HomeMy WebLinkAboutPACKET Community Development 1995-06-01AGENDA Community Development Committee Thursday, June 1, 1995 8:00 A.M. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 1.b. Conference Center Update 2. MUSEUM 2.a. Monthly Report 3. SPECIAL EVENTS 3.a. Contract - Christmas Parade, Nov. 24, 1995 3.b. Rooftop Rodeo Report 3.c. Artwalk/Jazz Fest Evaluation 3.d. Kite Fly -- - The Community Development Committee reserves the right to consider other appropriate items not not available at the time Agenda was prepared.
Community Development Committee Advertising Report 6/1/95 1. Update on Advertising Responses A. Requests for Information - no update B. Telephone Inquiries as of April 30, 1995 totaled 19,480 calls, an increase of 6.4% over the same period last year. See Table II. 2. Editorial Coverage A. Travel Holiday, May 1995 issue. Full page picture and text at the Stanley Hotel in their annual "Reunions" section. Circulation: 600,000, advertising value $27,093 B. Country Magazine, June/July 1995 issue. Halfpage spread of Sprague Lake with supporting copy. Circulation and value: unknown. 3. Internet Update - Virtual Visitors Guide at (URL) http://www.rockymtntrav.com/estes/ A. Background 1. Question re: e-mail response address in advertising 2. Research as to options with report in October 3. Response to Trail article and KRKI news by Lee Lasson of On-Line Consulting 4. Development of a World Wide Web site 5. Web address now included as advertising response option. B. Response Mechanism 1. 800 response for information 2. Forms response for Visitors Guide C. Current Status 1. First five days 5/24 - 5/28 drew 258 hits including 13 e-mail requests for more information. 2. Sixteen links have been established with other web sites (vertical & horizontal). a. Vertical - to increase our exposure (reach) 1. Web-site directories 2. Search databases 3. Travel directories b. Horizontal - to expand our presentation 1.Local community pages 2. Park pages 1
Estes Park Telephone Inquiries Estes Park Advertising Program 19,480 20-'* 18,316 ~ 18-r . 16,404 «91- 16-'* 14,531 15,100 143 4 041 g 12-/ 11,029 I 0 10 ~8 - -9 - tU4 2 4 Nfl 1?14 9. 4,21 21 0. i , i C 2 1990 1992 1994 1991 1993 1995 TABLE 11: Year-to-Date April 30 2
10 . 10 0 U •4 /9.446 - I =. .,i, 4%: 9 2 ELS ' '2* 'At 1 #.2 , ~2 .»Ni /. . .U=- 'il eu . .»~ , t. . . 1 .... a. . . .... . 1 .1. . ./1 '' :It '' . 0 1. 910 1 0 0 1¢ 1 This place will spoil you So will cool starry nights, dry clear days, and scenes ~ like this at every turn. Fine ,-g~,~ dining, great shopping and lfi-f%9794 Ctia**2 : 4' ·au a variety of lodging, all surrounded by this stunning -. mountain environment, will keep you coming back to our Colorado village year after ·· _1~~~ . ~~ year. Call 1-800-44-ESTES, .. - -/ 9..cr Ext. 15 for your free Visitors ~ see us on the World Wide , 44-710 f . ~3 /'.·/42%* Web (URL) http://lou)u), . 4 0" 4 023 - . , Ap'j-* 41~ · · 41-i,f,.'9 r .'~;'. ' rockymtntrau.com/estes/ 141*.9..:11'.<42. 4049 r... .. .. iii' i.:4 77, h *.'32--r -~ e, 71·1.1, A-* Estes Park , GATEWAY To MOCKY •OUN TAIN NATIONAL PARK a 3 SECOND WIND/18001184 (LP) ~ *.34 _. 9 /Th ESTES PARK FALL AD 95 14 Attdwhiolld Nut),3 sautor 566 1 1 Nuad *u{)1
