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PACKET Community Development 2000-10-26
1/I'll-- --Il- COMM. DEV. AGENDA PACKETS - 199 ../........... - 2000 1 D 1 9 Prepared: October 20,2000 AGENDA Town of Estes Park - Community Development Committee Thursday, October 26,2000 8:00 a.m. 1. MARKETING A. Conference Center Report B. Advertising Report 2. SENIOR CENTER A. Monthly Report 3. MUSEUM A. Monthly Report 4. SPECIAL EVENTS A. Estes Park Cycling Weekend - June, 2001 B. Park Use Up-date of Regulations C. Elk Fest Evaluation 5. COMMUNITY DEVELOPMENT B. Monthly Report The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared. , 1 Estes Park Occupancy Report (Properties within the city limits) Average Occupancies Month 1999 2000 Variance January 20% 21% +1% February 30% 28% -2% March 21% 29% +8% April 37% 23% -14% May 42% 46% +4% June 76% 78% +2% July 90% 95% +5% August 87% 84% -3% September 80% 84% +4% YTD +1% Average Room Rate Month 1999 2000 Variance January $84.72 $97.17 +14.7% February $93.89 $93.99 0% March $85.96 $97.71 +13.7% April $90.72 $94.25 +4% May $84.17 $100.84 +19.8% June $125.71 $124.20 -1% July $147.57 $143.73 -2.6% August $126.27 $125.51 0 September $111.12 $124.27 +12% YTD +58/6 , Community Development Committee Advertising Program Report October, 26,2000 1. Requests for Information: A. Total Requests as of 9/30/00 are down 14.6% (8,213) compared to the same period last year. Graph attached. B. 800 Calls as of 8/31/00 are down 21% (9,592 calls) compared to this period last year. Graph attached. C. E-mailed requests for information as of 9/30/00 are up 56% 0,590) compared to last year. Graph attached. Note: Y2k anomalies: wildfires in the west, fuel prices, lack of heat in the Midwest, Presidential election year all have had a significant negative effect on travel patterns this year. Note: Readership Service leads for some fall publications in which we advertise were not available until the first few days of October, therefore are not included in the September , counts above. 2. Banner Ad Results A. Home & Away Magazine web site banner ad. As of 9/30/00 we had a Click-Through- Rate to the CRA Information Request page of 2.44%. This ratio is based on 232 click throughs from 9,514 page views . B. Google.com search engine text ad. As of 9/30/00 after one month oftesting, we had 610 click throughs from 98,677 impressions. This generated a Click-Through-Rate of 84%. A very different experience compared to the Home & Away test. 3. Regional advertising efforts A. Late July through August, we ran "Summer Action Ads" in the Post and News plus an Insert in the 6 Front Range Dailies. In September, we ran Scotsfest ads, fall color ads, and Action Ad #1 also in the Post and News. In early October we ran Surprise Sale ads in the 6 front range dailies, and started our fall flight with Channel 7 the first week of October, and Channel 4 the second week of October. We have consciously pushed the regional effort to help fill in for some softness in our summer season. B. One efFect of this effort has had is a much higher ratio of e-mail requests for information coming from the Colorado Springs, Denver/Boulder, and the Northern Colorado region relative to out-of-state. I first observed this in late July, and have been seeing it ever since. f .1 , , 4. Media Relations Program A. Market Reach reports that, based on clip service reports as ofthe end of September, newspaper editorial on Estes Park based on our media releases is equivalent to $163,438 in advertising expenditures. This compares to a program cost of about $10,000 as ofthat date, and is very similar to last year's results. B. This figure covers in-state newspapers only. It does not include editorial in any out-06 state media, nor does it include in-state broadcast media. ., Estes Park Vacation Planner Requests Year-To-Date 70000 65000 61 47 3 60000 57,101 56,934 56,122 55000 ~ ¤e-s«:el ==8====4 51,932 1**Nt»= Ii*a= 47,909 50000 - =·-1 - 7. . ,/fie#/0 %0381494&M . - 45¢ 45000 AMI././- ·i-.e••.ml'9*~ $'**a,4.- :*-Vgf- iNRES pil- 40000 1%Ma.9,3UA# **M'*aw'KE# £ I , ¥lrt¥·m==Dr 211 35000 , -*er-,931 - illililigi.l--1-illillimilial 30000 · .te,#I _- 1 =92==-1//1 --. 25000 _Nee~£40, 11/REME'73531 - - r a.- -.IMA-'M=/7 =0%2*042 112=lijam -. ·rUZ~/9221 20000 DAE&*;4UP&4*9 15000 10000 : Mermw, P•~*045MIP"//(. . 