HomeMy WebLinkAboutPACKET Town Board Study Session 2023-12-12 December 12, 2023
4:00 p.m. - 5:10 p.m.
Board Room
EPTOWN BOARD 5:15 p.m. Dinner
® STUDY SESSION
AGENDA
ACCESSING MEETING TRANSLATIONS
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'
••• 14 this link for up to 48 other languages (Para acceder a la traduccion durante la
reunion, par favor escanee el codigo QR o haga clic en el enlace para hasta 48
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Use a headset on your phone for audio or read the transcript can assist those
having difficulty hearing (Use un auricular en su telefono para audio o lea la
transcripcion puede ayudar a aquellos que tienen dificultades para escuchar).
No public comment will be heard
This study session will be streamed live and available on the
Town YouTube page at www.estes.org/videos
4:00 p.m. Encore Arts Update.
(Director Hinkle)
4:30 p.m. Draft Arts Master Plan.
(Estes Arts District President Akin and Executive Director Miles)
4:50 p.m. Racial Covenants Research and Ordinance.
(Town Attorney Kramer)
5:00 p.m. Trustee & Administrator Comments & Questions.
5:05 p.m. Future Study Session Agenda Items.
(Board Discussion)
5:10 p.m. Adjourn for Town Board Meeting.
*Editors Note: The Draft Master Plan and Racial Covenants Research
and Ordinance were continued to a date uncertain.*
Informal discussion among Trustees concerning agenda items or other Town matters may occur before this
meeting at approximately 3:45 p.m.
Town Board Study Session for December 26, 2023 Has Been Cancelled.
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A
IP
TOWN OF ESTES PARIc,
Report EVENTS & VISITOR
SERVICES
To: Honorable Mayor Koenig
Board of Trustees
Through: Town Administrator Machalek
From: Robert Hinkle, Events & Visitor Services Director
Date: December 12, 2023
RE: Encore Arts Update
Purpose of Study Session Item:
Present an update on the Encore! proposal and the associated Stanley Park Master
Plan update.
Town Board Direction Requested:
• Is the Town Board comfortable with the Fine Arts Guild's financial assumptions
and income projections?
• Is the Town Board comfortable with the Stanley Park Master Plan update moving
into the community outreach stage?
• Is there other information the Town Board needs in order to consider continuing
to evaluate this project?
Present Situation:
Staff has begun the Stanley Park Complex Master Plan Update with Design Concepts
to look at the possibility of the construction of a Performing Arts Center on the Stanley
Park Fairgrounds property. We have completed the initial information gathering process
with the stakeholders. Before moving on to the community outreach phase, we would
like the Board to review the Fine Arts Guild's assumptions, projections and plan for the
potential use of space on Stanley Park.
Proposal:
The Fine Arts Guild would like to build Encore!, a Performing Arts Center, on the
Stanley Park Fairgrounds property. This project would take up a significant portion of
land in Stanley Park and require the relocation of many existing facilities. The project
would also need to include the addition of a new entrance off the roundabout at
Community Drive and Highway 36.
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Advantages:
• The successful completion of Encore!would bring a new attraction and asset to
the community that would serve the arts community and the general public.
Disadvantages:
• There is risk for the Town if the project is built and cannot sustain itself
operationally by meeting the assumptions and projections.
• The Town or project would need to incur the additional expense of relocating our
current facilities.
• The opportunity cost of the land that can currently be utilized for our larger horse
shows and rodeos.
Finance/Resource Impact:
None at this time.
Level of Public Interest
Medium
Attachments:
1. Encore Presentation
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12/8/2023
ATTACHMENT 1
ENCORE !
mr,"1„
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FOSTERING CREATIVITY, WITH SUPPORT FROM
APROJECTFROMTHE WONDER & EXCITEMENT
Fine Arts
Guild kook Is
(tackles
1
EXECUTIVE SUMMARY
ENCORE!Is hopes and dreams.
ENCORE!Is what the arts community has been asking for!
ENCORE! Is the nexus where the community can connect to the arts and the arts connect with the
community!
ENCORE!Is two theaters;one big and one small,gallery space,classrooms,and meeting spaces.
Inner Sanctum invites visitors to immerse themselves in new worlds and actively participate in them!
Inner Sanctum brings cutting edge experiential art to our community.
Inner Sanctum provides the life force that makes this arts center a sound investment for Estes Park,
its residents and visitors alike.
2
Page 5
1
12/8/2023
Cabaret Immersive
Theatre Arts
( Immersive Arts
Main pecial
Theatre 01111111111111101
/ Exhibit
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ASSUMPTIONS
1. The Town of Estes Park will grant a long-term $1 per year Land Lease to the Fine Arts Guild of the
Rockies.
2. Construction funds can be raised,partially because you have embraced our plan and support it.
3. A combination of funding mechanisms will be used to finance construction:private donations,public
contributions,crowd-sourcing,investment backing,naming rights and traditional financing providers.
4. Inner Sanctum will provide on-going operations funding for the center.
5. The Estes Arts District will continue to be a supporter.
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12/8/2023
ASSUMPTIONS
Funding11111
• Initial construction is estimated to be about $15 million, although more accurate projections will be
developed upon confirmation of land acquisition and final architectural design.
• Beyond construction, an additional $3-5 million is projected to pay costs of detailed architectural
renderings, engineering, permits, salaries for a project manager and administrative assistant and a
year of operational costs before self-generating funds from Inner Sanctum are realized.A total$18-20
million initial fund is anticipated.
9
9
ASSUMPTIONS
Inner Sanctum
Ongoing operations of the full cost of operating ENCORE!are based on the Santa Fe Meow Wolf model
of actual income and expenses.
• Santa Fe estimates that 3 million visitors provided a base population for the 400,000 individuals who
paid admission fees in 2017,the first year of operations. Estes Park has a visitor base of at least 8.5
million.
• Initial admission fees to "House of Eternal Return" in Santa Fe were $17 per ticket which generated
$6.8 million in revenues.Estimated admission to ENCORE! Inner Sanctum will be$30 during the slow
season,and$35 during Estes Park's primary visitation period.
