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Home My WebLink AboutPACKET Community Development 1994-08-04AGENDA Community Development Committee Thursday, August 4, 1994 8:00 A.M. Conference Center Report A. Use Report, January - June, 1994 B. International Association of Auditorium Managers - Facility Management School C. Conference Center Newsletter Advertising Report A. Inquiry Status B. Reader Surveys C. Open All Year Ads D. Estes Park Video E. Ad Response by Modem - (f,#,J. 67 =le? f Advertising Study Museum Report Reports Community Profile Update Pa 0 O (9 0 0) E CD (1) (D O 0 >4 4- co CD 02 0) C.) CD (1) a) 1 4}C r- CO N23 2 -\32 33 r- tc 0 w E r- CD (3) O CD 1 January 516 360 426 552 320 360 46 February 901 642 1,374 1,028 506 710 40 27 09Â£ ot'Z 9t9 *ZE'L â‚¬ X8 819 t'9Â£ 09LE 919L 981 L 9171 L Â£8 LZ 9Lt'L 92 LE 1!Jdg Â£09'Z EZZ'Z Â£96'* 630'9 499'2 096'2 9Â£229 Â£16'9 Imol OLL 099 2281' 09t' L â‚¬L8 496 909Â° Xevy 0091 86* L 99Z 9/91 Lt'â‚¬2 918 L L ZZE eunr Estes Park Conference Center Room Nig Non-Profit 93 1994 1994 1993 Month 3Usel- Type Mid Year Comparison 40]eV\1 LO O O N O .- olD (9 (9 CO 0000 C) OLD O CY 9-N O-000 0 g 5-0,00Â» r- r- O 80 B IJ E .. 0 73 -11 .- 2 8 C =820 Â® LL =20 EO c 0 6-, 87 2 R< :â‚¬2 @ Â£ Â® LLI -1 82 2.21* 16 -Evoco Â® m o<c Ja.(1)20Â® LI.1 -2 >05< 2 CLU IS< OZJ 2 0923 2291. OLI. â‚¬Le 908 siejol Conference Meeting Non-Profit TOTAL 00Â£1. uo!}enpeJO SHd3 50 09 Estes Park Conference Center Rocky Mtn Electrical League 140 33 May 1994 Recap User Room Scholars Lunch Bu!u!811 }d 4!sieA!un sjoilee~P!4 Sya GA 4 000 O 035- 0100 00 0(D O N O OU) Or- 10(\IN 10 10 M CD O 0 CD N a) 00 0 &;a rl :0 00 .C â‚¬0 c 0 6, 2 Egg 2 22 1 0 - â‚¬ 2 2 s c O e g # u,13 8 .2 Ji e m .2 4 75 c 0,2.20.*J â‚¬ 1 0 0 2 Â® 1 Ji O 0 CL .9 0 1<SOCCOUOOLLIja 3 9609 99Z 0091 1.17â‚¬Z LEZE sle}01 Conference Meeting Non-Profit TOTAL 9Z Estes Park Conference Center User Room Day 0092 June 1994 Recap Bu!1Ses Jey V INTERNATIONAL ASSOCIATION OF AUDITORIUM MANAGERS School for Public Assembly Facility Management 1994 First Year Curriculum Table of Contents Private/Public Management Topic 101 Establishing Operation Procedures Topic 102 Personnel Policies and Management Topic 103 Booking and Scheduling Topic 104 Public Relations Topic 105 Emergency Preparedness and Procedures Topic 106 Financial Management I Topic 107 Tenant Management Relations Topic 108 Creating a Marketing Plan . Topic 109 Labor Union Relations Topic 110 Architecture/Construction Topic 111 Risk Management and Insurance Topis 112 In-House Promotion of Events Topic 113 Housekeeping and Maintenance Topic 114 Career Development Topic 115 Box Office Management Topic 116 Event PInsentation Management Topic 117 Noveities and Merchandising Management Topic 118 Customer Service Topic 119 4 j *0~. A.000*4000/iffairrr~li;IIIIIA itatpfrj AGENDA Vol. 3, No. 1 Estes Park Conference Center Spring 1994 A Dozen Years Ago Estes Park Got a Chance to Start Fresh...Come See What We've Done For You! --7/ ..i.,Â·43&:'i This soaring lili , . . 11?L hi. 11, 1 ~,~ bronze eagle - .I. isjustoneof Downtown Estes VI 111 t."1. many statues Park is lined with Â· x Â·'. - I - I along the new walkways of It. Asm. riverwalk - downtown. planters, trees and _ 1 9, Victorian street 74*. , lights. Located ntt -u, only two blocks 2 0 - from the new t Estes Park Confer- 4 4 I .... 9/'ll/&:r @k.. ence Center, -. downtown fea- -- . ....11. 3 tures unique ..Z-- I .4.? .1 shops, a variety of 6,3/In =,-= 14kl. T A .4,1 --ry. . restaurants and I many fine art gal- .,1 w:*44% 11,4 -t leries open year Â· -73 ~ :... 72- ..d â€¢+- -k. 7 I I ./ .-. li, %. 4,34 .... .1 1/ 1 11 /quillill Â¢2.. ./. Â£ ' 4.4 I . - .0 1,; .4.0 --9.1 jaheamial ma. g. 1.- M,-4449< :'/ :Â·.M 1/'J#1Â· T.. INSIDE 4-â€¢.JI. I - *AL . 4 Â· 11 4 â€¢ Estes Park Activities â€¢ Shuttle to D. I.A. I ..411Â¥ + * I.*ft .,4 - for Summer 1994 Ready to Go Â»44~M ' â€¢ Estes Park's Weather â€¢ Conference Center 46 . 11 rd Going Under the Big Top May Surprise You %50 -r f: ..1 9' = PA It./ 2 bet- - -Istjd, ' tÂ· 1 0.11 2 11- .. IN. ~1 fet.- - * 4 Estes Park's Streetscape makes downtown visits a real pleasure. / at#*e (1*t \ V A Estes Park Conference Center Sales Offices: Metro Denver 303-779-5506 Estes Park 303-586-5331 A Good Forecast for Your Conference ... Because Estes Park is in the mountains, ~ This means you can plan your meeting planners often express concern about ./>lint.&4 Mit/FF. -= 2 t~ conference in Estes Park confident the local weather. But, Estes Park is a moun- -22 5~~ 1 *6~ --~0 ., -11* that, while Estes Park offers the 422*ry222 ~11~'-ik**t--2 22=1== Situated at 7500 feet in a mountain valley east 1 I , Lkâ€¢ I 41*tÂ¥99 r - 1 : severe weather, our "rain shadow" of the 12,000 foot high Continental Divide, Estes ' ':d *t--' + ,-â€ž . -*r#~1.~sh*> location really does moderate our Park is in the "rain shadow" of the Rocky Moun- weather. And, with no mountain passes to cross, Estes Park remains tains. Aweather system entering Colorado from the west is forced up the west slope of the J # N 9 ~ + r. a most accessible mountain resort , location at any time of the year. Rockies. The air mass rises, cools and dumps an * extra dose of rain or snow on the west side of . Sources: the divide. This leaves the east side of the divide, _ _ , . 60 d * "Monthly Station Nor- Estes Park, much drier than the west slope. mals of Temperature, r--1- 5 Precipitation, and For example, Winter Park, on the west side of -~ the divide, receives an average of about Days 1961-90 Colorado," Heating and Cooling 26 inches of precipitation a year, while Estes . National Oceanic and Park, on the east side of the divide, receives Atmospheric Adminis- j,-Â·mt *.3.-~ only about 14 inches of precipitation a year.* tration, National Climatic Data Center. Estes Park has very moderate amounts of snow- r Al- 4 . - 4-/&= **i/ Summary of Climatic fall. In fact, Estes Park averages 8 to 23 inches .* Data for years g less snow annually than Denver.** *: ' c.' ' W , 1961-1990," Colorado Climate Center; "Sky- Here is how the weather in Estes Park compares watch: The Western with other locations around Colorado:* .* .,4 - .0,1,"li Weather Guide," Appendix 1: Climatic Normal Temperature Average Annual Data, p. 149. July January Precipitation MaxÂ° MinÂ° MaxÂ° MinÂ° inches Estes Park 79 46 39 16 14 Boulder 88 59 45 20 19 Denver 88 59 43 16 15 Steamboat Springs 82 42 26 0 23 Colorado Springs 84 57 41 16 16 Dillon 73 39 29 -1 14 Glenwood Springs 88 51 34 10 17 â‚¬ 4 ... t , . . Â·1 Â·' D. I.A. Direct When D.I.A. opens, daily shuttles from D.I.A. to Estes Park will offer -â€¢Sl t,~ door-to-door service for convention attendees. Offering both regularly ~~Ort~ ,Â·1&3~ scheduled shuttles and special trans- --i-&54: i '*' Â·Â·Â·.Ai,Â»i.2 â€¢Â£' -cid/.pLAI El~Fp~BI.,''i.'Â·Â·Â·,#,:.6,41'/1 fers for groups, this unique service makes the ninety-minute commute I \~,2,â€ž7 - -.-*Sill,4 a pleasure. For more information please call , DENVER ral Estes Park Conference Services at INTERNATIONAL -- 1-800-748-1717 AIRPORT' ~ The Makeover Conference attendees, and their ~ families enjoy the changes to ~ of the Decade ... downtown Estes Park, including the childrens' play areas. - ..1 41.- Nh- ..................* . . 21 - 4 Each year 35,000 flowers are planted in a four to five week period. . 4 7 -c 4 ..' I ./ *5?:*â‚¬ 41 K 97' litfl + * _- Fll p *49/K-- 11 % 1,1/ I: f f + 11 & ~.1.1 :..... . Atrjli 4 : .6 *~ 34 Â·. :r R a ../. ....# 19%.... t H 12 , 10 4.il/WKAd + .. 1 ~. ./ ~ 2- Nul *442,21*rÂ·Â·Â·-* - Ukat ~ -'llllli + Â·4.' â€¢444,Â·, 1. . .. .-3,;kÂ·jÂ»kul..i~ 4 . 11, p Â· W. - age- 14.1 171 61Â·117 11 / ..py r 7---/ 7.12/itic/1.- .- , 11, 1 11,19.1.:111. 1 ~,111. ..,r #.A t..."#MIER:~11 3%% 1(' -'s.; MT"wiNFD.fie.1. ,Ii.... 1......11/,8/4,/C'~~~ ki.lin//El/"MIN/'ditiit ..:' . I.-- I i - al-I1,- 1 &,9 -Ii/- ,"4 9 1.-ni-/ $ 4,1,4= -Cr.,I# . 1- * =4./,-4- -- 4.1 If - - % 41 ' . -, 9 #c 6.ZON 24*â€¢â€¢,- 2 4/ < -= V ti,4.M / 00. r , **7 - / - .W lit > S r .. .4 44 . *. 6 . 4- ...3, 4 ./ 121 I 'll'. -5~ 1 - r . @--' .*-2 = -3-: :~ ~ 4 Z:~ *4 \. ..ef-?133*f;f:91-9 .- .9-- .* 4.-lAI .. 1-7, 24 - tic . 1," 4. P /4.... 4 . Â» .1-..1 1 '- =Â·Â·L~:' f . * e 5/ t- $ 1 0 r :- - '.r - - d . 3.-) t -Â· ..0 -' Â· -%0.7 * .49' il 0 .h.*Â· >-15 -..... *-L r '4Â· 4 Â·.t ,. . . 91 1, *-4-,1.*4.r . *.b ...1 . . ty 6 12>1, . t ' ' rt_ * ./ 1.. b . 110. 1 2. . -/ Â·< L I ,J/. 9 1 . Estes Park Conference Center Sales Offices: Metro Denver 303-779-5506 Estes Park 303-586-5331 Watchable Wildlife... Viewing wildlife close up in our magnificent mountain valley will help make your conference a memorable occasion. Elk, deer and a host.ot other wonderful creatures live in natural abundance here. Remember to bring your camera for a chance at that once in a lifetime shot. . ./.Â·. .. - '" . ;-T~...6 -' 2 -- v- *.."v #,6. , . - -. e. -- "44{ - st:Â·: Â»63* = 1.*1Â£ 1/41 1/ 7 l,0 -i,A.#-0. ... - ' 1, 11. 44, . 4 â€¢+ k .1 + I I.'.Â§.-.I r J Â¢j ....U r.* - . 4- t. I. li~ .. .: 4 11. . ... 4. 0,2:.b.*'1'.1 .1 1, 4.1 1- t~t 4 > Sm .1 * Â· .. 4 0 ./ â€¢Â· .,4// I :..4-:1 -2".~Z-of'Â·0~. R~r r.: . 1 0 '11?30 b .4. . 1 + Whether you're hopingtocatch aglimpse of a five- 9-2.Â·. "V*t f-':-. 4 - 1 ... I 4.. 11 ...1/. point buck, see big horn sheep scale rocky cliffs 1 ,.3- ; I ./44 1. 42â‚¬.. 11,4,2,/*I'll -- <. ,Â· <A - % orwatch herds of migratingelk, Estes Park&Rocky Â· . .-0Â·...,I,Y,0**"----7 -17*1.29 , ~ 4..... *ounat~in f~t422%11Yieep'remier spots in 4%- 05>% '. U *,9./,cii,r 4 . . - U .. -- '11 4 4 - 78: . v , 1 0---M . 16. s . MI .. 4. : T - + 1 4 6 3 at/# I t. 4 -' -=-1.. ./ -- , 4 Estes Park Conference Center Sales Offices: Metro Denver 303-779-5506 Estes Park 303-586-5331 .1994 ESTES EVENTS Alpine Visitors Scale = 6 miles Estes Park, known throughout the Center <ffl ld>, l : J i 21. A 11 Roosevelt National country as a premier vacation desti- 4 4 Forest nation, provides many special Fall FALL Entrance O. events, theater programs, and clas- River 90 R/VER ROAD sical music performances for its ,L open Station 94/po,v Jilythrough 1 TO visitors. The list below is just a 1/ L 6/oh October Loveland sample. Open May 0 # 34 Thompson--0 via Big JUNE.. Summerfest of Art, October 40 AD 34 through r.nu.