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Home My WebLink AboutPACKET Community Development 1995-09-07AGENDA Community Development Committee Thursday, September 7, 1995 8:00 A.M. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 2. MUSEUM 2.a. Monthly Report 3. SPECIAL EVENTS 3.a. Request for Sidewalk Sale - Oct. 7&8 3.b. Christmas Parade Permit - Nov. 24 3.c. Evaluations Colorado Hunter-Jumpers Westernaires 3.d. Staff Comments The Community Development Committee reserves the right to consider other appropriate items not not available at the time Agenda was prepared. Community Development Committee Advertising Report 9/7/95 1. Fall Magazine Ads - Audubon Betterment Ad - 5280 Stanley Hotel article 2.Update on Advertising Responses A. Requests for Information - As ofAugust 31, requests were 55,128, or 19.37% offlast year' s pace. The drop in requests continues to demonstrate the loss of USA Weekend responses for 1995. See Table 1. 1. USA Weekend was responsible for 9,326 responses as ofthis date last year. 2. Removing USA Weekend from the comparison, 1995 responses are down 7% from 1994. See Table lc B. Incoming 800 Calls - As of July 31, calls were at 50,579, or 3% down from last year. See Table II C. Internet Responses - During the 14 week period ending 8/27, we have had 7,537 people access our Virtual Visitors Guide web site. Ofthose, 191 have requested more information via e-mail. 3. Internet Update A. Five of the nine magazines carrying our fall ads have been cited in 9 email responses as the source of obtaining our web site address. Those magazines are Country Living, Country Home, Outside, Traveler, Midwest Motorist. B. While our original intent in establishing e-mail response to our advertising was to provide an alternative response vehicle, we may find that we are reaching a new market instead. 4. Business Community/Advertising Policy Committee meeting Suggestion Evaluation A, Special Policy Committee meeting held Friday 8/25/95 to evaluate suggestion list generated at the joint meeting in July. B, Four "themes" were identified as having the highest priority (summary report attached). 1. Weather Alerts/Travel Advisories 2. Educate community on sales tax benefits 3. Need local shuttle/transport 4. Take long term view (3-5 years) C. Other suggestions are being assumed by other groups 1, Estes Park Packet Requests Estes Park Advertising Program 70 68,373 63,462 62,183 | 60 59,001 ~**~---" 55,128 - 974*93 50 47,471 dimmi"64 :~m"I Â¥:3â„¢irÂ».i 1165*R0%~: Mi#le-â‚¬1 1/1-21#91Â£ thn!!EN~2ERq# 1 40 - -...â€žF6947 'm "- =:Â·Â·aN~:///Ii â‚¬06 lilitiza~~il lillillij'Eill â€¢-Â£21@F20Â· Â·27=tÂ·,RI.==SeÂ·# ....DEÂ·:L.-0/t {'3"mi:*!ki::Ei=.TZ .:Â· i:'li;!i:iit:Ji:*!C;Er&!: 11@~~eig@* =m,effi Ar#*im - ~F'UmÂ£Z-ab-~B@~#~ . -- :E~:h. E~*~=E== F Â·& 4 EME~UEEk 14:â‚¬r#Nii: t~1t ftbÂ» 21.31*32% I."*MNI 1Â·Â·4 :'Ek:f-f~,2- 2~ 99*21 :-T~.Ii...1-U==1=. .._id-1~1=-- 7Â·IN::::2::~~ .......i:Elli#./. c,,2:2~~ ~#.~9 10 - Eage~ -- _ --- --Â·Â·Â·-Â·/":fael-....-.. Fitig=- -' - 1 : -liell .1..= =2 1 - E-:=I/:T:I. - Eal=gl. 1 1 1989 1991 1993 1995 1990 1992 1994 TABLE I:' Year-to-Date August 31 02. 11 Estes Park Inquiries w/0 USA Weekend Requests for Information 1989-1995 60 <Q Â°" 54.353 55,128 ' 47,471 49,141 46,377 - 40 38,947 30 - - - - - - - :- 20 - - ..Ill--i- I---- - 10 - - 1989 1990 1991 1992 1993 1994 1995 Table 1 c Year-to-Date August 31 3, (Thousands) Estes Park Telephone Inquiries Estes Park Advertising Program 60 52,206 50,579 ~ --- -- li1pi,4~151 42,775 -~zm. 40 216 I.im- peas'Awl tâ€ž 40 T 35,559 * Â·*L_~=*MN as=42#2~ ./ill Fla=-/111/ . i ~0113@i!*#r 'm/%**/i/#d/#j mral 2.E:::*likÂ·i! .2. -ir==.'22/4/=F;: if*%%3 4 bâ‚¬Tbil **229 .@im/* #. -/Hii E E+EaN+R!,.9!Fi;Ili# 21,293 mMp~~~ *r-41*223:1 =lI~A hal ~i~- ii~ h.i.Nifii 0%~0 '0/. - i t./**Â£:rjijt i i,Iiiq.'*~ -Â·T.Â· Â·:::=====:E=~. .:imjtÂ¥%1iliiu~~EE~hl Â· ; wi#;- I 98Â£%# :* *Ew .:itziâ‚¬Â®10 :e=:=.ErEÂ·ET'n ' #dwEE Jil =ted" : E-Ie-/3 ..i .. . ...@ams- /11/imaa/3 =~~&~34 10 ---15 - *9-- +...-.... -....-.... -.- ~ ----- __.-4.-___......_.&*-Liguht - = iNg#*11-':1#%1 ; i -m- --EE In GE:H:E=:E==. ~=*Ve Ii{FÂ·~.Pti~Â®1!