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Home My WebLink AboutPACKET Community Development 1996-03-07AGENDA Community Development Committee Thursday, March 7, 1996 8:00 A.M. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 1.b. Conference Center Report 2. MUSEUM 2.a. Monthly Report 3. SPECIAL EVENTS 3.a. Horse Show Contracts Rky Mountain Miniature Horse Club, June 19 - 23 Colorado Arabian Horse Club, July 2-6 3.b. Event Requests Hippy Dippy Doo Wap Parade, June 1 Sponsored by Chamber of Commerce The Community Development Committee reserves the right to consider other appropriate items not not available at the time Agenda was prepared. . Community Development Committee Tourism Development Advertising Report Thursday, March 7, 1996 1. Cover article on Stanley Hotel in AAA Rocky Mountain Motorist 2. Reveiw of Spring National Magazine Advertising - March issues* A. State Vacation Guide - Regional Co-Op, 500,000 copies B. Bon Appetit - 1/6 page b/w, 1,000,000 circulation C. Country Home - 1/6 page b/w, 365,000 circulation D, Country Living - 1/3 page 4-color, 502,000 circulation (*April issue - not yet published) E. Gourmet - 1/6 page b/w , 800,000 circulation F. Home & Away - 1/6 page b/w, 2,135,000 circulation G. Michigan Living - 1/6 page b/w, 1,050,000 circulation H Midwest Living - 1/6 page b/w, 850,000 circulation I. Midwest Motorist - 1/3 page 4-color, 408,000 circulation J. National Geographic Traveler - 1/3 page 4-color, 755,000 circulation K. Outside Magazine - 1/3 page 4-color, 500,000 circulation L. Saveur - 1/3 page 4-color, 225,000 circulation M. Texas Monthly - 1/4 page 4-color, 300,000 circulation, plus T-M web site exposure Total circulation = 17,530,000 households plus those who visit Texas Monthly's web site 3. Current Work In Progress A. May 5th insert - Rodeo, Wool Market, Artwalk and Jazz Fest B. Rooftop Rodeo Poster and brochure C. ArtWalk and Jazzfest Poster D. Completed revisions to, and reprint of, the Adventure Brochure E. Completed run of Open All Year ads in the Front Range dailies sponsored by the Betterment Fund - Copy of ad attached. 1 ~1 ..- 'I 'P'-'i 1 -'Ill/--I. 1 .1/Â£2,3 --- 1@ '5Â» .T . Tresâ‚¬1 - + P. I. fi. 4< 4-& Â·6dll'.* ~$44&#fy 943 7Â· .. 1 1 .â‚¬-lp.â‚¬ rp- . --,- , 9, C 44 * t,EaÂ·~ rte n. 0,# 34~~- -*~43 . ' t Mf f. Â·ti I.'I 3 1 24.-' W ls. I. .... I I - 1- 1 -1 1*~+Lize; - *4 . ./44 : 4.y Â».59*1 Zi,t . 11 - . -- 1 '42,&â€¢c. c'*p A ZE.* 4. 4,4, -t - 1 1 -t - 1 , >fi 7 :itdiff f. 2.r. 9--1 =f - . 11 + =1 1 p. go:,4..94%, 1.*:.4144:1 N -19, 15~~ : ' T I ~ 4 1. '> i.ct uÂ£* Wij: ru~* :A:.ek. lily; I -3 I. :/fi: I .. I N.-N 7 1 Â«b-7 :ru b 4 -3 I Iâ€¢*e.. J - Â¥ I M 6 .7 , IX +CET . -/. 6 4. â€¢ ..4 : 1.2 4 .. H 1 Li' " ..... 1 I '31.1-1.e. ..e?A /2 ./ 11}1.* 4 1" A /4 M. 11 11 1 . r , 11*:46, 07,111 1 -4 ' 'Â· 11 ~' fratror. '1.614 11.1 ..'./.