HomeMy WebLinkAboutPACKET Community Development 1996-08-01AGENDA Community Development Committee Thursday, August 1, 1996 8:00 A.M. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 2. MUSEUM 2.a. Monthly Report 3. SPECIAL EVENTS 3.a. Rooftop Rodeo & Western Heritage Report 3.b. Event Evaluations 3.c. August Events The Community Development Committee reserves the right to consider other appropriate items not available at the time Agenda was prepared.
Community Development Committee Tourism Development Report 8/1/96 1. Northern Colorado Business Journal article. 2. Second Quarter Reports A. Requests for Information are off4,575, or 9.7%, year-to-date June 30 compared to the same period in 1995. Table lc attached. 1. Adjusted for an 8% shift in national magazine dollars from spring to fall advertising (equivalent to 2,168 inquiries) places the Requests for Information off 5.1% compared to the same period last year. 2. Requests for information by quarter attached (Table ld) B, Telephone Inquiries are up by 114 calls (.3%) compared to 1995. Table II and quarterly graphs attached.
™E NORTHERN COLORADO BUSINESS REPORT Ft. Collins, CO (Larimer County) Monthly, 17,000 3. ·' . 712-9 >ty :.5¥r - EK. L . 2 1 47·0 -R.2;9/ 1.*. . ... ' 1 r.'1 V . 1 . -·7 ' . .: CAROL WOOD • BUSINESS REPOR7 Estes Palii with a population of 5,077, spent $500,000 on tourism promotion last year and expects to do the same this year. How vital is tourism? By Susan de Castro McCann spectacular scenery in the and 34 and Colorado Highway 7, 8usiness Report Correspondent Rockies, lies the town of Estes Estes Park spent 0500,000 on park, 23 miles north of Lyons, tourism promotion last year and ESTES PARK - Most commu- with a population of 5,077 in the expects to do the same this year. nities consider diversification toWn limits and 9,888 in the The business community con- ; the key to economic survival. Estes Valley. siders the money well-spent, But for some communities, a The location,-climate, wildlife said Peter Marsh, advertising ready-made business base, such and scenery defined the town's manager for Estes Park as tourismr keeps the town forti- future many years ago and made Community Development. fied, even though the economic it a natural for tourism. "Tourism is the economic structure is a precarious bal- Unfortunately, those same ele- engine which drives the con-lmu- ance. ments made it unsuitable for nity, is what we say," Marsh .lt the eastern entrance to most other types of businesses. said. "Our property taxes are Rocky Mountain National Park, Located on U.S. Highways 36 situated in some of the most ~
verv low - this is n bilies-tax- "It Nist tloors us that people tv-development director. said tunded community." Sales-tax arrive here in the Illiddle of tha[ iii 1995, 273 building per- figures for 1995 showed th:it .July With no place to S[:ty :Ind mits (residential and commer- tile town collected 04.4 million. they cim't believe there is cial) were issued and 314.8 mil- Marsh said that compared nowhere to' st:ty," M:irsh N:lid. hon was spelit oil construction with other communities the But Marsh :mil other cin· projects. sHine size, Estes far exceeds the ofticials are aware of the dailier "From 1990 to 1994, we had service level in medical staff tor a community elitirely a 30 percent growth iii popul:i- and recreation facilities. There dependent on only one type of tion," Stamey said, addin¢ that tire 11 full-time and 23 part- business and especially for a a number of people are moving time doctors, nine dentists, community that depJITr' to Estes to retire. three chiropractors, two phar- entirely on sales tax. The town "It is a valid concern for us macies, five clinics and four does not actively recruit new [hat tourism may slack off, Illit eye-care professionals in the business, but it does assist busi- we built a conference center town. nesses entering the area. liere, and we do a lot of special "We have the building trades, "And yes, we are absolutely events." he said. "So there are real estate and some other concerned about the depen- thinits we do thar are not things, but they are all indirect- dence on tourism, Marsh said. tourism-related. I I ly related to tourism," he said. "In the long run, 1 think some The 8,000-square-foot con- "It is a multi-tiered product, other funding mechanism will ference center was built by tile with the businesses not directly be created for tourism. For town in 1991 and is attached to related to tourism depending example, if we had a lodging tax the IIoliday Inn on Colorado indirectly on businesses which that could potentially subsidize Highway 7. Conferences and are dependent on it." the tourism instead of just a special events are held at the Although there are a few sales tax." center all year long, and, "lone eagles," Marsh said, refer- But the main problem in through a special agreement, ring to sole proprietors who attracting industry to the area the center is used by the city, may be doing some research is location. "The 23 miles the community and other and development, consulting or between here and Lyons is a accommodation groups. a small business at home, most real concern for us," he said. "The town has not been of the town depends on the "This is not a good locale for actively recruiting businesses, " steady flow of tourists for sur- many types of businesses. I Stamey said, "but I don't think vival. think that the main concern for that is the job of the town. It is With