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Home My WebLink AboutPACKET Community Development Committee 2002-11-074 f AGENDA Town of Estes Park Community Development Committee - Marketing Thursday, November 7,2002 8:00 a.m. 1. Advertising Policy Committee - Report 2. Conference Center - Report a. Occupancy Repon b. Group Usage 3. Special Events Department a. Action Items 1. Celebrate Estes a. Entertainment Permit b. Horse-Drawn Wagon Request c. Side-Walk Sale Request 2. Auto Show Request for use ofMacGregor Ave. b. Event Evaluations 1. Elk Fest 2. Sale Days Prepared: November 1,2002; * Revised: N/A The Community Development Committee reserves the right to consider other appropriate items not available at the time the Agenda was prepared. 04_* 9 0 46 - tÂ»U , I *40Â» . uiversionspRidge oid is a breatlitaking on the 1Â· Â· 1 Roc]* aIVIae climb. Mountain BY ERIC NOLAND THELOS ANCELES DAWLY NEWS ROCKY MOUNTAIN NATIONAL t: V. Â·1~~4%94*tK~NI~-I-*~.m.*i#Yb~'~0~m nearly every national park in the colin- PARK, Colo. - The mantra I recited at Gettingthere: Estes 72ftÂ·.Â·.1.493Â» f. 'Â· 7'. e- ' -'"''' try, and certainly/tthoseinthe wildsof Park, theeastern the West: If you want to experience the essence of these magnificent natural re- Mountain National ~ ~=.~0~.- serves, you must get out of your car, ., Park, ism/laemn'~fes .........MANT 3/'Â·3/.4â€¢~1= strike out on some trail and plunge deep International Almort 341'~ 317 inYUf ~Ersoureartfor many travelers, ..pmf~?:22 ;-I-{fil~<)* 4934x .t<*,3.0'c~-Â·Via but what If you're traveling with very young children, are getting up there in L, years~~dareabitcreaky inthejoints, or . *,Â·qesmsÂ·- 39.: , do n ' t notably the last 35 of possess a Wra j I NER 7 11 1 particu- , 1. Wlw.Â·. north out of Denver ''-~Â·N ' #t#404~~1~3~.; â€¢<~1&..~â€¢~ ~Â·: larly Rocky | *ates AN IN 44 :-4 on 1-25 and cut west Mountain rE ,-a-"Â·, â€¢- r- on Highway 34 to , #ltÂ·USÂ·2; 30*W... gree of . Nabonal 1 01*, " 70 Estes Park: this route Â·Â·Â·PRÂ·'--NEÂ·: ., <GwAL#z,V,>. 'Cip ,1.,3'~'. f12*t~9084 .' 4Â» physical Pat*- 2 is about 8Omiles. ' :71;*.6~1Â»9~94:-2-'.'0:~.,fGrytÂ·:t-~i~'~.'4 fitness? 2 E There is no easyway )&<BA#**SA&#Vt##<1*4%*9. Rocky . Â·Â·Â· 10â€¢U moousnts':izsfrfs~' .~/'.~~~f~~~.1.~9~4'~;w~:fi~~Â·_Â·' '~,*~",2.-~~~'~~"~~~:~~~~~ ~pl~6ro~quaa~re- ~ 0Mai,-NI'.,0 ~ enteringtherlational <~~~6~4~*,~~'~'64Â·Â·'76.34.4'tiks: . ...1--3,4.1-: mile ex-7 j'~61 ~ | park is $15 per 1 , panse k#:Ir:liT RIDDER THIHz 'F vehicle.good for :-44Â·-.-,- c#Â·aÂ·Â·. c Â·Â·Â·Â· Â· "4.*v*'Â·~C:, 1'.,.. .22 that sevendays. ~Â·-,649,'41 Ve.,1 â€¢..: ,Â·Â·Â· ' : .' Â·P . .; :, rAAÂ·-Â·rJ,EN, 6 -. :62 -' straddles the Continental Divide north- westofD/over,has theanswer.Thepre Fire update: This yeaus]ZERFÂ·re ',1~.~~ ~'2~~~~ ~~~*' , " ,~~- ' ~' mierattracionof thepark:sallttle rib. burned more than ' A:G?89,9-244. .4,1 4. : .;-Â· $ . Â· r b. u .lk j-+Jitif..:DiG Â·1% bonof asphalt called Trail Ridge Road. 4,400 acreswestof .Â·t -2-3.1 ..':924',t . Â·t bever was a driving route truer to its name. Highway 36 betweer ' f,+XH. Â·'.-4.'>Â· 0 - This twc*!ane highway picks its way Lyons and Estes among some of the most dozying sum- Park. It did not cross thenat,onalpark -,25 3.4 RN** ~ ~ â€ž a 4' .~~~~, ;, -' rnitsinthe Rock~es' venerable range. At .@..4 its highest point the road climbs to cond'toan~ble'kie'~~ ~~~~~ ~~~~~J'~~.