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Home My WebLink AboutPACKET Community Development Committee 2003-01-02AGENDA" :- Town of Estes Park Community Development Committee - Marketing Thursday, January 2,2003 8:00 a.m. I. Special Events Department A. Action Items: 1. Christmas Parade Contract 2003 2. June Rodeo Series Contract 2003 3. Park Use Permit Changes B. Event Evaluations: 1. Christmas Parade 2002 II. Advertising Department - Report III. Conference Center - Report IV. * Community Development Department - Outdoor Display Discussion - a look at examples from other communities - Continued from December 5 Prepared: December 27,2002; *Revised: 12/31/02 The Community Development Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared. LETTER OF UNDERSTANDING The following shall serve as the understanding between the Town of Estes Park, hereafter referred to as the "TownÂ», and Leslie Williams, hereinafter referred to as "Coordinator", regarding coordination of the 2003 Christmas Parade, hereinafter referred to as "the Parade" or Â«the Event". 1. The Town will pay $ 10,000 to the Coordinator in return for services as Christmas Parade Coordinator for 2003. Said sum shall be paid on November 28,2003. 2. It is understood thar the services ro be rendered by Coordinator include coordinating the efforts of the various entities and individuals; administering the conrracting for seivices, equipment and personnel and submitting invoices on a monthly basis; planning the general character and presentation of the Parade; directing the general character and presentation of the Parade; directing its information; and causing ir to be presented at Ihe appointed time. The appointed rime is agreed to be 5:30 pm on the evening of Friday, November 28,2003. Coordinator shall not be responsible for acts of God and conditions beyond the control of Coordinator, which may delay, postpone or cause cancellation of the Parade. 3. The Town agrees thai Coordinator shall have option to coordinate Christmas Parades, or such similar activities and celebration as may replace the Christmas Parade, in 2004 and 2005 subject to die Town and Coordinator agreeing on the terms and conditions of the coordination of those events. Coordinator will be subject to an evaluation of quality and creativity after the 2003 Parade. 4. It is understood thar the proposed budget to be submitted by Coordinator on or about March 31, will be tentative in nature, and that amounts associated with specific line items may be substantially adjusted. However, Coordinator will not contract for rentals materials or services in amounts totaling more than $25,000 without the express written authorization of the Town. The $25,000 is in addition to and separate from the above- referenced $10,000 for services. The $25,000 shall be disbursed as set for[h using the guidelines on Schedule "A". 5. It is understood and agreed that the $25,000 budget is essentially for items associated with the staging of the Parade. This includes such items as lights, generators, sound systems, stages, decorating, sanitary equipment, decorations for street and stages, purchase of costumes and props, creating and constructing sponsored floats and/or characters, obtain materials,-and for labor involved in the construction of the floats and/or characters. AGREEMENT THIS AGREEMENT, made and entered into this day of , 2003, by and between the TOWN OF ESTES PARK, a Colorado Municipal Corporation, hereinafter referred to as "Town" and POWDER RIVER RODEO LLC, hereinafter referred to as Rodeo. WITNESSETH: 1. Rodeo shall produce for Town a summer series rodeo to include twelve (12) performances, commencing on the 2nd day of June, 2003 at Stanley Park, Estes Park, Colorado. Performances shall be as follows: No. of Shows Dates Time 1 June 2,2003 7:00 P.M. 1 June 3,2003 7:00 P.M. 1 June 4,2003 7:00 P.M. 1 June 9,2003 7:00 P.M. 1 June 10,2003 7:00 P.M. 1 June 11,2003 7:00 P.M. 1 June 16,2003 7:00 P.M. 1 June 17,2003 7:00 P.M. 1 June 18,2003 7:00 P.M. 1 June 23,2003 7:00 P.M. 1 June 24,2003 7:00 P.M. 1 June 25, 2003 7:00 P.M. 2. Rodeo shall furnish all supervision, quality stock, personnel and equipment necessary for the seven (7) major rodeo events, including but not in limitation thereof the following: pickup men, timekeepers, arena directors, arena secretary, announcer, soundman, rodeo music, arena and chute help, 1 bullfighter, judges, and a specialty act. Rodeo will also have personnel on the grounds to caretake the stock for daily feeding and pell clean up from the time they arrive until the time the stock is removed from the fairgrounds. 3. The Town shall furnish chutes, rodeo grounds, and 5 chutemen. All personnel and equipment shall be subject to the approval of Town. Rodeo agrees that quality stock shall be stock of the same quality and condition of stock provided at other rodeos in the Northern Colorado area during the term of this Agreement. 4. The Town shall also furnish to the Rodeo seven (7) tons o f hay and one and a half (11/2) tons of grain per week. (2) 5. Town shall deliver to Rodeo one day prior to the start of each week the sum of Four Thousand Two Hundred and 00/100 Dollars ($4,200.00) as prize money which is to be disbursed by Rodeo, together with all contestant's entry fees. Rodeo shall collect all the Contestants entry fees. In the event that the number of shows is increased or decreased by the Town, the amount of prize money shall be adjusted on a pro-rata basis. 6. Town shall pay to the Rodeo for the production of said Rodeo, as herein agreed, the sum of Forty Eight Thousand and 00/100 Dollars ($48,00.00) to be paid one half June 2nd and 2nd half on June 166. 7. rown agrees to furnish the facilities at Stanley Park for the Rodeo. 8. Town shall arrange for two EMTS at the rodeo grounds during all contests. 9. Town shall have the overall authority, control and supervision of Stanley Park. except th@ production of the rodeo portion thereof, as hereinabove provided, which shall be linder the sole supervision, control and responsibility of Rodeo. 10. Rodeo shall provide comprehensive general liability insurance with minimum policy limits of One Million and 00/100 Dollars ($1,000,000) for each occurrence and One Million and 00/100 Dollars ($1,000,000) aggregate. The policy shall be applicable to all premises and operations. The policy shall include coverage for bodily injury, broad form property damage, personal injury (including coverage for contractional employee's acts), contractional and independent contractors. The Town shall be named as additional insured*on this policy. Rodeo shall furnish certificates evidencing the above insurance requirements including the addition of the Town as additional insured on the general comprehensive liability policy, as least thirty (30) days prior to the beginning of the rodeo. The Town shall reimburse Rodeo upon presentation of said Certificate for the cost of this insurance. Said sum shall not exceed Fifteen Hundred and No/100 ($1.500.00). The parties to this Agreement understand and agree that the Town is relying on, and does not waive, by any provisions of this Agreement, the monetary limitations or terms (presently $150,000.00 per person and $600,000.00 per occurrence) or any other rights, immunities. and