Rocky Mountain light industry is the transporia- more a function of a chamber National Park being the second tion factor and the distance to of commerce. or third most popular national the airport." As an example of the town's park in the United States, Estes And although Estes is grow- involvement iii supporting Park's economy seems assured. ing, the community has joined ,ther businesses, Marsh talked The park has more than 3 mil- ' the ranks of many Front Range :tbout Eagle Rock School, built lion visitors a year, and most of towns and want:s planned, con- hy the IIonda Corp. The school them enter through Estes. trolled growth. is a philanthropic facility for "Then there are folks along "From 1985 to 1987, there kids who are under-achievers. the Front Range who just come was a 25 percent increase iii They receive various forms of to Estes Park, so we probably retail space downtown," Marsh counseling as well as classwork. have more than 3 million peo- said. "That was mainly in "We helped them with a site pie a year come here," Marsh Stanley Village. That was a selection for their building," said. "The prini:try draw here is major retail development for a Marsh said, adding that the Rocky Mountain National Park, town our size. \Ve do have some school employs many people and anyone who says otherwise retail space available (for devel- from the community and is a is wrong. According to a study opmenO along U.S. 34 going real asset. done I,y tti~~p~ir,~e~e spent towards Loveland. We feel it about 2 1/2 hours in the park. I will be developed slowly. We thinks that's wrong, but that's are Roing into a third phase of their study. But people spend a the 06mprehensive plan, and whole lot of time and money in the request of the Community Estes Park." is to have planned, controlled .- Estes has more than 50 growth. So I doll't think we will restaurants and almost 130 have u lot more bukiness devel- places to stay, including camp opment. " sites, motels, hed :ind break- Stephen Stanley, conimt-Irli- fasts and other places to bed down for tile night. Still, the town finds itself in a tangle of traffic, concestion and people c!:unorint ior more pl:tecs to st:ty ditrmit the height of the ~~ trit Irl:r L.i•:14(,11
THE NORTHERN C~R~~ BUSINESS REPORT Ft Collins, CO (Larimer County) Monthly, 17,000 -5\ Organization aids tourist effort By Susan de Castro McCann sites, hotels, mottels, guest also updated continually. Business Report Correspondent ranches, bed and breakfasts, "In 1995, 365,71() people condos, cabins, cottages and stopped at the visitor's center, ESTES PARK - Many vaca- even some homes are rented and we received 74,773 calls tioners traveling through Estes Out. on our 800 lines," Conroy said. Park on the way to Rocky When the light is on, it 'There are over 3 million visi- Mountain National Park in the means some accommodations tors to ' Rocky Mountain middle of July find thernselves at that site are available - National Park, and most of with a real dilemma: Every either some rooms or some those people come through available room or camp site has camp sites are available - and Estes." been taken, and there is when the light is out, that spot Conroy said tourism nowhere to spend the night. is full. So we update our board declined in Estes last year Travelers who did not think all the time." because of had weather. they-needed to call ahead may The board, Conroy said, is "We were still getting snow end up backtracking to the divided along highway lines, in June, and then the federal next town or sleeping in the and the map has four sections governrnent closed the park car. colored red, brown, green and because we didn't have a feder- The problem of finding bluf. al budget, but most years,- accommodations is so intense We handle a lot of different tourism is up, and it seems to in Estes Park during the sum- types of accommodations," she he growing each year," Conroy mer that the Estes Park said. said. Visitor's Center and Estes Park On the counter in front of The visitor's center handles Area Chamber of Commerce the map are telephones with referrals for accommodations have created a huge map that direct-dial lines to many of the all year long, but in the sum- hangs behind the wall at the accommodations. Tourists can men things heat up. visitor's center, with each tell at a glance if accommoda- "By about July 3, we may accommodation facility indi- tions are available and where have 5() to 1()() people out here cated on the map with an the places are located, and in the lobby looking for a place amber light. then get connected immedi- to stay," Conroy said. "During "At! accommodations which ately... . : 4. . 1 the summer, it's just madhess *A around here. Virtually all our belong to the chamber go ont. the board," said Kate Conroy; - The staff at the visitor's cen- business centers. around assistant general manager at ter - also keeps t computerized tourism." the visitor's center. "All camp- files of all the accommodations ~ The visitor's center also ig,the area, and.these files are helps travelers find restaurants, .: specialty shops and other ~ things such as auto-repair shops or a good fishing spot. Visitor's center officials also answer a lot of questions about Rocky Mountain National Park. The two main entrances to the park lie just outside of Estes. There are also many hiking trails and camping areas :tround the town, which seem to draw people like a magtiet. ... I .. .... .. ..... ... . 2 ...