5000 ./EN '%@=3*i¥'*lat~E,*Il Wile/*ilia#(IJ~ --- 1 1995 1996 1997 1998 1999 2000 As of September 30 ,¥ Estes Park - WATS Line Calls 1995- 2000 August 31 65,000 61,465 60,420 55,000 ~ uL=----=J~- 48645 48,61 R 50,000 ~ ;6...Gaa:=01 AC 111 =*fes=21 1 J DJ 1 L mg€=: ** 91-~21- 40,000 35,780' <J'r.......D•-4. al#WEEME--#54"ga"*E/-6:=La-8/10 111"0.- -..1 .*/1,-I.*~~.-&~%* El/*EMN/*Ir 35,000 li ,"miale# 30,000 -7 - *eff-- 21.- :*J,t*»tf.S ' m Mme/8 .../'«7 25,000 18= 20 000 % 15,000 -, - 7 10,000 ~ . #-i - 4. 5,000 ~ O **0*0 lill 1995 1996 1997 1998 1999 2000 . 1 E-Mail Requests for Information 1997 through 2000 12000 11000 10,005 10000 9000 7000 6,415 6000 4,751 5000 400 -I - ""li 3000 2,352 2000 1000 1997 1998 1999 2000 Year-To-Date September 30 Town of Estes Park Community Development Committee October 26,2000 SENIOR CENTER MEALS 1,083 meals were served in September (805 congregate and 278 Meals on Wheels). Priscilla Haughey has polled our Meals on Wheels recipients for their desire to receive "blizzard boxes" for the winter. These are boxes of non- perishable food provided by Volunteers of America who have taken over the meal program for Larimer County. Two boxes will be provided to nine clients. ACTIVITIES/PROGRAMS Recent programs included TRIAD with Ken Porter, local banker, addressing the group about financial issues as they pertain to fraud for Seniors. Dr. James from the Aspen Club at Poudre Valley Hospital presented a program on Allergies. The Aspen Club also conducted a Healthy Heart clinic for the community at the Senior Center on October 24. This is a cholesterol screening with immediate results being available. Rich Widmer was asked to speak to the Seniors about Amendment 21 and Ballot Issue 2A on October 18. This was well attended as there is much concern in the Senior population about the availability of local medical services, as well as services of the Museum, Library and Senior Center. The Dedication of the Harold Law pool table was held October 19. This was a very special event for Harold's widow Bernadine, her family and friends, and for many Senior Center members who joined together with memorials to make Harold's dream of a second billiards table for the Senior Center a reality. Newcomers hosted their annual Newcomers Welcome Coffee at the Center on October 25. Twenty-three newcomers to Estes Valley were hosted as well as existing members. It is very gratifying to hear newcomers express their pleasure and surprise at the type of facility Estes Park Seniors enjoy. Upcoming events will include the Town Board Community Meeting on November 1,6:30 p.m.; a trip to 'The Merry Widow" performance at Macky Auditorium on November 5; and, of course, our Thanksgiving Feast on November 21. STAFFING Shirley Muirhead, Kitchen Assistant, has resigned effective November 11,2000. Shirley provides dining room attendance as well as her primary role of coordinating and packaging the Meals on Wheels. She has been a real asset to the Senior Center for her food service skills and especially her genuine "heart for Seniors." L, Estes Park Senior Center Meal Counts 1998 - 2000 Month 1998 1999 2000 Cl C2 Total Cl C2 Total Cl C2 Total By By By Month Month Month January 563 331 894 573 566 1139 603 215 818 February 432 318 750 599 514 1113 616 236 852 March 476 429 905 695 491 1186 627 305 932 April 463 484 900 513 461 974 656 227 883 May 439 437 876 558 393 951 689 350 1039 June 656 515 1171 705 403 1108 791 424 1215 July 965 560 1525 795 427 1222 794 352 1146 August 1017 593 1620 851 347 1198 1026 397 1423 September 819 482 1301 746 262 1008 805 278 1083 October 735 416 1151 658 262 920 November 585 475 1060 517 260 777 December 540 550 1090 583 239 822 Subtotal 7690 5590 7793 4645 6607 2734 Annual Total 13,280 12438 9341 YTD ., IT 1 1 1 T fT ft< «l 1 11 . \ l l 0 , 000 AoN Jo O das 6nv 866: - - 6661.--m- 0002-+- ~dv Jew qad uer Senior Center Cl (Congregate) Meals 1200 - 1100 - 1000 - 900 - 800 - 700 - - 009 - 009 -004 - 00£ - ooz - 00 J 3 & Z I. 0 U O l C> / 71 1 - \ \\ 2 , I t C) 0 1/19 +400 4 0 <C f \1 4 Ig f 1, i 0 C2 Meals (Meals on Wheels) Senior Center qad uer 600 - 500 - 400 - - 00£ - 00Z - 00 L .. 