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Home My WebLink AboutPACKET Community Development 1993-09-02AGENDA Community Development Committee Thursday, September 2, 1993 10:00 A.M. 1. Recommendation of Transportation Advisory Committee 2. Advertising Report 3. Conference Center Update 3.a. Meetings Express 4. Museum Report NOTE: The Community Development Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared. 1. Recommendation of Transportation Advisory Committee Verbal Report 1 Community Development Committee Advertising Report 9/2/93 1. Department response to rock slides onto US 34: a. Wednesday: contacted print and broadcast media in the Loveland-Greeley-Fort Collins area with information that the canyon would be open all weekend for the folks festival. Friday: After the second slide, we went through the same routine but directed people to Lyons and up US 36 as an easy route. In many cases, the contact provided us an opportunity to promote the Rallye 'n the Rockies and Folks Festival again! b. The same request was made of Dawn Richardson, public relations staffer for Rocky Mountain Folks Festival. Dawn called all of her contacts in the same region with the highway updates. c. Wednesday: we had originally placed live radio announcements on four northern Colorado radio stations announcing that the canyon would be open for the weekend. The schedule was for Friday afternoon and all day Saturday. Friday: the copy was completely rewritten directing people to the route through Lyons up US 36. 2. "Open All Year" advertising campaign Objective: to introduce the front range resident to our "quiet season". Strategy: This will be an on-going, off-season advertising campaign utilizing 4 to 6 different ads to promote various aspects of the recreational and non-recreational activities in and around the Estes Valley. Execution: The ads are designed to get the reader's attention with a single dominant visual element. Rather than using a headline to introduce a specific message, the visual conveys a broader interpretive idea. A simple, supporting, single-idea copy line quickly provides the reader with needed information. The second copy line, in a lighter weight, smaller size, and italic typeface provides more general area/season information. The "Open all Year" idea is then reinforced through a re- designed logo - subtle, but strong. 2 Advertising Report-Page 2 Placement: This visual approach works well in a 1/4 page black and white format, which gives us an opportunity to get the message out with much more frequency than we could afford with full page, 4-color ads. The intention is that 4-6 different black & white ads will be developed, each involving a different aspect of that time of year in the Estes Valley. These are planned to run twice each month in rotation during the first and fourth quarters of 1994. submitted by: Peter Marsh Advertising Manager 3 August 31, 1993 Estes Park Meetings Express Update Description: 1. Leads come to Conference Services 2. Meeting planner is called back immediately 3. Information about the meeting is faxed/called to Estes Park area accommodations 4. Accommodations contact client ASAP with rates and availability 5. Conference Services follows-up with meeting planner and provides further assistance if necessary Purpose: o Support Meeting planners need for quick response o Keep meetings in Estes Park through one call o Provide follow-up assistance o Improve Estes Park's reputation as a great destination Performance: o Twenty area accommodations participate 0 44 very good leads since Spring sent to accommodations 4 'kq 4. Museum