*.:'~4.,5'2'3,:r -r. ,:~~2~6 12,183fee:-that'stalrerthananymoun tain peakin Yellowstone, Glacieror Zion the landscape in and .+0~' ar;eur~~o~h'~ypda~k ~* '~~- ..4~. "4~~~~':~-*'~ 133'1~/a~kb~~~~/s~'e~~'=&1~ hov,ever. ardaban onopenfiresismn .4,~~- .~ p4 ~~~~~9~~ , ~i ~~: '~ the highest paved through road in the effectwithinpark , *A ~ ., r J,y/,4-~ .38 9 -3 234.~ contiguous#Sstates. r ~.6 VI,.J# ,~. Whenembarking onthis drive from ei- boundaries. '~.: .<., <,1/,~ ~ ~*- 1/.1 ,2 c 1 i - i ' ther end of the park, travelers quickly Information: Rocky I.,4.4 , A. ,1. J'#32.4,1, i . f,F:-It:J -'. l.'C , leave the more customary mountain en- Mountain National ,+ 4~4 : " 0-:-2, -2 â€žc4 " p ' vironmen:soflushevergreenforestsbe- ./ Park information is 4 . i vit#7' I...Â»3~Â· hind and Scorl venture into a harren world availableat(970) Â· , thatisakintothe Arctic: fieldsof spongy 586-1206 or visit P I' KÂ¥.Mt'Ul l 'IN ..T I'll '1. l'Allk tundra, gray peaks scoured clean by gia- www.nps.gov/romo. An overnight homeback trip allows visitors to skip traditional tourist at- ciers, snowfields that never melt - and tractions In favor of the beauty of the eastern side of the Rockles. PlcÂ· anutterabsenceof trees. ' tired In the top and center photos is Peacef'ul Va!!ey Ranch In Estes Park, Jerry BeÂ·:kett and his wi fe, Gill, who'd Colo. Above Is a trail ride through Rocky Mountain National Park. See Road: Page 7 Saddle up for fun at Estes Park BY Inic Nol.AND Mae, taffy If you go trip. east end of town, alongside a stub TUALOSANGELES<nAILYNEWS and ice-cream Priced at of national park territory and the cones Sombrero Ranch is located on $150, which in- sprawling Roosevelt National ESTES PARK, Colo. - There You'It also Highway 34, two miles east of cludes dinner, Forest. Guests provide the cami>- are myriad diversions to choose find any nunn- Estes Park. tn addition to its breakfast, a /0 gear they require - tent, from in this portal community on ber of vintage overnight pack trip, the ranch guide and an sleeping bag, rad - which is fer- the east side of Rocky Mountain tourist .f,t- offers oneÂ·hour, twoÂ·hour. all-day ride in net! in to the camping ground National Park. Few of them, huw- tages that inn- hal f dayand allÂ·day rides. plus the mountains, anead of you. (Equ:pment con be ever. have anything whatsoever keepers will breakfastanddinnerrides. the offering by rated in town ifiou didn't bring todowithanaturalexperience. cheerfully rent triformation: (970)586-4577, So m b re r o a=yalong.) to you tor $100 www.sombrero.com Ranch Riding Then it's intothe saddleandoff VisitorstoEstes!>arkmay~vail anight. Stables in Estes sthemountains themselves of go-kart true s, a But here's a Park proved a rock museum, miniature golf, not one but two shops selling Christ- way to slip away from this tourist pleasant alternative to a night in .As you traverse a ridge, you'll gain terrific views of the perpetu- mas trinkets year-round, cork. bazaar and still enjoy the natural to~Vll. :!hÂ· snowÂ·capped peaks of the naÂ· screw plastic slide and numer- beauty of theeastern flank of the The 1,000-acre ranch spreads ,Â»nal park to the w est. The wind ous merchants that dispense Rockies: an overnight horseback out across forested hillsides at the See Estes: Page 8 - "â€¢Â·' 01~MZ: 0.-:Uk-13.1.P.ta.J. - .;C...202...Â·I I,ri â€¢-Â· IL . i I :16'70@0:_ L.b,m..Â«ED. -1+241-Â·+ 1. 1 Road: Ride to the top is breathtaking Continuedfrom Page 6 Bring along a winter jacket, the Mississippi, which empties traveled here from East Anglia, preferably one equipped with a into the Gulf of Mexico, which England, were a few steps from hood. Even in the middle of sum- joins the Atlantic Ocean. A little their car on a walking path near men it can get chilly at these alti- more than 500 feet away, on the Rock Cut when jerry remarked tudes. other side of the parking area, is to a fellow tourist: "I was reading a little trickle called Beaver Altitude sickness afflicts some Creek. It flows to the Colorado a guidebook that said you can't visitors, too. The e ffects can be ... see anything of this park without River, thence to the Sea of Cortez leavingtheroad.Hewaswrong. â€ž minimized by drinking a lot of andontothePacific Ocean. water during the course of the "It feels," added Gill, "like drive. Another issue is high-alti- Thus, when a rainstorm occurs you'reatthetopoftheworld." tude sun and wind burn. Sun here, drops that fall a few feet block lotion, a hat and sunglasses apart are destined for oceans on One of the most popular stops are a must. opposite ends of the nation. is the Alpine Visitor Center, Another popular stop on the where a short but steep path as- At the west end of Trail Ridge park's eastern side is Bear Lake cends staircase-like to an un- Road, a sign marks Milner Pass, trail. The 1.8-mile trail to Emer- named, 12,005-foot viewpoint. where visitors can pull into a aid Lake was beautiful, winding Think about that for a moment. parking area, get out and exam- through rich forests and along Backpackers will hike for days ine America's backbone. The tumbling brooks, but it was also a and endure untold privations to road crosses the Continental Di- hiking thoroughfare. (A good baga 12,000-footpeak. videatthispoint. stretch of the trail, in fact, is The road was built between On one side of the parking area paved with asphalt to minimize 1929 and 1933, and the length of is a big puddle that represents erosion.) the project had more to do with the headwaters of Cache La A day later, many miles away working conditions than any Poudre Creek. This creek flows in the park's more remote west- funding shortages resulting into the Platte River, which joins ern end, several trails and tourist from the Depression. the Missouri, which drains into sites were all but deserted. +120. r .* 1- Y .i ---A.. :92:f > -.42292(122'124'/42Â·:: --2 . 4 1 , Community Development Committee---- ----.. - Advertising Policy Committee Report November 7,2002 1. Requests for Information (note: I will add October figures ifthey are available in _ time for the meeting) A. Total Requests for Information as of September 30,2002 equal 57,467, which is an increase of 14.42% over 2002. Graph is attached. B. E-Mailed Requests for Information as of October.31 equal 13,543, which is an increase of 7.11% over 2002. Graph is attached. C. 800 Calls as of September 31 equal 27,992, which is down 14.11% from 2002. D. Advertising Responses as of September 30,2002, are up 7.89% over the same period in 2002. , 2. Current Projects A. 2002 Mini Conversion Study by RRC Associates 1. New Test Category 2. Standard printed survey 3. New Web response option 4. Creation ofFocus/Test Group B. Attendance at the 2002 Governor's Conference on Tourism C. 2003 Spring Magazine Ad production - New Titles D. Christmas Parade Insert - November 17 drop. 3. Program Audit - Intellistats A. Program earned a score of A- B. Suggestions/Recommendations (all budget dependent) i. Market Research ii. Central Campaign Theme iii. New Creative iv. Concept Testing f Estes ParkY-T-D Planner Requests 90,000 80,422 80,000 --- 70,000 - 67,245 .M:AF:.:::4 62,563 64,080 61,810 %25*' <'-"~"'- ,?-:.- 57.910 59,612 60,000 - oawsÂ·Â·Â·k 54,559 :/al /3& :':ftÂ¥*: *Malm/* 52,621 .".:....... {* A :*t: :~:8**MÂ¢ B: E600.- 64*4*Mi EE?E~E~i#*A?m :EEE~E~EE:lEâ‚¬?E~E~:BEEE BEEEhE=E?~:~EEE~L~E~~BEEE BE?:EEE:3-*BE'MIE - - 50,000 - -eE231=0 4~ 0~ %*001 F*%5 0&1~=LEE>%% %:C*:3:4:~: f&> ...:...:...... 4.5'me 3*%324:Â·Â·~~i,56 820 NE ER-*- 84 ..0 Â«.: 40,000 -- 9:*4 -Â·:; Â·Â·Â·i'Â·Â·Â·Â·Â·Â·Â·Â·Â·Â·Â·~Â·~Â·~ .Â·:Â·:Â·:Â·:Â· 5~d . Â·Â·Â·Â· Â·Â· ' ' Â·Â·Â·Â·Â·Â·Â·Â·Â·Â·Â·Â·Â· ~'~:~ 'B~'A' 'ii':~~I?(?~~t ihe~,NIfj~~~i' 61i~Ii~~i"~~ i:~~b"'- - - ~~-~-~-~-~-'~---~ ~---' M:Â·MN"M EEâ‚¬,s.ZEEE d.?:.2,3 -~E=:?i@Ei:i'.: ~:EE>I:94, â‚¬02?=2&3iBE'EECE ~ - D M:i M:i ?.~i;::3:::iÂ·Â·i:il: m: # :~:ik:i*:i:~:i:i?, 30,000 - &.:EE? :A:i:i:Me ii:~:~:imw i:j{ :XM::: AggrwEA:.rv 2 - -:&82- :?31:j:D@jj -?4:!:3~:-:6::i:i:i: :i:i:i::::::':::8:~:~:~ Â§~/IP:~Iiiiiiii~iiii Â¢j:;:..~:23%4/ ..C i. I i . ; ; ~~:I. ;500.Â·:.*.iii FÂ·:: N:kd:~.. - Mi#.9 29 91Â©feÂ®* PE:dim * 111~MAEE *fuiffaimm Â·.- ---- *%23=m '2553&:d ':i:?:i:Dii :9: E::-)~:?: :'5?:D)'~:::":5:;: - Â· 20,000 - .MA ** gmER 03*KE EQzte)* Ue'{55@: - - *Â·82Â·~Â·Mi: :: ~f=:=9-:L=~:~~~~~1~4~i 2~4:?i~:5'~~~ .. 23?80 8.333 FSK:3* ~0Â¢i:Vii~~iii~i~:~i~~~.~~~~:~:~ .39 j.iiIi~~~~~i; i - Â· Â·, Â· ~:5*:?.::i:~:k~h: mig In Ii:/ ___*~~~~~~~~ ---_iNE- 1,Â·t- --i - i:*:iÂ·*i* 10,000 --- : S?4Â§Â§24: F:;::*: 2*jai:111Â§1 %%..IMI: ....#{Jit'.i. ::. dili.1.1.t. 0 1 1 1 1 1 1 1 1 1994 1995 1996 1997 1998 1999 2000 2001 2002 October 31 1 -r Estes ParkY-T-D Planner Requests 80,000 75,493 e-. 70,000 - : 61,423 60,000 -1 %- .REF 57,101 56,934 06,122 57,467 E ~ ~ 51,932 ~ i 50,224 *93 : UENEN 50,000 - : - ,e.~,:,ii- ... w:. -~~...:~ -Pw:(.{ E. 4 47, 909 E34:- <%44 ja:Â«jaÂ» *749*Ng *72123% 31*292 E*324* UNE*124 E......Â·-= =---- 40,000 -1 EMEFEE~F~EMN :fiew:-E %#E===â‚¬~E=â‚¬EE:E:E:E :.Â·:::. ~:..:EE::E~EL?i:â‚¬ â‚¬E:Â·N~EEEMe#gE~EE= F#* MEME. =h=Â·IEI.Z.*EFEIEE==BESâ‚¬E ....... ...1 ~~110 . :/.:/::~~/ m:M~F/::./9 4% Â·Â· .Â·':'*%Â¥f. /:'/ S - 2%0% thÂ©: m.* 8%21 3243 %*am Ii/% 949% 30,000 -~ FeRM *Mil*MN :whf p~ex:' Â·Â·Â·Â·h''r':'Re :..., 1.1......:1<... .1 1 :/RE .:: 1:::1:::::::::;:;:::: *48% i#41. 6 .7.1 -~:gc~, 88:4*4 22% ?9%% t**L *14% ::::.:~/%iii:;:/*: I I 20,000 -: -=<.1 -6:'E: Â»E:3:E:M:Â·':t-E:E 44%-Mi*REERN M#"~EEE~Â·Â·.ME: ~:E~:1~-Â·:1 8%%9 1:~.-pg*ME &9)3%2 =3:35=+ME ~SESâ‚¬*IN -.12& --.Â·Â· : :-:-E-E:~ Â·Â· .5 - -Â·E.I.:.:=60.-wh.<E2Ei?FEIiE -Mi-~~4 - Â»*@*3 30*%*323. E~Â»PI' 4:40* 61*29.:N RFE*20 L"".:.%'21 EEN@EFi 10,000 -1 -%/:im-"M:M-E:~~~:~-1 %0?*---%%1*31 -Il= -&%9*- a:&'FE:3:3 .ja.L Â¤39 %* ham 2%* 19*,4 FEE ..1-':....... .1 N:%<1 ~*0%1% MMmm15 13#R; EDE*% Eftg~ -PMEN 53/-:MMEÂ»Â»EEE=Ej: 1:EE*E:Eg=: 0 -. B 55. 09,1:;2.. *:WI *EE, :#:.i.. *25 KA* FUE:ju lili L 1 1 1994 1995 1996 1997 1998 1999 2000 2001 2002 September 30 f Estes Park E-Mailed Requests for Information 16,000 14,000 13,543 12,644 - 3-i:J.:te.11-11?1: 12,000 '-: ; Â·4'39/1 A- . 4 --211 3Â·;Â· Â· 'i<:111?~- 10,484. F 0Â·:1' k:%,d' 10,000 - - -- ...1 - - -9#1 - ---- - - f~ ,. ~ f=:,fil*:14 - 8,000 : I.=11 Dc,kh}4'[* Â·Â·' 1 - Ir..1 4, ':' ' ;i"MI: irt.?Â· 6,670 - - -- 17':30 ime 3 - 1 11-1 Eâ€¢â‚¬c'Â·1,-v*2,8,1,4, 6,000 99{.Â·; '~ - ,.. , : -- --i 4,965 04642--2 -1 '1.1,1,1.,i,1-4.,Al.#11. .,4,1 Â· ' * 6 + 41 11 % ..Ur' 1 . 1/ -fi-â‚¬r-0. Â·-1 I.= i - - -6 NE :1 --'.4. Â·14-:,4.4 ilipt? 94;RE ..48,,tie, 4,000 - .... ---I . 1 29 ill.; 1-3.-â‚¬?fl'tw 27- 70 4/4 4':**6'C: Â·- CML"GÂ« u'li~ 2,495 2Â»%Â®~ . P ' I : :'iâ€ž4Â·4.:1*tit .2 ''M. ,/'%' : E ...... T. Elb:Ui :1,%. 11, %1,4"t,; lititiall}immi , :tÂ·'thitidl-C:i~ : 1 - =44 2,000 -/Fi#i/%&40#El 02*[4#%1 .' ' 'leT<R'mi .d''z~... V 1 - fill Mut r h;-71: Â£~jt#.5 r. - 42.Mi .0 --- -44 Ii,81~hi~FEIr,& !,i f.i.*1944 figtill~ '1,999% - - -- 4 9, 1,9 . P. - B..9 6 14 211 42 -1- -~~LI-*W LQ'Â·!:~~t(@'im 4 .:07 Sit~M:21 o kiliffttil#. , %E*l@E EN,P',':U'ki;;91 '' -7/.~ d.%41#, 1 1 1 1 1 1997 1998 1999 2000 2001 2002 Year-To-Date October f Estes Park Wats Line Calls 80,000 69,701 70,000 - 67,554 67.820 * 52} Â»> 9 60,000 : LE #= **10 4*2 *EN 36,296 55,515 Mi<@82* . Â·, 8*M:?L 51,897 50,000 -%"/2--fq"'1 353 5%9 as,// im'Mir :5::R : % ..:.Â·,0 %%:m: W:>2 4:i@::2*5 Biam# :â‚¬<Â·:<<Â·:2,Â·h:Â·: k.' :'Â·2 Â»:El: 8%8*Â·%4Â· #:RÂ»X 0*tm 32,591 *038 :14~%*{ 3 3444 *an - :Â»>y.:W4 .il': 30.000 3*451- f55!it .........: 27.992 ' M.# *Ma In jEUM .Â·â€¢4 :.:24* j ii:iie>>2:,~ :9":4:% I.4#"i.i; :i *24:31 :?Ri:84 /4/ %42#m :fi(?3%~%{? RÂ¥Â§*m *MA*M *%44 1115*1; l*ki:41 20,000 4352 :%20Â§{ @*29 *,42 0;Ri@:E :%83,*4 i Â· **1 23%@ii .: ~:i. : P.: ~@29*. :%4% %43 ... *3% $1%~*3 -:Â· *47* 10,000 ES (3:*1 *../'.:" :*>;IM>X .// 0/'mÂ·Â·I Â·'Â»"~>4 Â·Â·Â·'.Â·Â· , ,~ :.7,Â»Â»Â»> *f*%Â§E 4*9Â§: E f 22 *13 4 -:::R#7 mwa~~:MM *5*1 7*Â§ s; Â· 13 .R" M:j **M ~,~.,.:~::Â· :.i *3%: t: o. *FR:.. t?*2*3 i*)*t "21~~ ti@41@M i:j~14 *94 j Â· / :i %%3 1 1994 1995 1996 1997 1998 1999 2000 2001 2002 Y-T-D September 30 I A SR:*? iÂ·*3% P s::.:w:.: - IXÂ«:<.>: Estes Park Hotel Occupancies 4 1999-2002 Month 1999 2000 2001 2002 Variance January 20% 21% 17% 16% -1% February 30% 28% 31% 28% -3% March 21% 29% 36% 31% -5% April 37% 23% 26% 25% -1% May 42% 46% 37% 47% +10% June 76% 78% 72% 67% -5% Half YTD 37.6% 37.5% 36.5% , 35.6% -1% July 90% 95% 85% 82% -3% August 87% 84% 78% 72% -6% September 80% 79% 70% 68% -2% October 53% 49% 42% November 26% 28% 31% December 18% 25% 23% Total 48.3% 49.3% 45.6% Provided by the Town of Estes Park Marketing Department. Estes Park Average Hotel Rate 1999-2002 Month 1999 2000 2001 2002 Variance January $84.72 $97.17 $88.08 $86.44 -2% February. $93.89 $93.99 $98.26 $82.69 -16% March $85.96 $97.71 $88.99 $79.73 -10% April $90.72 $94.25 $81.55 $90.56 +11% May $84.17 $100.84 $97.06 $135.40 +11% June $125.71 $124.20 $131.00 $132.39 +1% Half YTD $94.19 $101.36 $97.49 , $101.20 +4% July* $147.57 $143.73 $152.93 $149.34 -2% August* $126.27 $125.51 $145.47 $143.80 -1% September* $111.12 $121.18 $114.64 $113.15 -1% October $94.52 $99.79 $113.95 November $96.11 $95.91 $103.08 December $109.55 $89.50 $111.33 Statistics provided by Rocky Mountain Lodging Report, PKF Consulting and the Town of Estes Park's Marketing Department. * 3nd quarter numbers will be adjusted as more reports come in. . ESTES PARK CONFERENCE CENTER FOURTH QUARTER BOOKINGS OCTOBER Roister and Associates Elk Fest Cheyenne Christian Church American Society of Mechanical Engineers Jefferson County PTA EPCRA Annual Dinner (Local) Rocky Mountain Water Pollution Conference City of Brighton Evangelical Church Greeley Wesleyan Church National Park Service Inspiration Unlimited Colorado Health Care Association All Church Retreat NOVEMBER Family Life #1 Family Life #2 Rocky Mountain Evangelical United Ag Boulder Valley Credit Union Caring Pregnancy Image West Holiday House (Local) DECEMBER Town of Estes Park (Local) Fantasy Ball (Local) Estes Park Medical Center (Local) Knights of the Belt Buckle (Local) Christmas Celebration (Local) t MEMORANDUM TO: Honorable Mayor Baudek and Board of Trustees FROM: Special Events Department - Linda Hinze DATE: November 1, 2002 SUBJECT: Celebrate Estes Event Requests Background: Celebrate Estes has been reorganized for 2002 by the Estes Park Chamber Resort Association. This will be the 6~h year for the event. It was originally created by the Special Events Department and EPCRA, then taken over by the Business Advocates for two years and now the Chamber has taken it on again. The purpose is to bring shoppers to Estes Park and provide Christmas entertainment on the streets . This year's dates are December 7 & 8. In order to reduce costs, add sidewalk selling and have horse-drawn wagon .rides they are requesting the following: 1. Exception to Ordinance 15-91 pertaining to "containment" with the C-D District and Estes Valley Development Code (Charter 4. Zoning Districts). That the following guidelines shall be adopted for 'Celebrate Estes": a. Hours of operation shall be from - 1. ic CXâ€¢e- - 4. 9 q.# b. Businesses will be allowed to sell merchandise in front of their store only during the hours specified above. c. Each business will be allowed one (1) outside selling space. d. Sidewalk displays shall provide a minimum clearance of 4' for pedestrian ways and handicapped accessibility. Displays and/or merchandise will not be allowed in any street. e. All participating businesses must possess a current Town Business License. 2. Entertainment Permit to allow groups and individuals to entertain at Bond Park, Riverside Plaza, Tregent Park and on Elkhorn Avenue and to ask for gratuities under the Celebrate Estes Business License, as provided in the Entertainment Permit adopted August 14,2001. (Estes Valley Development Code 4.4.dl and Municipal Code 9.12.020 Soliciting business on streets) 3. Request for Aspen Lodge Lively to provide horse-drawn wagon rides during the event. Route would be the approved route leaving the Muni-building transit center going north on MacGregor Avenue, right on Hwy 34, right onto Elkhom Avenue and enter back into the transit center. Aspen Lodge to provide proof of insurance with the Town of Estes Park added as "additional insured". Costs: None to Town of Estes Park Recommendation: Special Events Staff recommends approval of the three requests, with the following cautions: 1. Sidewalk sales - Chamber needs to make sure that ALL businesses understand that this is not the norm, so that they don't get the idea that sidewalk sales are OK anytime of year. 2. This is a solicitation situation, not allowed normally. The Entertainment Permit is the same as we had with Dick Orleans for Bond Park and requires purchase of a Business License. (see attached) ENTERTAINMENT PERMIT (*Revised 8/14/01) This Entertainment Permit is subject to all Park Use Regulations with the following exceptions: 1. Person or persons taking responsibility for the entertainment will: A. Complete a Park Use Application form. B. Jury the entertainers and take responsibility for their quality and character. C. Schedule the entertainers with the Special Events Department fourteen days prior to performance (to include date, starting time, ending time, location and type of entertainment). Final decision on entertainers would be with the Special Events Department. D. If, for any reason, complaints are ' received, it will be the applicant's responsibility to address. 2. Any performance that consists of dangerous acts, performance above ground, jugglers, etc. will be required to furnish evidence of insurance with the Town of Estes Park as additional insured. Performers such as musicians, storytellers, singers, will be required to sign a waiver agreement. 3. No sale of goods or merchandise is permitted. 4. Amplification will be restricted to below 750 watts. Sound is not to travel further than 50 yards. 5. Entertainers will be required to prominently display signage stating the performance is "an approved event by the Town of Estes Park." 6. Gratuities will be permitted, if asked for discreetly. 7. One Business License will be purchased by the Permit Applicant. 8. The only areas available for this use are: Bond Park (sound projection to always face south or southeast), Tregent Park, Riverside Plaza *(designated show croa), and Barlow Plaza (sound projection to always face north). 9. The Park Permit may be revoked at any time if deemed necessary by the Town of Estes Park or the Special Events Department. G-1 . . C 10. Review by the Community Development Committee, permittee, and the Special Events Department will be made at the end of the season in 2001 for continuing this type of entertainment program for 2002. Town Representative Permit Holder Date . Date G-2 . RESOLUTION NO. WHEREAS, on July 23, 1991, the Board of Trustees adopted Ordinance 15-91 pertaining to "containment" within the C-D District, and subsequent adoption of the Estes Valley Development Code (Chapter 4, Zoning Districts, specifically paragraph a. Outdoor Sales, Use, Storage and Activity in the CD Zoning District, Number (3) Exceptions. NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF TRUSTEES OF THE TOWN OF ESTES PARK, COLORADO: That the following guidelines shall be adopted for "Celebrate Estes" Event being sponsored by the Estes Park Chamber Resort Association that is scheduled December 7 and 8,2002: 1. Hours of operation shall be from 11 :00 a.m. - 4:00 p.m. 2. Businesses will be allowed to sell merchandise in front of their store only during the hours specified above. 3. Each business will be allowed one (1) outside selling space. 4. Sidewalk displays shall provide a minimum clearance of 4' for pedestrian ways and handicapped accessibility. Displays and/or merchandise will not be allowed in any street. 5. All participating businesses must possess a current Town Business License. BE IT FURTHER RESOLVED, that every business is urged to participate in this event. DATED this day of ,2002. TOWN OF ESTES PARK Mayor ATTEST: Town Clerk . MEMORANDUM TO: Honorable Mayor Baudek an~cl Board of Trustees FROM: Special Events Department - Linda Hinze DATE: November 1, 2002 SUBJECT: Request for use of MacGregor Avenue for Friday, August 22,2003 for the Auto Show Background: At the June 5th, 2002 Community Development Meeting a request was made and approved for the use of Bond Park, Park Avenue, Children's Park Parking Lot for display of the autos. At this point, if the response from the three auto clubs is as anticipated, this will not be enough room for the autos. Therefore, they request use of Coffee Shop parking Lot, and MacGregor Avenue between Elkhorn Avenue and Park Lane also. Costs: None to Town of Estes Park Recommendation: Police Department, Lowell Richardson - Is OK with blocking off MacGregor, however, suggests that they use MacGregor Avenue first, and if needed, then use Park Lane. Special Events Department - it can be determined several weeks prior to the event how many autos will be participating. Suggest order of usage as needed: Children's Park Parking Lot, Bond Park, Coffee Shop Lot, MacGregor Avenue, Park Lane. .,1 1 SPECIAL EVENTS EVALUATION 2002 ELK FEST DATE: October 5&6 NO. OF YEARS: 4 NO. OF DAYS: 2 MANAGEMENT: Special Events Department & Elk Fest Committee PURPOSE: To spotlight the majestic ELK of our valley. To encourage visitors to Estes Park to view the elk and to educate them in the habits and management of elk in our area. ACTIVITIES: Educational seminars, viewing tours, archery contest, bugling contest, art show and sales. ADVERTISING: Local newspaper, frontrange newspapers, and radio. Attendees: 10% Local 85% Colorado 5% Out-of-State 1999 2000 2001 2002 NO.' ATTENDEES 860 1253 2500 3000 NO. EXHIBITOR BOOTHS ~ 20 14 23 22 TRAFFIC COUNT US34 TOWN EXPENSES - (direct) $8,100 4,700 7,200 (not including advertising) TOWN REVENUE 5,522.00 6,119 4,214 GROWTH POTENTIAL: This event has great growth potential. Everyone enjoys the seminars, bugling contest, native American music, mountainmen and the tours. They are eager to learn more and thrilled seeing the animals with a guide to explain about the "rut" etc. (approximately 950 took the tours) COMMENTS: We have a lot of phone calls about this event (great advertising). The weather was very best we have had, chilly on Saturday, but not freezing. Elk were everywhere, which made the tours most successful. Bond Park proves to be the best location and the Conference Center for the Art Show worked well. Great committee!!! i ,, F SPECIAL EVENTS EVALUATION 2002 SURPRISE SALE DATE: October 12 & 13 NO. OF YEARS: 13 NO. OF DAYS: 2 MANAGEMENT: Town PURPOSE: Bring shoppers to Estes Park during the shoulder season. ACTIVITIES: Sales at all participating stores and businesses - both inside and outside. ADVERTISING: Local newspaper, frontrange papers, SPECTATORS: 25% Local; 75% Colorado Town Expenses: (Not 0 0 Minimal Minimal including advertising) Town Revenue: 0 0 0 0 GROWTH POTENTIAL: Always depends on weather. So far excellent crowds have been seen. Growth is determined by advertising and weather. COMMENTS: Continue to stress a quality sale - not just left- overs. Most businesses reported good sales on full price items, as well as, sale items. Many more businesses get involved each year, seeing the value of the event to all businesses. Weather this year was very good both days. Of the businesses surveyed many were up in dollar figures and all are supportive this event.