protections provided by the Colorado Governmental Immunity Act, 24-10-101 et. seq., C.R.S., as from time to time amended or otherwise available to the Town or Any of its officers, agents or employees. MEMORANDUM , - r.... TO: Honorable Mayor Baudek and Board of Trustees FROM: Special Events Department - Linda Hinze DATE: December 31, 2002 SUBJECT: Up-date of Park Use Regulations Background: The Park Use Regulations were last up-dated in January of 1993. Several changes and additions need to be approved for it to be a workable tool for all of the downtown parks. Speedlin and Rische from the Park Department met in November with the Special Events Department to review and revise this regulations. Costs: None Recommendation: ADD- DEFINITIONS: Definition of Activity - any form of organized activity lasting less than two hours. Definition of Event - any form of organized activity lasting longer than two hours. Change - Permit A Park Use Permit shall be required for all events held in Bond Park, Riverside Plaza and Tregent Park. 10- A Park Use Permit shall be required for all activities/events held in Bond Park, Riverside Plaza, Tregent Park and Performance Park and may be required for other Town properties. Change - Litter All litter shall be removed and properly disposed of by the permittee upon the conclusion of the event, . including all fixed and temporary trash receptacles. Failure to do so will incur costs for the permittee of up to $100.00. To - All trash shall be removed and properly disposed of by the permittee on a continuous basis during event/activity, at the end of each day and at the conclusion of activity/event, including all fixed and temporary trash receptacles. Failure to do so will incur costs for the permittee at a minimum of $100.00. Add - LITERATURE DISTRIBUTION: If literature is handed out to public during an activity/event, the permittee is required to pick up all trash within a three-block radius of the event/activity. Change - Damages incurred by the Town shall be the responsibility of the permittee. To - Damages incurred to the Town shall be the responsibility of the permittee. Add - Special Requirements For Bond Park Refer to attached Event Organizer Regulations for specific Bond Park requirements. No new events will be given use of the park on holiday weekends or summer tourist season. Special Events Department recommends the above changes and additions. ...< t P . SPECIAL EVENTS EVALUATION 2002 CHRISTMAS PARADE NO. OF YEARS: 14 NO. OF DAYS: 1 MANAGEMENT: - Leslie Williams - Contract (lst year) Special Events Department - Support PURPOSE: Provide entertainment to bring visitors and shoppers to Estes Park for several day stay. ACTIVITIES: "Come Catch The Glow" Parade, visits with Santa Claus, animal characters, hayrides, pony rides ADVERTISING: Local newspaper, local radio, frontrange and Denver newspapers SPECTATORS: 10 % Local 75 % Colorado 15 % Out-of-State 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 NO. SPECTATORS: 15M 28M 29M 22M 27M 29+M 28M 29+M 23 29M TOWN EXPENSES - 15 31.7 33.5 31.7 32.4 33.6 38.4 71.5 58.6 TOWN REVENUE(Revenue reflected by Sales Tax thru 1999) 16M 14.5 HIWAY COUNT 34 & 36 8,182 8,494 6,665 8,361 GROWTH POTENTIAL: Attendance was great! We had wonderful weather in Estes Park and along the frontrange. Growth is always dependent on weather. COMMENTS: Leslie Williams was contracted in September to create and direct Â·the parade. Leslie grasped the parade with hands, and heart. She created 7 new floats and refurbished 17 from 2001. Her floats looked updated, were well put together and she added music to 3 floats. She was fortunate to have extra