HomeMy WebLinkAboutPACKET Community Development 2001-02-22kit AGENDA Town of Estes Park - Community Development Department Thursday, February 22, 2001 8:00 a.m. 1) Advertising a) Advertising Committee Report 2) Museum a) Strategic Plan b) 2001 Exhibit Schedule c) New Acquisition d) 2001 Events Schedule e) January 2001 Attendance (Graph attached) f) 2000 Attendance (Graph attached) 3) Senior Center a) Bi-Monthly Report b) Strategic Plan Prepared February 16, 2001 The Community Development Committee reserves the right to consider other appropriate items not available at the time the Agenda was prepared.
Community Development Committee Advertising Program Report February 22, 2001 1. Requests for Information Informal 2. Summary Report and Distribution of the 2000 Mini-Conversion Study A. Research Highlights/Key Findings B. Additional Summary information 3. Work in Progress
E5TES PARK CONVERSION STUDY SUMMER 2000 RESEARCH HIGHLIGHTS/ KEY FINDINGS Following are some ofthe highlights and key findings from the summer 2000 research program. • Overall, 34 percent ofrespondents who requested information actually visited Estes Park. This figure is similar to last summer's research. Conversion was highest among Home & Away and Midwest Living subscribers, each at 41 percent, and lowest among Texas Monthly readers, at 23 percent. • Overall expenditures averaged $827 per party. Midwest Living subscribers report the lowest expenditure patterns, at $580 per party, while Home & Away report spending an average of $958 per travel party. • The average party size is 3.3 persons, largest among Texas Monthly parties (3.5) and smallest among National Geographic Traveler parties (2.9). • Overall, 36 percent said that Estes Park was their primary destination on their trip. • The rating ofthe experience in Estes Park is generally high regardless of the magazine subscriber. The average rating of the experience is 4.5 out of five. TABLE 1 Reseorch Highlights National Overall Home & Midwest Geographic Texas 2000 Away Living Traveler Monthly Conversion Percentage 34% 41% 41% 30% 23% Expenditure Data $827 $958 $580 $814 $883 Rating Of Overall Experience 4.5 4.5 4.4 4.6 4.5 Estes Park As Primary Destination 36% 38% 27% 28% 50% Estes Park As A Planned Stop On A Longer Trip 64% 62% 73% 72% 50% Mode Of Travel-Private Vehicle 80% 82% 84% 73% 83% Nights Stayed in Estes Park 3.2 3.3 2.7 2.9 3.9 Number Of People In Party 3.3 people 3.2 people 3.6 people 2.9 people 3.5 people RRC ASSOCIATES 3
ESTES PARK CONVERSION STUDY SUMMER 2000 From the 8,824 inquirers who responded to the spring magazine ads the research indicates that 34 percent, or 3,000 respondents, actually visited Estes Park. Each respondent party that visited spent an average of $827. These visitation levels generated expenditures ofapproximately $2,481,132 during 2000. (see Table 3 on page 7 for detailed information concerning return on investment). Home & Away inquirers National Geographic Traveler inquirers • Highest conversion rate • Approximately average conversion rate and • Highest per party spending per party spending • Approximately average number ofnights • Less likely to make Estes Park primary stayed and travel party size destination • Tend to be female, empty nester, aged 55 to • Smallest average party size 64 • Below average number of nights stayed Midwest Living inquirers Texas Monthly inquirers • Highest conversion rate • Predominantly Texans • Lowest per party spending • Lowest conversion rate • Least likely to make Estes Park primary • Slightly above average travel party size and destination per party spending. • Fewest average number ofnights stayed in • Most likely to make Estes Park primary Estes Park destination • Largest average travel party size • Longest average number ofnights stayed in • Tend to be empty nester, aged 55 to 64 Estes Park RRC ASSOCIATES 4
Estes Park Area Historical Museum Strategic Plan 2001 Update Mission Statement The Estes Park Area Historical Museum operates for the purpose of collecting, preserving, interpreting and exhibiting local history for our residents and visitors. Performance Area A: Management Objective #1: In 2001 we will expand the Museum staff by including a A time education coordinator. Action Plan: A. Revise assistant curator job description to focus on education. B. Request approval to expand position from !4 to 34 time. C. Include position in Town salary survey. These items have been accomplished. The additional ten hours a week will focus on the Hydroplant Interpretive Center. Performance Area B: Facilities Objective #1 In 2001 we will continue the work on plans to expand the facility, including display, storage, work and meeting space, to accommodate the Museum's programs and services now and in the future. Action Plan: A. A committee of Advisory and Friends Board members and staff will determine how to proceed with the expansion. Objective tt2 During the next two years we will complete restoration and interpretation work on the Cobb- Macdonald Cabin. Action Plan: A. An intern will complete a research project on the cabin's history and context. B. Based on the research report, exterior signage will be created using funds from a Larimer County Open Space grant. C. A furnishings plan will be developed for the cabin interior. D. Interior signage will be developed. Performance Area C: Operations Objective #1 Staff, an Advisory Board member, and interested community members will serve on a Fall River Hydroelectric Plant Committee to guide the restoration, interpretation and programming for this 1909 National Register site over the next 2 years.
