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PACKET Community Development 1996-02-01
ty AGENDA \ I. Community Developmenk Committee Thursday, Februa,9 1,1996 8:00 A.M. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 1.b. Conference Center Report 1.c. Special Events Banner 2. MUSEUM 2.a. Monthly Report 3. SPECIAL EVENTS 3.a. Contracts Colorado Hunter Jumper Assn - 7/26 - 8/4 Quarter Horse Show - 6/14 - 6/16 3.b. Event Requests Duck Fest Parade - 5/4 Roof Top Rodeo Parade - 7/13 sales tax repots back for 95 so will do that report in March. 96: Mission Statement-always measure their success against this statement. Numbers increasing dramically. Mkt. Analysis--we define each market in market place and prioritize . Remodel experiencing pains w/busy 1st quarter use. Association Market/lst leading market. Will continue to aggressively pursue. Second leading market is corporate market. We stay out of this-focus on bigger groups. Third is SMERF Market. Gov't. Market don't spend alot of time on but are trying to increase. Non-profit sector added in 95. Percentage table presented. Product Analysis. New owners of facilities. Watch very carefully main emphasis grups using facilities comparable to us. 96 Meeting sales strategies. Due to new owners made commitments to rates. Cooperative sales efforts being advertising. Goals; 32 bookings in 96 impt. to move goals up and get rates up and more group activity. Special projects reprint feb./march. Direct mail stategies. Sales Activity Action Plan. most focus now on 97. Quarter by quarter listing. Public Relations. keep our name out there by using mailers. Of 1,000 decision makers make contact with how many? Will try to meet w/all at least 3/4 times! mailer, spring fall and holiday and contact 2/times. Hosting panel discussion and Tom moderator and opportunity to get out there. Conference Center-doing some work/repair minor. Plus report on numbers for 97/98. Nat'l. conferences also helping. Bill/how much emphasis on things to do in EP? Really have to sell destination. Special Events Calendar and Calendar insert new presented. Bob/5 major competetors what kind of specific response do we get-- RMEL/Rosol coming back to EP next year and may get big fall conference--we excell in service. Getting snow and ice again in 97. Remodeling at Stanley? Talk to Buriss on reg. basis working on their loan package. Banner. GK read his 1tr. Palmers present. Comment letters reviewed: Rooftop Rodeo, Top Hands, Chamber, Scandinavians, Woman's Club, Quota, Fine Arts Guild, Rotary, CACEP, Dimension Graphics/local business that can deal w/supply and comments of old materials, Library, Police/civic items, L&P cost to put up but not intention to pass-on---give proper notice and treat as filler--not such a cost item--guidelines will address this. Public Works need direction w/Elkhorn overlay, plus Parking lot project this Fall. CDOT letter--yes we can do it! 1. Can we do it/yes; 2. need concept approval from CDC; 3. do guidelines/specs; 4. get in place by summer ahead of construction downtown and Rooftop Rodeo event. Palmer brought examples of new banners used by Rooftop. Biggest problem will be more requests than space. GK and VO will work on; Rooftop/Scottish Festival won' be bumped due to space. Others may Community Development Committee Tourism Development Advertising Report Thursday, February 1, 1996 1. Recap of 1995 A. Virtual Visitors Guide 1.7-month Internet test of the World Wide Web 2. Presentation ofEstes Park's web site, and web demographics to members of 3CMA at annual conference. 3.3CMA Savvy Award. 4. PC/Computing's selection for inclusion in the Top 1,001 best web sites. B. National Advertising Program Focus 1. Targeted higher income traveling market 2. Discontinued use of response generators (USA Weekend) 3. Resulting response levels very close to 1994 after adjusting for USA Weekend. C. Regional Advertising Direction 1. Increased emphasis on off-season and Christmas shopping 2. Longs Peak Scottish Festival challenge by Vail. 2. Directions for 1996 - Integrated Media Schedule A. National Magazine Program Focus 1. Based on results from the Gourmet test, expanded on this category of theme travel. 2. Held circulation levels in spite of media rate increases. 3. Shifted Magazine budget to 50% Fall advertising, 50% spring B. Regional Program 1. Summer versus shoulder and winter promotion. C. Media Relations Program 1. Year-around effort 2. Media outlets 02. 10 .C e 3. JO ]U®liJ®DUIDAPEI 041 ol uognqu]UO) GulpuonS](10 3(1021 JOg - - 70~suoilo)!unwwo) puo 6u!104·'OW 0A!10001) 3~Al](130)(3 lugpiS©-Id 3CMA Certificate of AU®l.JJUJ®AO© iD)07 Ul 666 [ 3®qu.191095 Jo ADP 4191 341 091'J®sa worlor.)Ost.U Oul-lapow 19 su()Ill-3.)!Unu.Jll.lo-) All NK)-) -A]!3 341 .. 954 Special Issue!! Annual Awarlls 120 Top Prolug 1 DECEMBER 199££ , -227€b - *? ..6 ...1.- Compu ...1- I. 0 £ 3 ~~k. ·· 't . 1· ..:'.... 2. 2-41%1 ./ . I. i . - Ai··¥t . &-:4- *·4:--*4/44* :.I . 'ECK<%-9 6 :44,*~kin :~w - ~,11- . -*V , .':1«4:*.1 . . 40144 ..lisi/&/- *fift. Ae>12..... 9.-0......,IF- -3,934 ki... 9 - .mer#:14·'.94 ~I .3.-1 L ..+UL~**fF< ... 6493.·~ «41-te:.-c. •.i 2**93 5 #754422 - ·41 -, >:w .44 21·z· . ./2,54?0'1 :i · :*31.:2 : : -~.*v" .2...:' :L. \ t.ir I.'..WAI'lib . 1. 31%2% .. .·jit{.f~t~ x i)4 .- h· .: -7,&'23,· 9 T /3/*'45 · t... ,. v~ 42*B- *\..2- : - 1997- .- i I . h ..+4 4 I . 42 Tf. i- '·'~ ..' /6/2f / 'r.-1'3>-2.+~ '44,9 4- .*'.21....3.:... 4.0.1 3.€ it 9 *9 »22' 7. ' ~~ 41 '------------------------ , .. ..1 1. hip,ji, .7~ ~....'...'.. 1., =. 1 44'.- Wt;F:./;/ht,1- »r ;24% I- . 4 .1 4. 41.... .... I J .6 *24.6 1, g V EmeF>-sey~Ng ¥9*Ruit>&·. ..i .ar· 1 2 ' '.- - 1....0 ,~#Al. . L #92'.t I . 1<:{I· '- 42. 4,4 ~ . . 4. - /216 .%' 42?... . 59 111*:· 04=,4 -- 1 : 2 30:· O.4 . /: I V,RE:, 34% 4 2.-5,1,:· - 4 .* l-4...EM I ,--I. /~9.- 491%14-Spe: 2 A~f .4·»·€i.,~?· %31:32*42§: '-· · .~ 4. ~J----* *3*Let.0,5-3 ..'.2 ;/7: 12,; X.'I ·= LJ.345 1.3. 9 +I? ic.?54 '41 1 .., -2 \ tr 5,4.- 4 2,0% 1 %. .. *2:J.»*b.2 + $ .1,7 *c . 6,26.0 Welut- ; 4 - r.- Iht.~.6~ I . Sh:.......3: » A gISTAM te Rk-*2 . ..1*El ./ ,-. , 4 er/»5*?20 U #6 l.li'• I 024.9 €U·,Al 4 t1~·-.6 4 ..45>!Mi yet=,1.Wa 93 c..t' .,Ary.# 5% .f =131-Wal' r I. - " · . 4 - ... - -41. 5. . I -*62-4 ._ db . 2 4 % . . ': 4/- 9- . I - -1.-1--3 . t--. AA . " 1 - I - *r A 1 I. ..... 7.r·.*.9,-1.1.-G.thi···1·6*b#·-·''2:4• r -1-. 424.12 . I , .. I. , 0.0 ..0442 - . - ... , .1 ·· f A'•f't '. ' ·ff:F:.p''tb,... g - 1 4 Estes Park Inquiries w/0 USA Weekend Requests for Information 1989-1995 80 75,472 72,376 70 67,669 , ' 60,840 58.987 55,652 £.---i--i-- *.-I- I d--*.--il.I- I -Il- 150 -_____ 43.490 40 - --- --- 30 - ------- 20 - ------- 10 - ------- 1989 1990 1991 1992 1993 1994 1995 Table 1 c Year-to-Date December 31 5. (Thous Estes Park Telephone Inquiries Estes Park Advertising Program 76,144 74,675 61,599 60,653 51,513 40,773 31,449 7,!4411*3 : t · *L~14-4.11 r -'EEL --1- -T-- --- -r- -T- 1989 1991 1993 1995 1990 1992 1994 TABLE II: Year-to-Date December 31 Town of Estes Park - 1996 Advertising Program Integrated Media Schedule Program Description: This schedule is based on reaching three distinctly different target markets based on geographical proximity to Estes Park with both direct advertising and media releases: 1) The national market: targets families and empty nesters for long stay, high spending, vacation travel. Direct advertising in 12 national and regional magazines is the primary vehicle used to reach this national market. Subscription base for this program exceeds 17 million homes. The direct advertising program is supplemented by a media release program promoting calendar of events and special event releases to 40 national and 11 statewide magazines, as well as travel advisories to 38 major metro areas. 