Your comments please In order to serve our customers better, and be more effective in our use of the Internet, we would appreciate knowing a little more about you. Would you please take a minute and fill in the email form? You may also request more information via US Mail using this form. From: (your email address please) Your Name: Mailing Address: City: State/Province: Zip/Postal Code: How did you find the Estes Park Virtual Visitor's Guide? Search. - Link. _ From Where? Magazine. _ Name of magazine? Other. Where? Would you like to be mailed a hardcopy ofthe Visitor's Guide? Yes. _ No. _ Do you want individual lodging properties to send you their brochure? Yes. _ No. _ Have you been to Estes Park before? Yes. _ No. Do you plan to visit Estes Park in the future? Yes. _ No. _ Your feedback is important to us. Please tell us what you think! [multi line area provided here for typed comments] You may [send] when done, or [clear] ifyou want to start over. 4
kfrank@xmission.com, 04:16 PM 5/29/95. Feedback to Estes Park 1 Date: Mon, 29 May 1995 16:16:44 -0600 From: kfrank@xmission.com To: lee@on-line.com, pwm@rockymtntrav. com Subject: Feedback to Estes Park Virtual Visitor's Guide Errors-To: lee@on-line.com X-UIDL: 801842757.018 Great Web site. Our family is looking forward to visiting Estes Park. Any information you could send us would be greatly appreciated. Thankst ---- "Ken Frank","kfrank@xmission.com","6129 Elsie Court","Salt Lake City","UT","84123", .1 1 nk", „Yahoo", "", "", "yes", "n<DTY, "rlc", "yes,T 5 Printed for pwm@csn.net (Peter Marsh) 1 ~ !
pthom@nwlink.com, 02:52 PM 5/29/95, Feedback to Estes Park Vir 1 Date: Mon, 29 May 1995 14:52:37 -0600 From: pthom@nwlink. com To: lee@on-line. com, pwm@rockymtntrav. com Subject: Feedback to Estes Park Virtual Visitor's Guide Errors-To: lee@on-line.com X-UIDL: 801842757.017 i just had to tell you that this is probably the most beautiful spot i've found on the netil! thank you so much...i have been enthralled for the past half hour (and i live in the pacific northwest...not too shabby itself!!!\ thank you for a fun memorial day vr trip !!! ---- TT TY , "pthom@nwlink. com", "" ,/1,1,1/,1, TT TT . " TY TT „„ .„ „„ TT TT " TT n TT . TT . TY 6 Printed for pwm@csn.net (Peter Marsh) 1
Accommodations Sales Tax Collections Town of Estes Park 160- 140 - 120- - 1002 - 80- 60- 40- 20- 0-1 Jan Mar May July Sept Nov Feb April June Aug Oct Dec i 1984 ~1 1990 I 1994 7 (Thousands)
2 8 #1 Gift Shops $323,206 #1 Restaurants $512,034 #1 Accommodations $722,535 #2 Restaurants $315,914 #2 Groceries $481,313 #2 Restaurants $672 ,273 98,'329$ setaeoois E# I86'D9D$ sdotts :I.JID E# '6D'062$ SUOT,epOUIU!000¥ E# 660'LZS$ sdogs lits D# SEO'SE*$ uorlepounuooo¥ r# *st'062$ seT.zeoojo THE BIG FOUR SALES TAX COMPARISONS 1984 1990 1994 .
