *Al KM , ., ... . ...:.:...z·:·:. : ,„ : I·:·~:6:k~·~f·:·:~:':' "' '·''Xi.:'~'8~ :1 ##F,1 .'·· 7 . I. - ·E E:2?ZeyE~Ef:E~€€2?Eit ··~·. : : ·2:1' ~E =E.:EE::::-:.: E-:-:-I ..=~ =E:.:.:EEE2:=-EEE?=:HEE-:= 0 ·····.' :kkk.. 1 1 1 1 1 1 1 1 1 1996 1997 1998 1999 2000 2001 2002 2003 2004 February 29 Estes Park E-Mailed Requests for Information 4500 4,130 4000 2 -033* ak 3500 3. < 3000 2,512 22+I>MOX* 2500 ........ ........ 2,393 ;2&2,0*:M>: - 3-~4112*EN 7 i./ -1.=r-t.42*1~€ *%=*ia 2000 1,958 -/,1,-4,zE-SWN..Ram<. '·milimmill -&**ail j ..%4 . - . .3 f RI#-2 25§.~ 4%6 9 r -,JU-jiEEPE 02%=241 1500 1,286 '4- LE#'fi-2 .==ESEE==SE=»22==ADS= ~· f~€>v*·7:«0*, 1000 23%33** . *.--lilli-I.-I. -3. Z;Z*;~.,- CL= yul 422 *26*61*t ./. 786 1==1= m={*0 44,24 : 8 ./. 500 5$05=%:51. ' 33***8%%329 5:ZM:%4*M::8*N ·--V4/%. L 44&%%* · 7 -, 11] sc "kr --L + V ....J,·1:= , ---2: 29- -3 &17...im.~..*x.~ 4 4.-=4162 i i, i - t*Fl€-f: 1 1 -7 1 1 1997 1998 1999 2000 2001 2002 2003 2004 Year-to-Date February 29 P* Volume '.:t ::.1->>ik>~~ Eadlailit#/63 ~=L=%- 15 Estes Park Wats Line Calls 9,000 8,057 8,000 -4: 7,652 *j*% '==r 7,000 -:91 :,: ,: %, „ 6,658 6,438 I. - MECK}im *{2*E#W ... 6.000 -823: .:·:·:·:·:<·:<·:.:· ·-e......... 5,795 *2% *: 2'1*~ :·{,:;'..'.: ~6~- 5.519 5,000 - ~8*-M~%*21%~ - W<*B m#: :=:epa *#EQ.E.; ~ 37' - M:i:$/.-/~*4: ·20: ·:1·:e · 4,174 0/: .....€..... .9:.&.:<..;. 4,000 -E':&: :>/:.: 02*: :...:.:.:.:.:.:.:.:.:. E:.:Rk:::sol · i .>:.:.:1:.>:.1.:. -:/::Elf>5 EEBEEE@150*iE, EE,xEE: E===:======--=:=z-1 2,942 3,000 -92% -:.,f:kim-:9: - ·· -M#88--- - -'· -- r ·.·.·,·,····.·2.1 2*%7%634 & : b:*9%%:::1 a{{% RED:.i k*.jel 2,387 , 0*RAN $:w: ~w5Ew.%1 0 &@%*1 *818 0FM *31 14 2,000 "j:5"i #244 8%4931fg- ::3*%:iii NE@~i'·:~:. 1 =le*%:fi~~~~SE** 24"~EM", ....>:..:......... - *4 ./ 1 : I, I: E: t:.::.~ 1 :EM* 3*223 ::ii: ::~9 E,91 ..21 4*** **§*li imm *3% 24*1 E-2-:1 -Rilli.1 .:.:.> 0 ' *&: F :::2:::, :::5*:4 - ·>:·X·>:~<·: 1996 1997 1998 1999 2000 2001 2002 2003 2004 Y-T-D February 29 ESTES PARK COLORADO AWorld Above News Inforinatioll Office P.O. Box 452 btes Park, Colorndo 80517 p 970-586-2502 f 970-586-2503 E-limit: barryrtioc@aol.com March 17,2004 TO: Peter Marsh and the Advertising Committee FROM: Harry Graham SUBJECT: 2003 year-end report for Media Information Program, Town of Estes Park Attached are the results of the Media Information Program for 2003. The figures show an overall gain of 44.93% with an average gain in open rates of less than 1 % across the board. Our biggest gain continues to be in the category of general travel articles, which I believe is tied to our increase in attention to bringing travel writers to town and our expanded and intentional courting of them to produce travel articles about our product. Our gain of over $140,000 in total clips was primarily in this area, with some additional gains on Scottish Festival, Wool Market, and Snowshoe. There was a large drop in Elk Fest, primarily because we had one huge article in the Post in 2002, which was not repeated this year, but we did see a rise in art-related clips and articles, with Plein Air/Painting the Parks accounting for a significant rise in this area. As far as media distribution, The Denver Post continues to get stronger and stronger with a total'of nearly $200,000 in clips and articles in 2003. This figure surpasses the entire program figures in 2000, and we continue