2) The regional market: targets the greater Denver metropolitan area to promote events, wildlife watching, shopping, for shorter term weekend travel. The Denver Post and Rocky Mountain News are the primary vehicles used to reach this regional market. Combined circulation for these two papers exceeds 600,000 weekdays, and approximately 850,000 Sundays. This effort is supported by calendar releases, event releases, and travel advisories to both print and broadcast outlets in the regional market. 3) The close-in market: targets the northern Colorado front range for ongoing year- around, short-term visitation for events, wildlife watching, shopping ie. weekenders and day travelers. Quarterly 4-page and 8-page newspaper inserts placed in the dailies of Boulder, Longmont, Loveland, Greeley, Fort Collins, and Cheyenne are used to reach this close-in market. Combined circulation ofthese dailies is just short of 200,000 households. In addition, the media release program provides 50 print and broadcast media with special event releases, calendar releases and travel advisories. 7 1996 First Quarter Media Schedule - Town of Estes Park knibLD= Dax Nadia Ad Theme Size/Type Ianum Various Each Thurs. Media List D Traveler Advisories - Fax Media Release 1/12 Friday Post/News Break Trail Open AllYear 3colx10" b/w 1/17 Wednesday Post/News Break Trail Open AllYear 3colx10" b/w 1/17 Wednesday Lists A, B, C Annual Calendar Media Release 1/17 Wednesday Media List A Romance Weekend Media Release 1/24 Wednesday Media List A President's Weekend Media Release fihouuy Various Each Thurs. Media List D Traveler Advisories - Fax Media Release 2/2 Friday Post/News Follow Tracks Open All Year 3colx10" b/w 1/4 Sunday F-R Dailies Valentine's/President's Day 4-page Insert 1/7 Wednesday Post/News Follow Tracks Open All Year 3colx10" b/w 1/7 Wednesday Media List A May-August Events Media Release 2/23 Friday Post/News Break Trail Open All Year 3 colx 10 " b/w 2/28 Wednesday Post/News Break Trail Open All Year 3colx10" b/w March Various Each Thurs. Media List D Traveler Adyisories - Fax Media Release National Magazine ads drop Bon Appetit This Place will Spoil You 1/6 pg b/w Country Home 1/6 pg b/w K " " Gourmet 1/6 pg b/w Home & Away 1/6 pgb/w " K " Mich. Living 1/6 pg b/w Midwest Living 1/6 pg b/w C, " " M-W Motorist 1/6 pg b/w d " Nat. Geo Traveler 1/3 pg 4-color d " Outside Magazine 1/3 pg 4-color K " Saveur 1/3 pg 4-color . Texas Monthly 1/4 pg 4-color 3/15 Friday Post/News Deep Breath Open All Year 3colx10" b/w 3/20 Wednesday Post/News Deep Breath Open All Year 3colx10" b/w 2. Media Schedule - Page 2 1996 Second Quarter Media Schedule - Town of Estes Park L.L_Laaic Dax Media Ad-Ihgmg Size/Type MIE Various Each Thurs. Media List D Traveler Advisories - Fax Media Release Early April Country LivingThis Place will Spoil You 1/3 pg 4-color 4/3 Wednesday Media List A May Calendar ofEvents Media Release 4/8 Monday Post/News Summer events Advenorial 4/15 Monday Media List A Event - Duck Fest Media Release 4/22 Monday Media List A Event - Art Walk/Jazzfest Media Release 4/26 Friday Media List B Sept.-Dec. Events Media Release May Various Each Thurs. Media List D Traveler Advisories - Fax Media Release 5/1 Wednesday Media List A May 31-June 13 events Media Release 5/5 Sunday F-R Dallies AMWalk/JazzFest/Wool/Rodeo 4-pg Insert 5/13 Monday Media List A Event - Fishing Derby Media Release 5/15 Wednesday Media List A June 14-June 27 events Media Release 5/19 Sunday Post/News Summertime/Events 4colxl 1" 4-C 5/20 Monday Media List A Event - Wool Market Media Release 5/29 Wednesday Media List A June 28-July 4 events Media Release 5/31 Friday Post/News Wool Market 3colx8" b/w lung Various Thursdays Media List D Traveler Advisories - Fax Media Release 6/3 Sunday F-R Dailies Wool Market 3colx8" b/w 6/5 Wednesday Post/News Wool Market 3colx8" b/w 6/5 Wednesday Media List A July 5-July 11 events Media Release 6/10 Monday Media List A Event - July 4th Media Release 6/12 Wednesday Media List A July 12-July 18 events Media Release 6/17 Monday Media List A Event - Rooftop Rodeo Media Release 6/19 Wednesday Media List A July 19-July 25 events Media Release 6/26 Wednesday Media List A July 26-August 1 events Media Release Last 2 weeks Daily K99 Radio Rooftop Rodeo 30-sec. spots M emn 74 1 Media Schedule - Page 3 1996 Third Quarter Media Schedule - Town of Estes Park Mentht= Dax Media Ad.Ih=i Size/Type Ilily Various Thursdays Media List D Traveler Advisories - Fax Media Release 7/3 Wednesday Media List A August Events Media Release Early July Daily K99 Radio Rooftop Rodeo 30-sec spots 7/5 Friday Post/News Rooftop Rodeo 3colx8" b/w 7/8 Wednesday Post/News Rooftop Rodeo 3colx8" b/w August Various Thursdays Media List D Traveler Advisories - Fax Media Release 8/1 Thursday Media List A September Events Media Release 8/12 Monday Media List A Event - Scottish Festival Media Release 8/19 Monday Post/News Fall - Winter Events Advertorial 8/25 Sunday F-R Dailies Scotsfest/Fall 8-pg Insert 8/25 Sunday Denver Post Fall Color 4colxll" 4-C 8/30 Friday Post/News Scotsfest 3colx10" b/w Late August Daily KOA Radio Scotsfest 30-sec spots September Various Thursdays Media List D Traveler Advisories - Fax Media Release 9/4 Wednesday Media List A October Events Media Release National Magazine ads drop Bon Appetit This Place will Spoil You 1/6 pg b/w Country Home 1/6 pg b/w C, " Gourmet 1/6 pg b/w Home & Away 1/6 pg b/w K " Midwest Living 1/6 pg b/w " " M-W Motorist 1/6 pg b/w Nat. Geo Traveler 1/3 pg 4-color a " Outside Magazine 1/3 pg 4-color I " 6, " Saveur 1/3 pg 4-color Texas Monthly 1/4 pg 4-color " 9/4 Wednesday Post/News Scotsfest 3colx10" b/w 9/8 Sunday R.M. News Fall Color 4colx 1 1" 4-C 9/20 Friday Post/News Watchable Wildlife Open All Year 3colx10" b/w 9/25 Wednesday Post/News Watchable Wildlife Open All Year 3colx10" b/w ID. Media Schedule - Page 4 1996 Fourth Quarter Media Schedule - Town of Estes Park ManthLD= Dax Mdia Ad-Ihime SizelTYP© Qeol= Various Thursdays Media List D Travelers Advisories - Fax Media Release 10/2 Wednesday Media List A Holiday Events (Nov-Dec) Media Release 10/7 Monday F-R Dailies Surprise Sale 3colx10" b/w 10/11 Friday F-R Dailies Surprise Sale 3colx10" b/w 10/28 Monday Media List A Event - Catch the Glow, Holiday Media Release November Various Thursdays Media List D Travelers Advisories - Fax Media Release 11/8 Friday Post/News Watchable Wildlife Open All Year 3colx10" b/w 11/11 Monday Media List B January - April Calendar of Events Media Release 11/13 Wednesday Post/News Watchable Wildlife Open All Year 3colx10" b/w Late in Nov Daily Radio TBA Catch The Glow 30-sec. Spots 11/24 Sunday F-R Dailies Catch The Glow/Shopping 4-pg Insert I)ecember Various Thursday Media List D Travelers Advisories - Fax Media Release 12/6 Friday Post/News Christmas Shopping Open All Year 3colx10" b/w 12/11 Wednesday Post/News Christmas Shopping Open All Year 3colx10" b/w 1996 Annual Promotional Media Schedule - Town of Estes Park National Publications: AAA Colorado Utah Tour Book (1.2 mil) Travel Ad Mpg, 4-color Denver CVB Vacation Planner (200,000) This Place will Spoil You 1/3 pg 4-color Colorado State Vacation Planner (400,000) Col Front Range 2-page Co-Op 1/10 pg 4-C CgllargIALAda=ials Start the Adventure brochure (180,000) distributed along the front range corridors 1996 Events brochure (60,000) distributed primarily in Estes Park World Wide Web - Internet Virtual Visitors Guide (18 mil. users) International exposure to Estes Park ll. Media List A: Front Range Media (approximately 50 media print & broadcast media; list varies to include special interest media related to topic covered) 5280: Denver's Mile High Magazine ActiveTimes Arvada-Jefferson Sentinel Associated Press (Denver Bureau) Beacon Review Benson-Barnes Publishing Berthoud Recorder Boulder Daily Camera* Boulder Weekly Broomfield Enterprise Colorado Springs Gazette Telegraph Denver Herald-Dispatch I)enver Post* EPTV (Cable television) Estes Park Trail-Gazette Ft. Collins Coloradoan* Golden Transcript Greeley Tribune* K*USA-TV 9 (Denver) KCNC-TV4 (Denver) KGWN-TV5 (Cheyenne) KLOV 1570 