----/ J~dder'~ Canyon 3-26; Fishing Derby, 4; Wool 36 fk Mdq uarters Lake Market, 11-12; Quarterhorse Show, Beaver Info Estes 16-19; Quilt Show, 16-19: Teddy Rocky Meadows Estes Park Conference TO 36 Bear Picnic, 18; Miniature Horse Mountain Station Entrance Center Denver Show, 22-26; Scandinavian Mid- via -6 Boulder Summer Festival, 24-25; Music in 00, National 66 Marys the Mountains, 26-28; Arabian Park Lake Estes 744,4 1.f Horse Show, 30-July4. Park f7 t. JULY. . .Rocky Mountain A Sprague Lake Splendor- art show 1 -31; Spectacle / Roosevelt of Brass-drum & bugle show, 3; Fire- ~-L Lake works over Lake Estes, 4; Village - Forest Band Concert, 4: Rooftop Rodeo Week: Sweethearts of the Rodeo J< I~ National Concert, 9; Cowboy Poets IN ight, 11 ; Rodeo Parade, 13; Rodeos, Dances, Carnival, 13-16; Estes Park Music : Festival 11-Aug. 8; Hunter-Jumper THINGS TO DO AT YOUR NEXT CONFERENCE Horse Shows, 28-Aug, 7; Western & Wildlife Art Show, 29-31 ; Arts in ADVENTURE ENTERTAINMENT Estes Park Galleries Tour, 29-31 ; : Cable Car Rides Chuckwagon Supper & Show Christian Artists Music Seminar & : Wilderness Tours Country Music Dinner Show Concerts, 31- Aug. 6, Horseback Riding Dramatic Theater AUGUST.. . Mountains & Vistas * River Rafting Concert Series : Boat Rentals Riverside Plaza Shows art show, 5-28; Westernaires, Sail Boarding Estes Park Music Festival 12-13; Paint Horse Show, 20-21; : Hiking Music in the Mountains Rally 'n the Rockies touring motor- E Summerfest cycle meet, 23-27; Summerfest, , SPORTS & RECREATION Stanley Park Horse Shows Stanley Hotel Concert Series, Music Golfing - 18 and 9 hole in the Mountains, Art Center, Tennis FAMILY FUN Historical Museum programs : Indoor Aquatic Center Go Carts throughout the summer. , Biking - rentals Miniature Golf PREVIEW. . .Labor Day Crafts - Fishing -rentals Trout Ponds Show, Sept.3-5; Scottish Irish Fes- : Skiing Bowling tival, Sept. 8-11 with parade Ice Skating Bumper Boats/Cars Sept 10; Fine Art & Craft Show, Sept. Snowshoeing Mini Train Rides 17-18. Health Club Hay Wagon Rides ESTES INFORMATION... i Sleigh Rides 1-800-44-ESTES; Special events, ROCKY MOUNTAIN Stanley Steamer Rides horse shows, Rooftop Rodeo, 586- i NATIONAL PARK 6104; Stanley Hotel Concerts, 1- 3 Headquarters & Visitor's Center MUSEUMS & TOURS 800-ROCKIES; Music in the Moun- Film Programs MacGregor Ranch tajns, 586-4031; Summerfest, Ranger Tours Enos Mills Cabin 586-3341; ext. 1104; Cultural Arts Nature Walks Estes Park Art Center Council, 586-9203: Art Center, : Trail Ridge Road Estes Park Historical Museum 586-5882; Historical Museum, Park Museum 586-6256 (area code 303). : 350 miles of Hiking Trails Tundra Walks Photos by Trail Gazette and , George T Edwards Â© 1994 Roosevelt and Arapaho / ~ PAINTEDON m National Forests ~~ RECYCLED PAPER / 6Â»0~62 \ 1 Jr A The Big Top comes to Estes Park Up to 3,200 square feet of additional Sizes available include 40'x40', 40'x60' Additional amenities such as heaters covered space is now available at the and 40'x80'. The tent rents for the dura- and lights are also available from Estes Estes Park Conference Center for lun- tion of your conference for $900 for the Park Rentall. For more information cheons, receptions or meetings. 40x40, $1300 for the 40x60, and $1700 please call Conference Services at Estes Park Rentall has purchased a tent, for the 40x80. This includes all set up, (303) 586-5331 or Estes Park Rentall at including sidewalls, large enough to tear down and sidewalls. (303) 586-2158. cover the Aspens Courtyard at the Estes 11# 1*-77~ . 4, 4 Park Conference Center. The full frame tent has been manufactured by Special Events Consultants to maintain a clear line of sight throughout the space. -115.4 n. -- --~I.%.3.Sh~ -".h'-'01--1 * 1 - i --V- 2--- . 'I:.,1/Wi 6-/.i -li.M-lima k j='/1 ~ 111... lf--7.-*$1../.C 1 1/0 7 /1/. I f Â· 4/gull 1 Now you can plan outdoor functions ~~ 1.-2.2 . with confidence. ' I le-eal Al, A Estes Park Conference Center 201 South St. Vrain Mailing Address: R O. Box 3582 Englewood, CO 80155-3582 ATTENTION CONFERENCE PLANNER f.1 .,r I k 3% 4%%. '<1~~ i*.f-~ i .â€ž . - -_ - .6 315*%74ialliti:Rissilikitrisa- .//.6-ill- 44@- *Â£4 79....1#i~*c=!!,.~ Community Development Committee Advertising Report 8/4/94 _._71. Inquiry status: As of the end of June Estes Park has mailed 57,774 Visitors Guides, 0% over 1993) and answered 38,640 calls on our 800 lines (31% over 1993). â‚¬ 45-0 ,#<60 '95 -12. Reader Surveys: A. Friendly Exchange Vacation Survey - readers of this quarterly, with a circulation of 5,700,000, selected Estes Park as the third favorite weekend destination by readers. The Rockies were selected as the second most favorite area for "Trails". B. USA Weekend - May 27 issue, readers selected Estes Park as "Also Recommended" in the "Great Weekends in the Great Outdoors" category after Callaway Gardens in Georgia which was first. USA Weekend has a circulation of 17.6 million. C. Rocky Mountain News - Reader's Choice, June 12, Estes Park and the national park were selected as the Best Day Trip, the national park was selected as the Best Place to Watch Wildlife, and Estes Park was a finalist in the Best Mountain Town. h. Open All Year Newspaper Program: During the first quarter of 1994, three different versions of our "Open All Year" ads were run in the Denver Post and Rocky Mountain News. One ran twice in the middle of January, the second ran twice in late February, and a third ran twice in.March. Visitation in the national park was up each of those months for a first quarter gain of Ak.4(i) over the same period in 1993. Not coincidentallypEstes Park's sales tax revenues were als&pâ‚¬ach of those months for a firs[*arter gain of (15.292. Telephone calls from within area code 303 for that period were also up ~59Â§Â¢ver 1993. TTbre*as help achieving this by the conference center with first quarter bookings~~, over 1993 -3, ki Economic Improvement Through Media Selection: The attached graph shows the improvement in economic value of those visiting Estes Park as a result of responding to magazine advertising. According to our last three conversion studies, over the past eight years, our largest market segment has shifted from the $30,000 - $49,000 household income category to the $50,000 - $99,000 household income category. This has been accomplished through careful media selection, and is a strong indicator of the value of this program in managing the economic value of vacation visitation without necessarily increasing the volume of that visitation. 0. Estes Park Video - sleeve design for the new Estes Park Video was our responsibility (design, photography, typesetting, production), while RAO Corporation (Ram's Horn Village) paid for the separations, proofs, and printing of the sleeve, plus the actual video produced by Nick Molle'. The Chamber of Commerce, Accommodations Association and Board of Realtors were all partners of the Town in the purchase of the video. U. 0. Advertising Response by modem - Trustee Dekker asked whether or not Estes Park should offer advertising response via a modem as well as our 800 voice line. Research has been conducted on this question for the past several weeks. The preliminary answer: "possibly yes, but not yet". 5 Page 2 8/4/94 Objectives: 1. Improve service (be more effective) 2. Save money (be. more efficient) 3. Reach new markets (expand customer base) Concerns: Adding a modem response number to our ads for the sole purpose of distributing our visitors guide will result in: 1. the added expense of uncontrolled call length on an 800 # for modem use, 2. the added expense of creating a bulletin board system (BBS), 3. the added expense of maintaining a bulletin board system, without getting the visitors guide to the caller any quicker. Opportunity: 1. Put the BBS on a commercial network or the Internet to allow modem response via the network to eliminate the 800 #. 2. Make the BBS interactive by including an electronic visitors guide or video, current calendar information etc. Service is instant, and postage costs are eliminated for these callers. 3. Locate the BBS in a travel forum with open access making our electronic visitors guide work as advertising - people from anywhere in the world looking for travel information would have access to our guide without having to see a magazine ad. This makes our overall advertising expenditure much more effective. 4. Communicate with a prospective visitor via e-mail during the vacation planning stage, improving conversion to visitation also making our advertising program more effective. 5. Conduct visitor research via the BBS which has the potential of being significantly more efficient. Recommendation: Advertising Manager needs to go on-line to learn more about the networks and how they function, and more about the user culture before formulating a proposal. 6 Estes Park Packet Requests Estes Park Advertising Program 57,774 60-" 55,304 54,032 /4*48** 51,082 Â»*4*02, Amm. 44 \45 50-" 38,793 4~X . j .. 40-~ 1-1 =-9441% 32,856 441& 1/1-= 4 r, \ \ 19 0 30-/-31* 4-Fetâ‚¬49 26 0 1129% \Â»*044.1,7 0/ Â»#72407Â»0~7~0724*7~x~ ~ 1989 1991 1993 1990 1992 1994 TABLE I: Year-to-Date June 30 7 Estes Park Telephone Inquiries Estes Park Advertising Program 401- 38,610 35-' 32,031 ~ 29,535 30-" 26~ 4 -- g 251 â€ž-43-449 4Â«-i 20,095 71+99+44 20 1 16,626 151 46 Â«49394; 10/----42*-*Â» 14 4. 16% 17 1 1989 1991 1993 1990 1992 1994 TABLE 11: Year-to-Date June 8 (Thousan What You Like When we asked for your favorites we knew that, like vacations them- selves, your favorite things would likely spread ali over the map. Fortunately we found a few clusters here and there, that allowed us to ~ind your favorites in each category: Ice c~eatn #Non 4--0 1.1 Chocolate Â· . rJ Tied: Rocky Road/Vanilla Tied: Butter Pecan/French Vanilla E 4 Place to stay: Blrch Lake in FIshing at Blg , r .,fitÂ£,r'p- 3 Motel .17 Minnesota Bed & Breakfast t Tent M# 9 . . Season to travel: . In descending order: Fall Spring Summer -6 K Winter Fishing spot: - Gulf Coast Minnesota as .1 - Trail: , John Muir in Yosemite ... Rocky Mountains 2 *A. # ., Gunflint in northern Minnesota e )4&. . 