June 1, 1995 MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Museum Director SUBJECT: Monthly Report 1. Exhibit Opening: The Museum's Wool Market display opens with a free, public reception on Thursday, June 8 from 5-7 p.m. The exhibit, done in cooperation with the Special Events Department, includes items from teachers at the Wool Market workshops and entries in the Interweave Press teddy bear contest. It closes on Sunday, the last day of wool market, at 3 p.m. to allow participants to retrieve their display items. 2. Programs: On June 15, Evelyn Kaye will talk about researching her new biography of Isabella Bird, Amazing Traveler. She will be accompanied by storyteller Unda Batlin, in authentic costume, who will present Bird's Colorado visit and 1873 Longs Peak ascent. The program will take place at 7:00 p.m. in Municipal Building room 203. The Friends annual picnic will take place on June 17 from 11:00 a.m. to 3:00 p.m. at the Anna Wolfrom Wigwam tearoom site (see flyer, attached), with a program by Ann and John Reichhardt. The Friends will host a reception for board members of the Kenneth Kendal King Foundation on June 17 beginning around 4:15 p.m. at MacGregor Ranch. As you know, the King Foundation recently awarded $5000 to the Museum Friends to support History Camp. The Parade of the Years antique automobile show on May 20 was unfortunately rained out, but we appreciate the support of the Parade of the Years car owners, our local EPHAATS car club, the Town of Estes Park, and the visitors who came despite the bad weather. 3. Statistics: Attached. Year-to-date attendance through April is 439 visitors, plus 780 participants in off-site programs, for a total of 1219. (The Museum was closed to the public during January and February). 4. Professional Development: At the annual meeting of the Colorado-Wyoming Association of Museums in La Junta (May 18-20), I was elected to the Board of Directors, and will serve a 3-year term. The American Association of Museums has asked me to survey the operations of a Texas museum as part of the Museum Assessment Program (MAP). The program is funded by the Institute of Museum Services, a federal agency; it pays my expenses and a small stipend. I expect to conduct the survey, which will take 3 days including travel time, in the Fall, using vacation time. 9
/ litu·*&3' Jilli .7 LUAXME2 Vqi- at the Friends of the Estes Park Museum Annual Picnic When? Saturday, June 17, 11:00 a.m.-3:30 p.m. Where? Site of the Wigwam Tea Room in RMNP. The site is located off Spur 66 up the old Wind River Gulch near the entrance to Windcliff Estates. What? Bring a picnic lunch on this excursion to the site of the area's first single woman homesteader, Anna Wolfrom Dove. Ann and John Reichhardt will discuss the fascinating history of the site and lead us through the remaining structures. How?_ Meet at the Museum parking lot at 200 4th street at 11:00 a.m., and we will car pool to the picnic location. A map will be provided to drivers. R.S.V.P. required by 6/9195-call 586-6256 10
Z 1 ·rl 1 1 CD - r·4 IN - 0 CO -3 1 -J r, E o \A t40000 C to 400 ....=0==.4 ..= 11 EPAHM Visitation oe(] AON 100 unr X Jdv Jew Cle:! uer oDa Ao 400 deS Enlf Aew adv JeW qa 6ED' Lfz G66I IL66 689 EEP ISP 9IS 958 IBOI I9LI fzoz 9ZZ ~t66T 097.Er PE, I6Z 68E 8SII 96LI EOLI 6VSI ZZZE LEE 96€ I 0 E66I Table k 1993 - 1995 3222 (auto show> 2024 (auto show, clothing - 966 L - - - I - 966 L - £66L 'uollel!9!A ulnesnw
Table 11 April Visitation geographic breakdown (by %) \ as compared to Table 111 11 1994 Visitation geographic breakdown (by %) - --341 [El -taLLED>'[@] PEI 4 20 ---5 ~5-1 ¢ I lAi] Estes ·Park 19 Colorado £ ill U.S. ~ Foreign - ~ 1 11-lili- -4'MT---tpll·. -~7.~- 48.9 Et! Estes Park ~.. Colorado I U.S. ~ Foreign Outreach Programs (off-site only) Year to Date Programs Participants Apdl 1995 4 -780 April 1994 7 1036 Apd 1993 8 324 12