AM (Loveland) KMGH-TV7 (Denver) KRKI 1470 AM (Estes Park) KRMA-TV6 (Denver) KUNC FM (Greeley) KVOD FM (Denver) KWGN-TV2 (Denver Lafayette News Longmont Times Call* Louisville Times Loveland Reporter Herald* Luminaria (arts magazine) Lyons Recorder Mountain-Ear (Nederland) NBC News (Denver Bureau) No. Colo. Business Report Rocky Mountain Motorist (AAA) Rocky Mountain News* Senior Horizon Short Stuff Magazine The Colorado Daily (Boulder) Triangle Review (Ft. Collins) Up the Creek (Denver) USA Today (Denver Bureau) Westword Wyoming State Tribune/Eagle * Combined circulation of newspapers in Denver, Boulder, Longmont, Loveland, Greeley and Fort Collins = approximately 1,069,700 12 Media List C: National Newspapers (38 newspapers in key markets) Ames (IA) Daily Tribune Chicago Tribune Cincinnati Enquirer Cincinnati Post Dallas Times Herald Daytona Beach News-Journal Decatur Herald-Review Des Moines Register Detroit Free Press Fort Worth Star-Telegram Ft. Lauderdale News Gainsville Sun Grand Rapids (MI) Press Houston Chronicle Indianapolis News Indianapolis Star Inside America Kansas City Star/Pirnes Lincoln Journal-Star Los Angeles Times Manhattan Mercury Milwaukee Sentinel Minneapolis Star Tribune Omaha World Herald Peoria (IL) Journal Star Rockford (IL) Register Star San Antonio Express San Jose Mercury News Sioux City (IA) Journal St. Louis Post Dispatch St. Paul Dispatch Pioneer Press Tampa Tribune The Daily Oklahoman The State Journal Register (Springfield, IL) Topeka Capital Journal Tulsa World USA Today (Arlington, VA) Wichita Eagle Beacon 14. Media List D: Weekly Advisories Associated Press (Denver Bureau) CNN/Cable News Network Good Morning America (Denver) K*USA-TV9 KCNC-TV4 KGWN-TV5 (Cheyenne) KMGH-TV7 KOA-AM Radio KWGN-TV2 NBC News (Denver Bureau) AAA Denver The Travel Channel The Weather Channel USA Today (Arlington, VA) WGN-TV Chicago 15. 1996 MARKETING PLAN /6, . ESTES PARK CONFERENCE CENTER 1996 MARKETING PLAN Index Mission Statement Market Analysis Produce Analysis and Comparison 1996 Marketing Strategy & Goals 1996 Marketing Action Plan by Quarters 1996 Advertising Plan 1996 Public Relations Plan Civic Group Use of Conference Center 17. A: M 8 \ Z W 9 0 0 0 0 0 4 4 0 61 h 91% Uk Z 0 0 H X 0 0 H mA 0 M El 0 M The Estes Park Conference Center, constructed in 1991 1 102[ew p'sTeuuwa plaulag 'H I66I '4Z isn9nV aleG people of Estes Park, will offer the finest meeting experience Rocky Mountains for purposes of marketing the community and ext the seasonality of the Valley's economy. 'g. MARKET ANALYSIS 1996 is a transitional year for the Estes Park Conference Center. Major renovation of the Holiday Inn complex and remodels at nearby hotels should affect the ability to book conferences early on. The balance of the year will see a heavy use by the conference and civic users. 1995's Marketing effort was designed to concentrate on building market share with state and regional associations. This has and will continue to be the strongest segment for the Estes Park Conference Center. 1996 will see more of the same with the largest percentage of time and money spent to continue expanding the association market. The Association market offers both the best segment to expand hotel rates as well as a segment that fits in to the size requirements of the center. The second leading market continues to be the corporate market. The Holiday Inn sales staff will continue to solicit this market, and with the improvements to the property should see large gains in the guest room rate. Because of the average size of the corporate meetings being 60 people or less, the Town's Marketing Department will not participate in this segment. The SMERF Market continues as a strong filler market for the conference center. SMERF (Social, Military, Education, Religion and Fraternal) is very rate sensitive but has a potential to fill rooms in Estes in the value season. The Education section of the segment continues to grow with C.S.U, C.U. and U.N.C. all using the Center in 1995 and 1996. As promised in the past, the religious section of the SMERF segment will not be solicited by the Town. This segment is actively sought by most of the major properties in Estes and has been a segment that produced significant room nights before the Center was constructed. Thus the Center wants to continue soliciting new business and leave this market alone. This market is very rate sensitive. As discussed in years past, the Government market has been a segment that the Town devotes approximately 10% of its time and resources to. 1995 produced several government meetings and '96 will produce the same. 1995 was the first year that we added the non-profit section to the marketing plan. This new segment generated several leads and referrals. 1996 will be the second year of our working this market and should start to produce some bookings. 19, The following chart shows the estimated time that the Town's Marketing Director will devote to the different market segments: SALES TIME Associations 40% Non-Profits 30% SMERF 20% Government 10% Corporate 0% 2 0. PRODUCT ANALYSIS 1995 saw the beginning of a property remodel. As mentioned in the 1995 Marketing Plan, the groups are looking for nice guest rooms. I believe that the remodel at the Holiday Inn will begin to increase the re-booking of groups that have moved to the ski areas seeking more modern accommodations. The chart below shows the properties that we constantly compete with, along with an analysis of their strength and weakness. Property Guest Rms. Mta. Rms. Status Sheraton Colo. Spgs. 500 56 New Owner Snowmass Conf. Center 500 14 Excel. Accommodations Sheraton Steamboat 440 14 New Remodelled Beaver Run Breckenridge 500 15 New Owner Village at Breckenridge 440 20 New Owner The competing properties show a year of ownership change. This is very positive for the Estes Park Conference Center because it causes an upheaval in their sales staff. Of the three properties that sold, they have all experienced or are experiencing dramatic turnover. While the construction at the Holiday Inn is under way, it is creating a few inconveniences for group bookings but 1996 shows to be an equally strong year for conference bookings. A great deal of this rebooking is caused by the turnover of the competing properties change in ownership 11. 1996 MARKETINGISALES STRATEGIES Competition in the market place had a major shakeup in 1995 with a dozen key conference properties selling. High prices as well as strong sales in 1994-95 have provided record prices for these properties and the new owners are expecting to increase their share of the conference market. Properties that have new owners include Scanticon, Stouffers Colorado Springs, Iron Horse Resort in Winter Park, Marriott Vail, to mention a few. All of these are major players in the conference market and compete directly with the Estes Park Conference Center. The sales effort this year will be focused on getting the word out about the remodel of the Holiday Inn, as well as the Stanley Hotel, Best Western Lake Estes and the other properties that have made major re-investment in their properties. Goals this year include increasing our share of the non-profit sector and regional associations. With the completion of the Holiday Inn remodel it will be necessary to increase rates. I suspect that some rate resistance may be felt by the government market. 1996 will see a need to revisit the government approved per diem and try to get that increased. Special projects this year will be a reprint of the master brochure. This will take place in February or March. As in the past, direct mail will be the feature medium. A Spring mailer will be sent to the top 1,000 meeting planners talking about the remodel. The Fall mailer will feature the Center and may include the conference accommodation properties. Trade Shows for 1996: 1. CSAE Education Conference & Trade Show 2. National SGMP Trade Show 3. MPI Fall Show 4. CANPO Education Conference In December, Holiday cards will be sent to the top 200 accounts. 