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Home My WebLink AboutPACKET Community Development 1998-06-25- Prepared: June 18, 1998 Revised: A GENDA Town of Estes Park - Community Development Committee Thursday, June 25,1998 8:00 a.m. 1. COMMUNITY DEVELOPMENT 1.a Estes Park Community Profile 2. MARKETING 2.a Advertising Report 2.b Conference Center Report 3. MUSEUM 3.a Monthly Report 4. SPECIAL EVENTS 4.a Event Evaluations Jazz Fest & Art Walk Wool Market Quarter Horse Shoe Ride the Rockies Big Horn Challenge The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared. I r Memo To: Community Development Committee From: Stephen L. Stamey Community Development Director I)ate: June 18, 1998 Subject: 1998 Estes Park Community Pronle The Community Profiles were updated in April and have been available since that time. 222&2 2BVE*88*6*MEK C)COT--91-CU 8 MUE Z Â®A E Eoo O M. co Â® 00 M B Eg (1) C 9 .0 o n 4-1 e (0 E El 825* -0 + a CL Cgb CO g D 0 a) iBIE '22 > 00 - 18# a 2 ~ PE- -8 E w 2 0 0 E n GE (10 03 U 00 =5 50 BE %â‚¬% 2 L I & 1 Â¥0 0 0 0 0 1 ta- 2>% 0 2 C -C -Â¤ 00 LO ga 32&#SS 8 DOON 0 E 0 G kÂ· 4 0) C) C) CD Â£ 2 CLUE r--r" J.2'Dj= E ~: H .52 0 0 c a (D (1) *~ 0 a.Â£ 0 a. 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(D CO 10 @â‚¬2% O 0 co 0 0 3& In 00 0- LU LLI Ill U) O Estes Colorado is located 70 miles northwest of Denvegrha~atyh~ e4;s~rna entrance to Rocky Mountain and may be reached from the east by U.S. H lorado Higl~5 1 Commercial Rate .3695/ therm cd. ivide and is May through O ober, w Locate in Japlo pue 98 98 ploqasnoH SJeluwuno '6umeS XelleA 041,0 esneoes ~~'~ ly vacations th es valley has been known for years as a "Watchable Wildl es Park Estes Age of Residents' 02-8, 68 L '6 229'8 VE- LE 880'0 L 622'9 Vt- 92 *9-9* 69-99 49-09 *1Ual.UU! ~guu,A/40 tz-99 *8-92 Valley EL9 818npmE) loo Â£89 8016ep 9 8EL .51 66* 98E JeweD elet.UNO OF)EJOIO 83.InOS S31S3 *t,-008- L Jo LE17*-989-0Z6 uo! leDossÂ¥ posel Jeqwell iem(meent~11Rate 3,554 Under 5 years .3825/ therm ccf. ry in the Rocky Mountains, Es es as much as people do! well maintained t hrougho t yea r for easy tra eling. o snsueO 0661* sm,3 10 UAA01 I u!21UnOUJ 30410 u! 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Ambulance and helicopter air Eye C SENIOR - 586-3356 ~~ed~-~1~540,065 1470 AM Roosevelt Na io Hiking/Camping JeleelÂ£CUE sUv Bu!LUJoped elqel!8Ae 30!Ales JeAUea 01 suo!133uu 2[Halla) 9 SINV (via) 1.lod,!V leuoneuiejul JeALIaa S. Saint Vrain Estes Park A NOLLVIHOWSNVN.L MUNICIPAL MEDICAL suunesnIN die Avenue ipts - $4,787,251 for all businesses L6 Le-9 9 10!Jls!0 >lied uul XeP!1OH 24 Units eBelloo Allunulwoo 86uey po 1 su! O u0!lepuno:1 Auoulli L988-9 LEE9 Mied 60193 10 UN101 586-5331 me on Marke ESTES PARK CONVERSION STUDY 1997 MAJOR RESEARCH HIGHLIGHTS â€¢ Overall Conversion Percentage = 37% â€¢ Spring Conversion = 49% â€¢ Fall Conversion = 14 % â€¢ Overall Estimated Average Party Expenditure = $520 â€¢ Overall Estimated Average Party Expenditure Per Day = $123 â€¢ Rating Of Overall Experience = 4.2 (using a scale of 1 to 5, where 1 is poor and 5 is excellent) â€¢ Likelihood Of Return = 4.3 (using a scale of 1 to 5, where 1 is will not return and 5 is definitely will return) â€¢ Estes Park As Primary Destination = 39% â€¢ Estes Park As A Planned Stop On A Longer Trip = 61% â€¢ Mode Of Travel To Estes Park By Private Vehicle = 67% â€¢ Mode Of Travel To Estes Park By Rental Vehicle = 33% Actual Visitation Conversion Ratio = 37 percent Interpretation: From the 40,262 inquirers who responded to the Estes Park magazine ads, 37 percent, or 14,897 respondents, actually visited Estes Park. Each respondent that visited spent an average of $520. This visitation level generated expenditures of approximately $7,746,440 during 1997. The revenue information may be further evaluated by calculating theoretical town sales tax at 4 percent, producing revenues of $309,858 over a 12-month period. The media cost of the magazine portion of the 1997 program totaled $161,375, which gives the Town a return of 1.9 times the magazine expenditure. FINAL REPORT RESULTS The Mailback Survey On the following pages, the inquirers to Estes Park advertisements are first profiled. This group, while somewhat representative of all visitors to Estes Park, is different than the total population of visitors, in that persons requesting information have special needs and desires. It is important to keep this in mind as the results from the 1997 study are evaluated. There is often a tendency to use the "inquirers" as a proxy for all visitors to a resort. Such an extension of the data should be performed with caution given the scope of this study. While the data provide an excellent source of information concerning the magazine advertising respondent, the methodology does not allow generalized conclusions about groups that are under-represented in the overall study group (such as: frequent repeat visitors who are familiar with the product and do not typically respond to such inquiries, day visitors from Colorado, etc.). RRC ASSOCIATES PAGE 3 ' 1 ESTES PARK CONVERSION STUDY 1997 The Telephone Survey As noted above, a telephone survey was conducted among a random sampling of non-respondents to the mailback survey. The purpose of this component of the study was to obtain an independent measure of the non-respondents to the original survey to ensure that this group did not differ markedly from the overall set of mailback respondents. The results indicate that the demographic profile of telephone respondents generally resembles that of mailback respondents. Few notable demographic or behavioral differences were detected. As a result, when profiling the demographic or behavioral origins of inquirers, the telephone data have been merged with mailback data to create an "overall" inquirer profile. CONVERSION OF VISITATION To ESTES PARK A key measure in this study is the percentage of respondents that actually visited Estes Park after receiving information. Overall conversion for 1997 is thirty-seven percent compared to forty-one percent in 1993. There is variation in this measure between spring and fall, and between the various publications. Different magazines were used in the 1997 fall campaign compared to 1993. With the Colorado Tourism Board taken out of the sample in the fall 1993 (which had a conversion rate of 66 percent), the revised conversion percentage drops to 15 percent (Figure 1). Single-handedly, the C.T.B guide in 1993 increased the conversion percentage for the fall by nearly eight percentage points. With the C.T.B. guide taken out of the sample for both spring and fall, the ove'rall 1993 conversion percent drops from 41 to 28 percent. The overall conversion of 37 percent in 1997 reflects a dramatic improvement from the 1993 study if the C.T.B. guide is not included (Table 1). TABLE 1 HAVE YOU VISITED ESTES PARK SINCE YOU REQUESTED INFORMATION? Overall 1997 Overall 1993 Overall 1993 (Excluding Colorado Tourism Board Guide) Yes 37% 41% 28% No 63% 59% 72% 100% 100% 100% n = 1,670 n = 1,243 n = 964 RRC ASSOCIATES PAGE 4 , ESTES PARK CONVERSION STUDY 1997 FIGURE 5 MAIN REASON WHY REQUESTED INFORMATION BY TIME OF SEASON 50% I Spring 1997 45% O Spring 1993 41% O Fall 1997 40% -Ii-37% O Fall 1993 35% 30% ~ 28% 29% 25% 25% 24%_24%_23% ---- --23%- 22% - ~-21% 20% - _ 20% ~ 7 15% 10% 10% 10% 7%-7% 4% Â· 5% 5% -~ Â£ - 0% Definitely decided to take trip Not planning trip, interested in Definitely decided to take trip Considering trip to CO, and Other reason to or through Estes Park Estes Park some day to Colorado wanted information The data illustrate that for many the decision to visit Estes Park is closely associated with the decision to visit the state of Colorado. In fact, while more spring respondents had "definitely" decided on a trip to Estes Park than any other category (41 percent), for a large percentage (24 percent) the decision had "definitely" been made to go to Colorado but the decision about where to visit within Colorado had not yet been determined. An additional large segment (20 percent in spring and 21 percent overall) were "considering" a Colorado trip and wanted information about what to see and do. The differences between spring and the fall also indicate some seasonal differences in travel consumer request patterns. The fall results suggest that a larger percentage of respondents to the later ads were undecided about visiting Estes Park and were especially likely to be "considering" travel for some point in the future possibly even later that next spring. Further, about 22 percent of fall requesters "were not" planning a trip, compared to just 10 percent in spring. RRC ASSOCIATES PAGE 9 Percent Responding ESTES PARK CONVERSION STUDY 1997 TABLE 4 VISITOR DEMOGRAPHIC CHARACTERISTICS BY YEAR OF STUDY-1997, 1993,1988 AND 1985 COMPARED 1997 Study 1993 Study 1988 Study 1985 Study Visitors Visitors Visitors Visitors AGE n = 607 n = 494 n=Wa n=Wa 34 and under Â· 9% 20% 23% 29% 35 to 54 54 61 45 46 55 and over 37 19 35 26 INCOME n = 545 n = 444 n=Na n=Wa <$25,000 5% 13% 19% 29% $25,000 - $49,999 28 30 42 39 $50,000 - $99,999 50 46 35 28 $100,000 + 17 11 6 3 MARITAL STATUS n = 616 n = 490 n=Wa n=n/a Single, no children 10% 9% Wa rda Couple, no children 15 18 Wa Wa Household with kids 36 42 Na Na Empty-nester 39 26 Wa Na EDUCATION-PRIMARY ADULT n = 626 n = 485 n=rda n=Wa High school graduate 17% 38% Wa Wa College grad/some post-grad 54 38 40 33 Post graduate degree 37 23 Wa 21 OCCUPATIOÂ»-PRIMARY ADULT n=610 n = 469 n=Wa n=Wa Executive/manager/owner 11% 12% 14% 23% Professional/technical 26 33 23 34 Teacher/professor 6 9 7 9 Salesperson/buyer/retailer 4 3 8 4 Government/military 5 3 4 2 Secretarial/clerical 8 7 6 8 Factory/mechanical/trades 4 5 11 3 Service industry 3 2 Wa Na Homemaker 9 9 4 5 Student 1 1 3 1 Retired 21 12 19 9 Other 3 4 2 2 RRC ASSOCIATES PAGE 15 Visitor Household Income Comparisons* Estes Park Conversion Studies 60% 50% ........ 40 30% :t::1:1- ... 0 - 21* 4: 0 Â£ =:5: b 20% 4 . 3 3 â€¢4:4â€¢ 10% i H 1/ JU.: 10 3 ...4 *- PÂ¥3 4.3â‚¬ .*.41 17 = -~ 9. =82@ E %,4 0% imrii':i *Ab .FF= 244 1985 1988 1993 1997 *Visitors Responding to Magazine Ads ~ Under $25M ~ $25-$49M ~ $50-$99M ~-~ $ 100 Plus Visitor Age Comparisons Estes Park Conversion Studies 70% 60% 50% 40% 30% 2........ 122=52222 =Emim EiESESEEE HEE f-7 ::Â«: 20 ViER ~4 <15 - a:.BEEE Me:mi #3:- - 1 % 10% ......... 0 0, ==mi~ M 1 ........ Â§ . EiEEEZEEE + E:........ #===1.-*4** 31 Â·4>4: L- MIN 1 >XÂ« 0% ..â€ž- .....Al 1985 1988 1993 1997 34 and Under ~ 35 to 54 FL] 55 and Over . 2,12&...... 1 ililiHHil Visitor Marital Status Comparisons Estes Park Conversion Studies 40% .r-m L 12 30% 1: 'Â·/1- i r.'ar.I $ 1 -â€ž ' 1 1 42 20% 10% 7~3.sillilillf {.f I =35-4 1111111111~ â‚¬ Fy' -nyÂ£./....... ' i . 