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HomeMy WebLinkAboutPACKET Community Development Community Services 2010-05-27Preparation date: 05/19/2010 * Revision date: AGENDA TOWN OF ESTES PARK COMMUNITY DEVELOPMENT / COMMUNITY SERVICES COMMITTEE May 27, 2010 8:00 a.m. Board Room, Town Hall 1. PUBLIC COMMENT 2. COMMUNITY SERVICES DEPARTMENT A. Recommendations to the Town Board 1. Firebirds Car Show Road Closure — Mgr. Winslow 2. BBQ in Bond Park — Mgr. Winslow B. Reports 1. Sales & Marketing — Mgr. Pickering 3. COMMUNITY DEVELOPMENT DEPARTMENT A. Reports 1. Community Development Financial Report — Dir. Joseph 2. Monthly Building Permit Summary — Dir. Joseph 4. PUBLIC INFORMATION OFFICE A. Reports 1. Quarterly Report — PIO Rusch NOTE: The Community Development/Community Services Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared. Cynthia Deats From: Admin iR3045 Sent: Monday, May 24, 2010 10:38 AM To: Cynthia Deats Subject: Job Done Notice(Send) ***************************** *** Job Done Notice(Send) *** ***************************** 70B NO. 2789 ST. TIME 05/24 10:33 PGS. 1 SEND DOCUMENT NAME TX/RX INCOMPLETE KEPL TRANSACTION OK 5869561 5869532 Trail Gazette 5861691 Channel 8 6353677 Reporter Herald 5771590 EP News ERROR Preparation date: 05/19/2010 * Revision date: AGENDA TOWN OF ESTES PARK COMMUNITY DEVELOPMENT / COMMUNITY SERVICES COMMITTEE May 27, 2010 8:00 a.m. Board Room, Town Hall 1. PUBLIC COMMENT 2. COMMUNITY SERVICES DEPARTMENT A. Recommendations to the Town Board 1. Firebirds Car Show Road Closure — Mgr. Winslow 2. BBQ in Bond Park — Mgr. Winslow B. Reports 1. Sales & Marketing — Mgr. Pickering 3. COMMUNITY DEVELOPMENT DEPARTMENT A. Reports 1. Community Development Financial Report — Dir. Joseph 2. Monthly Building Permit Summary — Dir. Joseph 4. PUBLIC INFORMATION OFFICE A. Reports 1. Quarterly Report — PIO Rusch NOTE: The Community Development/Community Services Committee reserves the right to consider other appropriate items not available at the time the agenda was prepared. ST f ly 0 Ill -- ""-.1""intrtimitimititirinipaprwq\q„ 11 dll..INI.°11,1,1!,:ill,Y110,11.,1,11,011,41I10, y151,11.4111101111111 '1114,..0111111' 11111-110,0,01,Q11(11,,' 1,LY, 4 ..A To: Community Development Committee From: Bo Winslow, Fairgrounds and Events Manager Date: May 27, 2010 RE: Firebird Car Show Background: The Firebird Car Show is requesting to join the Auto Extravaganza on August 14, 2010. This is a new component to an existing event in Estes Park. They are requesting additional street closures and the use of Bond Park for vendor space. Per Events Department policies, any new use of Bond Park requires Board approval. The organizers anticipate 35-50 cars. The show is also planning on several vendors coming to the event; most would be related to cars in some way, with one possible food vendor. The Auto Extravaganza is a Town -sponsored event' and there is no problem with the Firebird group joining this show. The closure of MacGregor Avenue for the Auto Extravaganza has been approved by Town Board. Staff is requesting permission to use Bond Park in the manner described above as well as close all of Park Lane to accommodate the additional cars. All appropriate signage will be in place, notifying drivers of the road closures. A map is attached identifying roads that will be closed. In the event the show is smaller than planned, roads will be reopened as soon as possible. Budget: A $200 park use fee and S20 per vendor (vendors without current Town business license) would be collected and would be unbudgeted revenue in the Events Department budget in account # 222-5500-363.30-00 and #222-5500-322.55-00. Recommendation: I recommend approval of the use of Bond Park and the additional road closure of Park Lane for the Firebirds Car Show on August 14, 2010 to the Community Development Committee to be included on the Consent Agenda at the June 8, 2010 Town Board meeting. It i'3,44 cL4 3,3 ) vc, II 7e.' -(71 tc tH 4,f 'OWN ( „ „ 011111111HD To: Community Development Committee From: Bo Winslow, Fairgrounds and Events Manager Date: May 27, 2010 RE: BBQ in Bond Park 11111111111111111111111111111111111111111 