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PACKET Community Development 1991-11-14
. AGENDA COMMUNITY DEVELOPMENT COMMITTEE Thursday, November 14, 1991 2:00 p.m. ~~6~ 1. Forward Estes Park - Eric Blackhurst ( Housing Study) 2. Advertising Program 3. Conference Center Art Exhibit 4. Sister Cities Program 5. Estes Park 75th Annivesary - Polly Garrett 6. Discussion Regarding Paid Parking - David Habecker 7. Reports 8. Adjournment The Community Development Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared FORWARD ESTES PARK ~Eric Blackhurst - Housing Study 6, 1. Community Development Committee - Advertising Program Update Peter Marsh - Advertising Manager 11/14/91 1. 1991 Program Performance relative to Program Goals: GOAL: Increase fulfillment requests by 30% to /~f5Q_Q.-.09 Performance: As of the end of October, requests for information stand at 68,850 which is (13* ahead of the same period last year. -Total Year 1990 was 55,652, putting us at 24% over 1990. I think we will break 70,000 by the end of this year. - GOAL: Maintain Average Cost Per Inquiry below $4.00 Performance: Current Cost Per Inquiry is(lp3-ty-3 - GOAL: Increase Incoming 800 calls by 20% to 48,000. Performance: End of September 1991 calls were 47,372, an increase of'29% over the end of September 1990. (We exceeded 1990 Total Year calls of 40,773 some time this past August). 2. 1992 Plans - Highlights 1. National Magazine program - two points of particular interest are: a) our first half-page, 4-color ad, which will be a test in . -the March issue of National Geo Traveler, this year's strongest ~ perf ormer; and b) an expansion of our reach into a new market segment with an upscale/active magazine, "Outside" . In both instances, these efforts continue our push into markets made up of higher income, active people, where we have been very successful over these last two years. 2. Revision of the Fulfillment Program allowing for less 1/~ expensive collateral material to be used by high volume distribution outlets rather than our existing Lure Piece which will contine to be used for individual, pre-qualified requests for information. 3. Revision of the Denver Newspaper Program to include some of t/' the Northern Colorado front range dailies for specific events ----6 that parallel the Sidewalk Sale in scope, while still retaining our reduced contract rate with the News and the Post. 2. - --.1 . . " V. \cr 1 \1/ 1 4. / 1.1.7 L. 0 -W =-- A'V -.2.-r ~ 1111-11~ I ' IY THE PARK • 1991 . . / a . 0 .. . A ... 0 a .. .. 1 - I ......... ...:...... I. 0. I :".. ... 11 , 1, .. .. . 0. 0. , ,... 0. ..... 1. 0 0 .0 8 a ...... 1 -0 . . 0. . . . ..... I . 0 ... .... 1 .. . 0 0 ..... .. . 0 0. 0 .. ... .. . I . . . 0 . I . . . ..... . 0 0. D . ... ... . 0 I. I. I .... .... . .. . ... ... .0 . ... 0 .. 1, 0 . 1, ........ .. D. L.. ........ 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M a 1 rating is 2 that's the ?d. If you , that will lA at means, d< is right, , at a read- The extra iave a spe- 1 conserve Everyb 9 several one else tl have the ren;' evei ra is often are the o one that's They'rE e to cold. veryleas remember for adult. lose to its embodies 'ucking it and our v iur coat is thing we , produce enjoy. In 1 joining in ie same as tically as he camera We'll s] after you instance. t too soon, we all do ir film and street or a nera itself us at any *und it is a sophistic£ 111 plastic part of Cl )m falling in each o] and the sr tures and ie precau- of the st narvelous home, an that are int effects, c, and the Tent from We'll d ither. You knitting a ing that tl ; no limit! wrapping roblem of than the I fully crafl arm, but aw photo- a symbol we'11 do o off know -„01 first of n We'll h ney with . cookies r Ilt K 41'Ga when he night. 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I . .0 ... . 0 0. 0 0 0 .... 1. 1 f.\ 4 1.11 itt~. 11 -, f /. 0,; 1411 f./41*. . f U.. '41.1 1/. 0.11 1 1 41?-1 0 0 0. 0 . .. . 0 .... . 0 . 