1, If ff = 0 1 1 /R 4 1 11I1I1I,I1111111/ 000000000000000000 00000000000000000 r- 0 1.r) 91» ¢9 NrOC)©ONCO tOM (9 Nv- AON dag 866J- - 666t--0- 0001-0-~ idv Cl and C2 Meals Senior Center Jew qad uer MEMORANDUM To: Community Development Committee From: Betty Kilsdonk Re: Monthly report Date: October 26,2000 Activities The Museum's Advisory and Friends Boards and staff met for a strategic planning session on October 20 at the Senior Center. We will present the new plan in January 2001. Curator Lisel Record and a volunteer have been working on improvements to the Light and Power storage area as discussed at the July 27 Community Development Committee meeting. They have installed 6 shelving units and are beginning to rehouse objects onto them. The Friends of the Museum have elected three new members to their Board, Laura Quisenberry, Monica Hovart, and Jane Harroff. About 75 people attended their annual t meeting on October 1. Museum and MacGregor Ranch staff prepared a grant application to the King Foundation on behalf of the Museum Friends for two years of History Camp support in 2001-2002. We will be notified of the Foundation's decision in January. Upcoming Events November 14 Ed Raines, Mining in Ward, Colorado 7 PM at the Hondius Room Estes Park Public Library November 26 FREE DAY December 16 NEW EXHIBIT Ni'iihi: In a Good Way, Photographs of the Wind River Arapaho 1976-1996 2 PM Program by exhibit photographer Sara Wiles 5-7 PM Holiday open house and opening reception Ni'iihi is a phrase in the Arapaho language that means living "in a good way." While participating as dynamic members of Wyoming communities, Northern Arapaho people continue to follow cultural values and traditions which enable them to live in a good way. , Ni'lihi: In a Good Way, Photographs of the Wind River Arapaho 1976-1996, cont'd This exhibition of photographs by Sara Wiles provides insight into such values and traditions which guide contemporary Arapaho life. The exhibition also honors Arapaho individuals who contribute much to their own communities as leaders, artists, educators, and traditionalists. On loan from the Buffalo Bill Historical Center. Funded in part by the Wyoming Council for the Humanities. December Holiday Hours Open Daily December 16-23 Decenber 22 Booksigning by Dr. James Pickering 5-6 PM December 31 FREE DAY 2001 Schedule of Exhibitions Ni'iihi: In a Good Way, Photographs of the Wind River Arapaho 1976-1996 Dec. 16, 2000 - February 11, 2001 Beginnings: Creating Community in Glen Haven, Drake, Pinewood Springs, and Allenspark February 23, 2001 - July 9, 2002 Joint Reception with the Art Center of Estes Park, February 23, 2001, 5-7 p.m. Beginning in February of 2001, the Museum will present a series of exhibits highlighting t how different communities in the Estes Park area formed. Though each community story is unique, all communities have basic elements in their beginnings that invite comparisons. The "Beginnings" exhibit series will focus on four of these elements: site, people, economy, and ideas and beliefs. Each community will be the focus of attention for a period of 3 to 5 months. Glen Haven February 23 - July 1, 2001 Drake July 13 - December 2, 2001 Allenspark December 13,2001 - March 3, 2002 Pinewood Springs March 15, 2002 - July 9, 2002 Around the Campfire Gathered: Summer Camps in the Estes Park Area March 30, 2001 - September 30, 2001 Joint Reception with the Art Center of Estes Park, March 30, 2001, 5-7 p.m. Celebrate nearly a century of Rocky Mountain campfires and camp memories through this exhibition, with a focus on 80 years of camping traditions at Cheley Colorado Camps. Summer camps for young people have always striven to impart values and ethics while at the same time providing campers with good, clean, outdoorsy fun. Around the Campfire Gathered explores how these ideals have changed as the camping movement developed, and how they remained the same as camps in the Estes Park area faced challenges that included war times and the Depression. Our Olympic Athletes October 19, 2001 - April 7, 2002 Joint Reception with the Art Center of Estes Park, February 23, 2001, 5-7 p.m. Estes Park has long been a haven for the sporting enthusiast. Learn more about the athletic individuals from the Estes Park area who represented their country in the Olympic Games. September 2000 attendance - 519 Foreign 8 1% Estes Park Out of State 264 51% 121 24% &.J + -- Colorado 126 24% Gallery Attendance Includes Ed Raines Gold Rush Program 32 Offsite Program Attendance Includes Dale Heckendorn Historic Preservation Program 18 1995-1999 Attendance Admissions (excludes fundraising revenues) 2000 YTD 7,800 $5,957 1999 Year 6,502 $5,899 1998 Year 11,721 $4,946 1997 Year 4,271 $5,449 1996 Year 11,539 $15,233 . SPECIAL EVENTS DEPARTMENT Memo 10: Honorable Mayor Bauclek Board of Trustees Town Administrator Widmer From: Special Events Department Director, Linda Hinze Date: October 24,2000 Subject: New Event - Estes Park Cycling Weekend Backgrolind. Estes Park resident Todd Plummer has met with Linda Hinze, Gregg Filsinger, and Mike VanDeutekom on three different occasions with a request to hold a two-day bicycling race in Estes Park June 22 & 23,2001 and beyond. The race is for experienced racers and iii future years hopefully will grow into a pro-race. Maps are attached showing the two courses - Saturday using Fish Creek, Hwy 7, Community Drive, Brodie Avenue; Sunday using Hwy 36. Sleamer Driver, Dry Gulch Road and Devils Gulch Road. Both will need County and State approval anc! assistance. Mr. Plummer will hire the Rocky Mountain Safety Company for coning and flagging. He has discussed in depth the routes, needs, etc. with Filsinger - some revisions have been macie and discussions will certainly continue. All details are not finalizecl, but the general concept, needs ancl requirements have been agreed tip. The main objection are the dates (clon't fit into our general requirements fur Special Events times). Due to timing with other races in the area, etc. we have conceded to accept the June 22 & 23 dates for 2001 only. For future years we have requested that the dates be in May or no later than the 2'ld weekend in June. Budget. Costs for Special Events Department are provided for in the budget under "Other" and will not be significant. Costs for the Police Department are estimated for overtime of two ollicers for 16 hours. Action. Staff recommends approval of the event with the following conditions: 1. Approval and staffing is received fvni the State and County. 2. Dates for future years 2002 and after are Scheduled for May or the first two weekends iii June. . 1. 0 SPECIAL EVENT PERMIT Town of Estes Park Organization: E s +Es 04-6 I,LT C- l K L U Contact Name: -To A A M. F Lum p,- ga, Address: 5 -56 AsPER Aug.,Estgs FA. 4-1 LO Phone Number: 970.596.5-97 7 w L 3 0 3.44 3.7 22-7 x 25- Describe Event: 2 A..AV 5 r C.1.~& 52 Aig KAI€ 3 1 Event Dates : 07-".5 2 3 + 2 4/ 2620 / Public Uses: Streets/Hwys: X Yes No (if yes, attach map) School Area: ,~<'~ Yes No Other Public Area: Where are your attendees being housed?: LOCA) /110-1-29 Special Regfests ~_ U s E of T. of· E . FN + RA €4 A c. o u £ s AL,A Stqws. low,J stRIE-b- sWEEpEA_ C.1 EA A.; LA.f 0-~- SPEC.lt, C keut 54-A-EE-t- cok.REA.5 2,uput /LACE t,OE€~ c ' U V Insurance requirements attached. Signature Authorized By A f Date fol 17)00 Date I f Return to: Special Events Department PO Box 1967 Estes Park, CO 80517 -F%2'5:r·'~·ee·f,i,~.pi':'2· :4:J,F, - ,~·- - r ~_. SPECIAL EVENT PERMIT APPLICATION FOR LARIMER COUNTY ROADS F Application Date ~~/~067 Organization -132/ hum 4,JPhone 970 39 6 -9 77 Event Date 6.43 + 24~61 Organization Address 354 Aspt.> Aa Est£*,1- . Agent NameMA~ fli< Rm€k Title ~ACk o ~f/- Phone 970 526 5-9 77 E-gent tescription 2 2 AH /3 5 +A'rE *,c 'fc jg A ACE \91 J Duration: Frcm 7-3 uE 2 3 , 2001 10 Tu uE 2 4 ; 2 00/ Proposed Route - Attach Map ~501 €f· 5,d. 4.M, Fi;464,/1-2/ -* #u,,4 7 + J COM,1uiti-:f Dr .-9 [30-clig Auce F,510,-grk £4 , Es\~E, PAP-k , ~5·OYE 2~- 5,4. p./i. Day Gu/di Rd fgoAG thow 3 ¥ to Co.Ret 4/ V 4 \,5+11£.1- 9 U A, d .M . I-bul{ 34 @ 0£,iGuil R.) 4 5 jept,k De 9 3 I AckCA#re.U 1 1 J Prk + D Evil g G * |cil £1 -* Co.Act. 61 «DANCrk/cl R-cl.e Hloq 34 3 N. S E E A t-£ *.cl G 4 01 6,0 5 Estimated Number of Participants 3 DO - 400 .Estimated Number of Spectators 200 Special Event Permit requested including changing, restricting or adapting the normal traffic Dattern - attach map. and detailed.. 22:Gecifics Cloeit/LES Li'A#~+EJ to oVE iAN E of FR\+244vE S€c-lic,95 t. '1 of \\ u,q '9 -7 A.,d -3 4 . Fliq #£w Al: keci pu LEAs€(+OuS• 1 4 Applicant's Planned Security Precautions (Marshall, Signs, etc.) • i n i ' r f L rt y . Co u 4-1 j A-1 S f-At£ ro j# c-£ . E 1.49 m £/2 1BUA,c.,401€s~bl«,95 .MAUL Al %, J. . Ut 131 1, Insurance binder required (certificate must show coverages o= S600,000 per occurrence and $150,000 per person and name Larimer County, its officers, employees, agents and volunteers as addition- al .insureds for this event. The Certificate holder should be designated as follows: Larimer County c/o Larimer County Risk Management, P.O. Eox 1190, Fort Collins, Colorado 80522. FEE: Please attach a check in the amount of S25.00 per event. Please make the check payable to Larimer County. Rec'd. (Date) .