1% 0% 1993 1997 Single no children ~ Couple, no children F31 Household w/kids ~7--] Empty nester . r I.k 4 r, 1*%91 ESTES PARK CONVERSION STUDY 1997 VISITOR AND NON-VISITOR GEOGRAPHIC ORIGINS Origins of visitor and non-visitor respondents are broken down by nine geographical regions and by each individual state. Table 6 and Table 7 provide the percentage of the total for both 1997 and 1993 conversion studies. The tables are structured highlighting how each region is performing. Following these tables, Figure 8 shows how well Estes Park is doing in attracting visitors from each state. A top ten list of states is provided for inquirers to the 1997 conversion study, the 1993 conversion study and the 1988 conversion study. Geographic Origins of Visitors Visitors to Estes Park are that segment that inquired about literature on Estes Park and have visited. Texas and Illinois account for the greatest percentage of visitors (with 8.9 and 11.7 percent respectively). On a regional basis, the West North Central region and the East North Central region continue to dominate the highest concentration of visitation with 27.4 and 32 percent respectively. In other words, over half the visitor respondents come from 12 states in the midwest regions. The East North Central region has increased by nine percentage points since 1993 due to the inclusion of three publications geared toward the Midwestern part of the country. Michigan Living, Midwest Living and Midwest Motorist are publications with a strong tie to the midwest. In 1993, Midwest Motorist was the only midwest regional publication represented (Table 5). TABLE 5 T0P TEN STATES OF VISITOR ORIGIN 1997 Study 1993 Study 1988 Study 1 Texas Texas Illinois 2 Illinois Illinois Texas 3 Wisconsin Missouri Iowa 4 Missouri Kansas Missouri 5 Michigan Colorado Nebraska 6 Iowa Wisconsin Michigan 7 Indiana Iowa Minnesota 8 Ohio Minnesota Kansas 9 Kansas Florida Wisconsin 10 Minnesota Oklahoma Ohio Note: The 1985 study isexcluded fromthetableduetothefactitdid not break down visitors by state. RRC ASSOCIATES PAGE 16 ESTES PARK CONVERSION STUDY 1997 Length of Stay The "mean" or average length of stay in Estes Park by visitors is a little over four days. About 13 percent of the respondents did not stay in Estes overnight. About 11 percent of visitors stayed in Estes for only one night; most respondents (53 percent) stayed in Estes Park two to four nights. As illustrated by the graph below, there are some differences in the length of stay reported by respondents in 1997 as compared to respondents in 1993. The 1997 study shows respondents to make slightly longer stays (eleven percent for seven nights in 1997 as compared to nine percent in 1993) and (six percent for 10 or more nights in 1997 as compared to four percent in 1993). FIGURE 14 RESPONDENTS INDICATING THE NUMBER OF NIGHTS STAYED IN ESTES PARK 25%1 â€¢ 1997 ( Average = 4.2 nights ) 229; T 01993 C Average = 3.3 nights ) 20%-i 4195. { 18% 7 1 i f- f 15%-,~r , i -Â¢ 4145, - i .13%- 4 ,% a. 315: ~ Â· â‚¬ 11Â°4 115. 7- 10%-~ 1- 3 1 '1 90/op 9991 7 -5 r ..,4 rÂ·,4 r* 4 i i# 4 It bÂ°/-6Â°/9 M r Â¥ Â¥1---- 5% -/ E f ..0 /0, t i 4 2 2 *li r 2%2 1 4- Illo/oâ€ž bo/,21061 ~ ,f 1 1.- 1 - 37 0%-/ 1 night 2 nights 3 nights 4 nights 5 nights 6 nights 7 nights 8 nights 9 nights 10+ nights RRC ASSOCIATES PAGE 26 Percent Responding ESTES PARK CONVERSION STUDY 1997 . Activities The most often identified activity visitors to Estes Park participate in is visiting Rocky Mountain National Park. Sightseeing is an important activity visitors participate in as well. There are three other activities (dining in area restaurants, shopping, and hiking) besides Rocky Mountain National Park and sightseeing that are important. Figure 16 shows a clear break between the most identified activities and a second tier that includes a number of other pastimes such as horseback riding, amusements, visiting museums or galleries, fishing, and at the low end of the scale, golfing, biking, nightlife, and theater performances. Little differences exist between responses to the 1997 study compared to the 1993 study. FIGURE 16 MOST IMPORTANT ACrIVITIES IN WHICH FAMILY OR INDIVIDUAL PARTICIPATES Percent Responding 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 87% Visited Rocky Mountain National Patk - .7 \88'16 - 7196 Dined in area restaurants -~ 73% ... .7* I Hiking k Â· -. . ; ~~ ~ ~ ' 57c6 Museums or galleries --p-~8% Horseback riding ~---7 22% /1997 Amusements I-0.-7 18% 01993 Fishing ~~ 1556 Nightlite I ,16% Passing through only ~ 6% Biking ~ 6% Golf ~ 0 ~ 4% Theater performances 1-74% *Sums to greater than 100% due to multiple responses. RRC ASSOCIATES PAGE 29 Community Development Committee Advertising Program Report June 25, 1998 1. Requests for Information: A. As ofMay 31, 1998, requests totaled 35,614* compared to 36,187 at this date last year. This represents a decrease of about 1.5% compared to 1997 and 1996. Graph attached. B. As ofMay 31, 1998 Wats line calls totaled 20,677 compared to 25,093 this same period in 1997. This is a decrease of 17.6%. Graph attached. C. Note on responses specific to magazine advertising - compared to last year, magazine advertising responses are up 3% compared to the same period last year. 2. Television Advertising: A. Channel 4 schedule during the fourth quarter of 1997 and the first quarter of 1998 included 6 weeks on the air spread over a 13 week period for each quarter. B. Comparing Wats line calls made from 303 and 970 area codes during weeks that we were on the air to weeks that we were off the air in the first quarter of 1998 resulted in a "on-air" differential of 19%. C. Counting total calls received at the Visitors Center, the on-air differential was 23.4% over the off-air week call counts. 3. Virtual Visitors Guide: A. By the end ofMay, we had received 2,537 e-mailed requests for information. This is within 262 requests of 1997 total for the year. B. 17.93% ofthose e-mailed requests were tracked to an Estes Park ad. 4. Research Projects A. Conversion Study - Copies to be distributed to Community Development Committee. Data developed by the Conversion Study has been incorporated in the Marketing Advisory Council's Marketing Strategy in identifying markets, and developing objectives and tactics. B. Focus Group Research - Three focus group sessions were completed in April. Mailback survey data is being processed this week. Preliminary information derived from this study is already being incorporated in 1998 regional advertising and 1999 out of state advertising. ' 1 1 Estes Park Inquiries w/0 USA Weekend Requests for Information 1993-1998 45 11,101 40,153 40 - ~EF:0-24Â·~-- Â»Z-i.Md*!= 36,145 36,187 35,614 35 33,432 i -- - Ell 11 -lim I ,4,111Â£11 aa=*h .111*Iiti 1 - 2 =r 1 121'EE . 411.=1.-==1=11 30 - 1114~ted -~'*=%1 - ~-1. 1.L~ ~,- - D Dillbil n - 4*191 - *1111//9 25 - .=1111,1=-1 . r.111....1 -~ Cfjl*- i : 19-*14 'taill ' =L-ZE.=@EE*l - diWLB EU***f@!IR, ~Z*E45Â¢ - - - Â· ....flmmnIift!-:!!!Â·: :.::.::.Â·Â·g=:::~ :+Â·ii~Â·Â·@ - Â· ~412NIE:-'2.- ?E #4;09':- 'Mi ~i!~ i. . al.'11Â»- .IN,Ilf-- 11:!him : -' --*. -.1 11â€¢= L:H::::....I :l,j~ +4 = 18:: ==Â·i-:.1 I ..' ... .7 1 5 - 44-- -- !!!~91 : taÂ» 3414 1 aiMME::mEM EEM.:A 10 - 4. ~... 1,1jhll - =y='Al *433 Â£'11'~ 5- ~lim~ 4,"Ilit ~ =*Mti!.%.*.*l .- r BMI,!12*1~ *#r -19 ........+4 ........ -- .... 0 1993 1994 1995 1996 1997 1998 Table 1 c Year-to-Date May 31 Thousands Estes Park - WATS Line Calls 1993- 1998 May 31 30,000 28,003 28,000 27,473 26,437 -t - .. ..% 26,000 . 25,093 ... y ""im" 24,000 k. 1.- , J 9 -4 .., 0.21--2- E-22/' -b . ..44-W.. 52â€¢i-:Â·Â·Â· --rr -4-9--4-6 22,000 .1 , 20,961 , 1 -J. . A + 20:677 : 1 -1.1 1.44 t. .4 - .Cl ...7. . G.:>25/1 , h Â· 5-'i h a =,E 20,000 ---1., t J Â· , r -r---Â·i=-*pf 2'32- .f.Â·:u â€¢~000{- v ... 4. fy=: d :t .,9,4- - .'......e... ......t ... h. . . - 62Peia 1 4.24':,7 .Â» Â·tivt Â· A 18,000 --4 _. F 64=--5Â»*, 1_â€¢;-;.12- 2Â«26 '' 1, E-$-Me-.4 Â· 4 9 4/i NEVREE 4. 4 '*Â·: -4 4.e . 9 4,1 '6 . 1 -I.-- WNG# 16,000 --0 , 344*B %1. I 6 : Â· 4 â€¢r lim 2 . -21*../.. -31-4. Â«47-7- 4614Â·Â«<7fi- .2 9 ./. r. ... , ./,-//Â·. .â€¢.1 1 34. I 14,000 -:. . 11:'65+*fls' 2./.257/- .. U Â· . b.7.4- & 99 -.1--I-...'... 4 012:1:21 miff- #19Â·- 1 -.-b-:-faN 12,000 - + 4 'Â· Â·L-: m,-1, 4,4 .......:*.h- hÂ¥--9-/1-â€¢- M./*...+M 1993 1994 1995 1996 1997 1998 ' 1-41'; ~â‚¬521:Â·6441.1.~-2 ~1~~Â·.....Â·. 0Â·.j~~.7 ~~i. ~Â·; li.<:.c t-1.41 -=i-- 14 '4- 1.3*2 9 , 31/4, 1...~ 4#<5, ff ... ~......~1.- 47.,11*..:9-*.ft~>:.U<3.1: .Uni ~ .St,12,2,*cj~% j Â· svÂ·,-4*4~*:4'*- . -*' -- - - .:.')/I= 1 5 '.2:-Â· Â· ./. ... 31.7~4/./B.I. 6<*p- + - 9*'14*7' > -1/Ii--Ii//fIB WT 1 4.1 k-9*' I f + 7 'Ar: 7.6e '1=IC--2 - 11 0 0 0 1 . 1. . 6 TI Â·. - 1 .1 . 0 0 -Â· ~130 lilli illilli ;1111â€žI m lilli $*11,1,1114,11,115:i **Ilt*211;111111'*11 .6 *1*110*1: "*11 *it"; ....... * * 1 Li ~ *tats:81***U:#41*11 4 f '111*mmum"" S f itts:,*:,i,;,t,siti; + unmu'""muu * 3* 111*,11,11*11 11*11** - 3 i lit*jit**1*11Â¢~ljlt: * . ji n 3 11*1111"1111]um, * ' 4 3Â¥ 4 ....... 43 r 7-r-7-7-r#..-r- A r-rÂ·-er-r--r- 11,,,1, *1*'*" 41 01"*" 1,0,2,1 2 1,0,1,1 1,11!11 r.- . ... 11 /4 11 .U U -. 4 ... .â€ž-Aly: A'.'--- *4 9 **r -4/ ->a .1 - 1 9 9 4,3* 2 6 0~Â· *; I 1/ .* I " 1,11 '11,1,1,3 1%. . 1 - 4.â€ž,t ............1 . .. . .. 4 .......... 1 1 0 0 0 . .... 1 . 1 0 1, 1 :4 ~025~Â«y?%Â»Â».4.6 Tli~ N~W b ' d % 43%.., . .. 3â‚¬19 1, i Z L I ~r ... Ilillill i 2%19 :* 'I."' Meeting Facilities Appeal to Association Groups of All Sizes -'Fl ~7_ b /41;Â·t t. I / ./. b. ~ "Ap he state's largest city hosted ~ ~ the 1997 Summit of Eight .M"",W""44&:Te/. 1*71-':, 47 1 for world leaders. It wei- X~-//Fx~(1<,.1/~:9*1.*.7.4 ~ -- ~ZE k comed the pope and 185,000 people to '77 4 ..':4-w:- .#~,â€¢14 1 Â· --- 1,4&- 1 World Youth Day. And in 2002, Denver will be the site ofthe American Society of Associations' Annual Meeting. ilÂ¥ ' 1-:- .., % 4 1 1, But what makes Colorado a truly , 4., distinctive destination is its universal- -~ appeal to association meetings of all sizes. An increase in meeting space, for Garden of the Gods in Colorado Springs example, has been a boon for Colorado Springs; the mountains have become a Colorado's Regional Diversity magnet for meetings held in summer. Not surprisingly, this sustained demand Molds Year-Round Destination has prompted expansion and major ren- ovation of meeting and exhibit space in magine a place with mild tempera- Imagine a relaxing and affordable desti- cities across the state. tures, little or no humidity, and nation that increases attendance at your "A major appeal ofColorado is that bright sunny days most of the year. meeting while giving your delegates an every region is unique," said Frank Imagine stunning surroundings that extra creative spark. Johnson, president ofthe Colorado boast year-round activities as varied as Imagine all of this in one destination. Association of Destination Marketing snowboarding, riding in a hot air That's what Colorado offers associations (continued on page 2) balloon, or hiking up Pike's Peak. (continued on page 1) A Venue That Draws: .ilili uiall A 'Just Get Them Here and They'll Come Back' Year-Round Destination........ ,.tUVer Meeting Facilities.. .....*.......COVef " It's probably still full ofiuestern cow tolons." -- Denver.........3 a " Colorado Springs__......6 It's a giant ski resort. 'Ifs a tough place to get around." A Venue That Draws .,.....,,..IOVel' 'Doesn't it always snow there?" Estes Park.. .10 d~ The Mountains.. .11 hile members of the - Front Range........... ....12 Colorado Association of Southwest...,......â€ž..,......16 Destination Marketing . : rÂ·Â·-05'0~ 0 12 ' CADMO Members........|ligile |litk COVer Organizations (CADMO) have heard (continued on page 8) ad; -'mitk~ I . 1 ' ' ~~~~*#immfiâ€¢;Â·Â·â€ž All'.Ill#*~4**/4......'.*WHie I , , The New 1 Year-Round Destination , continued from cover "We've always V,~ received a friendly, 1 warm welcome from the people d f " of Colorado." g 2 '1 A - b -Ina Young, U.S. Institute for 1 :..i. Organization Management , 1 . Â·- I. -i_~_--5...I . ./ .4 -Ii 12 2Â¥F*84,2,_ 21 t . 44 , , %4* i:. I head for the mountains' unique meet- - # I - - ing venues. - "The Vail Valley takes on another $ *14 1 . I personality when the snow is gone, said 4 I " , FrankJohnson, president ofthe Vail -/. 72 " , Bureau. "From May to October there VÂ·alley Tourism and Convention . , t are concerts, art shows, biking, hiking, 123.*22' J:?4 ~ .4 2 -- and group activities combined with , 5011' 3 NL k , fantastic off-season deals. The rest of the state is truly a year- round destination. "Even from October A I. 11/igg/"95*2 . I. It.. I. to April, technically our off-season, Steamboat Springs in the summertime Colorado Springs has moderate tem- peratures, and we boast more than 250 " like the Washington, D.C.