0 .... .9 : I 4 4 1 .Min - September 24, 1991 €IULTIUIDAL AFTS €©ION€IL ©r ISTES FAAE•, INC. Board of Trustees - Box 4135 Estes Park, CO 80517 303-586-9203 Town of Estes Park P.O. Box 1200 Estes Park, CO 80517 Dear Board of Trustees In February, the Cultural Arts Council of Estes Park (CACEP) was approached by tHe Town of Estes Park to put together an exhibit for the grahd opening of the Estes Park Conference Center to showcase local artists·. CACEP willingly took = on this assignment, and coordinated the following activities: Visual Arts Panel (VAP).members were nominated and elected at CACEP's May 23 Board of Directors meeting. - " Approval of the Expressions of the Rockies" exhibit guidelines was received at the July 11 Community Development meeting. These guidelines were made available to the public throughout the Town starting July 19. An artist preview of the exhibit site in the Conference Center was held on July 15 fbom 5 p.m. to 7 p.m. Twenty-two artists from Estes Park, Allenspark and Glen Haven submitted 143 slides of artwork for review and jurying by VAP. On August 6, VAP selected 52 pieces of artwork (17 artists) to participate in an on-site competition. On August· 12, VAP chose 45 pieces of artwork (16 artists) which are currently on display at the Conference Center through December 31, 1991. Attached are copies of the exhibit guidelines, a list of participating artists, and a list of those people who served on VAP. In-kind hours for VAP totalled 110. This does not reflect my in-kind hours as project coordinator. CACEP absorbed $132.99 in exhibit costs. , Expressions of the Rockies" involved the coordination: and cooperation of local government and the private sector. As project coordinator, I'd like to compliment all involved on the dedication and professionalism which resulted in a successful public display of local art. CACEP is proud to be a partner with the Town in the placement of visual art in. the Estes Park Conference Center. Sincerely // L~da S. Vogel v Executive Director Enclosures gf 3. October 29, 1991 Revised: November 14, 1991 TO: Community Development Committee and Person(s) Addressed FROM: Polly Garrett Terry Licence Estes Park 75th Anniversary Chairmen SUBJECT: Progress Report on 1992 Events -- Celebration of the 75th Anniversary 122&2 =211& January Stanley Hotel Dedication of its Sunday Concert Series to the 75th Anniversary February Red and White Ball at The Stanley Hotel-- Special Vignettes related to the community of Estes Park--prior to incorporation March An Irish Dance--The Stanley Hotel--Special Vignettes related to the community of Estes Park--prior to incorporation April 3&5 A Historic Play--director Melody Page-- Conference Center--sponsored by the Town of Estes Park April 4 The Birthday Ball (date of incorporation decision April 3--papers signed April 14, 1917)--planned and directed by the Chamber of Commerce May (Memorial Day Antique Car Rally & Old Timers' Picnic-- Weekend) sponsored by Estes Park Area Historical Museum June· 20 & 21 The Riverfest--sponsored by KRKI and the Trail Gazette--bands, jazz, bluegrass, melodrama and vaudeville, magician/escape artist. July 11 Dark Horse/Riverside Ballroom Dance--co- sponsored by Estes Park Public Library Foundation and Estes Park Area Historical Museum August History Camp and History Fair--sponsored by the Town of Estes Park and Estes Park Area Historical Museum September Some featured individuals in cooperation with The Longs Peak Scottish Highland Festival October Special Halloween Event--sponsored by Cultural Arts Council of Estes Park November High School Athletic Event--Bernie Dannels and High School Athletic Department December One or more floats in Christmas Parade ***************************************************************** (see other side) 5. SPECIAL "An Anthology of Estes Park", Ned Linegar-- publishing to be sponsored locally. "A Gem in the Rockies", Mel Busch--publishing to be sponsored locally. Rocky Mountain Stick Architecture Exhibit (July-October)--Estes Park Area Historical Museum Plaques placed on historic buildings-- sponsored by Estes Park Urban Renewal Authority Historic Mountain Hikes--sponsored by Colorado Mountain Club Quilt Exhibit-Estes Park Area Historical Museum and Colorado State Quilting Council Art Walks--Estes Park Gallery Association Clubs & Organizations to use Vignettes from "An Anthology of Estes Park", Ned Linegar -- in one or more of the 1992 programs as their program time will allow. 