• Santa Fe's EBITDA in the first year was$1.7 million.
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12/8/2023
INCOME PROJECTION
Model: vs Inner Sanctum Income:financial engine
Meow Wolf!Santa Fe,NM for ENCORE!
Patronage Universe
Reported Patronage Universe/Income Estes Park year-round&part-time residents 20,000
Rocky Mountain National Park Visitors 4.5 million
City Visitors 1.5 million Denver Metro Area Population 3.2 million
Two hour drive 1.5million (Adams,Arapahoe,Boulder,Broomfield City&County,
1st Year Attendance 400,000 Denver City&County,Douglas and Jefferson County)
(-27%of visitor universe) Larimer&Weld County Population 729,000
Revenue($17 per patron) $6.8 million Total Patronage Universe Potential 8.449 million
Inner Sanctum Income Projection#1
Attendance 400,000
(-27%of patronage universe)
Ticketed Income $9.027 million*
Inner Sanctum Income Projection#2
Attendance 200,000
(-13%of patronage universe)
Ticketed Income $6.7 million*
*Ticketed income is based on seasonal admission prices:$30 in cold weather months
and$35 during the high vacation summer months;310 days per annum
11
11
INCOME/COST PROJECTION
Initial Budget Projections
Projection#1
Ticketed Income $9.027 million
Projected Expenses
Payroll ENCORE!and Inner Sanctum $3 million
Operating Expenses $2.5 million
(utilities,insurance,snow removal,marketing,maintenance,debt service,technology,accounting and legal services.
Contingency/Profit $3.527 million
Projected Income#2
Ticketed Income $6.7 million*
Projected Expenses
Payroll ENCORE!and Inner Sanctum $3 million
Operating Expenses $2.5 million
(utilities,insurance,snow removal,marketing,maintenance,debt service,technology,accounting and legal services.
Contingency/Profit $1.2 million
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12/8/2023
Building Use
In addition to Inner Sanctum Attendance&Ticket Sales,ENCORE!uses(not included in any budget figures)could include
Ballet Renaissance League of Women Voters
Oratorio Society Rocky Mountain Conservancy
Eagle Rock School Rocky Ridge Music Center
Estes Chamber of Commerce Scottish-Irish Highland Festival
Estes Park Chorale Event Center Spill-Over(conferences&performances)
Rotary Club of Estes Park Snowy Grass
Sunrise Rotary Club of Estes Park Frozen Dead Guys
Estes Valley Land Trust Quota Club Festival of Trees
Fiber Arts Council of Estes Park Kiwanis Club of Estes Park
Note:No listed group has provided any commitment to use ENCORE!for any of their events.The listing merely
illuminates potential interest for a myriad of uses.
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Questions?
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Page 11
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Cu Itivati ng Nestled within the breathtaking landscapes of Estes Park lies a community
rich in natural beauty and vibrant culture. The outdoors has long served as
Creativity. a powerful source of inspiration for artists across various disciplines.
Creativity in Estes Park cuts across artistic disciplines and industries to form
The Estes Park
a broader, "creative economy." This economy stretches from the musicians,
Arts Ma t : Plan artists, dancers, filmmakers, and others who create the paintings, films, and
performances we enjoy to the designers, chefs, curators and others who
work in the arts.
Art serves as a direct expression of the values of a community, fostering heightened awareness among both residents
and visitors. Recognizing the profound impact that the arts have on both the spirit of the community and its economic
vitality, we are proud to introduce the Estes Park Arts Master Plan—a roadmap that seeks to harness and amplify the
transformative power of artistic expression .
Art plays a pivotal role in enhancing the experiences of both residents and visitors in our community, but there is
considerable potential for further development. With the implementation of this Master Plan, we aim to seamlessly
integrate art into the very fabric of our town's identity. This plan is a collaborative effort amongst various
organizations as well as individual artists across town with the understanding that responsibility for
implementation is shared.
• •
D i n i n For thisplan, the definition of creative industries is
e a
drawn from the Colorado Office of Economic Creative Industry
Development and International Trade . The creative
industries include nonprofit, for- profit and independent
self-employed creatives . Specifically, the industries
typically include design, film and media, heritage,
yp y g
iiteraryandpublishing, arts, and visual
arts and crafts. Best practice also includes local
definitions and for this we include arts
Pplan culinary
and brewing. "Artist" and "creatives" are utilized
PP'
. . throughout the plan to represent all people working in
• l i + .�, the creative industries and creative economy.
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Long drawn to its beautiful mountain landscape, highly � Art IS I I'ltegra I to
creative people have found Estes Park to be a special place
of retreat, personal growth, and renewal . Our History
In the early 1900s, the town experienced a convergence of St.
lioN
artistic pursuits and technological innovation . F.O. Stanley,
the founder of The Stanley Hotel, not only constructed IllW
concert-quality violins but also invented the Stanley Steamer to ‘ ..
and financed the development of dry-plate photography—a ing* i
precursor to motion picture film . To mark the opening of the '4
Stanley Hotel in 1909, F.O. Stanley gifted his wife Flora a _ 1-
grand piano, which she played often and is integral to the i �,. ''' %_ ,
Stanley Hotel's aesthetic to this day. This gesture set the
stage for a longstanding tradition of bringing great music to -
the Rockies. In 1942, pianist Beth Miller Harrod founded
Rocky Ridge, one of the oldest summer music programs in � . .. ' ,
the country, which still thrives to this day, ensuring thatIN '''� �` . .',.,
Estes Park's musical heritage continues to flourish . IIPP- , °
The n r i ia
Long before the era of social media and mass advertising, Estes Park's allure spread through the
works of artists, writers, and photographers. The Hudson River School artist Albert Bierstadt,
EV1Marketing Tool invited by the Earl of Dunraven in 1877, painted the region, sparking a tradition that would be
embraced by subsequent artists like Thomas Moran and R. H . Tallant. Estes Park's reputation as
for Estes Park an artists' community solidified with Tallant's decision to make it his home in 1898, paving the
way for others like Charles Partridge Adams, Sven Birgen Sandzen, and David Stirling.
