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Home My WebLink AboutPACKET Community Development 1995-02-07AGENDA Community Development Committee Tuesday, February 7,1995 10:00 A.M. 1. COMMUNITY DEVELOPMENT 1.a. Advertising Report 1.b. Conference Center Report 2. MUSEUM 2.a. Monthly Report 3. SPECIAL EVENTS 3.a. Contracts Miniature Horse Show - June 21 - 25, 1995 Arabian Horse Show - June 30 - July 4, 1995 3.b. Parade Permit Requests Duck Fest Parade - May 6, 1995 Hippy Dippy Do Wap Parade - June 3, 1995 3.c. Valentine's Weekend - Carriage Permit 3.d. Sales Tax Collection Policy (Special Event Functions) 3.e. Rooftop Rodeo Report 3.f. Staff Reports - Frost Giant Race The Community Development Committee reserves the right to consider other appropriate items not not available at the time Agenda was prepared. Town of Estes Park Advertising Program 1994 Measured Results Town of Estes Park Advertising Program 1994 Mission Statement To Promote Estes Park as a vacation destination through effective and efficient use of media communication strategies. Position Statements National Market: Position Estes Park/Rocky Mountain National Park as a premiere mountain vacation destination. Regional Market: Position Estes Park/Rocky Mountain National Park as the regional hub for events, entertainment and mountain recreation Conference Market: Position Estes Park as the location Of a new meeting facility unique in scenic appeal and Front-Range proximity for use by mid-size conferences 2. 1994 CZQALS 1. Increase level of awareness in core national market areas. 2. Establish winter appeal of Estes Park in regional market. 3. Maintain fulfillment requests at or above 1993 level. 4. Maintain incoming 800 calls at or above 1993 level 5. Maintain average gross CPI below $4.00. OBJECTIVES 1. Target advertising message to address trip types: Trip types that apply to Estes Park include Touring, Outdoors, Country Resort 2. Build on equity of 1990-93 advertising program. 3. Redirect media selection to increase midwest geographic coverage. 4. Maintain presence in travel-focused publications. 5. Maintain presence in active-lifestyle publications. 6. Expand schedule of Open All Year ads. lTrip Types as defined in Longwoods "Colorado's Opportunities in the U.S. Pleasure Travel Market". October, 1990. Visitors Guide Requests 1994 Requests for Information = 84,788 Volume Increase over 1993 = 10,906 Percent Gain over 1993 = 14.76% 4 Estes Park Packet Requests Estes Park Advertising Program 90 J 84,/88 76,778 80 1 71,611 73,882 70J * 601 ~Â» 50-" 4~,~490~~~~ 401 F6 30-/ 20 1071 442 0-3 1 42*Rm"r/ \ 1 1 1989 1991 1993 1990 1992 1994 TABLE I: Year-to-Date December 31 (Thousands) Total 800 Calls for Information 1994 Incoming 800 Calls = 76,144 Volume Increase over 1993 = 15,491 Percentage Gain over 1993 = 25.54% 6. Estes Park Telephone Inquiries Estes Park Advertising Program 80-** 76,144 70/ 61,599 60,653 ~~ 60 1 9%Â§94= .wrrr.w* 28Â« 1~ 51,513 44\\*4*q 2% 9% 2 50-' 92% \\Nâ‚¬ c 40,773 -*44 Â§ 40-'* 30,562 @ 30-, 4 9994 ..6.'