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HomeMy WebLinkAboutPACKET Community Development 1997-08-07Prepared: August 4, 1997 Revised: August 6, 1997* AGENDA Town of Estes Park - Community Development Committee Thursday, August 7, 1997 8:00 a.m. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 1.b. Conference Center Report 1.c. Revised Budget for Clarion Consulting - Phase III 2. MUSEUM 2.a. Monthly Report 3. SPECIAL EVENTS *3.a. Surprise Sale Days, October 11 & 12 - Authorization 3.b. Event Evaluations: 1) Jazz Fest & Art Walk Weekend, May 10-11 2) Duck Race, May 17 3) Big Horn Challenge, June 1 4) Wool Market, June 5-8 5) Quarter Horse Show, June 12-15 6) Miniature Horse Show, June 18-22 7) Arabian Horse Show, July 2-6 8) Rooftop Rodeo & Western Heritage Days, July 8-13 9) Hunter-Jumper Show, July 22 - August 3 The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared. Prepared: August 4, 1997 Revised: AGENDA Town of Estes Park - Community Development Committee Thursday, August 7, 1997 8:00 a.m. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 1.b. Conference Center Report 1.c. Revised Budget for Clarion Consulting - Phase III 2. MUSEUM 2.a. Monthly Report 3. SPECIAL EVENTS 3.a. Surprise Sale Days, October 11 & 12, Containment Variance 3.b. Event Evaluations: 1) Jazz Fest & Art Walk Weekend, May 10-11 2) Duck Race, May 17 3) Big Horn Challenge, June 1 4) Wool Market, June 5-8 5) Quarter Horse Show, June 12-15 6) Miniature Horse Show, June 18-22 7) Arabian Horse Show, July 2-6 8) Rooftop Rodeo & Western Heritage Days, July 8-13 9) Hunter-Jumper Show, July 22 - August 3 The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared. Community Development Committee August 7, 1997 Tourism Development Advertising Report 1. Request for Visitors Guides - As of July 31, 1997 A. Overall requests for guides are up 3.56% compared to the same period last year. B. Graph attached. C. Pure magazine advertising responses are up 11.47%. 2.800 Calls - As ofJune 30, 1997 A. Incoming 800 calls are down 9% compared to the same period 1996. Slight improvement over May 31 level. B. Graph attached. 3. Virtual Visitors Guide - As ofJuly 31, 1997 A. Initial accesses -Home Pager 50,590; All Pages: 170,110. B. e-mailed requests for hardcopy guides - 1,728 C. Graph Attached 4. Fulfillment Program changes A. Final step in reorganized fulfillment process is complete 1. January: new mailing house utilized - to reduce mailing costs. 2. April: new software at the chamber - updated to Windows environment, and added flexibility to database program 3. August: modem transfer of database info - allows daily downloads to the mailing house for faster response time. B. Modifications to incoming 800 call system A. Will switch from 5 dedicated AT&T Masterlines to a single Masterline connecting to a leased, 5-line, USWest roll. B. Will result in significant savings in 800 line costs. 5. Example of comparative program performance with Grand Junction, Colorado Estes Park Inquiries w/0 USA Weekend Requests for Information 1992-1997 50.618 53,249 51,651 12 - 4%,728 47,051 44,907 .112-, C 45 -,1 ch' -- . -1=Z i -1. L . ..=~re- 7 -t 40 -+ 1 3.7muT- 1 *i=Z-: i j. #~_ - . - t. 11-iL - - -/i I - 35 ' - 637=- 3 - 9 30 -4 - 1 11. t j / 5.-= ~--mFF'll'. -:-- - ! L=- = / 1 :-j= J I - 3 25 -+ - :/1 *4-= 4.€ I = 1 29 7 - L.1 2, 3ifig .'it=- I .I -2 - l. K - P.U XI-1 - *.#Fid: *06-50 4 ¢ 20 -, 30*7 -- 1-€f-=PY= : f-4=i==LE=-7 15 - 425-:.-,- Z i - 4.Ii:-= 1 - 2 :14 -bi - i-Eift --f - -· - - 10 -1 # - LIP,U. 4 · Ef--= & 1 -= = . =e=. ak 0 - all I. 2-9 . r.1 1- :/- I g e-1, € t¥ -=L 0 _s:-/.-&*332 ell .- + E-=L __.M :uit~dal=.r#6 1992 1993 1994 1995 1996 1997 Table 1 c Year-to-Date July 31 02. ....„ · .iii -1¢MI.„·i i' 14,•,1,1 'i '41 WIU„. ..i, ,+111 1 Wirlii, I,i„Ir,rn Estes Park - WATS Line Calls 1992 - 1997 40,000 38,640 38,498 38,612 441,42047: 2~Ef Wfut#%3 =*&9*t~=S 0$12 34,992 35,000 5=21 iMh:**A -.¥**6159¢4 :,dff€122%- 9*aai·,i£ @05*~1 :*94.-W.CL <$-='Ff•* ,smr,17?9 32,031 .*2~1*04* C<@ 4<# 67:0410 i:?MRAig- e¢ESACFZE yE*32; #.