5. C F 0 3 0 tan,1 ' Rodger A. Randle id MN MAYOR .. C.A. ./.':C OFFICE OF THE MAYOR 0.7 200 CIVIC CENTER • TULSA, OKLAHOMA • 74103 714.SA· 09/ September 16, 1991 Dear Sister Cities Chairperson: On behalf of the City of Tulsa, please accept this invitation to attend the 1992 Sister Cities International Conference in Tulsa, July 6-11, 1992. Tulsa is honored to host this special event and we look forward to hosting some 2,000 delegates from around the world. Enormous changes are occurring throughout the world. The Sister Cities program, through people-to-people exchanges, provides communities with the opportunity to pursue international relationships created by these dramatic changes. As a member of the Sister Cities International Board, I am committed to the Sister Cities program and its efforts to nurture friendships worldwide. As Tulsa's Mayor, 1 have seen first-hand the benefits derived from exchanges with our sister cities. We need your help in contacting key leaders overseas in cities participating in the Sister Cities program. Here is a copy of the brochure with the multi-language letter we have sent to your Mayor. We have sent enough copies for each of your sister cities. We are asking you to communicate with City Hall to see that your sister cities are informed of the Tulsa Conference. If you need extra copies, please let us know and we will be happy to send them to you. We appreciate any assistance you can provide and look forward to meeting you and your friends in Tulsa in 1992. Sincerely" Rodger A. Randle Mayor La [1[ °l l - OF- 4. .r I ' a „ r I , - - R.4,2 , + 14?L . €. 1 - 1 i;It= . .' .7 1 I 4 - :1* f' ./1 \\ ¢t -1#4 4€1 '4-' 0, # r /0 t.· p \ 44,1'.. .N: , 4'..1/9 1 1 74:.4 2 · 41- \ 1 .71 .t A 4 •,7- , . C 414'~4~ ~ ·4 I 02 1 61 7 K - ''Int ·1,7 1' . I.X I 00bv3l . 9Fy: Me.i. 042-19- - raNG \L oog 121 ' I. .I I RA r.,/6 .1 1, 1 . 1 T36* r': . .4 - q MIl 1,9 l/1 t=Nt,ri T - r 1 / 41 . , ba ~ .1, 54 , - 5 (30 Y 'C) 411.6 £ '·.. . rm· id . ..,. ' .4 4 11 'I X A' - 4%PE:,4 , -1£ 4 '440·,- ~ 1 1 1 It 1 1 1 1 1 7/ .Af.4,.f. 4 ~- 914010/\ 591VS f' 22. IN.34'. 71 42 4 /48 , Ii' I 42 49· · .1 ye . 1 4 , 4. ·tk 21* p .1 't .4 0 ' *.41 fr, .in ·. t.., 4- 3 58 1 - . Fama U 5 pue-far Cul / -7buM alocf - 930-119 1A 1~ Ql M rrlou ..- :k. (4, . bil~ 1 1 '711.r ..fat: i > 4 "' 14 I :.74~3 .4.,4, .. . :1%. h:/ .4/A F ul e. 4.Ir L, 4 + 442-1 *A F l?Aft. .1/1,103:1, At + ./ ' P ..,F. 6 .6.elit ~/ (426 1 .i k.'~ 14· Firt¢lf . I er 1-1, Me r · · CLW·t. 14' rl f L 1 . Shl .24 . 9. ... .f , 44. 44. . k ,1. T.~St. . 01% - 1! r · ., ..,b ''& t: .1 1.-1, 1 f< ..296:301 '.3.' 0.' 3,411£7 ? , 4 * 94, ! 4 A V" -2 ed<.23 ' i - 4· I ........t,4 3 A . i'. 424·e ·1 , 41 1 - 1 I M., ' ·U . Cr '' 4 - ~'66 lili 1 1 J 1 1 * 3 H r, -1 OA 99-1Vg . : .A; ....1 -14 U. fial Ocl - B DJ- I %,A y FQ.1-rim QQ ANALYSIS OF DOWNTOWN PARKING IN SUPPORT OF LIMITED PAID PARKING INVENTORY OF EXISTING PARKING SPACES - DOWNTOWN FROM 34/36 TO WEST PARK CENTER: MUNICIPAL Parking Lots a. East Side - Brownfield Bldg. 10 b. Municipal Bldg./Library 203 C. Elkhorn/Riverside Corner ' 57 d. East Side - Coffee Bar 20 e. Riverside Plaza 98 f. Post Office 94 g. Moraine & Along Fall River 181 h. Cleave Street - East End 41 i. Cleave Street - West End 44 j. Tregeht Park 20 k. Lumber Yard 86 1. Other - Riverside Park Area 32 TOTAL 886 Streetside Parking 269 PRIVATE PARKING - Not including West Park Center, old A & W, or Stanley Village 362 TOTAL DOWNTOWN PARKING SPACES 1,517 VALUE OF ONE PARKING SPACE IN 4 MO. RETAIL SALES: o Total Sales, 4 month period June - Sept = $48,000,000 o Assume downtown accounts for 1/3 of sales = 16,000,000 o Assume half of downtown parking spaces are filled by employees & non-shoppers = 758 $16,000,000 divided by 758 = $21,108 If it is desirable to increase the number of parking spaces downtown, then what is the best method: 1. Build more parking spaces. Problems: a. Where? The only way is to go up. b. How much? Anticipate high capital cost. 6. November 13, 1991 Page 2 Parking 2. Reduce employee parking downtown by providing an effective, low cost shuttle system from outlying locations. Problem: Cost SOLUTION: Change a limited number of the most desirable parking spaces into paid parking. This will discourage employee parking and raise revenues for a shuttle system. PROPOSAL: In 1992, make Riverside Plaza parking lot into paid parking for a four month period, June - Sept. Budget Expense: Equipment (gate & booth) $35,000 Operator i 12,000 Total Expense IAJ $47,000 Revenue: 120 days x 98 spaces x $5 = U $58,000 Income 1992 $11,000 Income 1993 46,000 Income 1994 46,000 yr. Etc. eD: ··21_e-~x...iD . - CULTUIDAL AIDIS COUNCIL ©r ESTES IDAIDE, INC. Box 4135 Estes Park, CO 80517 303-586-9203 September 13, 1991 Board of Trustees Town of Estes Park P.O. Box 1200 Estes Park, CO 80517 Dear Board of Trustees 1991 was a year of reorganization and realistic goal-setting for The Cultural Arts Council of Estes Park (CACEP). Much of the early part of the year was spent reorganizing