- ROAD CLOSURE DEPOSIT (if applicable): S500.00- Please attac: a cashier's check in the amount of S500.00. Page 1 of 3 .. ..# Do not fill in below this line-for Department use only Larimer County Sherifffs Department Recommends: I Approval Denial Comments: By Date Risk Manager Recommends: . Approval · Denial Comments: By Date Rcad Maintenance Department Recommends: Approval Denial . 1 t Comments: By Date Larimer County Public Works Department Recommends: Approval Denial Comments: By - Date Larimer County Parks Department Recommends: Approval Denial Comments: By Date Page 2 of 3 ,. Larimer County Health Department Recommends: Approval Denial Comments: By Date Larimer County Commissioner' s Office: Permit Approved: Denied: By: Date Applicant'; Signature L Please read before signing I have read and understand the above conditions, requirements and ,considerations and I agree to abide by them. Further, I will insure that no resident in the area of this event will be denied access to . his residence or place of business as a result of this event. I recognize that failure to comply with the conditions, requirements and considerations set herein shall result in this permit baing, revoked and forfeiture of the S500.00 deposit. Signed Representing Date Page 3 of 3 Current Map 04*mirm..,.':-0- <7'..... . i 11'01#4 .. tt.>;~'·'··6•';~-'·-';,1· i;;t- . .:!:. -lili-1 -1.::': .* . ~ '1! !,i.: : WHANV"a~~$*0*Fr........ a. ... ./ , . -'.Il 1 14. I · ur . , .. .:''. .:i·:-„=,*n'»4,44»_ t , 1 ~·~ b 1 1,1 11„?mi 1 ~=9~,El#j::' -4.~~,.-,;i,.„+....M..4 pil ...!...:.......4,=: 1 11 1 04 ..: 1 1 4 1 1 1 141.1,1.1 11 . ~~ 4 ·· · 1 1 111 I ... . 1 1 .. L , 111 1 1 11-,111 1 + . or-, Al, 11 1 1 .1 11 , 1 lili , ... . . 1 11 - i · ·• P i¢6(1011¢11 1,1~~1 lilli ..': 11 - 1,<11 111 1 1 11 1 Il lili -p .11 ..21 . . ..~ a<. :. 1 ' /4 f AR:; - 2.i. R. iii:t: .. 4!' 1 ·Pt?. 99.'! [?t i.' i~ · .. . .1 0 : -'~t: d. 1~. : t...3 ? . t.€: I . 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"+ '4344 ,/ g 03; .e 1@16 - I ':/ , .. .r 0 I Race schedule: Saturday State Championship Category Start Time Laps Miles/Vert. Entry Fee Prizes Senior Women Cat 1/2/3 7:30 a.m. 5 40 / 3500' $25 or stage Medals (top 5) + bar/bat Senior Men Cat 4 7:32 a.m. 5 40 / 3500' $25 or stage Medals (top 5) + bar/bat Masters Nten 55+ 7:34 a.m 4 32 / 2800' $25 or stage Medals (top 5) + bar/bat Masters Men 35+ Cat 4 7:36 a.m. 4 32 / 2800' $25 or stage Medals (top 5) Senior Women Cat 4 & 35+ 7:38 a.m. 4 32 / 2800' $25 or stage Medals (top 5) + bar/bat Senior Men Cat Pro /1/2 10:00 a.m. 64 / 5600' $25 or stage Medals (top 5) + bar/bat Senior Men Cat 3 10:02 a.in. 7 56 / 4900' $25 or stage Medals (top 5) + bar/bat Masters Men 35+ 10:04 a.m. 7 56 / 4900' $25 or stage Medals (top 5) + bar/bat Masters Men 45+ 10:06 a.m. 6 48 / 4200' $25 or stag.e Medals (top 5) + bar/bat Race Schedule: Saturday Time Trial First start 5:00 p.m. 30 sec. start intervals. Citizen riders first, followed by the licensed racers in order of morning - categories. 2 minute interval between categories. Estimated last start, 8:30 p.m. c Race Schedule: Sunday Road Race / Final Stage - Category Start Time Laps Miles/Vert. Entry Fee Stage Prizes Senior Women Cat 1/2/3 7:00 a.m. 5 40 / 3425' stage $150 - 5 places Senior Men Cat 4 7:02 a.m. 5 40 / 3425' stage S150-5 places Masters Men 55+ 7:04 a.m. 4 32 / 2740' stage $100-3 places Masters Men 35+ Cat 4 7:06 a.m. 4 32 / 2740' stage $100 - 3 places Senior Women Cat 4 & 35+ 7:08 a.m. 4 32 / 2740' stage $100 - 3 places Citizens Men 10:30 a.m. 3 24 / 2055' $25 Medals (top 5) Citizens Men 35+ 10:32 a.m. 3 24 / 2055' $25 Medals (top 5) Citizens Women 10:34 a.m. 2 16 / 1370' $25 Medals (top 5) Citizens under 20 yr. 10:36 a.m. 2 16 / 1370' $25 Medals (top 5) Senior Men Cat 1/2 12:30 p.m. 8 64 / 5480' stage $300 - 5 places Senior Men Cat 3 12:32 p.m. 7 56 / 4795' stage $300 - 5 places Masters Men 35+ 12:34 p.m. 6 48 / 4110' stage $300 - 5 places Masters Men 45+ 12:30 a.m. 5 40 / 3425' stage $300-5 places G.C. prizes ~ * I. Category Prizes Senior Men 45+ $500 - 10 places Senior Men 55+ $300 - 6 places Senior Men Cat 4 $500 - 10 places Senior Women Cat 1/2/3 $500 - 10 places Senior Women Cat 3/4 $300 - 6 places Senior Men Cat 1/2 $1000 - 15 places Senior Men Cat 3 $800 - 12 places Senior Men 35+ $800 - 12 places SPECIAL EVENTS DEPARTMENT