7-4 i . DY ZOO: ego . St. Louis Lincoln Park, Chicago - Place to watch 1,/Ic.-- JE-,--~- 1 -.1 4,-4 - ~Lift:-13/ I a sunrise: Beach ...../4.- -....- F/42163/1...... W.ch in Hawaii Hawaii. CJ Vork.k X11-nÂ·,14*ri E Lake I Laft a liEilillililliz-1- fli~lillia - 5 2 = . ~ waterproof ~ Travel gadget: . ~ caniern- Elephants at the San Diego Zoo Camera Clock Coffee/tea/hot-water makers 38 SUMMER 1994 FRIENDLY EXCHANGE 9 Riverside Plaza in downtown Uto#some steam. Estes Park. Colo. Souvenir: EM jillirIA~ 44*kÂ·VT*lk'.,MI .Â· - -- T-shirts and sweatshirts 1---11-Â£ .A Pictures Mugs ~ Mailiers---N .\ <4 VVeekend \\ ~II:n~ / destination: ~ San Francisco - .1.1 Carmel, Calif. Estes Park, Colo. -1. 2.9.1 -/i.-/Ellilize:gir..'-ICL..0/li ----"",..:A -- = Duluth, Minn. ~ ./t : & E / - 11, n --' .*V DE,M / Both Sides Of ~ NEVADAÂ© From fascinating museums to legendary ~al#~A. short lines. Nevada's rich railroad heritage is rollin' fuli steam ahead. Come climb aboard 414- and discover it for yourself. Call 1-800-NEVADA-8. Nevada Commission On Tourism. P.O. Box 30032. Reno. NV 89520 FE PASSPORT TO Torrey Pines Municipal golf course situated along the ocean near La Jolla. Calif. Golf Course: Pebble Beach, Calif. . O~A Bay course, Kapalua, Maui, Hawaii Hilton Head, S.C. Torrey Pines, San Diego Museum: le'*~Mi/*14*Nt#MI+~~74..~.15*M/Ria**~T/ Metropolitan Museum ~.1 **~--~~:~~~*'~~~~~'0~Â£* a,e*~~Â¥*.5%~021 of Art, , ..-v-*aâ€¢,~LI,1MMBMIAS'1,41"mr--1 New York , 7,-~F JEL-rili-1/-/11 -ir*=Jgiwi Smithsonian Institution, Washington, D.C. 1/ Denver Natural g ~ History Museum 0 ~ 1Â·800Â·345Â·IOWA FREE Iowa Visitors Guide Museum of Science M l~ and Industry, Chicago Gardens at the Smithsonian Institution 200 Emt 6rond Avenue Â· Des Moines, lowo 50309 DMsion of Tourkm â€¢lowo Deporiment of Emnomic Development FRIENDLY EXCHANGE SUMMER !994 39 1 A ESTES PARK TOURISM JANN WILLIAMS 41.4-63. 4 n 23,34': '2 k .: ~ 1 11 i] 4 *0:I 61,1 11*]M IMI 4 il I~ 3 f 1 1 -4 . of Solvang, and by lakes bit' ~ : *21 F 1.049 >Â»- $ 1 i-:.t: , ESTES PARK, COLO., gateway to Rocky Mountain â€ž'I p National Park The appeal: gorgeous scene,y and terrific Casitas and Cachuma. ~ ~:L,-<,,.~. .~'7; - Jr.,t.:,Â·... 1... 4-'~--.1Â¢ - inns. Marcia and Larry Felt of Cheyenne, Wyoâ€ž had One manstay: a stop at ....4 Â·% 1 w, 2--.~'.a' .~, ~ a their first date in Estes Park Favorite spot Allenspark. 1Â· Wind Haven for a 0:der 9-- "' 4,Â· -:~,2:)3 4.:IN 1-Ar and the Fawn-Brook Irn. Â«We havecelebrated evely E *, grving usbleathtal~rE ~~F~lk,'~~~~~~ major event as a couple in the comfortable elegance of ' ~ views of lush count,yside .......~ #lis five-star restautant"Call 1-800-443-7837.Â· ,Â·Â·-Â·- - and majest}c Pacific cliffs. 'ETI,rE~ -: Â·.f Â·.-Â·.- Call 805-688-3317.- r - THE SANTA YNEZ VALLEY of southern California. The: LEAVENWORTH, WASHâ€ž -I,I#4:*,ly, 33Qlpill The a-al Scottish-lrish Festival ill Estes PA appeal: a weekend road trip for Mel and Kely Sawyer of an Old World village m Colo. {Sevt 8-11 this year}, b,ings Hightanders Ventura, Calif. They dnve through Los Padres National . the Pacific Northwest. The to the highlands of the Rocky Mountails. Forest, the Santa Ynez Mountains and the quaint town . appeal: It's Europe on a tank -' .....~I- of gas, the Buntain family of Olympia, Wash., tells us Along the way, Asit Roslyn, , Wash., where TV's Nortiem 1 Exposure is filmed: Call 509-548-5807.--1Â·- 4.1 "Summer Fun With Peanuts." lil Le-m,orth, Wash. KEALAKEKUA, HAWAII. The Â»ul feel as H,ou -re appeal: horse trails throu01 3 . in the Swiss AliA' Now playing at Tmvelodge. Lawson of Kailua-Kona. Kings Trail Rides puts you in the saddle the hills, says Dennis L - for a trip to Kealakekua Bay, where famed South Seas explorer Capt James Cook met his death in 1779. Call 808-323-238& With our "Summer Fun With Peanuts" offer: you stay WHITNEY PORTAL. CAMPGROUND, near Lone Pine, Cali The appeal: It's Ble perfect gateway to Mount Whitney, the. - any 5 nights from May 15 through August 31,1994 and highest peak in the continental USA, says lillian Rogers of // dplyll)EDI Bishop, CaOf. She camps overnight to get acclimated to the - altitude, then hikes to the 14,494-foot summit the nen day. E- get two free Paramount Peanuts Home Videos not yet "It's truly a lifetime's high, no matter how high you go," Rogers says. Â«Just go, relax and ergoy." Call 619-876-6200. Look for $28 in savings available at retail stores - Great PINE GROVE DUDE RANCH, near Kerhonkson, N.Y. The from Travelodge when Summer ~39 appeat an all-Inclushe rode vacation, says the Vaccaro you buy Paramount fanlly of Stamford, Conn. (which includes three young sons). Peanuts Home Videos Rates at your local retailer.* /fs A Mystery; Charhe Brown From 'Believe it or not' Janet Vaccaro says, "they even have a free snack bar for growing kids" Call 914-626-7345. and You Don't Look 40, Charlie Brown - plus, a free cuddly Travelodge Imaft,dial:Hill'll Sleepy Bear plush toy. And that's on top of our low summer rates, com- *0*# ~ ~ fortable rooms, and special services like free mili 77-=s=Ag.!11~ fresh-brewed in-room coffee, free lobby news- *~~~ paper; no long Pine Grove Dude Ranch, in the Catskins of New York offers the ooly fuU-fledged cattle drive in the East Sleepy Bear. v - -1- distance access charges, and more. _TravelfÂ®eÂ® LEONE LODGE, atop Mount LeConte, near Gatlinburg, Tenn., offers cabins and -basic but delicious hot meals' for the Bamow family of Cleveland, Tenn. The catch: The only So hurry in. Call for reservations now. STAY SATISFIED way in is on foot or horseback up 5.5- to 8-mile trails. Food â€¢ and linens arrive by Ilama! Call 615-436-1200. 1-800-578-7878 LANESBORO, MINN., and the paved, 35-mile Root RNer TraiL The appeal: a great start for a bike trip. Carolyn Dodd and friends from Iowa Falls, Iowa, say jt's perfect N you want 70 Yclrr,grodonE h,vet) benaro,vcratme gre T rejuvenate your mind, heart and soul." Call 1-800-428-2030. be meostie5nto, ofier,,10 otner details bia/Ole at p~,c4,ng Tnziedga Pne vanes 4 lociri ORer good n U.& * Caug only Vold whee profelted OHer redeerr,able'b, ma . Rocky i /a.-1 flith.Â· LADER'S CHOICE: Sborts and recreation ,, i 41 I ,In'i'Atl:Illlkl:(IN[e~ Glenwood Canyon. When you get ~ Lyons to Estes Parkcan be fright- PARK - there, you'll find the Glenwood Hot 1 ening for flatlanders. Besides, you I il: A two-hour drive westfrom Springs pool, the largest hot springs j want to be there to show them the Washington Park: Betweer poolin the world. Just by thinking gift shops and historic sites of ' V- ier on I-70 brings you to Vail, a about your daily obligations as you Estes, as well as the park itself. irginia and Louisiana avenu )nally known ski area that soak. The historic Hotel Colorado The Continental Divide provides a on Downing Street, this park ts the largest ski mountain in once played host to Teddy Roo- beautiful backdrop for a picnic , it all - picnic tables, gorgeot h America and $8.5 million in floral displays, frequent free i sevelt and the town was Doc Holli- lunch. And even small children it improvements. A variety of day's home and is his final resting and the easily winded can manage volleyball fields, playgrounds certs, tennis courts, soccer a iin attracts alllevels of skiers, place. The confiuence of the Roar- the walk from the parking lot to ilarge network of high-speed lakes, open space for sunbath ing Fork and Colorado rivers offers Bear Lake. Just warn everyone Feeps lines short. Lift pass pick-up basketball, public scu quiet, scenic raftingthrough the not to feed or touch the overly ts are usually higher here than canyon. The vapor caves are not as friendly ground squirrels. ture, even bocce ball. There's i areas nearer to Denven but also the Washington Park Rec di- popular as the pool, but they're a Finalists: Colorado Springs, ation Center at 701 S. Frankli bundance, variety and con treat nevertheless: Central City, Georgetown St., which provides the neigh ithe slopes justifies the differ- Finalists: Durango, Steamboat - . And Vailis heavy on ameni- Springs, Vail borhood with a place to exerc including good restaurants and swim, play indoor basketball: ,s, sufficient nearby parking and FISHING send their kids for arts and cr chools for children and adults. CROSS COUNTRY SKIING classes. Paths through the pa nalists: Winter Park, Copper South Platte River at Deck- fill quickly each day with jogg rtain The Breckenridge Nordic Cen- ers: About 30 miles southwest and walkers, and bicyclists w, ten (303) 453-6855. A half mile of Denver. Take U.S. 85 (Santa past on the closed-to-motor- ]jial'Al 1[1] Â®Ill'i'mill,1~ fromthe Peak 8 base area, the Fe Drive) south to Sedalia. Turn traffic road. area offers 23 kilometers of west onto Colorado 67 at Finalists: City Park, Cheesy, oveland Basin, 56 miles west of groomed, double-set track and Sedalia and take it into the Pike Park = ver on I-70, is the most easily skating lanes. Its day lodge offers National Forest. Picture A River :ssible major downhill ski area a ski shop, rental equipment and Runs Through It at rush hour - k Denver, and the least expen- lunch on the sun deck. A free - - that's Deckers. This section is ~,y/ill . The deals areparticularly good shuttle runs from town, and i- ... one of Colorado's 10 Trophy ng the early season (before - amenities include fondue parties, Waters, and it's the one closest :stmas) and late season (after night tours, sleigh- ~ to Denver. The fish is trout - Highline Canal: It's possib 14). For 1993-94, all-day adult ride dinners, entertainment and rainbows, browns, cutthroat, walk 68 miles along the High ickets were only $20 during ski instruction. Hundreds of ., - even the occasional brook - Canaltalthough the path is nc e periods. Loveland Basin also miles of ungroomed backcountry and the