-based U.S. horseback excursions. days of sunshine a year, said Terry Institutes for Organization If outdoor activities don't suit your Sullivan, president of Colorado Springs Management (part ofthe U.S. attendees' interests, history buffs can Convention and Visitors Bureau. ha Chamber of Commerce's Chamber explore the state's 19th-century roots Foundation). The group, which met in in museums such as Pueblo's El Pueblo Colorado Springs in July, plans to Museum or in the Telluride National return there every summer. Historic District, with its Victorian WE COUIDN'T ASK 'We have always received a friendly, houses and western storefronts. FOR A BETTER LOCATION. warm welcome from the people of Sports fans will enioy catching a SO WE ASKED FOR A BETTER Colorado, Ina Young, program man- Colorado Rockies baseball game in EVERYTHING ELSE. ager for the institute, said. "Many of our Denver's Coors Field or watching a -- /'/'/'*'dill4F.---Ill-- â€¢--1 attendees come in early and stay late for performance by one ofthe other r - i--1 weekends to explore surrounding areas." professional sports teams. Cultural FiE iruiEi %1 -11 As Young's group realized, the state events, such as summer concerts at offers year-round recreational activities outdoor mountain amphitheaters, iazz to please even "couch potato" attendees. festivÂ·als, and rodeo events, are also World-(1055 skiing and golf de$erve world-dan meeting Because more than half the state is favorite excursions for delegates. facilities. Tholi exodly what you'll find at the Sherolon, with 25,000 square feel of convention public land, Colorado is an enormous Knowing the cycle of Colorado's space and 315 spaciou; roomi. Il gel, even better outdoor recreation area, boasting two seasons rewards associations looking for Init year when we put the finishing touches on our national parks, six national monuments, value. During the winter ski season, $18 million expansion and renovation. To speak with a member of our sales staff, mil us at (970)-879-7980. 11 national forests, and 40 state parks. most groups avoid the mountain 6--h Outdoor enthusiasts can enjoy white- communities of Vail or Aspen when water rafting on the Arkansas River, the slopes are packed with skiers. And Sheraton Steamboat golf, tennis, fly fishing, jeeping, when late spring melts the snow in the RESORT mountain biking, balloon rides, and Roekles, value-conscious associations The New Colorado bi i 11, _fl:j_i.i 1 Meeting Facilities , continued from cover Organizations and president ofthe Vail added more than 1,500 new hotel =A %39 -.#I Valley Tourism and Convention Bureau. rooms. Many are in the linuted service Ii.... 11'll" Bill.17: - -1/.*- 1-./.#.3Â»iÂ·-~I "But one thing they all have in common category, which includes the Days Inn- Eli~ ~ -lill is the infrastructure to host conventions Airport, Fairfield Inn, LaQpinta, ..........#1/.U*al"I.% oi,L#.Bl/.m..b and meetings. We have modem facilities Residence Inn by Marriott, and Sumner ~ - and pride ourselves on service. And Suites. In addition, Cheyenne Mountain I 4 mn' tri compared with other major destinations, Conference Resort completed a $4 ; : 7 :4- ?, 4. li 1 i it's very Â·affordable." million renovation last fall, adding 40 --/,7) -i .Â£ Â· :Â·.- ~ -, 11 it~6 4 =it , guest rooms (for a total of 316) and 11 -- 2:il Denver expanding meeting space by 25,000 I ...... % A proposal to enlarge the Colorado square feet (to a total of40,000). And a 1&0- 445 - . ..:i fume Convention Center, a high-tech facility $3.5 million expansion at the Radisson -g=%.1 - that can handle groups ofup to 45,000, Inn & Suites added a new conference Denver Convention Center is being studied by a task force appoint- room and 55 suites. ed by the mayor, according to Eugene room Hyatt Regena, Beaver Creek Dill)eck, president and CEO ofthe Estes Park recently spent $1.4 million to renovÂ·ate Denver Metro Convention and Visitors The Estes Park Conference Center, 23,000 square feet of meeting rooms. Bureau. A recent Cooper & Lybrand's known for its flexible configuration and In Steamboat Springs, the 315-unit study reported that the Deliver market its 22,000 square feet of meeting space, Sheraton Steamboat Resort is now would support 600,000 square feet of serves as Estes Park's main meeting putting the finishing touches on an $18 exhibit space. In addition to the possi- venue. Planners will find an 8,000- million expansion and renovation. bility of more function space in the square-foot Grand Ballroom, divisible Phase I remodeling will be finished by convention center, seven new hotel into six separate soundproofed sections. June 1998, and phase n will Â·add 23 projects will bring 1,300 more hotel In the mountÂ·ains near town lies the luxury units, 13,000 square feet of retail rooms to downtown Denver by mid- recently restored, historic Stanley Hotel spÂ·ace, and a full-service health club by 1999. These projects include a new & Conference Center, which offers 132 December 1998. Ramada Ski-Town $68.5 million, 540-room downtown rooms and meeting space for groups of Suites, which offers 68 units including hotel owned by Starwood Lodging. It up to 300 delegates. 45 suites, opened in spring 1997. will be completed by spring 1999. Other ongoing projects will continue Front Range Southwest to build Denver's reputation as a meet- Summer 1998 will mark the debut of The big news in Colorado's south- ings destination. Projects now under a $12 million, 166-suite Marriott Hotel west region is the construction of a new construction include the $ 100 million next to the Pueblo Convention Center, conference center in Telluride. Summer Denver Pavilions, a two-block shopping which began welcoming groups in June 1999 will mark the opening of the and entertainment complex; the $160 1997. The Pueblo Convention Center Telluride Conference Center, which million Pepsi Center, a new 19,000-seat features 16,200 square feet of exhibit will offer 12,000 square feet of basketball and hockey Â·arena; and the and ballroom space, five meeting rooms, convention and banquet space, $93 million Colorado's Ocean Journey, and a 2,200-square foot pre-function including a 6,000-square-foot ballroom, set to open in May 1999. lounge. A La Qipinta hotel, Qpality as well as complete audiovisuaFprojec- Suites hotel, and EconoLodge property tion capabilities, high-speed communi- Colorado Springs are set to open over the next few months. cations technology, and on-site The second phase ofthe $49 million concierge services, noted John Colorado Springs World Arena opened Mountains Burchmore, in January. The new venue - with its The Vail Cascade Hotel & Club executive director. The facility is being 8,000-seat multipurpose arena - is recently completed a $2 million renova- built adjacent to the 177-room Peaks available for general sessions and holds tion and now offers 289 newly renovat- Resort & Spa, where planners will a 20,000-square-foot arena floor for ed guest rooms, including 28 suites and find 7,000 square feet of meeting space exhibits. 26,000 square feet ofmeeting space. with spectacular views of the San Juan Colorado Springs has also recently And in nearby Beaver Creek, the 295- Mountains. Ad 9 u The New Colorado t . f ./1 f.9 i ./1 The New DENVER T he success ofthe Society for feet ofmeeting space), Denver has Mining, Metallurgy, & 4,800 hotel rooms downtown, all within Exploration's (SME) annual easy walking distance of the Colorado meeting is testimony to Denver's draw- Convention Center. - ing power as a meetings destination. Seven new hotel projects will bring ~ "When we meet in Denver, SME 1,300 more hotel rooms to downtown -1 ... achieves its highest attendance - 6,000 Denver by mid-1999. "Hotel interest in - 4- attendees versus 4,500 to 5,000 else- our downtown area is growing; in fact, where," said Joette Cross, meetings a new $68.5 million, 540-room down- manager for SME. "That's why we've town hotel by Starwood Lodging will -I-il--i--Ii------All committed to meeting here every three be completed by spring 1999," Dilbeck Uni:~ years. We fit like a glove - the said. And in 1998, city leaders are - Colorado Convention Center space is studying a proposal to expand the extremely flexible and the Denver's convention center. housing bureau is among the best." In addition to hotel development, More and more meeting planners are several projects are under way in finding that Denver, with a booming Denver s revitalized downtown area. urban entertainment district, state-ofr Under construction is the $100 million Denver skyline the-art convention center, and major Denver Pavilions, a two-block shopping downtown hotels, has become a first- and entertainment complex with a million Pepsi Center, a new 19,000-seat tier meetings destination. Hard Rock Cafe, Wild Horse Saloon, basketball and hockey arena. The arena The Colorado Convention Center, a and Nike Town, set to open on the broke ground last November and will high-tech facility that can handle 16th Street Mall in fall 1998. Coming serve as the new home of the NBA groups ofup to 45,000, was designed by soon to Lower Downtown (Lo Do) - Denver Nuggets Â·and NHL Stanley and for meeting managers, said Eugene a restored 26-square-block historic dis- Cup champions, the Colorado Dilbeck, president and CEO for the trict filled with 80 restaurants and Avalanche. The Pepsi Center will also Denver Metro Convention and Visitors microbreweries, as well as shops and art be able to seat up to 20,000 for concerts Bureau. With the recent opening of the galleries - is a Planet Hollywood and and meetings. Also in the planning new 1,225-room Adam's Mark Hotel new shops, all surrounding the 50,000- stages is a new stadium for the Denver (featuring more than 125,000 square seat Coors Field. Home ofthe Broncos. Colorado Roekies, the $141 million Other special event venues for meet- field is a favorite with baseball fans for ing attendees include nearby Golden - its spectacular mountain views and home to Coors Brewery, the largest -:f.Â¥4=1,9*zi~11>;.11,44*7279 outstanding modern features. single brewery in the world - and is Elitch Gardens, a $125 million best preserved Victorian "Old West" Another hot venue for special events historic Central City - one of the ~4 it, downtown amusement park designed to towns in America. ~Â·504~,:7~7~1*m#6 Â·.;51.Ve.3-,!r..41.: â€žlcu.: resemble Denmark's Tivoli Gardens, Getting to Denver is easier and faster complete with lakes, beer gardens Â· than ever with the world s most techno- , and 11. 341:lill:00. ~- //9 0/ 26 thrill rides. Nearbv, the $93 million logically advanced air center, the $4.3 0~ 1 ~ Colorado's Ocean Journey - the only billion Denver International Airport. aquarium in the Rocky Mountain states The airport was the most efficient air - is set to open in May 1999. center in the nation in 1996 with the Even before world champion Denver fewest air traffic control delays and the 1-~ Broncos won Super Bowl XXX[I this second best on-time arrival rate of any fnt-llli~1 j , -I-'f~ year, Tbe SportingÂ·News named Denver major airport. It is the second largest 11 the country's No. 1 Sports City. That hub for United Airlines and has more reputation will be strengthened with than 1,300 daily flights, including non- 16th Street Mall new developments, such as the $160 stops to 109 cities. ~Â£ The New Colorado 3 ".....'-I :,( >. -,-1.1. m . . :bit *PE, - -fr- I , 6 0 al- 1 dt ; A ?2 ;ti~ I# -_* 4 Â·40 --b././%25 46' 'Â·* 4 tÂ¢k:, 43 1.0 1 , 9â€¢.41.4. 11 42 -r,Â·,L" ' t. 'Â·0, 1 11 1"likli/"Ilimpilill/12//r=1=--2- .1../Ilil Lk"1 -19~~ 1 11*-MI-imier--I'-i'I,-m -- 244. il- V k Y . 1.