HomeMy WebLinkAboutPACKET Community Development 1992-07-02AGENDA COMMUNITY DEVELOPMENT COMMITTEE Thursday, July 2, 1992 9:30 A.M. 1. Conference Center Update 2. Advertising Program Update 3. Museum Report Update 4. Reports 5. Adjournment NOTE: The Community Development Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared.
1988 1989 1990 1991 1992 January 46 23 0 1 40 February 32 10 0 0 9 March 502 559 415 0 361 April 356 226 39 0 226 May 769 615 543 448 780 June 1226 1370 1385 932 1181 July 1850 1920 1532 1539 August 1939 2097 1454 1314 September 1164 982 1050 836 October 505 171 330 22 November 31 12 44 198 December 582 504 357 943 Guestbook Total 9002 8489 7149 6233 2597 Outreach 2227 2330 1748 1423 TOTAL 11229 10819 8897 6233 4020 VARIANCE (%) -4 -18 -30 Average / open day 27 25 38 35 47 GEOGRAPHIC DISTRIBUTION Estes Park % 8 Rest of Colo. % 24 data not Number of States tabulated 50 (AK missing) Out of State % 66 . No. of Countries 32 Foreign % . 2
44 I 0:- /0.*00»r' 45*f /* I BOOKINGS FALL 1992 September Scottish Festival Colorado District Attorneys Colorado Assn. of Swim Coaches American Public Works Assn. October Rocky Mountain Baptist Women COVA ( Colo. Organization of Victim Assistance) Rural EMS Mountains & Plains Conference Energy Diversion Council CRCNA (Colo. Chapter of Narcotics Anonymous) Southwest Assn. on Forensic Science 1993 Definites Ricker Casting Studio 500 CSU Continuing Education 250 CSU Associated Schools of Construction 200 National Assn of Retired Fed. Employees 250 Colorado Association of Opticians 350/400 Joyce Meyers Ministries 300 Rotary District of Nebraska 400 Colorado Assn. of Realtors 300 American Legion State Convention 500 Energy Diversion Council 200 Colorado Snow & Ice Conference 1,100 Tentatives Colorado Asphalt Association 150/200 CSU School of Vet. Medicine 500 Wildlife Rescue Center 300 Dept. of Energy 300 Colo. Assn. Professional Activities 200 Rotary Regional 450 Multi Financial 300 1. DENVER SALES ()FFICE P.O. BOX 3582 ENGLEWOOD, COLORADO 80153-3582 (3031 779-5506
Advertising/Community Development Department 7/2/92 Program Update: 4 1. The Summer/Rodeo Tab is complete. This will be an insert to the daily newspapers in Boulder, Longmont, Loveland, Greeley, Fort Collins, Cheyenne on July 5th, and Estes Park on July 3rd 2. Year to Date program performance as of the end of May: Packet Requests - 51,618 16.8% over same period 1991 Graphs showing Year to Date Totals and Totals by Month Telephone Inquiries - 22,628 14.6% over same period 1991 Graphs showing Year to Date Totals and Totals by Month Cost Per Inquiry - $2.97 7.48% or $0.24 per packet less than same period 1991 3. Press Kit developed in anticipation of Media interest in anniverstary of the Lawn Lake by Market Reach. In response to an inquiry by Channel 9, we have created a informational kit which translates the disaster into its current-day success story. This kit will go to 50 news outlets including newspapers, television stations, and radio stations. 4. Full Page editorial on Rocky Ridge supplied to The Greeley Tribune on their request. This is an example of how the "Special Request" category in the Press Release part of the budget is used. This was organized and written by Market Reach as part of the press release program. 2.
Estes Park Packet Requests Estes Park Advertising Program 60 -1 51,618 501 ..4 .4 - \' 44,198 .Ti...rt.22%312/ 2 40 -* ........... a&EEmill&fimjEE~# ..................... 33,594 ·294¢441 C rit...Nin ..\.\ .Mr: 1%261»42% 4:-A *#i--·\--4-23 0 30- , ...............28,50 ~......... ........... r t r,0--42= ...................... re.:42*049 **42 414>434~ 5% 30<betits 0 5244>206 - I--I-- I -- 1<30«XE 10 -* ------ -24633'655 - \ *-2~41*&'%-7 47,J-0.292%433 <3004%22; 00+2044% 0/ C -1- 4 1989 1991 1990 1992 TABLE I: Year-to-Date May 3.
Packet Requests by Month Estes Park Advertising Program 0- - I- ................ .................. - I , 1 1 JAN MARCH MAY FEB APRIL TABLE la 1989 ~ 1990 &8 1991 4-4-4 1992 *114 !<4
. Estes Park Telephone Inquiries Estes Park Advertising Program 25* 22,628 A.J. 1 1.... 19,742 20-1 -*..11....8.........1- - 14,991 15-' *--I: 2......\ 71: 12,079 <1904-+8 3040:1:222 . r -4 -4 +4- 14 == 4610*19* 10- ................. 5-, ffiff ~i--~ --- 00000%253 - g==i.rj 0- <42 <VE 9*4 342 0/ 1989 1991 1990 1992 TABLE 11: Year-to-Date MAY 5. (Thousands)
Telephone Inquiries by Month Estes Park Advertising Program 7000- 6000- = = .............. 5000- 4000 - ................... 3000- im 2000- ................................ ..........Igi--. .......... .......... 1000 -- ...........~-......... JAN MARCH MAY FEB APRIL TABLE Ila 1989 I 1990 ~ 1991 FFi~11 1992 4 -2
. ESTES PARK AREA l!119 1 =1!EM 6 - HISTORICAL MUSEUM P.O. Box 1691 200 4th Street Estes Park, CO 80517 Phone: (303) 586-6256 MEMORANDUM TO: Community Development Committee FROM: Lynn Swain, Museum Director DATE: June 30, 1992 RE: Museum Update 1. Visitation Statistics 2. New Exhibit Open - "The Colorado Front Range: A Century of Ecological Change" 3. Exhibit Sponsorship Program A. Upcoming Events 7.