Report Report will be distributed at meeting 5 MEMORANDUM TO: Community Development Committee FROM: Lynn Swain, Museum Director DATE: September 1, 1993 RE: Museum Report Issues: 1. Statistics - see attached 2. Long Hoeft historic preservation architects consulting report - see attached 96 4 - / p 0,4- j M 12 6 '795//l. 3. Staff levels - Lynda Vogel will be hired on a short-term contract as a temporary exhibits technician to carry the workload until a new director is hired. She starts 9/3/93 and her term will expire at the end of the year. 4. IMS General Operating Support Grant - the Museum did not receive an award in this intensive competition for 1993. We will reapply in 1994. Our score was competitive with the Longmont Museum's, who have received several grants in the past. Good first attempt for us, detailed comments are attached. 5. Climb Exhibit Progress - special reception for Longs Peak Reunion participants drew 135 people to Museum, on Saturday 8/28/93. That was a free day so all Estes Park citizens could enjoy the exhibit without a financial barrier. Best attendance at any Museum reception for temporary exhibits, attendance in August has been good overall as well. 6. Exhibit Plans for 1994 - the permanent exhibits will get a face lift over the winter, incorporating some of the research and materials from recent temporary exhibits. Memorial Day weekend a special exhibition of womens costume from our collection will open, which will be up throughout the summer. Next holiday season will return the focus to model trains. A proposal came to the Advisory Board last month to consider an exhibition of Charlie Eagle Plume's collection, talking about his contributions to the appreciation of Native American arts. The staff will pursue this idea with Charlie' s benefactors for a future date. Estes Park Area Historical Museum MONTHLY STATISTICS July 1993 VISITATION Days open Visitor count Average/day July 1993 31 1703 54.9 July 1992 31 1447 46.6 % Change 0 17.7% 17.8% YTD 1993 110 7187 65.3 YTD 1992 101 4044 40.0 % Change 8.9% 77.7% 63.3% Gec- .''- --- -'-1---7 Local Rest of Colorado Rest of United States Foreign July 1993 246 289 1131 37 % Of total 14.4% 17.0% 66.4% 2.2% YTD 1993 2253 2323 2538 72 96 of total 31.3% 32.4% 35.3% 1.0% July 1992 106 385 1020 14 96 of total 6.9% 25.3% 66.9% 0.9% YTD 1992 732 1269 2059 62 % of total 17.8% 30.8% 49.9% 1.5% Categories Adults Children Members Families Groups Other July 1993 522 56 43 557 305 220 % of total 30.6% 3.4% 2.5% 32.7% 179% 124% YID 1993 1625 193 368 1227 580 580 96 of total 22.6% 2.7% 5.1% 17.1% 444% &1% OUTREACH PROGRAMS Number Attendance July 1993 8 445 + 2000 TV = 2445 July 1992 11 770 % Change -37.5% -42.2% Â· 217.5% YTD 1993 58 4246 + 3000 TV = 7246 YTD 1992 52 1727 + 12000 Radio = 13727 % Change 113% 145.9% -47.2% litttel']0' Il'*1<*1;filâ€¢r.Â·,0 RESEARCH REQUESTS Number July 1993 11 July 1992 8 YTD 1993 48 % change +37.5% TOTAL PATRONS SERVED BY MUSEUM YTD 1993 14,481 MEMBERSHIP Individ. Family Contrib. Business Life Total July-New 2 6 0 1 0 9 July - Renew 11 23 5 3 0 42 Cument Total 103 167 38 39 61 410 VOLUNTEERS Number Hours In-kind cost (at $9.20) July 1993 61 715 $6,578 YID 1993 160 2082 $20,782 Institute of Museum Services A Federal agency serving the nation's museums Office of the Director â€¢ 1100 Pennsylvania Avenue N.W. â€¢ Washington, D.C. 20506 â€¢ (202) 606-8536 August 27, 1993 TO: Governing Authority FROM: Linda Bell, Acting Director Institute of Museum Services RE: FY 93 General Operating Support Competition The Director of your institution has just received some disappointing news