"We ilin'c Ave or six full- One ex:imple is C:illed "1950»60% Drive-111," depict- time tillilles :111,1 live m 10 par[- time guides," said Bob Dike, ind eliaracters :nic! actinties who says he works :1[ the Estes reminiscent of tile mic|-Celitti- .illitler hee:ntsc lic loves fish- ry drive-in rest:lur:ints. There ind. ·'\Ve:Irc :111 liccliscc! tillides, Lire more th:!11 35 sep:Irate und we are licensed to Quide iii pieces in the Complete Sellip- THE NORTHERN COLORADO - the p:Irk.' ture, each :ivililable separ:itely BUSINESS REP' RT The tly shop sells a wide or in snuill groupings or Ft.*Collins. Co vignettes. Individual sculptures Assortillent of fishing supplies, and tile guides teach liot olily are priced :is low :ts $50, with t'ishint skills. They also try to the complete Sculpture mid Estes Park educate people to tile environ- luise going for 012,000. Ill e 11 t . Ricker has created a see- Dike says fishing in the ondary market for his sculp- fosters other town is actually not tile dreat- tures - atiother Fort ot' his est, but the surrounding :irea, niarketint strategy - whereby including the national park, the comp:iny acts :is .1 special- industries offers some great spots. ized exchalite for bilying und "In this part of the state, you sellint sculpture. won't catch any wall handers, Collectors con list Lili >' By Susan de Castro McCann ..0,2 , but there are a lot of fish here, sculptures they wish to sell on Business Report Correspondent ~% I and they are fun to catch," he the second:iry niarket :ind said. "And people are not here tllroll;th :1 network of inter:ic- ESTES PARK - Although tourism just to fish; they also want to tive video kiosks located in *11- see and experience the park, leries nationwide, interested plays an enormous role in the liveli- so our guides do a lot of teach- buyers become :tw:irc of tile hood of Estes Park. with some 1 reports saying it constitutes as high I ing." See ESTES, 21A The guides are all subcon- as 75 percent of the economy, a , number of non-tourism related busi- tractors und work indepen- nesses have sprung to life in this dently. The shop, which is open daily in the summer, small community and are tlourish- I int ~ stays open a few days a week all through the winter. Supporting businesses indepen- dent of tourism is important to the Perhaps the largest bilsine>s community, which also relies heavi- in Estes not directly reinted -0 tourism is Michael Rickcr ly on sales tax for its well-being. I Pewter, the art gallery :ind Community leaders freely admit I they have concerns about the town pewter sculptor foundry. About relying so heavily on tourism. Last 1 30 years ago, Michael A. Ricker year, for example, tourism was down ~ started a small business in a 18 percent from 1994, due to bad basement in Estes, where he weather and federal budget problems designed, cast and marketed that forced Rocky Mountain National small pewter sculptures. Now Park to close. The national park typ- the company employs more than 100 people at its 23.000- ically has more than 3 million visi- square-foot headquarters, ton a year, most of whom use the museum and casting studio in north and south entrances just out- side of Estes. Estes and has about 40 gal- New small businesses could pro- leries nationwide. These tai- vide valuable support for the com- leries account for almost 010 munity during the lean times. million in annual retail stiles. "It is a valid concern for us that The success of Ricker's art is tourism may stack off," said Stephen due not only to his talent as a Stamey, community development sculptor but also to his busi- director in Estes. ness and marketing skills, Peter Marsh, advertising director which iii the art world is a rare for Estes Park, said the town is active commodity. IIe hits not only in helping businesses who approach created many liinited-edition the city looking for places to locate series, which collectors all over or build. the world wait for, but he also Some businesses are just natural- has sonie sculptures tb:it :tre ly suited to that area. The Estes contilluously produced :ind Antler offers guided ily-fishing tours lins large sculptures formed as to lakes in Rocky Mountain National :1.lid~aw concept. These collee- Park and rivers and lakes all around tions :tre scenes inalle up of Estes Park. 5 %111.111 itilliVIL[Uni SCUilittirCS. I . . . ... ... ...