Performance Area D: Programs/Exhibits Objective #1 On a regular basis, we will develop and present attractive and innovative programs and exhibits that focus on local history and other areas of specific interest. Action Plan A. Staff will refine and update the permanent installation as needed. B. Staff will continue the annual series of changing exhibits in the Park Service Headquarters and the main gallery C. Staff will install an annual library case exhibit D. Staff will review the five-year exhibit plan with the Advisory Board. Objective #2 Over the next two years we will increase interaction and involvement with the local schools, including taking more education programs outside the building. Action Plan: A. The Assistant Curator position will be refocused on education. B. A member of the Advisory Board will work with the Assistant Curator on local school interaction. Objective #3 We will update the walking tour of downtown Estes Park historic site plaques in 2001. The information will be in brochure format with map and minimal text. It will be available at the Museum. The Chamber and possibly downtown businesses which display plaques on their buildings will also get the brochures if they wish. The brochure will include a mini quiz with answers that must be obtained from the plaques. A correctly completed quiz gets you a free individual admission or discounted family admission. Action Plan: A. Develop brochure content and format. Investigate and pursue funding (Feb- April) B. Print brochure (May) C. Distribute brochure (June) Performance Area E: Collections Objective #1 In 2001 the Museum staff and volunteers will continue implementing the National Endowment for the Humanities (NEH) grant to upgrade collections storage. Action Plan: A. Staff will obtain training in the care of paper-based collections B. Staff and volunteers will rehouse paper-based collections C. Staff and volunteers will make dustcovers for art bins and garment racks
Objective #2 By the year 2003 the Museum will complete the on-going work to have the collections records digitized. Action Plan: A. Under staff supervision, volunteers will continue to enter existing records B. Under staff supervision, volunteers will enter information on new objects as they are accessioned. Performance Area F: Funding Objective # 1 The Museum Friends group will develop another major fundraiser in the year 2001. Action Plan: A. A Friends Committee will explore options for the fundraiser. B. The Committee and Friends Board will implement the fundraiser. Objective #2 During the next 3 years, the Friends will begin to develop an endowment to broaden the funding base. Action Plan: A. Plans for an endowment have been drawn up by an attorney. B. A Friends Endowment Committee will pursue development to solicit, administer, increase and invest proceeds. Performance Area G: Marketing Objective #1 The Museum will continue its partnership with EPTV Channel 8. Action Plan: A. EPTV will develop two or more 60-second spots promoting the Museum in 2001. Performance Area H: Other Objective #1 The Friends group will organize a volunteer work weekend twice a year. Objective #2 The museum director will do a progress check on the strategic plan at the bi-monthly Advisory Board and monthly Friends Board meetings. The plan will be updated in November 2001 and November 2002 and revised in October/November 2003.