The town's first wave of publicity came from painters, writers like Isabella
Bird, and photographers such as William Henry Jackson. Their depictions
conveyed the intangible essence of Estes Park—the crisp mountain air, the
rustling aspen leaves—that couldn't be captured with an image alone.
Over its first 50 years of incorporation, Estes Park continued attracting nationally known artists
like Lyman Byxbe, John Kirsch, Herb Thompson, and Alfred Wands. Today, a new generation of
fine artists and photographers calls Estes Park home, carrying on the tradition of showcasing the
area's beauty to the world. Iconic bands like Devotchka come back to play at the Stanley Hotel
year after year, which can be attributed to their adoration for Estes Park.
s- The history of art in Estes Park is not just a journey through time but a testament to the enduring
spirit of creativity and inspiration the town continues to offer. The legacy of its artistic pioneers
echoes through the works of contemporary artists, ensuring that Estes Park remains a thriving
. � canvas where nature and creativityconverge harmoniously.
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Art 15 Galleries 15+ Venues
Art Center, Aspen & Evergreen, Alpenglow Images & (includes performance venues and businesses that host recurring live music)
Accents, Earthwood Artisans, Earthwood Collections, Performance Park, Bond Park, Historic Park Theatre, Estes
Community Images of RMNP, Patterson Glassworks, The Studio Fine Park Marina, Stanley Live, The Barrel, the Rock Inn Tavern,
Art & Framing, Wild Spirits Gallery, Mystic Mountain Avant Garde Aleworks, The Wheel, Lonigans, Lumpy Ridge
Gallery & Gifts, Wynbrier Wildlife Gallery, Omnibus, the Brewing, The Bull Pin, American Legion, Full Throttle,
Old Gallery, Mountain Blown Glass, Inspired Coffee on the Rocks, Cousin Pat's Pub & Grill, George Hix
Riverside Plaza, Snowy Peaks Winery and more!
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7 Maker Spaces 14 Art Organizations 9+ Annual Art-Driven Events
Seed & Sage, The Estes Valley Chase the Music, Rocky Ridge Music Center, Estes Plein Air, Art Market (Memorial Day weekend),
Arts District, Fine Arts Guild, Ballet Renaissance of Gypsy Jazz Festival (during a need period in
Library, Art Center, Bear & Bee, Estes Park, Fiber Arts Council, Estes Park Chorale, August), Friends of Folk Festival, Arts & Crafts
Inspired, Creativity Cabin, Peak to Oratorio Society of Estes Park, Old Gallery, Young Festivals, Wool Market, Snowygrass,
Peak Stitching Artists and Scholars Group, ACE of Fiber, the Village Midsummer Festival, Handmade in Colorado
Band,Jazz Big Band, Art Studio Tour Art show
The Impacts of Art:
A Direct Economic Impact
A Creative Industry is Great for Talent Retention & Attraction
Art Drives Commerce Through "Sticky" Places
Art Nurtures a Sense of Belonging & Pride
1
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Creative Sectors have Positive Impacts on other Sectors
"Arts and cultural production make up 3.9% of the GDP in
A Di rmining
ect
Colorado and that's more than or
Christy Costello, interim director for Colorado Creative
Economic I m act "Its Industries told the Daily Yonder. Its a big, big contributor to
the economy and we need to recognize that and continue to
NASAANATIONAL ASSEMBLY of STATE ARTS AGENCIES invest in arts and culture."
Knowledge Representation Community
Value Added to Colorado Economy in 2021
Retail $24,884,800,000
CO LO RADO Construction $24,527,900,000
ACPSA Total $16,861,709,000
1.
Total Value Added $16,861 ,709,000 Mining $13,475,900,000
Arts and Cultural Share of 3.9% Transportation $12,650,300,000
Total gross state product
Utilities $5,565,500,000
(GSP)
Education Services $3,602,000,000
Total Jobs 102,383
Agriculture and Forestry $2,795,900,000
We believe this "The built environment is perhaps the most significant contributor
to, or detractor from, a community's sense of place. Estes Park's
Master Plan fulfills distinct identity has evolved into its current form because of the
Key strategies in the Valley's extraordinary physical landscape, rich history and
community contributions. Together, theses elements influence
Town of Estes Park's the development of the built environment which impacts nearly
every aspect of daily life. . .
most recent
Comprehensive Plan • BE 3. L: Work with partners to increase the visibility and
accessibility of arts and culture as a means of diversifying resident
as referenced here : engagement and participation .
• BE 3.3 The Town invests in physical improvements to the built
environment and placemaking in Downtown commercial areas to
facilitate high quality redevelopment, pedestrian movement,
public art and areas for relaxing, gathering and shopping"
ESTES '� • BE 3. 1 Encourage redeveloping commercial centers to create a
FORWARD . ,, 1 I - vibrant public realm through gathering spaces, placemaking
features and focal elements such as outdoor dining and public art"
Comm Collaboration
onsta..... • Greeley Arts District presented to us about their process for creating an Arts
Arts&Culture 000 Master Plan
MASTER PLAN}
CREATES
4 • We analyzed several Arts Master Plans from surrounding communities and
Iti.jd viimodeled ours after their relevant pieces
' , • Held an initial brainstorming gathering at Avant Garde Aleworks
CI ., • Distributed a community survey that helped us gather input on who was
interested in assisting us in this process
.
ti ` =' • Gathered input as a group or through one one-on-ones from : Earthwood
�14gig R I _1
.. ._� �- Galleries, The Art Center, Fine Arts Guild, the Estes Valley Library, Avant Garde
4p :-,_ . `-- Aleworks, individual musicians and artists, The Estes Park Museum, Bear & Bee,
iraik _.f the Parks Department and more
PUBLIC ART • We are continuing to meet one-on-one with key stakeholders in the community
-i ;1,„ FRAMEWORK PLAN
VT
The conversations we have had with people have shown us the
incredible potential Estes Park has for investing in the arts.