-4,/'Wa#,7 In!®/911,14. 12*;51=,0® '212*&: NS Osa//3/20/5 7.--.- 4. 92:0.-t:/4 8.k~b¥+1:2-1 30,000 --·--~ . 4.8 id#&4&=2* 79 534 ,/j·-.I-=r/ 19!228#4* ¥95¥® :· ..ME ' ·-I./7..t'.-.2 M &. 3.8-:Sk.44 . 0&11;011 *Ealia/di *~ han/59 flinalheld *:4*r.* L . .*. ..12*Awltz $1#Ma~.im s;Soeit¥* 1.GENE Prie,f 79*992 1~EN 4·•A . 62£ sfalt- *ate'l-/ E& Btlfu4:%61 2284#/ 25,000 -9*0 - ** <2*19212151 59122¤*rk RE&-2 . 1&%5:;liEWI#M r , diu>.1 'E3iti-#,Ace~*E .. W>*ft #49624#42*9 E- Egzfn Fite/*4241--Aw" ~mate#&£· a=-'Ul;L-,4- Tyl=) ./ =6*all . V -, 49~8*2-9, '4*WS&/8- irdat/* RWWOM/**6 to:-PAO ..GEfeaa' th#JVS,gierl *a@»* -'--Ssa th· ~ 4.4/ *- 41*.flg<#212 · I ..r.£*3==/Fl/ M'gps-.r 9 30&2 .- S =aH 2. . I Pre·.REPE'.- -Mi#RZER# _ ·42.74' ,#7137 20,000 , 1992 1993 1994 1995 1996 1997 Year to Date June30 J. Estes Park Virtual Visitors Guide 1997 E-mail Requests for Printed Guide 600 542 €P 500 415 408 "'....".... 400 300 231 Er 61 , . ft. ... 200 f LI j:•Hl 5 : 100 . - 48 44 40 16*==e . IfF- 4 +~F€=a & 4:4:.14 -p- .r= 1,11=kilu " 0 kit-h-4.1/W-.. •=6.m*....=,=~ .„„=--'...'...A 21-4 4- Jan Feb March April May June July 4, # + 111!Il ]1 · I ' 4 ·" IU~ iii , 4,6...i,~~ ' '2!! ' ' .011.1 Program Performance Comparison 8/4/97 pna Estes Park versus Grand Junction ls' quarter 1997 Grand Junction Estes Park I. Web Site visitation: 6,211 Visitors 10,902 Visitors 2. National magazine advertising program: Magazine ad circulation 21,000,000 19,796,800 Requests for Guides 10,366 15,523 Number of 800 calls 2,627 12,926 Grand Junction information based on their Grand Junction Visitor & Convention Bureau Newsletter (undated). 1998 Conference Center Bookings as ofJuly 1997 January 29- 1 American Legion State Conference 300 Februarv March 4-7 CO Festivals & Events Assn. 200 12 - 14 Primerica 300 27 - 29 Lions' Club 150 April 3-5 Denver DA's 150 14 - 19 New Energy Conference 300 23 Taste of Estes Local 24 - 26 CO Christian Ministries 400 29 - 3/2 CO Society of Rad-Techs 300 MaI 14 - 17 CO Society of Resp. Care 400 31 EPHS Graduation Local illne 1-5 Nat'l Postmaster Conference 300 9 - 12 Wilderness Medical 500 14 - 21 Quilt Colorado '98 800 25 - 28 American Legion State Conference 500 July Summer Traffic August Summer Traffic September 10 - 13 Scottish Festival 800 16 - 19 APA Colorado 300 24 - 26 CO Advanced Life Support 150 29 - 10/2 Snow & Ice Conference 1200 October 4-8 CO Court Employees 300 9-11 Baptist Women 300 14 - 18 ' International Association ofNew Science 400 23 - 26 State Beauty Supply 500 27 - 30 Society of Military Comptrollers 400 November 5-8 Family Life 500 17 - 20 CO Soil Conservation Districts 400 27 - 28 Holiday House Local December 6. 1985 - 1996 Sales Tax Accommodations Town of Estes Park 789,360 800,000 ~ * 754,279 :10; 722,535 329: ?82 1 - 1 9@:2 370. 700,000 - ~ 6i 1,229 "9' 7,. Au ah: 15 10 - D. 600,000 - Sil 637,084 **·r aa,i 211! 510,079 , ~TI-,1. Fler --9-1 : I · 0 - 6 125.14 500,000 - 428,035 · ~12 389.2 ~,~,416 382,658 403,686 ./. . 1 517' WACIA CL' f„.t. ....'.t ...r, :r. 400,000 -- §18,742 334,902 2 ' vi k-f.-M< aliti.it d.h : 3-24:f :521. 31iE * -446 / Em:R -=tic eep 4= S - 7 22Ii. r ?St 2%91 : 54 - Elt•" .4, i.- ... :t : F. 2. 7. gp 300,000 - -~.A~. i, t.~.~. ....... 9*. .....41< 9. - - ZE 5 200,000 --- 14, u = < .ta 1,0. . : . =,- - //t.. Mth:V · . 1354 94. b 4. , 100,000 --- 5 - :, ~'- r : r · igm . Epi , - . -9 ... -le. .=a.14 ..UN :Ds %0 4 3-4 - T- -i 0-1 1 1 1 1 1 1 1 1 1 1 1 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 lit 47 *0#>ki TOWN OF ESTES PARK 14£/ze •• Wier -25(~440.