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Home My WebLink AboutPACKET Community Development 1994-11-031 COMM. DEV. AGENDA PACKETS - 1991~ Y ':Ar--- 1994 MADE IN LETTER AND LEGAL SIZES expanding tgifee file pockets expand as papers are added ALVAH BUSHNELL COMPANY 925 Fllbert St. Phila., Pa. 19107 Standard Legal Size 344 Inch r . P-1526 *41 .~ - 1.--I~--41. Al:. J=L- . I AGENDA Community Development Committee Thursday, November 3, 1994 8:00 A.M. 1. Advertising Report 2. Museum Report f Community Development Committee Advertising Report j 11/3/94 1. Inquiry Status: As of the end of October, packet requests are 15% over the same period 1993 (80,413 vs. 69,964) and as of the end of September, 800 incoming calls continue at 26.4% over the same period in 1993 (69,701 vs. 55,124. As a special note: our supply of '94 Visitors Guides was depleted by late October. Since then, we have been telling callers that we will send them the 1995 Guide in mid-December. Response to this has been positive, so, we are notifying those whose names are on readership service lists with a post card explaining the same thing. 2. Travel Industries Association of Colorado conference, 10/12/94 , A. 1-800-COLORADO is now being answered. This is funded by a collective of visitors bureaus, resort associations, and chambers around the state. B. 1995 Official State Vacation Guide will be published by the Colorado Hotel and Lodging Association in conjunction with their Accommodations Guide. 400,000 copies will be printed with 200,000 reserved for the 800 number, 100,000 will go to the Denver airport, and 100,000 will go to Welcome Centers and Chambers. We will participate with the Front Range Region's 2 page 4-color spread. C. The initial Colorado Travel and Tourism Authority will be seated by the end of February, 1995. Nominations will be taken from members of the five industries (food service, lodging, attractions, transportation, and recreation) in November. Ballots will be distributed in December for members to vote for 3 from each industry and 6 at large board members. Their responsibility will be to structure and conduct the balloting for creation and funding of the Authority. 3. Copy of the Christmas Parade Insert scheduled 11/13 for the newspapers in Boulder, Longmont, Loveland, Greeley, Fort Collins, Cheyenne and Estes Park. 4. 1995 Chamber of Commerce Fulfillment Agreement: A. Proposal attached: Significant change is recognition that the A-C Book Committee is assuming all postage costs for mailing the Visitors Guide. B. Agreement includes requirement that a rate study be completed by August of 1995. C. Table of financial impacts attached: all rates raised 3%, the rest of the increase in payments is due to projected increases in activity. Advertising Report - Page 2 5. Opportunity to put the 1995 Visitors Guide on the Internet: A. Lee Lasson of On-Line Consulting has proposed to test the commercial effectiveness of an electronic Visitors Guide on the Internet for a year at no charge. B. Test will be staged with regional exposure first, then national exposure by mid-May. C. Current status: development of the proposal and obtaining production rights from all parties involved. 6. Our new Open All Year ad is scheduled to run in the Denver Post and Rocky Mountain News December 9th and 14th. This is the first Open All Year ad to use shopping in Estes Park as its theme. 2. Estes Park Packet Requests Estes Park Advertising Program 90 J 80,413 80-I 74,623 ~ I ...'b 68,850 44=43 69,964 _~ 70-r ,49!46;t/~ ARI \ \\ \\.1 .Â» 4- 999 601 53,814 34%~*1 4\ \ 2- \\4Â«f.â‚¬ f 501 42,070 19%4-49---445 .al Â«imE,A- 1~Â»+ Nsk 04 401 44*Â§2 . ... ./112> .E-*fill . 4:-thip,/~2 Â»1Â«64 6Â« 1, 4- 1 12 i..Â» A 1 '* 4.1.4 pi . \ \44%-440%,3# ' 42 .il..... 33*&U-&4**Af \01- 9% RÂ»* 1Â»,4 %94' It \\ .-~ xyÂ« 0 -**&42/7 \\ \\2 9 1989 1991 1993 1990 1992 1994 TABLE I: Year-to-Date October 31 (Thousands) CALENDAR OF EVENTS *0 "Come Catch The Glow!" 2/4 2.% MUSIC HISTORICAL MUSEUM* SPECIAL EVENTS Stanley Hotel Concert Series, Highway 36 & 4th Street, 586-6256. November 25 "Come Catch the ~--- 2-I ik-2 1Â£ Estes Park's Sundays, 2 p.m., Music Room at the Open: Nov., 25 to 27, Dec. 3 & 4, Glow", Christmas Parade, 5:30 p.m. I.Wv7%JP~Ilhz#:r--cf -:- -- '.O -2 - le 4- - F Stanley Hotel. Call 1-800-ROCKIES. 10&11, 17-23,26-31. Downtown Estes Park. (See details *515*-'Jf~n'flb -U 170 .2 ..4.-1 inside.) ..31. ~..<&1**41-4 November 13 Heidi Lenzer-Camilli, ~,Â¢~*1-- 7~Â£*L#t, Annual classical piano. Nov. 25-Dec. 31 "Round Trip .ild.AM'.7/8~al'~71~4 Ticket", an encore exhibition of November 26 "Spirit of St. Nick"* . i ~,+4-9-'-- -~~ T 34 -90 - e November 20 Norman Rehme, glass trains from the Estes Valley Model 24th annual Holiday House, . 3./12,6 1- -4 ./ - 0 harp. Railroaders. charitable Christmas Bazaar to le - r,â€¢y---Â·S- --4~. - ..-- Christmas benefit the Estes Park Medical November 22 Trinity Handbell Choir Dee. 10 & 11 Center, sponsored by the Elizabeth 9001 A of Boulder. 12 artists perform in "Holiday Open House", Free Guild. It features handcrafted gifts, * Parade 4 octaves. admission, refreshments will be recycled treasures, baked goods, - 11 6 > reserved. entertainment and prize drawings. 1: 1 % December 4 Ruth Wilson, soprano. -- "A Christmas Program". December 15 "Model Trains", a â‚¬ 3,30 * November 23 talk by Jack Dreibus and the December 10 "Tour of Homes"* December 11 Rocky Mountain Estes Valley Model Railroaders. 