HomeMy WebLinkAboutPACKET Community Development Community Services 2012-01-26
Preparation date: January 16, 2012
* Revision date:
AGENDA
TOWN OF ESTES PARK
COMMUNITY DEVELOPMENT / COMMUNITY SERVICES COMMITTEE
January 26, 2012
8:00 a.m.
Board Room, Town Hall
1. PUBLIC COMMENT
2. COMMUNITY SERVICES
a) RECOMMENDATIONS TO THE TOWN BOARD
i) Rooftop Rodeo PRCA Size Designation. Mgr. Winslow.
b) REPORTS
i) Museum Quarterly Report. Mgr. Fortini.
ii) Visitor Services Quarterly Report. Manager Salerno.
3. COMMUNITY DEVELOPMENT
a) REPORTS
i) Staff Response to Citizen (J. Darden) Problem Statement for Open Space.
Dir. Chilcott.
ii) Community Development Annual Report. Dir. Chilcott.
4. ADMINISTRATION
a) REPORTS
i) Public Information Quarterly Report. PIO Rusch.
NOTE: The Community Development / Community Services Committee reserves the right to consider
other appropriate items not available at the time the agenda was prepared.
Community Services
Memo
To: Community Development/Community Services Committee
Interim Town Administrator Richardson
From: Bo Winslow, Fairgrounds and Events Manager
Howell Wright, Rooftop Rodeo President
Date: January 26, 2012
RE: Rooftop Rodeo PRCA Size Designation
Background:
The Pro Rodeo Cowboys Association (PRCA) is the governing body of professional
rodeo. Professional rodeos are categorized as small, medium, large indoor, and large
outdoor. The categories are defined by the size of the purse for which the athletes are
competing (Small=$0 - 2,999, Medium=$3,000 - 9,999, and Large=$10,000+). The
category system was jointly developed by the PRCA’s rodeo committee and contract
personnel executive councils. An unexpected consequence of the categorization of
rodeos is the tremendous visibility and prestige within the industry gained by winning
rodeo committees and their communities.
To determine the correct category-size for a rodeo, the total amount of committee-
added money (in this case, budgeted money from the Town) is divided by the number of
PRCA-sanctioned events. In 2011 the Rooftop Rodeo had seven sanctioned events
and provided $23,600 in committee-added money ($3,371 per event). This caused the
PRCA to move the Rooftop Rodeo into the medium-size rodeo category.
An additional PRCA policy states that in order for a rodeo to be sanctioned, it must
budget at least 17% of the previous year’s ticket sales towards the current year’s purse.
For example (see chart below), 17% of the 2010 ticket sales of $135,000 ($22,950)
must be budgeted as the purse for 2011. Since the 2011 purse budget was $25,160,
the Rooftop Rodeo satisfied this PRCA policy.
Year Ticket sales 17% Town’s Contribution
2010 $135,000 $22,950$19,950/$2,850 per event
2011 $148,000 $25,160$23,600/$2,950 per event (both team
ropers paid)
2012 (Proposed) $158,000 $26,860$31,800 (proposed)*/$3,975 per event
(both team ropers paid)
*$31,800 divided by 8 (7 events with one having 2 contestants) is $3,975 per event, a level which the staff and the committee
believe that the rodeo needs to maintain in order to see increases in both amount and quality of contestants. $4000/event is in the
average of our top rodeo competition.
Advantages of remaining in the medium-sized rodeo category:
1. Greater purse money attracts additional and higher-quality competitors.
Competitors are the voting body for regional and national awards.
2. A community’s ability to market itself in larger markets is significant. This is
already happening, as evidenced by the fact that two new national sponsors
(Wrangler Clothing and Pendleton Spirits) have offered sponsorships to the
Rooftop Rodeo. Their interest began after the Rooftop moved into the medium
category.
3. Greater public relations opportunities are offered to medium-sized rodeos. Since
the Rooftop moved into the medium category, it has embraced the following
opportunities:
a. Association of Rodeo Committees. The officers of the Rooftop Rodeo and
the Town Liaison gave a presentation in Omaha, Nebraska, to the national
conference of the Association of Rodeo Committees. This was by
invitation, and the audience was composed of representatives from
markets across the United States and Canada.
b. Colorado vs. the World. The Rooftop Rodeo was selected as a featured
rodeo by this competition’s organizers, which took place at the National
Western Stock Show. A video and a news release were produced and
distributed throughout the United States, Canada, and Australia. The
Rooftop Rodeo was featured as a premier rodeo. This aligns with our
vision of enhancing our position as a premier mountain resort community.
c. Ram National Circuit Finals. Rooftop Rodeo representatives have been
asked to give a presentation at the Ram National Circuit Finals Rodeo and
Conference in Oklahoma City in April, 2012. The audience will be rodeo
committees from small and medium markets across the United States and
Canada.
As can be seen from the above examples, the Rooftop Rodeo has increased in
stature and national recognition since it has moved into a larger category. This
move has produced, and will continue to produce, marketing and public relations
opportunities for the Town of Estes Park.
Additional information
1. Stock contractor fees. The Town currently has a contract with Powder River
Rodeo Productions to bring enough stock to supply animal athletes for a full
contingent of competitors. The Rooftop Rodeo Committee has the expectation
that its contractor will bring the highest-quality animal athletes that are available,
regardless of rodeo size. The annually-negotiated contract is based on the prior
years’ number of contestants. Should a large increase in contestants be seen,
additional costs will be incurred. In 2012, those costs are estimated to be $5,000
in stock fees.
2. Retracement of rodeo size. It will now be difficult to return to the category of a
small-sized rodeo because the Rooftop Rodeo’s revenues are now at the
medium-sized level. The Rooftop would have to reduce the number of shows,
cap attendance, or drop admission fees to cause retracement of revenues.
3. Increase of rodeo size. Our current capacity makes it mathematically impossible
to qualify for a large-sized rodeo, unless we were to dramatically increase
seating, admission price, or number of shows.
4. Comparison of purse monies of the top five medium-sized rodeos:
Rodeo 2011 Dates # of Events Added Money/Per Event
Deadwood, SD July 28-30 8 $51,250.00/$6,406.00
Ogden, UT July 20-25 7 $49,000.00/$7,000
Abilene, KS Aug. 4-6 7 $30,000.00/4,285.00
Estes Park, CO July 12-17 7 $23,600.00/$3,371.00
Gunnison, CO July 14-16 7 $21,000.00/$3,000.00
Attached is a revenue/expense report for 2009-2012 for the Rooftop Rodeo,
including information for both the Town and Western Heritage (formerly Top Hands
Inc.).
2012 Budget:
The 2012 rodeo budget (line 222-5500-455-29-15) includes an additional expense of
$8,200 in purse money, and a potential stock increase fee of $8,200. These two items
increased the $23,600 2011 budget to $40,000 for 2012. Revenues are also expected
to increase. To date, sponsorship revenue has increased $3,000, and an additional
$3,000 is anticipated. A $10,000 increase in ticket sales (over 2011 actuals) is also
budgeted.
Recommendation:
Staff recommends that the Rooftop Rodeo should remain a PRCA-designated medium-
sized rodeo for 2012, and that this be included as an action item in the February 14,
2012, Town Board meeting.
Thanks to Steve McFarland for his assistance in reviewing this document.