to show steady growth with other media, but this year's figures may be a bit of an anomaly. We had a four- page, four-color article in Home and Away Ohio (a AAA magazine). This was by a local writer, Lois Cramer with whom I worked closely on this project. That one article was nearly $80,000 worth of"equivalent advertising dollars," in other words what it would cost to purchase advertising in that publication if you were to purchase the same amount of space that the article occupied. This one article represented nearly 18% of our total clips/articles of $456,446.86. Industry standard for relating the worth ofthese clips to advertising is to take three times the amount ofthe clips, or $1,369,340.50 as the "equivalency," since articles are proven to elicit a far greater response than advertising, because the reader sees them as unsolicited. While I say this each year, we cannot continue to expect these kinds of results with as small a budget as we currently have. At the current figure of the PR portion of the advertising budget, we are getting a return of over 20-1 on the straight worth ofthe clips and an equivalency return of 60-1, which is unheard of in our business. The reports by Praco Advertising, the State's PR firm reveals that they can account for about $4,000,000 in equivalency on a PR budget that is probably 20 times what ours is. Also, we have had articles in Sunset Magazine the past two years, which we do not foresee in 2004, so we cannot predict continued huge jumps as those we have seen the past few years. On the other hand, I am thrilled with the results of this program, and I believe that it represents an important part ofthe Town's overall advertising and marketing effort. I welcome any questions or comments. Sincerely, CAU.lu Harry Graham -5-- O 0 (~11-*LOMOLOO 00~0 O(CIO>r-(010 7.0. ho ONCe .refihod(DNG)if) Ode CD N W - N 10 10 0 10 (9 ..I. 0, 10 00 00 - r C) M O N h*.r 7~-7 06-0 r «cor--4-00- CON<D G e r .- A h r 1.0 > 9- P 00»1-CDC)OO 000 10 -(DthOOo 000 0600 CD W 1 0 crioo NAL.DOWN (0 0 0 ,-O(01*-Mr N. (D n me to-Nui . 10 r , rcer (Mr-/- CD O 4- CNI CD (9 (9 1- C> 4- h 22tf:°3'090;OCIN m. co w 35 68 0) Cv h 61 4- 0 h LOC) MODOO N 1 o LD r C) N * 9- C) r- v CD .-611~ 4. 4. 91. p * r- r-r- 01 cO (9 0 CO 41 CO M CO m 00 2 2 y 15 O c O !2 0 O a) S co 2®2 3#~9 31% E 6 g. >. 8 18 19 € E ©2$ S ·Na, E 89%2%535 228 1 gBE*8-agE@~8@EsbtM mumB u. JILOLDOOCOmmIO 1-A >. - lo - Publication $ Value 1998 $ Value 1999 $ Value 2000 $ Value 2001 $ Va ue 2 $ 2003 00 £92'VE Estes Park Media Information Program %€6.M, % X17/€Z %09.9£ %09'ZL %06'17X Denver Post 62003.31 74547.24 65032.56 113,65200 ovela r Herald 5598.81 4158.29 6339.66 19,962. ~=Ne .9.1.61,992 Z.£8198 *0086899b £9'06£117X 2003 Results by Publication 98980£ 6 ZL961 91/80 91. 499912 11481.91 8822.5 6922.67 L€L068 *0*9ZZ 89'EZZL 99'8/6* Z6'28tl. L .9749£ 9*80LZE 2'179Lge FZLEE Y.OLL, leeddv- 0!40 - Weav pue snofeid WOJJ }Ual E o -@ ~ a. e rt 6- 2 32 4,-49 -J -4-1 CO O ·Yiq>rf~ 7 U CO .C (32 1:. !21 /*1 0 E O< LL I 3 0- Z r 2003 Media by Publication Denver Post 46% e and ueopeJoloj Sunset Ma~~ine~ 1 AMUOT 0 0 0 0 00 M O 00 0 00 - AN I M 0 (9 6! 9 Lf) •4· LO (N th gg#GE@gragumm 10 1% O 1 3Ng23@D222 00 r CritC t=:223% 82 u·idhouri uioci #Nhqq (D N 1.0 03 4- to h h Ul *A CO- 1%- r-40 M ON NeD C) O 0 Er (9 CO O 00 C) CO 1- 0 0 10 M 4- 00 (9 0 4 4 as A- 4 6 O r- 00 NO) CO CON 9. n - 7. h r 01 4000(N Er ON r r- I--CNICD LO m .