7:30 featuring 6 of Estes Park's finest 1 Chamber Singers celebrate the p.m. in Room 203, Municipal homes, decked out in Christmas 'season. Building. Free. finery. Fundraiser for Quota Club. CHURCHES ' Tickets and maps at the Chamber or December 24 Abundant Life: Drop December 18 Patricia Burge, from Quota members. : in between 7:00 and 9:00 i composer/pianist/environmentalist ROCKy MOUNTAIN presents her annual Christmas St. Francis ofAssisi: 11:40 Ii: concert. NATIONAL PARK December 22-24 "Crystal Magic" ' First Bapstist Church: 7:00 f New Park Numbers: ice sculpture in Bond Park, " December 25 & Januarv 1 No General Information 303-586-1206 Downtown Estes Park. 200 tons of Estes Park Baptist: 7:00 D .} concert Christmas Day or New Years Park Headquarters 303-586-1399 ice will be transformed into a Our Lady of the Mountains: 4:00 & Day. Merry Christmas and Happy Backcountry Office 303-586-1242 spectacular holiday scene! 10:00 * -- - New Year ! Saturday 7:30 p.m., weekly except Mt. Calvary Lutheran: 5:30 & 7:00, Christmas and New Years Eves. "New Years Eve Gala"*, with the and Christmas Day 10:00 a.m. MORE MUSIC Nature oriented programs in the Swing Machine Big Band. Stanley e November 27 Handel's "Messiah", National Park Auditorium. Some Hotel. Reservations required. 303- St. Bartholemew's Episcopal: 5:00 1 (Christmas portion), Estes Park special programs in the popular 586-3371 or 1-800-ROCKIES. Family Eucharist, 7:30 Holy ' [ . 1 11, 1 1 ..1- "Lyceum" series may be held at other ucharist, 9:30 Prelude, 10:00 Holy . . - Oratorio Society and Chamber E i - - L. 9.. Orchestra. Community Church locations, so call for schedule. Eucharist : & U':4,94 ./ of the Rockies, Fish Creek and CALL 1-800-44-ESTES FOR United Methodist: 5:00 , -. Brodie Avenue, 7:30 p.m. *Paid admission event. MORE INFORMATION /'' +44 +Donation requested. 54.0. Community Church of the Rockies: December 4 "Round the Table 5:00 & 7:00 . ~ 4. â‚¬ 1 Sing", Estes Park Chorale. Stanley Â©1994 Town of Estes Parld Estes Park Newspapers, Inc. Permission to reprint ' Concert Hall. 7. p.m. 1-800- any portion of this publication must be obtained in writing prior to use. Other church service information ROCKIES or (303) 586-3371. available from the Chamber of ~ Commerce at 586-4431 or 1-800-44- December 9 Colorado Children's ESTES. Several of the area churches Chorale, sponsored by the Estes Park will be presenting special Christmas y Music Festival. Stanley Concert programs or services through the Â°9 4 Hall, 7 p.m. holiday season. PIease call them .* - Estes Park directly for information. k.9 I. 0% THEATER* OPEN ALL YEAR 4 Creative Ensemble Productions presents "A Christmas Memory", Catch the Glow with ; i.dOK,i. based on a story by Truman Capote. 1-800-44-ESTES ....... Theater or dinner/theater packages special Christmas Lial available. Stanley Hotel, Fridays and i ** - ~nvelopes Saturdays between Thanksgiving > 96. .9 4 M..5-, 4. and Christmas. Curtain, 8:30 p.m. 4 ' L. 11 9 1-800-ROCKIES. _ 1 The Postmasters of Estes Park and 1 - 4 .14 L 4m '1 its neighboring towns will =11 lilli 1 f'In'111'PI- 1. 312 SMOKEY BEAR m~' *~~-~ -- ~''I t -4 It i 2~NUitiltÂ°I =- ~ i~*' Celebrates his 50th ART i I I I I.~jitt A. special "Catch the GIow" envelope Art Center of Estes Park, Lower 21**A - al!11.illm=rwr . ,= 4 *i Level of Stanley Village, 517 Big ; 11 -1'L, 17 -11~ designed that you can purchase at m 6 j birthdayin Estes Paild Thompson Ave. 586-5882. Winter Â» â‚¬*I -7 their booth the day after , Hours: 11-4, Thurs.-Sun. i =w :tiliti,411%% 3 ' Thanksgiving. They will also have a "Catch the Glow" stamp :1 ~ to Nov. 27 "Interiors & Exteriors": a ~ Smokeyjoins his friends on Srnaller artwork and furniture *Â©* 1 -@fl@G*p - 4, - 4 --. cancellation available so that you * fi /~ the streets of Estes Park for 1 Illili 1 *4,-If 4 Â° - can send your Christmas letters and designed to warm hearth and Home. f V 11 1 .f -- -1-11141 1 71 .. ...t~,[btuu-1, 7- ip-e cards on their way with a special , Christmas Greetings and message across the stamp. The price i our Holiday Parade! - Dec. 2-Jan. 1 "Mountain Holiday", , for the envelopes hadn't been Â£ Estes Park ' multimedia selections focusing on ~' 0 â‚¬ r- determined as of this writing. but. of . I holiday giving. Local artists present -4.. 4 _4Lk- course. the stamp cancellation will 3 * 1...1~ ALI, DAY NOVEMBER 25TH pottery, painting, sculpture, ./ , be free. Just look for the # Ld// ' a OPEN ALL YEAR photography, jewelry, weaving. 0 1. Postmaster's Booth in Bond Park the M .,Iv ESTES PARK MUSEUM* Â« t day of the parade, a 91- 4 I - â€¢ 1 //â€¢,41 'â€¢..T, 427* ..47>411 4, - Living the moment ... Winter fun ./.+ 1 in the Rockies! Kids don't cross-country ski like adults do, and taking them out skiing in the Park is an exercise in 41- seeing the world new again. 4.'IESPH' *hirf#/ I.-1&1-'t#-I#Eli- i~X-"40-\ a 37?5342%%gry22122%2or that by having several times more ," .\9-1/)#'i"kficE,/0/101'~SQt virr# You can do almost everything in the winter that you can do in the summer, in The first 1hing they do is, they don't stay on the trail. They view a trail as a place to stan. From a )Â· 1'4 4 -4 /._.LE,W"Mus/4 b 4~4 there are a few things you can do in winter that you canll do in the summer. Estes Park and Rocky Mountain National Park. You just dress differently. And trail, you can go look at an old beaver pond, and then you can dig around in the snow for pebbles to 1 1 1 1 ----4- 1** f.u--.1-1 Cross Country Skiing - it's not just super aerobic exercise, it's the smoothest, throw into the stream to see them splash in the crystal water showing through the snow. It's fastest way to travel on snow, and offers an unequalled opportunity to get away somehow quite different from throwing rocks into streams in the summer, and it may not be good from traffic areas to places that are pristine and absolutely natural. You can rent for the bottoms of skis, but it's pretty good for the soul. I \ equipment at sports shops in Estes Park. Hills aren't the same, either. I breathe a sigh of relief when I get to the top of a steep one. They turn / . /1 Snowshoeing - the original way of getting places in the snow on this continent, ill around and ski down it, then climb it again so they can ski down it again. And again. Every hill. ./.