MEMO To: Honorable Mayor Baudek Board of Trustees Town Administrator Widmer From: Special Events Department Director, Linda Hinze Date: October 24,2000 Subject: Town Park Regulations Background At the .lilly Community Development meeting the regulation for the use of the Town parks was discussed. Several downtown merchants were represented and conveyed their concerns for the parks uses. Director Hinze was directed to speak with merchants and event organizers, review the present regulations and bring to the October meeting suggestions for future uses, changes, etc. Budget N/A Action Request consideration of the approval o f the attached "Town Park Event Organizer Regulations" and that they be made part of the Special Events Policy Manual. Town Park Event Organizer Regulations 1 Definition of Event = any form of entertainment lasting longer than two hours. 4 No new events will be given use of the park on holiday weekends or summer tourist season. , All shows using Bond Park which sell vendor spaces will be limited to: 95 10 X 10 spaces. v Only venclors selling original products will be allowed. Commercial products which are sold in local stores should NOT be for sale. Organizers will: 1. Mark spaces the day prior to the event. 2. Will be on site 3 hours prior to the given time of set-up. Shall obtain license plate number of each vendor's vehicle to monitor parking around Bond Park. Ln. 4. Instruct vendors to park north of Park A¥enee-on MacGregor Avenue. 5. Information vendors that no RV's will be allowed overnight in the Municipal Parking Lot 6. Monitor that all sales tax information is distributed to the vendors and that the vendors show proof of payment on the forms provided or they will not be allowed to sell at any show in the Estes Park area again. 9 Give vendors locations of public restrooms and explain they are NOT to ask for any information or help from local merchants. Monitor sound [evels not be above 60 decibels during the day and 55 during the evening. This is according to CRS regulations. 9. Provide adequate trash dumpsters at the corner of Park Lane and MacGregor Avenue. No bags are to left outside the dumpsters. 10. See that the Park is left litter free, tables placed in their original positions and ready for public use. 11. Notify the Health Department if food is to be sold. 12. Provide insurance coverage as stated. SPECIAL EVENTS EVALUATION 2000 ELK FEST DATE: October 14 & 15 NO. OF YEARS: 2 NO. OF DAYS: 2 MANAGEMENT: Special Events Department and Sam Hewson PURPOSE: To spotlight the majestic ELK of our valley. To encourage visitors to Estes Park to view the elk and to educate them in the habits and management of elk in our area. ACTIVITIES: Educational seminars, viewing tours, archery contest, bugling contest, art show and sales. ADVERTISING: Local newspaper, frontrange newspapers, trade magazines, association newsletters, and sponsor newsletters. Attendees: 2% Local 93% Colorado 5% Out-of-State 1999 2000 NO. ATTENDEES 860 1253 NO. EXHIBITOR BOOTHS 20 14 TRAFFIC COUNT US34 TOWN EXPENSES - (direct) $8,100 4,700 (not including newspaper advertising) TOWN REVENUE 5,522.00 6,119 GROWTH POTENTIAL: We anticipate that this event has great growth potential. Those that attended were very interested in the seminars, bugling contest, and the tours. They were eager to learn more and thrilled seeing the animals with a guide to explain about the " rut" etc. COMMENTS: We had a lot of phone calls about this event (great advertising). The weather was good. Elk were everywhere which made the tours most suctessful. Those that attended had a great time. .. We were down 4 vendors from 1999. The artists and vendors indicated that they did well for the number of people attending and only one indicated they would not return. The viewing tours were a big success, and we will extended the times this year to 2 pm to 5 pm. Nine trucks went out on Saturday and seven on Sunday. We asked Arrow Dynamics of Fort Collins to take over the archery contest, which was the best thing we could have done. They brought in over 80 contestants each day and feel that in 2001 they will bring 200. They retained the entry fees and paid all expenses. We have some great new ideas for 2001. We lost three of our original committee members this year for various reasons, which put a big burden on us.