~TES, "We produce music and from 19A non-denominational Christian radio programming, which we availability of the sculptures broadcast from Moscow," said and asking price within 24 John Poysti, executive vice hours. This secondary market president of Russian Christian brings in more than 01 million Radio. "We do Bible teaching in sales to the company annu- and music. Most of our listen- ally. ers are Christian. My father Some businesses have locat- was born in Russia. Now he ed in Estes just because they lives here in Estes,and he does like the town. SelectVideo the Bible study and preaches. Publishing, owned hy Mike and We have a lot of interest." Bobbea Molloy, sells special- Poysti and his father are interest videos to libraries and ordained in the Baptist min- schools. istry, but Poysti says the ser- Select\Tideo markets and mons are non-denominational. sells videos on stress manage- The programs (two a week) are ment, dancing the hitia, or tly aired on Radio May:lk. a gov- casting, along with learning the ernment sponsored station that Internet for educators, a child's broadcasts throughout the encyclopedia oi science, travel- country. ing through Mexico, fixing up Poysti said their programs - your house, learning to sew, are also broadcast on several exercising, gardening or travel- private stations. I Ie and his ing to many exotic places father are pioneering a through SeleetVideos found in halfway-house concept in libraries and schools. Russia. Their programs are "We have 500 to 1,000 video broadcast in many prisons, and % titles," Mike Molloy said. "We they want to create a place for 2 publish a catalog with 300 to ex-convicts to live and to help 500 titles, and we also do tele- them find work when they are sales to established accounts,- released, a new concept for such as our list of libraries and Russia. schools." "My father has been involved in this work * The Molloys bought the (Christian radio) all his life," company in 1992 while they Poysti said. "I have been were living in Denver. In the involved since 1978. We coon summer of 1994, they moved dinate the fund-raising from to Estes Park and operate the our Estes Park office. We have business at borne, doing all the an office in Moscow, and we go sales and marketing und even there fairly often. We are sup- creating the catalog. ported by donations from "We always wanted to live in Europe for about 90 percent of . the mountains, and we looked our work, and about 10 percent around here, and we found a comes from Russia." house that we liked," Mike Several other businesses not said. "We get the videos from related directly to tourism small video producers. People thrive in Estes, including a pro- contact us with their small pro- fessional outdoor photographer ductions." and a petroleum distributor. SelectVideo has one part- A marketing firm, Market time and three Tull-time staff Reach, owned by Suzy members. Blackhurst and Sally Anderson, Although the Russian works on marketing for all Christian Radio does not quali- types of businesses in Estes, tv as :1 typical business und in including banks. a brewery, the fitet is a tionproitt org:illization, visitors center. Mich:le! Richer nevertheless, it is an enterpris- Pewter :ind a number of bil>ii- ing concern [liat Ims found a nesses that:ire both tourist and borne in Estes I':irk. 1-loii-tourist related. G