11, SALES and MARKETING ACTION PLAN 1st Quarter January, February, March • Reprint Brochure • Complete 1995 Actual Reports • Update Direct Mail List • Design 1996 Newsletter Ad • Place Ads in CSAE, RMAMPI, SGMP, CANPO • Re-design Transportation Agreement • Continue Phone Solicitation • Serve on the Board of Directors of CSAE • Serve on Committees for SGMP, MPI • Join PCMA • Review all 1996 Bookings with Conference Services 2nd QUARTER April, May, June • Send out Spring Mailer • Attend and Exhibit at CSAE Spring Show • Address Local Service Groups • Continue Phone Solicitations • Attend SGMP Spring Conference • Continue Ads in Newsletters • Exhibit at MPI Spring Meeting • Continue Committee work with SGMP, MPI • Continue Board Work with CSAE 23. 3rd QUARTER Juty, August, September • Heavy Phone Solicitation • Begin 1997 Budget • Attend SGMP Fall Educational Conference • Place Fall Ad's • Send Fall Direct mail Campaign • Address Local Service Clubs • Order Xmas Cards • Continue Board and Committee Work 4th QUARTER October, November, December • Exhibit at 1996 CANPO Fall Conference • Continue Phone Campaign • Send Holiday Greeting Cards • Prepare 1997 Marketing Plan • Continue Board and Committee Work 24. I I PUBLIC RELATIONS Local perception of the Conference Center continues to be an important area for our concentration. As we enter 1996, a dozen civic groups have reserve the Center. This has proven to be the single most important factor for the locals. By using the Center, locals feel the success the Center brings to their function and they continue to watch the list of conferences growing from year to year. The local newspaper and radio have been extremely helpful in keeping the locals abreast of the activities at the Center. 1996 will continue to feature the Conference Calendar in the local newspaper and reports on KRKI. Also the Marketing Director wil address local civic and trade groups on the success of the Center 25, ADVERTISING PLAN Advertising continues to be an area that history has shown the Town not to spend an exorbitant amount of money. With other mountain conference centers spending hundreds of thousands of dollars, Estes Park will continue to spend under $5,000. The marketing of the Center has a very defined client and that client responds better to direct mail and phone solicitation. We will, as in the past, advertise in meeting planner newsletters and take advantage of all regional specials. In 1995 the newsletter ads were increased to 1/2 page rather than 1/6 page. We will continue the 1/2 page format. The Holiday Inn supplements on ads by filling state travel books and agent books Newsletters to Carry Ads: 1. Society of Governmkent Meeting Planners 2. Colorado Society of Association Executives 3. Rocky Mtn. Meeting Planners Association 4. CANPO Also, listings in Meeting Planning Edition of: 1. Boulder County Business Journal 2. Denver Business Magazine 26.- January 15, 1996 name- company mailing- city Dear salutation-: The Town has been discussing the possibility of allowing a banner location on Elkhorn Avenue. My research indicates that we had a banner location on Elkhorn Avenue that was attached to the Municipal Building. During our urban renewal efforts, it was removed as the old cables were simply ugly. The Urban Renewal Plan actually favors banners; however, they are not to be poorly constructed. In years past, the Town allowed various banners to be attached to the front face of the Chamber building and to posts in the Municipal Parking Lot running parallel to Elkhorn Avenue. The Town is not pleased with the effectiveness or the appearance of these installations. We have a new banner proposal consisting of two banner poles, painted to match the street lights (very attractive) with cables crossing Elkhorn Avenue south of the Municipal Building. The other banner locations would be eliminated. We would establish standards for size installation and appearance, and these banners would be attractive and used for public purpose. For instance, we would allow a banner for the Holiday House, Rooftop Rodeo Week, Taste of Estes, Scottish Festival, Duck Race, etc. We would not allow commercial activity and would control the time the banners would be displayed. We have approached members of the Colorado Department of Transportation, the Planning Commission, and the Urban Renewal Authority - all of which support our effort. 27- January 15, 1996 Page two We have seen in other communities that, if done properly, the banners can be managed in a tasteful, pleasing manner. Whether you agree or disagree, we need your input. Won't you please write me a note on your thoughts and send it on or before January 26, 1996? Thank you in advance for your time and effort. Sincerely, TOWN OF ESTES PARK Gary F. Klaphake Town Administrator 2 5 RECEIVED J f .2 7 2 1335 ADMIN. DEPT January 19, 1996 Mr. Gary Klaphake, Town Administrator TOWN OF ESTES PARK P. O. Box 1200 Estes Park, CO 80517 Dear Gary: In response to your letter concerning banners on Elkhorn Avenue, the Rooftop Rodeo Committee is highly in favor. As you are aware, Rooftop Rodeo has a historic standing associated with the banner being displayed across Elkhorn, and the Committee was very disappointed when the poles were removed and relocated to the Municipal Parking Lot. Members have travelled throughout the state and found that banners are commonly used to promote events. With today's technology, these banners are very attractive and the service they provide by promoting events is immense. Visitors frequently tell our members that they weren't aware that a rodeo was taking place; all the advertising we do cannot compare to reaching people through a banner across main street. The Rooftop Rodeo Committee would like to go on record as being in favor of replacing the banner pbles across Elkhorn, and we wholeheartedly urge the Board of Trustees to take a positive step in this regard. Thank you for the opportunity to comment on this important issue. Sincerely, ESTES PARK ROOFTOP RODEO COMMITTEE .«9«ru~-0 Gary 0'donnor, President 2 9. TOP HANDS ORGANIZATION P.O. Box 3397 Estes Park, CO 80517 RECEIVED 586-3463 dAN 1 9 1003 ADMIN. DEPT January 19, 1996 Mr. Gary Klaphake, Town Administrator Town of Estes Park P.O. Box 1200 Estes Park, Colo. 80517 Dear Gary: In response to your letter addressing the use of banners across Elkhorn Avenue,we, ~ the members of Tophands Organization, are highly in favor of the proposal. When done in good taste and with proper regulations as to quality and size, it is an effective way to promote upcoming events within the town. Tophands Organization is highly in favor of your proposal and is willing to do what- ever'we can to make our visitors and community aware of Rooftop Rodeo Week and other special events. Sincerely, 2 I O ,40/44,1.