HomeMy WebLinkAboutPACKET Community Development 1994-04-07. / 2/ /4-Ty .. /4334 46<11 9 .4-4/1 V /1/VOR»224, bA AGENDA /1//\ haDIKP--7/ Community Development Committee Thursday, April 7, 1994 10:00 A.M. 1. Advertising Report a. Channel 9 Video b. 1st Quarter Performance C. Spring Magazine Ads 2. Museum Report 3. Reports 4. Adjournment The Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared
Community Development Committee Advertising Program Report 4/7/94 11 1. In response to the *728/93 Post article on winter business in Estes Park, Channel 9 decided to take a look produced a piece on "shopping in Estes Park" which aired Friday, 12/9/93. In this segment of Colorado-TEE[*, -SDruce House, other shops, and the Michael Ricker gallery were featured.»~36,-,2 6-u/1 2. First quarter requests for information have exceeded inquiries for the same period of 1993 by 15.8% (Tables I and Ib). Telephone inquiries for the first two months of 1994 have exceeded the same period of 1993 by 20.8% (Table II). 3. Three different versions of our spring ad were placed in March or April issues of Country Living, Home & Away, Michigan Living, Midwest Living, Midwest Motorist, National Geographic Traveler, Outside Magazine, Southern Living, Texas Monthly and Travel Holiday. This combination of titles allows us to reach an affluent, well educated reader with a high interest in travel, yet maintain geographic coverage in the midwest, one of our traditional markets. Submitted by: Peter Marsh Adverising Manger 1
Estes Park Telephone Inquiries Estes Park Advertising Program 70004* 6,129 6,071 6000-~ 5,023 4,83 5000-~ r 4,076 40001 3,418 3000 2000 1000-~ 0 f 1989 1991 1993 1990 1992 1994 TABLE 11: Year-to-Date February 2
Packet Requests by Quarter Estes Park Advertising Program 40- 11 35- ... 30- 0 2 25- 49: 0 20- .2--*y 00=«= 2 15- -- -- *Et - 10- 5- r ~3=*4 JI _ - 1 0 -- 1 1 1 First Third Second_ _ _ - _ Fourth TABLE Ib March 31 1989 I 1990 ~ 1991 E®I 1992 ~ 1993 ~ 1994 3
Estes Park Packet Requests Estes Park Advertising Program 25 < 21,545 20-r 1B,582 r~FFT 1 8,490 16,575 .6/ag/~m ~44 15,957 ~ p0 -0 15-~ 14.628 ./ I 40 .- CO a 10_~ 1 - 9 4 .4 5 0 1989 1991 1993 1990 1992 1994 TABLE I: Year-to-Date March 31 4
April 7, 1994 MEMORANDUM TO: Community Development Committee EROM: Betty Kilsdonk, Museum Director SUBJECT: Museum Report 1. Statistics: For February - Attached. 2. Exhibits: We are now completing the last phase of exhibit renovations in the main museum building. We invite you to attend the opening celebration- on Friday, April 15 from 5-7 p.m. Spiing museum hours are weekends in April, and daily starting May 1. 3. Outreach: For April the Museum has scheduled two programs, "Creative Memories: Preserving Your Family History," on Saturday, April 16, which is a workshop on how to safely handle and (:reatively display family photographs, and "Remembering McGraw Ranch" on Thursday, April 21. 4. Board Retreat: Following training at (EU in non-profit management, members of the museum's Friends find Advisory Boards have planned a joint retreat at the museum on Friday, April 29 at the museum to discuss planning, recruitment, fund raising and other issues. 5. Landscaping: Bob Joseph will present the 1994 phase of the museum's landscaping program. 5
Estes Park Area Historical Museum MONTHLY STATISTICS February 1994 VISITATION , ' Ince Days open Visitor count Average/day Feb 1994 0 0 0 Feb 1993 0 0 0 % Change 0 0 0 YID 1994 0 0 0 YTD 1993 0 0 0 % Change 0 0 0 EmakdgEn Local Colorado United States Foreign Feb 1994 0 0 0 0 %of total 0 0 0 0 YTD 1994 0 0 0 0 %of total 0 0 0 0 Feb 1993 0 0 0 0 %of total 0 0 0 0 YTD 1993 0 0 0 0 %of total 0 0 0 0 Categories Adults Children Members Families Groups Other Feb 1994 0 0 0 0 0 0 %of total 0 0 0 0 0 0 YTD 1994 0 0 0 0 0 0 % of total 0 0 0 0 0 0 OUTREACH PROGRAMS Number Attendance Feb 1994 3 915 YTD 1994 4 946 6 ..(63'r.B
I 'f LOGGED RESEARCH REQUESTS Feb 1994 2 YTD 1994 3 TOTAL PATRONS SERVED BY MUSEUM YTD 1994 949 MEMBERSHIP Ind Fam Cont Bus Life Spon Patron Total Feb - New 1 0 0 0 0 0 0 1 Feb - Renew 9 18 1 0 0 0 0 28 Total 10 18 1000029 VOLUNTEERS Number Hours Feb 1994 22 124 YTD 1994 35 238.5 - 7
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