A SUSTAINED &
COLLABORATION SPACES THRIVING SECTOR
Build a thriving creative Expand and support a pp
Explore and support the
p
ecosystem in Estes Park multifaceted and inclusive creation of new sustainable
that maximizes the benefits arts environment in Estes funding sources to cultivate
of collaboration among Park that emphasizes the a vibrant and healthy
artists, cultural growth and accessibility of creative sector.
organizations, businesses, public art, performing arts,
and the community at large. and art events.
COLLABORATION : Build a thriving creative ecosystem in Estes Park that maximizes
the benefits of collaboration among artists, cultural organizations, businesses, and
the community at large .
Strategy A: Support local creatives, enabling them to produce high-quality work, and contribute to the
cultural vitality of the community.
Tactics: Implementation Plan (IN PROGRESS)
• Vaintain a comprehensive online directory or resource guide GOAL1: COLLABORATION
[ing them to produce high-quality work, and contribute to the
that lists available resources, networking events and Online directory is hosted on EAD's website; create an extensive
internal knowledge base
business opportunities for creatives in Estes Park.
• Vaintain a robust scholarship program for emerging and Dick Orleans Scholarships, awarded annually every year at Friends
of Folk.
established artists. Every month at EAD board meetings, a local artist will be chosen to
highlight across social platforms and will include their bio, services,
• Create an artist spotlight program on various marketing and where people can check out their art
channels to highlight the range of talent Estes Park artists
Facilitate meetings to encourage collaborations and information
offer and to give emerging artists more representation . sharing amongst all the organizations who offer classes or have
studio spaces and other needs; Support/host/organize
• Advocate for the enhancement of affordable collaborative projects such as "Magic of Masks" or Meow Wolf style
installations, Catch the glow parade, etc
studio/workspace. Nurture growing connections between artists and or spaces by
• Empower artist initiatives in existing collaboration hubs. pointing them in the right direction. Embed ourselves in these
gatherings so that we readily available for assistance
COLLABORATION : Build a thriving creative ecosystem in Estes Park that maximizes
the benefits of collaboration among artists, cultural organizations, businesses, and
the community at large.
Strategy 3: Strengthen partnerships and cross-sector collaboration to ensure a holistic approach to the
arts' role in Estes Park's growth .
Tactics: Implementation Plan (IN PROGRESS) U.
• Utilize relationships with the Estes Park
Create a toolkit including: how businesses can get involved with
Chamber of Commerce and the Town Clerk's the arts like, how to incorporate art and live music into their spaces
office to identify businesses receptive to the and how to participate in events like FIRST FRIDAY! Art Groove.
arts and connect them with the appropriate Incorporate this into the Chamber's "Welcome to Estes" toolkit for
new businesses.
creatives. Create a "public art" map highlighting all of Estes Park's murals,
• Provide Visit Estes Park and the Estes Park sculptures, utililty boxes and other key points of interest for the arts
Visitor Center with content promoting the arts etc.
community to guests. Invite all art nonprofits to monthly EAD board meetings
• Connect regularly with Estes Park art nonprofits
and organizations to share ideas, discuss
challenges and plan collaborative projects.
SPACES: Expand and support a multifaceted and inclusive arts environment in Estes
Park that emphasizes the growth and accessibility of public art, performing arts, and
art events .
Strategy A: Develop a diverse art collection that creates a sense of place, provides a unique town
identity, offers educational opportunities, and serves as an economic driver.
Tactics: Implementation Plan (IN PROGRESS)
• V a i nta i n and elevate the Art in Public Places program . Hold meetings to review each section of AI PP policy with Parks
E n co u rag e oth e r o r a n i zat i o n s to ado tan Art i n Supervisor and provide recommendations to the town
• g p
Write up a template for businesses and organizations to adopt
Public Places policy.
• Explore the expansion of resources to include more Research outside funding sources and apply for grants etc; create
a resource list that includes people who can maintain, restore,
investment for maintenance, preservation, restoration
replace etc
and replacement of public art. Explore the possibility of enacting a "Percent for Art" ordinance for
• Promote artful design and inclusion of public art in all private and public developments. A Percent for Art ordinance
usually means a determined percentage of the total project budget
town infrastructure development.
is set aside for public art at or adjacent to the development.
• Ensure that art spaces are ADA-compliant and TK - does the town already have these requirements we could link
welcoming to all abilities and identities. to? if not, document the process for making sure something is ADA
compliant
SPACES: Expand and support a multifaceted and inclusive arts environment in Estes
Park that emphasizes the growth and accessibility of public art, performing arts, and
art events .
Strategy 3 : Enhance the community through supporting performing arts.
Implementation Plan (IN PROGRESS)
Tactics:
• Explore the development of a designated space to See formal proposal
present an array of performances in theater, dance,
music and visual arts.
Expand the Art Center's mentorship program with elementary
• Implement programs that offer students in nearby schools to other levels of school and other art mediums. In
schools meaningful, hands-on experiences in the arts. cooperation with EP School District, lobby local businesses that
produce art on site to mentor students.
• V axi m ize the use of existing venues around town like Promote theses aces Explore buskingin high-trafficked areas
P P 9
Performance Park.
A SUSTAINED & THRIVING SECTOR: Explore and support the creation of new
sustainable funding sources to cultivate a vibrant and healthy creative sector.
Strategy A: Apply to become a Certified Colorado Creative District.
Tactics: Benefits of the program include:
• Complete one of these two prerequisites • a cash award of up to $10,000 for newly certified districts (local match required)
through the Colorado Office of Economic • a technical and professional assistance fund available to districts that have been
Development and International Trade: certified for one or more years (local match required)
o Rural Technical Assistance Program (RTAP)
Creativity Lab •
a marketing strategy developed in partnership with the Colorado Tourism Office
o Call Yourself Creative Program to support tourism and bring Colorado's Creative Districts to a national audience
• Designate specific areas in Estes Park to be • support in developing and pitching content and news about how creativity is
classified as the "Creative District" full of "artistic changing Colorado through the work of creative districts
and cultural activity, including major arts or • two highway signs placed on state highways near districts
culture facilities, arts, entertainment • access to statewide economic data on the impact of creative districts
businesses, arts and cultural activities, or • access to the Western States Arts Federation (WESTAF) Creative Vitality Suite,
artistic/cultural and creative sector production. an online platform for creative economy data
• facilitate access to resources and facilitate a learning community among districts
A SUSTAINED & THRIVING SECTOR: Explore and support the creation of new
sustainable funding sources to cultivate a vibrant and healthy creative sector.