.. I th. 10 - tritÂ©j m E Â»1.01 0 1989 1991 1993 1990 1992 1994 TABLE Il: Year-to-Date December 31 'Z Top Ten States for Information Requests Rank State # of Requests 1. Texas 8,886 2. Illinois 7,729 3. Michigan 4,897 4. Missouri 4,733 5. Colorado 4,702 6. Ohio 3,928 7. California 3,867 8. Iowa 3,772 9. Kansas 3,473 10. Indiana 2,849 3. Top Ten Out-of-State Markets for Incoming 800 Calls Rank Market Area # of Calls 1. Kansas City/Topeka 3,737 2. Omaha/Lincoln 2,434 3. Dallas/Fort Worth 2,387 4. Chicago 2,294 5. St. Louis 1,624 6. Houston 1,574 7. Wichita 1,124 8. Des Moines 1,122 9. Minneapolis 1,081 10. New York/Newark 939 9, Economic Return - National Magazine Program Based on the 1993 Conversion Study, visitation resulting from the 1994 national magazine advertising program equalled 22,950 vacationing families who spent an estimated $10,804,164 for an estimated sales tax revenue of $432,164 at a net media cost of $122,134 representing a return of $3.54 for every dollar spent in the national magazine program Conversion includes "Did Visit" & "Definitely Will Visit In Near Future" Responses. 1 0, <C 1- 32 Â§4 CS 2 0 : -5; :S: 0.2 A A 15 le Z * 3, g, m 8, m 15 ff -0 E g .vcneff<i %{i 0 0 Â£ .6 -9 020*2 -v -- O 16 RE@'of:&32Â»> ocow O 0 H > elli<2JEJ J=Z 1.-O =MJ'-5,-roodz)* 1- O z f li Town of Estes Park - Advertising Program - 1994 Analysis 1/12/95 1994 Estimated Conversion Values Based on 1993 Conversion Study AD SALES SALES X VER. NUMBER , ~ERVAPAR~TY REVENUE REVENUE 5,534 30.51% 1,688 $514.00 867,850 34,714 5,910 36.21% 2,140 $436.00 933,045 37,322 1,362 36.21% 493 $436.00 215,027 8,601 4,733 30.51% 1,444 $514.00 742,236 29,689 1,737 36.21% 629 $436.00 274,230 10,969 8,905 43.60% 3,883 $513.00 1,991,764 79,671 298'ZD 990'48 K'L 00.4 LS$ DOE'Z 969 l.917 LOCS 092'Z 229' Le L 00964$ 9 LD % ts.00 99Â£1 EED'D K 889'098 00'698$ 400' L %O LEE 6/L'E 22â‚¬6 L Â£08'98+ 00329$ Â£Â£6 %ge.ge 86Â£'g el.'99 ODD'989' L 00/1.89$ 6â‚¬L'E %00'26 8 Lt''g 862'9 L Â£*6'*68 00*9Â£*$ 906 % LS'00 696'2 294'19 *99'989' 1 00Â£88$ OZ6'E % LD'Et 298'6 49 1'80$ 1 & L'1,08'Ok$ 420'9 096'28 Z LE'99 sesuodsew,A!$!A 11!AA Welj~~1~~c] p~~1~~!Aipzd~epmouion MAGAZINE RESPONSE R 10 CONVER uthem Efficiency - National Magazine Program Media Cost Per Inquiry (C.P.I.), 1994 $2.49 Media Cost Per Inquiry, 1993 $3.04 Cost Per Inquiry decrease 1994 over 1993 $0.55 Efficiency Improvement over 1993 18% Total Value of Efficiency Change: 56,835 magazine ad responses x $0.55 $31,259.25 la 1 Media Information Program Performance Activity: 1993 1994 Calendar of Events & Special Release Coverage $68,527 $52,840 Adjustment for 1993 Folks Festival Coverage -9,768 Adjustment: 1994 Clipping Service missing reports 8,500 Adjusted Coverage * $58.759 $61.340 Special Editorial Coverage USA Weekend 5/29/94 article 59,600 Total Coverage Value * $58,759 $120,940 Return on Investment of $12,960 $4.53 $9.33 *Includes only that editorial coverage where information supplied by this program was used by the publisher. 