-- 413[ -4~ i M , * U2,--692 47 - 1*1â‚¬- W I!1111wv -4i.. lete./IM#"MMP"VFMr -.2-*Wk . tÂ«Â»(4.#.~ -1%%9Â¥1:P, .. 1.1 ..1.11 -92* f 9 I a- . 31:. -*- 1-- iliuill --<-=352*7 - p-Â·- 1Yi t131~0-2 - I Iliph Bumben 0Â¥*1Â¥04'*,Fa'.mmi"A â€¢ 1,225 deluxe guest rooms, including 92 suites r*2Â®74,41.aa#X.Mal,pâ€ž----Ir.: - 1A available for booking now! â€¢ 125,000 sq. ft. of flexible meeting and exhibit space â€¢ 28,000 sq. ft. grand ballroom plus two other monumental ballrooms â€¢ 48 individual meeting rooms Ili?h marks â€¢ Winner of Meeting News' 1997 Planners' Choice Award â€¢ Professional meetings staff that has received consistent praise from planners 6/0 Intertainment Ili?hli?ht; adamb mankÂ® â€¢ Located downtown on the 16th Street Mall, denuen Denver's shopping and entertainment Call 800-766-MEET (6338) promenade, three blocks from convention center or 303-893-3333 â€¢ Hotel features three restaurants and three www. adamsmark. com lounges f 1.. 7 The New f COLORADO SPRINGS ~~ dd a new convention venue In fact, more than 10,000 rooms are to the magnificent setting of found citywide and have an affordable Colorado Springs and it's average room rate of $83. Much ofthe I- *%Â¢2(64& * A understandable why the city has become city's meeting space is found in hotels, ,Â·' Â· Â·Â· 4**t a major meeting destination. the largest ofwhich is the historic - "In describing Colorado Springs to Broadmoor Hotel, with its 700 rooms 11.210---1- someone who has never been here, I and 110,000 square feet of meeting ---~--- "'., ] ~ always say it has the atmosphere of a space. Its largest spaces can be found - mountain resort and the convenience of in the Colorado Hall (18,000 square a city," said Terry Sullivan, president feet) and the International Center and CEO, Colorado Springs (16,000 square feet). .-1 ...~ Convention and Visitors Bureau. "With Several of the area's hotels have the addition of a big venue like the undergone renovations recently. A $1.4 Colorado Springs World Arena World Arena, larger groups are getting million renovation was completed at the space), and the Antlers DoubleTree interested in our city's unique features." DoubleTree Hotel Colorado Springs (290 rooms and 27,500 square feet of Because the area has long been in (formerly Red Lion Hotel), which has space). The U.S. Olympic Visitor need of a convention hall to attract 299 rooms and 21,135 square feet of Center, which opened to the public in larger groups, the January opening of meeting space. The Cheyenne April 1997, is also available for special the $49 million Colorado Springs Mountain Conference Resort complet- receptions ofup to 200 people. World Arena was a boon to the ed a $4 million renovation last fall that Many attendees make Colorado community and a welcome addition for added 40 guest rooms (for a total of Springs the anchor for their vacation meeting planners. Funded primarily by 316) and expanded meeting space by before and after a meeting. And it's no private contributions, the 8,000-seat 25,000 square feet (to a total of 40,000). wonder: The Pikes Peak region is home multipurpose arena will be available for A $3.5 million expansion at the Radisson to many "must see" attractions, such as general sessions and has more than Inn & Suites added a new conference the amazing Garden ofthe Gods park 20,000 square feet ofexhibition space. room and 55 suites. In addition, 1,500 with its massive red sandstone forma- Initially opened as an ice hall for skating limited service/value rooms have opened tions and the scenic Pike's Peak and hockey in 1995, the complex's in the past year. Highway, Seven Falls, and Royal Gorge arena now has the ability to host sport- Other properties that have function Bridge. The Olympic Training Center ing events, concerts, meetings, and rooms include the Sheraton (500 rooms - where 80 percent of the U.S. team trade shows. There are approximately and 42,000 square feet offunction trained before the Nagano Games - 1,200 hotel and motel rooms within space), the Colorado Springs Marriott and the U.S. Air Force Academy walking distance of the facility. (310 rooms and 13,000 square feet of welcome thousands of guests a year. Other favorite spots for visiting attendees include the Colorado Springs - Fine Arts Center and the Cheyenne Mountain Zoo. Access to Colorado Springs is 4 - ~ the nation, and the Colorado Springs ~Â¤~ ~ ~ ' ~0; ~ - ~~~ ~ ~Â· ~ Â·~Â·~-~ ji ~~~ ~ convenient for groups from anywhere in 1.1~ ~ 44 Airport - which experienced the country's fastest passenger growth in I 2.=~At.:. --1-----------=25 . ig 4 1996 -is only 10 miles from down- town. Nine airlines (American, 4 - 0 0 lili- --- -- If~ ~ ~ America West, Continental, Delta, . u - Mesa, Northwest, Reno, TWA, and United) serve 26 cities nonstop. The area will also develop new ir service for U,S Olympic Training Center the west coast by May 1998. Aa u The New Colorado 1 â€¢ f , - -1 , r 4 1 - The New limb.*Â·'.-- Â· 4 ...lillill -/-'.' ff ~ IP +21-illillill--Ii- UN r. /%;...1 20. -/ . ........../.I+.,"I,/*k'_- .. * T... eclectic, and ethnic fare, while -f'I.Y'=.1.--~ surrounding downtown gardens, Â·Adjacent to the Estes Park sidewalk benches, and Victorian lights Conference Center lend the town an old-fashioned feel. TNEjTANLET Â·Indoor Heated Pool L.\1 EK].MCI:. 1.',;LK Â·Whirlpool Theater thrives in Estes Park, with a ESTES PARK Â·Restaurant & Lounge popular musical presented each spring. Â·Fitness Room Dinner theater, summer variety shows, The historic Stanley, built in 1909 by the Â·Golf & Shopping Nearby and seasonal Western musical inventor of the Stanley Steamer automo- bile, is a stunning alternative to the usual presentations are also abundant. Night meeting venue. White-pillared Georgian spots throughout the venue feature architecture complements arched windows performances of country western, big framing mountain views. Only 78 miles *ou49#yL band, jazz, folk, and rock music. kL from Denver, The Newly Remodelled Stanley offers 132 guest rooms and meet- and Conference Center of Estes Park ing capacity of 10 to 300. On-site restau- rants, shops, entertainments and museum; 1-800-803-7837 unlimited shopping opportunities in Estes (970) 586-2332 AB~lIT CADMQ j Rocky Mountain National Park complete Park; and innumerable outdoor activities in U.S.36 & Hwy 7 â€¢ Estes Park, CO our picture. Call our experienced sales http:Uwww.foreverresorts.com staff at 1-800-976-1377. A Forever Resort The Colorado Association of Destination Marketing Organiza- tions (CADMO) was formed in 1992 to market and promote the ~2 :~~t ..ry Our Meeting Rooms state of Colorado, CADMO ' Are SO Large members work as a unified force A.~I-ja. They Touch The Sky in guiding and assisting meeting - managers in finding the right Colorado destination. at Estes Park m,1 4 Aspen Lodge "Planners can call anyone on - - Ranch Resort & Conference Center our list to get information about the state, its facilities, and ill.weeze~ .-ir-jig 'lly' activities," said Frank Johnson, Estes Park .J ./. - chairman. To contact CADMO . WIL-Imi .... Conference Center - i-4.- members directly, see the list on the inside back cover. We provide a flexibility of use to accommodate your specific needs. CADMO Mission The center's 30,000 square feet in -',1/ Staternent meeting space equates to eleven CADMO exists as an organiza- breakout rooms of varying sizes for tion which seeks to enhance the your group whether large or small. choice of Colorado as a vacation The entire complex is served by an and meetings destination by experienced and highly trained staff Meet in Colorado's largest log lodge, of professionals who oversee all where you'll feel the world is at your working cooperatively with elements of our conference services. fingertips. Our serene mountain setting recognized organizations that Located just 1.5 hours from DIA, makes every meeting a success. seek this or similar goals. Our Estes Park is easy to get to any time With rooms for groups of 5 to 125. primary interest shall be coopera- of year. And, with spectacular Rocky Inclusive packages make planning easy. tive or independent promotional Mountain National Park surround- ventures, professional imaging ing the village, attendance should Call to speak to one Of our Sales Team 888-865-6343 and awareness, and unified soar! For more inform- ~ public relations. ation call the Denver Sales U~. Visit our web site: www.aspenlodge.com/conf.html Office at 303-779-5506. ~ 6120 Highway 7, Estes Park CO 80517 The New Colorado I 4 11 The New ~ FRONT RANGE r, 4 he eastern foothills ofthe situated one hour north ofthe airport. Rocky Mountains serve as Greeley is also served by Greeley-Weld ~ JL home to the Front Range . .... - County Airport. To reach Pueblo, dele- ........--...q........F.* q"...........Ff........... communities of Boulder, Ft. Collins, gates may fly United Express to Pueblo ./1 ..' U - Greeley, and Pueblo. This area features Airport or select one of several carriers g E.,OMM,~ a favorable year-round climate; in serving Colorado Springs Airport, ~ r .4 :92,49.4. 2 ., '.3,~dmill/// Pueblo, for example, the sun shines located 45 minutes south. approximately 75 percent of the time, Boulder's roster of major meeting ~ _~ 0~0~...~~~~~**~ * with warm, dry days and comfortable facilities includes the Events/Conference breezy nights typical during the summer Center and the Chautauqua Park and ...34: . @ months. Daily winter temperatures Auditorium, both on the University ~:i:t.. -r,Â·y;Â«- ~ -- i~==-4).geÂ®2,0 g rarely fail to reach 50 degrees. ofColorado campus. Several area ~ Considered an excellent venue for properties accommodate groups as , I . ': .li '7â‚¬-i L..9. ,:r,9Â»;. Â·Â· Â·Â· small meetings on a budget, the Front well, in rooms measuring up to 8,250 a-: l.-' 7' Range is also easily accessible. Boulder square feet. - A lies about 45 minutes from Denver Most major meeting hotels are 0.4 U. ' 3. International Airport, and hourly shut- adjacent to, or within close proximity of, tle service to and from the airport is the university and the Pearl Street .AA: t..0 - I 1. available. Ft. Collins and Greeley are Pedestrian Mall. The latter is full of Boulder's Chautauqua Auditorium a . .... 1- *4 ., :-Li-*--02*tis-ai.----i- Your One-Stop Shopping Source for Meetings in Colorado! . â€ž.. .. ............... ........ .... Â·L..J ..6 1 Bat~ 1....ij ~ le@. 3 / -r~3 f - 4 Ch, : Locatiol: , www destinationcolorado com - - *-446.6.6 -1 2 i mar, Non. .3 [1*2glt J 1 984-42 .3 '.-Hols.amâ€¢.J I MÂ®...1 L.5.- 1 - 74 *- 7 ' This website includes: C 4 1 Informationon morethan 60 meeting sites in Colorado, including large and small properties, city hotels and : Â» mountain resorts! Information on convention bureaus, attractions, resort associations and DIVIC's! Information on ground transportation and airlines! A statewide regional map! Hot links to many potential meeting sites across the statel i Scenic visuals and sample meeting roomsI All pertinent contacts for each organization! A - - Forms for booking information! 7 Much, much more! DESTINATION COLORADO U 0 21 , A . I . . It U . 94 ' ; 3 *q' t. ,~ Af $ 10 ... M ** . I * I . 0 0 0 -*, 0 4 1 , I ; h .. . f: . The Now of Snowmass Resort Association and and a record number of sunny days. Convention Center, accessibility is no Many association meeting managers ~ longer a problem for associations have already discovered that Colorado is VIE,IT #4.-1 11~-1*-*.ili~..~I.9~eI 2 wishing to meet in Colorado. "In the an easy meeting destination to sell to **LLE-L=L.-4==--1-frE=..-. -~ -h=-Â·I /7~ summer, for example," said Hunt, their members. Kathie Barstnar, who ~1 "there are more than 1,000 seats a planned the American Society for mmtjimmaiwilli............../148; day available in the summer on flights Surgery of the Hand' s annu al meeting ~ to Snowmass. in Denver last year, remarked that . . 