HomeMy WebLinkAboutPACKET Special Events Committee 1994-09-22SPECIAL EVENTS COMMITTEE
SEPTEMBER 22, 1994
8:00 A.M.
BOARD ROOM
AGENDA
Rooftop Rodeo - Appointment of 1994-95 Rodeo Committee
Rooftop Rodeo - Report
Department - Changes in Operation
4. Event Reports -
Hunter -Jumper Horse Show
Westernaires Show
Rally N' The Rockies
Labor Day Crafts Show
Scottish Festival
Fine Arts Guild Show
5. Staff Comments
The Special Events Committee reserves the right to add or delete
items from the agenda as necessary.
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NAME
ROOFTOP RODEO COMMITTEE
1995 MEMBERSHIP
PHONE ADDRESS
Adams, Jo - Vice President
Allbright, Ed
Brumleve, Jerry
Cunningham, Don
Dill, Rick
Gartner, Margee
Hobert, Ken
Jenista, Chief
Kingery, Steve
McPhee, Dave
McPhee, Judy
0-'Connor, Gary - President
O'Connor, Vickie
Ramey, Ralph
Seifert, Bob
Seifert, Mary Jo
Sishc, Kelly
Smith, Jill
Smith, Karen
Smith, Megan
Smith, Spencer
Thomas, Chuck
Thomas, Sue
Van Horn, Joan
Whiteside, Betty
6-3463
6-4076
6-8242
6-0223
6-8477
6-3102
6-9519
6-4461
6-8212
6-3869
6-3869
6-3653
6-3653
6-5853
6-6655
6-6655
6-6108
6-4679
6-4679
6-6294
6-6294
6-3883
6-6465
6-5900
6-0561
PO Box 509
PO Box 214
PO Box 3234
PO Box 4166
PO Box 470
PO Box 1714
PO Box 1992
PO Box 360
PO Box 3022
PO Box 4271
PO Box 4271
PO Box 434
PO Box 434
1470 S St. Vrain
PO Box 3641
PO Box 3641
PO Box 1241
1857 Hwy 66 MR
1857 Hwy 66 MR
PO Box 3636
PO Box 3636
MR Box 1967
PO 4448
PO Box 456
PO Box 152
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SPECIAL EVENTS EVALUATION
1994
SILVER DOLLAR HUNTER -JUMPER SHOW
DATE: July 28 - August 7
NO. OF YEARS: 12 years
NO. OF DAYS: 11
MANAGEMENT: Colorado Hunter -Jumper Association
PURPOSE: Education and promotion of Hunter -Jumper horses
ACTIVITIES: Performance classes
ADVERTISING: Trade magazines & direct mail by the show
management. Town of Estes lists on their Year Events Schedule
and ads with a calendar of events on it. Local newspaper has
free article coverage.
EXHIBITORS: 0 % Local 70 o Colorado 20 o Out -of -State
NO. SPECTATORS
NO. EXHIBITORS
NO. ANIMALS
1990 1991 1992 1993 1994
1,000 1,000 1,000 1,100 900
1,222 1,203 1,094 1,000 1,000
382 376 342 380 345
RENTAL INCOME - ARENAS 4,200 4,345 5,455 4,370 4,195
STALLS 22,627 22,229 22,539 19,840 18.588
TOWN EXPENSES - 28,362 38,924 46,771
TOWN REVENUE 36,359 41,654 48,573 40,821 37,165
GROWTH POTENTIAL: Once the association members settle their
differences between themselves the growth is limited only to our
facilities.
COMMENTS: In 1982 this show was only 2 days and grew to 14 days
in 1992. Stall income is down due to realignment of class
schedules and elimination of 2 day of the show - good management
on their part.
The total horse industry appears to have begun its come
back. The youth are once again enthused and interested in
competing on the show circuit. Most trainers and breeders look
forward to a thriving industry once again.
SPECIAL EVENTS EVALUATION
1994
WESTERNAIRES
DATE: August 12 & 13
NO. OF YEARS: 36 years
NO. OF DAYS: 2
MANAGEMENT: Westernaires
PURPOSE: Grounds rented by Westernaire
entertainment.
Group to provide
western
ACTIVITIES: They produce two shows for the general public
consisting of
ADVERTISING:
SPECTATORS:
NO. SPECTATORS
NO. EXHIBITORS
NO. ANIMALS
precision riders and western acts - all youth.
Local newspapers and poster
5% Local
RENTAL INCOME - ARENAS
STALLS
TOWN EXPENSES -
TOWN REVENUE
85% Colorado 10% Out -of -State
1990 1991 1992 1993
1000
735
245
1200
756
252
2000
903
301
2100
900
280
1994
1200
850
225
$ 300 $ 300 $ 300 $ 300 $ 300
$ 980 $1,008 $1,204 $1,220 $1,292
$3,503 $4,478 $5,294
$3,016 $3,019 $3,655 $3,663 $3,867
GROWTH POTENTIAL: Attendance growth is possible - weather always
plays a big part in drawing the tourists in the evening. It
rained both days which decreased attendance. Marketing program
of Westernaires in Estes that week determines attendance. The
Westernaires indicate they have many parents staying at local
motels for three nights (estimate 150 rooms).