-0-2.... LETTER OF UNDERSTANDING The following shall serve as the understanding between the Town of Estes Park, hereafter referred to as "Town", and Connie Boschen d/b/a Connie's Cartoons, hereafter referred to as "Coordinator", regarding coordination of the 1995 Christmas Parade, hereafter'~,referred to as "the Parade" or "the Event". 1. The Town will pay $10,000 to Coordinator in return for services as Christmas Parade Coordinator for 1995. 2. It is understood that the services to be rendered by Coordinator include coordinating the efforts of the various entitles and individuals; administering the contracting for services, equipment and personnel; submitting invoices for same; planning the general character and presentation of the Parade; directing the general character and presentation of the Parade; directing its formation; and causing it to be presented at the appointed time. The appointed time is agreed to be approximately dusk on the evening of Friday, November 24, 1995. Coordinator shall not be responsible for acts of God and conditions beyond the control of Coordinator, which may delay, postpone or cause cancellation of the Parade. 3. Town agrees that Coordinator shall have option to coordinate Christmas Parades, or such similar activities and celebrations as may replace the Christmas Parade, in 1996 and 1997, subject to the Town and Coordinator agreeing on the terms and conditions of the coordination of those events. 4. - It is understood that the proposed budget to be submitted by the Coordinator on or about August 18, 1995, will be tentative in nature, and that amounts associated with specific line items may be substantially adjusted. However, the Coordinator will not contract for rentals, materials, or services in amounts totalling more than $2,500, without the express written authorization of Town. The $2,500 is in addition to and separate from the above- referenced $10,000 for service. 5. It is understood and agreed that the $2,500 budget is essentially for items associated with mounting of the Parade. This includes such items as lights, generators, sound systems, stages, decorations, sanitary equipment, decorations for street and stages, and rental of costumes and props. It is understood and agreed the $2,500 is insufficient to provide for the construction and presentation of floats and characters associated 13
f with the Parade. Coordinator will attempt to obtain " sponsorships" of f loats, characters and combinations thereof, by soliciting funds from merchants, lodging establishments, and other business people and organizations. Funds raised by Coordinator in the form of sponsorships shall first be used to create and construct sponsored floats and/or characters; and secondly to compensate Coordinator for creative services, obtaining of materials, and for labor involved in the construction of the sponsored floats and/or characters. Any and all agreements between the Coordinator and sponsor shall be solely by those parties and should not in any manner involved the Town. 6. It is understood and agreed that the size, extent and character of the Parade is contingent upon and subject to the level of success Coordinator may or may not achieve in obtaining sponsorships, and no warranties or guarantees are made or implied by Coordinator regarding the level. of success that coordinator may eventually 'achieve in attempting to obtain such sponsorships. Coordinator agrees to use best efforts to obtain sponsorships and thereby to maximize the size and extent of the Parade. Town agrees to use best efforts to assist Coordinator. 7. It is understood and agreed that Coordinator shall own the salvageable portions of the floats and characters, whether in whole or in part, as well as the creative design of,the floats and characters, and sponsorship rights to any floats or characters shall be limited to this year's Parade. However, to the greatest extent possible and financially feasible, sponsors shall have the option of sponsoring the same floats and characters in successive years at costs similar to 1994 and/or adjusted at levels consistent with cost of living indexes. 8. It is understood and agreed by the parties hereto that the Coordinator is an independent contractor. This letter of understanding shall·not be construed as establishing the relationship of employer/employee, joint-venture, partnership, or any other like legal entity, with regard to the relationship between the Town and Coordinator. 9. It is understood and agreed that the Town shall be responsible for obtaining liability insurance of the parade. Said insurance shall be through the Town's current insurance arrangements with CIRSA. As an independent contractor, Coordinator shall be responsible for providing statutory worker: s compensation insurance coverage for all employees of Coordinator involved in Coordinator's duties and responsibilities pursuant to the terms of this Letter of Understanding. 14