1.-0 09:.IM../ 1Â¥ â€¢ 31~- And weather is rarely a problem for Colorado's warm midwestern hospitality .,iA:~ .2,- this four seasons destination. "People is part of the reason why her 3,000 think Denver's a cold weather city, but attendees had such a positive experience. ~ it' s sunny much of the year. In fact, we "We found that people would bend over ......... have more sun than Miami or San backwards for us. We'd go back at the Diego," Dill)eck said. drop ofa hat." Inm3"lum"REN......./.Ir Other cities in the lower elevations - "Just get 'em here," Johnson said. .r~ Colorado Springs, in particular - boast "Once people come, it's almost a ~ year-round comfortable temperatures guarantee that they'll come back." W Denver's Coors Field k ~ 1 ....Ir)/ply .*/4//-<13~ 'i -.22.,Â®1~ nxtraorclinai~r Meetings At Tle broadmoor. Amidst the majesty of the mountains, youll discover an exceptional resort for *** meetings. Here, your attendees will enjoy our 54 holes of championship golf, lE* 00.NTÂ®4\ A... ' l world-class Spa, award-winning dining, and unparalleled service. Our 110,000 -=Ji 4).7/1: square feet of flexible space includes 46 meeting rooms, accommodating up to THE BROADMOOR COLORADO SPRINGS 2,200 guests. Meet at the height of luxury. For reservations and information, EUROPEAN GRANDEUR please call Perry Goodbar, Director of Sales, at 800-633-7711. IN THE COLORADO RocKIES. Visit our Web site at www.broadmoor.com 1/ 9111 ..11'r'll Thelew '11 11 1 ESTES PARK 31â‚¬99~~IM ses Park sits in a high moun- Stanley Hotel boasts on-site restaurants, * tain valley, at 7,522 feet above shops, entertainment, and a museum. %4 Â¥ sea level. Lying 65 miles Aspen Lodge at Estes Park, nestled in 4 northwest ofDenver (84 miles from the the mountains above the city, is new Denver International Airport) and renowned as Colorado's largest log a 30-minute drive from Boulder, it is a lodge. The property is a quiet retreat for M, very desirable venue for groups seeking board and planning sessions with up to easy access and a wide range of after- 175 participants. A fireplace and floor- meeting diversions. to-ceiling views ofsnow-capped Long's "Our village ofabout 9,000 year- Peak distinguish the main meeting room. - n -7.4 round residents prides itself on Estes Park's climÂ·ate bolsters its - ~ offering warm, Western hospitality, appeal to outdoor activities fans. Winter 5~61.a - along with creature comforts and days may bring balmy breezes and tem- . c 1/ planned activities that complement the peratures in the 50s. Snow rarely stays ~1~ 1~ ~ ~~ ~~ ~ .. grandeur of the Rockies, all year long," on the ground for more than a day or MEL ... ,â‚¬ 9 said Tom Pickering, director of sales two iii the village, but conditions at - R.,6*- I and marketing at the Estes Park higher elevations allow for cross- ~/,1./le=li Conference Center. country skiing, snowshoeing, and While the city's position as the gate- winter hiking. way to Rocky Mountain National Park Open all year, Rocky Mountain has traditionally rendered it a prime National Park straddles the Continental ..r/......#&"/Miliwil/~,411//Mell/*-' - summer vacation spot, its proximity to Divide. Trail Ridge Road, the highest Downtown Estes Park Denver's airport, coupled with a continuous paved highway in the selection offacilities hosting up to 1,000 United States, travels through the heart ~ delegates, is turning it into a popular of the park from Estes Park to Grand ~ -__ . 2.9-'-0-8,~2.)1/.Ill/.I--' 1ni......I conference resort. The Estes Park Lake and the scenic Alpine Tundra. tm-/ Conference Center, known for its The 11-mile Fall River Road takes / flexible configuration, serves as the visitors uphill, past waterfalls, glacial ......."./......M**/.....r-'ll'./......///I/"/E*li main meeting venue here. Planners will deposits, icy pools, and visas. ill/,Al....."ImiguilitÂ»-r.-I.........//&, find an 8,000-square-foot Grand Other activities to be enjoyed within ~ Â¢ 1 Ballroom, divisible into six separate the park include self-guided walking *lizil~ ..~236-6-- soundproofed sections. tours and hikes requiring minimal to P"-imlimia.lul#gh=== ._im/12.*imm~/.Milli The center also features a 3,600- major physical exertion, guided horse- square foot Junior Ballroom and five back tours by skilled wranglers, and - additional breakout rooms, all of picnicking at lower elevations. Bighorn which may also be set up theater-, sheep, elk, mule deer, and other wildlife classroom-, banquet-, or reception- are frequently visible. Estes Park Conference Center style. Outdoor banquets for 400 people Nature buffs and the athletically or receptions for 700 people are held in inclined will also discover ample the Aspen Courtyard. opportunities within the area for biking, Park Area Historical Museum, where Collectively, Estes Park has 700 first- river rafting, tubing, and sledding. attendees can learn how early Estes class rooms. Of these, 155 are located in Additionally, groups may want to Park residents lived, and the Moraine the Holiday Inn of Estes Park, adjacent explore Roosevelt and Arapaho National Park Museum. Numerous galleries , to the conference center. The recently Forests, both neighbors ofthe town. showcase the work of more than 200 restored, historic Stanley Hotel & Five museums in and around the artists, many ofwhom live in the area. Conference Center offers 132 rooms village, along with three in the national More than 300 shops display a wide and meeting space for up to 300 park, commemorate the heritage ofthe variety of merchandise, including goods delegates. Built by the inventor of the Estes Valley. Among these are the created in the region. Many local casual Stanley Steamer automobile, the MacGregor Ranch Museum and Estes and formal restaurants serve traditional, The New Colorado 1 1 The New A Venue That Draws , continued from cover all the misconceptions, the fact is, Johnson also has an answer for those Colorado is none ofthe above. folks who think cities like Denver or :13? ' "We found that "Ifyou haven't been to Colorado in Colorado Springs are just gateways to Colorado's people five years, you really haven't been to the snowy slopes. "Some people have would bend over Colorado," said Eugene Dilbeck, presi- no sense ofwhat else Colorado has to backwards for us. * dent and CEO of the Denver Metro offer recreationally besides skiing," We'd go back at the 9~ Convention and Visitors Bureau. "The Johnson said. "Spring, summer, and drop of a hat." community is highly educated and fall in Colorado present a wide variety - Kathie Barstnar, dedicated to the arts." of activities, including professional American Society for FrankJohnson, president of the sports, biking, hiking, golfing, or white- i~~** Surgery of the Hand CADMO, agrees. "We've worked hard water rafting. :9~1*.. to overcome the perception that we're With brand new, state-of-the-art air- a state full of'cow towns' and that we're ports in Denver and Colorado Springs, Breckenridge, Steamboat Springs, not cosmopolitan. Now when planners the perception that it's a tough state to Telluride, and Vail, are within a short schedule a meeting here, the attendance get to and travel around in has also shat- flight - or less than a two-hour scenic is huge, which can bring in a tremendous tered. Many of the Rocky Mountains drive away - from the major airports. " amount of money for their associations. destinations, such as Aspen/Snowmass, According to Terry Hunt, president p...04,/ 7 /* . 0, 14. 0.44 r .3 9 -1 71 : 9 ...7 ' 2 1Â·1....4 f.*8. 0% 1.1 . 44.kÂ·y - 1 < % . 1 4 h.... 9Â·,c-hÂ·awl"Â·,- ay, 1 4 .2 i 4 ,Â£.Â·I. I. Â· # -L k . I l.). *:--ri.- #- - '1 .2- p .'- A- 1, I 34 . . ).Â» .2 ... Â¥ = 4. @ ./ . 72. 4 1 I. iÂ·zz~~i,r = - -Â·.' a . 7 - t -1 1 M 7 91 - E 'Ph-- L c - -- r- / -4 -1,4- =r-==_e.. -mr ,/Ir- -- U. - - COLORADO SPRINGS. COLORADO 2 ' 6 1 i 4 ' '?43.. 4 2,1 4 - a 2% 1, 4. 1 - 4Â·, .. i 197. ., Â£ , 1.0\.' J . 4. Â»14 . ,Â·'Â· 1 . - -32.310%.. ... =r Â¥ . t- --. - 1-4 ff lt, . i â€¢ Â·21,01- .ip, 12Mt Â· 1 '4. 4% . f.*30â‚¬~ ' 0- ... 4.4 *.4. i.,i* P:,9.1 2 1.8 / 09 \ 4, , I 9/ 0/ .Â· Many meeting locations can provide plenty of folding chairs, projectors and chocolate parfaits. But to get true inspiration - that intangible quality that makes good meetings into great gatherings - more and more organizations are choosing Colorado Springs. ~b- Our dynamic new airport makes Colorado Springs easy to reach. A variety of flexible facil- ~ ities offer you a total of 330,000 square feet of meeting space...including our magnificent new a~ 1 8,500-seat multi-sport World Arena, featuring over 20,000 square feet of exhibition space. IAiE~ Over 5,000 first-class hotel rooms make Colorado Springs easy to book. Our scenery, --c..,:'- climate and recreational opportunities are unique in all the world. And our atmosphere ~ of energy, innovation and fun makes a meeting here at the foot of Pikes Peak unforgettable in every season, all year round. 0~ Call (719) 635-7506, ext. 125 or (800) 888-4748, ext. 125 today and put our ./ convention specialists to work. Colorado Springs. Why settle for mere accom- 1 - m: modations when true inspiration is just a phone call away? 1... COLORADO SPRINGS CONVENTION & VISITORS BUREAU 104 S. Cascade, Ste 104, Colorado Springs, Co 80903 COLORADO www. coloradosprings-travel.com SPRINGS '1RADO ' 9/1 1 -- 1 1 1 The New Â®111 111 - 1 r ,â€¢ 11 9- 111'> JinowmaSS V LL[CLUE. AÂ° 316/ a 1 .A sp C 11 9,'.63411..~ ~Â·Â·14 , 2% ... ... . .UL, t ... - viwell"Lex . I .Cr:.., : Â· . ... r.,2. .2 91't /11,4 rit-ft'11 lt,+ .....1 ,.' .. b .Â·' . i:J -4 base ofBreckenridge Ski Resort on his- . iÂ» , lili 11: 1.; torie Main Street Breckenridge, features b ..0 - 30,000 square feet of meeting space and i. 1.1 5 offers year-round mountain activities. 1 1 ... ere quality 14 0 1.1...1 ' 1 1. Nearby Copper Mountain Resort Wk offers 600 units, meeting Â·and banquet - facilities, a racquet and athletic club, 16 more skiing, golf, and tennis in the midst of 1 alpine scenery. Frisco, only 10 minutes from Keystone, Breckenridge, and . ~ than a way Copper Mountin, offers several hotels, including Best Western Lake Dillon 1 - of life, Lodge and The Managers Lodging. Vail Valley 4 it's a i Located only 90 miles west of Denver, the villages of Vail, Beaver * - Â·S 1 Creek, and Avon are accessible by the . e, : >1' 4â‚¬,f I way of doing 1 '.1.. Vail/Eagle County Regional Airport, 0 served by major airlines and only 30 ~ : ' M:l; 1 }*fl business. 4 minutes away. The valley features several venues that Â· Â· 1 can accommodate groups, including the Ford Amphitheater, which features 1 -yxÂ· outdoor seating for more than 2,000, 1 and Dobson Arena, which can h.andle gatherings up to 2,400 people. Beaver + Creek offers a state-ofrthe-art perform- .- #%- . 3 -c ...4 % r ing arts center that can accommodate I :/, 1 i groups ofup to 520. , .2.--..44 * Several hotels feature large ballrooms and meeting rooms with state-of-the- art audio-visual capability. Vail Cascade Hotel & Club recently completed a $2 Jnou,mass Village at Aspen features million renovation and now offers 289 newly renovated guest rooms, including 27 ski-iii ski-out pro~)crties, a 34,000 squarefoot 28 suites and 26,000 square feet of Conference Center, situated in a bi#b alpine setting witb meeting space. The 295-room Hvatt an abundance of winter and summer activities. Regency Beaver Creek recently spent Enjoy fine dinillg, a variety of specialty retail shot,s, and $1.4 million to renovate 23,000 square feet of meeting space. historic Aspen, Colorado just i 2 miles away. The Vail Valley Tourism & Snowmass Village at Aspen. Convention Bureau assists meeting Your ideal meeting destination. planners with site inspection arrange- ments, proposal gathering, and a toll Site visits available for qualified meeting planners free housing bureau. The association Call a Snowmass Village Resort Association Confermce Sales Represmtative can also coordinate creative special 1 4,44)0.598.2006 events, from an authentic Western http://www snowmassvillage.com, E-mail: Gra@snowmassvillage.com dinner on a nearby ranch to a cocktail reception at a mountaintop venue. Aa The New Colorado 10 ' fl! 1 ; fl ' The New ' 111 111 SQUTH WEST ~ maller groups requiring afford- Many groups convene at the 320- 4- -fry&"/1/ %--*'3~419/ able facilities will likely benefit room Tamarron Hilton Resort, whose 2 ~~ ~ from investigating the western Silverton Room holds 350 delegates lit 'i.!