regarding the outcome of the General Operating Support competition. Each year many high quality museums are denied General Operating Support grants solely due to limited funding available to make these grants. Although Congress and the Administration have recommended small increases in the IMS budget each year, the amount is insufficient to fund every worthy applicant In fact, our panel of museum professionals found that 87% of the applicants met the rigorous criteria that are required of GOS grant recipients, yet with the funds available, only 21% could receive awards. Institute of Museum Services General Operating Support awards are based upon a museum's adherence to high professional standards and judicious management of available resources. We received 1442 applications for this year's competition and made 300 awards. These grantees include museums of all diffemnt sizes and types including art, history, youth, natural history, and anthropology museums, aquariums, arboretums and botanical gardens, historic houses and sites, nature centers, planetariums, science and technology centers and zoos. When evaluating how well your museum did in the General Operating Support competition, it is important to remember that each applicant is compared only to other similar institutions. This assures that awards are distributed throughout our constituency to different museum disciplines and budget sizes in approximate proportion to the number of applications received from each group. For example, if 10% of the applicant pool is from one discipline, approximately 10% of the awards should go to museums of that discipline. You are to be congratulated for participating in the General Operating Support program. By applying, your museum has undergone important self evaluation. The GOS application form is recognized throughout the museum community as requiring comprehensive and complete information on every facet of the museum's operation. All aspects of the museum must work together to articulate a comprehensive description of the museum. Our staff at the Institute of Museum Services is happy to assist museums to improve their applications. We have also found that museum directors who serve as reviewers for the competition report that they learn a great deal about how to compete successfully. Thank you for participating in the process. GOS APPLICATION REVIEW SHEET Estes Park Area Historical Museum 31118 APPLICANT LOG NUMBER IG- SCORE I. AUDIENCE: Your knowledge of the audience is clearly articulated and marketing efforts seem to be very effective. Hours for visitaton are good given your seasonal fluctuation of visitors. Are you able to justify visitation through estimated radio listenership? 5 II. COLLECTIONS: Collections pertain very well to your mission. Are there any plans to acquire archaeological items? Cooperative work with library encouraging. Collections committee good idea. Relevance of collections to constituents seems good. How large is your education collection? 5 III. COLLECTIONS CARE AND MANAGEMENT: Does the staff have final decisions in regards to collections acquisition? Are you seeking objects for the museum to replace long term loans? Good work on developing guidelines and policies. Excellent plang for accomplishing a series of initiatives for proper care of collections. 