11111111111111111111111 1 JJ 1,11111.11111i.,111161.11,i11•1 111111111,11,1111MMMFD JJJJJMI,1 //1:1,11111,i11,f,Ali„ 11,111. Background: The Estes Valley Workforce Housing Assistance Program (EVWHA) is requesting the use of Bond Park for a barbeque to raise money for its program. Per Events Department policies, any new event in Bond Park requires Town Board approval. This event is planned for July 24, 2010 from 1-4 pm. This fundraising event would be a pig roast with beer sales. The park would be fenced off to restrict the area per liquor sales requirements. The group agrees to apply with all applicable liquor laws. Please see the attached letter from Rita Kurelja, ED, Estes Park Housing Authority. Budget: A $200 park use fee would be collected and would be unbudgeted revenue in the Events Department budget in account # 222-5500-363.30-00. Recommendation: I recommend the use of Bond Park by EVWHA for a fundraising barbeque on July 24, 2010 to the Community Development Committee, to be included on the Consent Agenda at the June 8, 2010 Town Board meeting. � 1� ~ The Estes Valley Workforce Housing Assistance Program respectfu/b�� q������ permission 'msinQoarbequeinBond Park, Requested date �July 24,ZO1O�o ' 1'4p,n. BACKGROUND raising activities. the Estes Park Estes Valley Workforce Housing Assistance Program The EVVVHAprogram /maDown Payment/closing costLoanprog,aDesigned for households wh nronne/sbetween 81Y6-1SO96ofthe Area W1ed/on|noom this ' ose i 3'S96ofthe sales price of an eligible home at2y6 interest e' program lends eligible househb/ds up to for1Oyears. Estes Park like many resort comrounities is plagued with the problem of highhousingcostsand/ow wages. The average cost ofusingle family home inthe Estes Valley for 2D°9 was $339000Et loses mnanyYoung famU/esand professionals, i' e' teateachers,poUocenfMce' � m e» po/k where houdn8costs are more affordable. Many ' nurses �u«aUeyconnnlun/t�es younXfamiUeynneyhavetheabUitytorepay a mortgage, but lack the funds for the needed Down Payment. The Estes Park Hous/ng4uthor/t has other programs that can assist families that earn less than 80% of the Area Median Iy Payment Assistance, through State and Federal sources However once the household nco'ne with Down that ODy6aUofthose funding sources nolonger apply. ' When ohousehold has Jmcomnep«ceeds that Pay maybe ��3[LUOOapiece, this famUynow earns toonnuchforthetypica/federoUyassistod program. Due tothe higher inconneofour proposed rec/pients funds need tobenabedhn e and fund ' nn�onations The Estes Valley Workforce Housing Assistance program isapartnership between the Estes P k Housing Authority and the Estes Park Board nfRE4LTDRS The Board ofREALTDR3has th a/ togrant do)|ao through theirCAAHOF program and other-fundra/s/ng activities and »' e availability Housing Authority has the expertise to administer and service the ongoing operations of this program. The program was launched inFebruary ofZO1Oand wehave made our first loan a ttheendofAprU. The fund raiser m/eare suggesting here vvnu)dconsistofaPig Roast with Beer / VV tobesensitive tothe Uovvntn»vnbusine sae»' eareottempt�ng dinner. syow/ne,nbyhn|d/ngthisevents/i8hdyafter/unchandbefpre The timing ofour request isdue totwo reasons: 1. Prime tourist trade. With so many visitors in Estes Park, we are hopeful to capture a fair amount of trade and thus earn much needed funds. 2. Matching grant. Through the CARHOF(Colorado Association ofREALTOR8Housing Opportunity Foundation) all funds raised from February 20lOthrough the 3'o ofAugust 2O1Owill bematched thus allowing ustogrow our fund exponentially. This event will befully staffed with volunteers. VVeintend tobeextremely mindful ofthe seriousness of alcohol consumption and will insure that only those over the age of 21 will be served. VVewill also be more than diligent whonensurinQ1hatnoa|ooho|isaUoxvwdto|eavethepremoises. Should you choose to allow our event to happen we assure you we will do everything in our power to ensure compliance with all regulatory agencies. VVerespectfully request your consideration ofallowing uotohost this event. Should you have any questions, please do not hesitate tocontact me. |ann attaching program guidelines. Rita Kurelja Executive Director Estes Park Housing Authority Number of People attending (estimate): sic: Yes No If yes, please describe: TOWN OF ESTES PARK EVENT APPLICATION (Rev. 9-4-09) Please check appropriate park/plaza: Performance Park Bond Park Riverside Plaza Tregent Parade Public Street Name of Event: t.,1'-21*.ti)llcy yin Pi co K(1,74 Date Submitted: 51t-ifin , Date(s) of Event: -11,f94 icaal Applicant's Name:EArlaVni[fry Itblcotop Mailing Address: f-?