&1 - -:122224~*- e*PriliE~11 1*Â§0*;1.1- "12Â£*: 1@/4.fidii ! ~~*izâ€¢*R ~rie,=i=-1/- -- mi â‚¬=l Mimmi'IN~/ 1 --T- 1 1 1 1989 1991 1993 1995 1990 1992 1994 TABLE II: Year-to-Date July 31 q. Advertising Policy Committee Meeting - Friday, August 25th, 1995 Evaluation of Suggestions list generated at the 7/25/95 joint Business Community-Policy Committee Meeting 1. List of 34 suggestions was shortened to 26 by combining several similar suggestions (e.g. three having to do with promotion of weather) and shifting of two that were clearly outside the responsibility ofthe Advertising Policy Committee (Construction Project Communication and Campfire in Bond Park) to other town departments. 2. Committee reviewed remaining suggestions to clarify and agree on the meaning of each one. 3. Committee then "multi voted" on the list of 26 in order to prioritize the ideas to a more manageable list of 3 to 5 suggestions (see attached). A. First vote (each member can vote for as many as he/she wants, but no more than 1 vote per item) resulted in 11 selections qualifying for the second vote. B. Second vote (each member can vote as many times as one-half the number of selections made in the previous vote (11/2 = 5.5 or 6 votes) resulted in 8 selections qualifying for the third vote. C. Third vote (same basis as B, this time allowing 4 votes per member) resulted in the selection of four primary topics for action. Of those four, one (Local shuttle - public transport) was shifted to another town department. 4. Result ofthe multi vote were discussed. A. Weekly weather alert/immediate-press_release. This was initiated Monday 7/31, following the Business Community meeting. The Policy Committee will explore other ways of implementing "weathef' consciousness in our advenising program. B. Educate community on sales tax benefits. This will begin in the form of research intended to identify all significant revenue sources to the community, and all significant uses of those revenues by the community (i.e. who are we in economic terms?). C. Take long-term view (3-5 years) The Policy committee has always developed programs with the longer view in mind. However, its program presentations tend to be limited to single budget years. This approach will be modified to show the direction of the program. , 5. 8/25/94 - Results ofMultivoting: 7/25/95 joint Business Community-Policy Committee Meeting Solutions Solutions: Lim 1 st Vote 2nd Vote 3rd Vote Final 1. Weekly weather alert/immediate press release 5* 3* 4* * 2. Estes Park comment card 1 3. Local business/chamber section in paper 3 4. Town newsletter to businesses 4* 3* 2 5. Communicate with visitors, also. 3 6. Economic tracking indicators - internal database 7* 3* 2 7. Court the media/no cons/treat them right 2 8. CTTA fees must be collected 1 9. Individual advertising/marketing must increase 4* 3* 3 10. More town dollars in media/public relations 3 11. Diversify advertising mix/billboards, tv, etc. 1 12. Educate community on sales tax benefits 7* 6* 7* * 13. Get on national lists (activities referral lists) 0 14. Get brochures around to other resorts 1 15. Brochure rental racks on Front Range 4* 1 16. Town needs public relations person 1 17. E.P. picture on business cards 1 18. Cross-marketing all promote same ideas 3 19. Get lure piece to visitors locally 2 20. Cooperate with Eldora mountain 4* 1 21. Need local shuttle - transport 5* 4* 4* * 22. Market fun - activities 2 23. International foreign visitor efforts 1 24. Work on off-seasons 7* 5* 2 25. Take long term view (3-5 years) 7* 6* 4* * 26. Have RMNP market the town. 6* 0 Items not included in vote: 27. Proactive approach on construction projects 28. Campfire in Bond Park (on-going activities) Items combined with others: 29. Advertise average temps/wildflowers, local - regional tv (#1) 30. Manage weather story year around (#1) 31. Merchant education - training (#5) 32. Immediate press release (#1) 33. Call Willard Scott (#1) 34. Support CTTA (#8) * = high enough vote count to move to next voting level. 