building time and the use of Community Service helpers to build the floats this first year. Parade day went very smoothly. Santa' s stage had a "new" look, enjoyed by all. The crowd didn't arrive until mid-afternoon, probably due to the CU/Nebraska football game. The many sponsors, drivers and volunteers are much appreciated. Merchants reported good sales on Friday and Saturday. Several of the motels were full for the weekend. Day-time activities continue to be successful and necessary. Sponsorships remained about the same. We lost a few long time sponsors, but most were replaced. Leslie to be given the option to contract again for 2003. SO= 0 < ON 2,Â· 1.Â·. 22' VB : er. - - 17'tr- ' '.r 7 41- 5, 'Â·' rÂ·Â©0:1â€¢*2*~ G*sâ€ž.,â€žâ€ž.... ~ .. 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JPIM )41 'nuinzaluoW JO u 8 1 Opitold pue solod pue SoollgAtous luaJ A o H .4 90.4 04Â·r. 10 luoo 11108 .SI 'qa.4 puo)100&\ ST!RJ,L for snowshoers who don't mind a inc snowshoeing on the of a clim mine was If you go largest top mountain. in the 4 -:-0 0,1 INSIDE COLORADO form a f. snowshoe is not the issue, eii eas on Montezurna les o ilsides alr SlnO '.I 0{1Air?.T I lopMO 11IOOSop Â·pcoll 01'!7 11?011 110 Joi flt,!Mied .Miuel sliJJO 'Slottooll Sunday, December 29, 2002 THE DENVER POST Explore Colorado on snowshoe s 57)1IHI DS '031In.11[10 1 U[ 1 -Dp O,)13;? DI}lntis atil le 001?14 31'el sluaAD -Ia 11?luoupluo apunoiins - - 1 01 Peq I ./ P J N la Al UO S.IOUTIINJq .IOJ Slnol POPIn R U sa 16 50!139 .Buisootp .moR VOWA/tpIn You've heard it before. If you Creek and Sts. John west wshoe Center at 4 S.IDJ.To Sootplous Sqqni - -Ire aql 01 3[Irtunlal 'Â£,1 :tic)1 341 -!Wiv 4:in{)141 spua S q,ins qi?nolqi lEn[ ptle 'latilltu yet you can 0Ualle 8%3!A waq 3 1 amos uado [Ie olul John the can walk, you can snowshoe. It's L e use lesso ns aren't required. day's snowshoes are a far c waddle-walkers of SS Oudaols 01 10101 svt! T? -Â¥?IO.T S,lI 'Slaoq slnol qe Jolly 'SpoOM kout ie t t le 30 SM uS uolleAOp U! 4 0 walk wi Community Development Committee - Advenising Policy Committee Report January 2,2003 1. Requests for Information A. Requests for Information as ofNovember 30,2002, total 63,375, a gain over year-to-date, 2001, of 12.5% or 7,035 requests. Graph is attached. B. E-mailed requests for information as ofNovember 30,2002 total 13,842 for a modest gain of4.55% over year-to-date, 2001. This increase is equivalent to 602 additional e-mail requests. Graph attached. C. 800 Calls as of October 31, 2002 totaled 29,456, a drop of 14.47%, or 4,985 calls from the same period in 2001. Graph attached. D. Advertising Responses as ofNovember 30, are up 7.06% over the same period last year. 2. Current Projects A. Participation in the Colorado Tourism Office/PRACO co-op advertising program: 1. Colorado Advertorial section in the May, 2003 issue of Travel Holiday. We will participate with a 1/6 pg., 4-C ad and editorial content. 2, Newspaper insert in 8 key Colorado markets on May 4, reaching 1,000,000 readers. We will participate with a brochure ad. B. President's Weekend/Valentine's Day Front Range Daily Newspaper Insert C. 1St Quarter television schedules on Channel 4 and Channel 9 D. Advertising in support ofthe Snowshoe Series in the Denver Post and Rocky Mountain News. E. Regional Grant Program - Front Range Region to meet January 9~h to determine participation. F. Ad Committee involved in internal review of market research, program testing, program development, as a result of the recommendations -- contained in the Program Audit conducted by Intellistats last summer. Estes ParkY-T-D Planner Requests 90,000 83,371 80,000 - 70,395 - 67,267 67,482 70,000 - 63,375 61,986 Â§2.i.:~:~:.:~:::i - Â·~~:~~:'~:':~~i i~/ 60,000 - RMR'Â· ... ......... ..:f:kflii:i:iiii 54,802 56,340 kjils l.