Estes Park Area Historical Museum P.O. Box 1691, 200 Fourth Street Estes Park, CO 80517 970-586-6256 www/estesnet.com/Museum 2001 Schedule of Exhibitions Ni'iihi': In a Good Way, Photographs of the Wind River Arapaho 1976-1996 Dec. 16, 2000 - February 11, 2001 Opening reception at the Museum, December 16, 2000, 5-7 p.m. sponsored by Grumpy Gringo, the Friends of EPAHM and the Town of Estes Park. Ni'iihi' is a phrase in the Arapaho language that means living "in a good way." While participating as dynamic members of Wyoming communities, Northern Arapaho people continue to follow cultural values and traditions which enable them to live in a good way. This exhibition of photographs by Sara Wiles provides insight into such values and traditions which guide contemporary Arapaho life. The exhibition also honors Arapaho individuals who contribute much to their own communities as leaders, artists, educators, and traditionalists. On loan from the Buffalo Bill Historical Center. Funded in part by the Wyoming Council for the Humanities. Beginnings: Creating Community in Glen Haven, Drake, Pinewood Springs, and Allenspark February 23, 2001 - July 9, 2002 Opening Reception, February 23, 2001, 5-7 p.m. Beginning in February of 2001, the Museum will present a series of exhibits highlighting how different communities in the Estes Park area formed. Though each community story is unique, all communities have basic elements in their beginnings that invite comparisons. The "Beginnings" exhibit series will focus on four of these elements: site, people, economy, and ideas and beliefs. Glen Haven, Drake, Allenspark, and Pinewood Springs will each be the focus of attention for a period of 3 to 5 months. Around the Campfire Gathered: Summer Camps in the Estes Park Area March 30, 2001 - September 30, 2001 Joint Reception with the Art Center of Estes Park, March 30, 2001, 5-7 pan. Celebrate nearly a century of Rocky Mountain camp fires and camp memories through this exhibition, with a focus on 80 years of camping traditions at Cheley Colorado Camps. Summer camps for young people have always striven to impart values while at the same time providing campers with good, clean, outdoorsy fun. Around the Campfire Gathered explores how these ideals have changed as the camping movement developed, and how they remained the same as camps in the Estes Park area faced challenges that included war times and the Depression. Our Olympic Athletes October 19, 2001 - April 7, 2002 Joint Reception with the Art Center of Estes Park, February 23, 2001, 5-7 p.m. Estes Park has long been a haven for the sporting enthusiast. Learn more about the athletic individuals from the Estes Park area who represented their country in the Olympic Games.
2001 Schedule of Programs January 21 FREE DAY - last day ofPostcard exhibit. February 11 FREE DAY-lastdayofNi'iihi' exhibit. February 23 Beginning's exhibit opens. Reception 5-7 p.m. at the Museum. February 24 David Tavel will speak on the history of Glen Haven, 2 p.m. at the Museum. March 3 Calamity Jane Chautauqua. A scandal and a heroine - learn about the person behind the myth o f Calamity Jane. 2 p.m. in the Hondius Room, Estes Park Public Library, 335 East Elkhorn Ave. March 3 Calamity Jane Chautauqua. A scandal and a heroine - meet the person behind the legend of Calamity Jane. 7 p.m. in Room 203 of the Municipal Building, 170 MacGregor Ave., Estes Park. March 23 Lucy Stone Chautauqua. Lucy Stone, women's rights activist and abolitionist, is credited with converting Susan B. Anthony to the cause of women's suffrage. 7 p.m. in Room 203 ofthe Municipal Building, 170 MacGregor Ave., Estes Park. April 21 Aviation, presentation by Duke Sumonia. 2 p.m. at the Museum. Free with regular museum admission. April 29 FREE DAY May 1 Museum begins summer hours: Monday - Saturday 10-5, Sunday 1-5. May 6 An African American Story of Quilts and the Underground Railroad, Jackie Tobin. 1 p.m. Location to be announced. May 19 Quilt History & Trunk Show from Rocky Mountain Quilt Museum, presented by Jan Spaulding. At the Museum, free with regular museum admission. May 19-20 Parade of the Years. Call Norm Carver for information: 970-586-0648. May 27 FREE DAY June 9 Caring For Your Heritage: Presentation by Mary Ann Schmidt on textile care, 2 p.m. June 23 Caring For Your Heritage: Presentation by Liz Clancy, photo archivist, 11 a.m. July 1 FREE DAY - last day of Glen Haven exhibit. July 4 Coolest Car Show in Colorado. 11-4 p.m. For more information or to register call Norm Carver: 970-586-6256. August 1 FREE DAY - 125th Anniversary of Colorado Day August 4 Storyteller Katy Little, 2 p.m. museum. Sept. 30 FREE DAY October 28 FREE DAY November13 Biodiversity of the Estes Area, presentation by Rocky Mountain National Park ranger Terri Terrel. 7 p.m. December 2 FREE DAY - last day of Drake exhibit.