6. September 7, 1995 MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Museum Director a. Monthly Report 1. Advisory Board Update: At their monthly Board meeting on August 28, the Museum Advisory Board elected Susan Harris to serve as president until the end of 1995, filling the term left open by the resignation of Frank Hix. Programs: On Saturday, September 23, the Museum is sponsoring a four-wheel 2. drive trip through the Pierson Park and Elk Park area between Estes Park and Allenspark. Donald W. Smitherman, who has owned the Elk Park Ranch since 1962, will be on hand to talk about the history of his ranch. Smitherman recently published a book called Elk Park Ranch, Human Interest Stories. 4,B#> Also on September 23, the Museum will host a Newcomers group wine and cheese ~rty and tour. On Saturday, September 16, the Museum is planning a volunteer recognition picnic at the MacGregor Ranch. Our volunteers will tour the MacGregor Museum and be treated to a catered picnic lunch in thanks for their dedicated service. This event is sponsored by the Friends of EPAHM. 3. Photo Archives: Green Thumb employee Betty Swanson has developed a flyer (attached) advertising the availability of Museum photos for duplication. The flyer was sent to area lodges, frame shops, and art galleries. 4. Professional Development: Part-time staff member Bridget Carlin was recently awarded a full scholarship to attend the annual meeting of the Mountain-Plains Museums Association in Cheyenne, Wyoming, October 4-7. Bridget works on collections management, assists in preparing exhibits, and works with the Friends group membership program. 5. Statistics: Attached. b. Museum Strategic Plan In May, 1995, you approved the Museum's new mission statement and 11 long-term objectives in the areas of management, facilities, operations, programs and exhibits, collections, marketing and participation, and funding. Attached are the one- and two-year action plan items developed by the Advisory Board, the Friends Board, and staff to meet these long-term objectives. 7. TAKE A TRIP TO THE MUSEUM AND HUNT THROUGH OUR PHOTO ARCHIVES ' A ...4 . 9.14* Â· 'le Â·1 -4- 4 --I ./. .. : .- I -':,1 1,6 , 1 0 . 3 i . 2 , - 12 - Mxvi*â€¢, ':3 - p : ..,y , .1 V. I I "Off on a hunt to the hills," Abner and Mrs. Sprague and companions, c. 1884 DID YOU KNOW THAT: â€¢ The Estes Park Area Historical Museum's photo collection is accessible to the public? â€¢ That the Museum owns over a thousand photographs which document the changes and experiences of the Estes Park area and its residents? â€¢ AND that once you have found that unique picture from a moment in Estes Park's history, YOU CAN ORDER A REPRODUCTION OF IT THROUGH THE MUSEUM? We encourage the public to use this photograph collection for research purposes or for that special picture to hang in their home or office. Now that you know this - resource is available, please pass the word on to your customers, clients, etc. Several people this summer have stated that they have been all over town looking for historical photos of the scenic Estes Valley, a rustic lodge no longer in existence or a specific individual who played a part in the history of Estes Park. Chances are they can find all of these in the Museum's photo library. Estes Park Area Historical Museum Attn: Betty Swanson 200 4th Street, Estes Park, CO 80517 Tel: 970/586-6256 y. Museum Visitation, 1993 - 1995 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 1995 0 0 192 247 659 958 984 3040 1994 0 0 0 226 2024 1761 1081 856 516 451 423 639 9971 1993 0 81 395 237 3222 1549 1703 1796 1158 389 291 434 13248 Museum Visitation 3500 3-00 2500 2000 1500 1 1000 -00 06/ - 0 11111111111111 Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec 1995 -- 1994 1993 July Visitation Â· geographic breakdown [iii] /1*.7/,1Â·1 1.11 1 f.6.. ,~12 L.24Â· i. 1 A . TJ liNI . faiE.1 -lull i <%11 Estes Park 03 Colorado Â¤ U.S. . Foreign Strategic Plan for the Estes Park Area Historical Museum 8/30/95 MISSION STATEMENT The Estes Park Area Historical Museum operates for the purpose of collecting, preserving, interpreting, and exhibiting local history for our residents and visitors. LONG-TERM OBJECTIVES Performance Area