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PACKET Community Development 1997-06-05
Prepared: June 4, 1997 Revised: June 4, 1997* AGENDA Town of Estes Park - Community Development Committee Thursday, June 5, 1997 8:00 a.m. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 2. MUSEUM 2.a. Monthly Report *3. SPECIAL EVENTS 3.a. Rooftop Rodeo Report 3.b. Top Hands Report The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared. 3 . Community Development Committee Tourism Development Advertising Report June 5, 1997 1. Advertising Policy Committee Appointment - APC requests the appointment of David Thomas, Executive Director of the Estes Park Chamber Resort Association, to the Committee. 2. Program Response as of April 30, 1997 A. Requests for Information: down 1.6% compared to 1996 (29,283 vs. 29,771) Graph 1 c attached. B. 800 Line Calls: down 10.7% compared to 1996 (18,0155 vs. 20,179). Graph attached. 3. Virtual Visitors Guide, May, 1997 - Modifications made to the VVG effective April 20'h have resulted in the following changes in performance: A. 1997 May only, e-mailed responses equaled 542 which compares to 1996 total year e- mailed responses of440. B. Total Year-to-Date May 30, 1997 e-mailed responses = 905. C. 12 month projected 1997 e-mail responses = 6,500 D. E-mails as a percentage ofinitial home page accesses has increased from 1.4% in 1996 to 4.6% in May ofthis year. 4. Media Relations - A Story in the Making - Sally Anderson, Market Reach. 1 Estes Park Inquiries w/0 USA Weekend Requests for Information 1992-1997 35 33,295 33,313 ~ 31,327 30 - " ~ ' 29,771 29,283 25 -. 21,351 . . - , 20 - . I 15 - 1992 1993 1994 1995 1996 1997 Table le Year-to-Date April 30 Thousands f .. Estes Park - WATS Line Calls 1992 - 1997 22,000 20,179 20,000 19,480 18 316 :-"7-Z 18,015 , 18,000 t=' ag==9=M: 'rt='5£2.23·911511 a&2446 16,404 =-NE.. -2-~ .i•ve.R= . ·. - %263~ rzt:*t:K.22321 ..ar -/ 16,000 01*VME# •AN='matim .trrr·t€¥#re 2*=semis- 15,100 223£49 I I- 1 1/ im"In'ma 0* 1 n 6- tb I iDN L~t~27. t*Ki=: ~,1:h'*tl ~ 1171:'"9:81148- I i 51ENE ----4 - IL,ag-#V.44 =er . 1&2 P.*EN,P/.,4.-46 :01,44::.47'4· .Waya~-~f 91/4,523% =52=Ifasbus P*-wr-5 12,000 e-Bars:a=*22 ....n.....4 I.---- §18©Nel 4,4 te'·-• A 5¥L£.U·,:A:&59? 71':.. < 3....It=r./.tri .Mt I .1.- 1-4 7£1.-,J[„21 :ti'.W: 42110=N Mi~~ ***EM, gameRS :1.716'.thMMiMN 10,000 I. 2!te~22,7... ,<Himvi k R®kit#21 .afatia/ME 1992 1993 1994 1995 1996 1997 Year to Date April 30 Estes Park Virtual Visitors Guide http://www.est@ynet.cofti/ Estes Park Virtual Visitors Guide Click am· image to get alarger view I ~ Take the arm chair tour \ ...r ·t -"id.'t-225'6'fhE#* \ Get Specific Information \ ; The Park What to Do - 1997 Estes Park Maps Setting Your Own Pace A Time for All Seasons · What's New This Week A Nature Preserve Links to Estes Park Sites Adventures Visit our Conference Center Find Adventure Photo Credits & Copyright in the Mountains ---ir:~MI-- Contacting Estes Park Celebrate Life Request Information The Hills are Alive The Village Immin- L.ongs Peak looking across Bear I.Ike Rocky Mountain National Park ©Jarnes Frank Rocky Mountain National Park 3CMA 3/29,/0/91 0* /*~ Estes Park flOM 0 jures/"1 \ The Park \ Setting Your Own Pace \ A Time For AU Seasons \ A Nature Preserve \ \ Adventures \ Find.Adventure in the Mountains \ Celebrate Life \ Hills Are Alive \ Villatte \ 2 Weekh Update \Events Calendar \ Conference Center \Links \.Maps \ Request Information \ Coprrieht 1995-1997 0~94ki14M# Lee Lasson, Estes Park On-Line [1]&191:0'a. 1 of 1 6/3/97 1:57 PM Estes Park Virtual Visitors Guide http://www.estesnet.coin/ Estes Park Virtual Visitors Guide Click any image to get a larger view : \ Take the arm chair tour \ i Get SpecijiC Information \ I., '0 1 + k The Park ~~ - , What to Do - 1997 - L,U -I Setting Your Own Pace #1//././115/&5.:1_ - .m'-Ijill'Ri Estes Park Maps A Time for All Seasons What's New This Week A Nature Preserve Links to Estes Park Sites Adventures Visit our Conference Center Find Adventure , Photo Credits & Copyright in the Mountains ---7.2. Contacting Estes Park Celebrate Life -I--Il-WED=.4,~ill Request Information The Hills are Alive m~lillimilillijlipillillillillizilE.ill, The Village 121**2~~0.8,2~•~ Rocky Mountain National Park ©James Frank Rocky Mountain National Park I , 3€ ,'MA 72*tlM%F 2*- /' Estespaik ¢24 \ The Park \ Setting Your Own Pace \ A Time For All Seasons \ A Nature Preserve \ \ Adventures \ Find Adventure in the Mountains \ Celebrate Life \ Hills Are Alive \ Villarie \ \ Weeklv Update \ Events Calendar \ Conference Center\ Links \ Maps \ Request Information \ . Copprieht 1995-1997 ~I~,*4Oh* Lee Lasson, Estes Park On-Line 1 of 1 6/3/97 1:57 PM 4 .. Community Development Committee Museum Monthly Report Thursday, June 5,1997 1. Ice Cream Social Please come to our ice cream social this afternoon at 3:00 p. m. and "get the scoop" on our 7'racks in Time exhibit renovation. The renovation will not be complete, but we have made substantial progress and hope you will be pleased with the changes. This Saturday, June 7, please join us for the Tracks in Time public opening reception from 4 to 7 p.m., sponsored by the Stanley Hotel. The reception acknowledges the project's major donor Mrs. Ruth Smith, other donors and contributors, and volunteers. 2. Motoring in the Estes Valley On Friday, June 20, our summer exhibit, Motoring in the Estes Valley, opens with a joint reception with the Art Center of Estes Park. Visit the Museum from 5 to 7 p.m. for wine and hors d'oeurves sponsored by Ralph and Polly Gunn, and the Art Center for desserts from 5 to 8 P.m.