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PACKET Community Development 1993-10-14
AGENDA Community Development Committee Thursday, October 14, 1993 10:00 A.M. 1. Advertising Report 2. Conference Center Update 3. Recommendation of Transportation Advisory Group 4. Museum Report 5. Reports 6. Adjournment NOTE: The Community Development Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared. COMMUNITY DEVELOPMENT COMMITTEE Advertising Report 10/14/93 I. Requests for Information A. Year-to-date packet requests, as of September 30, = 66,201, down 5.6% from the same period last year. B. Year-to-date 800# telephone calls as of August 31, = 49,102, down 4.1% from the same period last year. 2. Conversion Study A. 4,258 surveys have been mailed to respondents from the first advertising flight which ran in March and April, 1993. Survey returns, as of Monday 10/11, totalled 836, and are still coming in at a strong rate. We expect to exceed 900 returns for a ratio of more than 20%. This is considered a very good level of response by RRC. B. Survey questionnaires will be mailed to a sample of 1,200 respondents from the August and September advertising flight in the first week of November. 3. Current Projects A. Completed print advertising, two posters, and a 1-week radio flight to support the Surprise Sale and October Gold promotions. B. Currently working on November insert which will support the Christmas parade and holiday shopping. C. Beginning the development of the 1994 magazine ads, and 1994 "Open All Year" rotating newspaper ads. Submitted by: Peter Marsh CONFERENCE CENTER UPDATE (verbal) TOWN OF ESTES PARK .~a i 7/9 ./3Frf'r<. 429,4~lf#A~'R~-< ~ . -f{. ~.0 9,0~-1---- -int,fs.430~ fU /,7. . 7 - _ - 4 -/9 - .*2 , / *.I-- 4 ¢ '.kk . ' 1 , J I October 12, 1993 MEMORANDUM TO: Community Development Committee FROM: Steve Stamey, Community Development Director /<fu, SUBJECT: Transportation Advisory Group - Recommendation The Transportation Advisory Group met again on September 15, 1993 and has made the following recommendations with regard to 1994 transportation service: 1. Not pursue acquisition of two buses with the Town of Avon. This is based on budget constraints, operating costs, and suitability with the community. 2. Look at options to purchase a phased out school bus to be used for employee transportation. 3. Survey the business/employer community to determine appropriate employee transportation schedules/rates. 4. Continue trolley system. Operate with more schedule consistency and distribute information on schedule changes. 5. Look at variations in ridership pass options (e.g. season, weekly). 6. Continue private participation in trolley through purchase of passes. SLS:cj MUSEUM REPORI (verbal) MEMORANDUM TO: Community Development Committee FROM: Betty Kilsdonk, Acting Museum Director DATE: 14 October 1993 RE: Museum Report 1. Statistics: Attached. As of September 30, the Museum had received 10,083 visitors, up 47.6% over 1992. 2.~-Staffing: Kilsdonk became acting director as of 30 September. The directorship was < nationally advertised and clicited over 100 applications. Following a work review, a \~ town/advisory board committee will promote Kilsdonk or turn to the other applicants. Lynda Vogel has been hired under contract to work part-time until the end of <) 1993, 12 hours per week in September and up to 30 hours per week from October- ~ December. Her duties include the Christmas exhibit and the 1994 monthly programs < series. Melissa Roberts, a high school work study, works 12-15 hours per week. 3. Exhibits: Climbl 77:e Inngs Peak Legacy closes October 31. The Museum will close to the public until November 26, when Teddy Bears and Other Stu#ed Toys will open. This is the tenth anniversary of the Museum's community Christmas exhibit program. Lynda has created flyers and a scrapbook to generate interest among service clubs. Loans will be accepted from October 18 through November 5. The exhibit runs to December 31. On April 2, 1994 we will open Paradise Founded, a renovation of the Museum's permanent exhibit galleries. May 27-October 30 we will feature a temporary exhibit called Beads and Feathers: Early Twentieth Century Decorative Women's Dress. Next year's Christmas exhibit will be an encore presentation of the very successful model trains exhibit of 1991. In 1995 we are planning to exhibit historic pieces from the Charlie Eagle Plume collection. 