fishing is all by lure or continuous. It starts at the sc frequent additional discounts trails in surrounding Arapaho fly There's a chance of catching side of Chatfield State Park a. promotions through such National Forest are also available. a 26-inch trout, but there are all ends at Plum Creek. You can -ces as theRockyMountain Finalists:Devil's numb, Frisco ,Â· kinds of restrictions throughout it up at various locations aroT. s, King Soopers, Safeway and Nordic - this section. Before you pack the city, and large sections art i C books. , 1 - -1 your gear, stop ata sporting paved, including much of wha inalists: Winter Palle, Copper < ~goods store and pick up the Col- goes through Denver and Aur intain DAY TRIP *rado fishing season informa- ra. More than 1,000 trees anc Â¥on brochure to get your orien- shrubs have recently been pi COLORADO GETAWAY Estes Park and Rocky Mountain tlation. The crowds thin out as ed along the path. There are National Park provide a great des- ~ou get farther from the road; it parks aplenty to visit along tt lenwood Springs is about a 3- tination for out-of-town visitors - Relps to hike into Waterton way, including Bible, Eisenhc 2 drive west of Denver on I-70 just be sure to chauffeur them, - Fanyon. . . er and Del Mar. ,ugh some of the most spectac- because even though there are no / Finalists: Eleven-Mile Reser- Finalists: Washington Park scenery anywhere, including mountain passes to cross, the Â· Â» /voig Cheny Creek-Reservoig DIA Cheesman Park, Platte Ri, 07 last magnificent stretch througE twists and turns of U.S. 36 from Non Reservoir. < Greenway . I- I ... -6 - I. . .-- .:11 1 all/- D 1....Illy 1/1....,1./.11, i....... c A:Â·1 clibirtija.F.'1 t,looki 1 6 9 f 0 !- ' 1 -. i id recreation . I $ inyon. When you get Lyons to Estes Park can be fright- PARK ~ PLACE TO WATCH WILDUF~ ind th& Glenwood Hot ening for flatlanders. Besides, you the largest hot springs want to be there to show them the Washington Park: Between 1 Rocky Mountain National Park: orld. Just by thinking gift shops and historic sites of dly obligations as you Estes, as well as the park itself. Virginia and Louisiana avenues 1 Here's the place to view Colorado's torie Hotel Colorado The Continental Divide provides a on Downing Street, this park has ~ native wildlife in its natural habitat it all- picnic tables, gorgeous Stop in at the visitor' S center near lost to Teddy Roo- beautiful backdrop for a picnic etown was Doc Holli- lunch. And even small children floral displays, frequent free con- ~ the Estes Park entrance for orienta- certs, tennis courts, soccer and tion, then see if you can spot elk id is his final resting and the easily winded can manage volleyball fields, playgrounds, mule deen coyotes, ground squir- nfluence of the Roar- the walk from the parking lot to lakes, open space for sunbathing, , rels, chipmunks, Clark's nutcrack- Colorado rivers offers Bear Lake. Just warn everyone pick-up basketball, public sculp- i ers, marmots, eagles, owls, bats, rafting through the not to feed or touch the overly ture, even bocce ball. There's moose and Stellar's jays. The most 1 aporcaves are notas friendly ground squirrels. also the Washington Park Recre- frequent injuries to visitors are from : pool, but they'rea Finalists: Colorado Springs, ation Center at 701 S. Franklin , ground squirrels and chipmunks. eless. Central City, Georgetown St., which provides the neigh- Don't touch them; they can bite, and brango, Steamboat borhood with a place to exercise, they carry diseases. Don't get out of swim, play indoor basketball and 1 your car to approach large animals, J FISHING send their kids for arts and crafts suchas elk. It's funto spotthe OUNTRY SKIING classes. Paths through the park RockyMountainbighorn sheep ' South Platte River at Deck- fill quickly each day with joggers herd near Sheep Lakes; if they :enridge Nordic Cen- ers: About 30 miles southwest and walkers, and bicyclists whiz come down, it's usually some time 3-6855. A halfmile of Denver. Take U.S. 85 (Santa past on the closed-to-motor- between 10 a.m. and 2 pm / k 8 base area, the Fe Drive) south to Sedalia. Turn traffic road. 1 Finalists: Barr I.ake, Cherry Creek/ 3 kilometers of west onto Colorado 67 at 1 State Palt, Denver Zoo - uble-set track and Finalists: City Park, Cheesman l Sedalia and take it into the Pike Park Manmade s. Its day lodge offers National Forest. Picture A River ntal equipment and Runs Through It at rush hour - sun deck. A free that's Deckers. This section is PLACE TO TAKE A WALK AMUSEMENT PARK from town, and one of Colorado's 10 Trophy - :lude fondue parties, Waters, and it's the one closest - Elitch's, West 38th Avenue and ;leigh- to Denver. The fish is trout - Highline Canal: It's possible to Tennyson Street, 455-4771. At 104 entertainment and rainbows, browns, cutthroat, walk 68 miles along the Highline years old, Elitch's is one ofthe old- ,n. Hundreds of even the occasional brook - Canal;-although the path is not est independent amusementparks oomed backcountry and the fishing is all by lure or continuous. It starts at the south in the United States, and maintains junding Arapaho fly. There's a chance of catching side of Chatfield State Park and its hold on Denver's affections. ast are also available. a 26-inch trout, but there are all ends at Plum Creek. You can pick Plans are now firm for the move to evil's 77:umb, Frisco kinds of restrictions throughout it up at various locations around lower downtown to be complete for this section. Before you pack the city, and large sections are the 1995 season. Meanwhile, this your gear, stop at a sporting paved, including much of what summer's crowds call continue to -=- goods store and pick up the Col- goes through Denver and Auro- enjoy the Twister, Sidewinder and orado fishing season informa- ra. More than 1,000 trees and Splinter Unlimited rides are $15.50 tion brochure to get your orien- shrubs have recently been plant- for adults, $12.50 for children. and Rocky Mountain tation. The crowds thin out as ed along the path. There are Seniors, $5, are free on Sundays. provide a great des- you get farther from the road; it parks aplenty to visit along the Children under age 3 are admitted it-of-town visitors - helps to hike into Waterton way, including Bible, Eisenhow- free, and a ride pass for under 3's is 1 chauffeur them, Canyon. er and Del Mar. , $6. Gate admission only is $7.50. though there are no Finalists: Eleven-Mile Rese,- Finalists: Washington Park, Gates are open 10 a.m. to 8 pin. ses to cross, the voin Cherry Creek Reservoi,; Dil- Cheesman Park, Platte River . ns of U.S. 36 from lon Reservoir. Greenway Finalists:Lakeside, Water World AIA PUT MORE FUN *,j~~ IN YOUR LIFE! . makes hew friends. 7 lessons - $75 14- Students Only ~~ ~ANCING Â® *. rthur 4/aturray Â¥7 Franchised r-1 Dance Studios 2--- Aurora Lakewood 337-2311 987-2444 AllA oi the Rock- coyotes and lots of birds, including, Rocky Mountain National Park, Washington Park: -l ne park ls a a the edge of Rocky if they're lucky, owls and eagles. An including Hi Country Stables, S il- great place to jog because it offers nal Park and sends all-day rideÂ·is $60.50. Children 6 verlane Stables, National Park Vil- plenty of room and plenty of other rides into the park. and up ride their own horses; chil- . lage North Stables and Wild Basin loggers in case you need to feellike ength from one dren under 6 ride with adults and Livery. tance on the inside paved path you're part of something. The dis- nd there are break- are limited to one-hour rides most- Finalists: Garden of the Gods, - around the northern lake is exactly i week. On a half- ly on the YMCA grounds. Small Chatfield Reservoir - 1 mile, so if you're training, it's easy to pace yourself. There's a HOTEL - jogging path around the outside of the park that's new this summer. The Brown Palace Hotel, 321 Finalists: Highlinâ‚¬ Canal, Platte 17th SL, 297-3111. The Brown Rive, Greenway le 1% independently owned hotels in the that it's about as flat as such a large Palace was opened in August 1892 - by Denver pioneer Henry Brown, /LACE TO ROUERBLADE who donated the land for the State Capitol, and it's been open every Washington Park: The best thing day since. It's among the oldest about this park for in-line skaters is United States. The Brown is a AAA area can be. That makes it easy for re the four-diamond and Mobil four-star beginners and allows experienced hotel with 230 rooms and suites, bladers to work on their maneu- four restaurants and complete ban- vers. Most of the park is closed to quet and catering facilities. The traffic, so you don't have to worry hotel has hosted more than a dozen much about sliding out of control sitting US. presidents and various into a car. Rentals are available at other heads of state, although most several stores within blading dis- native baby boomers probably tance of the park, on South Pearl remember itbest as the place Street and on Old South Gaylord. where the Beatles stayed when Finalists: Chem Creek bike . U~ IM\~ PLAYGROUN they played Red Rocks in 1964. path, Platte River Greenway Finalists: Bmadmom; O*ford, =Ve tree\\ 1\ MINATURE GOLF Washington Park: The big play 1,ine r Wh ~ , structure in Washington Park, Adventure GoWHyland Hills, sporting a shiny new coat of var- 9650 Sheridan Blvd., Westminstec nish, sits right next to the boat- 650-7587. Adventure Golf offers house on a field of wood chips, the ie Nation. three 18-hole courses, all ofthem prescribed surface for reducing nation s best amsts 1Hondapre- fet\14 p water features. The newest one, dy and full of imaginative additions, with special effects, music and injuries from falls. The set is stur- 1-3-4 -- The Lost Continent, also has lots of such as steering wheels, twisty animation. Open 10 a.m. to 10 p.m. slides and pulleys for hanging onto k Arts Festival. Sunday through Thursday; Friday and riding on. The swings with the larris List. and Saturday'til 11 p.m. Cost is handles were designed to allow $4.95 peradult for the first 18 holes; paraplegic children a chance to iurth of July weekend just ~~ $4.45 for seniors and children. A swing, too. If the big playground is janded by over 30 percent, ~ secondround is $3 per person. Chil- too crowded or overwhelming, or dren 3 and youngerplayfree. no one will give your toddler a turn of educational and Finglighidgnng*, Putter's 1Â¥ide on the steam shovel, walk south - along the path that runs next to < MOUNTAIN TOWN IDowning- a smaller playground ~along that path is less intimidating. pollights the region's Vail: See Resort surposest ~ 1*23-4 Finalists: Brecken,idge, George- / Finalists: City Park, Clement town, Estes Park ) Park nce Stage: features --. I gimmomm bill/Un ABI , musical styles from era and more. Â»0+1Â¢4*00 N* igm Dixietand iazz, r'~ bÂ« 7, 0,44* , Denny Dent & His Two 44 -4 1 61%0 --Aniners of 011 n.81 MÂ¥ 7/1 monstration Stage: show- wo,k and .Ner Your quediomt UL 14 041Â¢unue Aile L T ntinnic # V - -Â¥,0, h }fâ€ž 9...............ME,AUM:.0 - --.