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HomeMy WebLinkAboutPACKET Community Development 2000-03-23Prepared: March 17,2000 AGENDA Town of Estes Park - Community Development Committee Thursday, March 23,2000 8:00 a.m. 1. MARKETING A. Advertising Report B. Conference Center Report 2. SENIOR CENTER A. Monthly Report 3. MUSEUM A. Monthly Report B. Collections computerization C. 1999 acquisitions 4. SPECIAL EVENTS A. Rental Agreements 1. Estes Park Alpaca Market 2. Model Railroad Show 5. COMMUNITY DEVELOPMENT A. Monthly Report The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared. Community Development Committee Advertising Program Report March 23,2000 I. Requests for Information as of 2/29/00 A. Total Requests are 3,216, down 12.75% (470) from the same period last year (graph attached). B. E-mailed requests are 1,286, up over last year by 385, for an increase of43% (graph attached). C. Incoming 800 calls as ofthe end of January are offthe pace by 9.3% (graph attached). II. 1St banner ad was placed on the Table of Contents for Home & Away magazine's web site as a test. It can be viewed at http://homeandawaymagazine.comhoc2.html III. March magazine ads - examples -1- Estes Park Inquiries w/0 USA Weekend Overall Requests for Vacation Planner 40 30 20 10 7,433 7,115 6,710 4,783 ,"lill 3,686 3,216 1995 1996 1997 1998 1999 2000 Year-to-Date February 29 Thousands E-Mail Requests for Information 1997 through 2000 2000 1800 1600 1400 1,286 1200 . 1000 901 786 800 Illilmilimill: 600 400 - 200 92 -* . 1997 1998 1999 2000 Year-To-Date February 29 - JI.0- Estes Park - WATS Line Calls 1995- 2000 January 31 10,000 7,500 5,000 3,283 3,279 3 099 5 Yf~./1 2,709 2,593 2,351 Ayti:ve=fi·9IJ·~ :97**'204% *347~ **t;*413* 10~U %1¢43£ 42',pre© , Ft· *59¥4 I.-,6.741:Ky 'G'.£.2 ,..,U, * 02-'r/Se·=.·2 1~Fr£190 Ekil-Dfaty,~:: C.N.1:19·4 M. - 41. -/3 .. I ,=tflfit '·1125«1.SKUy: *27322 kil.13Ni* *A.*.3.19;~ 0 1995 1996 1997 1998 1999 2000 HkA Table of Contents http://homeandawaymagazine.com/1002.html INTHISSITE TRAVEL FEATURES Events Travel Links .....'3tt03(21* 424*k *34.2.tt=*2713 Travel Resources archives flUGHTHOUSES? 48 Hours in... Scenic Byways 449 ;.. MA/192*,crilieffil.f€22 091 *0**ed#A~.4 Readers Respond . If-~I.~~:gtz.~S~-*.Ii,am.~~~~f:~~. Timely Topics Worth Asking For .AAA Link MIN.eloTA Ask a Travel Expert Cmcs 14**a·65%#witcri--t·.r· We regularly The Reader Introducing... update the Service Archives, ELB section is CAR CORNER Hours in ., and updated with ~ Scenic BYways each new sections. Last issue. Last update 2/25/00.update 2/25/00. Ask a Travel Expert was last Readers updated Respond 2/25/00. was updated 1/11/00. 5%03:3]WEBEONi<:va·:·~ ~-a :·. --::i ~t·-=7,5427»jaet pup*70157:*02,ea»*Ep:F*ths*k--:4*4,~3***e. -A..--4 E, ents, Travel Links, Travel Res'67*224-UG}IKA-,48-HSGMT-*ce kip *4'67 s,-Ask a Traveitxpek Readers Respond, Timelv Topics, Worth Asking For. A.AA Link. Home, How to reach us READERSERWCE MEDIA 1.47·Y )10 t.,f 7 7<),V 2'2~I:'Z(i#*f~i~.