4. Programs: Plans for the 1994 program series are underway. Pending approval by the Advisory Board, they will include the Friends annual picnic at the Power Plant grounds, a program on women's suffrage during Women's History Month in March, programs on women's clothing and on model railroads to coincide with the Museum's exhibits, and a field trip to museums in Ft. Collins. 5. Grant: On October 15 the Museum is submitting a grant to the Institute of Museum Services for approximately $20,000 to pay for cabinets and supplies to rehouse the textiles collection. This upgrade is the next step in a long-range conservation plan developed by the Museum staff and the Advisory Board. 6. The Friends of the Estes Park Area Historical Museum Annual Meeting is this Friday, October 15. The keynote speaker is Eric Paddock, curator of photography at the Colorado Historical Museum, whose topic is the photography of Fred Clatworthy. Estes Park Area Historical Museum MONTHLY STATISTICS September 1993 VISITATION Alicndan= Days open Visitor count Average/day Sept 1993 30 1158 38.6 Sept 1992 17 693 40.7 % Change +76% +67% -5% YID 1993 171 10083 60 YTD 1992 165 6829 41.4 % Change 3.6% 47.6% 44.9% fkc,----hic-Breakdown Local Rest of Colorado Rest of United States Foreign Sept 1993 175 245 708 .30 % of total 15.1% 21.2% 61.1% 2.6% Y'ID 1993 2666 2972 4368 135 % of total 26.3% 29.3% 43.1% 1.3% Sept 1992 133 260 289 11 % of total 19.2% 37.5% 41.8% 1.5% YTD 1992 1114 2227 3382 112 % of total 16.3% 32.6% 49.5% 1.6% Categories Adults Children Members Families Groups Other Sept 1993 538 5 97 249 0 269 % of total 46.5% .4% 8.4% 21.5% 8.7% 13.9% YTD 1993 2980 249 552 2042 655 1049 % of total 39.6% 3.3% 7.3% 27.1% &7% 13.9% OUTREACH PROGRAMS Number Attendance Sept 1993 2 100 Sept 1992 8 260 % Change -75% -61.5% YTD 1993 .62 7611 YTD 1992 72 24,197* % change -13.8% -68% .Igen.,1 RESEARCH REQUESTS Number Sept 1993 5 Sept 1992 10 YTD 1993 66 YID 1992 52 TOTAL PATRONS SERVED BY MUSEUM YTD 1993 17,808 MEMBERSHIP Individ. Family Contrib. Business Ufe Total Sept - New 3 4 0 0 0 7 Sept - Renew 3 1 0 0 0 4 Current Total 109 167 38 38 61 413 VOLUNTEERS . Number Hours In-kind cost (at $9.20) Sept 1993 33 222.5 $ 2,047 Y'ID 1993 222 4893.5 $23,533.60 * Includes 4 KRKI radio broadcasts (20,000) C. Estes Park Area Historical Museum MONTHLY STATISTICS August 1993 VISITATION Attindang Days open Visitor count Average per day Aug. 1993 31 1796 57.9 Aug. 1992 31 2020* 64.9 % Change 0 -11.1 -11.2% YTD 1993 141 8983.0 63.7 YTD 1992 148 6136.0 41.4 % Change -4.7% 46.3% 53.9% Geri--- hic Breakdown Local Colorado United States Foreign Aug. 1993 238 404 1122 . 33 % of total 13.3% 22.5% 62.4% 1.8% YTD 1993 2491 2727 3660 105 % Of total 27.7% 30.4% 40.7% 1.2% Aug. 1992 249 698 1034 39 % of total 12.4% 34.5% 51.2% 1.9% YID 1992 981 1967 3093 101 % of total 16.0% 32.0% 50.4% 1.6% CaligQIBS Adults Children Members Families Groups arr Aug. 1993 817 51 87 566 75 200 % of total 45.5% 2.8% 4.8% 31.5% 41% 112% YTD 1993 2442 244 455 1793 655 780 % of total 38.3% 3.8% 7.2% 28.2% 103% 122% •Ium •J I OUTREACH PROGRAMS NumbeAttendance Aug. 1993 2 265 Aug. 1992 9 5077 ** % Change -77% -94% YTD 1993 60 7511 YTD 1992 64 23,991 % Change 15% -68.7% RESEARCH REQUESTS Number Aug. 1993 13 Aug. 1992 2 % change 55% YTD 1993 61 YTD 1992 . 42 % change 45.2% TOTAL PATRONS SERVED BY MUSEUM YTD 1993 16,555 MEMBERSHIP Individ. Family (JoIltrib. I3usiness Life Total Aug. - New 0 4 0 0 0 4 Aug. -Renew 9 15 2 2 ) 0 28 Current Total 112 186 40 41 61 442 VOLUNTEERS Number Hours In-kind cost (at $9.20) Aug. 1993 29 253.5 $2,332.20 YID 1993 189 2335.5 $21,486.60 * Includes 450 people on 8/23/92 for History Fair * * Includes KRKI radio broadcast (4000), History Fair (450), Estes Family reunion (71) •, C , 5,. ~7·2··- h . :7.4 17, You are invited to participate in the 10th Annual Exhibiton of Community Loans at the Estes Park Area Historical Museum this Holiday Season! Join us in Teddy Bears & Other Stuffed Toy s (November 26 - December 31, 1993) Search your attics, basements, closets & toy chests for familiar old friends, lions and tigers andt• ••• Raggety Anns or Humpty Dumptys Straw stuffed from Japan or makers like Steiff ones that are cuddly or go bump in the night ! Your loans in the past have made our exhibits special Loans will be accepted October 18 - November 5, 1993 ONLY We look forward to receiving your loan Questions? Call us at 586-6256 Teddy Bears reprinted from an original lithograph by Dorothy C. Scott A A Ok- 05 keup 44 . 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