() - iaoc.) City: e,:" Pc1.1 State: Phone Number: COO 7 -8733 Fax: Web Address and/or Phone Number for Public Use: Description of Event & Proposed Locations: Time(s) of Event: I pm - I P ((Sponsoring Organization: Zip: Email: Misc. Parade route, location of public street or misc. use: Vendor Booths*: Yes \k No If yes, please describe: r\c•titecic,e,k).7 064/ea Special Requests (parking restrictions, barricades, etc.). Note: A detailed parking plan and map is required for all such requests: Please check the type of group that applies to you: Local Non -Profit: \( Locally Sp9nsored: Private: Sound System Required? Yes No ")( Electricity Required? Yes Applicant's Signature Please use separate page for addition details Town of Estes Park — Departmental Approval Other: No: Return to: Town of Estes Park Events Department P.O. Box 1967 Estes Park, CO 80517 Phone: 970-586-6104 Fax: 970-586-3661 Events Department Date Street & Parks Department Police Department Date Date Lowell Richardson Fire Department Date PERMIT RESTRICTIONS: Date Insurance: Waived OR __Required POLICE DEPT. RESPONSIBILITY ITEMS: *Vender Booths are not permitted at Performance Park Memo 1.2 FS117):7 IARK 11,1„„11,11, „„111111111111111n11 11,1,1,11,111111111111111,1111,1111,111:1:1:1:11pv:1:11P13:1:1:1:1:1:1:1:1:1:1:1:1:1:1:1:1:1111111:1:1:1:1:1:1:1:1:1:1:1:1:1:1:1),(1:1:1:1:1:1:1:1:1:1:1:1.,i1:1:1:1:1:1:1:1:1:1:1:1:11:1:1:1:1:14 ununhgill'ANNIAHL111111111111111,1,11,11),),111111,1,1,1,8,;111,11,,1,11,1,1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1111,1,1,1,1,11111111111111111111101111111111111111111111111111111111111111,1ili1111111111111111 111111111111111111,L11111111111111111111111111111111111ccccccccccccccccc1111111111111111111 ale,110„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1„1.1h1„1„1„1„1„1„1„1„1„1„1„1.1h1„1„1„1„1.1.1.1.1111111111111111,111,1,1,1,1,1111,1,111,1111,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,111111111111111111111111111111 1111111111111111111111111111111111111111111111 11111111111111111111111R111111111111111111111 low o II 1111 111111111111111111111 1111111n000 1m1010000 ooniviviviv00000000000ll ooll mouloolv000000000001111:1111 unun To: Community Development/Community Services Committee From: Tom Pickering, Sales and Marketing Manager Date: May 27, 2010 RE: Quarterly Report 1111111111111111111111111111111111111111 Background: The Estes Park Conference Center and Fairgrounds 1st quarter report will review the current market conditions, sales and booking pace, and marketing activity through April, 2010. Current Market Conditions In recent years, both the Conference Center and the Fairgrounds have seen a decline in market share. Market conditions continue to be problematic for conference bookings based on three factors. First is the economy, which continues to force businesses and associations to cut or eliminate travel and face-to-face meetings as a way to cut their operating expenses. These groups predict that travel and meetings will continue to be a low priority item until they can forecast stronger earnings and future growth. Secondly, the A.I.G. effect (wherein companies scale back meetings to appear fiscally responsible) has forced groups to curb travel and cancel incentive meetings to protect their image to consumers and investors and show they are being responsible stewards of their businesses. The third condition affecting the success of the conference center is the recent opening of two new conference properties in our district. The new Embassy Suite in Loveland boasts a 40,000-square-foot conference center with 280 new guest suites. The Embassy Suite targets the same