· We are now in the process of obtaining new members for next year. , CO z _1 _ n (ft. lf) ooa u U,en.QU, P. 0. Box 533 ESTES PARK, Co. 80517·0533 (970) 577·0968 REMARKS TO: COMMUNITY DEVELOPMENT COMMITTEE OCTOBER 26,2000 I have reviewed the Town of Estes Park, Park Use Regulations, effective 01/01/93, and the sheet titled "Town Park Event Organizer Regulations", which has been submitted by the Special Events department for your consideration. I wish to make the following remarks: 1.) DEFINITION OF EVENT = ANY FORM OF ENTERTAINMENT LASTING LONGER THAN TWO HOURS: From the new definition of"event", it does not appear that any individual or group, whose "activity" will last less than two hours, will either need a "Park Use Permit" or be bound by any regulations. If this be true, a church group, for example, whose agenda is to put on an hour long, religious-based musical program, would not need to make application or obtain a permit nor would they be bound by any sound-level constraints. They could be as loud and aurally intrusive as they felt they could get away with. This example is not hypothetical. It has occurred in the past. I also question whether this new definition even includes activities such as craft shows or art fairs. I believe that it could be successfully argued that these types of activities are not entertainment and are thus not covered under the town's definition. I believe that any definition of activities to be covered by the Town's Park Use Regulations must be carefully worded to include exactly what is intended, and must be defensible. I further believe such a definition must be inclusive of any and all activities, by either an individual or group, which, by intent or goal, attract people to gather and/or attend. 2.) Regarding statement #2: "NO NEW EVENTS WILL BE GIVEN USE OF THE PARK ON HOLIDAY WEEKENDS OR SUMMER TOURIST SEASON."...I feel like I am banging my head against a brick wall. Did anyone hear or read the comments I made to the town board on June 27th? This is not about our approaching carrying capacity for Bond Park. And we've already committed Bond Park to much more than its capacity on both Memorial Day and Labor Day weekends some time ago. This statement is VIRTUALLY meaningless. It does J . not address the already critical situation! It continues the status quo!... Continuing on... 3.) Statement #3: ALL SHOWS USING BOND PARK WHICH SELL VENDOR SPACES WILL BE LIMITED TO 95 - 10X10 SPACES. Folks, I don't care if your number is 95 or 195. I believe you're missing the point. The point I have been trying to make with you for a ling time now is: Bond Park and its environs is not able to handle these usages of high-density, high intensity, and high congestion- creating nature. I have already given you the reasons. I don't wish to be redundant by repeating them here. You received them in the written transcript of my remarks back in June. If the town is going to continue to sanction these arts and crafts shows, they need to be moved to a location more appropriate to handle them. As of yet I haven't heard anyone representing the Town acknowledge this publicly, commit to, or implement any plan to make substantive changes to existing policy... and I don't see any here. 4.) Moving on...Statement #4: ONLY VENDORS SELLING ORIGINAL PRODUCTS WILL BE ALLOWED. COMMERCIAL PRODUCTS, WHICH ARE SOLD IN LOCAL STORES, SHOULD NOT BE FOR SALE. Have you walked through these shows? Likewise, have you walked through our stores and shops? Have you been in our local restaurants? The bottom line is that there is indeed a lot of duplication occurring in these "events" that the Town sanctions, whether in product or food. Perhaps it has been overlooked, but there are a great many "original" products, unique items, handcrafted items, etc. sold every day of the year by some of our fine businesses here in Estes Park... not just "commercial", mass produced products, to which the statement infers. Remember arts and crafts is big business, with many vendors, like the ones we see at our local shows, doing a sizeable circuit over a large part of this country. On a related note ... I have heard it suggested that somehow the Town has determined that even though these Bond Park "events" may negatively impact a few business in its environs, that they are good for the Town. I once again allege that outside of the Scandinavian and Scottish/Irish festivals, which I do believe bring people to Estes Park, the only people that the arts and crafts fairs bring to town, by and large, are