*r d 238*¥12*68 . /402***ap./1-44\24.....Lf £ 1 0-ae- -O. - - --*- .f*#43*b-43*Wier ,,4,·4:,1&'r *· 3-'7/-4 - i 3/47 ,211 0 //A - 1 1 --N -1 le tiom,u - MEMORANDUM CRU TO: Community Development Committee FROM: Stephen L. Stamey Community Development Director SUBJECT: Revision - Phase III Contract with Clarion Associates Estes Valley Development Code DATE: August 5, 1997 In March 1997, the Community Development Committee and the Board of Trustees authorized a contract with Clarion Associates to prepare a new Unified Development Code for the Estes Valley. That contract amount was $109,442. Since that time, there have been additional discussions with Larimer County and the consultant. Based on those discussions and revised work program, the revised contract amount is $112,535. The increased budget amount is primarily the result of additional work sessions to be held. Completion ofthe draft code for the adoption process is scheduled for June 1998. 6. d)70) 306-3331 · P.O. BOX-1200 • -170 MAC GREGOR AVENUE • ESTES PARK, CO 80517 • FAX (970) 386-rig00 ESTES PARK/ESTES VALLEY UNIFIED DEVELOPMENT CODE PROJECT PROPOSAL SUMMARY Description No. of Budket Completion Trips Date Task 1 Project initiation, back- 2 $11,360 Oct. 1, 1997 ground interviews, adv. committee organization Task 2 Code diagnosis 1 $12,850 Nov. 1, 1997 Task 3 Annotate code outline 2 $13,460 Jan. 1,1998 Task 4 Draft code 2 $59,110 April 1, 1998 Task 5 Final code/adoption 3 $15,755 June 1, 1998 TOTALS 10 $112,535 June 1, 1998 Note: In addition to Clarion Associates' professional fee, budget numbers throughout include all travel, overhead, and miscellaneous expenses as well as a $21,130 professional/expense fee for RNL Design. Clarion Associates May 1997 Estes Valley Unijied Development Code Project-Work Plan and Budget Page 9 9. Community Development Committee Museum Monthly Report Thursday, August 7,1997 1. Staffing Changes Curator Michael Lacome has left the museum staff as ofJuly 25 to join the National Park Service Interpretive Design Center at Harper's Ferry, West Virginia. We have advertised the position and expect to select a candidate within the next few weeks. The Friends of the Museum have hired Kristy Vlasic as their assistant. She will manage the Museum Shop, work with the membership chairman and treasurer, and help coordinate volunteers. 2. Current Activities The Riverside Dance was held July 26 and raised about $3000, with about 220 tickets sold. The Friends ofthe Museum held a successful reception on July 12 for the Kenneth Kendal King Foundation. The Friends thanked them for our recent History,Camp grant award and provided a means for them to meet members ofthe Senior Center Board and tour the facility This is the second week of History Camp. Both sessions ofHistory Camp were filled this year and we will discuss with MacGregor Ranch the possibility of adding a third session next year. Education intern Virginia "Wren" Lee is at work developing one or more in-school history trunks targeted at the Estes Park third grade. Mrs. Lee is a retired elementary school teacher with an M.A. in Teaching in American History. She is currently enrolled in a master's degree program in Vocational Education at CSU. She recently undertook a similar project for the Ft. Collins Museum. The history trunks will be correlated with current state and local district educational standards and the needs of our third grade Estes Park school teachers. Friends Board member Larry Carpenter is setting up a volunteer crew to paint the National Park Service Headquarters building. The Friends have authorized funds to purchase supplies. This project is at the top of the Needs Prioritization list developed by Friends and Advisory Board members and staff. 3. Upcoming Event The Museum will host approximately 60 Front Range museum volunteers affiliated with the Association ofNorthem Front Range Museums on August 18. They will tour both our museum and the Stanley Hotel before having lunch in room 203 and conducting a business meeting. 10, Museum Attendance 1993-1997 3500 r 3000 k 2500 2000 1 1 ,- 1500 11 1 ] 1 15 H 1 n 1000 . 011 L 0 500 418 4• 1 & 1 f, 11- p'-1 Fl-I , 14 - -fr~ F r¢• 1 -4, i .¢0 1 Jan Feb March April May June July Aug Sept Oct Nov Dec 22 1997 El 1996 23 1995 1 1994 21 1993 1997 YTD = 1242. Total attendance, 1996 = 11,539. Total attendance, 1995 = 7210. Total attendance, 1994 = 7977. YTD 1993 = 9226. Total attendance, 1993 = 11,255. Friends Membership June Attendance Total: 783 400 -' - :3661 - ' 351 :=m=7 56.2% 350 St.