HomeMy WebLinkAboutMINUTES Special Events Committee 1993-08-26BRADFORD PUBLISHING CO.
RECORD OF PROCEEDINGS
"/ Special Events Committee
August 26, 1993
Committee:
Attending:
Also Attending:
Chairman Hix, Trustees Gillette and
Habecker
All
Town Administrator Klaphake, Special
Events Director Scott, Special Events
Coordinator Hinze, Advertising Manager
Marsh, Deputy Clerk Kuehl
Absent: None
Chairman Hix called the meeting to order at 8:33 a.m.
REVIEW OF SUMMER EVENTS
Scandinavian Club of Estes Park (June 25-26): Special Events
Coordinator Hinze reviewed this first -year event which attracted
1,000 attendees. Through advertising and planning, extensive
growth potential is anticipated.
Wool Market (June 10-13): Special Events Coordinator Hinze
reviewed this third year event. Attendance has increased from
3,000 to 8,500 with potential for continued growth. In 1994 the
National Natural Colored Sheep Show and Conference will be held in
conjunction with the wool market.
Horse Shows: Director Scott reviewed attendance figures for the
Hunter Jumper, Westernaires, Arabian, Quarter Horse, Paint, and
Miniature horse shows.
Rooftop Rodeo (July 13-17): Director Scott reviewed attendance,
revenue, expenditures, and demographics.
It was noted that attendance at special events, which reflects on
each event's profitability, relies on variables such as weather,
available facilities, and scheduled activities for the week. A
data base has been established on each event to rank its
effectiveness and give direction for budgeting. Excellent support
continues from the local businesses.
SPECIAL EVENTS RACK CARD CRITERIA
The "Estes Events" rack card is a local distribution marketing tool
to increase attendance at events, to give the visitor a reason to
return, and to extend the visitor's stay. In the past, the card
listed events sponsored/supported by the Town. In the future, it
will be expanded to include all Estes Park events submitted by
February 1, 1994, which meet two of the following four criteria:
• Significant or broad -based market appeal for the
spectator.
• Potential of attracting significant traffic.
• Sponsored or co -sponsored by the Town.
• Sponsored by a broad -based non-profit community
organization or be free to the public.
This change will require an increase in the rack card size to an 8
1/2 x 11 multi -fold brochure.
BRADFORD PUBLISHING CO.
RECORD OF PROCEEDINGS
Special Events Committee, August 26, 1993 - Page 2
VARIANCE REOUESTS
Three events scheduled for October require variance allowances from
Section 17.16.050(C) relating to C-D district containment
requirements. These events are:
1. Scarecrow contest: October 2nd with displays each
weekend in October at various locations on Elkhorn
Avenue.
2. Surprise Sale: Weekend of October 9 & 10, 9:00 a.m. to
6:00 p.m., consisting of merchandise displays and sales
on the sidewalk.
3. October Gold: October 16 & 17, noon to 4:00 p.m.,
strolling musicians in downtown area, sponsored by the
Estes Park Business Association, allowing no donations or
exchange of monies.
The Committee recommends approval of all three events as listed
above.
REPORTS/STAFF COMMENTS
Director Scott stressed the importance of volunteers to the success
of all special events. Chairman Hix acknowledged these volunteers
for their efforts, and the Committee agreed that each volunteer
will receive a letter of thanks.
Director Scott reported that attendance at Rally'n the Rockies is
less than expected with possible contributing factors being new
date, new management, and new name. Attendance is expected to
increase in the future.
Because of the attention given to the closure of Highway 34 due to
the rock slide, it was suggested that appropriate notice be given
to the media upon its re -opening.
There being no further business, Chairman Hix adjourned the meeting
at 9:35 a.m.
Tina Kuehl, Deputy Town Clerk
SEP 15 1993
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