A: Management Objective #1: The Advisory Board members, Friends Board members, and the museum director will foster a spirit of mutual respect, trust and inclusion in planning for the best interest of the Museum. Action Plan: The museum director may attend all meetings of the Advisory Board and the Friends Board and their committees on an ongoing basis effective immediately. ~The Advisory Board and Friends Board will exchange minutes of their monthly meetings on an ongoing basis. l The Advisory Board and Friends Board will verbally exchange information through the museum director and members who serve on both boards. The Advisory Board, Friends Board and staff will plan at least one social event during the next year which intent is to build rapport. The Advisory Board and Friends Board, working with staff, will disseminate information about the Museum's strategic plan to other organizations, especially to other museums. During the budget preparation period, the museum director will hold meetings with the Advisory and Friends Boards to review the proposed budget and seek input. lb. Objective #2: To achieve each long-term objective, the museum director and Advisory Board will develop one- to two-year annual goals and action plans. Action Plan: /The museum director and an Advisory Board committee will brainstorm annual goals in spring for the following year. After staff consultation, the museum director will draft the annual goals. The director will present the goals draft to the Friends Board at their May meeting for review and advice. The Friends' reaction will be communicated to the Advisory Board at their June meeting. The director and the Advisory Board committee will meet in May to edit the draft and to prioritize the goals. The director and the Advisory Board committee will present the annual goals at the May Advisory Board meeting for approval at the June meeting. The approved goals will be presented to the Friends Board at their July meeting. The goals will be reviewed and updated in the spring of the following year. Objective #3: We will investigate outside funding (probably through grants) for additional staff to expedite implementation of the strategic plan. Action Plan: The museum director will investigate funding in 1995 for additional staff to assist with portions of the strategic plan. Performance Area B: Facilities Objective #1: - We will develop within two years a plan which addresses both the present site deficiencies and possible site expansion. The plan will include feasibility of funding. 2 11. Action Plan: In 1996, museum staff will begin the process of analyzing the present Museum space for optimum use, and the possible use of a building consultant to be hired in 1997. The Advisory Board, staff and Friends Board will develop a funding strategy and a time table for plan implementation. Performance Area C: Operations Objective #1: We will create networking partnerships and resource sharing with other local museums, schools, libraries, civic and special interest groups within three years, for the purpose of efficiency, the elimination of duplication, and establishing the Estes Park Area Historical Museum as the leading museum in the Estes Valley. Action Plan: The museum director will solicit working agreements in writing by the end of 1996 with two or 4 more Estes Valley museums which identify areas of collaboration such as programming and publicity, and areas of specialization. Possible collaborators include the Stanley Hotel, Bunce School in Allenspark, the Baldpate Inn, the MacGregor Ranch Museum, the Moraine Park Museum, and the Dorsey Museum at the YMCA. Museum staff will work with other local museums in 1996 to submit a tour proposal for the 1997 American Association for State and Local History conference in Denver. Museum staff will invite local groups to hold special events at the Museum. Museum staff will continue the History Camp program as a joint venture with MacGregor Ranch. Museum staff will work with the conference center to offer use of the facility and tours for state, regional and national conference groups. Museum staff will host an annual briefing for the Chamber of Commerce ambassadors. Museum staff will investigate the inclusion of brochures with information mailed by the Chamber of Commerce. 