HomeMy WebLinkAboutPACKET Town Board Strategic Planning Study Session 2022-05-17
Tuesday, May 17, 2022
5:00 p.m. – 8:00 p.m.
Museum Meeting Room
1. Introduction to Strategic Planning for 2023.
• Financial Overview. (5 min)
• Operational Overview. (5 min)
2. Review Mission, Vision, and Outcome Areas. (10 min)
3. Review Strategic Policy Statements.
• Exceptional Guest Services. (20 min)
• Governmental Services and Internal Support. (20 min)
• Infrastructure. (20 min)
• Outstanding Community Services. (20 min)
• Public Safety, Health, and Environment. (20 min)
• Robust Economy. (20 min)
• Town Financial Health. (20 min)
• Transportation. (20 min)
Adjourn.
Strategic Planning Session #2 will be held June 13, 2022 at 5:00p.m.
AGENDA
TOWN BOARD
STRATEGIC PLANNING
SESSION #1
KEY OUTCOME
AREA
STRATEGIC POLICY STATEMENTS GOALS (MULTI‐YEAR) OBJECTIVES (ONE‐YEAR)
1. We value broad collaboration in providing exceptional guest
services, including, but not limited to working with organizations
such as Visit Estes Park, the Economic Development Corporation,
the Chamber of Commerce, the National Park Service, and other
organizations representing business and commerce.
2.A. Develop events that attract guests to Town in the
winter and shoulder seasons as well as mid‐week events.
2.B. Continue to develop and attract diverse events and
audiences.
2. We provide high‐quality events that attract guests to the Town.
3.A. Work with public‐ and private‐sector entities to
encourage additional town destination opportunities for
guests, particularly in case visitation limits in the National
Park or elsewhere remain a factor.
4.A. Continue to monitor and adjust marketing focus to
events that are branded to and successful in Estes Park.
3. We strive to balance the impacts of visitation with the needs
and quality of life of our residents.
5.A. Implement the 2019 Stanley Park Complex Master Plan
projects at the Events Complex.
5.B. Maintain a high level of arena footing for horse shows
and rodeos at the Events Complex.
4. We make data‐driven decisions in serving our guests and
residents.6.A. Implement the Visitor Services Strategic Plan.
6.B. Visitor Services will work with Visit Estes Park on
developing and implementing ways to introduce new
technology to help educate and entertain guests at the
Visitor Center.
5. We value a well‐maintained Stanley Park Complex.
6. The Town provides and encourages a high level of customer
service to our guests.
7. We should balance the events we have in Town to be
compatible with the character of Estes Park.
Town of Estes Park 2023 Strategic Plan
Vision: The Town of Estes Park will be an ever more vibrant and welcoming mountain community.
Mission: The Mission of the Town of Estes Park is to provide high‐quality, reliable services for the benefit of our residents, guests, and employees, while being good stewards of public resources and our natural setting.
THERE IS NO RANK‐ORDERING OR PRIORITIZATION IN THIS PLAN. ALL NUMERICAL DESIGNATIONS ARE FOR REFERENCE PURPOSES ONLY.
Exceptional Guest Services ‐ We are a preferred Colorado mountain destination providing an exceptional guest experience.
1. We will maintain a well‐trained and educated Town Staff.1.A. Implement Human Resources Strategic Plan.
3.A. Explore options to improve the Town's ability to ensure
diverse membership representation on Boards and
Commissions.
2. We will match service levels with the resources available to
deliver them.
4.A. Conduct a citizen survey biennially in odd years to
measure our performance and citizen preferences.
4.B. Evaluate inclusivity of Town community engagement
processes.
3. We will strive to ensure that the membership of our Boards
and Commissions reflects the diversity of the community.
6.A. Implement a Town performance management system
including appropriate measures.
6.B. Develop an organizational culture that encourages
continuous process improvement.
4. We strive to gain meaningful input and participation from all
community members. 6.C. Archive existing invoices in Laserfiche database.
8.A. Minimize risk of becoming a victim of cybersecurity
threats.
5. We prioritize and support a culture of customer service
throughout the organization.