groups as the Estes Park Conference Center, and has offered low (introductory) rates to attract first time users to their property. The other property that is new to the area is the Ameristar Hotel and Casino in Blackhawk. This is the first conference casino in Colorado and a lot of groups are using this new attraction as a way to increase their conference attendance. For the Fairgrounds, which host twenty to twenty-two events per year, phased implementation of the master plan will address the loss of horse show and equestrian event market share caused by aging facilities. Sales and Booking Pace Sales activity in the associations and SMERF (Social, Military, Education, Religious, and Fraternal) markets for the Conference Center has been the focus of the marketing manager's efforts. These are typically larger groups and not as sensitive to economic downturns and public scrutiny. The marketing plan calls for increased visibility in these markets along with increasing contacts for new groups. The sales goal this year is to book 55 groups for 2010, versus the 41 we had last year. Currently we have 31 groups that have used the center this year or are on the books to meet within the year. Another goal for this year is to work on increasing the average room rate spent in town for the groups as economic conditions permit. This is proving to be very difficult based on the competitive nature of the marketplace. Holding last year's rates will be a more realistic goal. Fortunately, we are not experiencing the same conditions as several of our competitors, other conference centers which are seeing cancellations as their groups falter on their attendance and fail to meet their contracted minimum requirements. A third goal is to increase the number of conferees by 10% over 2009, from 8106 to 8916. For the Fairgrounds, currently booked at 85% of capacity, the 2010 goal is to retain the current market share. Marketing Activity Marketing activity for this quarter has followed the marketing plan, which has a goal of strengthening the visibility of the Conference Center and Fairgrounds by 10% with potential users via media and public relations opportunities. Advertising has been placed in association meeting planning publications and meeting magazines. Each ad is coded with a special web site to track activity. The activity report is attached. The manager is attending trade association meetings, and new leads are being created from these meetings. The manager makes weekly sales trips to Denver to develop new leads and meet with prospective clients. These trips advance the 2010 goals of securing ten new accounts, and increasing the number of sales contacts to potential decisionmakers by 10% over 2009. Weekly sales meetings are held with the Holiday Inn's sales staff to review accounts and exchange new lead information. Attachments: Web traffic Bookings report Page 2 Estes Park Conference Center Advertising Tracking Tool 1st Quarter, 2010 Name Organizations Jan. Feb. Mar. Mountainconference.com CSAE 32 28 49 Estesparkconferencecenter.com All else 88 69 88 Estesparkconventioncenter.com yellow pages 163 128 198 Estesparkmeetings.com PCMA 86 75 82 2010 Estes Park Conference Center Bookings Report Bookings through May 1, 2010 1s` quarter: 2" a Quarter 3rd Quarter 4th Quarter Rails in the Rockies Leukemia Society Third Day Victory Church EPMC Foundation EALA Region 11 LLL Delta Sigma Pi Fire and Life Safety Educators Episcopal Clergy Conference Tree Symposium Health Yes McInnis -Canterbury Colorado Quilting Conference AIS Educators Mayes -Parker Kunau-Raugutt 4`I' Grazing Nutrition Queens Dance EP Class of 2000 EP Summer Residents Assn. University of Houston Retreat Landowners Assn. Colorado Heritage Group Friends of the Library Suri Network Rocky Mountain Negotiations Scottish Fest Snow & Ice APWA Alissa- Brian Rocky Mountain Reg. Center of Excellence Univ. of Colorado EFC Retreat Rocky Mountain Water Environment Assn. 