7 IIV. PHYSICAL FACILITIES/SAFETY & SECURITY: Is there any HVAC system in the storage areas? Do you have activity/meeting space in your present buildings? Good use of available space. Maintenance seems to be improving with the 6 city takeover. I'd like a little bit of information about what is in the Town Safety Manual. Safety seems to be an important function in your institution. V. EXHIBITIONS: Content of exhibits in line with mission statement. Will you seek out artifacts for your collections to further develop temporary exhibits? Excellent use of volunteers/consultants in exhibit process. Evaluation good. Wide variety of exhibit offerings. 7 VI. EDUCATION AND RESEARCH: Who do you serve educationally? Who is the audience? I'd like more detail on evaluation and its usefullness in your planning. Good variety of offerings but what was the attendance for some of 4 them? Do you know how many people used your research facilities? I'd like specific examples of your research results. VII. STAFF, GOVERNANCE & MANAGEMENT: High marks for your commitment to staff development. Impressive number of volunteers but recruits and coordinates them? Good management structure and board involvement 6 VIII. SUPPORT AND FINANCIAL MANAGEMENT: Tremendous variety of non-cash supporti Seems like whole community pitches in for various programs/events. Ambitioius membership campaign. Your organization has great success in 7 acquiring a broad base of private financial contributions. Very sound financially and cooperation with Friends group seems good. IX. LONG-RANGE PLANS: I would like to have seen your 1991 plan in some fashion in the narrative even though you only mention it. Do you have other goals for collections, governance and volunteers? Does the staff 5 play a role in your planning committee? How will you address implementation in other museum functions i.e. education, exhibhition, etc.? Good to see you will have regular plan updates. GOS APPLICATION REVIEW SHEET Estes Park area Historical Muse 138(3 NUMBER IG. 31118 APPLICANT SCORE I. AUDIENCE: Good use of audience survey to determine constitu- ency and good responses to determined needs. Good encourage- ment of local audience and increase in visitation. Good effort at marketing thru maps, new brochure and magazine articles. 6 Good use of off-site exhibits & outreach programs. If actual visitors were 7,671, where did the other 27,719 go? II. COLLECTIONS: Good awareness of ethics involved in exhibit- ing Native American artifacts. Good sense of mission and the museum's unique historical niche. Does the museum solicit 6 collections? Good adherence to professionally accepted standards III. COLLECTIONS CARE AND MANAGEMENT: Good knowledge of professional standards of collections care E management. Well-thought out 6 policies derived from CAP and CPS grants. Good u-e of educa- tion and reference collections. Users group innovative way to purchase a computerized collections management program. IV. PHYSICAL FACILITIES/SAFETY & SECURITY: How distant is off-site sto- rage. How do you plan to deal with problems incurred by trans- fer of all collections to off-site storage? What will these 5 problems be? Continue pursuing disaster planning. What are the security measures in effect at off-site storage? Where will the collections staff he lnCAted? V. EXHIBA'IONS: Good realization of exhibit planning in regards to the museum's mission f collections strengths. Interpretive plan should be a useful tool. Good planning procedures for 7 exhibits. Exhibit evaluations good practice. Good variety of permanent exhibits, hands-on, and children's exhibits. VI. EDUCATION AND RESEARCH: Good ue of advisory board todevelop educational topics not covered by pernanent exhibits. Good use of specialized volunteers. Good programs for adults as 7 well as children. History camp is a particularly imaginative activity. Excellent outreach programs and