*Ill ./ '10+ ' Ve *f Break trail. It's only a matter of time before the world finds out. 1-800-44-ESTES (800-443-783D Rocky Mountain National Park for X-C skiing, snowshoeing just playing in the snow. Estes Park for shopping, dining and lodging. R~ky Moun!ain A--5" /4~ Estes Park OPEN ALL YEAR See our Lodging Guide on thhe Web at http://wirtÂ£12.csn.net/-rutha Hodging.html 01. I ' hâ€žh, by l<.,b Al.irdi ck Â©1496 1995 Twelve Month Summary Of Conference Center Use STATISTICAL DATA 1995 Conference Attendees (1) 14,635 people Average length of stay 2.7 nights Average hotel rate 67.00 15% drive in for meetings daily 2,195 50% use single occupancy 7,317 35% use double occupancy 5,123 Conference Spending Breakdown 2.7 days Hotel - Single Occupancy (2) $180.00 Conference food & beverage (3) 40.00 Other Restaurants 40.00 Hospitality Suites/coffee breaks 18.00 Entertainment 18.00 Retail Sales 29.00 Transportation/fuel 14.50 Miscellaneous 18.00 TOTAL $ PER PERSON SINGLE OCCUPANCY $357.50 Hotel - Double Occupancy (2) 90.00 Conference food & beverage (3) 40.00 Other restaurants 40.00 Hospitality Suites/coffee breaks 18.00 Entertainment 18.00 Retail Sales 29.00 Transportation/fuel 14.50 Miscellaneous 18.00 TOTAL $ PER PERSON DOUBLE OCCUPANCY $267.50 Average spending by day conferees who drive $90.50 (1) Actual registration count (2) Actual rates (3) Spending for these categories was supplied by the International Assn. of Convention & Visitors Bureau for Conference Hotels,1990-91 (see attached Page 4) THREE YEAR COMPARISONS 1993-1994-1995 CONFERENCE ATTENDANCE COMPARISONS 1993 1994 1995 Single Occupancy Conferees 7,373 7,482 7,317 Double Occupancy Conferees 5,161 5,238 5,123 Day Conferees 2,215 2,245 2,195 Conferee Totals 14,749 14,965 14,635 SPENDING BY CONFEREES Single Occupancy $273.50 $294.06 $357.50 Double Occupancy 203.85 220.16 267.50 Day 40.00 62.06 90.50 TOTAL CONFERENCE SPENDING $3,177,708 $3,546,164 $4,184,877 ANNUAL SALES TAX RECEIPTS (.04) $127,108 $141,846 $167,395 â€¢ Equation = Conference Attendees x Spending bv Conf. Attendees Total Conferee Spending â€¢ 1995 Average rate per occupied group hotel room is 67.00 â€¢ These revenues are generated by conferences only. Revenues for local events, catering, or day meetings are not included â€¢ No multipliers have been used on any numbers. 4 E 0 = 2.02 E=t =U 42 4 E T~ . = a *2 0/ 1.1-3-2=U) 22= R ZE. 5 = U = 0 == 1 0 0 = 6 2 23 5 U Z. 83 6 EL J:. li te 54 LE *966 49 fi #E Ji 1N 2 =8=== 0 0 - = . E 09 ~. ~ 40 = E i. 16 'E E a Ed 2. ~60 m "e Z o = 9 @ ;d gis=--1-0 = mi=22'52 ,= i,idik~ -Â·E~'*E <em=.92=21.-- â€¢De=a-<00 > 99 02 - 1.1. <clco gg bi oi cp o' (D 2 1.1.1 O. GO DA W. Do Co < = 61- 1 00 2 = m 2 0 Â·M â‚¬ 2 CO 0 D d 16 2:EE: : 0 = 0 i eu tz= /8 2== 0 1 43 1. CL S = il 56 i 41 49 9 12 05 1m 05 0-98 0*go-<=lt~mâ‚¬u~1~1~51~=-2 0 .E .Z 'C 661 402 .W &. m 0 - D o.> 99 0. 0 .i *a-u u. u.i 2 tlz<Butza.u, Le m 1~ li 2 50< 4 Z = - U .= g .wil O Â·te =O 0 <UN.