9.A. We will continually evaluate the functionality of our
website to ensure it serves the needs of our customers.
6. We support a culture of continuous improvement in our
internal processes and service delivery.
7. We operate with transparency, maintaining open
communication with all community members.
8. We will monitor for, and protect against, cybersecurity threats.
9. We will maintain a robust and transparent public‐facing
website.
Governmental Services and Internal Support ‐ We provide high‐quality support for all municipal services.
1. We will ensure water service reliability and redundancy.
1.A. Secure a raw water supply from the Big Thompson
River for the Glacier Creek Water Treatment Plant by 2026.
1.B. Replace the Glacier Creek Water Treatment Plant by
2026.
2. We provide high quality, reliable, and sustainable electric
service.
1.C. Develop a dedicated water distribution crew with the
knowledge skills and ability for capital construction projects
capable of replacing one (1) mile of pipe per year.
2.A. Establish electric industry reliability metrics by 2022.
3. We will encourage and support renewable energy sources and
storage.
3.A. Increase/enhance renewable energy sources and
storage.
4.A. Evaluate the service condition, safety, functionality,
accessibility and land use restrictions of our 32 public
buildings using a data‐driven approach and document the
outcomes in a Facilities Master Plan.
4. We will ensure that our facilities are well‐maintained and meet
the needs of Town Departments and the community.
4.B. Upgrade the quality, function and safety of the 5
busiest public facilities, to exceed the expectations of our
guests by 2025.
4.C. Pursue energy conservation projects that improve the
efficiency of our buildings.
5. We will be proactive in our approach to mitigating flood risks
including pursuing the implementation of the Stormwater Master
Plan.
5.A. Upgrade and maintain our stormwater collection
system to reduce the risk of flooding and damage to public
and private property.
5.B. Pursue flood mitigation initiatives to reduce flood risk
and increase public safety.
6. We will ensure access to high‐speed, high‐quality, reliable
Trailblazer Broadband service.
5.C. Evaluate implementation options for a Stormwater
Utility for the Estes Valley.
5.D. Explore the Community Rating System (CRS) program
as a way to minimize flood insurance costs to the
community.
6.A. We will complete construction of a broadband over
fiber optic cable network for customers in the electric
service area by 2024.
Infrastructure.A. We will collaborate with community
stakeholders to update our adopted transportation,
drainage, and parking design standards and construction
policies in the Development Code by 2025.
Infrastructure ‐ We have reliable, efficient, and up‐to‐date infrastructure serving our community and customers.
1. We will support a wide range of housing opportunities with a
particular focus on workforce housing.
1.A. Allocate portion of excess revenue to workforce
housing reserve fund.
1.B. Prioritize Estes Park Development Code (EPDC)
amendments on Community Development Master List that
impact housing.
2. We will support the needs of our senior community.1.C. Incentivize Downtown Housing.
3.A. Investigate the possibility of establishing one or more
pocket parks in residential areas.
3. We support a family‐friendly community and strive to be a
family‐friendly employer.
4.A. Participate in County Strategic Plan childcare capacity
team.
4.B. Establish a reserve fund to fund investments in
childcare.
4. We will support a wide range of child care opportunities with a
particular focus on infants and toddlers.
5.A. Develop a master plan for Town Parks and Open Space,
in cooperation with the Recreation District and Estes Valley
Land Trust.
5.B. In accordance with National Fire Protection Association
Firewise USA criteria, overhaul outdated and aging
landscaping in Children's Park, Riverwalk, Parking Structure
picnic area, and Wiest Park by 2025.
5. We will expand and improve the durability, functionality, and
efficiency of open space and public park infrastructure.
5.C. Improve the Thumb Open Space for public recreation
as regulated by the Management Plan and Location and
Extent review.
5.D. Specify the additional equipment, personnel and space
needed to deliver and maintain high‐quality landscaping in
accordance with National Fire Protection Association
Firewise USA criteria as required by new capital projects.
6. We will develop a new Comprehensive Plan and associated
development code.
6.A. Complete a full rewrite of the Estes Park Development
Code.
