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HomeMy WebLinkAboutPACKET Special Events Committee 1993-11-15SPECIAL EVENTS COMMITTEE November 15, 1993 10:00 A.M. BOARD ROOM AGENDA 1. Decision Model 2. Staff Comments The Special Events Committee reserves the right to add or delete items from the agenda as necessary. Name of Event Description 6 Rodeos, Concert, Dances, Parade, Cowboy Poets Dates DECISION MODEL ESTES PARK SPECIAL EVENTS Rooftop Rodeo Week July 12-17, 1993 (6 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131,37 5,383 707,164 Day :tripper 40.00 10,195 407,800 Total Value (1.2 multiplier) 1,114,964 1,337,956 Rate 1 2 3 4 Low Medium 5 High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue 90,000 Expense 173,584 Rate, 3. Beason Off Shoulder Peak Rate 1 Low 3 Medium 4 5 High November through March April to mid -June and mid -September to,October mid -June, July, August, mid -September 1 2 Low 3 Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 Low 5. Image, Tradition. Comment: Rate 1 2 Low 3 Medium 3 Medium 4 5 High 5 High Total Score: Name of Event DECISION MODEL ESTES PARK SPECIAL EVENTS Wool Market Description Fiber Animals, Arts, Workshops, Shows, Education, Sales Dates June 10-13, 1993 (4 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 2,353 209,113 Day tripper 40.00 6,326 253,040 Total Value (1.2 multiplier) 562,153 674,583 Rate* 1 2 3 4) 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue 39,300 Expense 67,248 Rate 1 Low 3. Season o 3 4 • 5 Medium High Off November through March Shoulder April to mid -June and mid --September to•October Peak • mid -June, July, August, mid -September Rate 1 2 3 Low Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 Low Medium 5. Image, Tradition. Comment: Rate 1 2 3 Low Medium 4 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Hunter -Jumper Horse Show Description Horse Competition Dates July 28 - August 8, 1993 (12 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 4,350 571,459 Day tripper 40.00 1,000 40,000 Total Value (1.2 multiplier) 611,459 733,750 Rate 1 2 3 O g Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue 40,292 Expense 59,678 Rate 1 2 3 4 5 Low Med um High 3. Season Off November through March Shoulder April to mid -June and mid -September to October Peak mid -June, July, August, mid -September Rate' 1 2 3 Low Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 Low Medium 5. Image, Tradition. Comment: Rate 1 2 3 Low Medium 4 4 5 High 5 High Total Score: Name of Event Description Dates DECISION MODEL ESTES PARK SPECIAL EVENTS Arabian Horse Show Horse Competition July 2-5, 1993 (4 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.17 2,197 2R7 RA1 Day tripper 40.00 2,412 97,2R0 Total Value (1.2 multiplier) 385,243 462,291 Rate 1 2 3 (10 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. `Micro Economy. Revenue 12,460 Expense 23,583 Rate 1 2 Low 3. Season Medium 4 5 High Off November through March Shoulder April to mid -June and mid -September to,October Peak mid -June, July, August, mid -September ' Rate 1 Low 2 3 Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 4 5 Low Medium High 5. Image, Tradition. Comment: Rate 1 2 3 Low Medium 4 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Quarter Horse Show Description Horse Competition Dates Juno 17-20, 1993 (4 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 1,560 204,937 Day tripper 40.00 516 ' 20,640 ` Total Value (1.2 multiplier) 228,577 274,292 Rate 1 2 3 '4 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue 9,898 Expense 12,214 Rate 3. Season 1 2 3 Low Medium 4 High Off November through March Shoulder April to mid -June and mid -September to October Peak - mid -June, July, August, mid -September ' Rate 1 2 3 Low Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 Low Medium 5. Image, Tradition. Comment: Rate 1 2 3 Low Medium 4 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Miniature Horse Show Description Horse Competition Dates June 23-27, 1993 (5 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 1,nnn 111,170 Day tripper 40.00 1,200 4R,00f) Total Value (1.2 multiplier) 179,370 215,244 Rate 1 2 3 4 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue 7,838 Expense 9,311 Rate 1 2 3 Low Medium 3. Season 4 . High Off