84 32 =2 - -3 - CD - z - f ~ / R 23 - r -0 . Rk 1 1 1 j 4 4 4 ; i -5 E.(E A AS > i·:t 9 E5E . tr.= *mE 0 21 - t=.3 U E E €z 6*£64> 41. . » f. 9 .1 . 44 L. 4 4 .L :.li.,C.)·70 f K 3 4 -r t 1.f. 4- .Yf:,· »*4 , m , k - U - - X D -- -- - 6.7-- - V 1 -U 6 - , t U:· ·Tr, 4.1 0. 7 - . I 14. 92 1 ..1... -4; 1 1• k :I . F Ft . - r. 2 / 1 r 1 ...1 :fgtjA f ILL -J ~ LU'.··; »~4; ' k M' r |' V 4'- k. :*41 , 7 12%27, . to growing onal base By Susan de Castro McCann Houses, helpitlit to expand the Business Report Correspondent from eight to 30. Ile was also a 1 1 OSI; 11 Ill| l'6(,l tl! 110111 'Hlll~:1111!1 11:41 u,110 50! 110 110,%\ OS SOUP SS;)11 1% 11(1 1/Oll!1111: 1-1,7 }LI .1 plit; 0.3lll'11 1, 01 1! 1)11-10,1 /.1!·Uns (,1 LAI 180d3bl SS3NISA8 • DOOM 104V0 Local brew markets )f the team that iii 197.1 opened i141 11! U 1131 0.1 M ailis [)3 - )11!Vd C .\\Al/-11 q :* 40! 1,%% 114 Vill,joiti-]solse, 04) Jo ouo a)10!joilia allit.,ille „'1110 ]00 IM 'lilli W ,"011 tjli!tllall'OS wid s! £10.%,0-14 041 421!104]11; 11111: '.0111 1,7 1 1 0/1/) H -511'41 60163 01 Il!·*10.14 aill '1(11:1118]90.1 pul: (pid t; JO an,1.\ 0.1(Jill OP!.\AL[d (31 -1,11)·1(j (11 01(,1 -10! r.lu v P.i.,1.Id 'Jolut) '(411:0!11'.) 11! -onu 4 Papal,eun Paule,1,0-I se:1 Pue 41*0.10 P!de., paouaped)(a sell *aM@la 'Ped se }s3 041 VU 'A\3118 @as "solopitc)(1 0111 JO LOINtlt:dxa 011) 11! ·Alisnpu! uispnol s,UMol 041 u! suoileill lot' 6,11 JI„ 'Xqdosouqd swal,!stiq S![[ 03 '101,00 NNOW!%114 illl;Jill:1+01 alp ll! till!1-1.1 I ! ls! 1 W olip '.0!tilittill100 S!41 11! -ll le (illl:) 1111.011 3I.lui] Sals)1 041 No)551 01 lily!.mol lIU )11,01)11Ot|Op 1011 N! 01 limitt:.u JJOILI J '8)Z(,1 Pittl Oll] .fil 110,no-41 4.1141 83)65[ Stlino jjoluD 7.2. , r' k*,16,05: THE NORTHERN COLORADO
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1 1 Estes Park Inquiries w/0 USA Weekend Requests for Information 1990-1996 50 48,458 46,202 45 III---HI 40 38,793 38,470 ~ 35 30 25 1990 1991 1992 1993 1994 1995 1996 Table 1 c Year-to-Date June 30 9 (Thousands)
Estes Park Inquiries w/0 USA Weekend By Quarter 1993 - 1996 35 30 .:Ext ..Mi UNA NE itit. 25 :4:EE ERR * .... y ././* 424 EMEE Mi I J CO - -+ - Eld 31 ' 4 ~ 15 ----··· = ..... „1„.h Wi :144 ::u:=$~ figi r,fet. 10 --1=:la- '* "immili"Iti : I r 0% 4 .... Iiflf ....... 1 0 5 ....... finE k 'I' Al/44 4 li 0 ...== 1:141.=&. 1 stQ 2ndQ 3rdQ 4thQ Table ld Year-to-Date June 30 ~ 1993 ~ 1994 ~ 1995 *| 1996 /0
Estes Park Telephone Inquiries Estes Park Advertising Program 40 38,640 38,498 38,612 r*FAri:*?R: -024*92* --- 32,031 29.535 30 26,776 - .... 20,095 20 €8*i»k•«Wt -1 . - . AU=Qup--2= 10 74: :*461/: -'-'+IV-/-.*- --tz.=.... .. 94*66» 11 821'2·:. ... ~~ ~~~~ ... 44. 0 --7 1990 1991 1992 1993 1994 1995 1996 TABLE II Year-to-Date June 30 l1 (Thousands) f:: , 1.~ ~ti...? .f~~:t{§3:.r::4~@
Telephone Inquiries by Quarter Comparison of 1993 - 1996 35 30 mn 25 -- 20 4*/4.j .1, 15 -: -*1-F~ In -2- 1 5 ''~ ~tp>Al ///1 ///44 R./58.. -3- I.$1 -1-~44 -+ 1 +Efi EFE ./.- 11'll> 1 --7.-:.F -I»- - ---7 - 1.-46 ..lid... 7 --40- - 0 First Second Third Fourth Year-to-Date June 30 1993 ~ 1994 ~ 1995 R~ 1996 (Thousands)