8.A. Develop a strategy and funding source for Town facility
site acquisitions as identified in the Facilities Master Plan.
7. We are committed to improving community accessibility for
residents and visitors with disabilities.
8. We will pursue land‐banking opportunities as they align with
the Strategic Plan.
Outstanding Community Services ‐ Estes Park is an exceptionally vibrant, diverse, inclusive, and active mountain community in which to live, work, and play, with housing available for all segments in our community.
1. We will promote policies that encourage environmental
stewardship.
1.A. Modify codes and regulations to support alternative
and distributed energy.
1.B. Encourage solar energy options on new and established
homes and businesses, including Town Buildings.
2. We are committed to safeguarding the lives and property of
the people we serve.
1.C. The Events and Visitor Services Department will reduce
the environmental impacts of Town events.
2.A. Evaluate and meet the sworn officer and dispatch
staffing needs of the Police Department.
3. We value the importance of maintaining a local emergency
communication center to serve the residents and guests of the
Estes Valley.
2.B. Integrate security camera systems in Town Hall, Visitor
Center, Events Complex, and Museum.
2.C. Evaluate pandemic response plan.
4. We strive to enhance the safety of emergency responders in
non‐emergency and critical situations.
5. We support the County‐wide Wasteshed Plan and will remain
active partners with Larimer County in its implementation.
6. We believe in and support restorative practices as a way to
build and repair relationships, as well as increase understanding
about the impact of crime in the Estes Park Community.
7. We make data‐driven decisions to improve and protect the
quality of the environment in the Town.
8. We will train and prepare for responding to community
emergencies.
9. We will be proactive in our approach to wildfire planning and
mitigation in response to elevated fire risks in the Estes Valley
and the surrounding area.
Public Safety, Health, and Environment ‐ Estes Park is a safe place to live, work, and visit within our extraordinary natural environment.
1. We will develop an inclusive, robust, and sustainable economy
by making our economic development decisions based on a triple
bottom line model, considering economic, social, and
environmental impacts and benefits.
2.A. Evaluate and improve the Development Review
process.
4.A. Implement the Downtown Plan.
2. We will create and sustain a favorable business climate and we
value building strong relationships with the business community.
5.A. In conjunction with the Comprehensive Plan process,
identify and prioritize the Town's commercial corridors and
prepare redevelopment plans and policies for them.
3. Our economy should be diverse, attracting and serving a broad
range of current and potential stakeholders.
4. We recognize the importance of a vibrant, attractive, and
economically‐viable Downtown Core.
5. We support investment and revitalization in all of the Town's
commercial corridors and centers.
6. The Town will support economic development efforts led by
other organizations, including business attraction, retention, and
expansion.
7. The Town will lead specific economic development efforts
identified by the Town Board, such as the continued
implementation of the Broadband Utility, and provision of
electric and water services.
8. Town policies and actions will reflect a preference for local
businesses.
9. The Town's policies should collectively support all demographic
segments of the community, and strive to minimize barriers to a
diverse, family‐friendly community and robust workforce.
Robust Economy ‐ We have a diverse, healthy year‐round economy.
1. The Town will maintain up‐to‐date financial policies, tools, and
controls that reflect the financial philosophy of the Board.1.A. Replace our enterprise financial system.
1.B. Develop general budget policies (i.e. reserves, one‐time
money for one‐time exp, budget for full project up front,
vacancies budgeted at 50% level, etc.).
2. Financial decisions for capital projects should be data‐driven.1.C. Evaluate capital project ranking criteria.
1. We support having a sustainable, accessible, and efficient
multimodal transportation network.
1.A. Street rehabilitation efforts will result in an average
Pavement Condition Index of 73 or greater for the Town
street network by 2024.
1.B. Upgrade and maintain our public trail network to
comply with adopted safety and disability standards.
2. We will continue to reduce traffic congestion and improve
traffic safety throughout the Town.
1.C. Study the possibility of adopting impact fees and fee‐in‐
lieu mechanisms to assist in funding multi‐modal
transportation improvements.
2.A. Complete the Fall River Trail using available trails
expansion funds, open space funds, and grant funding.