November through March Shoulder - April to mid -June and mid -September to•October Peak mid -June, July, August, mid -September Rate.. 1 2 3 4 5 Low Medium High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 Low Medium 5. Image, Tradition. Comment: Rate 1 2 3 Low Medium 4 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Westernaires Show Description Horse Riding Entertainment Dates August 13 & 14, 1993 (2 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131,37 600 78,822 Day tripper 40.00 1,850 74,000 Total Value (1.2 multiplier) 152,822 183,386 Rate 1 2 Low 0 Medium 2. Town Revenue/Expense Ratio. Event revenue expense. `Micro Economy. Revenue 3,631 Rate: 3. Season Off Shoulder Peak • Rate 1 2 Low 3 Medium 4 5 High compared to event Expense 5,595 0 5 High November through March April to mid -June and mid -September to October mid -June, July, August, mid -September ' 1 Low 2 3 Medium 4. Level of Activity. Entertainment, attraction. Rate 1 Low 5. Image, Tradition. Comment: Rate . 4 5 High interest level, draw, lure, 2 3 Medium 1 2 Low 3 Medium 4 5 High 4 5 High Total Score: Name of Event Description Dates DECISION MODEL ESTES PARK SPECIAL EVENTS Paint Horse Show Horse Competition August 21 & 22, 1993 (2 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Overnight Day tripper Total Rate �1 Low Per Capita Expenditure 131.37 40.00 (1.2 multiplier) 36,296 Value 2 3 Medium 2. Town Revenue/Expense Ratio. Event revenue expense. Micro Economy. Revenue Rate 3. Season Off Shoulder Peak Low 1,688 2 3 Medium x number = Total 180 23,646 165 6,600 30,246 4 5 High compared to event Expense 4.356 4 5 High November through March April to mid -June and mid -September to.October mid -June, July, August, mid -September Rate 1 2 Low 3 Medium 4. Level of Activity. Entertainment, attraction. 4 5 High interest level, draw, lure, Rate 1 2 3 Low Medium 5. Image, Tradition. Rate 1 2 3 Low Medium Comment: 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Rally'n The Rockies Description Dates Motorcycle Rally August 24-28, 1993 (5 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 3,200 420,384 Day tripper 40.00 2,100 84,000 Total Value (1.2 multiplier) 504,384 605,260 Rate 1 2 3 Low Medium 2. Town Revc,-tue/Expense Ratio. Event revenue expense. Micro Economy. Revenue 3,272 Rate 3. Season Off Shoulder Peak • 4. Level Rate 1 2 Low 3 Medium 5 High compared to event Expense 9 014 4 �5 High ' November through March April to mid -June and mid -September to, October mid -June, July, August, mid -September 1 2 Low 3 Medium 4 5 High of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 Low 5. Image, Trc.lition. Comment: Rate 1 2 Low 3 Medium 3 Medium 4 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event RV Rally Description Motor Home Gatherings Dates August 13 & 14, 1993 (2 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 40.00 200 8,000, Day tripper Total Value (1.2 multiplier) 8,000 9,600 Rate, (' 2 3 4 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue 1,760 Expense 2,219 Rate 1 Low 3. Season MeL .um 4 5 High Off November through March Shoulder April to mid -June and mid -September to,October Peak mid -June, July, August, mid -September Rate 1 2 3 4 5 Low Medium High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 4 5 Low Medium High 5. Image, Tradition. Comment: Rate 1 2 3 Low Medium 4 5 High Total Score: Name of Event Description Dates DECISION MODEL ESTES PARK SPECIAL EVENTS Scottish Festival Scottish/Irish Heritage - games, entertainment, parade September 9-12, 1993 (4 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 7,240 951,119 Day tripper 40.00 19,000 760,000 Total Value (1.2 multiplier) 1,711,118 2,053,342 Rate 1 2 3 4 5 Low Medium H gh 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue 160 Expense 19,838 Rate 1, 2 3 4 �5 Low Medium High 3. Beason Off November through March Shoulder April to mid -June and mid -September to October Peak • mid -June, July, August, mid -September ' Rate 1 2 3 Low Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 Low Medium 5. Image, Tradition. Comment: Rate 1 2 3 Low Medium 4 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Christmas Parade Description Light Parade & Shopping Day Dates November 27, 1992 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 