Community Development Committee Museum Monthly Report Thursday, August 1, 1996 1. New Curator The Museum has hired Michael Lacome ofBeatrice, Nebraska to be our new curator. Mike has an M.A. in museum studies and a B.A. in fine arts, and has designed exhibits for the Science Museum of Minnesota in St. Paul, the Nebraska Energy Office in Lincoln, the University ofNebraska State Museum, and the South Dakota State Museum, where he was curator of exhibitions for five years. His first day will be August 19. 2. Upcoming Events August 1 Survivors, Reporters and Rescuers First-hand accounts ofthe Flood Mun. Bldg. room 203,7:00 p.m Final program in our series on the Big Thompson Flood Latest coverage includes 2-part followup article in the Ft.Collins Coloradoan July 28-29, and an article in the Greeley Tribune August 1-4 Estes Family Reunion headquarters August 4 Lakefront Arts Fest booth EPHAATS car club Grand Lake tour August 5-9 History Camp Session II August 15 Chamber of Commerce ambassadors open house 3. Third line installed Four years after the initial work order was June Attendance placed, installation ofthe Museum's third line will Total: 1504 soon be complete. This closed line connects us to 1-EE' the Municipal building. Our new extension number -%- is 3909. Concurrently, Richard Matzke is working 1 fl | Colorado 631 ~ 0 k with us to connect the Museum to the Town' s Z mainframe computer. - r,·»..5 Ms-RaiWEE In its first month of existence, our home %% t'11+ 1 1 6~&-3 2,-7 page has received over 150 hits. In the future, we ~EE=22.2.~. j OA et 3215785 ,; may do an entire exhibit on-line. Iii*1 4. Rocky Mountain Quilt Exhibit ~ Estes Park El Colorado Our Museum has contributed a beautiful flower ~ Out of State ~ Foreign garden quilt to a regional quilt display at the Rocky Mountain Quilt Museum in Golden. The exhibit will be on display until August 31. I3
5. Friends Update Friends Membership 500 The Friends held their annual FOR fundraiser, the Riverside/Darkhorse 400 -E Dance, on July 27. Their annual =a picnic will be at the Stanley home 300 -« "2 - (the Kelly and Gary Brown residence) 200 -+ T 1-171 on August 17. Graduate student Sally .. i = Landes has concluded her telephone 100 -E = lar-lai survey of expired Friends members. 1.1 K- ly:>:U She is now surveying 100 current ......1*»»*. Friends members by mail. Ufe Active Expired EJ Goal ¤ As of 7/14/96 Museum Attendance 1993-1996 3500 3000 2500 2000 150C 1000 500 o F.19 n -/1 1 I . / Jan Feb March April May June July Aug Sept Oct Nov Dec / 1996 E 1995 ~ 1994 ~ 1993 - 14
SPECIAL EVENTS EVALUATION 1996 ARABIAN HORSE SHOW DATE: July 2 thru July 6 NO. OF YEARS: 43 years NO. OF DAYS: 5 MANAGEMENT: Colorado Arabian Horse Association PURPOSE: Education and promotion of Arabian horses ACTIVITIES: Halter and performance classes ADVERTISING: Local newspaper and Estes Park Event Calendar EXHIBITORS: 0% Local 60 % Colorado 40 % Out-of-State 1991 1992 1993 1994 1995 1996 NO. SPECTATORS 2,000 2,000 2,000 3,000 2,000 1,500 NO. EXHIBITORS 1,043 1,116 1,000 1,100 600 420 NO. ANIMALS 326 349 280 220 220 140 RENTAL INCOME - ARENAS 1,575 1,250 1,350 1,075 1,075 1,000 STALLS 9,107 6,618 7,265 5,952 5,923 3,814 TOWN EXPENSES - 17,054 16,937 18,230 17,788 18,083 TOWN REVENUE - 15,957 13,483 12,632 11,401 11,985 7,685 GROWTH POTENTIAL: COMMENTS: The show was way down in horse numbers. The Arabian Association had more shows this year, including regionals in Denver a couple weeks prior to the Estes show. The exhibitors are picking shows for qualifying and can't afford to attend all. I5