20122012201120112010201020092009
WesternTownofTownof
TownofEstesHeritageTownofTopHandsEstes(YearTopHandsEstes(YearTopHands
(Budgeted)Budget(TBD)Estes(YTD)(Budgeted)End)(Budgeted)End)(Budgeted)
Revenue
Admissions$158,000$146,877$137,747$109,565
AntiqueShow$10,538$9,800$8,900
BarrelRace$2,470
BehindChutesTour$2,660$1,400$200$1,200
Dance$4,500$4,438$4,349$3,649
DuckFest$1,103$500$500
Feed$1,500$1,273$698$553
GolfTournament$6,787$16,000$13,000
InterestEarned$3$50$300
OtherR&DRevenue
MerchandiseSales$6,365$3,000$2,400
Misc.$150$90$1,355$500
Parking$4,500$4,424$3,124$3,870$3,500$3,871$3,000
ProgramSales$150$9,868$9,423
Rents$175$0$0
Sponsorship$28,000$21,911$19,659$1,000$21,461
Vendors$2,400$1,689$2,625$810
QueensProgram$1,500$400
RevenueTotal$199,050$181,027$34,549$180,171$35,650$150,032$29,300
Expenses
Advertising$1,400$3,422$965$1,230$500$2,372
Ambulance$2,000$1,650$1,875$1,610
AnnouncerRooms$979
AntiqueShow$3,801$4,200$3,900
ArenaSigns
ofRodeoComm.$1,000$1,042$100
Association
BarrelRacingSeries$1,339
Behindthechutes$603$300$300
CapitalExpenditureFund$11,000$3,000
Catering/SpecialCircumstances$1,100$1,040$744$285
Committee$2,583$2,000$3,000
Dance$3,980$1,700$3,500$500$3,500$500
DodgePosters$300$297$248$212
Donations$1,000$3,600$3,200
Drinks$589$500$500
Entertainment(Preshow)
Equipment$150$125$50$500
EquipmentRental$65$65$250
Facilities$94
Feed$8,500$915$8,144$4,994
GolfTourney$9,936$2,000$9,000
Hardware$17
Hospitality$3,507$5,000$4,500
InsuranceProp.andLiab.$2,000$1,946$1,940$1,957
Janitorial$100$75
Judges$2,700$2,700$2,700$2,700
Legal&Accounting$1,218
Lumber/Paint$1,500$149$35
MaintenanceContracts$160
Marketing$550
MaterialsandSupplies$200$68$151$122
MembershipDues/Subscriptions$1,250$1,250$1,350$100
Merchandise$3,877$2,000$500
Miscellaneous$759$300$300
20122012201120112010201020092009
WesternTownofTownof
TownofEstesHeritageTownofTopHandsEstes(YearTopHandsEstes(YearTopHands
(Budgeted)Budget(TBD)Estes(YTD)(Budgeted)End)(Budgeted)End)(Budgeted)
MissRodeoAmerica$900$900
MountainStatesCir.$884$300$42$500
MuttonBusting/CalfCatch$700$754$611$198$100
NickMollet$1,500$1,200$1,000$1,200
Officesupplies$700$601$66$371$300$741$300
Parade$1,033$1,000$500$500
Ponies/Wagonrides(Xmas)$900$900$900
PortAPots
PRCAConvention$4,700$5,063$5,589$5,888
PRCADues$1,250$1,250$1,250$1,250
PresidentsBudget$300
PresidentsGift$150$150$150
Printing$250$208$139$119
Programs$4,608$5,834
PublicRelations
Purse$31,800$23,600$19,950$18,900
Queens$2,300$1,500$1,602$2,300$500$1,900$400
RideforBucks$500
RoadSigns$1,000$631$1,688$400$894$150
Scoreboard/TV$6,000$6,000$4,000$3,000$7,000$1,840
Security$1,873
ShopEquipment$40
SpecialtyDays$1,128
StaffSalariesandBenefits$54,498$52,129$51,915$42,929
StockContractorandothermisc.$86,100$79,124$71,708$64,323
Tickets$1,000$1,918$1,823$874
Trophies/flags$350$700$334$298
Utilities$5,094$4,880$4,800$5,014
RepairandMaint.Fac.andVeh.$7,576$7,847$7,000$7,185
Veterinarian$1,200$1,241$1,075$1,075
Volunteer/SponsorBanquet$3,600$3,379$3,313$2,815
Website$207$500$500
WPRA$110$120$110$100
ExpenseTotal$235,523$208,439$40,372$205,139$45,000$184,519$34,350
NetIncome/Loss($36,473)($27,412)($5,823)($24,968)($9,350)($34,487)($5,050)
Attendance13,48911,64210,773
Contestants706641604
Community Services
Memo
To: Community Development/Community Services Committee
Interim Town Administrator Richardson
From: Derek Fortini, Museum Manager
Date: January 26, 2011
RE: Museum Quarterly Report
Background:
Ongoing Temporary Exhibits
Fluttering Butterflies: From the Net of Dr. Wiest is on display in the Main Gallery of the
Museum from April 22, 2011 through April 17, 2012.Estes Park’s first Mayor, Dr. Roy
Wiest, was an avid butterfly collector. This exhibit, made possible through a
collaboration with Rocky Mountain National Park, captures his passion for butterfly
collecting and features a selection of his butterfly samples.
Stanley: An Estes Park Legacy will be on display in the National Park Service
Headquarters Building on the Museum grounds from August 5, 2011 through
September 9, 2012. The temporary exhibit uses objects on loan from the Stanley
Museum, the private nonprofit which is based in Kingfield, Maine. The exhibit
celebrates the achievements of Freelan Oscar (F. O.) Stanley. Seeking dry mountain
air to alleviate the symptoms of his tuberculosis, F. O. Stanley drove his Stanley
Steamer Automobile to Estes Park in 1903. He quickly became enamored of the area
and made it his summer residence. In the years to follow, he had a tremendous
influence in transforming Estes Park from a rustic village to a modern town.
Upcoming Programs
January 18 & 21: Rocky Mountain Nature Association Members-Only Tour. The
Museum curator will guide RMNA members through the Main Gallery and feature
objects not normally on display for the public to see. Cost is $8 per person, payable by
cash or check on the day of the tour. Participants will receive $3 off of an Estes Park
Museum sponsored event in 2012. Space is limited; contact Alicia Mittelman, Curator of
Education at 970-577-3762 to register.
January 4: Mahaffy Cache: Stone Age Tools Unearthed. Dr. Douglas Bamforth will
speak about the Mahaffy Cache, a collection of more than 80 artifacts discovered in
2008 beneath Patrick Mahaffy's front yard in Boulder, Colorado during a landscaping
project. Dr. Bamforth is an anthropology professor at the University of Colorado and an
archeologist working primarily in the mountains of Colorado and on the Great Plains.
Bamforth will discuss the 13,000-year-old tools and the significance of the discovery.
No reservations necessary. Free.
February 18: Bond Park: The Heart of Town. Bond Park serves as a town hub for
festivities today; historically it was the center of community affairs. In and around the
park we enjoy were the area’s first library, schools, chamber of commerce, and the
police/fire station. A panel of residents including Harriet Burgess, Sybil Barnes, Steve
Mitchell, Kurtis Kelly and John Meissner will explain the changes and growth they
witnessed. No reservations necessary. Free.