- 00 00 r- N CD CO N CO (9 0 0 CO N co 91- G) h Er Xt- go_CO C>hcoot-(90 N C) «~„-cdo-(4 4 CO- O 1- 4- to 3 00 CO N O O hoo CD CO 9- LO 00 0 00 10 04-(NICD (D- el 4 644 4- (D CO (D <0 0 00 M O O 00 1 co O 1 a) C> LO ID C) XI' 9- 1 LO LO- r r Cd bic€ ct CnN N CO r- (D 91· M a@ 3S O co CO &108-2= Ne= 4#*m J 05% E §.3 2 382·E-2@1=0 5 O~WCORI--1.1-UJ<*1-0.01- Estes Park Media Informatio Program 8L*9£6'99 61 L %'Et Eg.ELL ~2'6b6'9 98.9.'99. 8£6't'Le teL'99/ Slvl 0~ 91~1~Z K L 'OCE'ZZ 6010!11¥ laA 2003 Results by Even 4,1 6.89 ~1/Jazz 12,797 3 ~22 S otsFest 37,508 1,850.79 ZE 999'Z 99.44 LEON '092 L $ Valu $ Value $ Value $ Value Events 1999 2001 012 4~1 2 Lt,6'1. J 0 O (0 83 do 71 0- -9 - 2003 Media by Article Type m Art/Jazz Muse7 m Museum D ScotsFest Slu€~\El El e04gvous 98 ScotsFest E\ants 0049\AOUS Econ. Dev. 11% ESTES PARK CONFPRENCE CENTER 2004 Scheduled Groups as of 3/26/04 Metro State College Lancaster Family Reunion Colorado Railroaders Estes Park Library Book Sale Estes Park Rotary Community Hearing C.C.HE. Sweet Adelines C.S.A.E. Familiarization Tour Colorado State University Colorado Festivals & Events Longmont Teachers Life Bridge Church Syngenta Seeds Parents Encouraging Parents Roebel Wedding Colorado Radiological Technology NA.F.T.O. Colorado Veterinarian Technicians Scottish Festival Colorado District Women's Ministlies Conference Rocky Mountain DIAL Rocky Mountain National Park CBA Conference NAPA Turning Point Varsity Contractors Colorado Agricultural Statistics Conference Haggard Dinner Epsilon Sigma Alpha Colorado Dept. of Audiology National Association of Rural Housing Officials Colorado Advanced Life Estes Park Chamber of Commerce Trade Show Olson/Brawley Wedding Estes Park Volunteers Program Jay Thompson Group Estes Park Police Department Caring Pregnancy Estes Park Graduation Colorado Municipal League Pearl Iszumi Summer Residents Association Evangelical Women's Ministry Assoc. ofMilitary Comptrollers Community Hearing RM Evangelical Free Church Hennip/Costov Wedding Family Life (2X) Colorado Police Chiefs Association Estes Park Bridal Show Brooks/Thurstad Wedding Holiday House Colorado Quilters Fraternal Order of Police Motorcycle Touring Association Fantasy Ball National Safety Officers Association Town of Estes Park Holiday Party Weiss Dinner Dobson/Mann Dinner Weiss/Teague Wedding Rocky Mountain National Park Scott/McClain Dinner Estes Park Women's Golf League University of Houston Colorado Telecommunications Rodeo Dance Centrex (2 X) Colorado Telecommunications Summer Residents Association Total Groups: 72 (19 are local groups/functions) -)6 - TOWN OF ESTES PARK 1/01 SPECIAL EVENTS REQUEST Date Submitted: 1·- 1 0 -64 Parade: X Public Street: X Misc.: Name of Event: 95@6,00 9-SEbb 98*Al Applicant's Name: U#©25*.. NX1 Bi e Sponsoring Organization: 91~A·qe * 9.(A.Lo Q- crn<r1366:ee. Mailing Address: Phone: SEL- L\»\ Date & Times of Event: 4 uX.4 Vib , 51.0 64 \6 ..ae.3 0\ cri #-J Descrigtion of Event: 4:42=251 4 Q<'NVG-k~:L Parade route or location of public street or misc. use: \.>:Asb,< ECR32»2\:re·... lr. Au-> ix $ c& te 4#- 15« m.r -A a Special Requests (parking restrictions, barricades, etc.): ExeS»a- te€t:36* 132»~ CD»N (QG>.3:L %3=·fiAQK- \ Return to: Town of Estes Park Special Events Dept. (--nk»a.