-- 1 -10 1 --4- -/&ade-c--_ 7 i -7 44--41-11 44444{4~1-2* 27- - 3 4% a. , Â¢i~MAff- I. - i. 1 94" '' N Ke,....Wit,;245:* 9 ., F *14 .- ., 3 , 4 * 3Â¥226 1 & i .P. v ~fu3; 14? f:-4 *t- *Â·i.r f. 1 444.4, 4 " 9 1. AN f j ji < *;~-~1~-~: ~--~,f- ~i .,-r~ , . i 3 - 4 0 Â· 9 4'V' d "z / 0% 446% '44,4,>-4.-S p~~~i- rE Ef i. . 4- 7- ~~Â·~12.1 C U e 40 33/ h.?4 /{I' , . 4 .1.â€¢D. 4/ I 1 , it N.'.. t~41 (J/F'49Â£,1:52:t; ; 42' 1 1'~ ~ 1 1- i f iti,~.7 1 Â¥ 1 f U. .t Take a deep breath. It's only a matter of time before the world finds out. 1-800-44-ESTES (800-443-783D Come to Rocky Mountain National Park and Estes Park for a breath of fresh air. Wire open a[[ year. /4 Estes Park . OPEN ALL YEAA 15 Photo by Trail GazetteÂ©1994 1 ~4' -4- -MP . ~ I. - .6 1 4 - , L /4 , . - t . L --1 . . ' - + B. 0 11. , I 1 1 1 r 'I '120 ( t ' 1 h -Â».f r.Â· Â·' , - s:-1 . f 34 1---.* Â¥U - Break trail. It's only a matter of time before the world finds out, 1-800-44-ESTES (800-443-7837) Rocky Mountain National Park: skiing, snowshoeing just playing in the snow. Estes Park: shopping, dining, & lodging. /4~ Estes Park 16 Photo by Trail GazetteÂ©1994 21 . . 42 /# ik, 4-Â£ r.1 *44.4 -- *1 - . Wt <virt f 11/#I /.9<11,4... r au....?LaN i.gr -./ /- - 21 19-,1 t 4 '. Follow the tracks. It's only a matter of time before the world finds out. 1-800-44-ESTES (800-443-783D Rocky Mountain National Park for skiing. snowshoeing, just playing in the snow. Estes Park for shopping. dining & lodging. /4~ Estes Park OPEN ALL YEAR 17 Photo by Trail Gazette Â©1994 Visitor Household Income Comparisons* Estes Park Conversion Studies 50%-1 45%-~ 40%-~ 35%-' . 30%-' =ir---f*Lizi,M .. B 25%-' ........Ii-I.. : f 20%-' -CE.al /Affi ..Bwk 15%-' ......../40.Vr &1/.&46 Sss@~SSS* 6*~i $"3......B,/,9 -U: 10%-' - 5%-, AW/LI . , ha--4Ii . * O%' r 1985 1988 1993 *Visitors Responding to Magazine Ads ~ Under $30M ~ $30M-$49M ~ $50M-$99M EFF@Al Over $100M 18 Percent Vis itors Uâ‚¬F ADVERTISING EVALUATION TEAM FINAL REPORT AUGUST 1994 Prepared for: The Town of Estes Park Board of Trustees Prepared by: Sue Doylen, Trustee Rich Widmer, Assistant Town Administrator 19 . EXECUTIVE SUMMARY An Advertising Evaluation Team was formed by the Town of Estes Park in December 1993 to conduct an evaluation of the Town's advertising expenditures. The team conducted interviews, performed research, examined bills, received a tour of the Chamber of Commerce, and attended Advertising Policy Committee meetings. The team reached the conclusion that the present level of advertising expenditures is comparable to other similar resort communities. The team found the present effort of fulfillment performed by the Chamber of Commerce to be well-organized and efficient, and responsive to the Town's needs. Suggestions are made in the report to make the Chamber's pricing for these services cost-based. The team found the Town's advertising program to be well-managed and efficiently operated. The team reviewed several options for managing the advertising and marketing activities of the Town. The team's primary recommendations are: 1. The community's marketing efforts should be guided by strategic planning. 2. The Town should facilitate the creation and financing mechanism for the evolution of the Chamber of Commerce and Accommodations Association into a new organization, the Estes Park Chamber Resort Association (EPCRA), which would become the marketing agent for the community. This report concludes the effort of the evaluation team. 1 20 INTRODUCTION On December 2, 1993, the Community Development Committee appointed Trustee Sue Doylen to conduct an evaluation of the Town's advertising expenditures. This action was taken following the failure of the Tourism Tax measure on the November 1993 ballot and the subsequent uncertainty over funding for statewide tourism advertising. The Town's advertising program involves direct expenditure of over $500,000 yearly. If the related programs, such as marketing the Conference Center and the Town's Special Events are included, the total exceeds $1 million per year. At this level of commitment, the Town needs to periodically assure itself and its constituents that the highest return on these investments is maintained. The evaluation team of Trustee Doylen and Rich Widmer, Assistant Town Administrator, began the evaluation by conducting interviews with several Town and Chamber of Commerce staff members. Research was conducted using published and industry sources. Advertising invoices were examined. A tour of the Chamber building operations was conducted by Chamber staff and board members for the evaluation team and Trustee Dekker. Trustee Doylen attended the monthly Advertising Policy Committee meetings. Weekly meetings between Ms. Doylen and Mr. Widmer were held to review information and formulate recommendations. This report will explain the recommendations and conclude the evaluation of the advertising program. BACKGROUND AND DISCUSSION Estes Park has always attracted visitors, from the Ute and Arapahoe Indians, who used its forests and meadows as a prime hunting ground and refuge from the summer heat of the plains, to the late 1800s and early 1900s, when the dude ranches flourished, to the "discovery" of the area by the automobile tourists of the 1950s and 1960s, to the present time. In its early days, the Town relied heavily on word of mouth and its location as the eastern gateway community to Rocky Mountain National Park to bring in increasing numbers of guests each year. Gradually, the Town became aware of the importance of tourism as the economic base of the community, and its key role in maintaining the integrity of the Town's finances. Since increasing the amount of sales tax revenue resulted in lower property taxes and higher levels of service, advertising the Town as a destination resort made economic sense in a very business-based way. Beginning in the late 1970s and continuing through the 1980s, the Town began to significantly increase the amount it spent for direct advertising, as the following table illustrates. 2 21 Table 1 Town of Estes Park Advertising Expenditures-Selected Years 1968 $ 9,000 1985 $251,994 1969 10,000 1986 251,494 1976 20,000 1987 297,892 1977 35,000 1988 370,622 1978 35,000 1989 411,269 1979 50,000 1990 463,819 1980 25,000 1991 520,647 1981 39,923 1992 484,309 1982 70,405 1993 523,747 1983 100,454 1994 495,445 (budget) 1984 109,887 In 1978, a Chamber Advertising Committee was created to produce and manage the Town's marketing effort, using a significant amount of volunteer labor and some paid staff. Over the next several years, the Committee developed a strong relationship with the Town government. Second Wind became the "non-associated" name for the group. The name was later incorporated, and continues to this day as the Town's subsidiary advertising agency, enabling the Town to save 15% on most direct media advertising. As the funding levels increased, the Town eventually felt the need for closer supervision. In January, 1991, the Town hired Peter Marsh as its first Advertising Manager. The Town also established an Advertising Policy Committee, appointed by the Mayor, to give policy direction to the advertising program. The Advertising Manager reports to the Community Development Director, and is responsible for the direction, quality, and results of the program. The Town has measured the effectiveness of its program with periodic conversion studies in 1985, 1988, and 1993. one popular misconception about the advertising budget is that all of the money is spent for direct advertising. In 1993, $248,088, or 47% of the total, went for direct media purchases. The remainder of the budget was for collateral and media production, 3 22 and for fulfillment expenses. Fulfillment is the expense to pay for the 800 lines, answer the phone calls, and send out requested information packets. Table 2 illustrates the growth in the performance of the advertising program from 1987 through 1993. TABLE 2 ADVERTISING PROGRAM PERFORMANCE HISTORY Total Packets Packet by Phone Total Phone 1987 34,641 8,975 20,719 1988 43,385 11,798 27,142 1989 43,490 12,409 31,449 1990 55,562 18,160 40,773 1991 71,611 24,009 51,513 1992 76,778 27,569 61,599 1993 73,882 25,861 Â· 60,653 Note: The difference between "Total Phone" and "Packet by Phone" is information and lodging referral calls. Advertising Expenditures One of the questions the advertising evaluation was to answer was, "What is the optimum amount for a resort community to spend on advertising?" In other industries, there are recognized standards, supported by research, which indicate efficient advertising expenditure levels. After researching published sources, The Colorado University Business Library suggested we contact Dr. Loren Toepper of Clemson University, a recognized authority in tourism research. Dr. Toepper, who has written many studies Of accountability research for tourism advertising, advised there is NO recognized standard for optimum tourism advertising expenditure levels, since each community and its economic circumstances is unique. The most dependable technique for judging whether present expenditure levels are competitive is to benchmark Estes Park against what other similar communities are spending. Unfortunately, this information is difficult to obtain and not always reliable. The Steamboat Springs Chamber Resort Association provided the information in Table 3, which was gathered last fall as part of their budgeting process. 