=/ )/S'E 300 - 1=& 1 1 -2/I · Estes Park ~ / 250 - 2-~11-1 ' 200 -- 772.= 1 \ [i@-t-~41·.~ -/4@1%-1 A~Alt~ ~.ae..:W 9933=501.W.*jil::, .21. 1 63€-El - 1 Ir=FES 100 - 9* :ng.T=- 9 i co~oraddo [ Out of State 65 '70 7-31»* 1 50 - .Fy?jy> 7-lme ! :=Ill. 1-EA-1 MEL :3jycv- .... 0 Life Active Expired E Estes Park 12] Colorado E Out of State ~ Foreign 12 Jan 95 ELI Jun 97 ll. Museum Web Site Comments and Research Questions / thought /'d share with you a few of the responses generated by our web site. We get at least one comment or research question every day. With the web site, we're able to extend our service area to people who may never get to Estes Park. The site is maintained by a volunteer, Mike Mo/loy. Staff answer the research questions. I love your web site. It's attractive and contains a nice amount of detail. I've just launched a site for the Golden Pioneer Museum, and I have included a link to yours on our "Other Colorado History Sites" page. I hope you will consider including a link to ours. In the meantime, please come visit! www. henge. com/-goldenpm Regards, Barb Warden Golden Pioneer Museum Volunteer Hi! I was surfing around for a Colorado or Denver Historical Society page and could not find one, but happened to find your link on the Museums page. My husband was born in Denver, raised in Estes Park and Greely, and graduated high school in Red Cliff, so I thought I'd come visit you. I love your web page! The home page is pretty jazzy and exciting for an Historical Museum page, and your photo exhibits are beautiful. I plan to come back again and bring my husband with me, there are probably many of the sites he will recognize. Hello, I am Ron Estes, researching any Estes line in Colorado. I would really like to know the history ofEstes Park, ie..who founded Estes Park and what were the Estes' who were responsible. Thanks Last week I bought a wood block in Rochester Minn. It is signed by Lyman Byxbe and is named Mt Meeker. Could you please give me some background on the artist, or let me know where I could find out further information. Any help you can give me would be greatly appreciated. Regards, Peggy Prasil ID, RESOLUTION WHEREAS, on July 23, 1991 the Board of Trustees adopted Ordinance 15-91 pertaining to "containment" within the C-D District. NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND BOARD OF TRUSTEES OF THE TOWN OF ESTES PARK, COLORADO: That the following guidelines shall be adopted for the "Surprise Sale Days" being sponsored by the Special Events Department which is scheduled October 11 and 12, 1997: 1. Hours of operation shall be 9:00 A.M. - 6:00 P.M. 2. The Sale Weekend is available to all Estes Park businesses. 3. The Sale Weekend will be held rain or shine. 4. Businesses will be allowed to sell merchandise in front of their store only during the hours specified above. 5. Each business will be allowed one (1) outside selling space. 6. Sidewalk displays shall provide a minimum clearance of 4' for pedestrian ways and handicapped accessibility. Displays and/or merchandise will not be allowed in any street. 7. Those merchants without sidewalk frontage may reserve a space in Bond Park by contacting Linda Hinze at 586-6104. 8. Advertising posters will be provided. 9. All participating businesses must possess a current Town Business License. BE IT FURTHER RESOLVED, that every business is urged to participate in this sale weekend which will be essential toward making the Surprise Sale an annual event. DATED this day of , 19 TOWN OF ESTES PARK Mayor ATTEST: Town Clerk 13. SPECIAL EVENTS EVALUATION 1997 JAZZ FEST & ART WALK WEEKEND DATE: May 10-11 NO. OF YEARS: 7 NO. OF DAYS: 2 MANAGEMENT: Max Wagner, Estes Park Gallery Association & Special Events Department PURPOSE: Introduce and promote Estes Park as an active arts and music community. Bring visitors to Estes Park on shoulder season weekend. ACTIVITIES: Jazz concerts in Bond Park and a tour of open houses at various art galleries throughout town. ADVERTISING: Local