3. We will effectively communicate to residents and visitors the
Town's parking and transportation options.
2.B. Develop funding options and strategies for street
rehabilitation and trail expansion in advance of the 2024
expiration of 1A (including evaluation of renewing the 2014
1A sales tax initiative beyond 2024).
2.C. Develop funding strategies for the design,
environmental clearance, and construction of the Moraine
Avenue Multimodal Improvements.
4. We will make strategic, data‐driven investments in technology
that promotes the financial and environmental sustainability of
the Town's parking and transportation assets.
2.D. Develop funding strategies and build the roundabout
improvements at the intersection of US 36 and Community
Drive.
2.E. Develop funding and partnering strategies to
commission a corridor study for US 34 between
Wonderview Avenue and Steamer Drive to include
pedestrian, shuttle and general traffic accommodations,
and options for direct access from US 34 to the parking
structure.
5. We will identify and leverage local, regional and national
partnerships that strengthen and extend the Town's parking and
transportation system.2.F. Implement the Downtown Parking Management Plan.
Town Financial Health ‐ We will maintain a strong and sustainable financial condition, balancing expenditures with available revenues, including adequate cash reserves for future needs and unanticipated emergencies.
Transportation ‐ We have safe, efficient, and well‐maintained multi‐modal transportation systems for pedestrians, cyclists, motorists, and transit riders.
2.G. Explore the potential for year‐round local and regional
transit service.
6. We will consider the potential impacts of technology changes,
including electric and autonomous vehicles, in all transportation
planning.
2.H. Implement the Electric Vehicle Infrastructure &
Readiness Plan as grant funding opportunities coincide with
Town needs.
2.I. Develop a funding strategy to complete a Multimodal
Transportation Master Plan within one year of completion
of the Comprehensive Plan.
7. We will continue to develop connectivity of trails in the Estes
Valley in partnership with other entities, implementing the
priorities in the Estes Valley Master Trails Plan.
7.A. Participate in the CDOT Safe Routes to Schools grant
funding program to complete the bike and pedestrian
network within one mile of Estes Park public schools.
Board of Trustees Public Comment Form
Please enter your full name. (This information is required to ensure the Town keeps accurate records of public
comment.
Name *
Stance on item:*
The Board of Trustees want to hear from members of the community. The following
form was created for general public comment or public comment on any agenda items.
The Town Board of Trustees will participate in meetings remotely due to the Declaration of
Emergency signed by Town Administrator Machalek on March 19, 2020 related to COVID-19
and provided for with the adoption of Ordinance 04-20 on March 18, 2020.
Regular meetings of the Town Board are held on the second and fourth Tuesdays of each
month at 7 p.m. Agendas and the agenda item list below will be posted the Wednesday prior to
each meeting.
Click here to view the current Agenda.
Public comment must be received by noon the day of the Town Board meeting. All comments will be
compiled for Board distribution prior to the meeting.
Agenda items are available the Wednesday prior to each Town Board meeting. To provide public
comment on an upcoming item please use the drop down below to select the Agenda item title.
Agenda Item Title *
Public comment can be attached using the Upload button below or typed into the text box below.
File Upload
Comments for the
Board of Trustees:*
Stephen Goddard
For Against Neutral
General Public Comment.
If you do not see the Agenda Item Title please email public comment to townclerk@estes.org.
Files are limited to PDF or JPG.
25 MB limit. Video files cannot be saved to the final packet and must be transcribed before submitting.
Limited to a maximum of 1000 characters. For comments over 1000 characters please use the Upload feature
above.
Please consider adopting the recommendations of the Environmental Sustainability
Task Force Final Report. Transition away from energy derived from fossil fuels is
essential and we must do our part.
PUBLIC COMMENT RECIEVED BY 2022-05-16
Please note, all information provided in this form is considered public record and will be included as permanent record for
the item which it references.