£-~%1~F , P. O. Box 1967, Estes Park, CO 80517 Appicant's Signature \-3- Phone: (970) 586-6104 Fax (970) 586-3661 To.~1 of Estes Park Department Approval: 0=~<*24*A~<_y~,p 1-233 -th Spicial Events- C)- Date Parks Date Police Date Street Date Fire Date Light & Power Date Greg Sievers Date INSURANCE: Required: Randy Repola Date Waived: PERMIT RESTRICTIONS: PERFORMANCE EVALUATION: J-1 -11- TOWN OF ESTES PARK 1/01 SPECIAL EVENTS REQUEST Date Submitted: <,2-/7-62.0 Parade: X. Public Street: _ Misc.: Name of Event ZONGS P E AH Seo-rris w /imst-1 M/GALAA/b FEsTI VAL Applicant's Name: OR. 4-Aplf:f /4 0 URWAR n Sponsoring Organization: Mailing Address: /1 0. 8Ox 199,0 E 6 -res PARk i o *577 phsn<970-374 -4 283 Daje & Times nf Event:. Scj<.. lb,z..e.9---b.h-lcpock~ _1 3*25%25~- --- -- u . ¥ DeSM,puon ablerk€.b//)PET,7ioN: DANdiNG;DOGS. MPERS. MASSED BRNDS.*usT/NG . EN-rEArni•irRS. AERC-HANTS FooDVE)\DoPS. UANS AND AT#LET/e. EVE,-475. t J , Parade route or location of public street or misc. use: 9237- f'ARM (E,EAMER 5-r ARi-WG - ERS-r ON FLRHORN AVE Toritg- 2,HAMBER OF G.ommERGE I./ 1 Special Requests (parking restrictions, barricades etc.): 576/,:'6~F#5*-·-, /2'~~,y•44,2- 0 7-A. 24#u· '»l L MA/.r·+ 1 67 0\ e l -U)-9 Return to: Town Jf Estes Park Special Events Dept. P. O. Box 1 967, Estes Park, CO 80517 g / Applic~anfs Signature Phone: (970) 586-6104 Fax (970) 586-3661 -rfawn Of Estes Park Department Approval: -3-\0-07 Special Events© Date Parks Date Police Date Street Date Fire Date Light & Power Date Greg Sievers Date INSURANCE: Required: >A Randy Repola Date . Waived: PERMIT RESTRICTIONS: PERFORMANCE EVALUATION: J-1 ' -1 a - Em TOWN OF ESTES PARK 1/01 SPECIAL EVENTS REQUEST Date Submitted: 2 -le -ok Parade: X Public Street: X Misc.: Name of Event C.ex«e Ve.3©,™.--R» RAe«i)*g»6qi-»ok te«Bal-., Applicant's Name: \_.1 025,02*1 f ( -6 Sponsoring Organization: Te\,0 t* 4 FAV':=5, F=C,ew.& Mailing Address: phone: 57*F L.\Cli·\ Date & Times of Event: T-/cArz„ . %1-$54 . 9-L. , 91 A c·21· Description of Event: 0)13<\93•.tr-<JAh <K?Gx-C>ha . Parade route or location of public street or misc. use: 3·~gi~ LAR-,2- -2~•s:•u~ 4 'Vsas;:344: 3523' 0.\1 8 <t»LEbu-el 1 Special Requests (parking restrictions, barricades, etc.): (be>r_ 'ENbi.~R»re.- <660%_, INssre-- s~'»Cjt- +6 9(3»-3%3J €3 q.fet>< <*92b>22~•of . '4.. El*33- UN·-32-F Return to: Town of Estes Park Special Events Dept. P. O. Box 1 967, Estes Park, CO 80517 A*plicant's Signature - Phone: (970) 586-6104 Fax (970) 586-3661 P -- -': Estes Park Department Approval: 2-10 -64 Special Events ~ Date Parks Date Police Date Street Date Fire Date Light & Power Date Greg Sievers Date INSURANCE: Required: Randy Repola Date . Waived: PERMIT RESTRICTIONS: PERFORMANCE EVALUATION: J-1 -1 1 - AGREEMENT THIS AGREEMENT, made this j 3 day of FEB , 20 O y,by and between the TOWN OF ESTES PAKIC COLORADO, (the "Town") a Municipal Corporation, Rbc*1 m-rw ...r€AY,i rENNI,41 as party of the first part, and Agua. -:njo. , as party of the second part, WITNESSETH: WHEREAS, the second party desires to hold a horse show or shows at tile Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado and make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party in connection with the use of said facilities, NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on the following date or dates: 2004 7# 151:91- / b rn Do E / N 9-Efr )7 5/06.w *7- )933/000-1,Aovee-cr 2. First party agrees to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish any feed or straw for any of the animals and no cleaning of the stalls except as herein provided. 