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r O N N * 01 0 M W 0 4- 0 0 0 0 32 (9 4- Al m N.N (4 61 4· CO r 2 0 0 ac 0- 0 4999%9@gR I D O = p Z {rte> -1 I *-1-*-~ .-1--0- < 0- < 1 5<ca 7 4 9K fL 3Nnr SIGN - INS MEALS 1998 1999 2000 2000 12,371 ave 47.58|day 7690 7793 8482 5590 4625 3703 TOTAL 13,280 12,418 12,185 SENIOR SCHEDULED SOCIAL OUTSIDE USER 20 FEBRUARY 15 19 *L 1Snon¥ 0 L bla 3V\I31d3S L k h!380100 EL ¥381AIRAON € L &1381~13030 €9L SLL 0€ 05 REG 1V1O1 SENIOR CENTER ACTIVITY TYPES OF ACTIVITv 1999 12 262 ave 47.16/day
Town of Estes Park Community Development Committee February 22, 2001 SENIOR CENTER NEW BOARD Estes Park Senior Citizens Center, Inc. held an annual membership meeting in January at which election of officers was held. This new slate of officers has participated in a special year 2001 budget meeting and a strategic planning session in addition to the regularly scheduled Board meetings. SENIOR CENTER ACTIVITY - YEAR 2000 RECAP The table shows a three-year summary of the number of meals served at the Center. While the total number shows a slight decline, the number of congregate (meals served at the Center) meals continues to increase each year with the decline represented by C-2 (Meals on Wheels.) The "sign-ins" comparison for the last two years remains fairly constant. These numbers would be significantly higher if all outside users signed-in as well. For example, Weight Watchers has a weekly attendance of 20-25 people; the Car Club meets monthly with about 20 members; Newcomers Yoga meets weekly with about 12 people. Therefore, the sign-ins are primarily senior users. A table is attached which provides an overview of the types of activities and number of participates for the year 2000. STRATEGIC PLAN - BOARD PRESIDENT, WALTER RICHARDS
Estes Park Senior Center Inc. Mission Statement Estes Park Senior Citizens Center Inc. provides funding and services in partnership with the Town of Estes Park which support senior citizen independence and encourage community involvement. Senior Citizens Center Inc. participates in a comprehensive range of programs and opportunities to address the social, nutritional, cultural and educational needs of the senior population of the Estes Valley. THREE-YEAR OBJECTIVES Performance Area A: Programs Objective #1: In the next two years we will put back into the schedule, or add to the schedule, at least twelve events per year, to include fun, social and evening activities. Action Plan a. The director will pursue partnering with Newcomers on at least one activity b. The Program Committee and director will pursue reasonable-cost activities, including a cemetery tour, Central City gambling, Silver Plume, Grand Lake, Ice Capades, Botanical Gardens, Denver Art Museum/Brown Palace high tea, Boulder Dinner Theater, Carousel Dinner Theater, Arvada Summer Theater, Lincoln Center, Rockies games, Frontier Days, etc. Fees will include a small surcharge to benefit Senior Citizens Center Inc. c. The Program Committee and the director will plan game days (which may include bingo, horseshoes, dominoes, casino night, hiking, and friendship games) and will pursue visits to local businesses such as the Brewery, Michael Ricker Pewter, and the hydroplant interpretive center. Objective #2: In 2001 senior center staff and volunteers will establish a ~'Surfing Seniors" internet access program. Action Plan: a. Staff will check on use of Town fiber optics. b. Staff and volunteers will do an interest survey. c. Staff and volunteers will seek equipment. d. Staff and volunteers will obtain training. Objective #3: In the next three years, we will continue and promote established activities including pool, pinochle, and bridge. Rev. February, 2001 Performance Area B: Outreach 1