~ communities of Durango, Grand banquet-style or 425 people in theater ~~Â£2 I Â·~~-Â¥f-~~-='---1--YMP".Z Im fe. -- - - -81: Al Junction, Montrose, and Telluride. or reception configurations. Seven - Situated alongside Highway 550/50 - additional meeting rooms accommodate -* =%*:I.fid'yâ‚¬.: IA the "Million Dollar Highway," which up to 160 guests for banquets, up to 300 traverses some of the area's most people theater-style, or up to 250 breathtaking mountain formations - attendees for receptions. Conference '' : I /' Â·~ 1 ,Â· .I / these towns are renowned for their rich facilities are also available at the Best -,4 Â·~,W*Â£*544*#.....: . 1 -* .-'- .=.53:' :. western history, Victorian architecture, Western Rio Grande Inn & Suites, i/Â· * - _.3 .Â·4':i*%;ilff*3 - Â·.6,--:p.~0 * 3iU,fl~*tmJ. Â· '*-Â·XP#. - vs"j,i- - ' Â· i; i , ~ Â· Â· and Native American cultural flavor. Holiday Inn, Iron Horse Inn, Double- Durango & Silverton Narrow Gauge Railroad Once a f~ontier mining town, Tree Hotel, and Strater Hotel. Durango sits beside the Animas River Another favorite ofgroups, Grand ters, an average of227 to 274 days of in the shadows of the San Juan Junction offers an ideal meeting sunshine each year, and minimal snow ~ Mountains. It features a mixture of location, according to Debbie K.ovalik, accumulation. It is also a viable conven- landscapes, from the Victorian architec- director, Grand Junction Visitor and tion venue, according to Nancy ture ofdowntowÂ·n Main Avenue to the Convention Bureau. "Natural wonders Rumburg, director, Montrose rolling hills of the Animas Valley. surround us and, within easy reach, Convention and Visitors Bureau. attendees will discover three national The 15-acre Montrose Pavilion, with monuments, nine wineries, two national views ofthe San Juan Mountains, parks, and two scenic byways. Groups boasts more than 7,000 square feet of can custom design such events as banquet and meeting space. A 4,000- rodeos, whitewater rafting trips, winery square-foot exhibit gallery and reception receptions, and buffalo brisket dinners, hall and 602-seat auditorium are also all under a star-filled sky." featured. Other hotels also have meet- Two Rivers Convention Center, the ing space, including the Best Western city's main convention venue, provides Red Arrow Motor Inn, Comfort Inn, 23,700 square feet ofmeeting and ban- and the Red Barn Motel. quet space, including three breakout The Uncompahgre National Forest rooms (2,100 square feet) that may be surrounds Telluride, best known for its configured in several ways. A larger, 1,050 acres of skiable terrain open from 16,000-square-foot area is divisible late November through mid-April. Air into two sections. Garden, the Southwest's newest snow- WW Campbell College Center, on board park, is also located here. the campus ofMesa State College, Summer 1999 will mark the opening . offers 8,601 square feet ofmeeting and ofthe Telluride Conference Center, For out of the box thinking, banquet space. Other large facilities in which will offer 12,000 square feet of you need to get out of the box. the area include the 141-room Country convention and banquet space, includ- Come experience Crested Butte, Inn with 8,512 square feet of meeting ing a 6,000-square-foot ballroom, as any time of the year, and discover the inspiration that space, the 264-room Grand Junction well as audio-visual/projection capabili- comes with over a million acres of Hilton with 6,568 square feet, and the ties, high-speed communications tech- breakout room. Crested Butte, 292-room Holiday Inn Grand Junction nology and on-site concierge services, the last great Colorado meeting destination. with 8,450 square feet. noted John Burchmore, executive direc- For a free Confel-ence Plannel- 01Â· Located 260 miles southwest of ton The facility is being built adjacent to speak to a sales representative call Denver in the center ofthe to the 177-room Peaks Resort & Spa, 1-800-882-6933 Uncompahgre Valley, Montrose is pro- where planners will find 7,000 square E-mail: meetings@cbmr.com moted as a "year-round playground. feet of meeting space with spectacular Web site: www.crestedbutteresort.corn The area enjoys mild summers and win- views of the San Juan Mountains. ha Return this card for further information on Colorado meetings destinations Check the appropriate boxes for further information, and be entered into a drawing on June 1,1998 for your site inspection to the Colorado destination of your choice. Two complimentary airline tickets provided by CADMO. Name Title Company Address Phone Fax E] Aspen 2 Estes Park L Pueblo 4 Boulder El Fort Collins U Snowmass Village 2 Breckenridge D Glenwood Springs E] Steamboat Springs 2 Colorado Springs Ed Grand Junction L] Summit County/Keystone 2 Denver 2 Greeley Ed Vail Valley D Durango Ed Montrose El Telluride CADMO Place Stamp c/o VVTCB Here 100 E. Meadow Drive Bldg 5, Suite 3 VaiI, CO 81657 PCMA attn: Carla Krause 100 Vestavia Office Park Birmingham, AL 35216 6 , 1 fli lilli The New ~~ '~~ THE MOUNTAINS ~ 30*Iderclefound to 1,000, and complete, state-of-the-art ---7474*d~4 -'~p*.,:'c It features fleible space, dining for up ....../AZF-481......7/EMI'llil -p on Colorado's mountains. audio-visual capability. In addition, What's not such common knowledge is there are 35 meeting rooms - the how well many of the state's mountain largest being 4,500 square feet - in - ,â€¢.1-3-1=53/Trill//WAE#f communities cater to meeting groups lodges and condominium complexes long after the last snowfall has melted throughout Snowmass Village. With from the slopes. more than 1,500 hotel rooms, suites, .4 . 7 1 4 - From the large group capabilities of and condominiums, alllinked by Snowmass and Keystone, to the inti- complimentary shuttle, Snowmass .... Â· 1 mate group space available in VÂ·ail, Village can easily accommodate meet- Breckenridge, and Steamboat, ings ofup to 2,000 people. Colorado's mountain resorts offer sur- Snowmass Village Resort Association A summer meeting In Steamboat Springs prising values to associations, especially also makes booking a meeting easier in the off-season. And summer's also by offering full conference services, is 20 minutes to the west and served the time for meeting attendees to central reservations, a travel agency, and year-round by United Airlines. experience diverse activities, such as full planning services for recreational Summit County biking, hiking, golfing, whitewater and other special events. Additionally, Surrounded by the Rockies and rafting, horseback riding... even an the association has erected clear span bounded on three sides by the authentic rodeo. tents for exhibits, luncheons, and Continental Divide, Summit County is Aspen/Snowmass general sessions. home to several world-class mountain In addition to more than 50,000 Steamboat Springs resort communities: Keystone, Brecken- square feet of meeting space at the Steamboat Springs's western hospi- ridge, Frisco, and Copper Mountain. Snowmass Conference Center and tality creates a wonderful environment Only 75 scenic interstate miles from Bedford Conference Center, Snowmass for a convention or meeting. Groups Denver, Keystone Resort and Confer- Village at Aspen is one ofthe Rocky usually hold their meetings at the 315- ence Center is the largest meeting site in Mountain's most accessible convention unit Sheraton Steamboat Resort, the the Rocky Mountains, with 1,150 guest resorts, according to Terry Hunt, execu- town's only conference and resort facility, rooms and more than 77,500 square feet tive director ofthe Snowmass Resort which is now putting the finishing of meeting function space. A collection Association/Convention Center. touches on an $18 million expansion of shops, 11 swimming pools, 12 tennis A short 20-minute flight from and renovation. Phase I remodeling will courts, a fitness center, and award-win- Denver International Airport to Aspen be finished byJune 1998, and phase II ning restaurants in a year-round moun- Airport/Snowmass can accommodate will add 23 luxury units, 13,000 square min environment make for a perfect up to 1,000 passengers a day in the feet ofretail space, and a full-service balance between work and recreation. summer. The Aspen Airport is located health club with a rooftop deck by Several Breckenridge properties also only six miles from the village and con- December 1998. offer meeting space. The Lodge & Spa ference center. Ground transportation is Ramada Ski-Town Suites is at Breckenridge features 45 guest also available from the Denver Steamboat's newest hotel development. rooms, as well as three meeting rooms InternÂ·ational Airport (4 hours) or the Opened in spring 1997, the hotel and an executive board room which can Eagle County Regional Airport (1 1/2 offers 68 units and can accommodate a accommodate up to 110 people for hours). And once groups arrive, getting meeting ofup to 250 people. retreats, meetings, and special events. around becomes even easier - The Steamboat Springs Chamber The Beaver Run Resort and Conference transportation is complimentary from Resort Association's full-time confer- Center, just two blocks from Historic the airport to a1126 properties in ence sales manager can assist meeting Main Street Breckenridge, has more Snowmass Village. planners in locating hotels, condomini- than 550 guest rooms and suites, 35,000 The Snowmass Village Conference ums, and guest ranch facilities. A three- square feet of meeting space, indoor/ Complex, including the Bedford hour drive from Denver, Steamboat outdoor pools, and golf at the nearby Center, is one ofthe largest in the Springs is also accessible through Jack Nicklaus Golf Course. The Village Rocky Mountains (50,000 squÂ·are feet). Yampa Valley Regional Airport, which at Breckenridge, which is located at the 14 The New Colorado The Now ' 1 1 unique gift shops, boutiques, and art delegates, and the Union Colony Civic .~ galleries, as well as a host ofsidewalk Center, with auditorium seating for cafes and restaurants. 1,665 and a 220-seat theater. In Fort Collins, planners will find Construction is the watchword in 2/1 6% 2,039 rooms at 31 lodging properties. Pueblo, where a $12 million, 166-suite f ~ Groups can convene at the Holiday Marriott Hotelis set to open in summer Ai ~ N -_ ~* 3 Inn-University Park, which has an 1998 next to the Pueblo Convention 1 4- 11,400-square-foot Executive Center. The center, which began wel- .0 =t Â·_ ~ . - V Conference Center and other breakout coming groups in June 1997, features f- Â· ~, ~ -V rooms. The Marriott Hotel, Mulberry 16,200 square feet ofexhibit/ballroom - Wi .1 - -*NA =,1~. Inn, Fort Collins Plaza Inn, Sylvan space and a 2,200-square foot pre-func- . - .1. 1. 21 - - i. m.