*F'~*416-4*~~04% Click forafree $'t#Aut,fl#ff&&affM2~~#EAN)-#74 Vacation Planner to m **041<p==PEt=Ly 11@59552*~14 Colorado's favorite ,-'32*k Rgaet~18-f~Z*24,i family resort ESTES PARK J 1 of 1 03/17/00 9:05 AM Jip.Gro ZA The Estes Park Conference Center 1999 Year End Total Number of Conferences at the Center 84 Groups Total Number of Conference Attendees 13,266 people Total Conference Spending in Town $5,442,194 Total Sales Tax Collected for Conferences $217,687 Local Civic Uses at Conference Center 10,175 people to - A...,144 pa~%, The Estes Park Conference Center Three-Year Comparison -r - --- - .44·9.1. ·..u··-:.1 t.8.94 :·1··L· · ·, >32: '4%44'01 54.4.:E - - 44*9**444 452-3**9*ji=97 9...~=199*tb»231· L. 4.*#:1,1.- 11 - Total Number of 3*ya'.f:0-47~·72W·:-6 - &*Be.; ~<i.;·4%11;'·1-:-'#MIX'.·i.F. Conferences at the Center ~16*9*44<* 73'974#91 3921 84*22 4324'491·21.fe:.E.. r; c.j:M'97 Total Number of Conference Attendees ¢424}kft:. *-f= *0#Giffi>¢4)1¢fit: **f¢E-**i~* = ir---- f - -- 1 -1, 14' j,1 2 7*( {34·63.44%44%844 p Total Conference i~·2%464,/*R -1 --- --11- 9 !/·'i f--.,F~·-f'~-~·12·~336(.'»fili994f,jit'.·· ·.·14·.3r~ff:<i~·43*46';'°~76 - .Im- -1 - -12· ~ J I HPI *./.. - . .. Spending in Town $56202;6899 ~ $4.89*.41*. $5,442,194:. - ~·:-4-63··*%¢3.#%*?.42.'9--4-- ----c-f- '=*~--~-3} i..I:.:~.9~%&-Lt·. ··-'~~*·u· Total Sales Tax Collected ~3*49&33%*:att, -f-r--a-_-_5 f:' r-=:-31 %355,?I.-.,.*4&pr.I 050'%94924i*A..·22,4.1-16 -2/-=-=-~*BAWnmk.al:.< 9,7:41:-r t.-, .7.'·· -'m for Conferences 4320811~07/ki :=F ~i if$217;6879 ·' *L24*2*·t k*%82,6.?·*e tu-I... 1 1- 2 2, ·7-. ,_-£ ' 74 4-4% 7"6.. 54 30 ~:st:*2.' Local Civic Uses at 03€.09395:.:.~.*: ~jfb2,6<3*5-22 1 33(-10;175-2:~ . Conference Center i?E;D»Ple» „2tt~NiWArtit)06@kiff The Estes Park Conference Center 1999 Profit/Loss 1999 Conference Sales Tax Collected $217,687 1999 Conference Center Expenses Sales & Marketing $146,725 Building Operations $69,647 $216,372 Total Conference Center Expenses Sl,315 1999 Surplus -- 0- Estes Park Conference Center 1999 Conferences 85 Groups Ricker Casting Co Assn. Chiefs of Police Tubb's Snow Sboes Wilderness Medicme Confdrence Christ Community Church CSU Sludge Conference Rock Bottom Brewery CO Deotal Association Church Education System CO. Firefighters Assn. Fowler Real Estate Luc€nt Te«hnologoes Peace w/ Christ Church Sileo Church Geod Sheppard Beb Seed Oliver Patterson Log. Com Elk Breeders Association Meyers & Associates Colorado Festivals & Events Superior National Institute Kansas Ready Mix Lutherans Co Dietetic Associatian Mack- Bubbs LaIinier County Marilyn Barr Handebell Ringers South Metro Reattors Denker Rotary Club Leisure Time Co. Assoc. Of Rad Techs Merrick Family Frutsmal Insurance CSU Knights of Columbus Rocky Mountain Symposium Dallas Powell & Assoc. Hakomi Rocky Mountain Women MarciaLHilmes NARFE Rock Instiktute Co. Asm of Respiratory Care Co Telecommunications Am Big Red Huskies Solid Rock Church Casper Rotary Christian Women's Confdrence Rolary District Conference Abiline High School Hunjim e Society Scottish Festival CO Education Associalion CC of Denver National Park Service USGS Fraternal Order of Police RMDIA American Society Shipman Larenses Ducks Unlimited Puodre Valley Hospital Military Controlers CSU CO Assn. Of Public Health United Church ofGod CO Dept of Transportation Western Area Power Authority CO Municipal League Boulder -Valley Credit Union Co Narcotics Anonymous Bureau of Reclamation Poudre Fire Authority Soroptimists Caring Pregnancy Nuckfey/Rocha Schwan Sales Lucent Technologies The Group-Ft Collins Family Life I Family Life H . Rocky Mt. Evangelical