13. . Town of Estes Park Media Information Program 1994 vs. 1993 Clipping/Conversion Report Usting by Topics Covered Topic 1994 Coverage 1993 Coverage * Change Calendars:Museums & Galleries $5,399.13 $9,147.19 ($3,748.06) Calendars:Theater & Music 4,410.45 5,651.75 (1,241.30) Stanley Hotel events 3,506.28 3,055.14 451.14 Special sections/columns 11,476.28 14,080.02 (2.603.74) Scots Fest 10,242.98 8,666.34 1,576.64 An Walk/Jazz Festival 3,849.00 5,063.94 (1,214.94) Christmas Events 436.09 4,430.65 (3,994.56) Rooftop Rodeo 798.13 1,944.00 (1,145.87) Memorial Day Weekend 2,995.29 1,403.90 1,591.39 Romance Weekend 498.18 1,351.88 (853.70) Western/Wildlife Art Show in calendar 786.84 (786.84) Fishing Derby 866.86 754.15 112.71 Fourth of July 344.57 590.96 (246.39) Wool Market 5,241.35 428.02 4,813.33 Rally'n the Rockies 874.45 398.14 476.31 Horse Shows 256.98 243.15 13.83 Teddy Bear Picnic in calendar 58.84 (58.84) Duck Race 135.06 703.91 (568.85) Holin' Through 273.00 n/a 273.00 Savvy Award 164.60 nia 164.60 Folks Fest nia 9,768.29 (9,768.29) CHher 1,071.15 n/a 1,071.15 TOTALS $52,839.83 $68,527.11 ($15,687.28) *Does not include coverage resulting from private contract with Festival 1 4, 1st Quarter Regional Newspaper Advertising Test Results First Quarter test of 3 Open All Year ads in the Denver Post and Rocky Mountain News cpntributed to the following indications of off-season growth potentill ---Ill-$--- 1st Quarter National Park Visitation up 18.4% 1st Quarter In-State Wats Line Calls up 49.0% 1st Quarter Sales Tax Revenues up 15.2% And resulted in the Town of Estes Park winning the 3CMA 1st Place Savvy Award for the second time in three years /5, CONFERENCE CENTER REPORT (Verbal) 1 4, , February 7, 1995 MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Museum Director SUBJECT: Museum Report /1. Mission and Goals: Gary Klaphake, representatives of the Museum Advisory Board and Friends Board, and I have begun meeting to develop a revised mission statement and goals for the Museum which are consistent with the Town's strategic plan. This process was identified as Town Board Goal #8A. / Topics under discussion include increasing programming diversity and creating resource-sharing partnerships with other groups. 4. Programs: The Museum hosted a genealogy workshop with 23 attendees on January and is considering hosting a more comprehensive genealogy course, due to participant interest. --3 ~-, We are participating in the t*38919 This!-Cultural Arts Council activity on February 18, opening our World War II homefront poster exhibit on March 4, and developing a panel of women who lived in the Estes Park area during the war. 44 Copier: We have purchased an $1885 Canon copier with funds donated by the Friends of the Museum. 5. Conference Host: I will attend the Colorado-Wyoming Association of Museums board meeting in Cheyenne on February 11 to present Estes Park as a site for 9~1#4 that group's 1997 annual meeting. . l 7. AGREEMENT THIS AGREEMENT, made this /95' day of ~MF~ V 1995 , by and between the TOWN OF ESTES PARK, COLORADO, A Mp,nicipal Corporation, as party o f the first part, and ~UptiL>Late *12 008 s party of the second part, WITNESSETH: WHEREAS, the second party desires to hold a horse show or shows at Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado, on the hereinafter set forth dates, and to make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party in connection with the use of said facilities. NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on the following date or dates: Date: l.