-x Jo Adams ' President, Tophands Organization, Inc 30. RECEIVED Estes Park Area Chamber of Commerce ADMIN. DEPT JAN 1 6 1995 ONE *11'al/E!2 - €•zep,r 10€A- Aee)=s €1*H~N 13€ r C-• help .4 cu,7 uxua let- 0,2 le™xo - jnnie- 31 Post Office Box 3050 - Phone: (303) 586-4431 - Estes Park, Colorado 80517 ""11 (ge (Autdbzeuc»06 January 25, 19Ht;i~~ tqr- 2146 9104 . t, 9(66 Mr. Gary F. Klaphake Town Administrator Estes Park, Colorado Dear Mr. Klaphake: Just letter of January 15 just arrived today. It was sent to the address of Diane and Skip Betts. I would certainly favor having banners put across Elkhorn Avenue. For two years we have had a banner at the location of the Municipal Parking Lot. It is not a good location for people to notice a banner of an upcoming event. The banner that we have for our Scandinavian Midsummer Festival is professionally done and I am sure would meet your criteria for looking tasteful and pleasing. Having it put across Elkhorn Avenue would certainly be seen by many more people. I appreciate getting the letter asking for the opinion of the Midsummer Festival Committee. We all agree that that location would be better. Sincerely, 41024« Elizabeth Betts, Chair Scandinavian Midsummer Festival a (01) C DA ~Et»»f 1, 11!JUL- 361. ul/26/96 09:35 12303 586 6482 LINDA STENNETTE W] oul THE ESTES PARK WOMAN'S CLUB P.O. Box 507 , Estes Park, CO 80517 Town ofEstes Park i 170 MacGregor Ave. Estes Park, Co. 80517 1 . ' Attn. Gary Klaphake Dear Gary, The Estes Park Woman's Club regular board meeting was scheduled for this morning, but due to the weather it has been cancelled. I had planned on having the 1 fullboard respond to you letter regarding the banner for the town, but instead I will just have to send my comments. I wholeheartedly agree with the banner idea and am confident that the Planning Commission, DOT and Urban Renewal will set a standard that is attractive and i useful to promote the upcoming events for Estes Park. My only suggestions are. 1. That there be a policy set as to whom can have this I sort of publicity (i.e. non-profits/town events etc.) so there will not be a constant stream ofgroups asldng for the space and 2. That 1 sign painter be used for each banner to remain consistent in appearance and size. As a past Holiday House Chairman, I too would support such an idea as a great way for the Town ofEstes to show suppon for many outstanding fundraisers in the community and make the public aware ofdates and times for such events. 44* *Mic Linda Stennette-President 1/26/95 33. r'ret#,-t":.-rt lit _IJ JAN 7 6 1995 ADMIN. DEPT QUOTA CLUB OF ESTES PARK January 25, 1996 Mr. Gary F. Klaphake Town Administrator P.O. Box 1200 Estes Park, CO 80517 Dear Gary, We discussed your letter concerning event banners at our Tuesday meeting. The club is very much in favor of the concept. We've all been in cities where banners were used & felt it added a festive atmosphere. Depending on cost, of course, we'd like to be considered for the Taste of Estes & our Holiday Home Tour. We'll look forward to hearing from you with more details. Sincerely, Joyce Graff, President Estes Park Quota Club 34. - I. -.... 1 ./. - rr•/.r,~ n I r,¥. -9.....- .'.... a-P.- . 25, January 1996 Dear Mr. Klaphake, On behalf of the board of The Fine Arts Guild of the Rockies we would like to go on record in support of your proposal to allow banners to be displayed in downtown. As a non profit organization we are always seeking ways to efficiently communicate our activities cost effectively. A banner across Elkhorn would be very beneficial. Events such as The Western and Wildlife Art Show held annually in late July and early August and The Arts and Craft Show held in Bond Park in mid September would be ideal candidates that could benefit from the additional exposure a banner would generate. However, you letter states that "commercial activity" would not be allowed. In your interprtetation could either of these events be construed as "commercial activity"? As a Board we are aware that the Fire Depanment's craft show has come under scrutiny in the past for competing with local merchants. Several members of our board were in attendance during the town meeting concerning "craft shows". As you will recall The Fine Arts Guild's shows were not identified as causing hardship for the local merchants because the items on display at our shows are original handcrafted work that are not available elsewhere in the community (except in a few isolated cases where the artist displaying also lives in our community.) Our various theater productions (both produced locally and those that are traveling tours) could also benefit from a prominently displayed banner that could be displayed a week or two before the event. The proposed site for a banner is a great improvement over the current two locations. By being in a prominent location in town the chances for being seen are greatly increased. Will each banner be require to be submitted for approval before they can be displayed? If so, how much lead time will be required in advance of the event? If two organizations wish to use the same time frame to display who and how will a determination be made? The board applaudes you and the trustees for allowing banners to once again be hung downtown. Especially now that a much more highly visibile site has been selected. Respectfully, 2-* --layun <LE:> Tim Phillips, Co President Fine Arts Guild of the Rockies 35. Ike RotarY Club of Estes Park Duck Fest ' 96 MaY 3-4 January 25, 1996 Gary F. Klaphake Town of Estes Park Post office box 1200 Estes Park, CO 80517 Dear Gary, On behalf of our Rotary Club and the Duck Fest committee, I want to thank you for your letter of January 15 regarding the possibility of allowing promotional banners across Elkhorn Avenue. This is a matter of great interest to us and has been discussed often in our monthly planning sessions. We need to order a new banner this year and yet have been reluctant to spend the money because the present site in the parking lot, with poles pamllel to the street, has such limited visibility. We believe that major community events, like those mentioned in your letter, deserve higher visual exposure. There is simply no better place to send messages to both residents and visitors than with a banner across Ekhorn by the Municipal Building. We wholeheartedly favor such a proposal. We also support strict standards regarding size, installation and appearance. Such guidelines and specifications can be designed for the benefit of everyone concerned. If these "message boards" are not visually pleasing, they will actually detract from the event and the Town. Please let us know how we can help in getting this proposal approved. We are ready to assist in any way we can. Again, our thanks to you and the Town for reconsidering this important matter. Respectfully yours, f / Cook Mar>in-W.-Gee, publicity chair Estes Park Duck Pest 96 cc: Bob Hamblin, Rotary Club president George Williford, Duck Pest chair 34. RECEIVED CULTURALARTSCOUNCIL. OF ESTES PARK JAH 7 4 1995 ADMIN. DEPT. RECEIVED 429 W. Elkhorn, Suite A JAN 2 3 1995 P.O. Box 4135 ADMIN. DEPT Estes Park, Colorado 80517 970-586-9203 January 23, 1996 Executive Committee: Gary Klaphake Paul B. Saunders, President Town Administrator Thomas Beck, Vice President Town of Estes Park Anne Brumleve, Treasurer P.O. Box 1200 Dr. Virginia H. Floyd, Secretary Directors at Larte: Estes Park, CO 80517 Hugh Beckham Gary Elting Ron Hildebrand Dear Gary: Lynda S. Vogel, Exec. Director The members of the Cultural Arts Council of Estes Park would be Advisory Committee: delighted to see the Town of Estes Park revive a public banner program Dr. Virginia H. Floyd Morry Kaplan in the downtown business area. Patricia Maher Jo Waddell While attending the Colorado Arts Consortium annual conventions I have enjoyed many beautiful banners highlighting arts activities throughout the Affiliates/Board of Directors: American Chamber Players state. Of note are banners that were displayed in Fort Collins, Loveland, Art Center of Estes Park Steamboat Springs, Montrose, Vail, Manitou Springs and Alamosa. Chamber Music Society of Estes Park Creative Ensemble Productions Estes Park Chamber Orchestra I'm positive individual members of the Cultural Arts Council would take Estes Park Chamber Players advantage of a public banner program to publicize their own events. The Estes Park Chorale Estes Park Music Festival Cultural Arts Council as a collective would definitely seek the opportunity Estes Park Youth Orchestra to participate and publicize special events like Imagine 771isl, National Estes Park Village Band Fine Arts Guild of the Rockies Arts & Humanities Month or major visual arts exhibition's like ARTS for Galleries of Estes Park Association the PARKS, subject to rules and regulations. Longs Peak Highlanders Mountain Aires Oratorio Society of Estes Park If the Cultural Arts Council of Estes Park can be of any assistance in Park R-3 School District Riverside