* - ........ 50,000 - -M"m:-:Emi:~bi:~.~E~E-E=Â·Â·f ... I I ... 40,000 -- ..............: -::s........: Â·Â· Â·Â·.: -::...........Â·Â·Â·..'. Â·Â· - ....... 30,000 -- -E(:s:'::Re*fÂ·:Â·'-2.:.~Â·Sil...........;-:/::::. *D::ti *#4: Dme:Â·?.Â·m: I-:Â·22:E=.=.:~=.Â·:E,E:= z:~:'&,=: Ea".'~~",:~ -49~&&I~PEAS=GE~ 20,000 - Â·/:~:445'jt Â·::sÂ·Â·Â·;::::e,~Â·Â·Â·~Â·Â·Â·Â· ...........'........ 125%:E {i~{*,*:B:i,1 - *MSMP::8: 8:WF*:sm:X R~ 8%*:A ':Â·: p:si:Â·:08:&0 :~:4,1:xÂ·;0 38,94 a~~~ ~%",9"":' %41;j~"2 """"%~~'.~ """~~~~~"""---1 - F#4 55Â·:M::fÂ·.:fÂ·M 3::5S:%5:~Â·S:~: SB:Â·:i:Â·'02.Â·Â·:S lit,Â§01%2 S:i:ij?:.di:i:::i:: ://ii/1~jijii :i:5~,1.:~ 16 .79- >I'll/ :-; ./.: -: I.- 10,000 - -*Sm-:i:i:#:ii W;i:#A: ::.x.:.1.:..,:....:. .Â·'~~~0~'#F *1%4 *083. @It@@ iâ‚¬29% .3 1 :i:*:% .BIE.IN Eu*W *3% REE@ -~~~",~'5~~~ ' ~'-tS4"3 6%1%1~ :~ ~ - ~~~~[~%~3~~~t~~ ~i:~Â·~ ~:~0~:~ ~:~::~g~i 0 Â· It 1 1 1 It , 1 1994 1995 1996 1997 1998 1999 2000 2001 2002 November 30 Estes Park E-Mailed Requests for Information 16,000 13,842 14,000 I 3,240 i '~~' ~~7,1.%-:%F:-Â· 6- ; i, 1,0 .04.! 1Â·(:i.1,4*ir_ 12,000 rd".1.-ukrÂ©EED 10,879 'Gip 10,000 i.*Li..Â·::jif"i E 77 1:i': : - 1.---'.1 }:426)*ifi - ; - ...',7'724:': 8,000 i.Â· -1,62,2* 4*5lf- 6,885 i 4 1.Â£ ;.liT?,13*'Â¢. E Â·'TE:'14Â£'23~ : : Il . ' ..' 1 ' : - :, 11,%1,;44.- 4 6,000 -' :<;1*/8 5,147 2%2.1, .... 1/4 < 1.101:.11 493 : ' 3.) 4 .Mal:#%1 - - - , '.Mill'~.: = .~':''i'J " 15(:4;.3.41*: 4,000 "t,llâ€ži~t;dal ;'. . 104:21{ti - #.1.'. 7,4* - lilill! 1 1,~1 1. - 47*flk - - 4 ' 2 -il' ,T:-*Â·4F :%'. Â·Â·,1. Ju c,i 2,636 .,"' 30 "014; : ' '4 1 . 1':P:Mt 4â€ž~'11'phN;'1 - - i :111 .01 0 '': t"*pi ..1 2 41Â¢1.42:m U.1.i 1 --1..... Ii-;1:! i. 1;.i;EMBE 2,000 - 1 lili:i; *-amâ€ž - ,- :Â·Â·-Â·Â·Â· 'â€¢ tÂ·' Â·â€¢Â·â€¢ e''~12.i.9- 0222282%02Â§66* FMN'Wt - :, Â· i ~~,- i'~ .., :~.t i Â·,3 .Â·A; Itt: 1 11 1 1.31*,7/h, Â·fle!Â· - - 2.ki-0':,"lic - 332%21= 9;221'1.'dittlit>t:g ~ . 4 t.crâ€¢.1 -----Â· -44" f 46 %%%.80%0 -m[&'801#;i?g . 1- 32fvT -1,=. r/430% 1111 .1 U.1 14 1,4 1 wm>,5>,S,Â»",/, {Â®*1* . .. ~:'' *** -- %%5â‚¬=:Mf=55 22221*64%21 - %75:99%5555525': - :- 1 41 0 1 1.1 1 1 1997 1998 1999 2000 2001 2002 Year-To-Date November 30 Estes Park Wats Line Calls 80,000 72,365 70,678 70,862 70,000 0*Â«'fi'~ UNE@*,y: %~924,/1 .:*3 4 84-5 .: 04.Ni 60,711 Mmi '0 *M# 1 ~gli: 58,656 60,000 -;=**j ~ -BEE:::2:EEE:EEEâ‚¬-::EEE?EEEEMESÂ» - - 1.:.&/Il -.I *3 i*J *3 *Bi %2 54,523 ey-: 52 :96&#kÂ·'"Â·Â·-': & 8'M := j~~~~iiik@jÂ·:Â·. 5-690.. 50,000 4%823 993 ree :%85:::2 - Z :i:i:i::02: 01*20 :201 8 .>>>:.:.:.::%:k - j**#1*%**f /:1 iM; U : ./ .:+Av/* :9" jae: ia" .5 {((Ah ~ ':~ 42,171 40,000 *i E RE# *30 32 1.5 13" 3%%~~ 2%*.- 2..:i#ipfiq. i::::M/:5 34,441 ~OXRbx -:83Â».2 ......... 5>52.5>:.:45 :/k: .5 ~.: &: I: -: 5%{1%43 29,456 30,000 ~~ ~ 33 .49~ m:: k.k":*4 722:2 :m" ?i~~~2 *%* .: i@85:i:isi .Â·~ Â·Â·Â·Â·Â·Â·Â·Â· Â·Â· ........... .:i}.:.44: I 0%*35 i:%?22 2 4:48% f4%93Â» ..........': imi.::: m :8:kÂ»:.>Â»: 20,000 ES 2 Fss:ME '1*X4 ~*i ~ #:24 **~ ii{~i' :r::.: px<*i:?: %2Â§Â§.:E 10,000 90#- M 1 Â§02#4 :i:Â·:: 11 4% -% ~ i.fi -i./f 4*E--1. em-4/42 0%1* 18*1 :. hs: & % M {Â§*FE:} S :j& i}}j~~:: }i~~i, ?32~ i~~*5$1}~ li 41~~i. 334Â§~jm 0 .2Â»313- klit--%*2 *i.'..'_ *391*~P_ 22*%9- %121.i %11*%* 5-.