%~~........ 402 A snowshoeing is "in" again. The attraction is being able to go anywhere, off trails I see serenity in an open, untrammelled meadow covered with new snow. They see a fresh page, and over snowbanks, through the woods or down the hills. Several sports shops in inviting their ski tracks, waiting for the patterns they'll make. 0, 4. ~ , 1~~ town can rent the equipment, and show you enough technique to get you started. I enjoy the break for lunch, resting while I eat, enjoying the view and the air as sweet and sparkly as /lf/ Sledding - This is the way most of us learned to enjoy snow, and it's still one of , t ginger ale in my nostrils. They eat like little wolves, and then leave their skis, competing in making / the best. The National Park restricts sledding where snow depth or hidden rocks snow angels in a circle all around us. They laugh at the snow down their collars and up their cuffs, and in sudden, unspoken communication, launch simultaneous snowball attacks on us. F - - may make it unsafe, so check with Park Information at 586-1206 for permitted locations. - '' 'Iheir delight in the day is infectious, their wonder and interest in everything that's new is a parent's :44 * 1 ~ ~ /f ~ %4mt, . 5 reward, and their glee at a parent doing a somersault down the last slope of the day is probably l. r : 1 Skating - The Estes Valley Recreation and Parks Department provides skating something I'll never live down. -9 ./'46 on Trout Haven Pond offMoraine Avenue assoon asthe weather iscold enough to maintain the ice surface. They can rent skates from the little warming hut, but there It takes them about five minutes to fall asleep in the car on the way home. I look at them, lashes .. 4 - .0,.*,. D'* ' â‚¬2 ~ -J i'~~~ iS no charge for skating. Call 586-8191 for information. There is also completely curved on cheeks still pink. I envy their ability to turn on and off like that, and their ability to live the ~~g *~ ~ ~ moment so totally. And I wonder if any day could possibly have been more fun! - "wild" skating, on ungroomed ice, available at the Beaver Ponds on Trail Ridge Â¢Al ....6, 1 ~. g , . 1 .1 4.4~.f: .0.4. t . , i.;A,6- 3Â§ Road, just below Hidden Valley. LT 7=1. It 1 "Come Catch the Glow" in Estes Park Picnic - The sandwiches taste even better, and it's as much fun asit ever was to ,Â« = 24 Of course, you can also: l.'I show a kid how to make a perfect snow angel, build a snowman, or throw a .:Â£-4,2 V ff':.- Estes Park's ninth annual Christmas again, and an American Flag float will their bicycle built for two ! Visitors needing traffic and parking snowball. Parade, "Come Catch the Glow", will honor servicemen abroad. information can tune to Estes Park's Hike - For much of the winter, south facing slopes are clear of snow and the - be held the day after Thanksgiving, All of Estes Park's huggable wildlife local radio station, KRKI M 1470 - trails are hike-able. (Or, you can hike on snowshoes!) It's a good idea to call the ' ~ 0. November 25, at 5:30 p.m. The time There's lots that's new this year. characters will cluster around Smokey AM. A handicapped parking area will park to ask where to look, though. is chosen to be late enough to show There will be a brand new "12 days of Bear, celebrating his 50 years of be provided again this year, in the off the lights that will twinkle and Christmas" float, with 72 cartoqn firefighting. And a special float will municipal parking lot notth and east Watch Wildlife - During the winter, the animals are often more visible than they sparkle on the floats and marchers, characters to illustrate the different salute important recent visitors to of the Public Library, off Elkhorn are during the summer, because they've moved to lower elevations for easier but early enough to avoid the winter verses. New giant gingerbread people, Estes Park and Rocky Mountain Avenue. For more information, call access to food supplies, and because.there are fewer people around. Check evening's chill. fresh from Mrs. Santa's magic cookie National Park, including Pope John 1-800-44-ESTES. Horseshoe Park, Moraine Park, the Cub Lake Trailhead and Hollowell Park for elk | sheet, will also march down the street. Paul and the Emperor and Empress of and deer, and south-facing slopes along Fall River or by Sheeps Meadow on sunny The United States Marine Corps Raggedy Ann and Andy will show off Japan. - afternoons for Bighorn sheep. Color Guard will open the parade, their newest skill: they'll be riding The trick to enjoying your outdoors playtime in winter is to dress in layers, so . you can put things on or take them off as the temperature and your activities Day after Thanksgiving change.One heavy jacket just isn't as versatile as several lighter layers of sweaters and windbreakers. Since most heat loss is through the head, hats are essential. And begins holiday season if you - or your kids - are likely to be actually wallowing in the snow, be sure to take changes of mittens. 1he Parade is the finale, but it's not the only music will help put you in a Christmas mood. thing going on in Estes Park on this kick-off Free hayrides will leave from the Trolley If * > day for the Christmas season! - Station next to Town Hall, giving everyone a * There will be huggable characters wandering chance to see all the action, and all the Programs in the Park 4 up and down Elkhorn Avenue: Mr. & Mrs. decorations from the best possible vantage 4 f Frosty, Mr. & Mrs. Sheep, Mr. & Mrs. Elk, point. Ranger-led nature programs are offered by Rocky Mountain National Park all -- the Deer family, Raggedy Ann and Andy, Big And children can visit with Santa at his through the year, and they're tailored to the current season. Right now, the , < Old Bear, Rudolph,and Smokey Bear. You (or j=*. 1 14-1 1,1 1/ throne by the Trolley Station, and tell him all programs focus on what happens and how the animals cope during the winter. Â§(ek..> 5..: S .: ?: your kids) can talk to them and get your p cure taken with them. (Remember to bring their dreams. You can even get a picture taken Beaver Tales, a one hour stroll around the Beaver Ponds, 1 mile above Deer Ridge of your child on his lap for a small fee. the camera!) Junction on Trail Ridge. Saturdays 10 a.m. until 12/31. - Carollers in costume will certainly add to the For further information, call the Chamber of Lumpy Ridge Nature Walk, exploring diverse habitats and watching for resident Commerce at 586-4431 or 1-800-44-ESTES. feeling of a small, Dickensian town, and their wildlife. Sundays 1:30 to 12/18. - Reading the Earth, changes through seasons and time. Meet at West Alluvial Fan Â¥. Parking Area, Saturdays 10:30 a.m., all winter. **~ Start a Christmas tradition Full Moon Walks, meet at the Moraine Park Museum at 6:30 p.m Nov. 18, Dec. The people on your shopping list are special to shopowner. All of them are unusual, and none of 18, Jan. 16, Feb. 15, or Mar. 17. Dress warmly, and bring a flashlight! you, and the gifts you buy for them have to be them can be found anywhere else. Mastering Winter: how wildlife adapts to cold and snow. Meet at Hidden Valley special too! What you need is a whole town full These stores will provide service, too. They parking lot, Sundays 1 p.m. from Jan. 1. of specialty shops. can giftwrap, they can ship parcels, they'll do 14 Estes Park is the town for you ! Every single whatever they can to make your Christmas Snowshoe Bear Lake with a Ranger: for snowshoers of all experience levels. shop is a specialty shop. Some of them focus on shopping easy and pleasant. Saturdays 1:30, Sundays 10:30 from Jan. 1. Reservations are required: call 1 one single category of merchandise--airplane Start a Christmas tradition you'll enioy. 586-1206. memorabilia, or sweaters, or reuter figunnes. Come to Estes Park for everything from stocking Bird Walks, held each month from different locations. Call 586-1206 for specific 4 riÂ·Â·:9 Â·(92(4*,~:I ' 2 Some of them feature the work of one artist or stuffers to serious shopping. We're open all year! dates and meeting places. one craftsperson-who may be the owner. Some I Saturday Programs and Lyceum Programs, nature oriented speakers and *2kt:. of them have a theme-all western, or all sports special programs held weekly. Saturday, 7:00 p.m. in the Park Auditorium. Call for clothing. Some of them offer a wide range of ~ items, representing a vision or a dream of the speakers list. Packet Requests by Quarter Estes Park Advertising Program 40- 35- 23 30- 25- 20- F 2 15- - kil.t 5~~q~j - 10- ...V- 5- 4 0 1 01/im/EMMWM~I 0, First Third Second Fourth TABLE Ib October 31 1989 I 1990 ~ 1991 IFFÂ®I 1992 ~ 1993 ~ 1994 4 usands) Estes Park Telephone Inquiries Estes Park Advertising Program 69,701 70-'* Â£+irii:6*m 60 1 56,916 ,~~ -55,124 AV#i 501 47,372 LI--AmIkATEF --E...*..*.9, ------,<#s, aimpa~ Ai--Te 401 36,679----~ 301 28203_~ L â€¢. L 19<* 20 J 101 ~ msssSSS'~ I 0-rEE~ZIN~N12Z~Â§~mF~~NL 1=-7.L r 1989 1991 1993 1990 1992 1994 TABLE 11: Year-to-Date September 3 (Thousands) Telephone Inquiries by Quarter Estes Park Advertising Program 35- 30- 25- 20- 15- 10- 5- .1. 7/*1 i *1 //36 ./mir First Third Second Fourth TABLE lib September 30 67 1989 ~ 1990 ~ 1991 EE@ 1992 12*I 1993 ~ 1994 6 (Thousands) AGREEMENT TO CONDUCT A FULFILLMENT PROGRAM BETWEEN TOWN OF ESTES PARK AND ESTES PARK AREA CHAMBER OF COMMERCE AND A-C BOOK COMMITTEE IN 1995 The Town of Estes Park, the Estes Park Area Chamber of Commerce and the A/C Book Committee desire to provide information services to the potential visitor to the Estes Park area. In order to provide those services, the parties agree to the following criteria: I. A-C VISITOR GUIDE LABELS A. The Chamber will send visitor information according to the criteria established with the Town Advertising Manager, Chamber Management and the A-C Book Committee. B. The Chamber will generate and affix to a visitor guide or its replacement all labels created as a result of Direct Response requests received by the Chamber. A direct response is defined as a direct contact made by a private individual requesting vacation information on Estes Park. The Town of Estes Park will pay the Chamber of Commerce at the rate of .3193 cents per label for this activity. C. The Chamber of Commerce will accept and affix to a visitor guide or its replacement all labels generated through Readership Service inquiries received by the Chamber. A Readership Service inquiry is defined as an indirect contact made by a private individual through a magazine in response to an Estes Park advertisement placed by the Town's Advertising Manager. The Town will pay the Chamber at the rate of 0.053045 cents per label for this activity. II. Mailing of The Visitor Guides A. For the purpose of this agreement, the A-C Book Committee assumes full responsibility for the cost of mailing the Visitor Guides, or its replacement, via U.S. Postal Service or a substitute, in response to a Direct Response request or a Readership Service request as described in paragraphs I-B and I-C above. B. The Chamber will prepare and deliver to the Post Office bulk mailings according to the U.S. Postal Service guidelines within 5 days of the inquiry, or receipt of Readership Service labels. The Town of Estes Park will pay the Chamber at the rate of $0.190962 per visitor guide for this activity. 7,. Agreement, Page 2 C. The Chamber of Commerce will prepare and deliver to the Post Office for 1st class mailing when timing of visitor trip requires, or when the minimum bulk quantity is accumulating too slowly to meet the 5-day mailing criteria. The Town of Estes Park will pay the Chamber at the rate of $0.190962 per visitor guide for this activity. D. The Chamber will pay for the 1st class postage on the basis of actual cost of postage as determined by the postage meter, and verified in the monthly reports. The A-C Book Committee will reimburse the Chamber for the actual costs incurred for mailing the 1st class and Foreign information requests. E. The Chamber will keep an accurate running balance of funds available in the Bulk Postal account. This account is to be kept at the Post Office and is the responsibility of, and will be maintained by the A-C Book Committee, to be used bY the Chamber for the sole purpose of bulk mailings as described in Paragraph II-A above. Such use will be verified in the monthly mailing reports. The A-C Book Committee agrees to deposit $5,000.00 to the bulk account by January 1, 1995, as a starting balance according to monthly statements issued by the Chamber. III. Quantity Shipping For the purposes of this agreement, Quantity Shipping of collateral materials is defined as the distribution of brochures and other collateral materials in quantity to second party distributors who use the material to either making a profit (i.e. Travel Agents), or to provide a public service (i.e. Welcome Centers, local Chambers, visitor bureaus, etc.). A. The Chamber will prepare and ship quantities of collateral material in response to requests and according to guidelines established by the Town Advertising Manager with input from the Chamber Management. The Town of Estes Park will reimburse the Chamber for all shipping charges incurred for quantity shipments. The Town will pay the Chamber at the rate of $1.0609 per shipment for the preparation of the shipment. 8 Agreement, Page 3 IV. Incoming 800 Calls to Information Representatives A. The Chamber will provide and train adequate staffing to answer incoming 800 calls within the standards and guidelines established with the Town Advertising Manager and Chamber Management. The Town will pay the Chamber at the rate of $0.63654 per call as reported by the monthly ATUT Masterline billing. B. The Chamber will provide all hardware (equipment) and software (programming) necessary to accomplish point IV.-A within the standards and guidelines established with the Town Advertising Manager and Chamber Management. V. Reports A. The Chamber of Commerce will generate monthly reports including but not limited to: 1.) Inquiry counts by state, by source, by month and year-to-date, including a monthly "Total" report by state, by month and year-to-date. 2.) Monthly and year- , to-date detailed summary of bulk mailings, first class and foreign mailings, quantity shipping activity. These mailing and shipment reports submitted to the Town will document inventory. The Town will pay $4.12 for each page included in the inquiry count report. The report pages will not exceed 35 coded pages per month. B. The Chamber of Commerce will provide all hardware (equipment) and software (programming) necessary to accomplish point V.-A within the standards and guidelines established with the Town Advertising Director and Chamber Management. VI. Miscellaneous A. At least 45 days prior to the date the 1996 Fulfillment Budget is to be submitted to the Town Board for approval, the Town will give the Chamber verbal and written notice of that deadline for purposes of renegotiating this agreement for 1996. D. The Chamber agrees to conduct a rate study in 1995 which will determine all actual cost, and the basis of those costs, required to perform each of the functions and duties for which the Chamber is paid or reimbursed by the Town as described in this contract. This study is to be completed and provided to the Town prior to August, 1995. 9. Agreement, page 4 Town of Estes Park Chamber of Commerce Mayor of Estes Park President date date A-C Book Committee Committee Chairperson date IDÂ· Comparison of Chamber of Commerce Fulfillment Contracts: 1994 and 1995 Budgets 1995 Rates are increased 3% over 1994. 1994 1995 Service Category Quantity Rate Cost Quantity Rate Cost Direct Response Labels 40,000 0.31 $12,400 43,640 0.3193 $13,934 Reader Service Labels 40,000 0.0515 $2,060 36,990 0.0530 $1,962 Mail Preparation 80,000 0.1854 $14,832 80,640 0.1910 $15,399 Quantity Shipping 910 1.03 $937 1,000 1.0609 $1,061 800 Operator Charges 65,000 0.618 $40,170 69,145 0.6365 $44,014 Reports 264 4.00 $1,056 420 4.12 $1,730 Totals $71,455 $78,100 1 4.2 Jm.li â€ž!I~ ;~ ~ ~']~, ' 1 11. I - pi 4. F' - 11- 1. 1 1 0, -1- - 1 12=-1 : 9 f.z : 1.-,111 - 0*. -=Im=. u .../.--Â·r 3'2 dis /1 1 J -9 1 -41 .ur--- I 1, 1,/.M lilli , 1 1;411 1 0.0 1 '11 , 1 4 it**' 1' -1 11 . 'd r -1 --Â· 1-- LA g' 11Â¢9 0. 4,1 . 1 1. 1 1% :2:- 4,.TG .44 1,44*i'llii 1 - lilli 1 - 1.L Lil . 5 1 -1- 1 1 + 1 -- t . _eâ‚¬/ I / I Â· 1,-1 ...111 1.11 - h 1 4 - 1 4 Â· cor 1 p I lil/-- 1 1 1, 1 1 1 - f P I i. -1 ... i* 1 X _ 1 1- 4.1 + It's what's inside that counts. And the surprised smiles on little faces are all the proof you need. Finding what goes inside is the fun. Estes Park: from stocking stuffers to serious shopping... lue're open all year. t# Estes Park 1-800-44-ESTES 1 ./ -48*'Â·Ut~teâ‚¬*Â©r I:Â·:p~M~Â»t~%-%~ November 3, 1994 MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Museum Director SUBJECT: Museum Report 1. Statistics: for September are attached. We've served 7948 persons to date in 1994. 2. Outreach: A reception co-sponsored by the Museum and CACEP in celebration of National Arts and Humanities Month attracted 50 persons on October 7. Eighty-nine persons attended the Museum Friends annual meeting on October 14, which featured a slide lecture by Dorothy Dines, author of Ike Art of Charles Partridge Adams. In October, four second grade classes and the Weavers Guild toured the Museum's women's clothing exhibit, which closed October 30. On October 13, John Carr spoke to the Friends of the Estes Park Library about the history of Estes Park. On November 5 we will sponsor a repeat of a popular workshop by Bev Lawrence entitled, "Preserving Your Family History." The workshop, which teaches participants how to both safely preserve and creatively present their family photographs, will take place at the public library on November 5. 3. Exhibits: The Museum is closed until November 25, when we'll open the Christmas exhibit, featuring model trains loaned from the Estes Valley Model Railroaders and other members of the community. Related programming includes a free open house on December 10 and 11, and a program in Municipal Building Room 203 on December 15. 4. Collections: John Carr conducted a tour of the Museum's storage facility at the old Light and Power building for town trustees, department heads and Friends of the Museum board members on October 5. During the tour, he described improvements in materials, monitoring, organization and care made over the past three years with money obtained from a federal grant. Staff and volunteers continue to process objects into the collections, and to clean up discrepancies in our manual collections records in preparation for computerization. 13, Estes Park Area Historical Museum MONTHLY STATISTICS September 1994 Patrons Served, Year to Date: 7948 Attendance Days Open Visitor Count Average Per Day September 1994 30 516 17.2 September 1993 30 1158 38.6 September 1992 30 693 23.1 YID 1994 158 6464 40.9 YID 1993 171 10083 58.9 Breakdown Local Colorado United States Foreign September '94 31 186 284 15 % of Total 6% 36% 55% 3% YTD 1994 840 1966 3570 88 % of Total 13% 30% 55% 2% Outreach (Off-Site) Number Attendance Or Hours September 1994 3 218 participants YTD 1994 15 1463 participants Research Requests ----------- ----------- September 1994 2 ----------- YTD 1994 21 ----------- Volunteers ----------- September 1994 11 123 hours YTD 1994 200 1726 hours 19Â· October offers a cultural feast On your mark' 6. Take a time-out for younelf Get set! Cultural - to explore your own creativlty GO' 'i"P; 'Â· 1 7. -rhe hill, are alive vath the 00 for the celebrationT Con:1Inents E Â·h,4 1.~ sound of mugic- in October in October 18 a spec,al month for Estee Park. Check the Even,6 everyone. Calendar for datee. tima and 1. 1 Why? It i, National Arts and .k'* Â· cations. Bring the joy of muic i j 'Â·. 1 2 Humanities Month throughout Virginia Floyd '- - 41 into someone'a life. r, f. ) ' the United State.. Cultural Art, Council Â· 8. Party timer Party ttme! Or. N: - The motto? -I'here's something Friday night, Oct. 7, the Cultural ,, , Â· .r in it for youÂ·~ Arts Council of Estes Park and 1 0 the Estes Park Area Hiatorica , 1 41, . 44*- i..... Â¥ At'SY: 3121:1175'1:y t: u.s. But only through direct Muaeum are joining forces at a Â£ arta acrogs Amenca. participation will American, dis epecial party at the museum, an: - This monthÂ·can lead to a deep- cover the tnith ofthat statement. you are invited. Prorn 5:30 to T er. fuller understanding of how Eates Park': cultural riches come and celebrate! There's musi ; I I the arti and humanities enrich are numerous. cal entertainment, great door MA 44 every aspect of life in America You can, mdeed, find ehere'; prizes and refle,hmente :n 'tore 73 today, including the economy, ed- 8omething in it for youÂ» for you. Be there! CelebratÂ£ ArkÂ· ucataon, urban affalri, entertain- Here are eight Buggestions to and Humanities Month. ment, tourism, religion, govern- get you going: In the official proclamation of ment and creativity. L Visit your Estes Park Area National Arte and Humanitie, U Conducted by the Nat.onal Historicat Mue.Um. Oct. lisa Month in October 1993 from the 4, Cultural Alliance, this monthlong free admission day to celebrate White House, President Clinton . Â¥ public awareness campaign will the month. wrote: 'As we become an increas â‚¬ Â· 46 focus attention on the millions of Be aure to take the time to Ree ingly diverse society, the arts anc 2 Americans from all walk, of life the apecial exhibit *Out of Estes humanities will help us deeper, who have discovered how the arts Park Clollt8. - clothing of our understanding of one anoth and humanities play a funda- yesteryear on display through er, honor our difference,and cele- mental role in their lives and in Oct. 30. brate our shared expenences anc the lives of their commumtiea. 2. Invite a friend to go gallery values al American 8. The NCA, a coalition of more hopping with you in October, vil National Arts and Human,uee r than 23,000 cultural institutions iting some excellent local exhibi Month ia a time when we recog DIB Of art,1616 , theaters, 11 ndations, gov nd other orga | ~ tof~~live,u. ividuals who Hooray for humanities 1,1 month of Oc - ewn'Meet ~t Estes Park Mayor Bernie Dannets signs a rector of the Estes Park Are proclamation declaring October as National seum, attended the signing i 1:'-11Eff =:Of thisivt*YA m* m the Arts and Humanities Month. Behind Dannels, tion. The month 1, also recog i Id humanisÂ· leR, Lynda Vogel director of thu Cultural Arts and will be celebrated Friday i .EN,/#114/niom#~ lossom freel, Council of Estes Park and Betty Kilsdonk, dj. at the museum at 5:30 p.m. nd let ue re ~3177- . t ke and mean , I ideas, hope, i-** I ~aerican citi - IIIIJ Arts **-li j .. ./* *** i Join us in the celebration! EP Area Historical Museum **71- National Arts . Renew is the party host October 7, 1994 between 5:30 and 7 PM and Humanities ~ Month The 3 fabulous door prize giveaways, refreshments & music October EÂ·myone is inÂ·*ted, meer new frends! The Arts & Humanities. L The mUSâ‚¬U[n I located a[ 400 4th St. at the There's something in it for you. Soul corner or HWY. 36 & 4th RSVP regrets only a[ 586 9203 or 586-6256 *A l I >Â·.2 uit<' 9-, 4/ 3 1 " .,1 0 /"I-1\ l 1 1 Th. ~Ii,oul. Chlldr-Â·i Th.-, vt,1 . In r./nc, Thâ€¢ c-brâ€¢tlon om,1,11, Dâ€¢,rn d,â€¢Ing -*Ion $,11, Anâ‚¬~non ponfiÂ¥â€¢ G.i- 3 n-1 -,k *I E-, P.t 'ch,*41 i# Fr dl .1 ey EIW p.* Ar- ~Â§.torteâ€¢ M us.urâ€ž. N....â€¢flj National Arts and Humanities Month October ~114â€¢1â€¢1*2 lu,8â€¢141 04Â»121=1:*11*1 I:J~=Metll:1=4=~ Some of the publicity for National Arts and Humanities Month. is AGENDA COMMUNITY DEVELOPMENT COMMITTEE Thursday, October 6, 1994 8:00 A.M. 1. Conference Center Report 2. Advertising Report 3. Museum Report The Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared. CONFERENCE CENTER Verbal Report 1. Community Development Committee Advertising Report 10/6/94 1. Inquiry Status: As of the end of September Estes Park has mailed 75,484 Visitors guides (14% over 1993) and as of the end of August, answered 62,754 calls on our 800 lines (27% over 1993). Graphs are attached. 2. Accommodations Betterment Fund: The Betterment Fund participants have elected to use their funds in support our efforts in the winter months. We will run Open All Year ads in the front range dailies of Boulder, Longmont, Lowland, Greeley, Fort Collins, Cheyenne. These ads are scheduled to run in October, November, and January. This $12,000 schedule will complement the previously scheduled Open All Year ads running in the Denver Post and News during the same period. 3. Reader's Digest Road Atlas - Estes Park editorial exposure. 4. Work in Progress November Christmas Parade Insert Spring ad modifications: tailoring copy to fit the editorial content of particular magazines Expansion of Open All Year ad series to include a Christmas shopping version scheduled for 12/9 and 12/14. Attendance at the Travel Industries Association of Colorado conference in Denver, 10/12. Purpose of the conference is to select nine delegates to the White House Conference on Travel & Tourism, to provide an update on the progress of the Colorado Travel and Tourism Authority Organizing Committee, and to present various seminars on tourism. 5. Advertising Response by Modem - Report attached 6. 1995 Savvy Award - Report attached 2. . Estes Park Packet Requests Estes Park Advertising Program 80 J /5,484 70,230 701 65,499 , 60-~ 51,693 3- 41 2 50/ a==C= 41,011 a 49 1 40/ *am Â«7Â« _ ~43 i *7 -t~9-4 20 - 101 1 1 1989 1991 1993 1990 1992 1994 TABLE I: Year-to-Date August 31 3. Packet Requests by Quarter Estes Park Advertising Program 40- 35- 2%%1 - 30- P 25- 0 20- 2 ~22-30 'R -, 1 - 20:3N 5- .3 ... 1 1// 4 4.': 0, "1.--1-Jlig-00 f 'll'Rm First Third Second Fourth TABLE Ib August 31 1989 ~ 1990 ~ 1991 |E@ 1992 ~ 1993 ~ 1994 4. 2444%44\\ Estes Park Telephone Inquiries Estes Park Advertising Program 701 62,754 51 205 1-~ ~ ~.-49,102 - - 13*Rx>r _ 50-I 43,418 401 32,823 .. 301 20 - 10 1989 1991 1993 1990 1992 1994 TABLE 11: Year-to-Date August 5. (Thousands) Telephone Inquiries by Month Estes Park Advertising Program 14 12- > . - 10 - : 11 8- . f f_JN d - 51% 6- 4 2 JAN MARCH MAY JULY SEPT NOV FEB APRIL JUNE AUGUST OCT DEC TABLE Ila August 31 1989 I 1990 ~ 1991 EÂ®I 1992 ~ 1993 ~ 1994 6. (Thousands) 1 11 Ir 19 21"lk ....â€žreceâ€¢,.,.,, Ad Response Via Modem/Networks 8/2/94 Objectives: 1. Improve service (be more effective) 2. Save money (be more efficient) 3. Reach new markets (expand customer base) A. Modem as a Response tool: Adding a modem response number to our ads for the purpose of distributing our visitors guide will result in: 1. the added expense of uncontrolled call length on an 800 # for modem use. 2. the expense of creating a bulletin board system (BBS). 3. the expense of maintaining a bulletin board system. The key is that none of these activities and additional costs will get the visitors guide to the caller any quicker. B. Modem as a Sales tool: If we digitize the Visitors Guide and video to CD-ROM to be placed on a travel forum within a commercial network with Internet access to allow modem response via the network, the potential gains may begin to outweigh the costs. This approach: 1. Adds the expense of converting materials to CD-ROM. 2. Adds the expense of using the commercial service. 3. Adds the personnel expense of one-on-one marketing. 4. Eliminates the expense of the 800 #. 5. Eliminates the expense of creating a bulletin board system (but not the expense of maintenance). 6. Eliminates material distribution costs and provides instant service for those who can download the information. 7. Creates instant, worldwide access to our material which makes our overall advertising expenditure much more effective. 8. Allows for communication with a prospective visitor during the vacation planning stage, which should increase conversion to visitation. 9. Provides the means to conduct on-going visitor research at low, or no, cost. Note: During business hours, it is still faster (and free) to call one of our 800 # operators. Note: Who is the market? It is eclectic; not organized around traditional demographic characteristics; it tends to be made up of well educated, independent thinking individuals. 7. 4 Savvy Award The Town's advertising program has been awarded a 1994 Savvy for Estes Park's Open All Year newspaper campaign that ran in the fourth quarter of 1993, and the first quarter of 1994. The Savvy award is a first place in the category of: Marketing Campaigns. Economic Development, the categories were further defined with the criteria of "Communities Over or Under 50,000".Judges reactions to the campaign included comments like: "Excellent program for a such a small community"; "Great use of photography"; and "Kudos for such high level of quality from an in-house production". There were 149 entries in this year's competition. All awards were judged on the basis of overall creativity, quality of content and production, and the project's effectiveness. This is the program's fourth 3cma award, the collection now includes two Savvy's, one Silver Circle Award (2nd) and an Honorable Mention. 8. October 6, 1994 MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Museum Director SUBJECT: Museum Report 1. Statistics: for August are attached. 7212 patrons have been served through August via Museum visitation and outreach programs. 1. Exliibits: Out of Estes Park Closets: Clothing from the Permanent Collection closes October 30. The Museum's holiday exhibit, Round Trip Ticket, an encore exhibition of model trains, will open November 25. Linda Hinze and I have made preliminary arrangements to cooperate on a fibers exhibit and reception during the 1995 wool market special event. 3. Staffing: Betty Swanson began work in August under the Green Thumb program, a national nonprofit which helps older Americans reenter the work force. Mrs. Swanson's salary for 22 hours/week is paid by the program for up to a year in return for job training. 4. Collections: John Carr and Bridget Carlin have finished reorganizing the Light and Power storage area using shelving and materials obtained under the Conservation Project Support grant from the Institute of Museum Services, and have completed a section of the collections inventory. 5. Programs/Outreach: Recent outreach programs have included Edward S Curtis and the Popularization of Photographic Images of the Native American People, attended by 48 people, a showing of Hugo Ehret's early Estes Park films, attended by 100 people, and a four-wheel drive trip from Cedar Park to Storm Mountain, which was limited to 35 people and had a waiting list. On Friday, October 14, the Friends of the Museum will hold their annual dinner meeting with the program, 77:e Art of Charles Partridge Adams. On Saturday, November 5, the Museum is sponsoring a bus tour to the Fort Collins Museum and the Avery House. The Museum is working with the Cultural Arts Council to promote October as National Arts and Humanities Month. Mayor Dannels has issued a proclamation supporting the value of the arts and humanities to our community. The Museum held a free day October 1, will remain open daily in October, and is cosponsoring a reception with CACEP Oct. 7 from 5:30 to 7:00. 6. Grant Award: The Institute of Museum Services has awarded the Museum a general operating support grant for $22,138. The competitive award is based on demonstrating excellence in all areas of operations. Our museum was one of 300 to receive an award, out of 1159 applicants. The award equals 15% of our operating budget and is distributed over two years. 7. 75th Anniversary Committee Award: The Certificate of Commendation awarded to the Estes Park 75th Anniversary Committee by the American Association for State and Local History will be presented at the Colorado Historical Society's annual meeting in Denver on Dec. 8. 9. Estes Park Area Historical Museum MONTHLY STATISTICS August 1994 VISITATION 2'1- 1 -Ince Days open Visitor count , Average/day August 1994 31 856 27.6 August 1993 Â· 31 1796 57.9 YTD 1994 128 5948 46.5 YTD 1993 141 8983 63.7 YTD 1992 148 6136 41.4 BmakdmMn Local Colorado United States Foreign August 1994 51 175 597 33 % of total 6 20.4 69.7 3.9 YTD 1994 805 1770 3268 72 % of total 13.5 29.8 54.9 1.8 OUTREACH PROGRAMS (OFF-SITE) Number Attendance August 1994 1 48+ +local radio audience YID 1994 12 1245 LOGGED RESEARCH REQUESTS August 1994 0 YID 1994 19 TOTAL PATRONS SERVED BY MUSEUM YTD 1994 7212 VOLUNTEERS Number Hours August 1994 11 152 YTD 1994 189 1602 1.-08!1