Estes Park Conference Center 1999 Local Group Use 44 Groups Rotary P.E,O, State bincheon Jaycees EP Library Book SaTe Men's Fellowship TAD Enterprises League of Women's Voters Harmony Christ Corronunity Church EP Library Foundation Park National Bank First Colorado Mortgage American Red Cross Dept, Of Veterans Affairs Estes Chamber Resort Association Continental Airlines EP Villagers Lunch FIiends of the Museum PEP EPCRA Duck' 5 Unlhnited Rocky Mountain Water Symposium Cub Scouts Blue & Gold Banquet Boy Scouts EP Police Holiday House CACC Fantasy Ball CACEP Town ofEP KFKA EP Medical Center Taste of Estes EPCRA Easter Sen,ice Chamber Trade Fair American Concession EP High School Graduation Our Lady of the Mountain EP Rode EP Women's Golf Group CACEP Riverside Ballroom Dance Rotary -/6- The Estes Park Conference Center Attendance Usage %*24¥6*£**22*%** Cuiif«61*de~~ ..,k I:8cal2ci¥1¢4 NoiOPI¢;ofit 1991 5,269 5,716 1992 12,403 12,649 1993 14,747 10,164 1994 14,965 10,683 1995 14,615 12,353 1996 13,060 12,917 1997 14,615 12,395 1998 13,101 12,684 1999 13,266 10,266 4- -- ..EF : 3- --i -4= - 8 14 Years Total 215, 868 -11- 4 . tr,=2 ,-,4~,~wi-1- 0·1*1-$7-1'- 7=:-.Il. 19,-76*.: 3 - i "1~' +r'*#Ji.,7',, 49*-7 4-Afz229-1. i.,_....I--- .7=J, 429%-f' Adihi6*,~.1 PLE-'ii-Il:M/NlLtaWE*IR tiw r- 21 -2-1 -1 0 CO I) r-- ~ ..46< 4*9Hfuza.-42.€36534.* '4,~- <ihr.<~f~::~~,'.~:~br.-, - . ·-· · ·e--'22*2"·'trip-A·97.rplity:bite-?31; tte@*9·1% 33.290 99·61€'19?·94 (2 ./ _: ,.i€...224.ift/' ?'/2,-7f#'' GFIT:/=I,.t-: U:jil,+I, i ,_rt /6-* Ir- 1 -.7,~ 0-3-7-ir.>.~·t · 4-' ··-·,0 1. ~Fra·U-*16-· 05 #45£,4-:-::-9, ._.& : *·4?t -,U¥ .4* 6 1 - · 3 ---4,%'2144.-~-£-0.:01-11..1 C. ·· - <0 IONA:-Ilimill [*22,594$724#.. 1 $537,054 ..ti:. $510,079~ ~ /989 41~ $800,000 $600,000 - -- f-- 000'001,$ =23--- 000'00ZS resx%@&&*,:. ·Ard•ki~ Estes Park 1999 Occupancy Report Destination 1997 1998 1999 Rate Variance All Estes Valley 41°/o 44% 46% (+) 2% Estes City Limits N/A N/A 50% Colo. Resort Communities* 51% 53% 50% (-) 3% Other Colo. Communities* 58% 52% 52% 0 Denver* 72% 69% 65% (-) 4% * Provided by PKF Consulting -j 1, Estes Park Occupancy Report 1998-1999 Comparison Month # Rooms # Room Nights # Room Average Occupancy Reporting Available Nights Sold Occupancy Variation Jan. 1998 1183 36,658 6,390 17.4% 1999 1470 45,411 7,430 16.3% (-) 1.1% Feb. 1998 1183 33,124 6,739 20% 1999 1326 37,468 8,590 23% (+) 3 % Mar. 1998 1184 36,704 7,773 21% 1999 1252 38,812 10,814 25% (+) 4% Apr. 1998 1243 37,145 8,098 21% 1999 1267 37,860 11,181 29.5% (+) 8.5% May 1998 1245 38,413 14,164 36% 1999 1234 37,866 13,804 36% 0 Jun. 1998 1245 37,177 27,898 75% 1999 1462 43,862 33,206 76% (+)1% Jul. 1998 1241 38,480 34,851 90% 1999 1304 40,417 36,882 91% (+) 1% Aug. 1998 1224 38,049 31,046 81% 1999 1506 46,700 39,118 84% (+) 3% Sep. 1998 1169 35,036 19,797 56% 1999 1444 43,233 27,884 65% 09 9% Oct. 1998 1169 36,121 15,766 43% 1999 697 21,357 11,544 53% (+) 10% Nov. 1998 1218 36,409 9,859 27% 1999 1275 38,184 9,776 26% (-) 1% Dec. 1998 1172 36,239 7,304 20% 1999 1174 39,554 7,115 18% (-) 2% Total 1999 1355 470,724 217,352 46% (492% Estes Park 1999 Average Daily Rate Report Destination 1997 1998 1999 Rate Variance All Estes Valley $85.69 $91.17 $104.19 (+) 12.5% Colo. Resort Communities* $111.60 $109.80 $115.88 (+) 5% Other