%1~211 *Ex}3% ........... ........... .......... Â»%>:ix.:8 1994 1995 1996 1997 1998 1999 2000 2001 2002 Y-T-D October 31 Estes Park Hotel Occupancies 1999-2002 Month 1999 2000 2001 2002 Variance January 20% 21% 17% 16% -1% February 30% 28% 31% 28% -3% March 21% 29% 36% 31% -5% April 37% 23% 26% 25% -1% May 42% 46% 37% 47% +10% June 76% 78% 72% 67% -5% Half YTD 37.6% 37.5% 36.5% 35.6% -1% July 90% 95% 85% 82% -3% August 87% 84% 78% 72% -6% September 80% 79% 70% 68% -2% October 53% 49% 42% 43% +1% November 26% 28% 31% 24% -7% December 18% 25% 23% Total 48.3% 49.3% 45.6% Provided by the Town of Estes Park Marketing Department. Estes Park Average Hotel Rate 1999-2002 Month 1999 2000 2001 2002 Variance January $84.72 $97.17 $88.08 $86.44 -2% February $93.89 $93.99 $98.26 $82.69 -16% March $85.96 $97.71 $88.99 $79.73 -10% April $90.72 $94.25 $81.55 $90.56 +11% May $84.17 $100.84. $97.06 $135.40 +11% June $125.71 $124.20 $131.00 $132.39 +1% Half YTD $94.19 $101.36 $97.49 $101.20 +4% July* $147.57 $143.73 $152.93 $149.34 -2% August* $126.27 $125.51 $145.47 $143.80 -1% September* $111.12 $121.18 $114.64 $113.15 -1% October $94.52 $99.79 $113.95 $104.87 -1% November $96.11 $95.91 $103.08 $91.14 -1% December $109.55 $89.50 $111.33 Statistics provided by Rocky Mountain Lodging Report, PKF Consulting and the Town of Estes Park's Marketing Department. * 4th quarter numbers will be adjusted as more reports come in. ESTES PARK 2002 VISITOR COUNTS Month: 2001 2002 Variance (%) January 4273 3491 -18% February 4260 4785 +12% March 15861 8309 -48% April 8880 8163 -8% May 21227 17144 -19% June 36752 34433 -6% July 42057 38086 -9% August 29325 37354 +27% September 20032 29060 +45% October 12644 14312 +13% November 6701 4410 -15% December 4888 3325 -15% Total 206,898 202,872 -0.02% RESORT COMMUNITIES 2002 OCCUPANCIES Month: Estes Vail Aspen Durango Winter Park January 16 70.3 67.1 31.9 February 28 76 68 41 March 31 83 74 51 April 25 42 28 41 31 May 45 26 33 60 26 June 67 45 58 82 29 July 82 60 67 82 40 August 72 64 70 70 34 ' September 68 46 51 67 19 October 43 27 35 47 14 November 24 28 35 24 27 Year to Date 45.50% 51.50% 53% 54% 27.5% 1 . .. Community Development Memo To: Community Development Committee Frorn: Bob Joseph CC: Randy Repola Date: December 31, 2002 Re: Outdoor display regulation The following text excerpts represent the outdoor display regulation as presented to the Town Board this year. (25) "Sign" means any writing, pictorial representation, decoration (including any material used to differentiate sign copy from its backgrouncD, form, emblem or trademark, flag or banner, mural, or outdoor display of merchandise to attract business, or any other display of similar character which: V. "Outdoor display of merchandise to attract business" means the outdoor display of merchandise offered forsale where such outdoor display is located with the primary purpose of attracting attention of passing motorists or pedestrians, and where the display is moved indoors at the close of business daily and therefore does not constitute seasonal or permanent accessory outdoor storage. (6) Where three-dimensional figures are used as signs, the area shall be the total area, as projected on a vertical plane, of each side of the figure which is visible by the public beyond the boundaries of the lot upon which the figure is located. For purposes of this regulation, a figure shall be considered to have not less than one nor more than four sides. This shall be the method used to calculate the area of "outdoor displays of merchandise to attract business" and other three dimensional figures or displays that are to be considered in the total allowable signage calculation. (11) "Outdoordisplay of merchandiseto attract business" shall be considered a sign and shall require a permit to be issued priordisplay. Measurement ofthe display area shall be as provided for in