newspaper, six front-range newspapers, poster, programs, insert. SPECTATORS: 20% Local 80% Colorado 0% Out-of-State 1991 1992 1993 1994 1995 1996 1997 NO. SPECTATORS 800 1,600 3,000 4,000 2,000 2,500 2,300 TOWN EXPENSES 1,000 2,100 2,000 2,900 6,550 6,700 6,615 TOWN REVENUE 0 0 0 0 2,500 2,500 2,500 Volunteer Hours - 400 GROWTH POTENTIAL: Jazz Fest: Good growth potential as long as sponsors and funds are available to provide popular bands. Art Walk: Gallery Association needs to promote their own galleries more and have their artists at their receptions to gain more visitation. Both need continued advertising in the Front Range and Denver area Jazz and Art publications. COMMENTS: Jazz Fest: Having Barlow's, Mama Rose's and Poppy's as sponsors enabled us to provide high quality bands. We hope to continue the sponsor relationship with Barlow Plaza so that we can continue upward. Max Wagner should be asked to continue to direct this event. Attendance was down some - weather on Sunday was very rainy, but we "played on". Art Walk: The participating galleries were very pleased with the audience numbers. These two events work well together. The Art Walk needs to look at adding an art event in Bond Park. 14. SPECIAL EVENTS EVALUATION 1997 DUCK RACE & PARADE DATE: May 17 NO. of YEARS: 4th year under new management NO. of DAYS: t MANAGEMENT: Noon Rotary Club of Estes Park PURPOSE: Benefit of local charities. Promote a Spring Kick-Off for tourism. ADVERTISING: ATTENDEES: % Local % Colorado - % Out-of-State NO. ATTENDEES - ??? TOWN EXPENSES - Minimal - Staff Only TOWN REVENUE - No Direct GROWTH POTENTIAL: This is the fourth year that the Rotary Club has organized the Duck Race. They are doing a great job. They are making plans for 1998 and will be announcing their date in July. A total of $68,000 was raised for the local charities. COMMENTS: The Duck Race has always been a good event for the Town and community. It was started by individuals as a benefit and with the support of the Rotary Club. The Rotary chose to eliminate some of the extra events this year (parade, bike tour, etc.) which were alot of work with little public response. Their focus was on the race itself, Wine and Cheese Party and entertainment during the day in the Riverside Plaza area. Wonderful event for the community. 15. SPECIAL EVENTS EVALUATION 1997 BIG HORN CHALLENGE DATE: June 1 ' NO. OF YEARS: 2 NO. OF DAYS: 1 MANAGEMENT: KRKI Radio, BKB Ltd., Health South Corporation Sponsor PURPOSE: Benefit run/walk for United Cerebral Palsy of Colorado ACTIVITIES: 5K and 11K Foot race and walk ADVERTISING: Local newspaper & radio, frontrange 10,000 brochures delivered to other races, including the Bolder-Boulder ATTENDEES: 25% Local 75% Colorado 0% Out-of-State 1996 1997 NO. PARTICIPANTS 148 300 TRAFFIC COUNT US34 TOWN EXPENSES - Minimal Staff - Some Police Coverage' TOWN REVENUE No Direct GROWTH POTENTIAL: Doubled their entries in second year. If .sponsors and organizer continue to advertise properly this event will grow each year. The routes were extremely competitive and the runners will help spread the word. COMMENTS: The organizers have plans to change the route for 1998 to increase safety for participants. They are also looking at a new "start/finish" location. Police Department gave the organization of this event a AAA. The organizers were very cooperative and handled changes in an efficient manner. This event was clear of all cones, etc. by 10 am. 16, SPECIAL EVENTS EVALUATION 1997 WOOL MARKET DATE: June 5-8 (second week of June each year) NO. OF YEARS: 7 NO. OF DAYS: 4 MANAGEMENT: Special Events Department & Wool Market Committee PURPOSE: 1) To be an educational and entertaining event for those interested in fiber and fiber animals 2) A family event 3) Attract an audience from outside the Estes Park area, staying several days during the shoulder season 4) Selling opportunities for fiber - artists and the showing and marketing of animals 5) Provide for the general public a hands-on educational experience plus a