4 23 Table 3 Resort Summer Marketing Budgets 1993 Grand Junction $711,000 Telluride $550,000 Breckenridge $700,000 Aspen $800,000 Glenwood Springs $325,000 Durango $700,000 Vail $775,000 Steamboat $600,000 These numbers must be used with caution, since they were obtained from an unverified source, and since in most of these examples, there is a large corporate partner involved (the ski area), which is responsible for winter marketing, therefore making precise budgets difficult to obtain. Nevertheless, the data indicates that Estes Park's expenditure level is a little less than average for the entire group. In Steamboat's case, the number shown in Table 3 is the total budget for the Chamber Resort Association. The 1994 budget for the Steamboat Chamber Resort Association is $626,000. This budget is funded with $270,000 from vendor collection fees, $270,000 from city funds, and the remainder from the ski corporation and sponsors. Of this total, $105,000 is budgeted for print advertising, $61,000 for Front Range TV, and $7,000 for local TV. The total of these is 28% of the total budget. The remainder of the budget is for collateral material, fulfillment, postage, salaries, and production expense. As a comparison, Estes Park's advertising budget for 1994 contains $239,872 earmarked for print and $12,000 for radio. These account for 51% of the total budget. A 1993 study done by the International Association of Convention & Visitor Bureaus showed that the average visitor bureau with a room count comparable to Estes Park had a budget between $450-750,000. Of this total budget, the expenditures for personnel expenses was 38.8%, for operating expenses 21.2%, and for direct promotional expenses, 40.2%. Estes Park's direct advertising expenditures of 47% of the total budget, as explained on Page 3, is, therefore, above average. Expenditures at the state level are another way to benchmark. In a study done by the U.S. Travel Data Center, the 1992-93 fiscal year state expenditures ranged from a high of $24 million (Illinois) to a low of $738,800 (Delaware). Colorado's budget at the time was $10.8 million. In 1992, the state's tourism industry generated expenditures of $6.4 billion. The state's advertising 5 24 was therefore 0.2% of the total. In 1993, Estes Park's total retail sales was $95.5 million. If all of this is considered tourism expenditures (unlikely), our advertising budget in 1993 was 0.55% of the total, over twice the percentage the state spent in 1992. In 1991, the top U.S. destination other than states by advertising expenditures was Las Vegas, which spent $6.8 million. During the same year, Aspen was 16th, at $944,000 and Vail was 19th, at $765,000. ("Trends in Travel and Tourism Advertising Expenditures in United States Measured Media, 1991," Ogilvy & Mather, 1992). All of these facts lead to the conclusion that our present level of direct advertising expenditure is comparable to other similar resort communities. Chamber of Commerce The evaluation team reviewed operations of the Chamber of Commerce as it pertains to the fulfillment portion of our advertising program. The Chamber, under contract with the Town, provides operators to answer the incoming 800 lines, prepares labels and information packets for mailing, mails bulk information, and prepares monthly reports of its activities for the Town. The effort is well-organized and efficient, and is responsive to the Town's needs. The use of local residents for operators ensures that information is current and that callers are provided with the benefit of local lore and knowledge, an advantage that might not be available if the service were contracted to an out-of-town firm. For 1994, the Town pays $0.618 per call, $0.31 each for direct response labels, $0.0515 each for Readership Service labels, $0.1854 per piece for mail preparation, and $1,056 for statistical reports. An increase of a little over 3% was approved for 1994. Past spot checks have indicated these fees are reasonable and maybe even less than market fees for similar services. Periodic checks of market prices for these services should be made in the future to verify their competitiveness. The Chamber should also be encouraged to structure the prices on a cost-based approach instead of the existing historic basis. The price the Town pays for answering phones, for example, should be based on the length of the average phone call, the wage and benefit costs, an efficiency factor, and a reasonable profit. The price for mail preparation should be based on the number of pieces of mail organized, the wage and benefit costs, and a reasonable profit. This is not meant to imply the present costs are unjust, but rather to suggest that the cost structure should be based on normal business parameters. 6 25 Advertising Management As part of the evaluation process, many of the invoices paid by the advertising manager for advertising production services were reviewed. In general, proper procedures were followed, and all indications are that the production services are well managed. The advertising manager has been advised to follow the purchase order system of the town more rigorously in the future. This involves agreeing on an estimated price for work, issuing the purchase order for that amount, and checking that the invoice has the detailed information to back up the billed price. Since any money saved in production costs could be spent in direct media advertising, it is imperative this part of the advertising budget be constantly reviewed for efficiencies. In general, the evaluation team concluded that the town's advertising program is well-managed and efficiently operated. Interviews During the evaluation, interviews were conducted with Community Development Director Steve Stamey, Conference Center Marketing Director Tom Pickering, Advertising Manager Peter Marsh, Special Events Director Bob Scott, Special Events Coordinator Linda Hinze, and Conference Coordinator Bill Thomas. Many Of the recommendations presented later in this report were a direct result of these interviews. It was obvious from the interviews that the Town is fortunate to have such a dedicated group of professionals managing its marketing efforts. The Town has three groups that engage in marketing activities: the Conference Center, Special Events, and Advertising. The interviews indicated that improvements in communication between these three groups could be made. One suggestion was to have regular meetings between Peter Marsh, Linda Hinze, and Bill Thomas to exchange information and coordinate events. Each of these three groups tends to market their areas with different approaches. The Conference Center, for example, uses very little direct advertising, instead relying on direct contacts with group representatives and meeting planners and on providing excellent client servicing to ensure repeat business. In addition to the three groups mentioned above, advertising and marketing activities are also carried out by the Estes Park Conference Association and Accommodations Association, as well as by individual properties. It is appropriate to use a variety of approaches in the marketing of Estes Park; however, a common 7 26 strategy would ensure maximum return on these diverse efforts. There is a need to network all community marketing efforts. The interviews suggested coordination is needed of community marketing strategy, with strategic planning focusing on the different segments of the tourist market, including foreign travel, tour groups, and specialized conferences. The segmentation of the travel market is well known and has been the subject of numerous published reports. The Town's 1993 Conversion Study illustrated one version of market segmentation by identifying the various demographic characteristics of Estes Park visitors. The study found the typical Estes Park visitor in 1993 to be predominantly between the ages of 35 to 44, a professional, with 46 percent having household incomes between $50,000 and $100,000. Typically, visitors are married with children (42%) or empty nesters (26%). Visitors are also well-educated, with 61 percent of them having a college degree or higher. A study conducted by GTE Discovery Publications revealed seven distinct lifestyle groups within the tourism market, which they identified as: Adventure Seekers (16%) ; older, Stay-at Home (14%) ; Fun-Seekers (13%); Family Travel Planners (12%); Solitude-Seekers (12%); Intense Travelers (16%); and No-Nonsense Travelers ( 17%). As the Conversion Study indicates, the Advertising Policy Committee and staff have designed an effective program which reflects this market segmentation in the Town's advertising program. Independent marketing efforts should be modeled on this approach, and guided by a unified strategic effort. There are many ways to define and analyze the segmentation of the travel market. A strategic marketing plan would recognize this segmentation and produce a marketing strategy targeted to reflect that segmentation. Regardless of how the market is segmented, Estes Park has enough diversity of offerings to appeal to most groups' needs. The entire traveler market, and not just one group, is important to Estes Park. That importance should be reflected in the strategic plan. The interviews also indicated there is some amount of confusion in the Special Events Department concerning where the major focus of activity should be concentrated. Should their priorities be working on building up existing events or adding new ones? Should they work on new events only for the shoulder seasons or summer? Should they work on maximizing fairgrounds revenue or event attendance as a whole? In