February 18: Imagine This! Join the arts community of Estes Park for an all-day event
that provides arts programs that are fun and educational. Children can visit various
booths, including the Museum's, and take away both handmade treasures and fabulous
learning experiences. Live all-day musical entertainment will be provided. A Silent Bid
Auction with high-quality artwork and merchandise donated by local merchants will also
be on-going; proceeds from the sale will benefit future educational programs. No
reservations necessary. Cost is $1 per person. Sponsored by the Cultural Arts Council
of Estes Park and located at Mountain View Bible Fellowship Gymnasium, 1575 South
St. Vrain Avenue.
March 4: Wellness with Native Plants: Hand Salves. Rebecca Luna, owner of Rebecca's
Herbal Apothecary in Boulder, Colorado is back by popular demand! She will lead a
workshop discussing the medicinal properties found in plants that grow in and around
Estes Park. This is the first session of two taking place at the Museum this year.
Participants will learn about edible and medicinal plants native to the area, and create a
hand salve made of Coloradoan plants to bring home with them at the end of the
program. In November, Luna will return to facilitate a workshop on making herbal tea.
Cost is $15. Space is limited; registration opens Monday, March 12. Call the Museum's
general line at 970-586-6256.
TBA:Dessert & Discovery: 100 Years of the Estes Park Woman’s Club. Check our
website for more details.
Stanley Museum Artifacts Update
The Board of Directors of the Stanley Museum, located in Kingfield, Maine, decided in
July of 2011 to temporarily close their Estes Park Stanley Museum location while they
determine the direction of their institution.
The Estes Park Museum obtained several Stanley Museum objects on loan for the
temporary exhibit: Stanley: An Estes Park Legacy. The exhibit was scheduled to close
in February, 2012 but has now been extended to September 9, 2012. In this way, the
objects shown in the popular exhibit can stay on display for enjoyment by the public a
little longer.
Staff is in talks with Stanley Museum Director Howard Randall, Jr. regarding the
possibility of acquiring the Stanley Museum objects. Director Randall is researching the
bylaws of his institution prior to consulting with his board regarding that possibility.
Fall RiverHydroplant and Potential Future Stanley Artifact Display
At the July 28, 2011 Community Development/Community Services Committee
meeting, Trustee Miller requested that staff look into the feasibility of using the
residence at the Fall River Hydroplant as a permanent location for the Stanley artifacts,
were they to be donated to the Estes Park Museum. Staff has evaluated the
possibilities of displaying the artifacts, if donated.
There are about thirty Stanley-related historic objects that the Estes Park Museum
would be interested in acquiring. To display them, staff recommends reworking the
Hydroplant’s “visitor center” cottage. The cottage houses a gift shop, orientation area,
and rarely-used office space. It could readily be re-worked to house a permanent
display featuring Stanley. Another option is to rearrange space within the Hydroplant
itself to better interpret the importance of Stanley. Either of these options would be
great since it was Stanley who originally constructed the Hydroplant in 1909. Based on
the viability of these two options, use of the resident cottage, which currently functions
as Town employee housing, would not be necessary.
It would also be of great value to see how more information/objects about Stanley could
be incorporated into the Museum’s permanent exhibit, Tracks In Time. This exhibit was
originally designed with the premise that there was a local museum devoted entirely to
Stanley. If the Stanley Museum decides to not open another museum, it would be most
beneficial to the public to incorporate more of the Stanley story into the permanent
exhibit.
Budget:
N/A
Recommendation:
N/A
EstesParkMuseumQuarterIV2011
October2011Attendance
MuseumVisitors1,019
HydroplantVisitors0
ProgramsandƚǒƩƭΓaǒƭĻǒƒ95
ProgramsandƚǒƩƭΓIǤķƩƚƦƌğƓƷ0
GroupMeetingsandRentals207
TotalOctoberAttendance1,321
November2011Attendance
MuseumVisitors324
HydroplantVisitors0
ProgramsandƚǒƩƭΓaǒƭĻǒƒ160
ProgramsandƚǒƩƭΓIǤķƩƚƦƌğƓƷ0
GroupMeetingsandRentals368
TotalNovemberAttendance852
December2011Attendance
MuseumVisitors171
HydroplantVisitors0
ProgramsandƚǒƩƭΓaǒƭĻǒƒ30
ProgramsandƚǒƩƭΓIǤķƩƚƦƌğƓƷ0
GroupMeetingsandRentals157
TotalDecemberAttendance358
TotalQuarterIVAttendance*2,531
TotalAttendanceYeartoDate:2007 19,859
2008 19,645
2009 19,614
2010 19,151
201122,412
*FromMaythroughOctober,theEstesParkMuseumisopensevendaysaweek.TheHistoricFallRiverHydroplantis
openfromMemorialDaythroughLaborDay,TuesdaythroughSunday.TheMuseuminstalledanelectronicentrance
counterinJuly,2011.
EstesParkMuseumOctober,2011
October2011Attendance*
MuseumVisitors**1,019
TotalOctoberAttendance
HydroplantVisitors0
EstesParkMuseum
ProgramsandƚǒƩƭΓaǒƭĻǒƒ95
ProgramsandƚǒƩƭΓIǤķƩƚƦƌğƓƷ0
2,000
GroupMeetingsandRentals207
TotalAttendance&tƩƚŭƩğƒƭΓaǒƭĻǒƒ&Hydroplant1,321 1,627
ProgramsandToursCapacity109
1,500
1,372
1,330
ProgramsandToursPercentageUtilization87
1,321
Museum&HydroplantPrograms/ToursDetail:
911
1,000
1014EstesParkHighSchoolSpecialEducationClass4
1014EstesParkMuseumFriendsPostcardBookSigning55
1015EstesParkMuseumFriendsBookSale8
500
1016EstesParkMuseumFriendsBookSale6
1022EstesParkandtheAmericanFilmIndustryinthe1920s22
GroupMeetingsandRentalsDetail:
0
103EstesParkPoliceDepartment12
20072008200920102011
104EstesParkPoliceDepartment12
1010EstesValleyLibraryDistrictLuncheon60
1011CVBAmbassadors36
1014SeniorCenterProgramVisionFair18
TotalAttendanceYeartoDate:
1019TransitHubMeeting6
1020HistoricTourCommittee6
200718,679
1021WeidoRental41
200818,824
1027EstesParkMuseumFriendsBoardMeeting16
200918,592
201018,257
201121,202
*FromMaythroughOctober,theEstesParkMuseumisopensevendaysaweek.TheHistoricFallRiverHydroplantis
openfromMemorialDaythroughLaborDay,TuesdaythroughSunday.