7,000, 919,590 Day tripper 40.00 15,000 .600,000 Total Value (1.2 multiplier) 1,519,590 1,823,508 Rate 1 2 3 4 5) Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue -0- Expense 28,158 Rate 3. Season 1 2 3 Low Medium 5 High rf November through March Shoulder April to mid -June and mid -September to,October Peak mid -June, July, August, mid -September Rate 1 2 3 4 5 Low Medium High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 4 5 Low Medium High 5. Image, Tradition. Rate 1 2 3 4 5 Low Medium High Comment: Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Folk Festival Description Music Concert Dates August 28 & 29, 1993 (2 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 400 52,548 Day tripper 40.00 3,900 '156,000 Total Value (1.2 multiplier) 208,548 250,257 Rate 1 2 ( 3) Low Medium 4 2. Town Revenue/Expense Ratio. Event revenue compared expense. Micro Economy. Revenue -0- Expense Rate 1 Low 3. Season Off Shoulder Peak Rate 3 Medium 4 5 High to event 8,822 5 High November through March April to mid -June and mid -September to October mid -June, July, August, mid -September ' 1 2 Low 3 Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate .; . 1 Low 5. Image, Tradition. Comment: Rate 2 1 2 Low 3 Medium 3 Medium 4 5 High 4 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event . Shriners Description Parade & Initiation Dates June 4 & 5, 1993 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Overnight Day tripper Total Rate Per Capita Expenditure 131.37 40.00 Value (1.2 multiplier) 212,953 1 2 3 Low Medium x number = Total 410 53,861 3,090 123,600 177,461 4 5 High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue 200 Expense 2,219 Rate 3. Season Off Shoulder Peak 1 2 Low 3 Medium 4 High November through March April to mid -June and mid -September to•October mid -June, July, August, mid -September Rate' 1 2 Low 3 Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 Low 5. Image, Tradition. Comment: Rate 1 2 Low 3 Medium 3 Medium 4 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Valentine Weekend Description Renewal of Vows, Dance, Antique Car Rides Dates February 13 & 14, 1993 (2 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 150 , 19,706 Day tripper 40.00 350 14,000 Total Value (1.2 multiplier) 33,706 40,446 Rate �1 2 3 4 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. .Micro Economy. Revenue -0- Expense 2,382 Rate1 Low 3. Season 3 Medium 4 5 High Off November through March Shoulder April to mid -June and mid -September to October Peak mid -June, July, August, mid -September ' Rate 1 2 3 Low Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 Low Medium 5. Image, Tradition. Comment: Rate 1 2 3 Low Medium 4 4 5 High 5 High Total Score: Name of Event DECISION MODEL ESTES PARK SPECIAL EVENTS 'October Gold Brats & Bands Description October Pest - Music in Parks Dates October 16 & 17, 1993 (2 days) 1. Participation in event (participants and spectators) . Overall attendance, size, etc. Macro Economy. Per. capita Expenditure y number. = Total Overnight 131.37 20 2,627 Day tripper 40.00 250 ' .10,000 Total Value (1.2 multiplier) 12,627 15,152 Rate 2 3 4 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue -0- Rate Law 3. Season 2 3 Medium Expense 5.224.50 4 5 High Off November through March Shoulder ,April to mid -June and mid -September to October Peak mid -June, July, August, mid -September Rata 1 2 3 4 5 Low Medium High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 4 5 Low Medium High 5. Image, Tradition. Rate 1 2 3 4 5 Low Medium High comment: Total Score: Name of Event Description Music & Dance Dates DECISION MODEL ESTES PARK SPECIAL EVENTS Riverside Plaza - S umme r Entertainment - Bond Park Various summer dates (22 days) 1. Participation in ©vent (participants and spectators). Overall attendance, size, etc. Macro Economy. Per. Capita Expenditure x number. = Total, Overnight -0 Day tripper Total Value (1.2 multiplier) Rate Low 2 3 Medium 4 2. Town Rever.