summary, it is apparent that Special Events would benefit by development of a strategic plan which functioned within the overall framework of a town marketing strategic plan. 8 27 OPTIONS The evaluation team reviewed several options for managing the advertising and marketing activities of the Town. These options are briefly described below: OPTION 1 - "Do Nothing" or "Status Quo" Under this option, things would remain basically as they are now, with advertising and marketing being done by several different groups, and with funding dependent upon town budgets. For the reasons given in the background and discussion sections of the report, the evaluation team feels the status quo, or Option 1, is not the best way for the Town to continue its advertising and marketing efforts. The existing program is undoubtedly an improvement from previous efforts, and has produced significant increases in conversion levels; however, the fragmentation of effort apparent between the Town's program and all the other advertising and marketing efforts within the community show that more effective approaches are necessary. OPTION 2 - "Town Quits" Under this option, the Town would cease all funding of advertising and marketing, and would rely on the private sector to keep those programs alive that they feel are truly valuable. The importance of tourism to the local economy cannot be overstated. The quality of life in Estes Park is dependent, to a large extent, on the level of services the Town is able to provide and on corresponding low property taxes. Since funding for those services is sales tax-based, Option 2 does not seem to be a viable option in the immediate future. OPTION 3 - "Advertising Program Evolves" With this option, the Town would facilitate the evolution of the Chamber of Commerce and Accommodations Association into a new group, the Estes Park Chamber Resort Association (EPCRA). The Town would also help to establish an adequate funding mechanism for EPCRA, and this new organization would become the marketing agent for the Town. Town support for advertising would continue until the financing mechanism produces an acceptable level of support. When this point is reached, the Town's direct funding of advertising could become a secondary source of revenue. 9 28 The increasing strain on the Town's budget to support higher or maintain existing levels of advertising expenditures in light of changing community priorities and the TABOR amendment signals that it is time to consider a change. Option 3 is the preferred option, and is more fully described in the Recommendations section below. RECOMMENDATIONS The evaluation of the Town' s advertising effort has been completed. The following recommendations are made to the Community Development Committee: 1. The community's marketing efforts should be guided by strategic planning. This planning should recognize and include the combined efforts of the Town, Conference Association, Accommodations Association, Conference Center, Special Events Department, and individual properties, and should focus on identifying and penetrating the various travel markets, including tour groups, foreign travel, specialized conferences, and the various segments of the travel market. 2. The Town should facilitate the creation and financing mechanism for the evolution of the Chamber of Commerce and Accommodations Association into a new organization, the Estes Park Chamber Resort Association (EPCRA), to be composed of merchants, accommodations, conference association, and other representatives of the entire business community. This organization should become the marketing agent for the entire community. In addition, the Evaluation Team makes the following suggestions: . EPCRA should include a Central Reservations System. 1/ . Additional emphasis should be placed on the travel writer support portion of the advertising budget, with a goal of recruiting and cultivating additional travel writers and an increased amount of publicity for the community. 5. EPCRA's advertising program should serve as a resource and library of advertising techniques for the community, and as a collector of the efforts of others, both paid and unpaid; i.e., travel writers, video spots, and other media. Workshops should be held semiannually to explain the marketing themes and to share ideas and network with others advertising the community. EPCRA's program would 10 29 be the corporate identity that other programs could use as a foundation for their own advertising. 1 â€¢ The Special Events Department should develop a strategic plan in accordance with the community's marketing strategic plan. EPCRA should pursue relationships with various corporate "partners", including packaging special promotions with car rental agencies or credit card companies. 6 â€¢ The value of the community marketing effort should be continuously communicated through programs at service clubs, press releases, and other means. The community must be made aware that the marketing program is a key element of the continuing fiscal integrity of our community, by producing increasing amounts of sales tax revenue resulting in low property taxes and high levels of public services. 11 30 August 4, 1994 MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Museum Director SUBJECT: Museum Report 1. Statistics: for May and June - attached. 5154 patrons were served through June, at the Museum and through outreach programs. 2. Exhibits: We have begun planning an exhibit of Charles Eagle Plume Native American materials for the summer and fall of 1995. Round Trip Ticket, an encore exhibition of model trains from the Estes Valley Model Railroaders, opens Nov. 25, 1994. An article on the current women's clothing exhibit appears in the July/August issue of Piecework Magazine (attached). 3. Staffing: Bridget Carlin, a recent graduate of George Washington University in Washington, DC, has been hired part-time until the end of 1994 to assist with collections care, process memberships, and perform clerical wor14412Â£2 John Carr attended a Rocky Mountain Nature Association seminar on local history on July 29-31. The Association waived his fee. From August 4-13, I will be in Vail attending the Rocky Mountain Program for managers in state and local government. I was awarded a $500 Gates Foundation scholarship to attend the course, which is run by the University of Colorado at Denver. 4. Collections: John and Bridget are organizing the collections in the old Light & Power building storage area, and John is planning a collections inventory. 5. Programs/Outreach: On July 21, about 70 people attended Hank Pedersen's program, Those Castles of Wood. The Riverside Ballroom Dance on July 23, a Friends fundraiser, raised almost $3000 for the Museum, almost a third more than last year's event. 2 bul/, On Thursday, August 18, at 7:30 p.m., in Mun. Bldg. Room 203, Angela Brayh will present Edward S. Curtis and the Popularization of Photographic Images of the Native American People. On Saturday, August 20, the Friends group is sponsoring a volunteer recognition tour and lunch at the H-G Ranch. The Museum's new rack card and summer newsletter were produced with the help of the Cultural Arts Council's computer and software. 5. Grounds: The Museum pathway has been paved, and we have changed the flow of traffic to exit via the rear door. 6. Award: The Estes Park 75th Anniversary Committee will be awarded a Certificate of Commendation by the American Association for State and IAcal History at their annual meeting in Omaha, Nebraska, Sept. 29-31. The award is for "superior work with the context of available means and superior standards." 31 Estes Park Area Historical Museum MONTHLY STATISTICS May 1994 VISITATION Aticndal= Days open Visitor count Average/day May 1994 31 2024 65.3 includes J. Dillon Days at 738 people May 1993 31 3222 103.9 includes J. Dillon Days at 1360 people May 1992 22 780 35.4 YTD 1994 36 2250 62.5 YTD 1993 49 3935 80.3 Breakdown Local Colorado United States Foreign May 1994 341 837 834 12 % of total 16.8 41.3 41.2 .7 YTD 1994 494 887 856 13 % of total 22 39.4 38 .6 May 1993 1473 1350 387 11 % of total 45.7 41.8 12.1 .48 OUTREACH PROGRAMS Number Attendance May 1994 2 76 Y'ID 1994 9 1112 LOGGED RESEARCH REQUESTS May 1994 1 YTD 1994 6 TOTAL PATRONS SERVED BY MUSEUM YTD 1994 4630 VOLUNTEERS Number Hours May 1994 41 374 YTD 1994 113 840 32 Estes Park Area Historical Museum MONTHLY STATISTICS June 1994 VISITATION Aligndan= Days open Visitor count Average/day June 1994 30 1761 58.7 June 1993 30 1549 51.6 June 1992 30 1181 39.3 YTD 1994 66 4011 60.8 YID 1993 79 5484 69.4 YID 1992 70 2597 37.1 BmakdmMI1 Local Colorado United States Foreign June 1994 210 472 1038 40 % of total 12 26.8 28.9 2.3 YTD 1994 704 1359 1894 53 % of total 17.6 33.9 47.2 1.3 June 1993 259 417 855 18 % of total 16.7 26.9 55.2 1.2 OUTREACH PROGRAMS (OFF-SITE) Number Attendance June 1994 1 15 YTD 1994 10 1127 LOGGED RESEARCH REQUESTS June 1994 10 YTD 1994 Â· 16 TOTAL PATRONS SERVED BY MUSEUM YTD 1994 5154 VOLUNTEERS Number Hours June 1994 13 168.5 YTD 1994 146 1008.5 33 6 1%01 ougbly Feminine Costume M ,A R Y DENISE SMITH lies in the details-the pleating, swagging, applique, embroidery, beading, various braids and trims. and fan- tastic mix of fabrics that define these earments as "thinRs that aren't done that wav anv more, The suits, gowns, and wraps in the musellnl's col- lection are store-bought, home-sewn, atid dressmaker- made. Letters, memoirs. news, and even gossip columns in the collection comment routinely on shop- ping trips to Denver, a town founded and thriving on I .3 Gold Rush and, later, cattle-ranchine mons: Paper - . patterns were widelv advertised to the home seamstress and available by mail. Fashion magazines devoted pages to intricate descriptions ot the color. fabric. and eni- bellishment of the current seasons garments for women and children, and specialty newspaper columns gave & U .t detailed iinstructions on draping, construction, and or- ... e namentation. Some of the outfits in the collection- v more formal gowns and tailored riding habits, for ex- ..t . ~ . ample, mav be dressmaker-made: their attention to in- ... i * Â· terior and exterior details is extraordinarv. Â£Â· . The eye delights in a dinner dress worn bv Ella Mc- Â·Â·i 1 ' Cabe James between 1910 and 1920 as hostes> of the Elkhorn Lodge in Estes Park. She had Come to Estes e 0 Park with her husband in 1874. Of silk and silver l,ice, with tucks, folds, and light boning, the dress is at odds Dinner dress of Ella McCabe James, circa published as A Lady k Lgr m tbe Rocky Mountains, flowers at the waist and knee are trpical dressmaker de- ~N THE FIRST of her letters written in 1873, later with the image of a mountain town. The sell--fabric 1910. Isabella L. Bird, an observant and cultivated Eng- tails on gowns of this era. Pinched, pleated, and tucked, ; ishwoman who traveled the world for pleasure, health, fabric was worked into bits of prettiness to urace a , b 144: Â·A.1 liisten.JI \1'.:im Phol...ph. 6. liN and missionanÂ· purposes (she founded a college for plain tubular sil- .ft:m~k...