= m< 2 1 4-2 5 < a.. Bl:2 81 : z<*ze 2 2 92 2 OU <92 =U,<2 <u < 0 5, ollins Police Dept theran ers ASSOCIATIONS CORPORATE S.M.E.R.F. GOVERNMENT 10. Central Service alvation Army POD Jo AiquiessÂ¥ 1995 CONFERENCES BY MARKETS Christian C Conf. uels olo 3 UJ@qUON lumn JOU.laAO 00!Joeid fl Oral Health rudential i chable Wildlife S Slao!110 Pe'!1 V033 ram a Delegite Sp41*lm# Increaddd .ikivd 8.3% In 1990;~~i:$314{:49#I,e.1 4-fa~.iJ 1 , :4, How much-do codventron delegatWALend while attending a meeting in Denver?;.,403::'47 :1-ffÂ¢*f:02, ~0 Z ' That question-has been the~Aibjgct of a 20*-tinuing . study by the International. Assobiatien of ConveRti6rif & Â· I Visitors Bureaus.Iin its rW,vehtfuj>datd1*p*@ding rose 8.3% in 1990.over.1989 figures. ~i#~A:pilk,#i*49 : -4 ; Spending figures fall}into *wd categpries in this study:.hoo muchisspent by'the-delkg'Rte,Blyhk~lf/her- self including dioney speh, on!'44@f qf theÂ¥Â¢legate by the associatign for meeting- spabe rental, *bar*ets and and entertainment; andhow much.is *ent by-exhibitors' 1 and service contracton Whenthâ‚¬râ‚¬10 Ma~~j.hâ‚¬f,,Mso- dated with thehieetiig:.'.:277 :Â»':RF,91*t;.,;Tz<*93''r In 1990,-thes@0figuires areas-f6116â‚¬s: 25Â»204,2*.+'. = c : ,Â· 0, Convention Dplegate:,$646.30 spent"during the ff entire meeting.1.3.13*562:,4644*.*<9*41-9./*' -4:,t~.....2 Trade Show Dele~Ate: $977.26 s#entauAng the entire sho+Off . -f.--~33. .-:Â£3*?-323*15--4 -<.= 1. > It is important to usd-the co*edt figt*e. when deter- mining the economic impact of #r~ e*ent. If it is a meet- ing without exhibits (such as the* Lions cohvbntion or a corporate salds meeting)-lisd'the $646.30 figure. If there are exhibits attached to the shaâ‚¬'either in a convention center or hotel ballrooin,'usd thâ‚¬$977;26. **ith'.51~ 5.1 Ihe spending f*ikes arelrorÂ»ch delagatd attending the meeting and repi:lesent tlie Â¢6ial @dohomic benefit to the host community.>To projed.the ecbhomic; impact of a group Of Â£000'delegates,Dmultiplic.,thej#propfiate spending figurd by I,Â®91-? 422 -4*tiRST050* ~ 4.4.3-:27: Â· Â·.:Whereis the morfey spentZ Â·*~~Tkif'Iriff~%,-5,93* iit Â· 3-9, .:,. â€¢ 51%Â·iR.hotelkxims andmbldeii]:aIs-*f,d 4yft) ~ Â·it.:.cO :i.m-11%3%-6641 Ie'&-J~~.~~~~~~~~4-:*fÂ·2Â·' a . .. . . y. . ., .. * p A .7-<** 2 - -4 I f.Â§{ki:5bm 11%flother ristaurap-~2~ yky j.toc-6 . . . 33?, er. 4 ....4.:D* I 5% S..?fhospitality suites- 4 123~ 61 'rap.>- ' 1*feÂ·rei~* ... . ~ Mt'. ~3&-11< I 59 27-1~Â£er,th~enbtflf*~Â»Ye â‚¬41!il...f.... ' i quxf. 5% )0-Â·669:6*4 Â·744/34/~iwo,ArÂ·f))~ .~..% i fil:h. 4% .4~1001 transpor%at*,-:Wit*-4 ,.-'*'ct:I.3.8..1,-I vt . 5% --9- miscellaneous 7492 ..",0-7745-:< ~ + ~ j 4, Accommodations Sales Tax Collections Town of Estes Park 160 140 120 z 100 t - % 80 ./. . Vt 4 #R L 4 4 - 60 â‚¬' , 'ki J 21 40 L -1 I %2.: I 9 20 ~~11 r SA 9 I. , 4.3 j. N - ' 4 i.- 1 ./ I '1 4 I 0 -I Jan Feb Mar April May June July Aug Sept Oct Nov Dec ELI 1990 ~ 1995 7. Accommodations Sales Tax Revenues 1985 through 1995 800 600 400 200 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 Town of Estes Park 8. (Thousands) to THE BIG FOUR SALES TAX COMPARISONS 1984 1990 1995 #1 Gift Shops $323,206 01 Restaurants $512,034 #1 Accommodations $754,279 #2 Restaurants $315,914 #2 Groce $481,313 #2 Restaurants $681,231 820'659$ seTIeooID E# I86'D9*$ sdogs :1Â·JTS E# *6D'062$ suor:lepounttoOOV E# DD6'IZS$ sdogs :1Â»JID D# SEO'8ZD$ UOI,epoum!000Â¥ p# *52'062$ Setle=OID p# Estes Park Sales Tax Revenues Top Four Economic Sectors 800 600 t 1 400 =i#i- - 85: 4 .f. .k.J. 6 1 ; 933&fii â„¢2â‚¬25â€ž : -r 200 tiEYZY 4Â¥ r...1.