the board structure, rewriting the by-laws and mission statement and developing a sound plan of action and direction for CACEP to take. As Executive Director, I have acted on the charges of the Executive Committee and the full Board of Directors, who represent all the arts organizations and artists in the Estes Valley. Our accomplishments for 1991 are as follows: Hiring a part-time Executive Director. (In addition to the paid hours, my in-kind contribution of 207 hours is projected for 1991.) Establishing an office at the YMCA. (Through September 1991, $2,700 in- kind rent.) Coordinating with the Town of Estes Park on establishing guidelines, criteria and placement of area art in the Estes Park Conference Center ("Expressions of the Rockies") through a visual arts panel, an ad hoc committee of CACEP. Establishing CACEP as an information resource on community arts both locally and on the front range. Examples include: 1. Distributing information from CCAH to local artists and arts organizations. 2. Redoing the E-Z Reference Guide, 1991-92 U.S. West Direct Phone Book. 3. Providing information to Peter Marsh, Town Advertising Manager, to Susie Blackhurst, Market Reach, and to Jeff Dougan, Estes Park Area Chamber of Commerce, for advertising and promotional use. 4. Distributing calendar information to Trail-Gazette and 25 other front range media. 5. Coordinating Estes Park participation in the Patten Institute statewide guide to the arts, ArtLink in response to a request from the Estes Park Public Library Board of Directors. 0 + /1 Board of Trustees Town of Estes Park September 13, 1991 Page Two 6. Placing a 12 column inch article on Art Walk Weekend in the April-May MUSE, a statewide arts publication funded by the Colorado Council on the Arts and Humanities (CCAH). 7. Highlighting the arts in Estes Park on KRKI 1470 AM, Leslie Botha talk show on June 20. 8. Responding to a CCAH request for handouts for their information booth at the Cherry Creek Arts Festival, July 6 - 7, sent Art Center exhibits calendars and Fine Arts Guild Rooftop Western'& Wildlife Art Show fliers. 9. Coordinating a six-page article on the arts in Estes Park in the fall issue of Colorado Peaks magazine. Providing assistance to and coordination of the following: 1. Galleries of Estes Park Association: Assisting the promoting of Art Walk Weekend, May 17 - 19. 2. Estes Park Conference Center: Arts information exhibit case. 3. RMNP, YMCA and Rocky Mountain Nature Association: "Longs Peak: A Visual Epic," August 23 - 25. Art sales commissions resulted in $660 donated to the Longs Peak Fund. 4. EPURA: Gathering and sharing information to assist in establishing an Art in Public Places Policy. Establishing regular board meetings for all representatives of the arts in Estes Park (May, October, December). (May meeting space an in-kind donation by The Stanley Hotel, $500) Networking on a statewide level with other arts agencies: Attending Colorado Consortium of Community Arts Councils (CCCAC) workshops and seminars: Ginger Fears, "The Fine Art of Arts Management," Ft. Collins, May 3; Lynda Vogel, annual convention, "Cultural Tourism: Marketing the Arts," Vail, September 13 - 15. CACEP's goals for 1992 are: Establishing a permanent office. Office hours will increase to five days per week with increased paid staff and volunteer staff. This will allow us to solicit the donation of a copy machine and a computer system. Creating a greater art awareness and visibility through CACEP, and distributing a quarterly Arts Calendar both locally and on the front range. . .. A. Board of Trustees Town of Estes Park September 13, 1991 Page Three Creating a marketing plan to include monthly press releases on the arts in Estes Park, and advertising in newspapers and/or radio stations to promote Estes Park arts. Continuing visual arts assistance to and planning with the Town of Estes Park. Continuing to distribute information to and from CCAH to local arts organizations and artists through press releases, programs, seminars or direct mail. Increasing coordination of arts education locally with the Park School District and statewide, through Governor Romer' s "Colorado 2000 Communities Initiative." Conducting a fund raising event for CACEP in conjunction with the Town's 75th Anniversary celebration. Most certainly as we grow and develop as a community arts council, the needs of our organizations will determine our further goals. ~«*Fl+« Ljttda S. Vogel Executive Director LSV/gf