Colo. Communities* $77.62 $81.95 $84.26 (+) 2.8% Denver* $78.40 $81.38 $80.59 (-) 1.1% * Provided by PKF Consulting Estes Park 1999 Average Daily Rate Report Month Average Rate Rate Variations Jan. 1998 $76.46 1999 $84.72 (+) 11% Feb. 1998 $77.91 1999 $93.89 (+) 20% Mar. 1998 $74.65 1999 $85.96 (+) 15% Apr. 1998 $72.38 1999 $90.72 (+) 25% May 1998 $83.56 1999 $84.17 0% Jun. 1998 $109.39 1999 $125.71 (+) 14% Jul. 1998 $128.65 1999 $147.57 (+) 14% Aug. 1998 $126.18 1999 $126.27 0% Sep. 1998 $94.75 1999 $111.12 (+) 17% Oct. 1998 $92.85 1999 $94.52 (49 2% Nov. 1998 $77.06 1999 $96.11 (+) 25% Dec. 1998 $80.27 1999 $109.55 (+) 36% TOTAL 1998 $91.16 1999 $104.19 (+) 14% -llo- Town of Estes Park Community Development Committee March 23,2000 SENIOR CENTER MEALS 616 congregate meals and 236 meals on wheels were served in February. PROMOTIONAL ACTIVITY The Newcomers hosted a reception for forty new residents of Estes Valley at the Senior Center in February. Jody Thompson addressed the group and presented the Center's various services, programs and activities. Jody and Priscilla Haughey met with Stephens Ministry on March 20 to present the Meals on Wheels program. Jody will make a brief presentation about the Senior Center to the Kiwanis Club in April. A brochure is being developed for the Senior Center. In addition to public places, these will be placed in medical facilities so that the meals on wheels program is more visible to staff, patients and their families. ACTIVITIES The Leap Year Party on February 29 was very successful and-enjoyed by approximately 45 people of all ages. A repeat of this type of event will be the "Spring Fling" on April 25. Fourteen Seniors traveled to Boulder for the Fiddler on the Roof production this month. A special corned beef lunch was prepared by Don Tebow and served on St. Patrick's day. The Aspen Club (Poudre Valley Hospital) will present a health program on diabetes, focused on special Senior issues on March 29. MEMORANDUM To: Community Development Committee From: Betty Kilsdonk Re: Monthly report Date: March 23,2000 Upcoming Events Sunday, April 16 FREE DAY at the Museum Saturday, April 29 2 PM at the Museum Post card collector Bobbie Heisterkamp will lead an in-depth gallery tour of Wish You Were Here, the Museum's post card exhibit. Free with regular Museum admission. Sunday April 30 FREE DAY at the Museum Collections Computerization Verbal report by curator Lisel Goetze Record 1999 Acquisitions Verbal report by curator Lisel Goetze Record -/%- February 2000 gallery attendance - 252 Out of State 11 Colorado 90 4% 36% Foreign 2 1% ..~L~t- b 'b ~16 ~40#ti#·3-¢:<'Dit'.3~ - --r-€/I-"/944 ~.#briz ,-, 1 -:437~~ ·· 31173>:·*.4.Al li,m~7<mon-*4612*r.·p:- :4 4, 4 ~~ -52.-v,l41 $7.b,~emjfr.B,-~.,#~1.~-~.-4.2,»- Estes Park 149 59% Gallery Attendance Includes Wish You Were Here postcard exhibit opening (120) Awana Girls Tour (12) Airplane Club (20) February 2000 Program Attendance (off-site) - McGraw Ranch program (Library) 18 Imagine This! (High School) 47 Total Attendance, February 2000 -- 317 1995-1999 Attendance Admissions (excludes fundraising revenues) 2000 YTD 410 $344 1999 Year 6,502 $5,899 1998 Year 11,721 $4,946 1997 Year 4,271 $5,449 1996 Year 11,539 $15,233 /0/ Accession List Abc»sion#YOR@93-ROceived From/Dedcription.£ E.. i, .:i ., <IN~14 03. ..Ir -~·.