~i REPREE : 13:82:83 - t, LA.2% . 3 UuuntÂ· Â·Â· /* I 0 1984 1990 1995 fE--ml ~ Gift Shops ~ Restaurants ~ Accommodations 1 1 01 Groceries ID. (Thousands) 2 ' i *LIC , -- - Â°-.7-3- 0021 - - r@%@g@Â®AE~ 0 0 M 00 1-Or- 01 Ch 1.OMM NO â€¢ . - 1 m (N ~ A m Â·EA- mi O 0 LOOLA O 0 H .-1 r-1 NOO â€¢ 0 00 i m N 4* N W r-1 N M N A M 5 00 91(N.-1 Mot.O 0 M 40, (Nw . . 4 9'mul~ m 0 OON 10 LO or-r- r-1 N 40(Nr-1 4 4 44 00 .4 M A 1000 0 0 OOLO LA 1-10.00 mol-1 O N 44 4 4 00 5 .4 8 %1 0 0 3 4 (D C [0 O A 044 14 0 Â·A O ~: OR~ 41 0 41 0.44 U A 64 C O ro g8@0 :31 â€¢ â€¢â€¢4 0 a, r-1 4404-1 4 0 O 0 .Z' 3 x 0, 2 4 U] w 01 .C Z .C M C m rel -1 0 441 01 -4 U K A 4 0, 1-1 4-1 k. el .0 (1) 0 Ea,C O Z 00 0 C .61 C -W = > (1) 4 U 0 0 8 0 0 C lit 2 74 4 EL, o e w K 0 0 0 0 X â€¢.4 -1 0 -1 8 ,M, 9 YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 OEE'999'E$ OOZ'E26'2$ 986'0EE'Z$ 009'689'I$ 009'E66$ SainqTpuedxa IT,laN IE 02'E99'94I$ 00'816'9II$ ED''6EZ'E6$ 00'*85'L9$ 00'*D'L'6E$ ( 90' ) sidTeoeE ESTES PARK CONFERENCE CENTER ECONOMIC IMPACT MODEL Attendees rences R2tvilage ation A Conference Center Marketing Fund 1995 Report Revenue: Hotels 15,345.00 Interest 18.55 Total 15,363.55 Expenses: Transportation 6,946.75 Coordination 6,855.00 Supplies 126.26 Total 13,928.01 Balance: Total 1,435.54 0 la. March 7, 1996 MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Museum Director Monthly Report 1. Exhibit of Local Art On Friday, March 1, the Museum hosted a reception to exhibit a donation of six paintings recently donated by Gene Mapp. They included works by Dorothy Scott, Lyman Byxbe and Dave Stirling. The reception is part of the Museum's ongoing effort to coordinate with the Art Center. The Art Center served wine and hors d'oeuvres; the Museum served coffee and dessert. 3. Program s On March 7, Janet Robertson will speak on "A Century of Women Skiers." This is the Museum's Women's History Month program. It will take place at 7 p.m. in Mun. Bldg. room 203. The February program, featuring Bob Haines, was very well received with about 150 in the audience. The Museum's booth in the Imagine This! children's festival attracted over 200 participants. March 29 at 9:30 a.m. will be the Museum's marketing brainstorming session. Bob Dekker has agreed to facilitate this session, which will be closed to the public. 4. Cobb-Macdonald Cabin The Museum's application to the State Register of Historic Places for the Cobb- Macdonald Cabin was turned down on February 16, primarily because the cabin had been moved from its original location. According to the state's Office of Historic Preservation, integrity of location is an important consideration when evaluating a building's historical significance. 