Strategy 3 : Acquire funds and support through public sources.
Tactics: Im •lementation Plan IN PROGRESS
• Consider the establishment of a formal partnership between Strategy: Acquire funding and support through public sources
EAD and the Town of Estes Park to strengthen connection and Review master plan annually or quartery to show progress and to
continue collaboration; Explore the idea of a liason between EAD
amplify the impact of artistic initiatives within the community. and the TOEP to promote more cohesion and accountability as
well as to embed art as a value of Estes Park
• Conduct grant research and construct proposals that align with
the objectives of the broader arts initiatives in Estes Park. Utilize resources around town such as: the Colorado Grants Guide
from the Library, EPNRC and current TOEP grant writers
• Demonstrate the impact of grants and the arts on the Estes
Park community by showcasing the positive influence of artistic Use the research from CCI to show this on a greater scale
projects and the broader impact of arts-related funding.
A SUSTAINED & THRIVING SECTOR: Explore and support the creation of new
sustainable funding sources to cultivate a vibrant and healthy creative sector.
Strategy C: Acquire funds and support through private sources.
Tactics: Implementation Plan (IN PROGRESS)
• Create unique and engaging experiences to attract a Strategy: Acquire funding and support through private sources
diverse audience, combining entertainment with a
Expand Friends of Folk Festival, tap into art auctions, and create
compelling presentation of the o rga n i zati o n 's mission .
vending opportunities at established events
• Cultivate private contributions through relationship- Better integrate with EPNRC and the Giving Guest program by
building drawing guests' attention to their specific arts and cultural month in
May
• Encourage active engagement from the community by Engage with local creatives who aspire to make our city even more
creating opportunities for volunteering beautiful; Make volunteers feel valued so they become built-in
ambassadors for the art community through providing perks at
events and finding ways to thank them
HANK YOU
What do you want us to expand on ?
What are we missing?
What is your vision for the future of art in Estes Park?
ESTESItIARK
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ARTS MASTER
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Table of Contents
Introduction Page 3-5
• What is Art?
• History of Art in Estes Park
• Current Art Community
Impact of Creative Industries (in progress) Page 6-7
Methodology Page 8
Community Survey Findings Page 9-10
Inventory of Town-Owned Art (in progress) N/A
Goal 1 : Collaboration Page 11
Goal 2: Spaces Page 12
Goal 3: Sustained & Thriving Sector Page 1 3-1 4
Implementation Plan Linked on Page 14
All town photo credits: John Berry
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Cultivating Creativity: The Estes Park Arts Master Plan
Nestled within the breathtaking landscapes of Estes Park lies a community rich in natural beauty and
vibrant culture. The outdoors has long served as a powerful source of inspiration for artists across various
disciplines. Creativity in Estes Park cuts across artistic disciplines and industries to form a broader,
"creative economy." This economy stretches from the musicians, artists, dancers, filmmakers, and others
who create the paintings, films, and performances we enjoy to the designers, chefs, curators and others
who work in the arts.
Art serves as a direct expression of the values of a community, fostering heightened awareness among
both residents and visitors. Recognizing the profound impact that the arts have on both the spirit of the
community and its economic vitality, we are proud to introduce the Estes Park Arts Master Plan—a
roadmap that seeks to harness and amplify the transformative power of artistic expression.
Art plays a pivotal role in enhancing the experiences of both residents and visitors in our community, but
there is considerable potential for further development. With the implementation of this Master Plan, we
aim to seamlessly integrate art into the very fabric of our town's identity. This plan is a collaborative effort
amongst various organizations as well as individual artists across town with the understanding that
responsibility for implementation is shared.
What is a "creative industry"?
For this plan, the definition of creative industries is drawn from the
Colorado Office of Economic Development and International Trade.
The creative industries include nonprofit, for-profit and independent
self-employed creatives. Specifically, the industries typically include 4 • 1;'S; �i` •
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design, film and media, heritage, literary and publishing, performing
•
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arts, and visual arts and crafts. Best practice also includes local
definitions and for this plan we include culinary arts and brewing. ;`
"Artist" and "creatives" are utilized throughout the plan to represent
all people working in the creative industries and creative economy. ;=
Credit:Estes Park:Museum
Art is Integral to Our History
Long drawn to its beautiful mountain landscape, highly creative people have found Estes Park to be a special
place of retreat, personal growth, and renewal.
In the early 1900s, the town experienced a convergence of artistic pursuits and technological innovation.
F.O. Stanley, the founder of The Stanley Hotel, not only constructed concert-quality violins but also invented
the Stanley Steamer and financed the development of dry-plate photography—a precursor to motion picture
film. To mark the opening of the Stanley Hotel in 1909, F.O. Stanley gifted his wife Flora a grand piano,
which she played often and is integral to the Stanley Hotel's aesthetic to this day. This gesture set the stage
for a longstanding tradition of bringing great music to the Rockies. In 1942, pianist Beth Miller Harrod
founded Rocky Ridge, one of the oldest summer music programs in the country, which still thrives to this
day, ensuring that Estes Park's musical heritage continues to flourish.
Page 15
The Original Marketing Tool for Estes Park
Long before the era of social media and mass advertising, Estes Park's allure spread through the works of
artists, writers, and photographers. The Hudson River School artist Albert Bierstadt, invited by the Earl of
Dunraven in 1877, painted the region, sparking a tradition that would be embraced by subsequent artists like
Thomas Moran and R.H. Tallant. Estes Park's reputation as an artists' community solidified with Tallant's
decision to make it his home in 1898, paving the way for others like Charles Partridge Adams, Sven Birgen
Sandzen, and David Stirling.