**TheMuseuminstalledanelectronicentrancecounterinJuly,2011.
EstesParkMuseumNovember,2011
November2011Attendance*
MuseumVisitors324
TotalNovemberAttendance
HydroplantVisitors0
EstesParkMuseum
ProgramsandƚǒƩƭΓaǒƭĻǒƒ160
ProgramsandƚǒƩƭΓIǤķƩƚƦƌğƓƷ0
1,000
GroupMeetingsandRentals368
852
TotalAttendance&tƩƚŭƩğƒƭΓaǒƭĻǒƒ&Hydroplant852
ProgramsandToursCapacity120
729
ProgramsandToursPercentageUtilization103
577
538
Museum&HydroplantPrograms/ToursDetail:
500
450
113ColumbineHealthOutreachProgram31
114DantonStanleyExhibitTours5
115DantonStanleyExhibitTours10
115DigitizationProgram18
1119EstesParkMuseumFriends/ŷźƌķƩĻƓƭBookSigning28
1126EstesParkMuseumFriendsJessenBookSigning68
0
GroupMeetingsandRentalsDetail:
20072008200920102011
111EstesParkMuseumFriends10
112TransportationVisioningCommittee8
113BoardofRealtors45
114RestorativeJustice8
115RestorativeJustice8
TotalAttendanceYeartoDate:
118CVBAmbassadors35
1111EstesParkMuseumFriendsFoundation7
200719,408
1113SisterCities25
200819,274
1115MuseumMeetingwithHixFamily4
200919,130
1115EstesParkMuseumFriends/ŷźƌķƩĻƓƭBook5
201018,834
1116HistoricTourCommittee6
201122,054
1117LarimerCounty{ŷĻƩźŅŅƭPeerSupportTeam12
1117RooftopRodeoCommittee45
1119EstesParkMuseumFriendsGiftShopMeeting10
1121EstesParkMuseumFriends/ŷźƌķƩĻƓƭBook4
1124EstesParkMuseumFriendsBoardMeeting16
1126EstesParkMuseumFriendsBxybeSale8
1127EstesParkMuseumFriendsBxybeSale7
1128EstesParkMuseumFriends/ŷźƌķƩĻƓƭBook4
1128EstesParkMuseumFriendsGiftShopMeeting10
1129EstesParkMuseumFriendsFoundation6
1129WesternAreaPowerAdministration75
1130EstesParkPoliceDepartmentInterviews10
*FromMaythroughOctober,theEstesParkMuseumisopensevendaysaweek.TheHistoricFallRiverHydroplantis
openfromMemorialDaythroughLaborDay,TuesdaythroughSunday.
EstesParkMuseumDecember,2011
December2011Attendance*
TotalDecemberAttendance
MuseumVisitors171
EstesParkMuseum
HydroplantVisitors0
ProgramsandƚǒƩƭΓaǒƭĻǒƒ30
600
ProgramsandƚǒƩƭΓIǤķƩƚƦƌğƓƷ0
GroupMeetingsandRentals157
488
500
TotalAttendance&tƩƚŭƩğƒƭΓaǒƭĻǒƒ&Hydroplant358
451
ProgramsandToursCapacity45
400
371
ProgramsandToursPercentageUtilization67
358
317
Museum&HydroplantPrograms/ToursDetail:
300
123LymanByxbePresentation14
124JohnMuellerStanleyViolinPerformance16
200
GroupMeetingsandRentalsDetail:
100
121EstesParkPoliceDepartmentInterviews11
122EstesParkMuseumFriendsBoardRetreat18
0
125EstesParkMuseumFriends/ŷźƌķƩĻƓƭBook3
20072008200920102011
126RestorativeJustice50
127EstesValleyServicesCollation20
1210EstesParkMuseumFriendsByxbeSale5
1211EstesParkMuseumFriendsByxbeSale8
TotalAttendanceYeartoDate:
1213EstesParkMuseumFriendsFundraisingSubCommittee7
200719,859
1215SpecialEventsEvaluation8
200819,645
1216SpecialEventsEvaluation10
200919,614
1219EstesParkMuseumFriends/ŷźƌķƩĻƓƭBook4
201019,151
1220EstesParkTransitProjectMeeting5
201122,412
1221EstesParkMuseumFriendsFundraisingSubCommittee8
*FromMaythroughOctober,theEstesParkMuseumisopensevendaysaweek.TheHistoricFallRiverHydroplantis
openfromMemorialDaythroughLaborDay,TuesdaythroughSunday.
Community Services
Memo
To: Community Development/Community Services Committee
Interim Town Administrator Richardson
From: Teri Salerno, Visitor Services Manager
Date: January 26, 2012
RE: Visitor Services Quarterly Report
Background:
Fourth Quarter Visitor Center Traffic
The Visitor Center experienced an increase of 12.8% in foot traffic in October,
November and December compared to the fourth quarter of 2010. This year we had
55,716 visitors in the last quarter, for an average of 626 people each day. In 2010,
49,394 people came through our doors during the fourth quarter, for an average of over
555 people per day.
December is the only month this year when we saw less visitors than in the same month
last year (11,199 in 2010 and 7,696 in 2011) and November saw just slightly more
people than in November 2010. A nearly 34% increase in visitation in October is what
caused the overall increase for the quarter, with 37,557 people in 2011 compared to
only 28,045 in October 2010.
Visitor Center Traffic
stndrdth
1 Qtr 2 Qtr 3 Qtr 4 Qtr Total
2011 32,960 100,558212,45855,716 401,692
2010 19,877 76,080179,62749,394 324,978
2009 21,492 78,442164,09837,807 301,839
2008 16,797 64,642144,64837,433 263,520
2007 18,060 68,195158,66931,116 276,040
2006 8,999 54,602139,04629,522 232,169
Rocky Mountain National Park Traffic
Rocky Mountain National Park (RMNP) experienced a 4.1% increase in visitation in the
fourth quarter of 2011 when compared to the final quarter of last year. This represents
16,692 more people in RMNP; in 2011 RMNP had 421,692 visitors in the fourth quarter
and 405,000 visitors in the last quarter of 2010. Their final quarter is similar to what we
experienced at the Estes Park Visitor Center; a large increase in October (+17,159
people), with November and December showing a slight decrease (-985 people) and
then a slight increase (+519 people) respectively.
Fourth Quarter Telephone Calls
Visitor Services staff answered 11.5% less telephone calls during the fourth quarter of
2011 when compared to the same time period in 2010; this represents a decrease of
369 calls. This year the Visitor Center received 2,855 calls October - December, for an
average of 32 telephone calls per day. In 2010, the Visitor Center received 3,224 calls
in the last quarter, for an average of 36 calls per day.
As mentioned in past reports, visitors are using the Internet and other electronic
technology more frequently to answer their travel questions and to make travel plans,
which explains why we continue to see a decrease in telephone calls. This year, the
trend appears to be more significant than in past years, as illustrated in the chart below.
Visitor Center Telephone Calls
stndrdth
1 Qtr 2 Qtr 3 Qtr 4 Qtr Total
2011 3,119 5,9468,779
2,855 20,699
2010 3,934 7,1629,7723,224 24,092
2009 3,931 7,60811,0353,796 26,370
2008 3,538 6,61510,1223,281 23,556
2007 3,899 6,57510,5213,360 24,355
2006 3,891 6,1279,2983,002 22,318
Visitor Center Hours
The Visitor Center changed to winter hours Monday, October 3. Our hours of operation
are now 9A – 5P Monday through Saturday, and 10A – 4P on Sunday. The last day our
Ambassadors assisted at the Center on a daily basis was on Sunday, October 2. The
Ambassadors now assist the Visitor Center staff at the front counter on weekends only;
Saturday and Sunday assistance will continue until May 19, 2012, when our volunteers
will again assist visitors daily at the front counter. On the same day in May, the Visitor
Center will return to summer hours.
Volunteer Ambassadors
Currently the number of volunteer Ambassadors totals seventy-one. The intent is to
keep the total around seventy-five, so this is a good number going into the winter
season. We will continue to recruit volunteers for the coming season.