5. Board Get-Together Per the Museum's strategic plan, the Advisory Board hosted a get-together with the Friends Board on Friday, February 23. Members of both Boards completed a local history quiz and got to know each other better. 6. Conservation Course Terry Schindel, a museum conservator in private practice, will hold a conservation training workshop for museum professionals at the Museum March 25-29. Bridget Carlin from our staff will attend the workshop for a minimal fee. l 3, Museum Attendance 1993-1996 3500 3000 2500 2000 1500 1000 M 500 #Em **= m#&. 1%.i 0m Jan Feb March April May June July Aug Sept Oct Nov Dec 01 *96 ~ 1995 ~ 1994 ~ 1993 Friends Membership January, 1996 500 .BEL Attendance: 95 400 - 58.9% ~ 300 -: Â«I- r:*32?mt :> X >em - r 4:Ld :[m 200 --4 .E: -Â§2â‚¬%1 | Estes Park 56 >-tee 0 1,1 ./Â« 0/,I 100 -Â« . E53*4 ..jfIEEL Iiil *11% 1::1 1.; i:~ 4 *:? B.i >#ji _, 0 - . ....Â»Â»7>...4 .:Â·:::diÂ·.L: ix-z,55 -4- -1 Ufe 1 11 Out of State 16 Expi red 1 -r Active X Colorado 23 ~ % jr | 16.8% | EB Goal ~ As of 2/20/96 | 24.2% | ~31 Estes Park F Colorado Collections Cataloging, 1996 ~ Out of State 30 _[mal 25 20 15 10 ~1 5 0 1995 Accessions 1996 E 1995 Goal ~ Catalogued Â¤ To Do I Lf I AGREEMENT THIS AGREEMENT, made this 2-/ 5.-1 day of ~cu.,plit Â« 4.,c.,1/, 19 96, by and between the TOWN OF ESTES PARK, fOLORADO, A d Municipal Corporation, as the party of the first part, and 9&Â·,r,kÂ·I f F)101.:Al-fl~.1.72. Ell 11\A.1-rif-e_pas party of the second part, 140 rie C f, 06 WITNESSETH: WHEREAS, the second party desires to hold a horse show or shows at the Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado, on the hereinafter set forth dates, and to make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party in connection with the use of said facilities. NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on t--he following date or dates: /ii,Â«e . tq Y. cf) 4 ~ 99 63 01.t 'Mi r_ 2-2. 9-23/ /9 94 1 2. First party agrees to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish any feed or straw for any of the animals and no cleaning of the stalls except as herein provided. 3. First party assumes no responsibility or liability for bodily injury, personal injury, injury, sickness or death of any person or animal, nor the loss, damage, or destruction of personal property of any person, while on first party's property and second party shall hold first party harmless for any claims made against first party for any such alleged responsibility or liability. 4. First party shall receive and be entitled to keep all receipts from the sale of box seats, whether sold on a seasonal basis or for the above horse show or shows. 