The town's first wave of publicity came from painters, writers like Isabella A Lady's
Bird, and photographers such as William Henry Jackson. Their depictions Life
conveyed the intangible essence of Estes Park—the crisp mountain air, ,,the
the rustling aspen leaves—that couldn't be captured with an image alone. ROCK'
MOUNTAINS
Over its first 50 years of incorporation, Estes Park continued attracting
nationally known artists like Lyman Byxbe, John Kirsch, Herb Thompson,
and Alfred Wands. Today, a new generation of fine artists and
photographers calls Estes Park home, carrying on the tradition of
showcasing the area's beauty to the world. Iconic bands like Devotchka Isabella L. Bird
come back to play at the Stanley Hotel year after year, which can be
attributed to their adoration for Estes Park.
The history of art in Estes Park is not just a journey through time but a testament to the enduring spirit of
creativity and inspiration the town continues to offer. The legacy of its artistic pioneers echoes through the
works of contemporary artists, ensuring that Estes Park remains a thriving canvas where nature and creativity
converge harmoniously.
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Credit: Rocky Ridge Music Center
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Page 16
4
Current Art Community in Estes Park
In addition to our beautiful sculptures, colorful murals and creative utility boxes, the Estes Park art
community is made up of the following incredible assets:
14 Galleries
Art Center, Aspen & Evergreen, Alpenglow Images & Accents, Earthwood Artisans, Earthwood
Collections, Images of RMNP, Patterson Glassworks, The Studio Fine Art & Framing, Wild Spirits
Gallery, Mystic Mountain Gallery & Gifts, Wynbrier Wildlife Gallery, Omnibus, the Old Gallery,
Mountain Blown Glass
15+ Venues
(includes performance venues and businesses that host recurring live music)
Performance Park, Bond Park, Historic Park Theatre, Estes Park Marina, Stanley Live, The Barrel,
the Rock Inn Tavern, Avant Garde Aleworks, The Wheel, Lonigans, Lumpy Ridge Brewing, The Bull
Pin, American Legion, Full Throttle, Coffee on the Rocks, Cousin Pat's Pub & Grill and more!
7 Maker Spaces
Seed & Sage, The Estes Valley Library, Art Center, Bear & Bee, Inspired, Creativity Cabin,
Peak to Peak Stitching
14 Art Organizations
Chase the Music, Rocky Ridge Music Center, Estes Arts District, Fine Arts Guild, Ballet
Renaissance of Estes Park, Fiber Arts Council, Estes Park Chorale, Oratorio Society of Estes Park,
Old Gallery, Young Artists and Scholars Group, ACE of Fiber, the Village Band, Jazz Big Band, Art
Studio Tour
9+ Annual Art-Driven Events
Plein Air, Art Market (Memorial Day weekend), Gypsy Jazz (during a need period in August),
Friends of Folk Festival, Arts & Crafts Festivals, Wool Market, Snowygrass, Midsummer Festival,
Handmade in Colorado Art show
*Note: this is an unfinished list
Page 17
Art plays a multifaceted role in society, through its direct impact on the economy, the creation of
"sticky" places and aiding in attracting and retaining talent. All of these contributions foster a sense
of belonging and pride, not just in the artistic community but across diverse fields.
Direct Economic Impact
Value added to U.S. GDP by selected sectors: 2021
(in bi[fians)
Health care and social assistance S1.735.8
Retail trade $1,391.1
Arts and culture S1.0162
Transportation and warehousing 5688.2
Outdoor recrea lion 5454131
Mining S333,9
Agriculture.forestry.fishing.and hunting S2(lfi.6
5'wwce,Ards and Cuiroraf f'rodocdiorr Safafrile Acrsanr fACFSAi..41n.%mad Econum,r Ana!ys+s and Hof icaraf Enda'rrment( fd+e arfs [W4"01.1
NAsAANATIQNAL ASSEM
S TATE ARTS AGENCIES BLYof Value Added to Colorado Economy in 2021
Knowledge Representation Community
Retail 524,884,800,000
C O L O RAD O Construction S24,527,900,000
ACPSA Total 516,861,709,000
Total Value Added $16,861,709,000 Mining$13,475,900,000
Transportation$12,650,300,000
Arts and Cultural Share of 3.9%
Total gross state product Utilities$5,565,500,000
{GSP} Education Services 53,602,000,000
Total jobs 102,383 Agriculture and Forestry$2,795,900,000
"Arts and cultural production make up 3.9% of the GDP in Colorado and that's more
than mining or transportation," Christy Costello, interim director for Colorado Creative
Industries told the Daily Yonder. "It's a big, big contributor to the economy and we need
to recognize that and continue to invest in arts and culture."
*Note: We are waiting on more data from the CTO
Page 18
6
Art Drives Commerce Through "Sticky" Places
Term coined by urban planner Brent Toderian meaning: "Things like patios, food carts or trucks
combined with attractive seating, street performers, or just really lively store windows that draw a crowd,
all contribute to making a street more 'sticky.'... A street is sticky if as you move along it,you're
constantly enticed to slow down, stop and linger to enjoy the public life around you."
In a survey of 43,000 citizens from 43 cities, the Knight Foundation's Soul of the Community
Initiative found that the "aesthetics of a place — its art, parks and green spaces," ranked higher than
education, safety, and the local economy as a "driver of attachment."
A Creative Industry is Great for Talent Retention & Attraction
"Access to talented and creative people is to modern business what access to coal and iron ore
was to steel-making." — Richard Florida, The Rise of the Creative Class
*While the creatives may drive economic productivity, it's equally important to ensure an
inclusive agenda.
Art Nurtures a Sense of Belonging & Pride
Art is a powerful instrument used to communicate a town's values to the viewer. In Estes Park,
strolling down our streets and appreciating the myriad beautiful murals offers our guests an instant
insight into the essence of who we are as a community.