~ medical missionaries as well as two hospitals), describes ~I houctte. her Hawaiian riding dress: "a half-fitting jacket, a skirt ~ Interior construe- reaching to the ankles. and full Turkish trousers gath- EME~ 11â‚¬ tion details of this ered into frills falling over the boots-a thoroughly .WEia,ym and other garments feminine costume for mountaineering and other rough |~~ in the collection are traveling." The women who came to live in Estes Park, marvels ofeneineer- .C-2Â¥ur"IM- M/Alifid#la#k Colorado, in the second half of the nineteenth and be- ~j,~' "1 ing. ManÂ· delicate- ginning of the twentieth centuries adjusted their dress R 44,%2,~ looking dresses ot to mountain living as Isabella had. and many of them, ~~ the 1890s were built too, felt it imperative to remain ladies. 1 hetr dress re- on a rigorous set ot fiected that determination, as is evident iii the beatiti- ~ curved seams, inter- Detail of shaping fully detailed clothing in the exhibit "Our of Estes Park ~ linincs, and steel or undergarment. Closets: Clothing from the Permanent Collection," on baleen boning. In one garment, gravity-dehÂ·ing silk view now through October 1994 at the Estes Park Area taffeta sleeves were flung into space by tightly packed & 1 Historical Museum, in Estes Park. pleats and gathers at the sleeve cap, stispended over an Â·Â· A large part ot the charm of such vintage clothing inner fortification of horsehair braid. Nothing was left 4 1 02 1) 11{1 \VORk I [ 1.) / A t (, l ' I 1.94 ~ 361 â€¢ to diance here--a bodice was meant to liook dosed into a par- tictilar unchang.cable shape. PIECEWORKâ„¢ A silk velvet jacket and matching skirt in topaz combine lush BACK ISSUES tabrie. severe tailoring, and fanciful embroidery. Sotitache braid ~viris around the jacket and the hem of the gored skirt. ca A dress ot- white batiste heavilv embroidered and inserted ~ PREMIER IssUE with 1,ice weighs just a few ounces, concealing the heavily boned DeeÂ¢{eld Embroideg, Dish Crocbet t.Â·; Pine Needle Basketg O '2 U. ,Â·< SEPTEMBER/OCTOBER I993 :30 Needltknitting.fcm Ancient Pent En#ish Band Sampler, Turkish Knitted Stockings 0 41 NOVEMBER/DECEMBER 1993 Hmong/ Amisb Bilts 2- f.Â· ~ ~ Â·Â· Hispanic Colcba Emb,oide~ Ck >.4 :-.2 ,~..,:1* JANUARY/FEBRUARY I994 7*.. f Kandas.Â· 11Â¢ Embroidtred Quilts ef Bengal ;t Moly 19 1360's Hookd Rags 0 'Â·Ifffq el',1Â·190: MARCH/APRIL 1994 '; 2 -- Mourning Quilts, Shettand Lace Knitting Detail of a velvet suit jacket of tlndergarment and counterpointing ,Â·4. ~ 1 7tb-Centuly Cioss Stitch Design Irene McGraw, embroidered the sharply pointed shoes and monu- and embellished with mental hat required for the fashion- :.. 1 t t .... ... 1':.1.- .?.1,71 '.1 : Â»:42%357,: MAY/JUNE I994 soutache braid, a gift of the able sitnouette. '11 ~ Â· 4 ; 6.:,DUAminian Embmide,y, Rickmrk Bmid .... : "CH . African-American Quilting McGraw family, circa Undergarments in the collection 1890-1910. . .. are adorned with laces, ribbons. and embroiderics ziever meant to be seen in public. Foundation gar- , 1 1, JULY/AUGUST I994 ments shaped the body by either moving or compressing flesh, .Â·f . 'c Hawaiian Quilts, Chinese Ba*es adding maSS In the right places with fabric, metal, or whalebone. '1:4-591 1, ... Raisi,~ Silk, Smocking Uthough Isabella Bird described Estes Park as "this glorious YES! Send.n~Â·'the'PimWork back issues checked above at $4 each, or send iipper world, with tile molintain pines behind and the clear lake me five or moreÂ·at $3.50 each plus shipping and handling. All ordtrs must be in tront. iii the 'blile holli,LiÂ· ,it the foot of Long's Peak,' at a prepaid in U.S.funds. uÂ·: . Â· licielit â€ži-7,500 feet,- she also deemed it 'no region for totirists If your order totals: ' ~ 'Add $7.50 or under............:.,.4.........$3.25 $40.01 to $75.00. ... $5.50 or women. Yet soon after she macie these comments, more $7.51 to $20.00..........................$4.00 Over $75.00.. $6.50 $20.01 to $40.00......................,.34.75 women bet,in to arrive both to visit and to Mve. In addition to Tm ehclosing this order form with my check/money order for $ tile 91 Ilictits (4 women associated with Estes Park from die hite Charge my OVISAOMC Or (21 us with pur crtdit carlordtr at (800) 643-3673 ilineteenth :entilriÂ· through WorM \Var II, "Out of Estes Park CreditÂ·card # (.li,ser>'' presents letters ,ind memoirs tilat give insight Into tile Exp. date Signature Your name women's hves. Because die Lprnients are in the permanent collec- Address tion. rherÂ· can be enjoved even after the show is over. The Estes City/State/Zip ~ i 1).21-k Arca Historical Muselilli is located at 200 Fourth St.. Estes Daytime phone ParL CO 80517. 303' 586-6286. + P.S:' U Jok don't want to tm, 6 page.from jour magazinc, send a pbotocon, or let us know in writing whi& back iss,usyou want. ABOUT THE AUTHOR. .\/,113Â· Drmst' Smitb, guest curator for "Oitt of Estes i~~ - ~rERwEAVE PRESS DrkÂ· C zesas, " bas a 8,4 m wxtil,Â·s ,md an .W,1 m women s bistonÂ·. Sbe lives 201 East Fourth Street, Dept. A-MP Loveland, Colorado 80537 m Ben/,lo: Colonido. ~ (800) 645-3675; 6x (303) 667-8317 1 f . A . C = CD CD CD Q * to 00 ~ 10 C\1 h CO N O - R 2 24. 08 %2292 E <ES -93 C E..co c22 0 v - 24- J rÂ·. ~~ ~_ ~ CO iIi . o>.-002 .85 % .E M E 0 e %*0 CD BA 3 00 lo - - 82%sem E O 4- 4- H w 4- 4- 4- D ME o E 2 e h N N 4- tO LO (D N CO C I oâ‚¬td H * M -9 1,11111'm M Bu~~-LOU~LOOininin < NÂ¢94-LOWÂ©hoo 8 - N â‚¬ 0 E E E m > 0 0 2 0 Ct- O mcg CD 0 -C LU ' 5 0 2 gr .2 r ~ CagEE in 0 D O 2 O 2.c 2 6,9-- - O - 8[[3> Ill 1- 6.3 . 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LU Ill 2 0 4 EmE - i . k t = mE b p OL .- -1 02 r â‚¬ 8 57 10 3 0 14 SE 0% O 10 2Â£c-(A N w 0 Â» O 03 e .....3.4... i O q Â£ (0 -. i 00 J -- --1 CL J 6 n J (0 < CE .824828 9 .0010. 052 CD - -C U) -0 CD O E 0 0 CO W O Z - O-00(\104-LO" =91 > 4-tOÂ©CONOOCON<DO*Â· Z CD U) E UTILITIES â€¢ COLORADO MAY 1994 *288'62$ Ini! ineaq JO siep 008 JeAO se{3818Ae Mled seisa 10 UMol 'luelupedea weludoleAea A XelleA A - eleld le!0JeUJU]00 e le!0JaU.Ill]00 9 EZZ' 9 COL E 086k L 6Â£ L'6 229'E 066L EWY,12 002'6 OZ8'E 266L (esn Xq pelsnl 092' L xoiddv 969'0 L 892 4 ZL9 alenpeig 10040S 46!H Â£89 ed3ep ou '8681100 ewos 8Ek ele!0ossÂ¥ joulsia M.led 664 G S,Jolewoes 98E eejfiecl elenpeig Estes Park, Colorado is located 70 miles northwe nver at the eastern entrance t R stes P salsa 499'Â£ 9 :9 L mily vacati known for year for easy tra in CLIMATE POPULATION *1Ual.UU!811Â¥ FUO!1eonp3 (JeAO pue Sieah 92) uoilell]Jolul MJEd I (AIUO SALU!l UAAO.ID snsues 066 L* be reached from the east y U Jailleo elew!~ OpeJOIOj :8OJflos S31SB-*t-008- L Jo LE#-989 eOJel.UU-100 JO Jeql.Ue40 ' ues XelleA 841 Jo esneoag 24 se lou aie Sialu!M COMPANY ife Area." L rge and .au!4suns Z,908 OO 'Wed Sale '0021 xo mountain towns. 0 Ope,0100 4 " tap fee summer) of demand of demand Aque,9 Small Commercial Large Commerical 9 8 :$ eWEI le!luepisew elebl le!luep!saw ural Rate min/month Electric Heat Urban Rate 13.12 min/month Residential 9LLe 1 d Xelle/\ sels3 Water Electric TOWN OF ESTES PA 170 MacGregor Avenue (303) 586-5331 .07/month Riverside - Piccadilly Square (303) 586-3377 N WaHINarI 98 epe]9 416 ue41 ssel 2 ~ i El 1 -0= R B -2,~ N 3 - 8 4 2? 6 2# 2 â‚¬ :22 :* 0 3.- 0 0 6- ER Â¤ 15 :1 i ir LL ML E E @ ID C) 09 CD N 4- (6 -2 1 mEE E co >0 5 CD agoo 3 4 2 2 0 0 N 00 Â»6 c a. , 1 %@ ME 0 9 k O v b 1 a 1 m y J< 212&8 ./.m 30 0 ~ t i~ 3 F 2 9, CE O" 2 2 â‚¬EEF& U ouo65 , 0 2 0 4 2 Z.8 6 2 0 -0 0 0 -28 0-.0 ~ ~~RE.5 6i~~~Â§ ~- 7 ~-8 -0 22 .26 2 24 -% m 8 11 0 33%Â£E E &22 9 0 20 1- U) 5 0 O.2 EU 92 2 5 8-2 R 2 > 8 2 :e a: 12 - 5 C M (D ~ 2 0 .a> o Er 2 000-1-LI m := 8 82 15 ~ ir) 28 Eg =_ 2 5 E 58 8&- 28 318 u 18*082 : a m * 2 1 0 0 U 0- E E (D 2, E 2 6 - a; 18 8 :% tâ‚¬ 2 *p C - C a O m 0 U 1- 0 0 * 8 2 va 2 82 r =i o a.> 2 0 C 80 22 2:2 M 22 -0 3%9Â£9 - 5Â®3 U v c m 2 -9 0 (D c J a. 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Police Department Fire Department (Volunteer) Drivefs License nse Plates Estes Park Medical Center Medical Services Available Sluelulls!IquisEI Bu!fp 1 isr!6nv 141 eunr - Aeloi.I.*led se,sa 9-989/1 @ABJ1 JnO1 sape40 L982- 303) 58~5 (303) 586-4465 16 Bed Facility - 24 hour Emergency Room ractors ,558,212 ;arekuC,otnofer~;~22:r Municpal Bldg. M~(39egir Ave. 555~~s~~223 e Doctors Dentists SU.100~ 0090 ed-0.-Meed Â£66L MODDV io A}!SleA!un OINBOS Prospect Park Living Center - Licensed for 60 beds GOVERNMENT The Estes 1 Center offers professional medical Town Sales Tax % cility. Ambulance and helicopter air - 586-3356 1470 AM esnOLI~~de~eli1~~~~ *6-Â£66I iededs RECREATION & FACILITIES enter JeAUea 01 SUO! 108Ul]00 Jeln e>10!El lae40! kâ‚¬Â£9 se!JaileD MUNICIPAL MEDICAL - 7522 feet MEDIA Tran lator (303) 586-2449 ||AeleeJ Receipts - $3,884,831 for all businesses 10!Â·US!O Mied 18 l.10!wei ekl XelleA se uuihep r Ave. 170 MacGregor Ave. MacGre r Ave. 2 Units !SJeA!un 9. ~tES~ 1983 ge Rental, 2 Bedroom H Pe]!nbe, suuued ufils pue s; dministrator uouenleA le dian Time on Market 2