-*c/2-)~o o2/ IL (tj,LU,LL J d ll c J.CkÂ«-t- OP 5- 0 2. First party agrees to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish .any feed or straw for any of the animals and no cleaning of the stalls except as herein provided. C AGREEMENT THIS AGREEMENT, made this 4.-5'07# day of Â£)Ed<P,9749,? 199%~ , by and between the TOWN OF ESTES PARK, COLORADO, A Municipal Corporation, as party of the first part, and Aol C.bu)R/lbd AkAB GAL ~(152 d.08 , as party of the second part, WITNESSETH: WHEREAS, the second party desires to hold a horse show or shows at Estes Park Fairgrounds at Stanley Park, (hereinafter referred to as Stanley Park), Estes Park, Colorado, on the hereinafter set forth dates, and to make contractual agreements for the use of the facilities at Stanley Park and services to be furnished by first party in connection with the use of said facilities. NOW IT IS AGREED AS FOLLOWS: 1. The second party shall hold horse shows or halter classes on the following date or dates: A 0 /1 Date: JuNE 38-~ JoiL; 1,199.5- Nd-7784 Ltissas JoLl? 42-4, 199S- ~EAFORMAAet ~Â·A-352& 2. First party agre-s to furnish to second party all available stalls and exhibition space for animals at Stanley Park as herein provided. First party will not furnish any feed or straw for any of the animals and no cleaning of the stalls except as herein provided. 19, ,ATION BASh ALL -ase type or print all information) DATE OF REQUEST: \l / 70 /29\ TYPE OF EVENT (Check the applicable one): ATHLETIC - SPECIAL 2= BRIEF DESCRIPTION (Foot Race, Parade, etc.): P Â»-33*.~3L ORGANIZATION INFORMATION 03'Â«PX- iE- e %6 Â©Ox (Nxk, ORGANIZATION NAME: 17 0-rkeÂ¥ cal/le OF 25 TEE 'PA12,1< ADDRESS: 12 o. 13-DY 1942 CITY & STATE: es -na g=~rrLI c , CD , pHoNE;83_) 306 -957 9 CONTACT PERSON: SACK. 00 â‚¬Rbf -r\TLE: C'+Ain MiÂ¥P PMONs,03 621:-253-9 DESCRIPTION OF THE EVENT DATECS): Beginning: < / ~ / ~.%~ TIME: Beginning: ~~'~/~D AM j~_ PM _ Ending- 46-L/9.13 Ending: ~|~OO AM...< PM_ NOTE: If times will vary on subsequent days, attach explanation. LOCATION: (State Highway and Mileage) E L1<140<1 0 Ad 6- F g D M 'Â· PROPOSED ROUTE(S): PROPOSED DETOUR(S): 13/6-l+Dith) RES'Ful 118'MT -TO 0:gu_ - I-- --es RO*31Â»bÂ»:~ DESCRIBE THE NECESSITY OF HAVING THE EVENT ON A HIGHWAY: DESCRIPTION OF EVENT IN DETAIL (include number of participants, description of the activity to be conducted on the highway, number and type of animals, description of any vehicle or materials to be used. Use additional sheets if necessary. Attach a map): 1 The undersigned hereby agrees to pay the total actual cost to tho State Patrol and the Department of Highwa~)s for conducting any highway closures related to the event described herein and to submit payment in advance for the estimated cost of such closures and to pay for and provide liability insurance in an amount lo be determined by the Chief of the State Patrol. The under- signed understands that anycostsin excessof the estimated cost must be paidtothe Colorado State Patrol following the event and that if the estimated cost exceeds the actual cost, the balance will be refunded, 1, the undersigned, further certify that the statements contained herein or attached hereto acclrue, accurate, and complete to the best ot my knowledge and belief. ./)-CD*- 9.-che> C VA tb<>-0Â¤9 410Â·4 1%,- n. 4.