section 17.66.080 (6) of this code. The display area shall be limited by inclusion in the total allowable signage. The location of the outdoor display shall conform to section 7.13 of the Estes Valley Development Code. Outdoor displays are prohibited in the Commercial Downtown (CD) zoning district 1 *. It seems that the size or area limitation is one of the points at issue. The original proposal did not provide a new and separate allocation for outdoor display, but this is certainly an option. Another approach might be to use some locational standards such as restricting out door display to the area covered by a permanent roof or eve overhang, or perhaps limited to a certain distance from the principal structure. For example Mad<jnaw Island uses the following standards: 20.755 Sec. 5. OUTDOOR DISPLAY REQUIREMENTS The following requirements are not intended to regulate the display of merchandise which is being sold under an Outdoor Sales Permit. Merchandise being sold on the premises indoors by a retail establishment may be displayed outside of the building provided the following requirements are met 1. The area used to display products outside the building shall not exceed two (2) percent of the lot area or sixty (60) square feet, whichever is smaller. 2. Products shall not be farther than five (5) feet from the structure. 3. Products shall not be displayed ata height greater than seven (7) feet from the surface on which the products are being displayed. 4. Outdoor sales can only happen outside of one building per parcel, regardless of the number of buildings on the parcel. In the case of business centers, there may be one outdoor sales area per retail business. 5. No area used to display products outside the adjacent building shall be located within the required setback. Products may not be displayed farther than five (5) feet from any doorway or the edge of the store front, whichever is closer 6. No area used to display products shan interferewith pedestrian or vehicular movement or with safe and proper ingress/egress of pedestdan traffic. 7. No product(s) displayed outdoors shall be labeled with any such tag with letters larger than one (1) inch, or which advertises for a product other than the product to which it is attached. 8. No display items or tags shall be electrified or back lighted or use calcium fluoride (fluorite) or any other transparent, crystalline mineral for the purpose of displaying a fluorescent character on any part of any tag. 9. All tags must be securely fastened to the product. 10. Sealed location drawings, including parcel lines and dimensions shall accompany application. â€¢ Page 2 â€¢4 i - The city of Mendocino uses the following standards: =u.-u. u - The display of merchandise in an outdoor setting shall be permitted subject to the following restrictions: (1) No more than two (2) items or products are displayed outside the commercial building. (2) The items or products are withinfifteen (15) feet of the commercial building. (3) The items or products do not impede pedestrian traffic on a private walkway. (4) The items or products are not displayed during non-business hours. (5) The items or products are not located on public property. (6) No mannequins shall be permitted. The term "displayed in an outdoor setting" refers to merchandise displayedfor public viewing upon a balcony, patio, terrace, walkway, parking area, lawn, garden or any other place which is unenclosed. (Ord. No. 3915 (part), adopted 1995) This ordinance also takes the approach of limiting the number Â·of produds or items to be displayed. These examples illustrate approaches that can be taken. â€¢ Page 3