market for the purchasing of yarns, fleeces, equipment and garments. ACTIVITIES: Workshops, animal shows, spinning contests, spinning and weaving demonstrations, fashion show, fleece contests, skein contest, children' s hands-on tent, sheep dog and sheep shearilig demonstrations. ADVERTISING: Local newspaper, six front-range newspapers, five trade magazines. SPECTATORS/PARTICIPANTS: 10% Local 60% Colorado 30% Out-of-State 1991 1992 1993 1994 1995 1996 1997 NO. SPECTATORS 3,000 6,000 7,500 8,500 8,500 9,500 8,800 NO. EXHIBITORS 231 319 574 613 628 613 630 NO. ANIMALS 265 401 573 628 656 740 767 STALL RENTAL 741 5,966 8,738 11,242 13,861 10,049 12,261 REGISTER FEES 8,555 13,267 15,620 20,799 21,277 26,950 32,107 TOWN EXPENSES 30,418 36,810 50,927 53,282 63,542 70,734 TOWN REVENUE 18,012 27,277 40,638 49,489 54,239 58,701 65,222 VOLUNTEER HOURS 648 700 800 800 GROWTH POTENTIAL: Commercial vendors, and 11amas are at maximum without more facilities and this is OK, as the quality can be controlled. There is a great need for fiber education and a place for breeders to promote their animals in our area. Weather always plays a part in the spectator numbers. There still is a great deal of interest in fiber education. Workshops bring attendees in for four days providing good revenue, both for the Town businesses and the event. The 11ama and alpaca numbers increased in 1997. We are the largest Llama and Alpaca show in the world. Weather this year was cloudy with rain late Saturday afternoon; on Sunday it rained mid- morning with a downpour about 2:00 p.m. 17. COMMENTS: As the Wool Market Committee works toward 1998 we again keep quality as our major objective. The educational value of our event continues to be brought to our attention by public comment. The Estes Park Wool Market, in just seven years, is one of the top three fiber festivals in the United States. The Llama Show continues to be the best in the country due to good Superintendants, who really care. Exhibitors are relaxed and have a great deal of fun. The Alpaca Breeders of Colorado support our show in large numbers and were very helpful with volunteers. AOBA mbved their convention to Denver last year and Pueblo this year, but we continue to maintain a good showing in Alpacas. Animal and workshop numbers are attached. The weekend demonstrations continue to be of great interest. At times there were several hundred watching the sheep dog demonstrations. Even with the bad weather we are most pleased with the attendance and believe the numbers prove that we have a quality event with an avid following. The workshops received rave reviews this year for quality of teachers and content. The Stanley worked quite well. Will plan to use the Stanley again in 1998. Quality of vendors continues to go up each year (we jury). They were very happy with sales this year - knowledgable and educated buyers are attending. Volunteers continue to make this event happen!!! IS. WOOL MARKET COMPETITION FIGURES 1992 1993 1994 1995 1996 1997 LLAMAS: Entries 177 338 411 556 544 658 Llamas 99 228 236 307 329 389 Exhibitors 90 95 114 103 107 SHEEP: Entries 133 324 364 241 358 204 Sheep 133 235 260 140 235 157 Exhibitors 21 32 34 20 26 23 GOATS: Entries 54 82 88 73 102 126 Goats 36 78 76 70 80 94 Exhibitors 14 19 17 16 18 11 ALPACAS: Entries 48 59 56 116 105 157 Alpacas 46 57 56 97 96 127 Exhibitors 18 22 32 45 24 41 LLAMA FLEECE & SPINNERS CHOICE: Entries 0 9 16 12 10 16 Exhibitors 0 7 9 8 5 14 ALPACA FLEECE: Entries 9 17 15 43 62 49 Exhibitors 6 9 10 15 14 20 WOOL FLEECE: Entries 104 175 170 185 193 159 Exhibitors 30 43 46 41 39 53 CASHMERE FLEECE: Entries 87 35 0 0 0 0 Exhibitors - Unknown SKEIN CONTEST: Entries 59 77 101 99 70 89 Exhibitors 38 46 64 52 30 32 SHEEP/SHAWL: Entries - Teams 3 4 1 3 1 4 LUNCHES: Fashion Show 162 158 200 195 217 229 Thursday 75 150 156 154 /855 37% VENDORS: 50 58 58 64 54 55 WORKSHOP ATTENDANCE: 116 98 185 190 229 226 PJ:··.BITS : Rabbits 42 24 24 Exhibitors 13 5 6 1 q. SPECIAL EVENTS EVALUATION 1997 COLORFUL COLORADO QUARTER