-.ie/Expense Ratio. Event revenue compared expense. Micro Economy. Revenue -0- Expense Rate 3. Season Off Shoulder Peak Rate O Low 2 3 Medium 4 -0- 5 ' High to event 2,382 5 High November through March April to mid -June and mid -September to October mid -June, July, August, mid -September 1 Low 4. Level of Aotivity. attraction. Rate 1 Low 5. Image, Tradition. Rate 1 Low Comment: 2 3 4 5 Medium High Entertainment, interest level, draw, lure, 2 3 4 5 Medium .High 2 3 Medium 4 5 High Total Scorn: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Teddy Bear Picnic Description Gathering At Bond Park For Bear Lovers Dates June 19, 1993 (1 day) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Overnight Day tripper 40.00 Total Value (1.2 multiplier) 31,200 Rate' 2 3 Medium Per Capita Expenditure x number = Total Low 650 • 26.000 26,000 4 5 High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue -0- Expense 2,382 Rate Low 3. Season 2 3 Medium 4 5 High Off November through March Shoulder April to mid -June and mid -September to October Peak • mid -June, July, August, mid -September Rate 1 2 3 Low Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 Low Medium 5. Image, Tradition. Comment: Rate, 1 2 3 Low Medium 4 4 5 High 5 High Total Score: Name of Event Description Dates DECISION MODEL ESTES PARK SPECIAL EVENTS Art Walk & Jazz Festival Gallery Art Walk & Jazz Music in Riverside Plaza May 15 & 16, 1993 (2 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 400 . 52,548 Day tripper 40.00 1,600 64,000 Total Value (1.2 multiplier) 116,548 139,858 Rate 1 3 4 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue -0- Expense 4,453 Rate 3. Season 1 2 Low Medium 4 5 High Off November through March Shoulder •, April to mid -June and mid -September to October Peak mid -June, July, August, mid -September Rate 1 2 3 Low Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 Low Medium 5. Image, Tradition. Comment: Rate- 1 2 3 Low Medium 4 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event- Surprise Sale Description Encourage Shoppers to Estes Park Dates October 9 & 10, 1993 (2 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure x number = Total Overnight 131.37 100 13,137 Day tripper 40.00 2,000 80,000 Total Value (1.2 multiplier) 93,137 111,764 Rate . 1 �2 3 4 5 Low Medium High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. Micro Economy. Revenue -0- Expense 5,274 Rate 1 Low 3. Beason 0 3 Medium 4 5 High Off November through March Shoulder April to mid -June and mid -September to,October Peak mid -June, July, August, mid -September Rate 1 2 3 4 5 Low Medium High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 3 4 Low Medium 5. Image, Tradition. Rate 1 2 3 4 Low Medium Comment: 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event `Ride The Rockies Description Bicycle Rally Dates June 20 & 21, 1993 (2 days) 1. Participation in event (participants and spectators). Overall attendance, size, etc. Macro Economy. Per Capita Expenditure Overnight 131.39 Day tripper 40.00 Total Value (1.2 multiplier) 321,501 Rate 1 2 3 Low Me ium x number = Total 1,400 183.918 2,100 84,000 267,218 5 High 2. Town Revenue/Expense Ratio. Event revenue compared to event expense. 'Micro Economy. Revenue 1,200 Expense 3,554 Rate 3. Season Off Shoulder ` Peak Rate 1 2 Low 3 Medium 5 High November through March April to mid -June and mid -September to October mid -June, July, August, mid -September ' 1 2 Low 3 Medium 4 5 High 4. Level of Activity. Entertainment, interest level, draw, lure, attraction. Rate 1 2 Low 5. Image, Tradition. Rate 1 2 Comment: Low 3 Medium 3 Medium 4 4 5 High 5 High Total Score: DECISION MODEL ESTES PARK SPECIAL EVENTS Name of Event Scandinavian Festival Description . Ethnic Celebration - Bond Park Dates ' June 25 & 26, 1993 (2 days) 1. Participation in event (participants and spectators). attendance, size, etc. Macro Economy. Overnight Day tripper Total Value Rate 2 Low Per Capita Expenditure 131.37 40.00 (1.2 multiplier) 20,706 3 Medium 2. Town Revenue/Expense Ratio. Event expense. Micro Economy. Revenue Rate 3. Season Off Shoulder Peak Rate 2 Low Overall x number = Total 40 5,254 300 12,000 17,254 4 5 High revenue compared to event -0- Expense 2,382 3 Medium 4 5 High November through March April to mid -June and mid -September to October mid -June, July, August, mid -September ' 1 2 Low 4. Level of Activity. attraction. Rate 3 Medium 4 5 High Entertainment, interest level, draw, lure, 1 2 Low 5. Image, Tradition. Comment: Rate 1 2 Low 3 Medium 3 Medium 4 4 5 High 5 High Total Score: