HomeMy WebLinkAboutMINUTES Transportation Visioning Committee 2010-12-01Transportation Visioning Committee
Draft Meeting Minutes
December 1, 2010
In attendance:
Members: Stan Black, Kimberley Campbell, Peggy Campbell, Charley Dickey, John
Ericson, Wayne Groome, Cory La Bianca, Fred Mares, Jerry Miller, Rex Poggenpohl,
Lowell Richardson for Jacquie Halburnt, Greg Rosener, Annika Van der Werf.
Absent: Advisors Larry Gamble, John Hannon, Scott Zum
Advising Personnel: Mayor Pinkham and Frank Theis
Trustee Ericson presented meeting minutes from the previous TVC meeting. They were not
accepted as one member felt the intent of their "view of 20 years from now" was misinterpreted.
Trustee Miller asked that anyone wanting revisions to the minutes regarding their statements
please submit them. The minutes will then be republished and adopted.
Trustee Miller asked that everyone review six topics: Goals, End Results, Assumptions, Issues,
Additional Information and Moving Forward. The group discussed each topic and agreed that the
following items be a consideration in each:
Assumptions:
• People Will Come to Estes Park for its beauty and ambiance
• Individual Vehicles are Primary Mode of Transportation
• Moving People and Goods is key — not just vehicles
• Serve Local Needs as well as Visitors
• Downtown Remains Town Center
Issues:
• Mass Transit — Seasonal vs. Year Round
• Downtown Congestion
• Parking downtown and satellite options
• RMNP and YMCA Interface
• Sustainability
• Pollution
• Technology
• Information
• What is the Effect of Seasonality?
Goals:
• Conceptual Solutions — resulting in projects
• Practical Solutions — resulting in projects
• "Local Contact" Solutions
• Traffic control
• Balance Solutions with Environment
• Improving Transportation Experience
• Enhance Business Climate
• Maintain Historic Character
• Relationship with RMNP and YMCA
• Where possible utilize existing Infrastructure
• Public involvement
End Rcsults:
• Multi -modal
• 2020 through 2025 Projections/Plan
• Integrated Transportation Solutions
• Articulated Ideas
• Recommendations
o Experimentation
Additional Information:
• Growth Projections
Moving Forward:
• Subcommittees
o Projections
Local Marketing District Director Peggy Campbell then presented an overview of the Local
Marketing District (LMD) to the Committee. Their funding is derived from a 2% tax collected
from visitors at local lodging establishments (the so-called "pillow tax"). Revenues collected in
2010 were up 5.16% over the previous year.
Collecting Visitor information via surveys has been the major 2010 project. This data will then
drive the Destination Marketing Organization (DMO) in its promotion of Estes Park. Employees
using iPods conducted these surveys in the downtown area, at the Visitor Center, and at special
events. Information was also collected at lodging businesses.
This year, the DMO sent out 17,000 surveys and received 7,088 responses. Some of the results
indicated that visitors are looking for a relaxing mountain getaway, and didn't consider any other
destination over Estes Park. They also rated Rocky Mountain National Park very highly, and tie
Estes Park and RMNP together as one destination.
Comments received about the shuttle buses showed some themes: Visitors would like the
shuttles to have a longer season of availability, should run longer during the day, and adding a
remote lot would be helpful. They also commented that the Fall River and YMCA buses were
too full. Publicity or information about the shuttles would also be beneficial to all. Running
shuttles during special events in the shoulder seasons was encouraged. The lack ofa fare was
greatly appreciated.
Traffic comments showed that more parking is needed, congestion downtown is a concern, and
the fee to park at the Stanley Hotel is not looked upon favorably. The Riverwalk was definitely a
positive experience for many.
In the future, the LMD will be refocusing on marketing for destination visitors versus day-
trippers, Colorado marketing (where over 50% of our visitors originate) and increasing the
shoulder seasons.
A data collection committee was appointed consisting of Charley Dickey, Frank Theis,
Kimberley Campbell and Rex Poggenpohl.
Next meeting:
January 5, 2011
Time: 3 to 5 p.m.
Location: Town Hall Training Room 130