- ..... ...Ill Dale Guest Ranch, and Days Inn lion lounge. also accommodate groups. The facility sits in the heart of Additionally, the Lory Student downtown Pueblo, site of a historical uu-,---- Center Â·at Colorado State University Riverwalk area revitÂ·alization project ...Illiliwillill'lli...lailim/" offers facilities geared toward meetings, currently under way. From the center, Pueblo Convention Center receptions, and banquets for as many as delegates may take a leisurely stroll to within walking distance of the venue, 1,500 people. There are also 10 audito- the Union Avenue District for a meal or Â·affords a look at the region from prehis- riums on campus, with 125 to 400 seats shopping. The El Pueblo Museum, also torie times through 1900. AA apiece. An arena holds 9,000 delegates. A total of4,200 beds, some in two- room suites and some in standard dor- mitory configuration, are available from late May through mid-August. Lincoln Spectacular by Keystone ... Center, a city-owned civic facility, fea- tures 53,000 square feet ofspace, and its the largest, most sophisticated conference rooms accommodate groups Nature meeting facility in the ofup to 500 delegates. Colorado Rocky Mountains 4 .. . . just 75 miles west of Denver Named for Nequ York Tribune editor accomplished staff, superior Horace Greelev, who coined the Â· technical support famous phrase, "Go West, young man, Â· . facilities to accommodate go West," Greeley offers nearly 1,000 11 It & 8 . groups from I 8 to I,800 guest rooms. Three hotels have meeting ... -N... .. 0 ,... M., 1 golf. tennis and, of course, space: the Best Western Ramkota Inn . 1 world-class skiing (13,000 square feet ofspace), the . 47. . I = 1 customized team.building Ramada (7,312 square feet), and the i ,- i ~ programs . 10Â¥ .. '5* Heritage Inn (2,450 square feet). Takeyour tbinking, pcÂ¢ormance Twenty-two meeting rooms are 11 6- 4 and goal,setting to a bigber level. found within the University Center at ~-L wt Takeyour conference to Kgstone. the University ofNorthern Colorado, ..77 northeastern Colorado's largest meeting 12,0 4 * KEYSTONE RESORT & facility. The biggest room holds 1,200 CONFERENCE CENTER attendees theater-style. Campus housing mil./4/ .3 KEYSTONE, COLORADO affords 2,500 sleeping rooms for groups - 44 5 For your free conference video convening during the summer months. -m~ 22- and brochure contact our sales Non-hotel alternatives to the ~ manager at 1,800.892,2264 University Center include AIMS .//. 1 Â© I997 Keystone Resort. All rights resÂ¢n~ed. College Corporate Education Center, *UW whose conference room seats 300 The New Colorado ' 1 P. l 1.} ' .1 The New 3:1*9 & CADMO MEMBERSi Aspen Chamber Resort Association Durango, CO 81302 Montrose, CO 81401 425 Rio Grand Place Contact: Jane Zimmerman, executive director Contact: Nancy Rumburg, director Aspen, CO 81611 Phone: (970) 247-0312 or (800) 525-8926 Phone: (970) 240-1429; Fax: (970) 240-1492 Contact: Diane Moore, president Fax: (970) 385-7884 Phone: (970) 925-1940 or (800) 26-ASPEN Website: www.durango.org Pueblo Convention & Visitors Council Fax: (970) 920-1173 302 N. Santa Fe Ave. Website: www.aspen.com Estes Park Conference Center Pueblo, CO 81003 Denver Sales Office Contact: Dean Dennis, vice president Boulder Convention & Visitors Bureau P.O. Box 3582 Phone: (719) 542-1704; Fax: (719) 542-1624 2440 Pearl St. Englewood, CO 80155-3582 Boulder, CO 80302 Contact: Thomas Pickering, director of Snowmass Resort Contact: Shelly Helmerick, executive director marketing Association/Convention Center I Phone: (303) 442-2911 or (800) 444-0447 Phone: (303) 779-5506; Fax: (303) 773-2374 P.O. Box 5566 Fax: (303) 938-8837 Website: www.rockym tntrav. com Snowmass Village, CO 81615 Contact: Terry Hunt, president Breckenridge Resort Chamber Fort Collins Convention & Visitors Phone: (800) 598-2006 or (970) 923-2000, P.O. Box 1909 Bureau ext. 229; Fax: (970) 923-5466 Breckenridge, CO 80424 420 Howes St., Suite 101 Website: www.snowmassvillage.com Contact: Kit Armour, executive director Fort Collins, CO 80521 Phone: (970) 453-2913; Fax: (970) 453-7238 Contact: Rita Greene, executive director Steamboat Springs Website: www.brecknet Phone: (970) 482-5821 or (800) 274-FORT Chamber Resort Association Fax: (970) 493-8061 1255 S. Lincoln Ave. Colorado Springs Website: www.ftcollins.corn P.O. Box 4408 Convention & Visitors Bureau Steamboat Springs, CO 80477 104 South Cascade, Suite 104 Glenwood Springs Contact: Dean Vogelaar Colorado Springs, CO 80903 Chamber Resort Association Phone: (970) 879-0882 or (800) 922-2722 Contact: Terry Sullivan, president/CEO 1102 Grand Ave. Fax: (970) 879-2543 Phone: (719) 635-7506, ext. 133 Glenwood Springs, CO 81601 or (800) 368-4748; Fax: (719) 635-4968 Contact: Laura Myers, tourism marketing Summit County Chamber of Website: www.coloradosprings-travel.com director Commerce Phone: (970) 945-6589; Fax: (970) 945-1531 P.O. Box 214 Colorado Travel & Tourism Authority Website: www.glenscape.com 011 S. Summit Blvd. P.O. Box 3524 Frisco, CO 80443 Englewood, CO 80155-3524 Grand Junction Contact: Lynn Skaal, executive director Contact: Rich Meredith, president Convention & Visitors Bureau Phone: (970) 668-2051; Fax: (970) 668-1515 Phone: (303) 832-6171, ext. 11 740 Horizon Drive Fax: (303) 832-6174 Grand Junction, CO 81506-8706 Telluride Visitors Service Website: www.colorado.com Contact: Debbie Kovalik, executive director 666 W. Colorado Phone: (970) 244-1480 or (800) 962-2547 P.O. Box 1009 Denver Metro Fax: (970) 243-7393 Telluride, CO 81435 Convention & Visitors Bureau Website: www.grand-junction.net Contact: Rita Wheeler, general manager 1555 California St., Suite 300 Phone: (970) 728-3041; Fax: (970) 728-6475 Denver, CO 80202-4264 Greeley Convention & Visitors i Contact: Eugene Dilbeck, president/CEO Bureau Vail Valley Tourism & Convention Phone: (303) 892-1112 or (800) 995-2009 902 7th Ave. Bureau Fax: (303) 892-1636 Greeley, CO 80631 100 E. Meadow Drive Website: www.denver.org Contact: Sarah MacQuiddy, executive Vail, CO 81657 director Contact: FrankJohnson, president Durango Area Phone: (970) 352-3566; Fax: (970) 352-3572 Phone: (970) 476-1000, ext. 3008 or (800) Chamber Resort Association 525-3875; Fax: (970) 476-6008 111 S. Camino Del Rio Montrose Convention & Visitors Website: www.vail.net P.O. Box 2587 Bureau 1519 E. Main 1 .. IM# 2.' I $1? 1. 1. k.:.i *4* I WN t- */phi"4*i,~4*K' 2 -*ar...64. t t., 94" .....1 . .. . 1 40- I 1 -15=Li , :330Â¥' 7' -: e~ ..' 1 . I A- . I. 1 1.1-* ~~ ~~ '.,2. 1 7 14 . .1 .a#,2 .1 Ji fh.Mmp l-- ... t. Â£=71.=f ..AV...E" /1 41"610" B A v , ./ a - 96~E~Il 2*2 J C li-~'-' -â„¢n- #%. . k -i ... .- 9 - - L 4,14/Flil.~"~p.-Ilip- Â£_2 ...r .9-1-~ 9Ill. . 2 4 I .-- Â· -a 2 * 1 ... 4,Â¥ AL ,.......,.t--, - -I ...... r)/1 001 1- 4, F 40: .F *-1 --Ll# 0 *13,4: : :1/ - .bul./.1-: . 1/A *A'Ihili'At'â‚¬5 % 76 Â¥ / '' h.. 4/"G bi *1IPâ‚¬, AA I -I=x Â»h I . . A) 4 jkffer 1 194 3% Three Great Spaces. One Incredible Destination. Surrounded by the beauty of the majestic Rocky Mountains and offering over 500,000 square feet of meeting and exhibit space (fully wired with high speed fiber optic technologies), discover why Denver is emerging as the West's most exciting convention destination. For more information contact ~DE-NVER DENVER..~ CONVENTION COMPLEX DENVER METRO CONVENTION & VISITORS BUREAU Colorado Convention Center A Currigan Exhibition Hall C 5Â£ 1(800) 480-2010 or FAX (303) 892-1636 (303) 640-8000 or FAX {303) 640-8200 www.denver.org http://denverconvention.com Ee f. 1 1== A * 24 4 At. - 4 : I t 112~~1~1EETINGS R,-4-*( 91 /14fI644,~=r ...., ~ , .., 4. 1 7 :4; A Meeting and .*-41 ~-1 v. A j,i 931,-i Ill i./ ....4,. i /- Incentive A. 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R : Indicates Shopping Areas To Rocio, Mountain National Park (North entrance) . Historic Stanley Hotel .................... Courlyard : upper Stanley Village : . Shops .................... ...........................A........... Park Place \ i [648/ Â§6616VVillage: Mall Park Lane . .-0............. Old Church 4 - . Shops alâ‚¬=B=72 IME McDonalds Hwy 34 East 1 C Elkhorn Ave. Barlowl Plaza *To the Estes Ark 1 5 4 horne of The Talking Teddy ~ ~ tSundance ; *To Kids Unplugged To Rocky Mountblri ' ..................../.../.... . Center... Soft Play Center \ Park Theatre National Park Mall ~/ (South entrance) NIA. Ay. 36 c :...................: 12 4(ist Moraine Ave. Holiday Inn/ . I .. ... ................... To American Wilderness Tours .'. Conference Cent41 ip Â·, I :. I Catch Wild Trout I â‚¬10 1 Village Dick's Rock Museum L : Square Traditions Remembered - ' Center Butterfield Chlropractic 9. I Trout Haven 0: . P. . 4: : To Star Video To Dollar Rent-A-Car Map courtesy of Estes Park Conference Services at Rains Motors v ly,6 LOnJerence J ecial u Jers 1 hants ofEstes Park are glad you are here! To show their appreciation, many are making these special offers ul Simply show them your name renee program to receive your special discount or offer. (Most stores are open by 10:00 am, but you merchants directly for exact store hours and offer details) OffTicket Price 586-4237 off, free trout recipe 586-5171 with Conf. 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LU Z 0 .. .. & Â· --C 0. 1 â€¢ O 47 U C -- 8 :!= 0 Problem... 19133 98#H e6011!A ,t selÂ·10!MPUDS#Je|3Jng Bulula eomies lind Dzzld el[)3 146n/AJe>IDEI soeJv Buiddolls seloolpul : ' SeOIABS eoueleNOO Nod sete Jo Ase#noo do'Al -- 1 yoer J 'I It/,R. 11 CO ../ - -- .=.- 1 -I----I-#I. Thank you for selecting the ESTES PARK CONFERENCE CENTER for your conference. The Town of Estes Park was delighted to host your group and looks forward to serving you again. In order to improve our service and accommodations, we would appreciate having you take~a moment to fill out this form with your comments. - I Organization Name: AMA*1 60,1,t, N-c,&41 5.0--~e*-7 Date of Function: 4,041 I 9 -/7 ~23[ILâ€¢ Please Check one Excellent Average Fair Poor Meeting Rooms ,><'~ Pre-Meeting Planning Meeting Rooms Set-up X Condition of Equipment Lighting Air Conditioning/Heating Comments: Food / Service / Entertainment Banquet Menu Selection Quality of Food Quality of Service Presentation of Food Coffee Breaks Comments: Restaurant Menu Quality of Food Quality of Service Lounge Service Beverage Quality Entertainment Comments: Hotels Reservations Service Transportation Comments on other hotels used by your group: Will you hold this meeting next year? 0 9 Where is your group going next year? 0 Will you consider Estes Park? 9/r CIÂ»liâ‚¬~0~ LUL- 7 6Â»4â€ž-e *wlbÂ·e..,<.id& Ceps-4 l/l,LA-(54<-,<*6 30<>Nx :â‚¬KX bâ‚¬X 44444L /144. 0/298/3,6 \ U. Thank you for selecting the ESTES PARK CONFERENCE CENTER for your conference. The Town of Estes Park was delighted to host your group and looks forward to serving you again. In order to improve our service and accommodations, we would appreciate having you take a moment to fill out this form with your comments. Organization Name: 8 Mip-,CO v Gif= --$ Date of Function: .TM .3 c> 45 9/ Please Check One Excellent Average Fair Poor Meeting Rooms Pre-Meeting Planning Meeting Rooms Set-up Condition of Equipment Lighting Air Conditioning/Heating Comments: Food / Service / Entertainment Banquet Menu Selection Quality of Food Quality of Service Presentation of Food Coffee Breaks Comments: Restaurant Menu Quality of Food Quality of Service Lounge Service Beverage Quality Entertainment Comments: Hotels Reservations In - Service Transportation Comments on other hotels ,.65=' usedby your group. 