Budget: N/A
Recommendation:N/A
Community Development
Memo
To: Community Development/Community Services Committee
Interim Town Administrator Richardson
From: Alison Chilcott, Community Development Director
Date: January 26, 2012
RE: Staff Response to Citizen (J. Darden) Problem Statement for Open Space
Background:
This is a request by Town resident, Johanna Darden, to add a Public Open Space
definition to the Estes Valley Development Code (EVDC). Ms. DardenÓs problem
statement and proposed Open Space definition are attached.
Ms. DardenÓs problem statement notes, Ð. . . there has been much disagreement as to
what is or is not open spaceÑ and Ðit is important when discussing public open space
that there be a definition which everyone can understand and which can be applied
when making decisions pertaining to such space.Ñ
As requested at the Triangle Meeting on November 15, 2011, Community Development
staff worked with Ms. Darden to schedule this item for review. Ms. Darden has
requested this be forwarded to the Board of Trustees.
Budget:
N/A
Recommendation:
Open Spacetakes many forms and the termmeans different things to different people.
Ownership can be public or private;
Access can be public, private or prohibited; and
Use can be active and/or passive recreation.
The proposed definition:
Page 1
Addresses one form of open space; publically owned, with public access and
passive recreation; and
Requires Larimer County Open Space Funds, established by the Help Preserve
Open Spaces Initiative, be used only when in compliance with this definition.
Adopting this definition into the EVDC would not determine how Larimer County Open
Space Funds are allocated in the future. Open Space Funds are allocated according to
the terms of the Initiative.
Decision-making about existing town-owned open space occurs through the annual
budget process. Also, the Capital Asset Management Plan (CAMP) will establish
management and funding priorities for the various types of town-owned open space and
be will be used to guide long-term decision-making regarding this open space.
Page 2
Community Development
Memo
To: Community Development/Community Services Committee
Interim Town Administrator Richardson
From: Alison Chilcott, Community Development Director
Date: January 26, 2012
RE: Community Development Annual Report
BACKGROUND
This is the Community Development DepartmentÓs first annual report. The department is
staffed with six full-time employees in two divisions, Planning and Building. This report
is organized by topic rather than division due to areas of overlap between divisions.
Topics are:
Outreach/Communication Î External Customers
Outreach/Communication Î Internal Customers
Staff Development/Training
Addressing
Building Codes, Permits, and Inspections
Floodplain Management
Signs
Code Compliance
Current Planning
Long-Range Planning
Boards and Commissions
Office Organization/Records Management
Technology - Permitting Software, Geographic Information System (GIS)
Budget
Policies and Procedures
The Zucker report recommended that Community Development take a more aggressive
role in communicating with the Town Administration, Planning Commission, and Town
Trustees with a focus on setting clear priorities for the Department and establishing a
work plan. This report will be used as a starting point for a 2012 work plan.
Page 1 of 8
2011 was a year of transition for Community Development, with the retirement of Bob
Joseph, longtime director, and elimination of a Planner II position. Staff continually
evaluated how to provide the best possible service in the most efficient manner.
2011 also saw a significant increase in development activity. Both Planning and Building
fielded more calls about development and permitting of new projects. Construction
resumed on projects that had been on hold for a couple years.
OUTREACH/COMMUNICATIONΑEXTERNALCUSTOMERS
Significantly revised all Community Development web content for improved
communication.
Improved existing handouts and created new handouts.
Continued outreach to civic and professional organizations.
o Attended three Board of Realtors meetings to discuss (1) the revised sign code
and (2) general Q&A.
o Attended an Association for Responsible Development meeting to discuss
Planned Unit Developments
Held well-attended stakeholder meetings for I-Code adoption.
Hosted ½ day training for Building Division staff, architects, engineers, and
contractors on wood frame construction manual.
Hosted energy code webinar attended by local architects.
Maintained voluntary participation in Census and McGraw Hill/Dodge reporting on
housing starts and provided annual town boundary update to Census Bureau.
Maintained relationship with Larimer County, continued monthly and quarterly
meetings with staff.
OUTREACH/COMMUNICATIONΑINTERNALCUSTOMERS
Improved interdepartmental and interagency discussion of development
applications, including more thorough pre-application meetings.
Community Development assumed responsibility for agenda preparation for the
weekly interdepartmental meeting with Public Works and Utilities.
STAFFDEVELOPMENT/TRAINING
Building Inspector Traufield obtained the highest level of code enforcement
certification (Colorado Association of Code Enforcement Officers - Advanced Code
Enforcement Certification) and maintained numerous building inspection
certifications.
Plans Examiner McEndaffer maintained numerous plans examiner certifications, a
code enforcement certification, and accessibility and energy inspection certifications.
Page 2 of 8
Carolyn McEndaffer also remained active with the Northern Colorado Code
Professional Association.
Chief Building Official Will Birchfield maintained numerous certifications (building
official, building inspector, plans examiner), obtained Fire Marshall Certification
adding to fire alarm and sprinkler system knowledge base, and maintained floodplain
management certifications. Will Birchfield also remained active with the International
Code Council.
Planner Shirk and Director Chilcott maintained American Institute of Certified
Planner (AICP) certifications. Director Chilcott attended leadership training and
Planner Shirk attended the four-state American Planning Association conference.
Administrative Assistant Thompson learned a new web platform and attended
Access database training (assists with improved records management and Sungard
transition).
ADDRESSING
Assisted customers and other governmental agencies/departments with addressing
questions, e.g. different agencies have different addresses for the same property.
Assigned addresses as needed for new construction/new development (coordinated
with LETA, etc).
Processed address change requests (typically 2-4 annually).
BUILDINGCODES,PERMITS,ANDINSPECTIONS
Code Consultation
Provided building code consultation. On a daily basis Plans Examiner McEndafffer
fielded approximately 25 phone calls, 5Î20 walk-ins, and 5-20 emails, reflecting the
increase in development activity. Chief Building Official Birchfield also provided code
consultation.
Adopted 2009 I-Codes
Prepared 2009 I-Codes local amendments adopted by Town Board.
Permits
Issued 499 permits. Detailed permitting and valuation is attached. Number of permits
issues is up 19 percent from 2010; total valuation is up six percent.
Recommended extending permit expiration timeframes; Town Board adopted.
Revised affected agency routing to include deadlines to assist review agencies with
project management.
Inspections
Completed 3403 inspections, averaging 13 inspections per day (includes code
compliance inspections).
Page 3 of 8
Revised inspection forms and reports to align with 2009 codes.
Contractor Licensing
Instituted a contractor-licensing program based on demonstrated qualifications and
experience.
Created a contractor-licensing database and licensing forms.
Issued 134 contractor licenses, including 25 General Contractor Class C (IRC,
residential one and two family), 24 Class B (IBC, commercial and multi-family), eight
Class A (IBC, commercial high-rise). The most common license other than General
Contractor is Roofing; 16 issued.
FLOODPLAINMANAGEMENT
Provided floodplain consultation, fielding a higher volume of questions this year due
to high water concerns with the spring runoff.
Issued four floodplain permits.
Issued written floodplain determinations.
Began investigating participation in FEMA Community Rating System.
SIGNS
Creative Sign Design Review Board
Established a Creative Sign Design Review Board. Included drafting bylaws,
creating job descriptions, organizing interview teams, recommending appointments,
new board training.