-/ ORGANIZATION .J SIGNATUAt ' / ' J , / DATE 1 11.-.1 LU /11 corn , â€¢ APPLICATION (Please type or print all information) GATE OF REQUEST: j / ~ / ~ S~ . TYPE OF EVENT (Check the applicable one): ATHLETIC - SPECIAL Â»O_ BRIEF DESCRIPTION (Foot Race, Parade, etc.): 411 0 op, I ni po e Y Do Coo p Rlrcid â‚¬, ORGANIZATION INFORMATION ORGANIZATION NAME: ares p.\3-0.14 0 i.-fan 641, ADDRESS: s 00 6\61 Th Orn_pson 730 , 4(Nb 30 3-0 CITY & STATE: 06 , ROS-)-7 PHONE: (313 526-4 43 C ! CONTACT PERSON: (bubl -E POSQi-\84~LE:ant \12 PHONE: 3* ) 054-0 I gb/ -3 DESCRIPTION OF THE EVENT DATE(S): Beginning: 6 1 2) i qh TIME: Beginning: AM - PM - Ending: 6 ~ 3,94 AM - PM - NOTE If times will vary on subsequent days, attach explanation. SEAXLT- i L LOCATION: J)1010 -61_-14 4*3Â¥20 Al)fE SPROCE- (State Highway and Mileage) I./. t.loobiE \Al -r 8 EAST-- PROPOSED ROUTE(S): PROPOSED DETOUR(S): ~ DESCRIBE THE NECESSITY OF HAVING THE EVENT ON A HIGHWAY: +3132 AÂ·,82 01Â·_64 46 Motâ‚¬ PED p LE col L L T)2\ ldâ‚¬ (DA IU~ STer k- 1&612 PED PLE Cl) f L L SEE 1-C DESCRIPTION OF EVENT IN DETAIL (include number of participants, description of the activity to be conducted on the i highway, number and type of animals, description of any vehicle or materials to be used. Use additional sheets if , necessary. Attach a map): DEZI LL_ 3-UÂ»-1 - A'\ 2\12-4 \4 1 &36 43)060 O T-)-1-â‚¬ ST\2-â‚¬E!- The undersigned hereby agrees to pay the total actual cost to the State Patrol and the Department of Highwa9s for conducting any highway closures related to the event described herein and to submit payment in advance for the estimated cost of such closures and to pay for and provide liability insurance in an amount to be determined by the Chief of the State Patrol. The under- signed understands that any costs in excess of the estimated cost must be paid to the Colorado State Patrol following the event and that if the estimated cost exceeds the actual cost, the balance will be relunded 1, the undersigned, further certify thal the statements contained herein or attached hereto are tryet accurate, and complete to the best 01 my knowledge and belief. 9 9 12-Â«__ c -u/l.fle) 02~4)14 90Â«{7< (9 ORGANIZATION SIGNATURE ~ DAT-2---- 2j, . . 3.c. VALENTINE'S WEEKEND - Carriage Permit Verbal Discussion 01. UkS=bUL . TOWN OF ESTES PARK , . V.*4*04 'h,2 4. 7,7-: 1%2.Â£,445,~ Fize. '6. R----1~95*84%1$4:rti ' r. .1$ .1 :047*Y" A â‚¬ r ...... F ..5 2Â£ 11,0.24, T. p Special Events Department Estes Park Fairgrounds February 7, 1995 Marianne Pool Romance Of The Rockies PO Box 373 Estes Park, CO 80517 Dear Marianne: Your request for an alternate route for.a horse drawn carriage ride on February 11 and 12, 1995, was presented at the Community Development Meeting under the Special Events Presentation on February 7, 1995. The request for a route from the Stanley Hotel west on Wonderview, north on MacGregor Avenue to Devils Gulch to Black Canyon Drive and return the same route to the Stanley Hotel was denied. Safety for the horse, carriage and riders is the primary concern with the left hand turns onto and off of Wonderview. You do have permission to conduct the carriage ride from the Trolley Station on Elkhorn Avenue, north on