SPECIAL EVENTS EVALUATION 1996 ROOFTOP RODEO DATE: July 8-14 NO. OF YEARS: 70 NO. OF DAYS: 6 MANAGEMENT: Special Events Department & Rooftop Rodeo Committee PURPOSE: Provide western entertainment for tourists and bring in additional visitors to Estes Park. ACTIVITIES: Rodeos, kids activities, parade, western history ADVERTISING: Local newspapers, front range newspapers, local and two front range radio stations, posters, rack cards SPECTATORS: 17 % Local 33 % Colorado 50 % Out-of-State 1991 1992 1993 1994 1995 1996 NO. SPECTATORS RODEO 5,621 6,691 5,673 6,928 6,857 7,003 NO. SPECTATORS CONCERT 2,226 1,973 1,859 848 0 0 NO. WESTERN HERITAGE 1,690 2,000 TOTAL ATTENDANCE -Paid & not paid 20,000 18,000 16,000 14,500 9,667 10,000 TOWN EXPENSES - 161,281/1-27,590/120, 009/124,264/ 120,555~ TOWN REVENUE 91, 194 92,291,/90,83@/'84,267~11 148 (73-7068 VOLUNTEER HOURS 936 1,200 1,200 GROWTH POTENTIAL: In·direct relationship to the fairgrounds facilities. Additional 30% to 40% possible at both the rodeos and at Western Heritage. The reason Income figures are lower is that Western Heritage gate attendance/sponsors are not in the 1996 income figures (expenses will also be lower). Changing to six nights was positive and alot easier on the committee, volunteers and staff. COMMENTS: Rodeo was excellent. The committee changed the pre- show to Wild Horse Racing and Liveryman's Race. For the first year it is was very successful and crowd pleasing. Rainy weather Tuesday afternoon had a negative effect on the Tuesday's *_t_endance . The committee_will_be _looking into- several- changes - for 1997 rodeo events. Rooftop Rodeo Committee worked well together and hard to provide this year's great rodeo activities. l6
ROOFTOP TICKET COUNT 1989 1990 1991 1992 1993 1994 1995 1996 RODEOS: Tuesday 7:00 748 Wednesday 2:00 400 418 949 1143 1150 1198 881 Wednesday 7:00 1171 917 1176 1217 1138 1257 1269 972 Thursday 2:00 426 818 420 Thursday 7:00 1116 1270 1164 818 1065 1042 1035 1162 Friday 2:00 841 796 464 Friday 7:00 1337 1261 1436 978 1297 1251 Saturday 2:00 720 668 647 1001 821 705 Saturday 7:00 1259 1694 1632 1670 1670 Sunday 7:00 1200 TOTAL RODEO 5585 5330 5621 6691 5673 6928 6857 7003 CONCERT: 1258 2040 2226 1973 1859 848 WESTERN HERITAGE: · 1690 2000 COWBOY POETS: 410 387 304 DIRT DANCE: 291 217 CONFERENCE CENTER DANCES - FRIDAY 348 350 - SATURDAY 468 445 I1
SPECIAL EVENTS EVALUATION 1996 COPPER PENNY HUNTER-JUMPER SHOW DATE: July 20 & 21 NO. OF YEARS: 1 NO. OF DAYS: 2 MANAGEMENT: Colorado Hunter-Jumper Association PURPOSE: Education and promotion of youth riders of Hunter- Jumper horses ACTIVITIES: Performance classes ADVERTISING: None ATTENDEES: % Local 100% Colorado % Out-of-State 1996 1997 1998 NO. ATTENDEES NO. EXHIBITORS 250 NO. ANIMALS 127 RENTAL INCOME - ARENAS 895 STALLS 1,546 TOWN EXPENSES - TOWN REVENUE - 3.233 GROWTH POTENTIAL: The Copper-Penny Show has been held at a frontrage facility until this year. This is youth show and all remarks were favorable. They enjoyed coming to Estes Park, staying two nights and not just trailering in (just like the big boys). This show has potential of about 180 horses. COMMENTS: Show management has already reserved dates for 1996. They work with the Silver Dollar management, as to eliminate cleaning of stalls, etc. Several of the farms have Copper Penny riders as well as Silver Dollar riders, this makes the change over possible for our staff. Nice show to have. /8