Ramblers developing or fostering a public banner program, please let me know. Rocky Ridge Music Center The Scandinavians Stanley Hotel Performing Arts Summerfest-YMCA of the Rockies Woman's Club of Estes Park 11). R A L..7 Representatives of individual artists , Associate Members ly#di f.96gel Estes Park Area Chamber of commerce Executive Director Estes Park Area Historical Museum Estes Park Sunrise Rotary Town of Estes Park 3Z Dimension RECEIVED Graphics.LLC JAH 7 3 1995 ADMIN. DEPT. January 24, 1996 Town of Estes Park P.O. Box 1200 170 Mac Gregor Avenue Estes Park, CO 80517 ATTN: Gary F. Klaphake and Vickie O' Connor Modern banner materials have come a long way from the cheap pennant cloth and top coated cotton fabrics that faded very quickly in the sun and cracked and ripped in even the slightest wind pressures. Today, quality banner materials have been developed with the strength and durability needed for "over the street" applications and state-of-the-art computer technology provides for a vast range of creativity. Listed below are some features available with modern banner materials: Full Spectrum of colors Smooth Surfaces Easily Cleanable Accept adhesive backed Vinyl May be painted or silk screened Opaque or Semi Translucent The relatively harsh environment of the Estes Valley (wind, UV exposer) requires that any outdoor banner application be extremely resistant to the elements. Listed below are some of the factors that contribute to the durability ofbanner material: Poiyester reinforcing fibers for tear and puncture resistance. Vinyl impregnatedfaces for weather andfade resistance. Reinforced hems, corners andfasteners provide for wind resistance and easy installation. Available in heavy 130:., 150:., and 180:.fabrics. When decorated with computer cut vinyl graphics they are easy to repair. 33 1191 Graves Ave. Estes Park, CO 80517 • 970-586-1887 1-800-987-6848 Fax 970-586-1889 Banner Application Page Two We believe that a banner location would not only be feasible from an appearance and durability standpoint, but would be very appropriate for public event advertising and awareness. Banners create a Festive Mood! An air of Festivity equates to increased revenue for our community. We are looking forward to the Community Development Committee meeting on February 1st where we would be more than happy to provide banner material, sizing, and construction recommendations. We will also provide at the time, a material and color chart for general overview. On behalf of Dimension Graphics, we are pleased to offer any input that we can. We are confident that we can provide appropriate solutions for your future banner applications. Best Regards, 6~41 42= 41·Au Rory Palmer Chris Palmer ~ Jerry palmer Elsie Anderson Customer Service Software/Technical General Manager Office Manager 39. RECEIVED interoffi JAN 2 3 1995 MEMORANDUM ADMIN. DEPT. to: Gary Klaphake CC: from: Judy Hoxsey ~- re: Banners date: January 24, 1996 Hi Gary, I am in favor of the town allowing a banner crossing Elkhorn Ave. south of the Municipal Building IF, as you say, standards would be established for size, installation and appearance, and the banners would be used for public purpose only. For example, I know that the Friends ofthe Library would like to have a banner to advertise the used book sale in August. Do you have an e-mail address? I would find it convenient to communicate with you in that manner if you do. Mine is: hoxsexju@csn.net. Thanks for asking my (our) opinion. Judy from the desk of... Judy Hoxsey Director Estes Valley Public Ubrary Distdct 335 E. Elkhom Ave. Estes Park, CO 80517 970586-8116 Fax: 970 586-0189 HD· INTEROFFICE MEMORANDUM TO: Gary Klaphake FROM: Chief Repola ~/ DATE: January 26, 1996 RE: Elkhorn Avenue Banner In reference to the proposed establishment of a banner across Elkhorn, it would be a great tool for the Police Department to increase community awareness in multiple areas. I would anticipate that we would use it for D.A.R.E. graduation, Red Ribbon Week (drug awareness), crime prevention, bicycle rodeo, and several special recognition weeks and months. Most of these programs are intended to increase community awareness on important issues. The banner would be the perfect way to keep people informed. Quite often, police work is grounded in information and education, more than enforcement. An established banner location would enhance these efforts. 41. TOWN OF ESTES PARK Office Memorandum To: Gary F. Klaphake From: Richard E. Matzke-* 84- I)ate: January 26, 1996 Re: Proposed Banner Installation across Elkhorn Ave. Attached is a memo from Ed Dragon estimating the cost ($110) to install individual banners ifthe work is performed by Light and Power Department personnel and equipment. These banners should probably be placed by Light and Power crews to ensure safety ofthe public and those installing the banners. Other concerns are vehicle access and traffic control ifthe bucket truck must be parked in a traffic lane. The Light and Power Department might be interested in displaying a "Public Power Week" banner. REM January 8, 1996 TO: Richard Matzke, Director of Light & Power FROM: Ed Dragon -~ Line Superintendent SUBJECT: Banner'Installation on Elkhorn Avenue In order to install banners on Elkhorn Avenue, the location needs to be accessible for a Boom Truck, hopefully out of traffic. The approximate cost would be as follows: 4 Man Hours @ $23.00 hr. = $92.00 1 Boom Truck for 1 hr. @ $14.00 hr. = 14.00 TOTAL $106.00 My suggestion for a flat rate is $110. 44, 1 TOWN of ESTES PARK Inter Office Memorandum January 16, 1996 TO: Gary Klaphake, Town Administrator F 41- FROM: Bill Linnane ou·yu- SUBJECT: Elkhorn Banners Bob Goehring is probably'the best person to design a wire system. It sounds simple, but he will come up with a better system if there is one. We may want to finish installation prior to Elkhorn overlay although it is not necessary. I don't have any more input other than the sooner we get a contractor to start the better price we will get. If we wait until summer, contractors will blow us off. BL:ck 43. STATE OF COLORADO DEPARTMENT OF TRANSPORTATION Region 4 1~poTI 1420 2nd Street P.O. Box 850 Greeley, Colorado 80632-0850 (970) 353-1232 November 27, 1995 Mr. Bill Linane - Director of Public Works Town of Estes Park P.O. Box 1200 Estes Park, CO 80517 Dear Mr. Linane: I appreciated your support and assistance at the Public Works committee meeting on November 22, 1995. Based on this meeting, I have the following conclusions: 1. The Yield condition at Elkhom and St. Vrain will continue. 2. CDOT will allow the placement of the proposed cross walk at Elkhom and Spruce. All signing and pavement markings will be placed without expense to CDOT. All plans will need to be approved by CDOT Traffic prior to placement. 3. CDOT will allow the placement of a banner with the following conditions: a. The banner must be a minimum of 18 feet above the roadway. b. The banner must be securely fastened so it cannot fall into traffic. c. The banner shall bear no commercial or political advertising. d. The banner may not be attached to any traffic signal pole and must not, in any way, interfere with the visibility of any traffic devices. Please advise me if any of this information is not correct. Following our meeting, I met with Jeff Barker regarding the placement of Watchable Wildlife signs. Two locations were approved; US 34 just west of Mall Road and US 36 east ofMall Road. No suitable location was determined on State Highway 7. I will send both Jeff and you a copy of the sign layout for review and approval. We will need to discuss payment options. JeffreNL-Kudnan Region 4 Traffic Engineer 4 Lf. JRK:blg February 1, 1996 MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Museum Director SUBJECT: Monthly report 1. $24,000 Gift Ruth Smith of Denver has donated stock worth over $24,000 to the Friends of the Museum for the purpose of enhancing the exhibit area. The Smiths became summer residents in 1921 when they built a log cabin on the Hondius land near Beaver Meadows. Ruth's son, Dudley, was Vice President of Community Relations with the Colorado Historical Society. The Smiths loaned a piece of furniture for the Museum's Art of Rustic Style exhibit in 1992. A letter from Mr. Smith reads in part, "Over the last few years and in particular this last year my family and I have been impressed with the improvements at the msueum. We hope this donation will help you to continue with future plans and success." 