those related to putting them on. The weekends, on which they occur, the Town is already full to the gills with people...we already have gridlock... and these events siphon off business from those who struggle to make a living here all year long. The main beneficiary is the sponsoring "worthy cause". I cannot support the contention that these events make these weekends busier and more profitable for the downtown business community. I believe they add substantially to our problem of gridlock and parking. I will make only a few comments regarding the twelve numbered statements under: 'i • ' "ORGANIZERS WILL:" #3 - SHALL OBTAIN LICENSE PLATE NUMBER OF EACH VENDOR'S VEHICLE TO MONITOR PARKING AROUND BOND PARK." I believe this will prove to be an unrealistic and ineffective requirement of show sponsors. First of all, it certainly appears that many, if not most vendors typically bring a large pick-up truck with a large trailer (which already takes up 2-3 parking spaces...in addition to another more convenient vehicle to get around in...or perhaps a motor home, sometimes with a trailer attached...and another vehicle. I cannot see how any show sponsor can keep track of... and police...all the vehicles from 95 or so vendors. They would need to have one of those nifty computers, like our police department summer employee uses. Any way you slice it 200-300 parking spaces taken up by participants in a show/fair completely decimates the available parking in the larger vicinity. It is my opinion that this feeble attempt to shift some of the parking problem off of Park Lane hardly makes a noticeable dent. And, it certainly does not deal with the bigger issue of the appropriateness, in the first place, of this type of Bond Park usage. #7 - GIVE VENDORS LOCATIONS OF PUBLIC RESTROOMS AND EXPLAIN THEY ARE "NOT" TO ASK FOR ANY INFORMATION OR HELP FROM LOCAL MERCHANTS. Once again, if these events were held in a setting more appropriate for them, restroom usage or attempts of same by vendors or show attendees wouldn't even be an issue... and I do understand the Park Lane Building's restrooms have been severely abused. To suggest in written (or any other form) that vendors should NOT even ask for any information or help from local merchants is one of the more unfriendly things I have ever heard suggested. I would hope we would always attempt to be helpful to anyone who asked for information or assistance. #8 - MONITOR SOUND LEVELS NOT TO BE ABOVE 60 DECIBELS DURING THE DAY AND 55 DURING THE EVENING. THIS IS ACORDING TO CRS REGULATIONS. The idea of trying to keep sound from being abusively invasive to surrounding business is admirable. As it is worded here, I do not believe it is realistically workable... enforceable. The wording places the responsibility of monitoring upon the organizer. Is an organizer going to be required to have a decibel meter, and even if he or she did, would they know how to use it? In my opinion, it is unreasonable, unworkable, and unenforceable to place this requirement upon an organizer. Also, acknowledging my limited knowledge of sound, decibels may well be only a portion of the problem. Power/wattage may be an equally important part of the problem. I believe the common sense goal is for sound to be sufficient to serve those who attend within Bond Park, and for the sound not to be overwhelmingly intrusive to the surrounding businesses. 4 . In conclusion, I don't believe this is a problem, which can be treated with a band-aid. It is something, which has grown bigger than anyone imagined even ten or fifteen years ago. It needs permanent and long term planning and solution...more than a whole box of band-aids. You folks are an integral part of the policy-setting process, and I urge you to look at the big picture of what you think is best for Bond Park, and good for Estes Park as a whole. I hope you will remember that I am not making a case for the elimination of these high-density, high intensity, high congestion- creating types of events. I am only contending that they have already far outgrown the ability of the current location to be an appropriate setting for them to be held. I am advocating that if the Town wishes to continue to sanction these types of events, they need to be moved outside the core downtown area to a site designed to handle their requirements...NOW, while we've got a little time before another Memorial Day has come and gone! Thank you.