3 12. Performance Area D: Programs/Exhibits Objective #1: On a regular basis, we will develop and present attractive and innovative programs and exhibits which focus on areas of specific interest. Action Plan: In summer, 1995, staff will develop an exhibits/program plan (including a schedule for improving/changing permanent exhibits) which is based on major themes identified in the interpretive plan, is approved by the Advisory Board, and becomes part of budget planning for 1996. The plan will include the following elements: -Redoing a portion of the permanent gallery annually. -Cooperating with the Special Events Department with exhibits and programs as appropriate. -Investigating cooperating with the Art Center on a joint exhibit of local artists using works from the collection. -Producing an annual exhibit at the library. -Continuing the conference center exhibit case. Performance Area E: Collections Objective #1: We will develop a collecting list to provide a focus for active collecting in congruence with exhibits and programs. Action Plan: Using the Museum's interpretive plan, collecting policy, and exhibits/programs plan as guidelines, the museum staff will identify collections needs for 1996 exhibits. The collecting list will take into consideration the resources of other museums. The Friends Board will continue to provide acquisitions funds, some of which may be used to fill wants identified in the active collecting list. The Collections Committee will annually assess the impact of this active collecting program on staff, storage supplies, and storage space. 4 )3, Desired acquisitions will be publicized through media releases and Museum Pieces, indicating major wants and collecting goals. The collecting list will be available at the front desk for prospective donors. Objective #2: We will update the Museum's long -range collections management and care plan to assure the preservation of collections in a consistent and cost-efficient manner. Action Plan: In fall, 1995, staff will consolidate facilities surveys and other information and prioritize collections activities. Based on survey recommendations and other information, staff will update the long-range collections management plan in fall, 1995. The Collections Committee will review the plan update and recommend approval to the Advisory Board in September. Staff will prepare a Conservation Project Support grant to expedite the collections inventory, for submittal in October. Staff will identify in-house funds and work with the Friends group to solicit funding from outside sources. Staff will begin implementing the updated long-range plan in 1996. The Collections Committee will review the plan annually. Performance Area F: Marketing/Participation Objective #1: We will develop a speakers bureau, new activities, and a marketing plan to extend the Museum's education and public awareness programs into the community. Action Plan: /*he Friends Board will help evaluate the need for a marketing consultant to be hired in 1996, if necessary. The museum director and the marketing consultant, if funded, will prepare a marketing plan, with Advisory and Friends Board input, by the end of 1996. The Museum will implement a portion of the plan by 1997. 5 14. Staff will apply for a Museum Assessment Program (MAP) III grant in 1997 to assess the public functions of the museum. The Museum will be represented in some Town parades with EPHAATS vehicles, floats, or other means. Museum staff and volunteer speakers will be available for specially-booked museum tours. Museum staff will continue to work with the school district. Museum staff will continue to use local publicity sources such as KRKI Radio, the Allenspark Wind, and the Estes Park Trail-Gazette. Performance Area G: Funding Objective #1: We will broaden our funding base by establishing additional, annual, private -sector revenue producing programs for the Museum. Action Plan: The Friends Board will begin to