i 10. It is understood and agreed that the Town shall also be / responsible for the following: a. All advertising and promotion as previously planned in the 1995 Town approved budget; b. Postage and copying costs of Coordinator relating to coordinating the event; c. Personnel to drive floats and other vehicles associated with the Parade or its presentation; and construction and transportation of stages, stands, and/or related structures; d. Supervisory personnel and facilities for parking; e. A convenient storage area for equipment, costumes, characters and other materials related to the event. As an indication of agreement and understanding of the above, the Parties have signed as follows: AGREED TO THIS DATE TOWN OF ESTES PARK By: Mayor ATTEST: Town Clerk Connie Boschen Connie's Cartoons Corl,Nio ~~80»fliA- Connie Boschen 15
SPECIAL EVENTS EVALUATION 1995 JAZZ FEST & ART WALK WEEKEND DATE: May 13 & 14 NO. OF YEARS: 5 NO. OF DAYS: 2 MANAGEMENT: Max Wagner, Estes Park Gallery Association & Special Events Department PURPOSE: Introduce and promote Estes Park as an active arts and music community. Bring visitors to Estes Park on shoulder season weekend. ACTIVITIES: Jazz concerts in Bond Park and a tour of open houses at various art galleries throughout town. ADVERTISING: Local newspaper, six front-range newspapers, poster, programs, insert. SPECTATORS: 15% Local 75% Colorado 10% Out-of-State 1991 1992 1993 1994 1995 NO. SPECTATORS 800 1,600 3,000 4,000 2,000 TOWN EXPENSES - no adv. 1,000 2,100 2,000 2,900 6,550 TOWN REVENUE 0 0 0 0 2,500 Volunteer Hours - 400 GROWTH POTENTIAL: Jazz Fest: Good growth potential as long as sponsors and funds are available to provide popular bands. Art Walk: Will continue to grow each year just being the quality event that it is. Both need continued advertising in the frontrange and Denver area, Jazz and Art publications. COMMENTS: Jazz Fest: Having Barlow's, Mama Rose's and Poppy's as sponsors again this year enabled us to provide high quality bands. We hope to continue the sponsor relationship with Barlow's Plaza so that we can continue upward. Max Wagner should be asked to continue to direct this event. Attendance was down due to sndw and cold weather. Art Walk: EP Gallery Association does an excellent job promoting this event. The participating galleries were very pleased with the audience numbers. These two events work well together. 16
SPECIAL EVENTS EVALUATION 1995 KITE FLY DATE: May 13 NO. OF YEARS: 7 NO. OF DAYS: 1 MANAGEMENT: Special Events, Optimists Club, Park 3 School, Chamber of Commerce, Trail Gazette, Estes Valley Recreation District, Skynausaur, Inc. PURPOSE: Promote kite flying for all age groups ACTIVITIES: Kite Fly - 4 age groups, free pop, free kites ADVERTISING: Insert, local newspaper, news releases ATTENDEES: 70% Local 30% Other Colorado 1992 1993 1994 1995 NO. ATTENDEES 100 130 100 60 NO. EXHIBITORS 56 70 52 30 VOLUNTEERS HOURS 50 50 REGISTRATION FEES - None TRAFFIC COUNT US34 TOWN EXPENSES - not including advertising - staff expense only TOWN REVENUE - None GROWTH POTENTIAL: Very good. We have not pushed advertising on this event. Local advertising given by the Trail Gazette as their sponsorship and the insert in the frontrange are the only newspaper advertisements being done. It could be a Regional Kite Fly, involving several hundred people and several days, if we joined with a Club in the local area and put on a more professional competition. To do this a minimum of $5,000 would be needed. If a professional competition were to be held the Optimists Club would not be involved, their direction is for a "fun kids day". There are always a number of flyers who do not register and fly only for the fun of it during and after the competitions. COMMENTS: Weather week of was cold and snowy. Saturday morning was cold and almost too windy. Participation was down and I believe a result of weather conditions. This is a fun event with nominal work involved for the Special Events Department. Day-of-manpower is volunteered by Optimists Club, Chamber of Commerce, Recreation Department, and Special Events. We had exhibitors as far away as Littleton, and a number from Greeley, Loveland, and Longmont. 17