MacGregor Avenue, east on Wonderview and west on Elkhorn ending at the Trolley Station. Thank you. Sincerely, Linda Hinze Special Events Department Executive Director 1h 303/586-6104 Post Office Box 1967 Estes Park, CO 80517 TOWN OF ESTES PARK Â»t' ' SPECIAL EVENTS DEPARTMENT cfr 7 - a., c.3 :r p. O. Box 1967 97 *- Estes Park, Colorado 80517 Qtr 2 C 303/586-6104 EVENT REQUEST Date Submitted: Il tj / 45- li i Name of Event: Rn,Mci itce of 1-Ile Acki'/5 - 7,1 |211% ine'5 UUke,/4 // Date of Event: fe 0 11 4 150 Applicant's Name: f~ 1161 ria l/1 /16 1--CO~ Sponsoring Organization: R o mance of 1 11 & bc. I<- I es Mailing Address: r.01 80% 313- 654,6 -Pdrk Telephone Number: 596- 6,6 qi Description of Event and Proposed Locations: 61 +Sclieduled Choicâ‚¬ A 1, Lc -Tionle Y Jetel- bockup /ocar,on- De/den Ea-fle, - Ket a e,T <49 V, 0 2 0 11 ~''finlss,o,1 0,- 234rn 1 ted Tor folle,Divlf route : - Defad rtom Ord n /tf>t 30 f likt- on Donclert.ew to Alcâ‚¬rgor to DC'vi Ds (%/clt cover) I will need Permits for the following: Bond Park Riverside Plaza Tregent Park Parade Permit Public Street Use ~ Do you need electricity? Yes -No Special Requests: (i.e. parking restrictions, barricades, etc.) N \A /7/ 25Â»1 7*r Applicant Signatur-e , 4 :11 m I. 2 ~ P'Â°O Devi/,s 4, LLch 4 0 hor] 1.0 a/Â·- f)'Nke a Ur g \ 13'ack Oux,en Dr, 4 return 1-0 9-1-,i.de,1 -te"Â·n-e ev W ' vellun te 9 ranley e.cÂ·,6,~ \1act< up Devil's Gll.6,4-0 1Â£ Gred or ctio ll)Â©Aderolew 4 back 40 -S+61,4 ky' 1 i f j h j lA 6Â© A Â£ -64 ~tolual 40 cu w avetotlq Â£592 4>Actua 1 1 #v Z , i - ~i -'41,1487 uâ‚¬4 .,q Â£Â£# ' Act ~Mcd> 01-1 416620 9.- ~~244,16 ue'76Â¢tte<12Â£Â·Ot:,/ UY\AU 4 -lk. C ttihil,wa utud apt 6(ault 1~ . 4 dc / 47-4 \ A ; 0 \ LI u .1 - ,1 ' t }/1 'De 0 1/l 2 1 1 1 61,(A J.% lbAMI JU.141 47%2 ptÂ»'t' (FLE cjt#2404 1/3/95 TOWN OF ESTES PARK SALES TAX COLLECTION POLICY SPECIAL EVENT FUNCTIONS The Town of Estes Park requires the following procedures be met by all special event organizers to ensure the collection and remittance of all sales tax for all affected special event functions held inside Estes Park city limits: 1. Obtain a Business License for the event from the Town Clerk's Office - $200.00/year fee. 2. Every organizer is to furnish each event vendor with the following: â€¢ Applicable Sales Tax Chart. â€¢ Instructions that all sales tax collections must be paid directly to the Colorado Department of Revenue. Proof of the remittance to be given to the event organizer prior to being considered for inclusion in the following year's event or any additional event. Verification will be confirmed by the Special Events Department. â€¢ Colorado Business Registration Form #CR 100 (Sales Tax Application) and Colorado Department of Revenue Special Event Retail Sales Tax Form #DR0098 for vendors or sales persons without a Colorado Business License (Sales Tax License). 3. Provide a list of all vendors which includes their name, business name, mailing address and Colorado Business License (Sales Tax License) (if available) to the Special Events Department within 30 days following the event. Organizer: Sample copies of all forms described above are attached and available from the Special Events Department, 303-586-6104. 23,