participation in professional workqhopq; 11<ip nf lihrgry tn rlpirplnp wil leing tnilr VII. STAFF, GOVERNANCE& MANAGEMENT: Well-trained, pro fessionally active staff. Good use of work study students for additional staff. Good travel and training budget and commitment to con- 7 tinuing development. Line item for museum reference material also positive. Impressive # of volunteers 6 college interns. Gnorl trsngitinn frnm private tn tnwn:oriminist#re,1 authority. VIII. SUPPORT AND FINANCIAL MANAGEMENT: Good community support, par- ticularly in fundraising efforts by Friends. Excellent use of volunteers, community service workers, interns. Good in-kind 6 support from community and attempt to build a broad base out- side city funding. Good development of museum shop & admiss- ion policy. Exhibit pitronage innovative.No state supportl IX. LONG-RANGE PLANS: Most of the six top goals appear to have been reached. Active plans in place to achieve the rest. Re- 6 writing of the plan by the end of '93 will help redirect efforts. Goals are backed by careful planning and strategies. APPLICANT'S COPY GOS APPLICATION REVIEW SHEET APPLICANT Estes Park Area Historical MuselUDG NUMBER IG. 31118 SCORE I. AUDIENCE: Well identified by MAP I and your work of the past 2 years. Could you profit by contacting area dude ranches, who might be thinking of cooperative advertising in foreign newspapers/magazines?American Express just purchased Nyman 6 &Schultz,major Swedish travel broker;talk to AMEX about pub- Id :LUizefIDEISFou. Germans,bcandinavlans big on trips co Lolorado. Can you collect geological/Native American history? Visitor interest is high on environmental/ecological issues;geological history of Estes Park could be a big draw. And there lots of 3 people to help you tell the story,and to help pay for it:Schcol of Mones,CC,CU, etc. III. COLLECTIONS CARE AND MANAGEMENT: Execellent work stemming from CAP report. Your 1993 architectural survey may make it poss- ible to install temperature/humidity controls in some storage and exhibits areas. 6 IV. PHYSICAL FACILITIES/SAFETY & SECURITY: Expansion of office space absolutely necessary.Storage ware- house sounds excellent, but don't give more than half the freed up space to exhibits. Staff areas need to be expanded. Good safety and security measures. 6 V. EXHIBI'nONS : 19 9 2 interpretive plan sounds good, use of volun- teers for exhibit installation good.Would an exhibit on Curr- ent Issues at Estes Park be useful, to raise audience aware- ness of the fragility of land/air in coping with campers and crowds? Use exhibits to lobby for your park and its upkeep. 5 VI. EDUCATION AND RESEARCH: Another great opportunity to lobby for careful use of your park by visitors. If grass grows less tha one inch every decade, that may help pursudade people not to pull grass up, etc. 4 VII. STAFF, GOVERNANCE & MANAGEMENT: Execellent commitment to staff training and development.Staff qualifications impressive. Governance and management structures are good. 7 VIII. SUPPORT AND FINANCIAL MANAGEMENT: Very good area support from foundations, individuals and the business community. Friends Board is doing a great job, and the general recognition of your importance to tourism effort means you are communicating well. 7 IX. LONG-RANGE PLANS: Executive Summary correctly notes 2 major future problems.The Long Rangle Plan tackles those problems in a logical sequence. Is the State thinking about these problems?Park Service?There should be a meeting of all Colorado's parks to discuss how to 6 protect natural bcoutica Aa#*j k*Â¥ populationa.Cambling levies are not going to hopes;you need more. ' GOS APPLICATION REVIEW SHEET APPLICANT E+-1 96,,r\C Area Velorical Alus. LOG NUMBER IG- Bal\9 SCORE I. AUDIENCE: 111 r.UA..di.