5/16/22, 9:52 AM Town of Estes Park Mail - Fwd: A Comment for the Strategic Plan Special Session Meeting May 17, 2022
https://mail.google.com/mail/u/0/?ik=54517dd595&view=pt&search=all&permthid=thread-f%3A1732996377386072388&simpl=msg-f%3A1732996377…1/1
Town Clerk <townclerk@estes.org>
Fwd: A Comment for the Strategic Plan Special Session Meeting May 17, 2022
1 message
Jackie Williamson <jwilliamson@estes.org>Mon, May 16, 2022 at 9:15 AM
To: Town Clerk <TownClerk@estes.org>
For tomorrow's meeting. Please include as final packet material.
Jackie
---------- Forwarded message ---------
From: 'patti Donahue' via Trustees <trustees@estes.org>
Date: Mon, May 16, 2022 at 9:01 AM
Subject: A Comment for the Strategic Plan Special Session Meeting May 17, 2022
To: trustees@estes.org <trustees@estes.org>
Greetings Town Board Members,
I am writing to you to express my concerns and say that our Estes Park Strategic Plan must include plans to address
the Environment, Climate Change, and Renewable Energy. I recognize that there are so many concerns and important
issues for our community that Estes Park must consider and include in our Strategic Plan moving into the future. The
Climate Change Crisis is at the forefront of all these concerns and issues. Ultimately, saving our planet and the
environment that we must live in, will make possible all other actions moving forward. Our neighboring communities are
also working to make their communities Sustainable and we must join them by making Sustainability a primary focus of
our Strategic Plan.
I would like to point out that the Environmental Sustainability Task Force Final Report has many important and viable
recommendations from the community that need to considered. The community hopes that you will act on as many of
them as possible to be included in the Strategic Plan for Estes Park Valley.
As a long time Resident and a Member of the ESTF this past year, I encourage you to consider all of the
recommendations in our Final Report and hope that you will please act on the ones that can be acted on now, and keep
in mind others that we may be able to work on for the future.
Please consider budgeting for and adding a Sustainability Director to our Town Government.
Many other communities in Colorado have hired Sustainability Directors; such as Fort Collins, Boulder, Vail, Breckinridge,
and Durango are a few.
Education is key in developing a Sustainable Community and so much can be done with the help of Volunteers and
organizations such as the League of Women Voters and the Community Recycling Committee coupled with our Chamber
of Commerce and Town Government.
Thank you for taking the time to read my comments,
Sincerely,
Patricia Donahue
--
Jackie Williamson
Town Clerk/Human Resources Director
170 MacGregor Avenue
PO Box 1200
Estes Park, CO 80517
970-577-4771 (p) direct line
970-577-4777 (p) general line
970-577-4770 (f)
jwilliamson@estes.org
5/16/22, 5:00 PM Town of Estes Park Mail - Fwd: Strategic Planning
https://mail.google.com/mail/u/0/?ik=54517dd595&view=pt&search=all&permthid=thread-f%3A1733015810004319350&simpl=msg-f%3A1733015810…1/1
Town Clerk <townclerk@estes.org>
Fwd: Strategic Planning
1 message
Jackie Williamson <jwilliamson@estes.org>Mon, May 16, 2022 at 2:24 PM
To: Town Clerk <TownClerk@estes.org>
---------- Forwarded message ---------
From: Carly Lober <clober@sbcglobal.net>
Date: Mon, May 16, 2022 at 12:17 PM
Subject: Strategic Planning
To: <trustees@estes.org>
To Mayor and Trustees,
Please consider implementing the recommendations put forth by the Estes Park Environmental Task Force in the
Environment section of the Strategic Planning.
The section I am most interested in seeing change are in Solid Waste - increase recycling, reduce trash sent to landfill,
and drastically reduce single use plastics, and also enforce the new Colorado bill 21-1162 - Management if Plastics
Products.
Thank you, Carly Lober
Sent from my iPhone
--
Jackie Williamson
Town Clerk/Human Resources Director
170 MacGregor Avenue
PO Box 1200
Estes Park, CO 80517
970-577-4771 (p) direct line
970-577-4777 (p) general line
970-577-4770 (f)
jwilliamson@estes.org
I believe it’s time for the Estes Board to prioritize climate change and renewable
clean energy. The proposed strategic plan for 2023 includes mention of some
goals so to make it a priority the town board needs to put money behind it by
hiring a full-time sustainability manager. That person could begin to suggest how
to implement the task force study that was requested by the board. If not
feasible, at the very least, it seems to me there should be a special committee on
the board to address the issues involved. Fire mitigation should also be included.