2. 1995 Statistics - attached 3. 1996 Programs - attached 4. List of 1995 Acquisitions - attached 4 51 Estes Park Area Historical Museum 1995 Statistics 1995 as compared to 1994 Item 1995 1994 Attendance 6875 7977 Admissions $8,000+ $6,564 Gift Shop (gross) $6,285, $2,928 Public Hours 225 days 207 days Total Revenues $131,186 (est.) $122,826 1995 Contributed Services, Materials, Equipment and Facilities Services (does not include 3668 hours $36,673 normal Board service) Materials (does not include $16,314 acquisitions) Use ofEquipment & Facilities $ 1,636 Total $44,623 44. == g 22 - - . 0 0 - I 4~ S m 2E !24.9 i f .O to 2 4 0, 0 > a iii i 44 9 1 1 i I ZE. 5 0 2 2 6 BE,j m .3 m = £ 2.4 -DZE 290 U ,-6 LL S .t % 2 2 2 i i : 2 9 N. 0 a# Ca 1110 Z - N 085=-M - 1.0 i 2 * 42 .!2 y 2 4 Ik G N m - - E 2 2 E 2 RE : 452¤ 4/ 32 === f.6 = 4-=2* -2 &1 22 d .0 2 .2 2 - 4 9 »- 2 -2 22, a,1 43- = i om + w CO 0 /7 EN 2 g .2 8 0 9 € B m 0 TA; 4 - . .- .* 00 - *Eg E I ~ fi= - - -1, 5= - 4,5 2 %20 :@CE .2 4 5 ./ Al~ ~ 47. 7 *i - 2 -6 M 5 5, - 4%= 5 li 5 2 I.I. Mi i~ e .22 C fil 3% al 21 torm 111,£a 22 e ==p A Century of Western Women Skiers Celebrate Fathers Day Horseback trip to Homestead Meadows May 3-October 20 Fall River Road Season Opening Celebrate Arts and Humanities Month na Wolfram and the Wigwam Tea seulls!,113 ue!,010!A Pue esnoH Al#deABO!8 e's!1!MI sou3 Janet Robertson Free admission all day Reservations, fee sumoo uod umol PIO 0!Jols#H #0 Jnol 193!101$!H .JV ]Ped salsg 841 10 Spu Jmleads 0}ouAaN 'splsaw BOAor dolls)MOM Bl'!UB!: Mooq pue Ule][}oid 'puoulturtio Jepuexalv sluelu49040,1 'Uoiss!ulpe aa]:1 asuea op!SJOA!" '100!110 UoileAJ09041 3!1019!H 'Jauunl loie lioll 'UMOJE] Allej 'eutoll Free opening reception Friday, May 3 Reenactment, Rocky Mountain Nat'I Park ee admission all day 196 Programs and Exhibits March 7 June 16 September 7 1!q!4x3 mlu!AA 9Z·SZ Ae IN L Jaqut@000 stuatuases 0!d lenuuv tunesnal suo!12AJeS@J '8 Frank Hix Survivors, Reporters and Rescuers -hand accounts of the Big Thompson Flood 5 · 7 p.m. at the MuseT~EMing Sponsored by the Nat'I Park and the Friends Art Center opening: 5 of the Museum. View vintage cars at the Museum Free admission all day ial for Big Thompson Flood 881 '181Ual goualatuo o Mied sal:3 from 8:30 - 9 a.m. tims and Surv 0. Stanley June 20 Celebrate International Museum Day July 31 Annive Free admission at the The Big Thompson Flood Bal '91 Ael, uo spunoRI ulnesnw le ped Aeluels le 181'Jew looAA 41!M Uollounruoo ul SJU@A 10 el)eled 1!q!4xg SUV Jaq!3 g mqUIaldes - g eunr 881 'Buipling ulnesnw 'urd L-9'L aunr uoildeoe, 0041 Mqs Jeo 08elu.A 'urd g-g :60!uado Jelu00 181 lunasnIN O£ Aer, 0 iplwoi j~<PI:0~ S]8410 pue eqxA uoe|~unl qjuoMI AJ MaIA 1 'W. L-g UI04 881100 pue Sliassap ]04 1995 Acquisitions List for the Estes Park Area Historical Museum GENL-1995.1.1-2 Dave Schutz 2 Silver Streak train ride tickets GENL-1995.2.1-11 Heidi Gabitzsch for D. Barker Bates Photographs of Bates, his wife, Jean Rogers Byerly, and Big Thompson Canyon; handwritten poem on YMCA Camp stationery; booklets and magazines from the turn of the century on Estes Park and surrounding regions GENL-1995.3.1 Elaine Hostmark Photograph of Estes Park Hotel by W.H. Jackson and Co. GENL-1995.4.1-21 Austin Condon 2 complete U.S. Forest Service Uniforms including decals, name tag pins, hats, tie, tie tacks, bolo tie, and Forest Service pin GENL-1995.5.1-6 Duke Sumonia for the Elizabeth Guild 2 Dorothy Scott lithographs; 2 lithographs by student of Dorothy Scott; 2 postcards of Twin Sisters mountain and Skyway tram GENL-1995.6.1-106 Dorothy Gibbs Miscellaneous items from Dorothy Scott's studio including lithographs, etchings, other prints, stencils, and drawings by Scott, ribbons of contests Scott entered, brochures from art shows Scott entered or attended, tools used for creating prints and paintings, 2 yearbooks, letter to Scott from daughter Betty Ruth Taylor, poem, booklet on Cezanne, published booklets that Scott illustrated, photo album of Scott's, photographs of Scott working, her residences, and grandson of Geronimo, lithograph stone, pocket adding machine and case GENL-1995.7.1-9 Allen Clausen 4 maps of Hidden Valley ski area; 3 brochures and 2 fiyers on Hidden Valley GENL-1995.8.1 Frank Hix Fire Insurance Rate Guide for Estes Park, dated 1924 GENL-1995.9.1-2 Jane Haynie Photograph of lake at timberline in Rocky Mountain National Park; photograph of Sheep Lake at Horseshoe Park 48. . Page 2 1995 Acquisitions List (cont.) GENL-1995.10.1-85 Bob and Virginia Akins Photographs of Sam's Service Store, Coffee Bar Cafe, Longs Peak Inn, Swiss Village, Estes Park valley and town, Longs Peak, unknown cabin, hikers, columbines; fire tower on Twin Sisters mountain; postcards of Estes Park valley and town; Estes Park Trail, dated 1953 & 1954; booklet on Longs Peak Inn; Map of Longs Peak vicinity GENL-1995.11.1-10 June Kurisu Photographs of Kato family in Estes Park and California circa 1940s; photographs of documents Ryoji Kato owned GENL-1995.12.1-11 Estes Valley Recreation and Park District Miscellaneous items from Hidden Valley ski area including snowmakers, sunshade, signs, pole, pipe, posters, and a proclamation from the Estes Park Mayor GENL-1995.13.1 David Martin for Estes Park High School Football from 1945 state championship quarter finals victory game for Estes Park GENL-1995.14.1-3 Gary Shanafelt 3 photographs of Lee Tallant and Vic McCracken GENL-1995.15.1 Donald Griffith Fuchsia umbrella purchased near turn of the century GENL-1995.16.1 Julia Lamy Black silk waistcoat, probably made by private dressmaker GENL-1995.17.1-2 Vivian Fausset 2 sheets of letterhead from South Saint Vrain Association GENL-1995.18.1 Susan Harris Child's T-shirt from Estes Park Elementary School GENL-1995.19.1 Marcia Tavel Handbill for MeGraw Ranch GENL-1995.20.1-4 Bob and Maggie Hope "Hershey" candy wrapper, dated post-1906; 3 booklets dated between 1914 and 1930 on nature and Estes Park area trails 47 Page 3 1995 Acquisitions List (cont.) GENL-1995.21.1-37 Susan Harris Miscellaneous items from Phil "Casey" Martin's estate including Kiwanis Club booklets, brochures for Ride-A-Kan and Trout Haven, reference booklets and book for Estes Park area, Programs from the "Stars of Tomorrow" talent show, yearbook, permit from Town of Estes Park, ranger hat, gym bag, coach jacket, tickets for Silver Streak train ride, tool box, oversized calendar, wage-hour log, loose manuscript pages, charge card receipt, letter on Lake Odessa stationery GENL-1995.22.1 Jim and Anne Clawson Sunbeam Mixmaster electric mixer GENL-1995.23.1 Hank Pederson Photograph of photograph of the stables at the Horseshoe Inn GENL-1995.24.1-3 Found in Museum Ticket for Estes Park Summer Ski Jump; program for Estes Park Summer Ski Jump in 1950; program for skiers style show in 1950 in Denver GENL-1995.25.1 Mary Bauer Hoover vacuum cleaner GENL-1995.26.1-4 John Steele Miscellaneous items pertaining to Estes Park Ski Club including membership card, Ski Club patch, photograph of Club members, and summer ski carnival ticket GENL-1995.27.1-2 Nancy Penfold Postcard of Bierstadt Lake; postcard of Longs Peak GENL-1995.28.1-2 Elizabeth Guild 2 lithographs by Dorothy Scott GENL-1995.29.1-9 Foster Freeman 1 complete National Park Ranger uniform including ski pants, clip-on tie, name tag pin, lapel pin, National Park Service pin GENL-1995.30.1 Jim