3. First party shall receive and be entitled to keep all receipts from the sale of TOWN OF ESTES PARK 1/01 SPECIAL EVENTS REQUEST Date Submitted: ' 67-/~3'424/ Parade: . Public Street: X Misc.: Namedberk to NG.5 Pi A k Ze-01-ris w /:t/9)51+ ~/GULAA/b FESTI VAL Applicant' s Name: D/?. :=072Ptfs- /4, D VR WA-R o Sponsoring Organization: Mailing Address: /2 07. 80* Iggo Esl-05 PARK 1 0 90577 phons·.970-574 -6 303 Date &Times of Event. FB-r/FAL MgLD FRI, 590«r /0 /2:00-5.'00 581-45v# SEP77 //4/2 Description of Event t'0/7)PET; 7 90,# ·' DA~eiNG:DoGS. PifERS. MA SSED 13>~NDS.lbust,w, 9 8m -,5 .-' 00 f EN-NER·rnideRS: REAC-HANTS, FmDVE)\0965; C.LANS A Nn AT#1-ET/a EVE#75. Parade route or location of public street or misc. use: - 0,68>3*~~~»-ls,« <CZ>D«bet - Xk-c. %6 to 9%=t:,c*© 2>- t»:yt.. J -0 Special Requests (parking restrictions, barricades etc.): 'fjo Per-!Cn fl Up,pr~ 8.Ay~ - -P-A . 5.,«G2.• . 9-t,/ AL y.-u h<-f- u \ 1' 99 t 1 .1 Return to: Town of Estes Park Special Events Dept. P. O. Box 1967, Estes Park, CO 80517 Lf' Appli ant's Signature Phone: (970) 586-6104 Fax (970) 586-3661 *wn of Estes Park Department Approval: Special Events 43- Date Parks Date Police Date Street Date Fire Date Light & Power Date Greg Sievers Date INSURANCE: Required: Randy Repola Date . Waived: PERMIT RESTRICTIONS: PERFORMANCE EVALUATION: J-1 _/ j - Ravit & Monte Michener 2158 Uplands Circle ESTES PARK, COLORADO 80517 Home Phone (970) 586-6939 Email MMichener@aol.com Dear Mr. Joseph, March 26,04 We are writing this letter in regard to our property on 459 Birch St. in Estes Park. we are interested in resolving the problem with the current status of this property as being a illegal subdivision . We have had numerous talks with our neighbors to the East and to the South. The owners are Ms. Hampton, Mr. Bowers, and Mrs. and Mrs. Yang. We have done our best to interest the other neighbors in rectifying their property line issues and have asked Van Horn Engineering to do the plat of all 4 properties. Mr. and Mrs. Yang live out ot state, only using their home 2 months out of the year and are not in any hurry to spend money on this project, they bought their property a long time ago and do not see anything wrong with it. Mr. Bowers is an older gentleman who is in questionable health, he lives alone and has no known relatives, in our opinion his memory is failing. When approached he was not interested in participating in this project. When we notified him that he can not pull any permits to fix his house we began to get his attention. He is living on a fixed income and lives very frugally. Ms. Hampton is a single mother and works 50 hours a week and also has issues with fixing something that is not really 0 broken- so why fix it" We are interested in resolving this problem however, as we are sure you know it all comes with a price . We are financially unable to pay for all four properties. All of us could use some assistance with this project and would greatly appreciate some assistance by dropping the application fee. We are aware that the town is eager to resolve this illegal subdivision problem and hope you will do your part in helping us. Sincerely, Ravit and Monte Michener 3,4-