The board could be an educator and beacon of and for the town of Estes. I will be
gathering names of people who agree with this and present them to your next
session.
Thank you for this opportunity to express my opinion.
Received from Jene Lindholm
Board of Trustees Public Comment Form
Please enter your full name. (This information is required to ensure the Town keeps accurate records of public
comment.
Name *
Stance on item:*
The Board of Trustees want to hear from members of the community. The following
form was created for general public comment or public comment on any agenda items.
The Town Board of Trustees will participate in meetings remotely due to the Declaration of
Emergency signed by Town Administrator Machalek on March 19, 2020 related to COVID-19
and provided for with the adoption of Ordinance 04-20 on March 18, 2020.
Regular meetings of the Town Board are held on the second and fourth Tuesdays of each
month at 7 p.m. Agendas and the agenda item list below will be posted the Wednesday prior to
each meeting.
Click here to view the current Agenda.
Public comment must be received by noon the day of the Town Board meeting. All comments will be
compiled for Board distribution prior to the meeting.
Agenda items are available the Wednesday prior to each Town Board meeting. To provide public
comment on an upcoming item please use the drop down below to select the Agenda item title.
Agenda Item Title *
Public comment can be attached using the Upload button below or typed into the text box below.
File Upload
Jean Saul
For Against Neutral
Strategic Planning 2023.
If you do not see the Agenda Item Title please email public comment to townclerk@estes.org.
Files are limited to PDF or JPG.
25 MB limit. Video files cannot be saved to the final packet and must be transcribed before submitting.
PUBLIC COMMENT RECEIVED BY NOON 2022-05-17
Comments for the
Board of Trustees:*
Please note, all information provided in this form is considered public record and will be included as permanent record for
the item which it references.
Limited to a maximum of 1000 characters. For comments over 1000 characters please use the Upload feature
above.
I would like the town to focus more on doing what Estes can do to increase
Sustainability & reduce effects of climate change. There must be examples from
other cities and towns that can be modified for our town. A dedicated committee with
a line item in the budget would be a great start. Many individuals try their best and
that is helpful in the long run, however, a concerted effort by the town would boost
the individual efforts --- Education for townspeople and tourists, sample projects by
town departments, etc. The town is a great place to be and becoming more eco-
minded would be great also. Thank you.
RECEIVED
MAY 172022
BY· TIME•
I would like the town to focus more on doing what Estes can do to
increa se Sustainability & reduce effects of climate change. There must
be examples from other cities and towns that can be modified for our
town. A dedicated committee with a line item in the budget would be a
great start. Many individuals try their best and that is helpful in the
long run, however, a concerted effort by the town would boost the
individual efforts ---Education for townspeople and tourists, sample
projects by town depa rtments, etc. The town is a great place to be
and becoming more eco-minded would be great also. Thank you.
Received from Jean Saul
5/17/22, 2:01 PM Town of Estes Park Mail - Fwd: Carol suggested I send this to you.
https://mail.google.com/mail/u/0/?ik=54517dd595&view=pt&search=all&permthid=thread-f%3A1733097959292730606&simpl=msg-f%3A1733097959…1/1
Town Clerk <townclerk@estes.org>
Fwd: Carol suggested I send this to you.
1 message
Tue, May 17, 2022 at 12:10 PM
From: "Thomas, Stephen" <Stephen.Thomas@ucdenver.edu>
Date: May 17, 2022 at 11:56:03 AM MDT
To: Jean Lindholm <jeanlindholm4104@hotmail.com>, Carol Dreselly <caroldreselly@gmail.com>,
"Thomas, Stephen" <Stephen.Thomas@ucdenver.edu>
Subject: Re: Carol suggested I send this to you.
Carol Dreselly and Steve Thomas strongly support the recommenda ons of the Environmental
Task Force of Estes Park. Sincerely, Carol Dreselly and Steve Thomas