Served as staff to Creative Sign Design Review Board (5 volunteer members),
Included preparing and distributing agendas, legal notices, affected agency and
neighbor notifications, staff reports, meeting packets, and meeting minutes.
Sign Code
Drafted revised LED signs regulations and housekeeping amendments.
Continued sign code outreach
o Walked door- to-door downtown.
o Discussed real estate signage at a Board of Realtors meeting and Q&A.
o Created a sign code handbook.
o Created two brochures; one on sign permitting and one about outdoor advertizing
and sales. Coordinated with the ClerkÓs office to distribute the sign permit
brochure to customers applying for a new business license.
Resumed sign code enforcement.
Page 4 of 8
Issued 78 sign permits.
CODECOMPLIANCE
Fielded calls from the public on a wide variety of code compliance concerns, such as
junk vehicles, trash/hoarding, weeds, setback violations, vacation homes, bears,
flashing and unpermitted signs, and building without permits.
Reduced the backlog of open code compliance cases.
Revised code compliance reporting to improve case management.
In 2011, 197 new cases code compliance cases were reported. Of these 143 were
resolved, 54 are pending resolution.
CURRENTPLANNING
Land Use Consultation
Provided land use consultation, answered questions about development potential of
lots, setbacks, zoning, etc. Currently staff does not track the number of customers
served.
Completed legal lot reviews as requested.
Development Applications
Reviewed 34 development applications, primarily condominium maps for resumed
projects, boundary line adjustments, and lot consolidations. Also reviewed
development plan extensions, rezoning requests, a two-lot subdivision, and
easement/right-of-way vacations.
Reviewed 14 Board of Adjustment variance applications (setback, height, and
accessory dwelling unit appeal of staff decision).
Building Permits
Reviewed 79 building permits (72 residential and 5 commercial) for development
code compliance and permits within the unicorporated Estes Valley.
Page 5 of 8
Business Licenses
Reviewed approximately 104 business licenses and 9 county vacation home permits
for development code compliance. Planning coordinates with Building on business
signage and building code change of use.
Development Code Amendments
Researched and drafted development code amendments, reviewed by Planning
Commission and adopted by Town Board and County Commission.
o Outdoor Display of Merchandise. Added a limit on the square footage of a lot that
can be used for temporary outdoor display of merchandise.
o Estes Park Urban Renewal Authority. Removed obsolete references to EPURA.
o Lot Coverage and Impervious Surface Definitions. Revised the lot coverage and
impervious surface definitions to clarify that permeable pavement is not exempt
from the maximum allowable lot coverage standards.
o Solar Collectors. Amended the Estes Valley Development Code to specifically
allow solar collectors as an accessory use.
o Land subdivision of multi-family and Accommodations Development. Allowed
townhome subdivisions in additional zoning districts and redefined Ðtownhome.Ñ
o Private Schools and the Religious Land Use and Institutionalized Persons Act
(RLUIPA). Code revisions provide clear development standards and review
processes that are consistent with purpose and character of the zoning districts
and that ensure compliance with RLUIPA.
Continued accessory dwelling unit and planned unit development code amendment
discussions.
LONGRANGEPLANNING
Participated in ongoing Planning Commission discussions about updating the Estes
Valley Comprehensive Plan.
Participated in November Triangle meeting (Planning Commission, Town Board, and
County Commission) which jointly established 2012 work priorities for code
amendments and the Estes Valley Comprehensive Plan.
LONGRANGEPLANNING
BOARDSANDCOMMISSIONS
Board and Commissions
Served as staff to the Planning Commission (7 volunteer members). This included:
preparing and distributing agendas, legal notices, affected agency and neighbor
notifications, meeting packets, and meeting minutes; and completing application
review, reports and presentations; inter-agency coordination; fielding neighbor
Page 6 of 8
concerns. Two membersÓ terms expired; scheduled interview teams, solicited
applicants, formed interview teams and recommended appointments.
Served as staff to Board of Adjustment (5 volunteer members). Same general
staffing responsibilities as Planning Commission. One member was re-appointed
after soliciting applicants.
Attended County Commission and Town Board meetings as needed (development
applications/code amendments, budget, historic preservation).
Prepared (collect/copy/collate) Community Development/Community Services
committee monthly packets.
Formed Stanley Historic District Technical Review Committee (5 members) and
reviewed the Stanley Hotel Carriage House remodel application.
Researched and presented an estimate of time required to establish and serve as
staff to a new Historic Preservation Committee, if the Historic Preservation
Ordinance moved forward.
Planner Shirk is a member of the Estes Valley Trails Committee, which provides trail
recommendations to the Estes Valley Parks and Recreation District. He participated
in monthly meetings and served as the town liaison.
OFFICEORGANIZATION/RECORDSMANAGEMENT
Reorganized Community Development offices.
o IT moved into space formerly occupied by Community Development.
o Began sorting through approximately 30 years worth of filing, office supplies and
furniture.
Began work on a Planning resource library. Organized comprehensive planning
documents and Stanley Historic District documents, etc.
Processed open records requests.
TECHNOLOGYPERMITTINGSOFTWARE,GEOGRAPHICINFORMATIONSYSTEM(GIS)
Began Sungard training in preparation for transition from PTWin building permit
system to Sungard One Solution and identified work needed to ensure conversion of
all permits from PTWin to Sungard.
Eliminated non-working ScanFlow and DocuShare records management software.
Made ongoing improvements to inspection record management, which included
using a field laptop for the first time. Inspections are printed in the field; improved
readability for contractors and improved staff research capabilities.
Began using new Community Development meeting room technology (laptop/wall
monitor) to improve communication at pre-construction meetings (use of pictures),
webinars, etc.
Page 7 of 8
BUDGET
Prepared 2011 revised budget and 2012 annual budget for 1600 Community
Development and 2300 Protective Inspections, reallocating expenses to better align
with priorities and reflect staffing reduction.
POLICIESANDPROCEDURES
Prepared annual development schedules (one of which is attached). This assists
both internal and external customers with managing the development review
process.
Began internal discussions about Community Development policies and procedures,
clarifying, condensing, and adopting official policies.
Thank you for the opportunity to present this report.