develop a support group of Friends members to aid in fundraising. The Friends Board will develop one new fundraising program in 1996. Such a program might be: Grandma's attic and bake sale storytelling and music evening ice cream social and receptions for groups quilting bee and auction of guilt when completed table setting contest historic home tours Safeway gift certificates dinner with speaker : restaurant competition races Jackson Brooks' slide show on auto restoration bike race program or exhibit in conjunction with Scottish fest 6 15. Objective #2: We will develop a planned giving program, including a gifting catalog (a published wish list in pamphlet form of items for patron sponsorship). Action Plan: A committee of Friends and staff will investigate the development of a planned giving program including expansion project and estate gifts, and report to both Boards in 1996." Objective #3: We will develop an annually updated fiscal plan which includes cost estimates for implementing goals, and which tracks Town funding. The plan will contain strategies for supplementing Town funding from other sources to help the Museum meet its goals. Action Plan: The museum director consulted with Town finance director in May, 1995 to track the museum's funding history and to establish a methodology for funding projections. After the action plan is approved, the museum director will work with staff and the Friends Board to develop the first-year fiscal plan for implementation in the next year's budget. They will develop projections in less detail for the following year. 7 16- SIDEWALK SALE 1 '4- F "Surprise Sale Weekend" will be held October St-li ind--9Â·th-7 1995. -Request for sidewalk sale- as provided forgin Ordinance 15-91 pertaining to. "containment". 1. Hours 9:00 am to 6:00 pm 2. Business to be allowed to sell merchandise in front of their store only during the hours specified above. 3. Each business to be allowed one outside selling space. 4. Sidewalk displays shall provide a minimum clearance of 4' for pedestrian ways and handicapped accessibility. Displays will be not allowed in any street. 5. All participating businesses must possess a current Town Business License. 6. Those merchants without sidewalk frontage may reserve space in Bond Park. 17. SURPRISE SALE GUIDELINES 1. Sale times will be: Saturday, October 7, 1995 Sunday, October 8, 1995 10:00 am until 5:30 pm daily 2. This is open to all Estes Park businesses - not just downtown. We hope that everyone including the hardware stores, office supply stores, etc. will join in. Remember - the sale will be advertised for local interest, as well as out-of-town. 3. Surprise Sale Weekend will be held rain or shine. Sell your items inside and/or outside - hold your sale no matter the weather. 4. You may sell merchandise in front of your store on the sidewalk during the above times ONLY. Set-up and take-down 9:00 am and 6:00 pm. 5. Each store may have only one (1) selling space outside. 6. Sidewalk displays shall provide a minimum clearance of 4' for pedestrian ways and handicapped accessibility. There will be no displays or merchandise placed in any street. 7. Merchants outside of the downtown area who are located in a non-retail area may apply to reserve a space in Bond Park for those days to sell merchandise. Space request must be made prior to October 2nd and is subject to Committee approval. 8. You don't have to have merchandise in front of your store to participate - hold your sale inside. 9. Advertising: A. Display ad in Estes Park Trail Gazette and northern front range papers beginning October 2nd. B. Mention the sale in your own advertisements during the week to let shoppers know - you are participating. C. Let your regular customers know about the sale weekend through direct mailings. D. Display the POSTER that will be provided. 1 F. ORDINANCE NO. 15-91 AN ORDINANCE AMENDING SECTION 17.16.050(c) THE SAME RELATING TO CONTAINMENT WITHIN THE C-D DISTRICT WHEREAS, the Board of Trustees of the Town of Estes Park has determined that it is necessary to amend Section 17.16.050(c) of the Municipal Code to allow the selling and merchandising of goods and services outside of buildings located within the C-D District during certain special events of the Town of Estes Park. NOW, THEREFORE, BE IT ORDAINED BY THE BOARD OF TRUSTEES OF THE TOWN OF ESTES PARK, COLORADO. Section 1. 