O'Reilly Business card from Ball Art and Gift Shop GEN1-1995.31.1-3 Susan Harris 3 postcards of Estes Park valley 50. Page 4 1995 Acquisitions List (cont.) GENL-1995.32.1-4 Marcia Tavel 4 magazines titled "Aftermath" pertaining to Big Thompson Flood GENL-1995.33.1-2 Margaret Houston Photograph and negative of Arthur Devlon jumping on skis GENL-1995.34.1-19 Marguerite Campbell 2 postcard booklets of Colorado front range sights; loose postcards of Colorado front range sights including Estes Park valley GENL-1995.35.1-6 Eugene T. Mapp 2 Lyman Byxbe paintings; 2 Dorothy Scott paintings; 2 Dave Stirling paintings GENL-1995.36.1 Larimer County Clerk's Office 3 cubic feet of Larimer County Assessors records for Estes Park area GENL-1995.37 Les Foiles Corduroy cap for "Ski Estes Park"; miscellaneous photographs and brochures GENL-1995.38 Donald Griffith Wedding dress; photograph of mother and father on wedding day GENL-1995.39 George Peck Archives of Rocky Mountain National Park Ski Club GENL-1995.40 Mrs. Robert Green 6 78 rpm recordings of the dedication of Trail Ridge Road and Lake Estes 51% . I. AGREEMENT THIS AGREEMENT, made this y day of 32/?agrq 1994 , by and between the TOWN OF ESTES PARK, COLORADO, A Municipal Corporation, as the party of the first part, and (Loco . 8061-er t Jilrnper Assoc- . , as party of the second part, WITNESSETH: WHEREAS, the second party desires to hold a horse show or shows at the Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado, on the hereinafter set forth dates, and to make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party in connection with the use of said facilities. NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on the following date or dates: 3-l.4.4 04 - 33 , /996 e= Ii£.44 31 - A U.9 6/1 /99(0 2. First party agrees to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish any feed or straw for any of the animals and no cleaning of the stalls except as herein provided. 3. First party assumes no responsibility or liability for bodily injury, personal injury, injury, sickness or death of any person or animal, nor the loss, damage, or destruction of personal property of any person, while on first party's property and second party shall hold first party harmless for any claims made against first party for any such alleged responsibility or liability. 4. First party shall receive and be entitled to keep all receipts from the sale of box seats, whether sold on a seasonal basis or for the above horse show or shows. 1 4. AGREEMENT THIS AGREEMENT, made this 62·a aay o £ f~)0 .aLiLLEALL- , 19 ~~, by and between the TOWN OF ESTES PARK, (*LORADO, 0 Mup~icippl ~prporation, as the party of the firgt part, and C *4(Ri~'1-9 (6)kIL<£(63 8lt~tn.il.r\ , as party of the second part, b WITNESSETH: WHEREAS, the second party desires to hold a horse show or shows at the Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado, on the hereinafter set forth dates, and to make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party in connection with the use of said facilities. NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on the following date or dates: (bum 01 R - (ku~ju 14 - 16 4 6, Fig 4 04/NLO, GuAL 13-14-ls- 00, 1996 ijbul. 4 - *&,LM /4-/5 -/6 j /99 4 2. First party agrees to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish any feed or straw for any of the animals and no cleaning of the stalls except as herein provided. 3. First party assumes no responsibility or liability for bodily injury, personal injury, injury, sickness or death of any person or animal, nor the loss, damage, or destruction of personal property of any person, while on first party's property and second party shall hold first party harmless for any claims made against first party for any such alleged responsibility or liability. 4. First party shall receive and be entitled to keep all receipts from the sale of box seats, whether sold on a seasonal basis or for the above horse show or shows. 1 14 J I /PLICATION - (Please type or print all information) DATE OF REQUEST: /O / /9 /€D TYPE OF EVENT (Check the applicable one): ATHLETIC - SPECIAL _2L- BRIEF DESCRIPTION (Foot Race, Parade, etc.): ,f~:,-C-tuti_- ORGANIZATION INFORMATION ORGANIZATION NAME: h orar- c< '-0 W 7) / O ni. (11 «\0 of E-1.. 0 1, ADDRESS: Pfj , flow 1 -36.9 CITY & STATE: 6,·let (hi. CO 88©17 / , PHONE: 222.) 4*1 -·99>9 CONTACT PEASON: 2)O j) f te n l o 11 k TITLE: 0469/,·71'k'/,7 PHONE: (970) ..53*·-653?3 1 DESCRIPTION OF THE EVENT DATE(S): Beginning: ~-- / £7~ / ~~> TIME: Beginning: / /: 0/ AMX- PM - Ending: 5-' 4 i 94> Ending: / / ; 00 AM ._1 PM _ NOTE: If times will vary on subsequent days, attach explanation. LOCATION: El khorn Auc (State Highway and Mileage) PROPOSED ROUTE(S): PROPOSED DETOUR(S): fl.i Big horn N£Srurant ·10 Clat,nber o ~ Corn,merot- DESCRIBE THE NECESSITY OF HAVING THE EVENT ON A HIGHWAY: DESCRIPTION OF EVENT IN DETAIL (include numberof participants description of the activity to be conducted on the highway, number and type of animals, description of any vehicle or materials to be used. Use additional sheets if necessary. Attach a map): An-liqcce- Uehi de-5 , 00(1<142,15 , E-4, The undersigned hereby agrees to pay the total actual cost to the State Patrol and the Department of Highwa9s for conducting any highway closures related to the event described herein and to submit payment in advance for the estimated cost of such closures and to pay for and provide liability insurance in an amount lo be determined by the Chief 01 the State Patrol. The under- signed understands that anycosts in excess 01 the estimated cost must be paid to the Colorado State Patrol following the event and that if the estimated cost exceeds the actual cost, the balance will be refunded. 1, the undersigned, further certify that the statements contained herein or attached hereto are true, accurate, and complete to the best ot my knowledge and beliel. Rotard< (.1 lu-13 jehq/43 ORGANIZATION / SIGNATURE / DATE /PLICATION .(~ease type or print all information) DATE OF REQUEST: 1-15-99 TYPE OF EVENT (Check the applicable one): ATHLETIC - SPECIAL _-iL Parade BRIEF DESCRIPTION (Foot Race, Parade, etc.): ORGANIZATION INFORMATION ORGANIZATION NAME: Rooftop Rodeo PO Box 1967, Estes Park ADDRESS: CITY & STATE: Estes Park 586-6104 PHONE: -) Seifert 586-6104 CONTACT PERSON: Linda Hinze/MaryJo TITLE: * PHONE: (__-) DESCRIPTION OF THE EVENT DATE(S): Beginning: 7 / 13/ 96 TIME Beginning: 10:00 AM-XX PM - Ending: 7/ 13/ 96 Ending: 11:30 AM __R PM - NOTE: If times will vary on subsequent days, attach explanation. LOCATICN: (State Highway and Mileage) PROPOSED ROUTE(S): PROPOSED DETOUR(S): Starting at West Park Center on West Elkhorn traveling east to Hwy 36 to 4th Street to Fairgrounds DESCRIBE THE NECESSITY OF HAVING THE EVENT ON A HIGHWAY: DESCRIPTION OF EVENT IN DETAIL (include number of participants description of the activity to be conducted on the highway, number and type of animals, description of any vehicle or materials to be used. Use additional sheets if necessary. Attach a map): Walkers, horses, autos, floats, bands 50 entries approx. The undersigned hereby agrees to pay the total actual cost to the State Patrol and the Department of Highwa9s for conducting any highway closures related to the event described herein and to submit payment in advance for the estimated cost of such closures and to pay for and provide liability insurance in an amount to be determined by the Chief of the State Patrol. The under- signed understands that anycosts in excess of the estimated cost must be paid to the Colorado State Patrol following the event and that if the estimated cost exceeds the actual cost, the balance will be refunded. 1, the undersigned, further certify that the statements contained herein or attached hereto are true, accurate, and complete to the best ot my knowledge and belief. <- - Rooftop Rodeo Committee <sedSE.X31»-32 f b\'5 -1 6 ORGANIZATION RE Ly- DATE