HORSE SHOW DATE: June 12-15 NO. OF YEARS: 12 NO. OF DAYS: 4 MANAGEMENT: Colorful Colorado Quarter Horse Association PURPOSE: Education and promotion of quarter horses. ACTIVITIES: Halter and performance classes ADVERTISING: Local newspaper, Estes Park Events Calendar and Horse Trade magazines. SPECTATORS: 1% Local 90% Colorado 9% Out-of-State 1992 1993 1994 1995 1996 1997 NO. SPECTATORS 200 300 300 250 150 120 NO. EXHIBITORS 736 736 780 750 680 500 NO. ANIMALS 230 245 313 300 267 192 RENTAL INCOME- ARENAS 1,015 1,188 1,430 1,315 1,040 1,250 STALLS 4,166 4,355 4,766 5,196 6,112 5,080 TOWN EXPENSES - 8,791 11,674 10,783 15,118 17,086 TOWN REVENUE - 8,809 9,475 10,275 10,688 12,588 9,637 GROWTH POTENTIAL: Numbers will remain stable. Growth would come only with major horse interest growth or if show management obtains a regional or district show. COMMENTS: They have grown from a two day show to four day show since 1990 by adding Buckskin and Palomino horses. Weather this year was good. They signed only a 1 year contract for 1997. We will ask for a 2-3 year contract again. Their rates for stalls and arenas will be raised for 1998. 00. SPECIAL EVENTS EVALUATION 1997 MINIATURE HORSE SHOW DATE: June 18-22 NO. OF YEARS: 13 NO. OF DAYS: 6 on grounds MANAGEMENT: Rocky Mountain Miniature Horse Association PURPOSE: Education and promotion of Miniature Horses ACTIVITIES: Halter and performance classes ADVERTISING: Local newspaper, Estes Park Event Calendar and Trade magazines. EXHIBITORS: 0% Local 60% Colorado 40% Out-of-State 1992 1993 1994 1995 1996 1997 NO. SPECTATORS 800 800 600 600 500 400 NO. EXHIBITORS 540 600 450 400 380 220 NO. ANIMALS 160 200 192 152 136 76- RENTAL INCOME - ARENAS $750 $750 $750 $750 $750 $750 STALLS $3,671 $4,674 $4,406 $4,107 $4,872 $2,444 TOWN EXPENSES , $7,947 $9,230 $8,873 $12,026 $15,552 TOWN REVENUE $6,465 $8,016 $7,151 $6,871 $8,223 $4,022 GROWTH POTENTIAL: Don't see alot of change in industry at this time. They were down about 60 horses due to a Miniature Show in Oklahoma. They will change their dates for 1998 to one week liter to avoid the Oklahoma show. New dates to be June 24-28. COMMENTS: Effortless show to have on grounds for staff. They signed a two year contract in 1996 for 1997 and 1998. al. SPECIAL EVENTS EVALUATION 1997 ARABIAN HORSE SHOW DATE: July 2 thru July 6 NO. OF YEARS: 49 years NO. OF DAYS: 5 MANAGEMENT: Colorado Arabian Horse Association PURPOSE: Education and promotion of Arabian horses ACTIVITIES: Halter and performance classes ADVERTISING: Local newspaper and Estes Park Event Calendar EXHIBITORS: 0% Local 60% Colorado 40% Out-of-State 1991 1992 1993 1994 1995 1996 1997 NO. SPECTATORS 2,000 2,000 2,000 3,000 2,000 1,500 1,200 NO. EXHIBITORS 1,043 1,116 1,000 1,100 600 420 450 NO. ANIMALS 326 349 280 220 220 140 230 RENTAL INCOME - ARENAS 1,575 1,250 1,350 1,075 1,075 1,000 1,085 STALLS 9,107 6,618 7,265 5,952 5,923 3,814 7,569 TOWN EXPENSES - 17,054 16,937 18,230 17,788 18,083 19,491 TOWN REVENUE - 15,957 13,483 12,632 11,401 11,985 8,369 132996 GROWTH POTENTIAL: Next year is their 50th year in Estes Park. They plan a large celebration and increase in exhibitors. COMMENTS: They increased 90 horses over 1996 - back to a decent show. Arabian Show management signed a two-year contract through 1998. They are anticipating about 330 horses for 1998. 0 3. SPECIAL EVENTS EVALUATION 1997 ROOFTOP RODEO DATE: July 8-13 NO. OF YEARS: 71 NO. OF DAYS: 6 MANAGEMENT: Special Events Department & Rooftop Rodeo Committee PURPOSE: Provide western entertainment for tourists and bring in additional visitors to Estes Park. ACTIVITIES: Rodeos, kids activities, parade, western history ADVERTISING: Local newspapers, front range newspapers, local and two front range radio stations, posters, rack cards SPECTATORS: 17% Local 33% Colorado 50% Out-of-State 1992 1993 1994 1995 1996 1997 NO. SPECTATORS RODEO .6,691 5,673 6,928 6,857 7,003 6,598 NO. SPECTATORS CONCERT 1 ,973 1,859 848 0 0 0 NO. WESTERN HERITAGE 1,690 2,000 1,300 TOTAL ATTENDANCE - Paid & not paid 