~DAccdisi6¢,Date.· ·'Items 1999.001 01/09/1999 1 1 pr. black cowboy boots 1999.002 Durrett, James M. 01/16/1999 19 Memorabilia from James M. Durrett's high school days at Estes Park High School. He attended EPHS for grades 10-11 (1927-1930). He spent 9th grade at Lyons High School. 1999.003 02/25/1999 6 3 newspapers covering the Big Thompson Flood and 3 Ski Estes! brochures 1999.004 03/18/1999 1 Colorado Pharmacal Association badge from the conference that opened the Stanley Hotel in 1909. 1999.005 05/17/1999 29 29 black and white photographs of the Estes Park area. 99.5.1-7 were taken in 1934. 99.5.8-25 were taken circa 1940 during a vacation at Olympus Lodge. The photographs were removed from the scrapbook of a relative of the donor. 1999.006 06/16/1999 2 souvenir booklet - "Estes Park in Colorado's Rocky Mountain National Park." 1999.007 06/30/1999 Photographs from Town Clerk's files, including photographs of former trustees and town events 1999.008 06/30/1999 11 Various objects from the Ronald Brodie family, including a baby shoe, perfume bottle, bowling related memorabilia, poster, and list of rules for Brodie's Grocery 1999.009 06/30/1999 1 15 B/W photographs, 8 negatives, 17 postcards, Pikes Peak auto road ticket, business card, 6 booklets and programs, 1 railroad ticket, 2 newspapers, and 1 packet of papers 1999.010 06/30/1999 4 music certificate of award, reading certificate of award, report cards (2), baby book, post card 1999.011 06/30/1999 4 3 play scripts by Chas. Mace, of the Baldpate Inn "Young Desire," a novel by local writer Clem Yore 1999.012 08/29/1999 25 Rocky Mountain Pottery Factory (2 ceramic pieces), Estes Park Gas Company clip, 2 matchboxes from area restaurants, 21 postcards (Estes Park and Rocky Mountain National Park - circa 1955), E. P. High Bobcats license plate, ca. 1960s, E.P. Lumber level, 2 recipe books (1 published by E.P. Trail, one typewritten compilation from the Mothers Club) 1999.013 08/29/1999 68 9 pages of a scrapook, 68 b/w photographs. Photos of a (1910s-1920s?) vacation to the Estes Park area. Given to donor's father. Rest of scrapbook dealt with University of Nebraska-Kearney, of which donor's father was University Historian until his death in Nov. 1998. 1999.014 10/20/1999 3 RMNP boundary sign, Sign advertising talk by Shep Husted and Clem Yore, Panoramic photograph of 1947 rodeo, 1925 panoramic print of Moraine Park PAS'r ·-020 - Page 1 lit-JLK'il:Ir Acies-sibn#.1,11%14%26-19'6*d. Frdni./.DUE'ription-·.PE.65 9 =1~.4.-Ir<41'- :-~·;-~12:.'·· r~ .' S t't Accessiot¥Date:/f-· Items 1999.015 10/29/1999 1 sugar bowl (missing lid), Stead's Ranch 1999.016 10/29/1999 2 4 color postcards (Sprague's Lodge and Lake, Iceberg Lake, Stead's Ranch (aerial), Stead's Ranch) 1999.017 10/29/1999 1 Rocky Mountain National Park information booklet, 1941 1999.018 11/29/1999 4 Mining claim stored in a tobacco tin, which had been buried on the claim property (on Pole Hill) 1999.019 12/29/1999 5 Two letters in response to her inquiry regarding employment at Forest Inn, Estes Park. Letters describe duties of the position and describe the lodge. 1999.020 12/29/1999 1 Photo of donor's brother at Long's Peak Inn 1999.021 12/29/1999 1 Post card of Mike's Roost, Estes Park, ca. 1930 Total Accessions: 21 Total Items: 189 -al - Page 2 PEI*FECT