Page 8 of 8
New Multi-FamilyNew DuplexNew Single Family UnitsAdditions Alterations Conversions
1
1
16
361
11
281
4
17
222
YEAR
511017
325325
Residential Building Permits Issued -2011
181437
309
20072008200920102011
0
755025
400375350325300275250225200175150125100
F PERMITS ISSUEDOONUMBER
$10
PERMITS
$7
BUILDING
$10
2011
RESIDENTIAL
OF
$19
VALUATION
$23
20072008200920102011
$
$5
$25$20$15
$10
LARSDOL
MILLIONS OF NNVALUATION I
Cabins
,
Footing & FoundationOther New CommercialNew Hotels, MotelsCabinsMotelsAdditions Alterations Conversions
104
2
119
1
4
97
1
YEAR
16
5
127
Commercial Building Permits Issued in 2011
5
6
11
118
20072008200920102011
0
9080706060
5040302010
110
150140130120100
PERMITS ISSUEDNUMBER OF
$2
$4
PERMITS
$4
BUILDING
2011
$16
COMMERCIAL
OF
$7
20072008200920102011
VALUATION
$8$8
$6 $4 $2
$-
$16 $14 $12 $10
OF DOLLARSMILLIONS
TION IN AAVALU
3403
28012801
3246
available)
YEAR
not
INSPECTIONS
data
4973
(2007
TOTAL
0
20072008200920102011
0
50004000300020001000
INSPECTIONSOFERNUMB
4
2
4
day
206
per
Inspections
13.3
=
516
TYPE
Average
Enforcement
87
INSPECTION
Code
&
481
Inspections
Building
3403
2011
99
109
1895
0
800600400200
200018001600140012001000
INSPECTIONSOFBERMMNU
110000000000024
1616
361104104
70,24337,87811,98334,50020,900
187,224
1,641,373
10,075,682
$389,465.00$1,121,422.0011,904,279
11
$4,500.0030,000.00
NtAdd/Alt/CdditidliitNote: Add/Alt/Conv = additions, remodels, misc permits
1
10000
Remodel/Add square footage = remodel of existing structure or addition to an existing structure
NOTE: New square footage = new construction (example: new home, new detached garage, etc)
Solar:Wid/SidiWindow/Siding:
Page 1\\\\Server13\\buildingdept\\CB\\REPORTS\\REPORTS 2011\\Year Sheet 2011Page 1\\\\Server13\\buildingdept\\CB\\REPORTS\\REPORTS 2011\\Year Sheet 2011
112
$15,000.00$1,000.00$4,900.00
2011 BUILDING PERMITS - DETAILED REPORT
Commercial (437) permits also include the following Misc permits: Minor Repair/Remodel: Boiler/Furnace: 18Antenna(s): OHd/FilOven Hood/Fireplace: Roof: 1Water Heater: A/C/Evap Cooler:
Water/Svc Line/Plumb/Backflow: Gas Pipe/Line:Construction Trailer: Grease/Sand Interceptor: Total Commercial Misc Permits: 71 YTD
$ $990,331.00$568,576.00$1,073,974.00$658,688.00$1,778,597.00$965,383.00$780,031.00$831,460.00$283,106.00$760,137.00
122302010122
3113263144382537324625313791079611412479520
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberTOTALS
$30,000.00$3,000.00$6,600.00$8,020.00$0.00$70,000.00$0.00$1,600.00$45,075.00$22,929.00
$648,633.00736,766.00$139,904.00$122,062.00$122,071.00$74,634.00$54,392.00$51,862.00$385,961.00$120,000.00$65,045.00$105,802.00$61,284.00$338,356.00
WidTbi
VALUATIONVALUATIONVALUATION$818,537.00$861,828.00$1,119,002.00$651,230.00$1,128,366.00$780,550.00$2,164,558.00$1,085,383.00$845,076.00$938,862.00
TOTAL PERMITS422237405544374239563253499
TOTAL RESIDENTIAL
TOTAL COMMERCIAL
RESIDENTIAL PERMITS(101) New Single Family Detached21112122112(103) New Duplex(104) New 3-4 Family(438) Add/Alt/Conv Garages/Carports(434) Add/Alt/Conv291225304237223431452529Footing
& FoundationNew Square Footage4,4554,8497,5264,4965,3643,9539,4079,9765,4877,23107,499Remodel/Add Square Footage7,5833,4373,6932,6574,4511,6645,5632,1573,4151,4161,451391COMMERCIAL
PERMITS(213) New Hotels, Motels, Cabins(318) New Rec. Bldg.(319) New Religious Bldg.(322) New Service & Repair(324) New Offices, Banks, Prof(327) New Retail(437) Add/Alt/Conv1079611412479520Footing
& FoundationNew Square FootageRemodel/Add Square Footage3173,782007,28400600DEMOLITIONVALUATIONOTHER PERMITS NOT INCLUDED IN VALUATIONFLOODPLAIN DEV. PERMITS**Note: 50.00 charge for
FPDPsVALUATIONGRADING PERMITSVALUATIONResidential (434) permits also include the following Misc permits:Minor Repair/Remodel: 7Boiler/Furnace/Heater: 5Solar: St/Fil1Stove/Fireplace:
1Wind Turbine: Roof: 6Water Heater: A/C/Cooler:Water/Svc Line/Plumb: Gas Line/Propane: 1Sewer Line: Window/Siding: 1Total Residential Misc Permits: 240 YTD
1,
0%
3%
y
il
1,
16,
Family,
am
16,
0%
FilF
4
e
3
l
21%
Duplex,
ng
Misc.
3%
SilSi
New
104,
Dwellings,
New
Demolition,
Additions,
Commercial
Alterations,
Permits,
2011
Permits
Building
73%
Misc.
361,
Additions,
Residential
Alterations,
Permits,
Administration
Memo
To: Community Development and Community Services Committee
Interim Town Administrator Richardson
From: Kate Rusch, Public Information Officer
Date: January 26, 2012
RE: Public Information Quarterly Report
On-going Responsibilities
The PIO assists all departments with public events and information including news releases,
letters, brochures and website management. News releases issued since the last committee
report are listed near the end of this memo.
The PIO receives and responds to all feedback and inquiries received via www.estes.org
and provides responses to inquiries and complaints received through other public forums
including the monthly Mayor’s Coffee-Chats.
The PIO provides on-going assistance to the news media.
The PIO compiles the email newsletter “EMPLOYEE ADVISORY” to make staff aware of
Town projects, new employees, current issues and events.
The PIO supervises the Administration Executive Assistant.
Special Projects
. Results were presented to the Town Board on October 11 and a
2011 Citizen Survey
study session was held on November 8. The PIO is working with Department Heads to
finalize an action plan document to present to the board. Overall, the Town services
were rated very highly and the Town is already taking steps to improve the areas
identified in the action plan.
Citizens Information Academy. The PIO will facilitate the Citizens Information Academy in
February and March. There are 23 individuals, including four staff members, registered for
the course.
Shuttle Committee. The PIO attends meetings of the shuttle committee to assist in
planning and preparation for 2012 shuttle service and related public information efforts.
Web Team and Website
The Town of Estes Park unveiled a new website January 18 at www.estes.org, after nearly
one year of advance preparation. The new site was constructed by Town staff and is hosted
free-of-charge through the Colorado.gov web portal, managed by the Statewide Internet
Portal Authority (SIPA). The Town’s preferred web address, www.estes.org, automatically
Page 1
redirects to the new website. Users entering the site will notice an automatic address
change reflecting the new server location. Bookmarks and other references to the Town’s
web addresses should be updated accordingly.
The new www.estes.org features a dynamic homepage and user-friendly format with easy
navigation to Town government information. The navigation structure was developed based
on user data from the previous website, as well as best practices for government website
accessibility. The site includes an “A to Z” services index, an interactive Town calendar with
iCal and PDF download features, multi-language Google translation, Google site search,
and automatic backup systems to prevent interruptions to service. The homepage links
directly to services provided by the State of Colorado.
The web team constructed the new website from July 2011 through January 2012, and will
continue developing the site moving forward. The Town’s web team consists of
representatives from all departments -- Kate Rusch, Laurie Button, Jan Carpenter, Cyd
Deats, Jen Imber, Lexy Jacobson, Debbie McDougall, Alicia Mittelman, Susie Parker, Karen
Thompson and Mark Pallissard.
The web cam located at the Visitor Center will be relocated to the new offices of the Local
Marketing District staff. Therefore, there will not be a web cam on the Town website, but
the Town website links to www.visitestespark.com and its variety of web cams.