18,000 16,000 14,500 9,667 10,000 9,400 TOWN EXPENSES - 127,590 120,000 124,264 120,555 128,103 TOWN REVENUE - 92,291 90,835 84,267 89,148 77,663 6 7 VOLUNTEER HOURS 936 1,200 1,200 1,200 GROWTH POTENTIAL: The reason Income figures are lower is that Western Heritage gate attendance/sponsors are not in the 1996 and 1997 income figures. We need to increase weekday Rodeo attendance/revenue. COMMENTS: Rodeo was excellent. The committee will be discussing the continuation of Western Heritage carefully since it has not been as sucessful as they would like it to be for the amount of work involved. This was Western Heritage's 3rd year. The Rooftop Rodeo Committee worked well together and hard to provide this year's great rodeo activities. The addition of Mutton Bustin' was good - great audience response and it went smoothly. The stock contract will be renegotiated this year. 13. ROOFTOP TICKET COUNT 1990 1991 1992 1993 1994 1995 1996 1997 RODEOS: Tuesday 7:00 748 854 Wednesday 2:00 418 949 1143 1150 1198 881 Wednesday 7:00 917 1176 1217 1138 1257 1269 972 920 Thursday 2:00 426 818 420 Thursday 7:00 1270 1164 818 1065 1042 1035 1162 965 Friday 2:00 796 464 Friday 7:00 1261 1436 978 1297 1251 1072 Saturday 2:00 668 . 647 1001 821 705 Saturday 7:00 1259 1694 1632 1670 1670 1595 Sunday 7:00 1200 1192 TOTAL RODEO 5330 5621 6691 5673 6928 6857 7003 6598 CONCERT: 2040 2226 1973 1859 848 WESTERN HERITAGE: 1690 2000 COWBOY POETS: 410 387 304 DIRT DANCE: 291 217 CONFERENCE CENTER DANCES - FRIDAY 348 350 283 - SATURDAY 468 445 335 R4. SPECIAL EVENTS EVALUATION 1997 COPPER PENNY HUNTER-JUMPER SHOW DATE: July 19 & 20 NO. OF YEARS: 2 NO. OF DAYS: 2 MANAGEMENT: Colorado Hunter-Jumper Association PURPOSE: Education and promotion of youth riders of Hunter- Jumper horses ACTIVITIES: Performance classes ADVERTISING: None ATTENDEES: % Local 100% Colorado % Out-of-State 1996 1997 1998 1999 NO. ATTENDEES NO. EXHIBITORS 250 350 NO. ANIMALS 127 173 RENTAL INCOME - ARENAS 895 1,125 STALLS 1,546 2,010 TOWN EXPENSES - TOWN REVENUE - 3,233 4,327 GROWTH POTENTIAL: This is youth show and all remarks were favorable. They enjoyed coming to Estes Park, staying two nights and not just trailering in (just like the big boys). This show increased by 46 horses this year. We anticipate the same for 1998. COMMENTS: Show management has already reserved dates for 1998. They work with the Silver Dollar management, as to eliminate cleaning of stalls, etc. Several of the farms have Copper Penny riders as well as Silver Dollar riders, this makes the change over possible for our staff. Nice show to have. R 5. - SPECIAL EVENTS EVALUATION 1997 SILVER DOLLAR HUNTER-JIJA{PER SHOW DATE: July 22 - August 3 NO. OF YEARS: 15 years NO. OF DAYS: 13 MANAGEMENT: Colorado Hunter-Jumper Association 1 PURPOSE: Education and promotion of Hunter-Jumper horses ACTIVITIES: Performance classes ADVERTISING: Trade magazines & direct mail by the show management. Town of Estes lists on their Year Events Schedule and ads with a calendar of events on it. Local newspaber has free article coverage. EXHIBITORS: 0%.Local 70% Colorado 20% Out-of-State 1992 1993 1994 1995 1996 1997 NO. SPECTATORS 1,000 1,100 900 900 900 1,400 NO. EXHIBITORS 1,094 1,000 1,000 1,000 1,050 1,200 NO. ANIMALS 342 380 345 390 420 485 RENTAL INCOME - ARENAS 5,455 4,370 4,195 5,270 5,270 4,550 STALLS 22,539 19,840 18,588 23,817 36,834 43,036 TOWN EXPENSES - 38,924 46,861 43,426 45,918 67,584 TOWN REVENUE - 48,573 40,821 39,213 52,673 81,396 88,712 GROWTH POTENTIAL: Record number of horses this year - sold all 538 stalls. Good show management. Grounds and arena maintenance is key. COMMENTS: The Hunter- Jumper horse industry is excellent, all Hunter-Jumper shows have increased across the bountry. The show was able to add two $15,000 Grand Prix's held each Saturday. The audience at these jump-offs was very good for the 1st year. The youth are once again enthused and interested in competing on the show circuit. Majority of exhibitors are here for two weeks--showing in both shows. 9,G.