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To: Community Development and Community Services Committee Trustees Levine, Elrod and Miller From: Kate Rusch, Public Information Officer Date: May 27, 2010 RE: Public Information Quarterly Report On -going Activities • The PIO assists all departments with public events and information including news releases, letters, brochures and website management. News releases issued since the last committee report are listed at the end of this memo. • The PIO receives and responds to all feedback and inquiries received via wyvyv4'2qtes,12rg and provides responses to inquiries and complaints received through other public forums including the monthly Mayor's Coffee -Chats. • The PIO provides on -going assistance to the news media. Recent inquiries include television channel 9, the Fort Collins Coloradoan, the Longmont Times -Call, the Denver Post and all Estes Park media. • The PIO compiles a weekly EMPLOYEE ADVISORY to make staff aware of Town projects, current issues and events. Emergency Management Training As part of ongoing emergency management training for staff, the PIO and Emergency Manager Rose facilitated a tabletop training session for Department Heads on May 26. This training focused on interdepartmental cooperation and responses to a mass -emergency in the community. Upcoming Events Riverwalk Connection: A May 28 public ceremony is planned in cooperation with downtown business owners to celebrate the opening of the Riverwalk connection through the Park Theater Mall site. The ceremony will take place at 3:00 p.m. on the Riverwalk just east of the mall site. Music will begin at 2:30 p.m. and a reception will follow the ceremony. Page 1 • Grandstand: The Grandstand public grand opening is June 30 at 12:00 p.m. The Lions Club will cook hotdogs and local entertainer Ron Ball will provide music. Grandstand general contractor Taylor Kohrs is co -sponsoring the event. PIO groups The PIO is facilitating a regular meeting of local PIOs to share information and discuss community issues. The PIO also attends regular meetings of Weld and Larimer County PIOs (Northern Colorado Public Communicators.) PIO Training • Attended the Colorado Municipal League's "Communications and the Future" conference. • Scheduled to attend FEMA's advanced PIO training in Emmitsburg, MD in July. Video of Town meetings Video of official Town meetings is currently available live on Channel 12 and on the Internet through yyyvw,gggig within 2 business days of the meeting. The PIO will receive training through IT in scheduling rebroadcasts of official Town meetings on Channel 12. Channel 12 has approximately 1,657 potential residential viewers and 1,370 potential commercial viewers. Subscribers in each category increase by about 350 each summer. Public Information Team and Newsletters The Public Information Team begins work on the next Bugle newsletter in early June. It will be mailed in early July. Website and Web Team • The PIO continues to conduct website management training at bi-monthly web team meetings. • The rewriting and restructuring of the Community Development Department's web pages continues. The PIO meets with various staff for weekly work sessions. Revisions should be complete this summer. Page 2 First Quarter 2010 Visitation for w.estes.ojg Website visitation for the first quarter of 2010 increased more than 58% over the same period in 2009. First Qtr 2008 2009 2010 January 34,724 29,030 38,590 February 33,007 26,701 37,442 March 35,324 30,225 60,198 Total 103,055 85,956 136,230 Top web pages for the first quarter of 2010 included: • Events (Wool Market and Grandstand construction) • Human Resources (Job Openings) • Museum • News Desk News Releases from the Public Information Office Date !May 18, 2010 May 18, 2010 jMay 18, 2010 jMay 11, 2010 May 11, 2010 !May 10, 2010 1May 10, 2010 1May 10, 2010 May 4, 2010 May 4, 2010 'Apr 30, 2010 jApr 30, 2010 !Apr 30, 2010 Apr 27, 2010 !Apr 26, 2010 !Apr 26, 2010 ,Apr 26, 2010 !Apr 26, 2010 jApr 20, 2010 Department Subject jPublic Works jRiverwalk pedestrian tunnel to close May 24-27 jAdministration ITown offices closed for Memorial Day jPublic Works !Trees Planted at Visitor Center !Planning/Zoning !Planning Commission to hold public hearing on wind turbines May 18 jPolice !Safety Fair will be May 22 !Administration View Town