17.16.050(c) Containment shall be amended to read as follows: C. Containment. All activities within the C-D District shall be wholly contained within buildings except for access, parking, loading and, if screened by a sight-impervious fencing or plantings, storage and refuse containers. If approved on special review by the Board of Trustees, outdoor eating areas may be allowed. Municipal uses are exempt from this containment provision, provided such municipal uses are approved by the Board of Trustees. The Board of Trustees of the Town of Estes Park may, by resolution, authorize activities outside of buildings within the C-D District, pursuant to the terms and conditions of said resolution. Said resolution shall be specific as to the time, place, and extent of the activities allowed outside of buildings and shall contain such provisions that are necessary to insure that the use of public and private property is consistent with public health, safety and welfare. Section 2. This Ordinance shall take effect and be enforced thirty (30) days after its adoption and publication. PASSED AND ADOPTED BY THE BOAR- A- TRUSTEES OF THE TOWN OF ESTES PARK, COLORADO THIS 0251â‚¬ DAY O Lq., 1991. U 0 TOWN OF ESTES PARK, COLORADO By: #f)LU,- M4yor ATTEST: 1~61 0 . 4471&D TOWN CLERK ~~, .1 . APPWCATION - (Please type or print all information) DATE OF REQUEST: _9_41_/-Qi_ TYPE OF EVENT (Check the applicable one): ATHLETIC SPECIAL _.AR BRIEF DESCRIPTION (Foot Race, Parade, etc.): Parade ORGANIZATION INFORMATION ORGANIZATION NAME: Town of Estes Park - Special Events Department ADDRESS: Estes Bark, Colorado 586-6104 ~ CITY & STATE PHONE: (- CONTACT PERSON: Linda Hinze .Dfirector 586-6104 TITLE: Â· PHONE: C-) DESCRIPTION OF THE EVENT DATECS): Beginning: 11 / 24/ 95 TIME; Beginning: 5:30 AM __ PM _X 7:00 AM- PM X Ending: .lb.28-25 ~ '~ ~. Ending: NOTE: If times will vary on subsequent days, attach explanation. LOCATION: (State Highway and Mileage) Elkhorn Avenue PROPOSED ROUTE(S): PROPOSED DETOUR(S): Spruce Street east on West Elkhorn to Chamber of Commerce Parking Lot DESCRIBE THE NECESSITY OF HAVING THE EVENT ON A HIGHWAY: DESCRIPTION OF EVENT IN DETAIL (include number of participants, description of the activity to be conducted on the highway, number and type of animals, description of any vehicle or materials to be used Use additional sheets if - - I necessary. Attach a map): Christmas Parade - Marchers, Floats, Autos The undersigned hereby agrees to pay the total actual cost to the State Patrol and the Department of Highwa9s for conducting any highway closures related to the event described herein and to submit payment in advance for the estimated cost of such closures and to pay for and provide liability insurance in an amount to be determined by the Chief *of.the State Patrol. The under- signed understands that any costs in excess of the estimated cost must be paid to the Colorado State Patrol following the event and that if the estimated cost exceeds the actual cost, the balance will be refunded. 1, the undersigned, further certify that the statements contained herein or attached hereto are true, accurate, and complete to the best of my knowledge and belief. Special Events Department C~Â»mbslk-.Lls 9/1-95 ORGANIZATION SIGN*7Â·URE DATE j O 6 4 Estes Valley * SUNRISE P.O. Box 4261 M ROTARY. me. Estes Park, CO 80517 Attn: Linda Hinze Fax: 586-6909 Date: September 6, 1995 The Estes Valley Sunrise Rotary would like to provide Hayrides at the Autumn Gold Festival. Aspen Lodge has agreed to supply Hayrides at a cost of $5 per person on the Town's pre- approved route. Aspen Lodge will provide certificate of insurance. Thank you, Kathy Lissner President TOTAL P.01 ROOFTOP RODEO COMMITTEE 1996 MEMBERSHIP NAME PHONE ADDRESS Adams, Jo - Vice President 6-3463 PO Box 509 Brown, Mitch 6-4819 PO Box 1272 Brumleve, Jerry 6-8242 PO Box 3234 Carra de