2011 Visitation for www.estes.org
Website visitation is reported below for the fourth quarter of 2011. Fourth quarter visitation
increased 5.4 percent over the same period in 2010. Top web pages included “Human
Resources/Jobs,” “Estes Park Museum,” “Requests for Proposals,” “Holiday Events” the “News
Desk,” and “Meetings, Agendas, Minutes and Videos.”
Fourth Quarter 2009 2010 2011
October 48,959 69,144
61,737
November 34,687 50,796
49,392
December 31,994 45,776
46,150
Total 115,640 165,716
157,279
Total website visitation for 2011 was 863,146, an 8 percent increase over 2010.
Public Information Team and Newsletters
The Public Information Team is beginning work on the Spotlight newsletter for mailing in
approximately late February.
Page 2
Training and Conferences
The PIO attends meetings and trainings of the Northern Colorado Public Communicators, as
well as the meetings of communications professionals in Estes Park.
News Releases
The following news releases were issued since the last committee report.
DateDept/DivisionSubject(allnewsreleasesarePDF)
Jan 17, 2012 Town Clerk April 3 election will determine four seats on the Town Board of Trustees
Jan 17, 2012 Administration Town advertises Town Administrator position; applications accepted through Feb. 13
Community Applications available for Board of Adjustment and Creative Sign Design Review
Jan 16, 2012
Development Board
Jan 16, 2012 Public Works Winter pine beetle mitigation work advised
Jan 10, 2012 Administration Public invited to EPURA plaque dedication January 19
Jan 10, 2012 Finance 2012 dog licenses are now available
Jan 10, 2012 Utilities Tree-trimming continues in Allenspark area with new contractor
Dec 27, 2011 Police Estes Park Police Department to increase DUI enforcement Dec. 30 - Jan. 2
Dec 22, 2011 Administration Town Administrator Halburnt's departure marked with Resolution of Respect
Dec 22, 2011 Administration Next Mayor's Coffee-Chat is January 4
Dec 20, 2011 Police Blue Santa helps 58 local residents
Dec 16, 2011 Building Safety Town hosts wood frame construction training for designers and contractors Dec. 22
Dec 14, 2011 Administration Town seeks input on Town Administrator position; outlines recruitment process
Dec 13, 2011 Administration Town Board meeting Dec. 20 in lieu of Dec. 27
Dec 13, 2011 Public Works Holiday tree drop-off Dec. 19-Jan. 20; use fairgrounds entrance on Community Dr.
Dec 8, 2011 Administration Board and consultant to discuss Town Administrator recruitment Dec. 13
Dec 7, 2011 Administration Town offices closed Dec. 23, 26 and Jan. 2
Dec 5, 2011 Administration Apply for Citizen’s Police Academy and Citizens Information Academy
Dec 5, 2011 Administration Collector ornament proceeds benefit local families, students
Nov 29, 2011 Police Increased DUI enforcement December 1-12 helps keep impaired drivers off the road
Nov 29, 2011 Administration Dec. 7 Mayor's Coffee-Chat cancelled
Nov 29, 2011 Police Donate to Blue Santa by December 12 at locations across town
Nov 21, 2011 Police Increased DUI enforcement helps keep impaired drivers off the road
Nov 21, 2011 Administration Consulting firm for Town Administrator recruitment to be selected December 5
Town crews continue outage mitigation work; encourage reports of lingering power
Nov 21, 2011 Utilities
issues by calling 970-586-5335
Nov 17, 2011 Police Don't get caught in scams arising from high-wind damage
Nov 15, 2011 Public Works Air curtain burner; slash site available for disposal of damaged trees and branches
Nov 14, 2011 Utilities Estes Park Light and Power crews restore power to most of the Allenspark area
Nov 13, 2011 Utilities Light and Power crews to continue working throughout the night to restore power
Nov 13, 2011 Utilities Power outages in the Estes Valley Electric Service Area
Nov. 13, 2011 Utilities High Winds and Micro Bursts create power outages in the Estes Valley
Nov 11, 2011 Administration Municipal offices will be closed Nov. 24 for Thanksgiving
Nov 11, 2011 Administration Tree-Lighting Ceremony celebrates family and community
Page 3
Nov 11, 2011 Administration Apply for the 2012 Citizens Information Academy
Nov 10, 2011 Administration Hiring of consulting firm first step in Town Administrator recruitment process
Nov 10, 2011 Utilities Prepare for winter weather, report utility outages and plan for safety
Nov 8, 2011 Police Dinger scores a home run with students at program organized by EPPD
Public input sought at joint meeting of Town Board, County Commissioners, and
Nov 7, 2011 Administration
Planning Commission
Nov 3, 2011 Events Rooftop Rodeo is "Best Mid-Sized Rodeo" in Mountain States Circuit
Nov 2, 2011 Public Works Town continues investigating conditions on MacGregor Avenue; plans to reopen road
Nov 1, 2011 Police Chief's tournament raises money for local organizations
Nov 1, 2011 Public Works Town seeks public input on next steps for Bond Park
Oct 31, 2011 Administration Town Board to discuss the search for a new Town Administrator
Oct 31, 2011 Police Blue Santa recipients and collection sites needed
Oct 31, 2011 Police Register for Citizen's Police Academy; Volunteer for Police Auxiliary
Halloween closure on Elkhorn Ave. allows safe passage of trick-or-treaters; Halloween
Oct 25, 2011 Police
safety tips offered
Oct 24, 2011 Utilities Light and Power crews continue upgrading circuits for more reliable electricity
Oct 21, 2011 Police DUI enforcement increases October 28 - November 1
2011 Visitation for estesgovtv.com
The attached report reflects the Google Analytics available for estesgovtv.com in 2011.
This website provides streaming video of Town meetings. It received 1,320 visits in 2011.
Analytics were set up by the I.T. Division in mid-January of 2011. The spike in visitation in
March was likely due to the March 8 and 22 Town Board meetings. The Historic
Preservation Ordinance was on both agendas. The PIO will continue to promote the
availability of meeting videos to increase citizen participation in Town government.
Page 4
estesgovtv.pegcentral.com
Jan 1, 2011 - Dec 31, 2011
Visits for all visitors Comparing to:Site
Visits
300300
150150
00
Jan 1 - Jan 31Mar 1 - Mar 31May 1 - May 31Jul 1 - Jul 31Sep 1 - Sep 30Nov 1 - Nov 30
1,320 Visits 3.62 Visits / Day
Jan 1, 2011 - Jan 31, 2011
0.30% (4)
Feb 1, 2011 - Feb 28, 2011
5.15% (68)
Mar 1, 2011 - Mar 31, 2011
17.05% (225)
Apr 1, 2011 - Apr 30, 2011
3.94% (52)
May 1, 2011 - May 31, 2011
10.45% (138)
Jun 1, 2011 - Jun 30, 2011
7.80% (103)
Jul 1, 2011 - Jul 31, 2011
9.47% (125)
Aug 1, 2011 - Aug 31, 2011
7.42% (98)
Sep 1, 2011 - Sep 30, 2011
10.98% (145)
Oct 1, 2011 - Oct 31, 2011
12.12% (160)
Nov 1, 2011 - Nov 30, 2011
7.35% (97)
Dec 1, 2011 - Dec 31, 2011
7.95% (105)
1Google Analytics