. Objective # 1: During the next three years we will work to portray the Estes Park Senior Citizens Center as a vital community center with broad appeal. Action Plan On an ongoing basis we will: a. Distribute a brochure outlining Senior Center activities that targets the medical community, churches and businesses b. Include photos on the web site of Senior Center activities c. Submit stories to the media on a regular basis and continue to support Senior Focus radio programs. d. Strive to include photos in the newsletter which reflect the range of Senior Center activities. e. The director will network with Estes Park community organizations to convey this image to the public Objective # 2: During the year we will establish a series of promotions to increase participation in Senior Center meal programs. Action Plan a. July will be designated and promoted as "Senior Focus" month. b. During the month, Senior Board members and regular users will be asked to "each one reach one" and invite one new person to lunch. c. During the month, two free lunches a week will be given away. d. During the month, Center meal programs will be promoted to visiting summer guests and family members in the newspaper and at noon announcements. Objective # 3: During the next three years we will continue to provide monthly health-related programs in keeping with our mission to address the needs of our senior population. Action Plan a. The Board and director will continue to work with Dr. Ringdahl and the Poudre Valley Hospital's Aspen Club and other health providers to disseminate information and services on senior health issues. 2
D Performance Area C: Funding Objective # 1: The Estes Park Senior Citizens Center Inc. Board shall be responsible for fundraising. Action Plan a. Board members will develop a "We support the Estes Park Senior Center" sticker program for area businesses. b. The Development Committee will solicit donations by Senior Center members via letter, brochure, and recognition on a donor board c. Board members will develop at least three new fundraising activities over the next three years, such as a non-bake sale, rummage/garage sale, box social, birdhouse auction, chill supper, soup supper, yard and bake sale, white elephant sale, raffle and silent auction. Objective #2: Develop a "Tree of Lights" program at the Senior Center. Action Plan In 2001 we will: a. Gather data from Berthoud Senior Center and RSVP (Jody) b. Use a tree in the Heritage Garden and display a list of contributors/memorials Objective #3: Over the next 3 years we will continue established fundraising activities. Action Plan We will continue: a. The Womans Club Christmas tree program c. House number sign sales d. Duck Race ticket sales e. Scottish Fest breakfast and bake sale f. Breakfast buffets g. Parking space sales during Scottish Fest Objective #4: Over the next three years we will raise approximately $35,000 to finish the Heritage Garden including a sprinkler system and wiring. Action Plan We will: a. Continue selling memorial bricks for the garden b. Write foundation grant(s) c. Include memorial trees in the plan Objective #5: 3
D Over the next three years we will continue our current grant programs with the Office on Aging and United Way. Performance Area D: Volunteers Objective #1: We will maintain our current Meals on Wheels volunteer base and expand on-site volunteer involvement. Action Plan We will: a. Develop and post a list of volunteer jobs b. Investigate obtaining garden maintenance volunteers c. Recognize Volunteerism Performance Area E: Membership Objective #1: By 2005, the Board will increase membership in Estes Park Senior Center Inc. by 25%, from approximately 300 to approximately 400 members. Action Plan a. See Performance Area B, "Outreach" Performance Area F: Facility Management Objective #1 Over the next two years we will work with Town staff on a landscaping plan for the facility. Objective #2: Over the next two years the Senior Center Inc. Board will continue the House Committee to assist the director with facility management Action Plan a. The Committee will meet with the director as needed. b. The Committee will investigate adding a deck enclosure to accommodate senior center programs. Performance Area G: Facilitate Mission Objective #1: The Board Members and director shall do a progress check on the strategic plan prior to each monthly Board meeting and address relevant topics at Board meetings. The strategic plan will be updated in March 2001 and in March 2002. 4