1 15. AGREEMENT THIS AGREEMENT, made this 7 day of tr,LÂ·Â·'*'l/C~6-61-,U.1 , 19 96, by and between the TOWN OF ESTES PARK, jORADO, W Municipal Clypora~lon, as the party of the first part, and DA,#%4$ ~C.4/W-04-,6,Â£/2 CA~- . as party of the second part, WITNESSETH: WHEREAS, the second party desires to hold a horse show or shows at the Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado, on the hereinafter set forth dates, and to make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party in connection with the use of said facilities. NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on the following date or dates: tu-4 09 -3, f 99 6 - 84*40'-ow 4-5- 6,1 1 9 9 6 - 14 01%-,L, 7- 6,ry~.1...0 0â‚¬oac'-4 U 0 2. First party agrees to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish any feed or straw for any of the animals and no cleaning of the stalls except as herein provided. 3. First party assumes no responsibility or liability for bodily injury, personal injury, injury, sickness or death of any person or animal, nor the loss, damage, or destruction of personal property of any person, while on first party's property and second party shall hold first party harmless for any claims made against first party for any such alleged responsibility or liability. 4. First party shall receive and be entitled to keep all receipts from the sale of box seats, whether sold on a seasonal basis or for the above horse show or shows. 1 /6, ,ATION Â¢ .se type or print all information) ATE OF REQUEST: Ell,21 0 0 - TYPE OF EVENT (Check the applicable one): ATHLETIC - SPECIAL,/"-= ~~~~' ~~~*~- BRIEF DESCRIPTION (Foot Race, Parade, etc.): (30,(1)96 371'09-0 2(..1 Rkl--- ORGANIZATION INFORMATION ORGANIZATION NAME: ~3&2,6 0,7( T(11 ., - H w*404 - DYÂ»1< Do b 'twp ADDRESS: Ud , CITY & STATE: ElfÂ» 433 2-(4 1- 00, 20-1 17 PHONE: CONTACT PERSON: ~-- , PHONE: 0 OFF-)1 E Â©EONâ‚¬N);i ~jÂ»l .FL7 970, 56&81 f. c DESCRIPTION OF THE EVENT DATECS): Beginning: , UFF I 190 f TIME: Beginning: AM-.223===*&1 20 --- L' Ending: 1 1 -* Ending: - PM- NOTE: If times will vary on subsequent days, attach explanation. LOCATION: (State Highway and Mileage) 421-3< (40 Yl IL) PRoposED ROUTE(s): SY) fLOGE P\005 0 PROPOSED DETOUR(S): 1-0 EDU) 13(1Â·flt , Azo. cÂ«Scb Fr-01.Ck-~-%9 r DESCRIBE THE NECESSITY OF HAVING THE EVENT ON A HIGHWAY: DESCRIPTION OF EVENT IN DETAIL (include number of participants, description of the activity to be conducted on the highway, number and type of animals, description of any vehicle or materials to be used. Use additional sheets if necessary. Attach a map): The undersigned hereby agrees to pay the total actual cost to the State Patrol and the Department of Highwa);s for conducting any highway closures related to the event described herein and to submit payment in advance for the estimated cost of such closuresand to pay forand provide liability insurance in an amount tobe determinedbythe Chielot the State Patrol. The under- signed understands that anycosts in excess of the estimated cost must bopaid to the Colorado Stato Patrol following the event and that if the estimated cost exceeds the actual cost, Ihe balance will be refunded. 1, the undersigned,further certify that the statements contained herein or attached hereto are true, accurate, and complete to the best of,mv knowledge and belief Fele P (1 4 ACOLL 2-5 A 4.1 -) 2213)- l/LA--- og-Â©i \7 . ORGANIZATION SIGNATURE