17. C + 262(- , 9 cke d/\Â£64 04111*0.Q- Will you hold this meeting next year? SAJ /L+91*9>;::3> -- Where is your group going next year? Will you consider Estes Park? RO. BOX 1200 ESTES PARK, COLORADO 80517 (303) 586-5331 DENVER SALES OFFICE (303) 779-5506 4 , Community Development Committee Museum Monthly Report Thursday, June 22,1998 Activities JunÂ£.28 Last day for the exhibit of locally-owned Lyman Byxbes in the Museum's main gallery. July 7 to 12 During Rodeo Week the Museum is offering free admission to anyone in western garb. Iuly-2 Behind the Chutes Rooftop Rodeo tour with Gary O'Connor. The tour is free, but participants must make a reservation by calling the Museum. July 10 Exhibit Opening Rocky Ridge Music Center, 77zen andNow will open in the main museum gallery on Friday, July 10. The exhibit tells the story ofthe Hewes Kirkwood Inn, its evolution into the Rocky Ridge Music Center, and current efforts to restore original inn structures with the help of the State Historical Fund. It is sponsored by the Friends ofthe Museum and members ofthe Hewes family. The day's activities begin with a reception, tour and concert at Rocky Ridge from 3 to 5 p.m. A free van will be available at the Senior Center to transport people to Rocky Ridge. The Museum's reception will take place from 5 to 7 p.m. and features Rocky Ridge musicians. The Art Center ofEstes Park will host a concurrent reception. July 19 Museum opens show of children's western art created through the Lazy Easel Children's Workshop. Free admission all day; public reception from 2 to 4 p.m. July 24 Dr. James Pickering lecture, "The Evolution of a Mountain Inn," 7:00 p.m., Mun. Bldg. room 203. July 25 Riverside Dance VII, Estes Park Conference Center, 8 to lip. m., $15 single/$30 couple, fundraiser by the Friends of EPAHM. Julv 27-31 History Camp Session I, MacGregor Ranch . . Museum Attendance 1994-1998 2500 2000 1500 1000 500 0 EL= . FL~ A. """ Jan Feb March April May June July Aug Sept Oct Nov Dec ~ 1998 ~ 1997 ~ 1996 ~ 1995 ~ 1994 Annual Attendance April Attendance 1998 YTD 1,561 Total: 325 1997 4,271 1996 11,539 | Estes Park 76.3% 248 ~ - 1995 7,210 1994 7,977 f.; ~ Out of 8tati 8.956 29 ~ Colorado 14.8% 48 ~ E] Estes Park m Colorado ~ Out of State ~ Foreign Museum Attendance 1994-1998 2500 20Â£0 1560 500 li Jan Feb March April May June July Aug Sept Oct Nov Dec [3 1998 ~ 1997 / 1996 ~ 1995 // 1994 Annual Attendance May Attendance 1998 YTD 2,318 Total: 757 1997 4,271 1996 11,539 ~.~ ~ Estes PIrk 30.6% 232 ~ 1995 7,210 1994 7,977 Colorado 32.8% 247 ~ Out of St- 36.7% 278 ~ [3 Estes Park ~ Colorado ~ Out of State ~ Foreign AASLH AMERICA NASSOCIATIO NFORSTATEANDLOCALHISTORY 530 CHURCH STREET â€¢ SUITE 600 â€¢ NASHV]LLE, TENNESSEE 37219 - 2325 â€¢ 615 / 255 -2971 FAX 615 / 255 -2979 FOR IMMEDTATE RET.EASE Contact: Lauren E. Batte (615) 255-2971 Estes Park Area Historical Museum is a 1998 AASLH AWARD WINNER NASHVILLE, TN - The American Association for State and Local History (AASLH) proudly announces that Estes Park Area Historical Museum is the recipient of an AASLH Certificate of Commendation for the exhibit Track, in Time. The AASLH Annual Awards Program, now in its 54th year, is the most prestigious recognition for achievement in the preservation and interpretation of local, state, and regional history. Awards for 1998 represent 71 organizations and individuals from the United States. Award winners will be celebrated at a special banquet during the 1998 AASLH/California Council for the Promotion of History joint Annual Meeting in Sacramento, California, on September 11, 1998. The awards program was initiated in 1945 to establish and encourage standards of excellence in the collection, preservation, and interpretation of state, and local history throughout America. The AASLH Awards Program not only honors significant achievement in the field of local history, but also brings public recognition of the opportunities for small and large organizations, institutions, and programs to make contributions in this arena. For more information about the awards program, contact AASLH at 615/255-2971. The American Association for State and Local history is a not-for-profit professional organization of individuals and institutions working to preserve and promote history. From its headquarters in Nashville, Tennessee, AASLH works to advance knowledge, understanding, and appreciation of local history in the America. AASLH publishes books, technical publications, a bimonthly magazine, and monthly newsletter; sponsors regional and national training workshops and an annual meeting. #### FOUNDATIONINTHEPAST. LEADERSHIPFORTHEFUTURE. SPECIAL EVENTS EVALUATION 1998 WOOL MARKET DATE: June 4-7 NO. OF YEARS : / 7-~ 1 ~' &/ 1 v NO. OF DAYS: 4 ,==S>-, MANAGEMENT: Special Events Department & Wool Market Committee PURPOSE: 1) To be an educational and entertaining event for those interested in fiber and fiber animals 2) A family event 3) Attract an audience from outside the Estes Park area, staying several days during the shoulder season 4) Selling opportunities for fiber artists and the showing and marketing of animals 5) Provide for the general public a hands-on educational experience plus a market for the purchasing of yarns, fleeces, equipment and garments. ACTIVITIES: Workshops, animal shows, spinning contests, spinning and weaving demonstrations, fashion show, fleece contests, skein contest, children's hands-on tent, sheep dog and sheep shearing demonstrations. ADVERTISING: Local newspaper, six front-range newspapers, five trade magazines. SPECTATORS/PARTICIPANTS: 10% Local 60% Colorado 30% Out-of-State 1991 1992 1993 1994 1995 1996 1997 1998 NO: SPECTATORS 3,000 6,000 7,500 8,500 8,500 9,500 8,800 8,800 No. EXHIBITORS 231 319 574 613 628 613 630 620 NO. ANIMALS 265 401 573 628 656 i740 767 854 STALL RENTAL 741 5,966 8,738 11,242 13,861 10,049 12,261 12,314 REGISTER FEES 8,555 13,267 15,620 20,799 21,277 26,950 32,107 33,930 TOWN EXPENSES 30,418 36,810 50,927 53,282 63,542 70,734 79,700 68,800 TOWN REVENUE 18,012 27,277 40,638 49,489 54,239 58,701 65,222 67,870 DIRECT EXPENSES 47,649 GROWTH POTENTIAL: Commercial vendors, and 11amas are at maximum without more facilities and this is OK, as the quality can be controlled. There is a great need for fiber education and a place for breeders to promote their animals in our area. Weather always plays a part in the spectator numbers. There still is a great deal of interest in fiber education. Workshops bring attendees in for four days providing good revenue, both for the Town businesses and the event. We are the largest Llama and Alpaca show in the world. Weather this year again may have hurt us. It snowed on Friday and the Denver TV stations reported that we had 5" of snow on the ground. However, the weather on Saturday and Sunday was actually very nice until Sunday about 2 p.m. COMMENTS: As the Wool Market Committee works toward 1999 we again keep qualitv as our major objective. The educational value of our event c Â«Inueb~ to be brought to our attention by public comment. In just(pight~years, the Estes Park Wool Market has become one of the top thrda-rimar festivals in the United States. = The Llama Show continues to be the best in the country due to good Superintendants, who really care. Exhibitors are relaxed and have a great deal of fun. The Alpaca Breeders of Colorado support our show in large numbers and were very helpful with volunteers. Animal and workshop numbers are attached. The weekend demonstrations continue to be of great interest. At times there were several hundred watching the sheep dog demonstrations. We are most pleased with the attendance and believe the numbers prove that we have a quality event with an avid following. The workshops received rave reviews this year for quality of teachers and content.' We will return to the Middle School for 1999. Quality of vendors continues to go up each year (we jury). They were very happy with sales - knowledgable and educated buyers are at-Mffing. 195J tes will be June 17, 18, 19, & 20. The change is due to the -1=Â¥â‚¬@/school release. We need to return to the school for classrooms for the workshops. We also depend on school kids as seasonal help. Volunteers continue to make this event happen!!! e D WOOL MARKET COMPETITION FIGURES 1992 1993 1994 1995 1996 1997 1998 LLAMAS: Entries 177 338 411 556 544 658 661 Llamas 99 228 236 307 329 389 384 Exhibitors 90 95 114 103 107 113 SHEEP: Entries 133 324 364 241 358 204 258 Sheep 133 235 260 140 235 157 211 Exhibitors 21 32 34 20 26 23 25 2 GOATS: / Entries 54 82 88 73 102 126 98 Goats 36 78 76 70 80 94 77 Exhibitors 14 i 19 17 16 18 11 15 ALPACAS: Entries 48 59 56 116 105 157 2045 Alpacas 46 57 56 97 96 127 162 Exhibitors 18 22 32 45 24 41 37 LLAMA FLEECE & SPINNERS CHOICE: Entries 0 9 16 12 10 16 43 Exhibitors 0 7 9 8 5 14 21 ALPACA FLEECE: Entries 9 17 15 43 62 49 41 Exhibitors 6 9 10 15 14 20 15 WOOL FLEECE: Entries 104 175 170 185 193 168 178 Exhibitors 30 43 46 41 39 53 39 SKEIN CONTEST: Entries 59 77 101 99 70 89 72 Exhibitors 38 46 64 52 30 32 28 SHEEP/SHAWL: Entries - teams 3 4 1 3 1 4 2 LUNCHES: Fashion Show 162 158 200 195 217 229 230 Thursday 75 150 156 154 185 178 VENDORS: 50 58 58 64 54 55 61 WORKSHOP ATTENDANCE: 116 98 185 190 229 226 209 RABBITS: Rabbits 42 24 24 20 Exh ibitors 13 5 6 5 . SPECIAL EVENTS EVALUATION 1998 COLORFUL COLORADO QUARTER HORSE SHOW DATE: June 18-21 NO. OF YEARS: 13 NO. OF DAYS: 4 MANAGEMENT: Colorful Colorado Quarter Horse Association PURPOSE: Education and promotion of quarter horses. ACTIVITIES: Halter and performance classes ADVERTISING: Local newspaper, Estes Park Events Calendar and Horse Trade magazines. SPECTATORS: 1% Local 90% Colorado 9% Out-of-State 1992 1993 1994 1995 1996 1997 1998 NO. SPECTATORS 200 300 300 250 150 120 200 NO. EXHIBITORS 736 736 780 750 680 500 700 NO. ANIMALS 230 245 313 300 267 192 . 280 RENTAL - ARENAS 1,015 1,188 1,430 1,315 1,040 1,250 1,150 STALLS 4,166 4,355 4,766 5,196 6,112 5,080 7,498 TOWN EXPENSES - 8,791 11,674 10,783 15,118 17,086 18,869 TOWN REVENUE - 8,809 9,475 10,275 10,688 12,588 9,637 12,873 GROWTH POTENTIAL: Numbers will remain stable. Growth would come only with major horse interest growth or if show management obtains a regional or district show. COMMENTS: They have grown from a two day show to four day show since 1990 by adding Buckskin and Palomino horses. Weather this year was good. Horse humbers were up due to change in dates, not conflicting with another show. . D . SPECIAL EVENTS EVALUATION 1998 BIG HORN CHALLENGE DATE: June 20 NO. OF YEARS: 2 NO. OF DAYS: 1 MANAGEMENT: KRKI Radio, BKB Ltd., Health South Corporation Sponsor PURPOSE: Benefit run/walk for United Cerebral Palsy of Colorado ACTIVITIES: 5K and 11K Foot race and walk ADVERTISING: Local newspaper & radio, frontrange 10,000 brdchures dedivered to other races, including the Bolder-Boulder ATTENDEES: 25% Local 75% Colorado 0% Out-of-State 1996 1997 1998 NO. PARTICIPANTS 148 231 291 TRAFFIC COUNT US34 TOWN EXPENSES - Minimal Staff - Some Police Coverage TOWN REVENUE No Direct GROWTH POTENTIAL: If sponsors and organizer continue to advertise properly this event will grow each year. The routes were extremely competitive and the runners will help spread the word. COMMENTS: They used the same route as 1997. Police Department gave the organization of this event a good rating. The organizers were very cooperative and handled changes in an efficient manner. This event was clear of all cones, etc. by 10 am. SPECIAL EVENTS EVALUATION 1998 DENVER POST RIDE THE ROCKIES DATE: June 21-22 NO. OF YEARS: Comes on an irregular basis NO. OF DAYS: 2 MANAGEMENT: Denver Post and Special Events Department PURPOSE: Charity ACTIVITIES: Bicycle tour, lunch, dinner, beer garden and entertainment, and breakfast. ADVERTISING: Local newspaper, notification to all businesses, Channel 4 & Ride the Rockies extensive. ATTENDEES: 3,000 NO. PARTICIPANTS: 2,000 TOWN EXPENSES - Staff time TOWN REVENUE - Sales tax COMMENTS: If they would ask to return to Estes Park, we would look at it only if the event were held before or after high season and with no direct expenses to the Town of Estes Park. Restaurants in the downtown area did exceptionally well.