~.~â€ž=v, 0-6*LeA 6 & CUC.LO*All~ C"J-,4.Liq Â¥(u looD UUÂ·<1Lbibo Aueu-L ZE,5 0-Â©c~la-ol-te~ 020â‚¬ro-rL,riLMILA c-%12120.3 /'dkna.hana.1 VIB,kir.1 Le, 4-V~ Ot.4rt-OluD Â§4~01 iru- - Cere,u,Â·n dajoU - aU. 4&141 f 24.u.u,u-ria*.ti Acr 4(u posa, 61&-1 9 leÂ»â‚¬ â‚¬04.PLawa b kb- 41210 414 Â·914â‚¬ r J treaj~ #w#etica-p MALALbds 9 4 Wduea,1, 4- AtiajiL< di.UQLd aLLCUÂ¢,-Alc. II. COLLECTIONS: Tk, Co\lechba N)peats Qfprup'1010 *t> ELU~\\ 44.i ru,04Lok 1412\=AU.g '01% ofu,Â» 991.i '21*%04-,0 r J ~004 -90'rticu- 6~'H \Qi*weo,- 44 0 UbrOA~ i Â¥gjrjui.An. Cd\echaÂ·n utin. Ij Rooct -AU lita- cP u-'BA'~ co,4 ef okc*C>5 0,8& \,003 Ouu-rl 1g Obycts 46, 0@-69 Â«klb.1-t { a'-24.enâ€¢F~. '5 \60- 40*SU.gU Q.load au.,-8'4 1 1,râ€¢,41 51 Q 9 1106 re,prt â€¢hz III. COLLECTIONS CARE AND MANAGEMENT: C.ck\echon *{3'81 (1-r,&. neAU.A.5 001Mol 4 Qi Min jive 0-Vid inct.LAO.U. Stlk.Â©dtr & vÂ·Lu-~u-,~ pro-dir. 5, Tka v,-uuu,rn skeoo :50,2,J rvi#ofk)<LA/bâ€¢ L-ki \04 01,- Â£1.-LT)Lury," de\UchoÂ·k. paKJA-Â·.3 i~ L grc-Â©foof' cA-102.Lk Acht to, Yi a-vt-4-4.,.#.&..-,. 5 Â®-0-64 :*crq, t 46661 J H bl- BoodÂ· IV. PHYSICAL FACILITIES/SAFETY & SECURITY: W=uo nuic.L ef FAL GU.Lk IN r 6 k.al ca*pe-& coussi blt? Appropf,&06 @ro C.adiuru SLLCA- 4-6 dee-Â·LC~1 '5cjuaute-0 440201 to be- tr, p\ous. it .-O good to ae,~- ith niknqi< 4-22gfk *1 ret,Fhn t>; bÂ· t4 bâ‚¬- CreAÂ£ 9 ain GALL-~40â€¢LCLi P taLÂ· 916491 #11 qppad 4 00 \09- L.613/<20, . V. EXHIBI'nONS : 24)6,10'Â·4 pkiloocplu.~ 0 404.4 4Au:.146 ald- 4,14 d.or-a.u,u.U. l.Â».. ap voL..lurs ft, 48*ds*AS. # relll.â€¢~ Slle,00 444 lea.clu,L:p a.b 1,4 C>* i{A, Cu,rn-br, E:36- ihil~. Â«* p earb to b, 1.U-6 e... Cu-1+Wal Cuh.r. 2,00,4, se.,4,Â¥' Â«.0@Ber,Up CX.Ki t,~ LiA.9 ui *h *tu Â¢U-u~%:tu--#1 4 Â¥\Al St, 0,1 5 tab-,4.Jt, VI. EDUCATION AND RESEARCH: Tlu (2.ckwre eco~~\a-Â·rn loot=:~ \; tk c..~ 10Â¤d v,QL Â£4 LL.,3,1 Â©colre,rn=, a,wL 30.UUuAH proora-Â·--, 1U #iolerrY Ocâ€¢-p i/a-&5 5Â°0& aâ€žc~ 1.6 nu-139-4.4..'v, i o *koul,u~ Oocio.1 /94,poya,\0.\(h~ by e.Â£Ma.uck, ..~ r A Qw lou~ c nc-L,*L c.kildrâ‚¬.1 guk, iÂ¢-5 4 sha,â€¢.4. it 5 , j AD, a,130 oCArâ€¢.4 QY 1-ke 9 Eâ€¢U-r a-1 p <b{Â·t. VII. STAFF, GOVERNANCE & MANAGEMENT: 61â€¢4~ 'to Ct*Propr'Q.1/ 4* or jaai i-BQ-hoÂ·n (64 2*,a.,10 81 Ce-1-49-46Â£6 46r 0%11 \246.2*<-slu,Â© 4~Â·r tty .Rwela. 734 r<LL'&&0-1 cdto dbron 0a,lu 0- 674 *16--* 10 +{u. 0+44 \Q~ =Suf)00Â¥hhi 909*64-4-1 alud-cpv-J. Akah#urn ex.*pulrb tb re. cyull MJEdjak.17Â»Mp. %#A--43*t trofdo'$Â· latui j o 4-lu- To&),Â£ 4 VIII. SUPPORT AND FINANCIAL MANAGEMENT: Vol-li._r 0Â£.~*c'# TÂ° a#pPropr,(*-4 OUU- ODUALL<0 0-rt uic Ve.,8 *f 5004 (au,rpo..44. k.ca- 80"L<Ar-1, 'Ne"Â·41,0 1-4 pre-bc:, N]Peâ€¢-r box<*4*am#GALL. A+6-* 6 1.0 \Drod,-â€¢. +U GnA...,-Cd bo-&,- 0-re. 500,8 . ~4UA.~.,u-j C'~4-;*0'-~a.3-,--~ <1~ G-2.COU..40. U~ pr A& CLJ G-u. 4+00'U' SÂ°oc; 1 IX. LONG-RANGE PLANS: *10.-6 aiâ‚¬. 1 0Â¢+11 1 +44. Dbutbu-6 530 a.l a a. &02&00â‚¬wi i Â£ 41* H ea-r. PI~..u, calâ€¢â€¢-cl. =Ab to i\=i.-c.~ 4 -46 ' 1.,a ,.. 2,,.,.0â€¢CQOY A-Â·542Â».' ale. cL,Abc-Li-U *b d.â€¢- 49Â¥24 ie Hu-'tc,-rt- â€¢.1. DIC...0 ALL=Â£ 40 k- dâ€¢A-:se'yad 11> ,=04 L Â¢-3 4. 100â€¢-,ck EU r echck. Par 4.-AL 3 6QR ~ a'U u.=pd. a.j Q.*,- 4-oal,cha 47,0 | APPLICANT'S COPY ARCHITECTURAL ASSESSMENT ESTES PARK AREA HISTORICAL MUSEUM 'Â·i * ....k /7 Â· Ill# i '0 i ''4. r- 15- 2.9. /9 W 1 f A Â¥44 9 4 za . Â·A f F 97* , GS#> LONG HOEFT ARCHITECTS MAY 1993 44 922*64#44*0144*Fi#***AL<1-4%*-**0**444::t.. 8'644:1218'44'*ilmitdi.144