COMMENTS: Worthwhile - youth organization and some of the future
leaders. They also produce income for Park School District by
renting the High School and Middle School for two days.
SPECIAL EVENTS EVALUATION
1994
RALLY`N THE ROCKIES
DATE: August 23-27
NO. OF YEARS: 6
NO. OF DAYS: 5
MANAGEMENT: Americade until 1992, then management changed to Ken
and Marcia Hobert, under the name of Rally'n The Rockies.
PURPOSE: Attract a large interest group (motorcyclists) to Estes
Park and provide a scenic area to tour and congregate.
ACTIVITIES: Dinners, entertainment, vendors, touring and parade.
ADVERTISING: Local newspaper, mass mailings, trade magazines
PARTICIPANTS: 0% Local 75 % Colorado 25 o Out -of -State
1990 1991 1992 1993 1994
NO. ATTENDEES 3,500 4,000 4,000
NO. EXHIBITORS
3,000 3,000
200 125
RENTAL INCOME - ARENAS 500 500 500 0
TRAFFIC COUNT US34 46,434 44,730 51,175 Closed
TOWN EXPENSES -
TOWN REVENUE
0
10,976 3,457 8,443 unknown
not including advertising
500 7,322 500 3,316 unknown
GROWTH POTENTIAL: Rocky Mountain National Park is very
attractive to motorcyclists. With proper promotion and quality
activities the event should continue to grow each year.
COMMENTS: Americade discontinued this event in 1992 and Ken &
Marsha Hobert took over as new management for 1993 and 1994.
Labor Day Arts & Crafts Show
Fine Arts Guild Art Show
Labor Day Arts & Crafts Show is sponsored by the Fire Department.
Spaces were filled, weather was good. Always a good fund raiser
for the Fire Department.
Fine Arts Guild Art Show - also had good weather conditions.
These two events have a long history. They are well attended, as
they both place alot of frontrange advertising. Quality of
booths increases each year.
Town involvement is minimal.
SPECIAL EVENTS EVALUATION
1994
LONGS PEAK SCOTTISH HIGHLAND FESTIVAL
DATE: September 8-11
NO. OF YEARS: 16 years
NO. OF DAYS: 4
MANAGEMENT: Longs Peak Scottish Highland Festival
PURPOSE: To promote shoulder season in Estes Park. Promote
participation of celtic events.
ACTIVITIES: Parade, concerts, seminars, field game events, food,
celtic vendors, bands and demonstrations.
ADVERTISING: Local newspaper, frontrange newspapers, radio,
mailings, trade magazines.
SPECTATORS: 5% Local; 85% Colorado; 10% Out -of -State
1990 1991 1992 1993 1994
NO. SPECTATORS: 15M 20M 25M 30M
TRAFFIC COUNT US34 17,012 15,182 19,061
Town Expenses: 7,322 7,643 12,939 unknown
(not including advertising)
Town Revenue: 2,552 0 362 unknown
GROWTH POTENTIAL: Good - weather is always a factor. Facility and
town capacity is not much more than 25,000.
COMMENTS: Excellent event - well managed. Management reports
largest crowd todate. Weather was good all four days. Special
Events Department furnished a shuttle service from the parking area
to the Community Drive entrance.
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(
TOWN OF ESTES PARK
MEMORANDUM
September 19, 1994
TO: Special Events Committee
FROM: Gary Klaphake ( k- •
Town Administrator
Gary F. Klaphake
Town Administrator
Estes Park, Colorado 80517
RE: CHANGES IN SPECIAL EVENTS DEPARTMENT (INFORMATION ONLY)
With management changes, we usually are presented with
opportunities for improvement. I will outline the changes below.
I want to thank Bob Scott, Special Events Director who is retiring,
for his contributions to Special Events Department and especially
for improvements to the Stanley Park facilities.
PERSONNEL
Effective November 1, 1994, Linda Hinze will be promoted to
Executive Director of Special Events Department. She will have a
starting salary of $33,852/year (present salary of Executive
Director is $39,915) plus regular Town benefits.
OPERATION
Some of the changes in operation are as follows:
Close Stanley Park facilities for 5 months (December -April).
Town of Estes Park Estes Park, Colorado 80517
Special Events' Changes
•
-2- September 19, 1994
Transfer Special Events laborers (2) for 5 months to Public
Works.
More seasonal sharing labor and equipment with Public Works
Department.
Executive Director to office at home for 5 months. Close
office building for 5 months, save heating, snow plowing, etc.
No replacement of Special Events Coordinator, instead hire
seasonal administrative staff.
• Stanley Park security will be addressed by leasing trailer
space in exchange for service.
• Invest savings/efficiencies in facilities and or direct
support of events.
BUDGET
The 1995 budget will delineate discretionary funds that are
designed for specific events, e.g., Rooftop Rodeo. This will
improve on the volunteers' understanding and decision making on
special events.
Rooftop Rodeo will be changed to a seasonal budget calendar.
Appropriate changes in the regular budget process will be made.