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HomeMy WebLinkAboutPACKET Community Development 2001-07-26. h AGENDA Town of Estes Park - Community Development Committee Thursday, July 26, 2001 8:00 a.m. 1. Special Events Department a. Request to change Entertainment Permit for Riverside Plaza b. Event Reports - Wool Market Miniature Horse Show Arabian Horse Show Rooftop Rodeo Ride the Rockies Estes Cycling Challenge 2. Advertising Department - Report 3. Community Development Department - Report Prepared: July20, 2001 The Community Development Committee reserves the right to consider other appropriate items not available at the time the Agenda was prepared. SPECIAL EVENTS DEPARTMENT MEMO To: Honorable Mayor Baudek Board of Trustees Town Administrator Widmer From: Special Events Department Director Hinze Date: July 22, 2001 Background Three years ago the Special Events Department created an Entertainment Permit which allowed a Permit Applicant to purchase a Business License. The Permit Applicant takes responsibility for entertainers (jurying, scheduling, etc.) to entertainment at Bond Park, Tregent Park, Riverside Plaza or Barlow Plaza with certain restrictions. Gratuities are permitted if asked for discretely, however no sale of goods is permitted. Dick Orleans has been the Permit Applicant over these years. He has been responsible and we have had no complaints concerning this permit or use. The Permit describes the location for entertainment in Riverside Plaza as the "designated show area". Which is the grass area built somewhat like an amphitheater. Mr. Orleans is requesting that the entire area in Riverside Plaza from the Wheel Bar to Subway be included as long as the listeners do not congest the traffic flow. His entertainers feel that locations next to MacDonald Papeterie and the pool area are better suited for gratuities. They also are effected by the river noise in the spring, as they are restricted to low amplification. The Permit change would be: #8 - delete the words "designated show area" Budget. N/A Action Staff recommends approval as long as it does not create congestion. . SPECIAL EVENTS EVALUATION 2001 WOOL MARKET DATE: June 14-17 NO. OF YEARS: 11 NO. OF DAYS: 4 MANAGEMENT: Special Events Department & Wool Market Committee PURPOSE: 1) To be an educational and entertaining event for those interested in fiber and fiber animals 2) A family event 3) Attract an audience from outside the Estes Park area, staying several days during the shoulder season 4) Selling opportunities for fiber artists and the showing and marketing of animals 5) Provide for the general public a hands-on educational experience plus a market for the purchasing of yarns, fleeces, equipment and garments. ACTIVITIES: Workshops, animal shows, spinning contests, spinning and weaving demonstrations, fashion show, fleece contests, skein contest, children's hands-on tent, sheep dog and sheep shearing demonstrations. ADVERTISING: Local newspaper, six front-range newspapers, five trade magazines. SPECTATORS/PARTICIPANTS: 10% Local 60% Colorado 30% Out-of-State 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 NO: SPECTATORS 3,000 6,000 7,500 8,500 8,500 9,500 8,800 8,800 9,500 9,000 9,500 No. EXHIBITORS 231 319 574 613 628 613 630 620 650 685 716 NO. ANIMALS 265 401 573 628 656 i740 767 854 1,012 970 1,044 STALL RENTAL 741 5,966 8,738 11,242 13,861 10,049 12,261 12,314 17,107 19.6 26.8 REGISTER FEES 8,555 13,267 15,620 20,799 21,277 26,950 32,107 33,930 34,819 37.4 39.6 TOWN EXPENSES 30,418 36,810 50,927 53,282 63,542 69,508 75,999 85.0 103.0 104.9 TOWN REVENUE 18,012 27,277 40,638 49,489 54,239 59,007 65,738 72.3 77.7 82.7 92.1 Est. GROWTH POTENTIAL: Commercial vendors, and alpacas were at maximum without more facilities and this is OK, as the quality can be controlled. There is a great need for fiber education and a place for breeders to promote their animals in our area. There still is a great