meetings online jAdministration Grandstand nears completion; Town seeks sponsor for naming rights !Administration !Free shuttle operations begin June 26 jPublic Works !Prospect Ave. now scheduled to close approximately May 7 !Public Works iAttend the free Estes Park Tree Symposium this Saturday jAdministration jTown assists Mall owner in connecting Riverwalk through fire site jBuilding jTown provides relief to builders jAdministration !Committees combined; meetings now second and fourth Thursdays !Public Works Spraying and pheromones may save high value trees from pine beetles jAdministration Estes Park Pride Award recipients announced jAdministration !Next Mayor's Coffee -Chat is May 5 !Public Works !Work resumes on the Fall River Trail; speed limit reduced jPublic Works (Town and Tree Board sponsor Arbor Day events May 7 !Public Works jProspect Ave. to close approximately April 28; bypass to reopen Page 3 Apr 20, 2010 ,Apr 20, 2010 Apr 16, 2010 Apr 13, 2010 Apr 12, 2010 ;Apr 13, 2010 Apr 6, 2010 Apr 6, 2010 'Mar 30, 2010 Mar 30, 2010 Mar 30, 2010 Mar 30, 2010 Mar 30, 2010 Mar 29, 2010 'Mar 29. 2010 Mar 22, 2010 Mar 16, 2010 Mar 16, 2010 IMar 11, 2010 Mar 10, 2010 !Mar 10, 2010 Mar 10, 2010 'Mar 9, 2010 ;Mar 9, 2010 Mar 9, 2010 Mar 1,2010 Feb 23, 2010 `Feb 22, 2010 Feb 19, 2010 Feb 19, 2010 Feb 16, 2010 Feb 16, 2010 Feb 15, 2010 ;Feb 15, 2010 Feb 9, 2010 Feb 8, 2010 Feb 2, 2010 Feb 2, 2010 Feb 2, 2010 Feb 1,2010 'Feb 1,2010 ;Light and Power Tree -trimming begins in Glen Haven area this week Public Works Hear from the experts at the May 8 Tree Symposium ;Light and Power jTown and Governor's Energy Office offer energy rebates beginning April 19 Public Works 'Public Works Administration ;Administration ;Administration Public Works 'Public Works Water ,Administration ;Administration 'Public Works Administration Building ;Fire risk increases in beetle -infested forests ;Estes Park Tree Symposium takes place May 8 Public invited to the April 21 open house for Trustees Town honors volunteers in April ;;Students experience the processes of Town government Vender deadline is April 22 for May 8 Tree Symposium Red Tail Hawk Drive repairs scheduled for April 5-14 Annual water main flush scheduled for April 13-23 ;Ballots must be cast by 7pm on April 6 ;Marys Lake Water Treatment Plant open house is April 8 Join forces with neighbors in the fight against pine beetles Next Mayor's Coffee -Chat is April 7 ;Next International Building Codes meeting is March 25 Light and Power Electrical circuit upgrades will increase efficiency Administration ;Pride Award nominations close March 31 Public Works Moccasin bypass closes March 15 for reconstruction Planning/Zoning 'Moratorium extended 175 days as work continues on wind turbines Administration ,Community invited to Students in Government Day Public Works Administration 'Administration Administration Police ;Public Works 'Administration 'Administration Finance Administration 'Police :Administration Administration ;Public Works Utilities Police ;Administration Public Works Administration Administration Lodgepole pines are vulnerable to pine beetle infestation ;April 6 Town election is mail ballot -only Prepare for severe weather and power outages Be counted in the 2010 Census 'Community Circle volunteers needed Pine beetles will infest ponderosa pines Estes Park Pride Award nominations open March 1 Next Mayor's Coffee -Chat is March 3 Town government recognized for excellent financial accounting and reporting Prepare for the April 6 Town Election Join the Community Emergency Response Team Down Payment Assistance available through Estes Park Housing Authority Census will be hand -delivered in March ,Now is the time to take action against pine beetles Town, Housing Authority, Platte River install CFL bulbs in lower -income housing Citizens invited to a Police Auxiliary information meeting on February 22 Town no longer collects fire services subscription fee Town Board to review the Bond Park Master Plan on February 9 :Information forum for prospective Board of Trustee candidates on February 11 March 4 meeting will focus on proposed sign code changes and enforcement Page 4