Creative Sectors have Positive Impacts on other Sectors
• Albert Einstein's first love was music and it's well documented that he played his violin "Lina"
quite beautifully. He has stated that music inspired his scientific theories.
• Samuel Morse (inventor of Morse Code) was an accomplished painter and even attended the
Royal Academy of Arts.
• Brian May (that's Queen lead guitarist Dr. Brian May to you!) is also an astrophysicist and wrote
his PhD dissertation on interplanetary dust.
Encouraging children (and people of all ages) to engage in arts increases their potential to
contribute to other fields. *source: Dallas Gislason, Jake West and Steve Woolrich from the Medium
Testimonial from Ridgway, CO
"`I can't emphasize enough how transformational creative district designation has been for the town of
Ridgway,' Ridgway Mayor John Clark said in an interview with the Daily Yonder. Ridgway was one of the first
creative districts in Colorado, certified in 2013. Before the creative district, Ridgway was just a little ranching
community, Clark said. The only store in town closed at 5 p.m., so if you wanted to get something for dinner,
you were out of luck. 'The creative district...it's just really given us a new identity like we haven't had since
our founding,' said Clark. Walk down the old main street, now called Clinton Street, in Ridgway today, and
'It's just kind of been reborn and is lined with galleries and shops and a microbrewery and a theater and
there are people out on the sidewalk enjoying the scenery,' Clark said."
The Colorado Sun Page 19
Methodology
We believe this Master Plan fulfills key strategies in the Town of Estes Park's most recent
Comprehensive Plan as referenced here:
"The built environment is perhaps the most significant contributor to, or detractor from, a community's
sense of place. Estes Park's distinct identity has evolved into its current form because of the Valley's.
extraordinary physical landscape, rich history and community contributions. Together, theses elements
influence the development of the built environment which impacts nearly every aspect of daily life...
BE 3.L: Work with partners to increase the visibility and accessibility of arts and culture as a means of
diversifying resident engagement and participation.
BE 3.3 The Town invests in physical improvements to the built environment and placemaking in
Downtown commercial areas to facilitate high quality redevelopment, pedestrian movement, public art
and areas for relaxing, gathering and shopping"
BE 3.1 Encourage redeveloping commercial centers to create a vibrant public realm through gathering
spaces, placemaking features and focal elements such as outdoor dining and public art"
- Estes Forward Comprehensive Plan
In our research, we studied several Arts Master Plans in surrounding communities, such as:
Golden, CO
Fort Collins, CO
Lakewood, CO
Mancos, CO (outside of Mesa Verde National Park)
Ridgway, CO
Louisville, CO
Greeley, CO
Frederick, CO
Gathering Input
We kicked this process off with a digital survey. This survey was distributed in the newspapers,
through EAD social media and newsletter, and the Art Center's newsletter. While outreach was
limited because we were still figuring the process out, it served as a great tool to get people
involved in the creation of the Arts Master Plan. We hosted a large event at Avant Garde for
brainstorming, held several one-on-ones with key players in the Estes Park art community to hear
their vision and met as a group often with representatives from art organizations and non-art
businesses around town. The conversations we have had with people have shown us the incredible
potential Estes Park has for investing in the arts.
Page 20
El
Survey Highlights
r 12 Would you be interested in supporting other artists or getting more involved What do you like to do around Estes Park?
with the Estes Arts District?If so how?
Attend art or music events c resp. 100%
Collaborating with other creatives 7 resp. 77.8%
Outdoor recreation 6 mop. 100%
Mentoring t ruos 11.1%
Grab drinks at a barfbrewery)distillery 5 resp. 63.3%
Teachingls haring try skills t resp 11.1%
GO our to eat 4 resp, 66-7%
Assisting the board .,.r..,. 0%
Shop 4 moos. 66.7%
Danaling tirtancially a reop. 0%
Visit art galleries 4 resp. 06.7%
111
./ 18 J What age range do you fall into? - What do you want to see more of in Estes Park?
Art shows 5 rens. 29.4%
65+ 10 re s p. 58_B%
Lye music 4rc=P 23.5%
35.94 3 resp 17-5%
Theater c rnrp 23.5%
55-84 3retn- 17.8%
Murals 3 resp. 17.6%
45-54 1 resp. 5.9%
Other r resp. 5.9%
•
18-24 Dresp. 0%
25-34 0resp. 0%
_ What type of partnership from the Estes Arts District would be the most
helpful for you and your business?
Informing me of upcoming creative events near my
business t resp. 100%
11 What resources do you need to take the next step With your craft?
#1 Professional business connections(networking) 42.5 average
#2 Collaborative projects with other creatives #2.63 average
43 Venues to perform or show #3.26 average
#4 Personal studio space to work #6 average
46 Marketing 45.13 average
#6 Workshops/trainings #5.63 average
#7 Funding #6.63 average
#8 Communal space to work,learn or practice 46.26 average
View details
Page 21
Survey Highlights
"What do you think the responsibility of the Estes Arts District should be?"
Most common answers:
• Develop a plan to enhance the Highway 7, 34, 36 corridors with art. The downtown corridor
has a nice variety of artwork.
• To guide the community arts vision for EP and be a hub for ALL arts within the community.
• Bring a variety of arts to the attention of the community.
• Promote the arts (and artists) in all forms in Estes Park. Assist venues and artists in
marketing and education.
• To be the umbrella organization for all the various performing and visual arts programs,
developing collaboration and mutual support in the promotion of the arts in Estes Park.
• The District should foster the creation of art and educate on art's economic benefits.
A common theme emerged from the survey responses: collaboration.
In addition to a digital survey, we invited the community to an event at Avant Garde Aleworks. We
asked "What do you want to see more of in Estes Park regarding the arts?" on a whiteboard.