deal of interest in fiber education. All but 2 of the 22 workshops were full. Most of these workshop attendees stay in EP for the full four days. Weather was great. Alpaca exhibitors remain at maximum, goats showed an increase, but sheep and 11amas decreased slightly. COMMENTS: The Estes Park Wool Market is one of the top three fiber festivals in the United States. The expenses for the last two years jumped mainly due to the addition of a larger tent and more pens for alpacas(however their pen fees do pay for the tent). We feel it was important to accommodate the large number of alpacas rather than limit their numbers at this time. We will not, however, expand any further with tents. The Alpaca Breeders of Colorado support our show in large numbers, they run the Alpaca Show and provide lots of volunteers. SPECIAL EVENTS EVALUATION 2001 MINIATURE HORSE SHOW DATE: June 20-24 NO. OF YEARS: 17 NO. OF DAYS: 6 on grounds MANAGEMENT: Rocky Mountain Miniature Horse Association PURPOSE: Education and promotion of miniature horses ACTIVITIES: Halter and performance classes ADVERTISING: Local newspaper, Estes Park event calendar and trade magazines EXHIBITORS: 0% Local 40 % Colorado 60% Out-of-State 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 NO. ATTENDEES 800 800 600 600 500 400 400 500 400 400 NO. EXHIBITORS 540 600 450 400 380 220 230 280 230 210 NO. ANIMALS 160 200 192 152 136 76 105 138 106 93 RENTAL INC. /ARENAS 750 750 750 750 750 750 750 600 940 975 /STALLS 3,671 4,674 4,406 4,107 4,872 2,444 3,103 4,424 4,650 3,760 TOWN EXPENSES 7,947 9,230 8,873 12,026 13,602 14,072 18.8 18.3 23.4 TOWN REVENUE 6,465 8,016 7,151 -6,871 8,326 4,872 5,446 6,756 7,703 5,938 GROWTH POTENTIAL: Horse numbers were down this year. Two other conflicts for the exhibitors were going on. COMMENTS: Effortless show to have on the grounds for staff. They have asked to return in 2002. SPECIAL EVENTS9EVALUATION 2001 ARABIAN HORSE SHOW 9DATES: June 27,30/July 1(Cutting Show) July 6-8 (Arabian Show) NO. OF YEARS: 53 NO. OF DAYS: 7 MANAGEMENT: Colorado Arabian Horse Association Purpose: Education and promotion of Arabian horses ACTIVITIES: Halter and peFformance classes ADVERTISING: Local newspaper and Estes Park Events Calendar. SPECTATORS: 0% Local 70% Colorado 30% Out-of-State 1993 1994 1995 1996 1997 1998 1999 2000 2001 NO. SPECTATORS 2,000 3,000 2,000 1,500 1,200 1,400 1,100 900 700 NO. EXHIBITORS 1,000 1,100 600 420 450 450 350 270 320 NO. ANIMALS 280 220 220 140 230 230 170 135 194 RENTAL - ARENAS 1,350 1,075 1,075 1,000 1,085 710 1,155 1,615 1,675 STALLS 7,265 5,952 5,923 3,814 7,569 5,711 7,290 6,937 8,701 TOWN EXPENSES - 18.2 17.8 18.1 17.3 24.5 28.0 28.5 32.4 TOWN REVENUE - 12.6 11.4 12.0 8.5 14.9 14.0 14.9 11.5 15.9 GROWTH POTENTIAL: Animal numbers were up over the past two years for the Arabian Show and slightly down for the Cutting Show. I am working on having another horse show on the grounds at the same time as the Cutting Show next year. Comments: The Fourth of July being on Wednesday did not help the attendance for the Arabian Show. . SPECIAL EVENTS EVALUATION 2001 ROOFTOP RODEO DATE: July 10-15 NO. OF YEARS: 75 NO. OF DAYS: 6 MANAGEMENT: Rooftop Rodeo Committee & Special Events Department PURPOSE: Provide western entertainment for tourists and bring in additional visitors to Estes Park. ACTIVITIES: Rodeos, parade, dance. ADVERTISING: Local newspapers, front range newspapers, local and two front range radio stations, posters, rack cards SPECTATORS: 17% Local 33% Colorado 50% Out-of-State 1993 1994 1995 - 1996 1997 1998 1999 2000 2001 RODEO SPECTATORS 5,673 6,928 6,857 7,003 6,598 7,579 7,547 7,907 7,810 CONCERT-GOERS 1,859 848 0 0 0 0 0 0 0 TOWN EXPENSES - 120M 124.3 120.5 98M 110.5 126.9 132.3 152.6 TOWN REVENUE - 90.8 84.3 89.1 75.9 76.1 91.9 94.7 106.1 VOLUNTEER· HOURS - 936 1,200 1,200 1,200 1,000 1,000 GROWTH POTENTIAL: Attendance was down from 2000 by 97 tickets over the six performances. We feel that this is very good due to three nights of rain prior to rodeo time. COMMENTS: Rodeo was excellent. The 75 th Celebration went very well. The BBQ held for past committee members was appreciated and attended by over 30 past members. The sponsorships of Copenhagen and of Dodge are very important and add a lot of clout to the Rooftop in the eyes of contestants and also avid rodeo attendees. The Rooftop Rodeo Committee worked well together and equally hard to provide this year's great rodeo activities. The new chutes and pens work great. Makes for an easier and safer production. Estes Cycling Challenge - organized by Todd Plummer of Estes Park Held June 23 & 24,2001 Two days of racing: Saturday - Road race from Brodie Avenue to Fish Creek to Hwy 7 to Community Drive to Brodie Saturday Evening - Time Trials on Dry Gulch Road Sunday - Road race from Hwy 34 to Steamer Drive to Devil's Gulch Road to Dry Gulch Road to Hwy 34 Todd was very organized and met several times with Police Department and State Patrol. All three races went well. Todd met with the EPPD after the event to evaluate the races and note any concerns and changes that should be made for future races. Calls came in prior to the race asking about closers, however during the two days as far as I know there were no complaints from the residents in the areas effected. He registered 451 bikers, which he was pleased with for a first time race. Todd is working on 2002 and, as the Board o f Trustees requested, is looking at earlier dates in June. Ride the Rockies Held June 21/22 The bikers arrived mid morning on the 21St and a large number stayed at the high school. The meals arranged for went well. The Kiwanis Club served the Bond Park meal and Lions Club served the breakfast at Stanley Park. Both groups sold out and were pleased with their efforts and income. The event at Bond Park went well, they enjoyed the meal and the entertainment. (We were told after the event that Estes Park had many great comments on the Bond Park party and that they enjoyed being in Estes Park). Under our agreement with R-R, they agreed to pay for the expenses incurred in town and as of this date they have paid those obligations. Total direct expenses in Estes Park $4,458.61. Community Development Committee Advertising Policy Committee Report July 26, 2001 1. Requests for Information A. Total Requests for Vacation Planners as of 6/30 are up by 6.15% (2,211) compared to the same period last year. Graph attached. B. 800 Calls as of 5/31 are down 12.65% (2,185 calls) compared to year to date 2000. Graph attached. C. E-mailed requests as of 6/30 are up 35% (2,214) compared to the same period last year. Graph attached. D. Advertising Generated requests for Vacation Planners as of 6/30 are up 16.91% (3,985). 2. Extraordinary Summer Promotion - Calendar attached A. Engage Media Test B. Denver Post and Rocky Mountain News expanded schedule C. Channel 4 and Channel 7 new schedules 3. Engage Media Test A. Concludes July 27~11 B. Preliminary Results Estes ParkY-T-D Planner Requests 70,000 60,000 57,783 50,000 - %2*~3 47,076 %- 42,513 41,947 41,028 40,000 - ~~%.7~.- .: ~~ 'f: - ~·:.4~2&/.- '#.12v31 EZTE 37,196 38:161 35,950 20,000 - j~~i·t~1~~~i~~i~i~~~~i ~ :·?i:,I,:,i:,: ~:fii~i~i b~tiiii~:~:i ~::fgtiii?%:Mi~~~~{i ~~~~i~ii}:tiiti~;:~:i:i:~i: ~ ~i~i:~i~i~:1:~~~: :ii~e: i~ ~ :,i:. '*„..... ~ ~~:..:·i:i~i~iii~j::!(i~~i~ - ...'::'ll' IMB ' '' ' 3jimmrhM" mMAMAM EN**687 *FEENE~~%~EE~~32£ io,000 -- Aftijk~ · 0 / :.. ffi.' i 1994 1995 1996 1997 1998 1999 2000 2001 June 30 Estes Park Wats Line Calls 30,000 28,003 27,473 26,437 77- 25,093 25,000 1~ ::2:-.:, .·:·:--/..... 5: :7' ...................... 21,418 20,677 E*#*ME* -:... -..:==26 · 17,275 15,090 ....................... ..:>11:.:1.- 15,000 -f a: ,' D: - P.BE 10,000 -{>~.6.9 - . ' r-*,&~11 @, :Ej:iMN~ '··'·-~~.~4 ~1~ . 1 ........................ 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