Salero, Trudy - Sec. 6-3865 PO Box 195 Cunningham, Carol 6-0223 PO Box 4166 Cunningham, Don 6-0223 PO Box 4166 Dill, Rick 6-8477 PO Box 470 Downing, Bobbi 6-0416 1861 Raven Ave. Downing, Paul 6-0416 1861 Raven Ave. Hobert, Ken 6-9519 PO Box 1992 Jenista, Chief 6-4461 PO Box 360 Johnson, Glen 222-3249 PO Box 360 c/o Chief's Kingery, Steve 6-8212 PO Box 3022 McPhee, Dave 6-3869 PO Box 4271 McPhee, Judy 6-3869 PO Box 4271 Murray, Sean 6-4332 PO Box 1472 O'Connor, Gary - President 6-3653 PO Box 434 O'Connor, Vickie 6-3653 PO Box 434 Ramey, Ralph 6-5853 1470 S.St. Vrain Seifert, Bob 6-6655 PO Box 3641 Seifert, Mary Jo 6-6655 PO Box 3641 Sishc, Kelly 6-6108 PO Box 1241 Smith, Megan 6-6294 PO Box 3636 Smith, Spencer 6-6294 PO Box 3636 Thomas, Chuck 6-3883 MR Box 1967 Van Horn, Joan 6-5900 PO Box 456 Watson, Bonnie 6-1149 PO Box 2594 Watson, Deb 6-6683 PO Box 689 Whiteside, Betty 6-0561 PO Box 152 ASSOCIATE MEMBERS Smith, Jill 6-4679 1857 Hwy 66 Smith, Karen 6-4679 1857 Hwy 66 Thomas, Sue 6-6465 PO Box 4448 SPECIAL EVENTS EVALUATION 1995 SILVER DOLLAR HUNTER-JUMPER SHOW DATE: July 25 - August 6 NO. OF YEARS: 13 years NO. OF DAYS: 12 MANAGEMENT: Colorado Hunter-Jumper Association PURPOSE: Education and promotion of Hunter-Jumper horses ACTIVITIES: Performance classes ADVERTISING: Trade magazines & direct mail by the show management. Town of Estes lists on their Year Events Schedule and ads with a calendar of events on it. Local newspaper has free article coverage. EXHIBITORS: 0 % Local 70 % Colorado 20 % Out-of-State 1990 1991 1992 1993 1994 1995 NO. SPECTATORS 1,000 1,000 1,000 1,100 900 900 NO. EXHIBITORS 1,222 1,203 1,094 1,000 1,000 1,000 NO. ANIMALS 382 376 342 380 345 390 RENTAL INCOME - ARENAS 4,200 4,345 5,455 4,370 4,195 5,270 STALLS 22,627 22,229 22,539 19,840 18,588 23,817 TOWN EXPENSES - 28,362 38,924 46,861 61,194 TOWN REVENUE 36,359 41,654 48,573 40,821 38,556 50,933 GROWTH POTENTIAL: Number of horses was up this year--we have only room for about 80 more horses. Good show management. Grounds and arena maintenance is key. COMMENTS: The Hunter-Jumper horse industry appears to have begun its comeback. The youth are once again enthused and interested in competing on the show circuit. Most trainers and breeders look forward to a thriving industry once again. They offer two days of amateur showing--marketing Colorado horses. Majority of exhibitors are here for two weeks--showing in both shows. 2(. SPECIAL EVENTS EVALUATION 1995 WESTERNAIRES DATE: August 11 & 12 NO. OF YEARS: 37 years NO. OF DAYS: 2 MANAGEMENT: Westernaires PURPOSE: Grounds rented by Westernaire Group to provide equestrian entertainment. ACTIVITIES: They produce two shows for the general public consisting of precision riders and western acts - all youth. ADVERTISING: Local newspapers and poster SPECTATORS: 5% Local 85% Colorado 10% Out-of-State 1990 1991 1992 1993 1994 1995 NO. SPECTATORS 1000 1200 1000 1100 1200 1200 NO. EXHIBITORS 735 756 903 900 850 675 NO. ANIMALS 245 252 301 280 225 224 RENTAL INCOME - ARENAS $ 300 $ 300 $ 300 $ 300 $ 300 $ 300 STALLS $ 980 $1,008 $1,204 $1,220 $1,292 $1,244 TOWN EXPENSES - $3,503 $4,478 $5,308 $5,751 TOWN REVENUE $3,016 $3,019 $3,655 $3,663 $4,024 $4,031 GROWTH POTENTIAL: Attendance growth is possible - weather always plays a big part in drawing the tourists in the evening. Marketing program of Westernaires in Estes week of determines attendance. The Westernaires indicate they have many parents staying at local motels for two nights (estimate 160 rooms). COMMENTS: Worthwhile - youth organization and some of the future leaders. They also produce income for Park School District by renting the High School and Middle School for two days. 024 35 1/ CL? 1/ TO: Sue Doylen, Chairman FROM: Linda Hinze, Special Events Department \/; b k. 1 0Â§/ / 1 -b DATE: September 6, 1995 RE: Community Development Committee Meeting - Sept. 7, 1995 At the Community Development Committee Meeting,Â·I would like to add the following items to the agenda: 1. Rooftop Rodeo Report/1995-96 Membership 2. Autumn Fest - Rotary r&questing horse-drawn wagon rides Supporting information attached. 0 11