Roughly 60 guests wrote their answers on sticky notes and this is what we compiled:
Experiences:
• More modern music concerts
• Expand Friends of Folk to include local art vendors by utilizing parking lot where food trucks are
• Professional galleries
• International film festival
• Live theater music
• Literary events
• Music opportunities for youth
• Jams, talent show, after school specials
• Build art experiences
• Rotating art displays in public spaces
Collaboration:
• Professional artists/crafters classes monthly at a maker space
• A wet space for Makers
• Estes marketed as a place for creatives
• Art industries working together on all big events
• Central artist community and network
• A one stop shop for artists, musicians etc
• Central locations for the arts
Page 22
10
GOAL: COLLABORATION
To build a thriving creative ecosystem in Estes Park that
maximizes the benefits of collaboration among artists, cultural
organizations, businesses, and the community at large.
Strategy A:
Support local creatives, enabling them to produce high-quality work, and contribute to the cultural
vitality of the community.
Tactics:
1.Maintain a comprehensive online directory or resource guide that lists available resources,
networking events and business opportunities for creatives in Estes Park.
2.Maintain a robust scholarship program for emerging and established artists.
3.Create an artist spotlight program on various marketing channels to highlight the range of talent
Estes Park artists offer and to give emerging artists more representation.
4.Advocate for the enhancement of affordable studio/workspace.
5.Empower artist initiatives in existing collaboration hubs.
Strategy B:
Strengthen partnerships and cross-sector collaboration to ensure a holistic approach to the arts'
role in Estes Park's growth.
Tactics:
1.Utilize relationships with the Estes Park Chamber of Commerce and the Town Clerk's office to
identify businesses receptive to the arts and connect them with the appropriate creatives.
2.Provide Visit Estes Park and the Estes Park Visitor Center with content promoting the arts
community to guests.
3.Connect regularly with Estes Park art nonprofits and organizations to share ideas, discuss
challenges and plan collaborative projects.
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GOAL: SPACES
Expand and support a multifaceted and inclusive arts environment
in Estes Park that emphasizes the growth and accessibility of
public art, performing arts, and art events.
Strategy A:
Develop a diverse art collection that creates a sense of place, provides a unique town identity,
offers educational opportunities, and serves as an economic driver.
Tactics:
1.Maintain and elevate the Art in Public Places program.
2.Encourage other organizations to adopt an Art in Public Places policy.
3.Explore the expansion of resources to include more investment for maintenance, preservation,
restoration and replacement of public art.
4.Promote artful design and inclusion of public art in all town infrastructure development.
5.Ensure that art spaces are ADA-compliant and welcoming to all abilities and identities.
Strategy B:
Enhance the community through supporting performing arts.
Tactics:
1.Explore the development of a designated space to present an array of performances in theater,
dance, music and visual arts.
2.Implement programs that offer students in nearby schools meaningful, hands-on experiences in
the arts.
3.Maximize the use of existing venues around town like Performance Park.
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GOAL: A SUSTAINED & THRIVING SECTOR
Explore and support the creation of new sustainable funding
sources to cultivate a vibrant and healthy creative sector.
Strategy A:
Apply to become a Certified Colorado Creative District.
Tactics:
1.Complete one of these two prerequisites through the Colorado Office of Economic
Development and International Trade:
a.Rural Technical Assistance Program (RTAP) Creativity Lab
b.Call Yourself Creative Program
2.Designate specific areas in Estes Park to be classified as the "Creative District" full of "artistic
and cultural activity, including major arts or culture facilities, arts, entertainment businesses, arts
and cultural activities, or artistic/cultural and creative sector production.
The Colorado Creative Districts program certifies communities that contribute to our state's
economy through creativity, culture, and the arts. The program's goal is to help communities
increase jobs, incomes, and investments in creative places.
Benefits of the program include:
• a cash award of up to $10,000 for newly certified districts (local match required)
• a technical and professional assistance fund available to districts that have been certified for
one or more years (local match required)
• a marketing strategy developed in partnership with the Colorado Tourism Office to support
tourism and bring Colorado's Creative Districts to a national audience
• support in developing and pitching content and news about how creativity is changing
Colorado through the work of creative districts
• two highway signs placed on state highways near districts
• access to statewide economic data on the impact of creative districts
• access to the Western States Arts Federation (WESTAF) Creative Vitality Suite, an online
platform for creative economy data
• facilitate access to resources and facilitate a learning community among districts
Colorado
creative
Page 25
T, . Industries
Strategy B:
Acquire funds and support through public sources.
Tactics:
1.Consider the establishment of a formal partnership between EAD and the Town of Estes Park
to strengthen connection and amplify the impact of artistic initiatives within the community.
2.Conduct grant research and construct proposals that align with the objectives of the broader
arts initiatives in Estes Park.
3.Demonstrate the impact of grants and the arts on the Estes Park community by showcasing the
positive influence of artistic projects and the broader impact of arts-related funding.
Strategy C:
Acquire funds and support through private sources.
Tactics:
1.Create unique and engaging experiences to attract a diverse audience, combining
entertainment with a compelling presentation of the organization's mission.
2.Cultivate private contributions through relationship-building
3.Encourage active engagement from the community by creating opportunities for volunteering
IMPLEMENTATION PLAN*
*This implementation plan is currently in progress as we engage with more
organizations to collect information on how they can contribute to the
implementation process.
THANK YOU
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TOWN BOARD STUDY SESSION
December 12, 2023
Racial Covenants Research and Ordinance.
No packet material was provided for this
item.
Page 27
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TOWN OF ESTES PARK
Future Town Board Study Session Agenda Ite
December 12, 2023
December 26, 2023 - CANCELLED Items Approved — Unscheduled:
• Seasonal RV Housing on Commercial
January 9, 2024 Sites Pilot Program
• HR Strategic Plan and Organizational • Bed and Breakfast Code Revisions
Culture Update • Noise Ordinance
• Property Tax Work-Off Program • Substandard Rental Housing
• Governing Policies Updates
January 23, 2024 • Stanley Park Master Plan
• Joint Study Session with Estes Park Implementation
Planning Commission • Downtown Loop Updates as Necessary
• Updated ADA Transition Plan
Items for Town Board Consideration:
• Hosted Short Term Rentals
• Economic Development Funding and
Policy 671 — Town Funding of Outside
Entities
• Future Use of Town-Owned Property at
Elm Road and Moraine Avenue
Page 29